Indian tyre manufacturer grapples with Mexico subsidiary challenges whilst accelerating capacity investments and EV market push

JK Tyre and Industries Ltd is confronting significant trade headwinds in its Mexican operations whilst pressing ahead with ambitious expansion plans and positioning for India’s electric vehicle revolution, senior management revealed recently during the company’s quarterly review.

The Delhi-based manufacturer’s Mexican subsidiary, JK Tornel, has been severely impacted by uncertainty surrounding US trade policies. Management acknowledges operational disruptions despite recent clarifications on tariff structures.

Tariff Turbulence Hits Mexico Operations

According to Arun K Bajoria, Director and President International, JK Tornel faced considerable challenges throughout the financial year as shifting US trade policies created market uncertainty.

“There was complete uncertainty in Mexico, supplying to the US because of the Trump tariff; there was no certainty and every time, the dates were sort of getting shifted,” Bajoria explained. “So there was a complete uncertainty in the minds of the customers based in the USA.”

The Mexican subsidiary, which derives approximately 60 percent  of its revenue from domestic markets with the remainder split between exports to the United States and Latin American countries, has been forced to recalibrate its strategic focus.

“Our strategy now is increasing our sales to the domestic market, that is number one, and also to Brazil market and then to Latin American markets,” Bajoria said, outlining the company’s response to trade uncertainties.

Recent policy clarifications have provided some relief, with automobile tyres continuing to benefit from zero-duty exports from Mexico to the United States. However, management acknowledged that customer confidence remains fragile.

“This clarification has been ascertained recently. So, the on-the-ground in terms of the US customers is still sleeping in, and we have communicated the notifications, etc., to them,” Bajoria noted.

Major Investment Programme Gathers Pace

Despite external challenges, JK Tyre is accelerating its capacity expansion with ongoing projects worth INR 14 billion across passenger car radial (PCR), truck and bus radial (TBR), and all-steel light truck radial segments.

Managing Director Anshuman Singhania confirmed that capacity utilisation levels remain high across all plants. The company operates 11 manufacturing facilities globally and produces over 35 million tyres annually.

“The projects which we have already been implementing are on track, and we will have the capacities available from these projects in this financial year 2026,” said Chief Financial Officer Sanjeev Agarwal, indicating capital expenditure of approximately INR 9 billion planned for the current fiscal year.

In Mexico, a separate US$27 million passenger car radial expansion project is progressing. It specifically targets larger rim size tyres to enhance revenue and profitability potential.

Electric Vehicle Market Push Intensifies

The company is aggressively positioning itself in India’s rapidly expanding electric vehicle segment, where it has established dominant market positions across multiple categories.

“We enjoy almost 70 percent market share across all OEMs. We are also supplying tyres in the replacement market,” Singhania said, highlighting supply relationships with leading manufacturers, including Tata Motors, Ashok Leyland’s Switch Mobility, JBM, and Eka Mobility.

The electric bus segment currently contributes 7 percent of India’s total bus industry, with projections indicating growth to 10 percent driven by government policy interventions. In the last-mile connectivity segment for small commercial vehicles, JK Tyre commands a 50 percent market share with Tata Motors’ electric variant.

The company is also expanding its presence in the two—and three-wheeler electric segment, supplying prominent manufacturers such as Ola Electric, Ather, and Pure Electric.

“By 2030, we are estimating around 1.33 million units, which amounts to 20 percent of the passenger vehicle production in the country,” Singhania projected for electric passenger vehicles.

Strategic Market Response

Management indicated that raw material price stabilisation is providing operational relief, and despite ongoing global volatility, the company expects continued stability over the coming quarters.

The company’s diversified geographical footprint, with subsidiary operations including Cavendish Industries contributing significantly to consolidated performance, is helping mitigate regional market challenges.

“We believe the US tariff in the medium to long term is unlikely to have a significant impact on the auto sector and the tyre industry,” Singhania said, expressing confidence in the company’s strategic positioning despite near-term uncertainties.

The ongoing scheme of amalgamation between subsidiary AIL and JK Tyre has received regulatory approval from SEBI and awaits final clearance from the National Company Law Tribunal, which is expected to further streamline operations.

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Linglong Tire, a major Chinese tyre manufacturer, is investing USD 800 million to build a new advanced tyre plant in Kenya. The facility will be situated in the Mombasa Special Economic Zone (SEZ) in Kilifi County's Mariakani area. This significant project is anticipated to generate more than 1,500 direct local jobs and substantially strengthen regional value chains, marking a pivotal step in enhancing Kenya's profile as an emerging global manufacturing hub.

The official announcement came during the Arise Integrated Industrial Platforms – Kenya Investment Forum 2025. At this event, held at Vipingo Ridge, Kenyan President William Ruto witnessed the formal signing of a memorandum of understanding (MoU) between the Linglong Group and the Ministry of Investments, Trade and Industry. President Ruto reiterated his administration's firm commitment to establishing Kenya not just as Africa's leading investment destination but as a competitive player on the world stage.

This development finalises high-level discussions that began earlier in the year between President Ruto and Linglong's Chairman, Wang Feng. The national government has pledged its full support, promising a package of attractive incentives designed to secure investor confidence and ensure the project's success. Beyond immediate employment, the government highlights that the factory will serve as a catalyst for Kenya's broader industrialisation goals, with Special Economic Zones acting as powerful engines for economic growth and continental investment.

President Ruto said, “I was honoured to sign the agreement alongside Mr. Feng Wang, Vice Chair of Linglong Group and President & Chair of Linglong Tyres. As Kenya, and as Africa, we must cast aside the smallness of vision. We must raise our ambition to rival the very best in the world within our lifetime. This landmark project will create jobs, attract new skills, and establish Kenya as a trusted destination for world-class investments.”

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Continental is set to unveil its most advanced city bus tyre, the Conti Urban HA 5 NXT, at the Busworld Europe trade fair in Brussels. The event, anticipated to draw over 40,000 attendees, will feature the new tyre as a centrepiece of the company’s exhibit. This product represents a significant step forward in sustainable and efficient urban mobility solutions.

Constructed with up to 60 percent renewable, recycled and ISCC PLUS mass-balance-certified materials, the tyre is designed to meet the growing environmental and operational demands of fleet operators and vehicle manufacturers. Its composition incorporates natural rubber, renewable fillers and recycled materials from sources like processed scrap tyres. A major technical achievement is a 25 percent reduction in rolling resistance, which can extend the range of electric buses by up to 15 percent, enhancing their overall efficiency. Furthermore, a new tread compound boosts mileage by as much as 15 percent over its predecessor while retaining a ‘B’ wet grip rating.

The tyre’s design also prioritises noise reduction, achieving the top EU label class A for external rolling noise. Its tread pattern ensures excellent grip and braking performance, a critical feature for electric buses equipped with regenerative braking systems. As a standard feature for original equipment, the tyre comes pre-installed with the latest generation of sensors. These enable seamless integration into Continental’s ContiConnect digital management platform, providing real-time data on pressure, temperature and mileage. This connectivity facilitates predictive maintenance, reduces vehicle downtime and lowers operating costs.

Now available in size 275/70 R 22.5, the Conti Urban HA 5 NXT expands upon the existing Conti Urban HA 5 portfolio introduced in 2024, offering fleet operators a targeted and sophisticated solution for the challenges of urban public transport.

Leo Kolodziej, Head of Original Equipment Bus and Truck Tires EMEA at Continental, said, “This major industry gathering is an excellent platform to present the Conti Urban HA 5 NXT to our original equipment customers, fleet operators, transport companies and also the trade public. Our customers expect solutions that are both environmentally and economically sound – in both original equipment and the replacement business. The Conti Urban HA 5 NXT meets these expectations with a balanced concept combining resource-saving material selection, high energy efficiency and a long service life.”

Hinnerk Kaiser, Head of Product Development Bus and Truck Tires EMEA at Continental, said, “In addition to the transformation to climate-friendly local public transport, this also includes familiar challenges such as curbs, frequent traffic lights and driving in narrow streets. The externally certified lifecycle assessment shows an 11 percent reduction in greenhouse gas emissions compared to the previous Conti Urban HA 3 model.”

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Goodyear is executing a major expansion of its award-winning Vector 4Seasons Gen-3 line, introducing 13 new SKUs to create one of the most comprehensive all-season portfolios available. For 2025, the range will encompass an impressive 187 sizes designed to fit rim diameters from 14 to 22 inches. This strategic broadening ensures exceptional market coverage, meeting over 92 percent of demand for vehicles with 18-inch wheels and below and more than 75 percent for the growing segment of 19-inch and larger fitments, catering to a vast majority of European drivers.

The tyre's advanced engineering specifically addresses the needs of modern mobility. Its development is underscored by new original equipment (OE) approvals from premium manufacturers such as Mercedes and Renault, confirming its performance pedigree. It is particularly optimised for the latest electric and hybrid vehicles, including the Kia EV3, Mercedes C-Class, Volvo XC40 and Audi e-tron, where its low rolling resistance enhances battery range and its noise-reduction properties are critical.

Certified with the European Three-Peak Mountain Snowflake (3PMSF) symbol, the tyre guarantees capable winter performance alongside its summer capabilities. An advanced tread pattern and a versatile compound work in unison to provide superior grip on wet, snowy and icy roads while maintaining reliable and durable dry-road handling across a wide spectrum of temperatures.

Further enhancing its value proposition, the Vector 4Seasons Gen-3 incorporates two key proprietary technologies. Goodyear SealTech is an integrated self-sealing system that can instantly and effectively seal tread punctures up to five mm in diameter, helping to maintain tyre pressure and allow continued driving until a professional inspection can be performed. Simultaneously, Goodyear SoundComfort Technology utilises a built-in foam layer to reduce transmitted interior cabin noise by up to 50 percent, significantly elevating driving refinement, a feature especially beneficial for the quiet nature of electric vehicles.

Ben Glesener, Senior Director, Technology Consumer, EMEA, Goodyear, said, “The expansion of the Vector 4Seasons Gen-3 range reflects Goodyear’s commitment to meeting the evolving needs of drivers and vehicle manufacturers alike. The tyre is now available to even more vehicles in the premium segment, combining cutting-edge technologies with year-round versatility to deliver a confident and comfortable driving experience. With its recent win in the ADAC all-season tyre test, the Vector 4Seasons Gen-3 continues to prove that premium all-season tyres are a great way to enhance every journey, all year round.”

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The Tire Industry Project (TIP) has announced the selection of five research proposals under its inaugural Open Call for Projects (OCP), awarding nearly USD 2 million in total funding. This initiative, designed to advance the global scientific understanding of tyre wear emissions and their mitigation, also coincides with the launch of a second funding round focused on ecological impacts.

The first OCP, which concluded in late 2024, attracted 22 submissions over a four-month period. An evaluation committee composed of TIP experts and external technical assessors selected the five awardees based on stringent criteria, including scientific relevance, methodological feasibility, innovation and potential societal impact. Three of the chosen projects will advance research into the environmental pathways and presence of tyre wear particles. These are led by institutions including Germany’s Technical University Darmstadt, which will map pollution in roadside soils; France’s Gustave Eiffel University, investigating particles in sewer systems and the Helmholtz Centre for Environmental Research, developing a new high-throughput method for detecting particles.

The remaining two projects are focused on developing practical mitigation solutions. Washington State University will research using tyre char to treat stormwater runoff, while the non-profit Ocean Conservancy will evaluate the effectiveness of green infrastructure in urban areas to capture tyre wear pollution.

Concurrently, TIP has launched its 2025 Open Call for Projects, which will specifically address significant knowledge gaps concerning the potential ecological impacts of tyre wear emissions, including chemicals and leachates. This new focus is informed by TIP’s recent State of Knowledge paper series, which highlighted inconsistencies in the current scientific understanding. To support prospective applicants, TIP will host introductory webinars on 23 September 2025. The final deadline for proposal submissions to this global collaborative initiative is 15 January 2026.

Larisa Kryachkova, Executive Director, TIP, said, “The topic of tyre wear emissions is extremely complex – one that requires deep, evidence-based investigation and cross-stakeholder collaboration. Recognising this, we decided to complement our own research and mitigation initiatives by launching the Open Call for Projects, inviting stakeholders across the world to join us in the quest to uncover this multi-dimensional subject. The initiative reflects our long-term commitment to building a collaborative research ecosystem through public platforms. The OCP takes us one step forward in harnessing the collective brainpower of the scientific community and we look forward to evolving this further in the coming years.”

Dr John Bucher, part of TIP’s Assurance Group and a member of the OCP evaluation committee, said, “Sound science and robust evidence are essential to assessing the environmental challenges we face and to identifying the most effective solutions. Initiatives such as the OCP can act as a tremendous catalyst in this regard, opening a new world of possibilities. We are pleased with the diversity and quality of submissions received, which reaffirms the strong interest in this topic and the desire to engage in collaborative solutions.”

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