LIFE AFTER PANDEMIC: A NEW NORMAL?

LIFE AFTER PANDEMIC: A NEW NORMAL?

What may change and what may not

It is impossible to predict in advance which changes will stick, and how much and to what extent our lives will change, but it is safe to say that the changes that will persist are those that make our lives safer, healthier, and more efficient.

Mask wearing may be the most visible change that persists, and not just cheap surgical masks or bandanas. In many big, design-conscious cities the mask is already becoming more a fashion statement, a new feature of the personal decoration of city life that permeates these places. Masks may become walking billboards for commercial ads or political statements. Masks, visors and facial protection will be integrated into the uniforms of public workers, delivery people, police, firefighters, and security guards.

All public places – schools, theaters, shopping malls offices and mass transit will be reconfigured for physical distancing. Restaurants, cafes and gymnasiums, those that survive the pandemic, will have fewer patrons, as their tables and equipment will have been designed for physical distancing. Attendees of at large venues, such as sports venues, may continue to be subjected to have their temperatures checked.

The way we worked by going to the “office” has changed and many will continue working from home. This means reduced need for large office buildings. Still, growing urbanisation will continue. In the past, urbanisation has overcome the devastating Black Plagues, cholera and even the recent Spanish Flu which killed as many as 50 million people worldwide between 1918 and 1920. Each and every time, the economic power of cities — their ability to foster innovation and productivity by pulling together the talent of workers — has been more than enough to offset the destructive power of infectious disease. However, the current digital era may achieve similar outcomes without people clustered together in an urban setting.

On an individual consumer level, more shopping will move to online transactions with courier services delivering goods – so, brick-and-mortar shopping venues will see reduced business.

The pandemic has had a swift and severe impact on the globally integrated automotive industry and has placed intense pressure on an industry already coping with a downshift in global demand as well as the cost of shifting towards electrification. So, look for a changed industry with increased merger & acquisition activity.  

So, change is here to stay, and businesses need to pay special attention to signals being sent by consumers’ changing behavior. 

Anyway, when the pandemic and all its related crises finally ebb and we are on the road to recovery in a few months or a couple of years from now, we will have the opportunity to look back and see what has changed!

Pirelli All Set For Singapore Grand Prix

Pirelli All Set For Singapore Grand Prix

Pirelli has confirmed it will bring the same tyre allocation used last year to the Singapore Grand Prix, as Formula 1 remains in Asia for a weekend that also hosts the season's final Sprint and concludes a long triple-header that started in Baku. The Marina Bay circuit, one of the most physically demanding venues for drivers, will again feature the C3 as Hard, the C4 as Medium and the C5 as Soft.

The 4.940-kilometre street circuit is characterised by barriers close to the racing line and limited overtaking opportunities. Changes made to the third sector in 2023 increased the number of high-speed sections, making the lap smoother and faster than before. Although some straights are present, the track remains defined by numerous braking and traction phases across its 19 corners, allowing modern power units to recover energy throughout the lap.

Marina Bay has a medium-to-high level of surface roughness for a street circuit. Since no resurfacing has taken place, values are expected to be broadly in line with last season, if not slightly higher. Track evolution will be significant over the weekend, while intermittent rainfall typical of the equatorial climate can influence grip levels and alter conditions from one session to the next.

The race is held at night, with track temperatures between 30 and 35 °C. Under these conditions, tyres tend to operate within their working window without particular overheating concerns. Mechanical stress is not especially high, and expected degradation will mainly be linked to the normal performance drop-off of the rear axle during traction phases. Graining and wear are also not expected to become limiting factors in race management.

Strategically, Singapore remains one of the races where a one-stop strategy is the preferred option, also considering time lost in the pit lane and the frequent likelihood of neutralisations. While Hard and Medium are again expected to be the reference compounds for the race, the Soft could receive greater consideration on Sunday from more than one team. The softest compound has shown at Budapest, Monza and Baku that it allows drivers to maintain a strong pace thanks to limited degradation, while offering an advantage in grip and confidence. These characteristics could prove even more valuable at a circuit known for significant track evolution.

Latest-generation cars also appear to make better use of softer compounds, allowing the softer end of the range to be used for longer and more competitive stints than in the past. It would therefore come as no surprise to see the red-sidewalled tyre used in Saturday's Sprint or more extensive C5 use throughout the weekend. Medium and Soft were chosen for the opening part of the race, with 14 drivers starting on the C4 and the remainder on the C5, while the Hard was ruled out because the track was still damp after earlier rain. The C3 then became the preferred compound for the second stint, and almost the entire grid completed a one-stop race, with only three drivers opting for two stops.

This will be the seventeenth edition of the Singapore Grand Prix, held continuously since 2008 with the only interruption caused by the pandemic in 2020 and 2021. Sebastian Vettel leads drivers with five victories and Lewis Hamilton has four, while Mercedes leads constructors with five wins. The podium cap will feature an orchid-inspired design, celebrated in Singapore for thriving in heat, humidity and heavy rainfall. The special edition Pirelli Podium Cap is produced by Pirelli Design and signed by designer Denis Dekovic.

Tyres Europe Urges Faster, Smarter EU Trade Defence

Tyres Europe Urges Faster, Smarter EU Trade Defence

Tyres Europe has released a position paper urging the European Union to deploy trade defence instruments more strategically and responsively. The paper argues that measures must remain effective after adoption and tackle distortions that shift across countries, companies and value chains.

The bloc's tyre sector relies heavily on capital investment and specialised know-how, supporting more than 70 manufacturing sites, retreading operations included, plus roughly 20 R&D hubs. Of the approximately 398 million tyres fitted across the EU during 2024, close to 40 percent came from outside the Union. Meanwhile, nine European plant closures have been announced over the last two years, putting over 4,400 jobs at risk.

Two recent episodes underscore the gaps. In the passenger car and light truck tyre case involving China, Brussels launched its probe in May 2025, yet definitive duties did not land until 8 July 2026, by which time sourcing had already migrated elsewhere. For truck and bus tyres, the pressure surfaced only after the 2018 measures took hold. China's share of EU27 and UK imports tumbled from 73 percent in 2017 to under 21 percent by 2019, but Thailand and Vietnam together surged from below 3 percent in 2017 to almost 61 percent in the first five months of 2026. Both cases show trade patterns moving faster than Europe's response, whether before or after duties.

The paper presses the European Commission to move sooner, keep measures potent post-adoption and act as one coordinated system. That entails wiring monitoring, industry insight, investigations and enforcement together from the earliest signal, running systematic post-measure tracking and industry dialogue and aligning trade defence with the Foreign Subsidies Regulation, investment screening and procurement. It further recommends starting work now on a supplementary, WTO-compatible answer to systemic distortions.

Kenda Launches K-SERIES RIPPER Tyre For Trail And All-Mountain Riders

Kenda Launches K-SERIES RIPPER Tyre For Trail And All-Mountain Riders

Kenda Tires has introduced the KENDA K-SERIES RIPPER, a new tyre aimed at modern trail and all-mountain riders seeking speed, control and confidence across varied terrain. The model combines an aggressive yet fast-rolling tread design with dual-layer compound technology and a durable Trail Casing, positioning it as a versatile option from hardpack trails to technical descents.

The RIPPER is intended to fill the space between lightweight cross-country and downcountry tyres and heavier enduro offerings. According to Kenda, it addresses demand for a tyre that climbs efficiently, corners predictably and remains reassuring when trails become difficult, giving riders a single do-it-all solution.

Its neutral-void tread pattern is designed to balance rolling efficiency with traction. Large, broad-based knobs support braking performance and cornering stability, while the layout aims to deliver predictable handling as conditions change. A dual-layer compound pairs a high-traction trail compound with a fast-rolling base layer, enhancing grip on loose or technical ground while preserving efficiency and durability.

A robust Trail Casing is said to balance protection, durability and ride quality for aggressive trail riding and modern e-MTB use. An optimised 62 mm casing and tread width, a stable casing profile and optimised mould design contribute to confidence at the limit. Kenda describes the result as a long-lasting, high-mileage tyre combining speed, grip and durability for riders unwilling to choose between efficiency and capability.

Dr Willie Peijnenburg

The Tire Industry Project (TIP) has appointed Dr Willie Peijnenburg to its external Assurance Group (AG), an independent advisory committee that guides the organisation's research programs.

Dr Peijnenburg serves as Professor of Environmental Toxicology and Biodiversity at Leiden University in the Netherlands and works as a Senior Researcher at the Dutch National Institute for Public Health and the Environment (RIVM).

His academic work covers environmental risk assessment, ecotoxicology, predictive modelling and the behaviour of emerging contaminants in ecosystems. He joins five other independent members on the committee.

"Questions around environmental emissions, chemical safety and the sustainability of mobility systems are becoming increasingly important. I was drawn to TIP’s Assurance Group by the opportunity to contribute to conversations that have real-world relevance. I look forward to working with fellow Assurance Group members to support robust, transparent science and evidence-based decision-making." said Dr Peijnenburg.

The organisation also announced the departure of committee members Dr John Spengler of the Harvard TH Chan School of Public Health and Dr Iseult Lynch of the University of Birmingham, noting their contributions to the research oversight body.