Hankook Tires has clinched a Guinness World Records title for the third time in a row with Challenge4 record-breaking driver Rainer Zietlow conquering the South American Andes. The all-electric vehicle reached a height of 5.816 metres up the Uturuncu volcano, which has two peaks reaching 6,008 and 5,930 metres, the company said in a release. 

After the VW ID.3 Germany Tour (2020) and the VW ID.4 US Tour (2021), the professional long-distance driver set a new altitude record with the VW ID.4 GTX with Hankook's all-terrain tyres for 4x4 vehicles, the Dynapro AT2. Having conquered the summit, the driver attended the German Embassy in La Paz on May 23, where he was presented with the Record Holder Certificate by a Guinness World Records representative. 

Sooil Lee, President and CEO of Hankook Tire & Technology, said, “We would like to congratulate record-breaking driver Rainer Zietlow and his team on the successful record using Hankook tyres. This shows how our Dynapro AT2 tyres have high levels of resilience and reliability over particularly demanding terrain, proving that it is possible to push to the absolute limits. It is our continuous research and development that make this possible.”  

Zietlow and his team of three drove to Bolivia in a Volkswagen ID.4 GTX to set their sights on conquering the highest, still passable mine road in the world at the Uturuncu volcano. After the long months of the pandemic, it has now been reopened for tourists by the Quetena community at the foot of the volcano. After two weeks of preparation, the team set off on the record run on 18 May and they surpassed the previous record by around 40 metres - a new altitude world record for electric vehicles. Rainer Zietlow has also been supporting the SOS Children's Village in La Paz with his world record journey. 

Zietlow said, “Our goal was to show that electromobility is capable of achieving top performances, even at extreme altitudes. The Hankook tyres on the vehicle played a really big part in all of this.” 

With the off-road specialist tyre Dynapro AT2, Hankook is positioning itself further into the all-terrain sector; the 4x4 tyre offers a specialist solution for all situations that is ready for all year round use, it said. The 3PMSF identification on the sidewall demonstrates that the newest member of the Dynapro family is also suitable for use in winter conditions. The development focus for this tyre was on achieving a special balance between the necessary traction and resistance off-road – which is a big advantage for driving over stony mountain roads in the Andes – and good driving characteristics on the road as well. (TT)

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Pirelli has expanded its premium Cross Country mountain bike tyre line with the introduction of the SCORPION XC RH. This new model, entirely manufactured in Italy at the company's Milan-Bollate facility using FSC-certified natural rubber, is engineered for the highest levels of competitive racing where minimizing rolling resistance is the paramount concern.

Designed for hardpack and compact terrain, the SCORPION XC RH aims to deliver record-level rolling efficiency without sacrificing control. Its performance stems from a synergistic combination of a specialised tread design and a bespoke RACE XC compound. The tread pattern features a wide, continuous central band with low-profile, tightly spaced knobs to maximize speed and smoothness. For confident cornering, a key weakness in many fast-rolling tyres, the RH incorporates aggressive shoulder knobs directly derived from the SCORPION XC RC model. This differentiated profile ensures stability on straightaways and provides exceptional traction through technical turns.

The custom-formulated RACE XC compound is the product of Pirelli’s technical expertise, bridging motorsport and cycling. Developed specifically for the RH model, this compound is calibrated to offer ultra-fast rolling performance coupled with essential chemical grip, which is critical for maintaining control on mixed surfaces and when riding at the limit. Internal laboratory testing confirms that the SCORPION XC RH is the fastest model in Pirelli's entire Made-in-Italy cross-country range, demonstrating a more than forty percent improvement in rolling speed over the previous RC model.

This new Racing Hardpack tyre has already been proven under race conditions by Pirelli’s partner teams, including Alpecin-Deceuninck and Trek Factory Racing, in events such as the Les Gets World Cup and the World Championships. Notably, Samuele Porro of the Klimatiza Orbea team rode the SCORPION XC RH to a Vice World Champion title at the 2025 Marathon World Championships.

The SCORPION XC RH is available to consumers in a 29x2.4 size, offering a choice between the standard LITE casing and the redesigned ProWALL casing, which features reinforced sidewalls for enhanced protection and stability. The tyres are now available at leading bicycle retailers and online, complete with graphics in both standard and Team Edition versions.

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Nokian Tyres has been named an Official Sponsor for the 2026 and 2027 IIHF Ice Hockey World Championships, connecting its brand with a premier winter sports spectacle. The sponsorship covers the upcoming tournaments in Switzerland and Germany, which captivate a global audience of millions.

According to Tiina Frazer, VP of Brand, Marketing and Communications at Nokian Tyres, the partnership is a natural alignment. She notes that ice hockey is a sport defined by extreme conditions, where success hinges on control, precision, and grip. This directly parallels the core mission of Nokian Tyres, which is to engineer products that provide drivers with reliable safety and confident performance on the road, regardless of the weather. The collaboration reinforces the company's dedication to excellence in demanding environments.

Frazer said, “We’re proud to support an event that brings together millions of passionate hockey fans – whether they’re cheering at the ice rink or following the excitement from their screens. It’s a privilege to be part of the special moments viewers enjoy around the globe, especially as awareness of our heritage as inventor of the winter tyre is growing globally. We are looking forward to our partnership and wish all the teams and players success for the upcoming tournament.”

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The World Brand Lab unveiled its ‘Asia's 500 Most Influential Brands’ list at the Asia Brand Congress in Hong Kong on 24 September 2025, featuring both Kumho Tires and Doublestar Tires for their significant brand impact.

Kumho Tires achieved a comprehensive ranking of 209th, rising six places from the previous year and positioning it as the second-highest ranked tyre brand. Meanwhile, Doublestar Tires climbed five spots to 305th overall, earning the distinction of being the top-ranked brand within China's domestic tyre industry.

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Michelin North America, Inc. is enhancing retailer access to its bicycle tyres through a new distribution partnership with J&B Importers, effective 1 October 2025. With this development, retailers will be able to order Michelin products directly through J&B Importers, starting with an initial selection of popular models.

A major expansion of the tyre lineup is scheduled for 1 January 2026, which will introduce a comprehensive portfolio. This collaboration is designed for a seamless integration, providing efficient access to Michelin's premium range. The 2026 expansion will include a wide array of new SKUs, encompassing tyres for road, mountain, gravel and city cycling to meet diverse market demands.

Justin Brock, Vice President – Sales, Recreational Products, Michelin North America, Inc., said, “Partnering with J&B Importers, Inc. allows us to better serve independent bike dealers with faster access to Michelin’s trusted tyre technologies. This is a key step in expanding our footprint and supporting the cycling community with products that deliver performance and durability.”

Phil Sweet, General Manager, J&B Importers, Inc., said, “We’re proud to welcome Michelin to our distribution portfolio. Michelin is a globally respected brand known for innovation and performance. This partnership allows us to offer our dealers access to premium bicycle tyres backed by a legacy of excellence, and we’re excited to grow the assortment in the months ahead.”

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