Hankook Tires, Volkswagen ID.4 GTX Get Guinness Honour

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Hankook Tires has clinched a Guinness World Records title for the third time in a row with Challenge4 record-breaking driver Rainer Zietlow conquering the South American Andes. The all-electric vehicle reached a height of 5.816 metres up the Uturuncu volcano, which has two peaks reaching 6,008 and 5,930 metres, the company said in a release. 

After the VW ID.3 Germany Tour (2020) and the VW ID.4 US Tour (2021), the professional long-distance driver set a new altitude record with the VW ID.4 GTX with Hankook's all-terrain tyres for 4x4 vehicles, the Dynapro AT2. Having conquered the summit, the driver attended the German Embassy in La Paz on May 23, where he was presented with the Record Holder Certificate by a Guinness World Records representative. 

Sooil Lee, President and CEO of Hankook Tire & Technology, said, “We would like to congratulate record-breaking driver Rainer Zietlow and his team on the successful record using Hankook tyres. This shows how our Dynapro AT2 tyres have high levels of resilience and reliability over particularly demanding terrain, proving that it is possible to push to the absolute limits. It is our continuous research and development that make this possible.”  

Zietlow and his team of three drove to Bolivia in a Volkswagen ID.4 GTX to set their sights on conquering the highest, still passable mine road in the world at the Uturuncu volcano. After the long months of the pandemic, it has now been reopened for tourists by the Quetena community at the foot of the volcano. After two weeks of preparation, the team set off on the record run on 18 May and they surpassed the previous record by around 40 metres - a new altitude world record for electric vehicles. Rainer Zietlow has also been supporting the SOS Children's Village in La Paz with his world record journey. 

Zietlow said, “Our goal was to show that electromobility is capable of achieving top performances, even at extreme altitudes. The Hankook tyres on the vehicle played a really big part in all of this.” 

With the off-road specialist tyre Dynapro AT2, Hankook is positioning itself further into the all-terrain sector; the 4x4 tyre offers a specialist solution for all situations that is ready for all year round use, it said. The 3PMSF identification on the sidewall demonstrates that the newest member of the Dynapro family is also suitable for use in winter conditions. The development focus for this tyre was on achieving a special balance between the necessary traction and resistance off-road – which is a big advantage for driving over stony mountain roads in the Andes – and good driving characteristics on the road as well. (TT)

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    Lamborghini Huracán STO to run on Bridgestone tyres

    Lamborghini Huracán STO to run on Bridgestone tyres

    Bridgestone will supply tailored-made tyres for Lamborghini’s Huracán STO, which will be launched in 2021.

    Bridgestone ensured the high-performance tyre can maximise the Huracán STO’s traction, handling, control, and extreme overall performance.

    Key to the tyre’s success in maximising the super sports car’s performance is the combination of pattern and cavity design. The Potenza tyres apply an asymmetric tread design for enhanced steering response and cornering stability, and an internal crown structure that distributes footprint pressure evenly when cornering.

    As well as the road-focused, custom-developed Potenza fitment, Bridgestone will also be providing a track-oriented, road-homologated version of the tyre that applies “race” technologies to maximise the vehicle’s track performance, especially in dry conditions.


    Steven De Bock, VP Consumer Replacement and OE at Bridgestone EMIA, said, “It’s been a pleasure for our team to work so closely with Lamborghini for the first time, and on such an exciting project. The Huracán STO is an incredible piece of engineering that deserves a custom tyre that can fulfill its full potential. I can proudly say that Bridgestone has delivered such a high-performance tyre. It has been fantastic for the team to have worked on a project that is at the forefront of technology in so many ways.”

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      Hankook Starts Operations At New Testing Facility In Spain

      Hankook Starts Operations At New Testing Facility In Spain

      Hankook, one of the major global tyre brands, has started testing and development operations at its new ultra modern facility in Spain.

      The testing facility has been set up on the premises of the Applus+ IDIADA Group and can also cater to European premium car manufacturers that have their own demanding tyre tests. The facility is completely automated and will host a 20-member team from the Spanish testing centre, which is affiliated to the Hankook Europe Technical Centre.

      Klaus Krause, Head of European Research and Development Centre, said, "With the further expansion of our testing capacities in Spain, we are reaching the next level together with our local partner Applus+ IDIADA."

      He also added, "We are confident that the newly installed testing facilities in particular will significantly improve our efforts to provide the best tyre testing conditions and services to our employees and customers. In addition, we will also be able to conduct significantly more tests on site." (TT)

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        New Innovative Construction Tyre from ASCENSO

        New Innovative Construction Tyre from ASCENSO

        ASCENSO introduced a construction tyre - BLB 730- which is used for boom lift vehicles used in construction and other industries. It comes with several features that cater to the unique needs of aerial lifting equipment.

        The BLB 730 tyre is available in different sizes to fit various boom lift vehicles. This range of sizes provides versatility and compatibility with different types of aerial lift work platforms.

        ASCENSO's BLB 730 tyre is a significant advancement in specialised equipment for the construction industry. It focuses on load capacity, stability, traction, and durability to improve the performance and safety of boom lift vehicles. Whether working at heights or manoeuvring on tough terrains, this tyre offers reliability and durability for efficient operations,” said the company in a statement.

        The BLB 730 tyre is built to handle heavy loads and stabilise boom lift vehicles. It has solid lugs and a more extended shoulder design, which ensures good traction and prevents slipping during operation. This is important for safely carrying heavy weights at high elevations. ASCENSO has used a special rubber compound in making the BLB 730 tyre, making it durable and long-lasting, resulting in less downtime and more productivity on construction sites.

        To make the tyre even better, the company has optimised its inner volume to reduce tyre fill consumption, reducing the risk of tyre punctures, minimising the need for maintenance, and keep the vehicles running smoothly.

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          Falken Named Official Partner Of Men’s IHF World Handball Championships 2023

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          Falken Tyre Europe is an official IHF Men's World Championship 2023 partner for the upcoming tournament, the company has announced. The tournament is taking place at nine venues in Sweden and Poland from 11-29 January, 2023. Falken Tyre claims that the partnership was organised by the sports marketing agency SPORTFIVE. SPORTFIVE is responsible for exclusive marketing and media rights for all IHF World Championships until 2031.

          Falken Tyre claims that this is its second agreement with the International Handball Federation. In addition to title and logo rights (Official IHF Men's World Championship 2023 Partner), the company has also secured advertising rights, including the Falken logo in each goal and centre circle of the courts, as well as the presence of Falken branding in the official tournament social media communications and print materials. According to Falken Tyre, this is complemented by 30-second video ads that will be shown on the big screens in the nine sports halls before the start of each match and at half-time.

          Sharing his views, Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE, said, “With Falken, the IHF World Handball Championships have secured a great partner who is positioned with far-reaching influence in the relevant core markets. We are delighted to have been able to bring two global partners together for one of the most exciting sporting events of next year.”

          Markus Bögner, COO and President of Falken Tyre Europe GmbH, explained, “Handball isn’t just of great importance in Europe, but all over the world, which has led us to partake in this top-level tournament once again. The fact that the international tournament is taking place in countries that are among our core markets is another great reason for our involvement. We can also look back on a long partnership with our colleagues at SPORTFIVE, who always offers us excellent opportunities that are an excellent fit for the Falken brand, which stands for enthusiasm, performance and achievement.”

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