LIFE AFTER PANDEMIC: A NEW NORMAL?

LIFE AFTER PANDEMIC: A NEW NORMAL?

What may change and what may not

It is impossible to predict in advance which changes will stick, and how much and to what extent our lives will change, but it is safe to say that the changes that will persist are those that make our lives safer, healthier, and more efficient.

Mask wearing may be the most visible change that persists, and not just cheap surgical masks or bandanas. In many big, design-conscious cities the mask is already becoming more a fashion statement, a new feature of the personal decoration of city life that permeates these places. Masks may become walking billboards for commercial ads or political statements. Masks, visors and facial protection will be integrated into the uniforms of public workers, delivery people, police, firefighters, and security guards.

All public places – schools, theaters, shopping malls offices and mass transit will be reconfigured for physical distancing. Restaurants, cafes and gymnasiums, those that survive the pandemic, will have fewer patrons, as their tables and equipment will have been designed for physical distancing. Attendees of at large venues, such as sports venues, may continue to be subjected to have their temperatures checked.

The way we worked by going to the “office” has changed and many will continue working from home. This means reduced need for large office buildings. Still, growing urbanisation will continue. In the past, urbanisation has overcome the devastating Black Plagues, cholera and even the recent Spanish Flu which killed as many as 50 million people worldwide between 1918 and 1920. Each and every time, the economic power of cities — their ability to foster innovation and productivity by pulling together the talent of workers — has been more than enough to offset the destructive power of infectious disease. However, the current digital era may achieve similar outcomes without people clustered together in an urban setting.

On an individual consumer level, more shopping will move to online transactions with courier services delivering goods – so, brick-and-mortar shopping venues will see reduced business.

The pandemic has had a swift and severe impact on the globally integrated automotive industry and has placed intense pressure on an industry already coping with a downshift in global demand as well as the cost of shifting towards electrification. So, look for a changed industry with increased merger & acquisition activity.  

So, change is here to stay, and businesses need to pay special attention to signals being sent by consumers’ changing behavior. 

Anyway, when the pandemic and all its related crises finally ebb and we are on the road to recovery in a few months or a couple of years from now, we will have the opportunity to look back and see what has changed!

Toyo Tires Secures CDP ‘A List’ Recognition For Actions Against Climate Change

Toyo Tires Secures CDP ‘A List’ Recognition For Actions Against Climate Change

Toyo Tires has made its way to the annual A-List of CDP for its climate change mitigation efforts. This premier recognition, awarded for the first time to the company in the 2025 evaluation, reflects the company’s comprehensive decarbonisation efforts, which include validated science-based targets for cutting greenhouse gas emissions and a shift towards renewable energy at its production sites. CDP’s annual assessment is a key benchmark for corporate sustainability across climate, water and forests.

The assessment also highlighted Toyo Tires' commitment to transparency, as verified by independent third-party data reviews. Viewing its business activities as intrinsically connected to society and the future, the Toyo Tires Group treats reducing environmental impact as a top operational priority.

Moving forward, the company is dedicated to advancing decarbonization across all its manufacturing processes and broader supply chain, aiming to support a sustainable global society.

Apollo Tyres Expands Vredestein Gravel Tyre Range With Aventura Core Series

Apollo Tyres Expands Vredestein Gravel Tyre Range With Aventura Core Series

Apollo Tyres Ltd has introduced a new and more affordable range of gravel tyres under the Vredestein Aventura Core Series. This new-generation family consists of three distinct models: the Aventura Seta Core, Aventura Core and Aventura Grezzo Core. Engineered in Europe, these tyres are built for enhanced durability and dependable performance across diverse surfaces, offering riders a cost-effective upgrade for adventure biking.

The series is constructed around a streamlined Core platform, which incorporates a robust 60 TPI casing for increased puncture resistance and stable handling on uneven terrain. While utilising the proven tread patterns of existing Vredestein gravel tyres, this refined construction delivers high-end capability at a more accessible price point.

Each model is tailored for specific riding conditions. The Aventura Seta Core is designed for speed, with a race-optimised tread for fast rolling on asphalt and high-speed gravel, complemented by shoulder knobs for technical cornering. For versatile, everyday use, the Aventura Core offers a balanced blend of rolling efficiency and predictable grip across tarmac, hardpack and gravel roads. Finally, the Aventura Grezzo Core provides confidence on loose and rugged terrain, featuring an aggressive tread for enhanced traction in sand and soft surfaces, while its chained centre tread maintains efficiency on harder ground.

The Aventura Core Series will be available starting 1 February 2026. The Aventura Seta Core comes in 40, 45 and 50-622 sizes. The Aventura Core is offered in 50-584 and 40, 45, 50-622 sizes. The Aventura Grezzo Core is available in 50-584 and 40, 45, 50-622 sizes. Colour options include black/black and black/transparent sidewalls.

Nic Knippers, Division Head – Vredestein Two Wheel Tyres, Apollo Tyres Ltd, said, “The Aventura Core Series marks an important expansion of our gravel offering within the Vredestein range. By introducing three purpose-designed tyres built on a shared durable foundation, we can better support riders across the full spectrum of gravel terrain – from high-speed racing to off-road exploration and everyday mixed-surface riding.”

Continental Expands HDR 5 And HSR 5 Tyre Lines With New Size

Continental Expands HDR 5 And HSR 5 Tyre Lines With New Size

Continental Tires Americas has expanded its HDR 5 and HSR 5 19.5-inch product lines with a new 245/70R19.5 size, specifically engineered for urban and regional delivery fleets.

These tyres are built to endure high-scrub environments and the demanding stop-and-go cycles typical of city routes. Key advancements include a reformulated tread compound that reduces rolling resistance for better fuel economy while also extending tread life. The redesigned sidewall enhances durability to support multiple retreads, maximising the value of each tyre casing. Furthermore, both models are validated for use on electric and hybrid vehicles, as well as traditional combustion engines.

This size extension provides a practical option for fleets seeking to improve operational cost-efficiency and tyre longevity under rigorous driving conditions, continuing the proven performance of the existing series with targeted upgrades.

NIRT Silver Jubilee Celebrations Commence In Kottayam

NIRT Silver Jubilee Celebrations Commence In Kottayam

The Silver Jubilee of the National Institute for Rubber Training (NIRT) commenced on the morning of 9 January 2026 at Kottayam's Hevea Hall. Union Minister of State George Kurian formally inaugurated the event, with Member of Parliament K Francis George presiding. Attendees also heard an address from MLA Chandi Oommen.

A wide array of activities marked the inaugural programme. These included unveiling a commemorative monument, honouring former NIRT Directors and recognising student cohorts. Several publications and materials were launched, such as a Silver Jubilee souvenir and tutorial videos for stakeholders. The new jubilee logo was revealed, and a memorandum of understanding was signed between the Rubber Board and the Government of Nagaland.

The ceremony further involved prize distributions for earlier competitions and celebrated the Diamond Jubilee of Rubber magazine. The day's schedule continued with a curated panel discussion and a dedicated exhibition at the NIRT campus.