What may change and what may not

It is impossible to predict in advance which changes will stick, and how much and to what extent our lives will change, but it is safe to say that the changes that will persist are those that make our lives safer, healthier, and more efficient.

Mask wearing may be the most visible change that persists, and not just cheap surgical masks or bandanas. In many big, design-conscious cities the mask is already becoming more a fashion statement, a new feature of the personal decoration of city life that permeates these places. Masks may become walking billboards for commercial ads or political statements. Masks, visors and facial protection will be integrated into the uniforms of public workers, delivery people, police, firefighters, and security guards.

All public places – schools, theaters, shopping malls offices and mass transit will be reconfigured for physical distancing. Restaurants, cafes and gymnasiums, those that survive the pandemic, will have fewer patrons, as their tables and equipment will have been designed for physical distancing. Attendees of at large venues, such as sports venues, may continue to be subjected to have their temperatures checked.

The way we worked by going to the “office” has changed and many will continue working from home. This means reduced need for large office buildings. Still, growing urbanisation will continue. In the past, urbanisation has overcome the devastating Black Plagues, cholera and even the recent Spanish Flu which killed as many as 50 million people worldwide between 1918 and 1920. Each and every time, the economic power of cities — their ability to foster innovation and productivity by pulling together the talent of workers — has been more than enough to offset the destructive power of infectious disease. However, the current digital era may achieve similar outcomes without people clustered together in an urban setting.

On an individual consumer level, more shopping will move to online transactions with courier services delivering goods – so, brick-and-mortar shopping venues will see reduced business.

The pandemic has had a swift and severe impact on the globally integrated automotive industry and has placed intense pressure on an industry already coping with a downshift in global demand as well as the cost of shifting towards electrification. So, look for a changed industry with increased merger & acquisition activity.  

So, change is here to stay, and businesses need to pay special attention to signals being sent by consumers’ changing behavior. 

Anyway, when the pandemic and all its related crises finally ebb and we are on the road to recovery in a few months or a couple of years from now, we will have the opportunity to look back and see what has changed!

Comments (0)

ADD COMMENT

Link Copied!

Tyres Europe has released a position paper urging the European Union to deploy trade defence instruments more strategically and responsively. The paper argues that measures must remain effective after adoption and tackle distortions that shift across countries, companies and value chains.

The bloc's tyre sector relies heavily on capital investment and specialised know-how, supporting more than 70 manufacturing sites, retreading operations included, plus roughly 20 R&D hubs. Of the approximately 398 million tyres fitted across the EU during 2024, close to 40 percent came from outside the Union. Meanwhile, nine European plant closures have been announced over the last two years, putting over 4,400 jobs at risk.

Two recent episodes underscore the gaps. In the passenger car and light truck tyre case involving China, Brussels launched its probe in May 2025, yet definitive duties did not land until 8 July 2026, by which time sourcing had already migrated elsewhere. For truck and bus tyres, the pressure surfaced only after the 2018 measures took hold. China's share of EU27 and UK imports tumbled from 73 percent in 2017 to under 21 percent by 2019, but Thailand and Vietnam together surged from below 3 percent in 2017 to almost 61 percent in the first five months of 2026. Both cases show trade patterns moving faster than Europe's response, whether before or after duties.

The paper presses the European Commission to move sooner, keep measures potent post-adoption and act as one coordinated system. That entails wiring monitoring, industry insight, investigations and enforcement together from the earliest signal, running systematic post-measure tracking and industry dialogue and aligning trade defence with the Foreign Subsidies Regulation, investment screening and procurement. It further recommends starting work now on a supplementary, WTO-compatible answer to systemic distortions.

Comments (0)

ADD COMMENT

Link Copied!

Kenda Tires has introduced the KENDA K-SERIES RIPPER, a new tyre aimed at modern trail and all-mountain riders seeking speed, control and confidence across varied terrain. The model combines an aggressive yet fast-rolling tread design with dual-layer compound technology and a durable Trail Casing, positioning it as a versatile option from hardpack trails to technical descents.

The RIPPER is intended to fill the space between lightweight cross-country and downcountry tyres and heavier enduro offerings. According to Kenda, it addresses demand for a tyre that climbs efficiently, corners predictably and remains reassuring when trails become difficult, giving riders a single do-it-all solution.

Its neutral-void tread pattern is designed to balance rolling efficiency with traction. Large, broad-based knobs support braking performance and cornering stability, while the layout aims to deliver predictable handling as conditions change. A dual-layer compound pairs a high-traction trail compound with a fast-rolling base layer, enhancing grip on loose or technical ground while preserving efficiency and durability.

A robust Trail Casing is said to balance protection, durability and ride quality for aggressive trail riding and modern e-MTB use. An optimised 62 mm casing and tread width, a stable casing profile and optimised mould design contribute to confidence at the limit. Kenda describes the result as a long-lasting, high-mileage tyre combining speed, grip and durability for riders unwilling to choose between efficiency and capability.

Comments (0)

ADD COMMENT

Link Copied!

The Tire Industry Project (TIP) has appointed Dr Willie Peijnenburg to its external Assurance Group (AG), an independent advisory committee that guides the organisation's research programs.

Dr Peijnenburg serves as Professor of Environmental Toxicology and Biodiversity at Leiden University in the Netherlands and works as a Senior Researcher at the Dutch National Institute for Public Health and the Environment (RIVM).

His academic work covers environmental risk assessment, ecotoxicology, predictive modelling and the behaviour of emerging contaminants in ecosystems. He joins five other independent members on the committee.

"Questions around environmental emissions, chemical safety and the sustainability of mobility systems are becoming increasingly important. I was drawn to TIP’s Assurance Group by the opportunity to contribute to conversations that have real-world relevance. I look forward to working with fellow Assurance Group members to support robust, transparent science and evidence-based decision-making." said Dr Peijnenburg.

The organisation also announced the departure of committee members Dr John Spengler of the Harvard TH Chan School of Public Health and Dr Iseult Lynch of the University of Birmingham, noting their contributions to the research oversight body.

Comments (0)

ADD COMMENT

Link Copied!

Axens, a global process technology leader in refining, petrochemicals and circular economy applications, has been chosen by a US-based investor and project developer to supply a Process Design Package for a hydroprocessing unit. This unit is engineered to process 100 percent tyre pyrolysis oil (TPO), marking a significant step in alternative feedstock upgrading.

The broader project encompasses a local end-of-life tyre valorisation facility that integrates pyrolysis technology alongside the TPO-upgrading hydroprocessing unit. The operation will yield low-sulphur fuel for the domestic market, capped at a maximum sulfur content of 500 ppm. Currently in the FEED phase, the project anticipates a Final Investment Decision in 2027. Axens tailored the design package to meet specific product quality targets and site conditions, drawing on its hydroprocessing expertise and catalyst portfolio to enhance operational performance and product quality.

The developer's selection of Axens hinged on the company's extensive experience with hydroprocessing and upgrading projects involving alternative feedstocks. Axens' track record includes over 300 proven hydroprocessing references globally, covering applications such as Distillate Hydrotreating (Prime-D), Waste Lube Recycling (Revivoil) and Waste Plastic Pyrolysis Oil Hydroprocessing (Rewind Mix). The client particularly valued Axens' capacity to tackle TPO processing challenges and impurity management, alongside its proven project delivery capabilities as an experienced technology licensor.

The initiative delivers economic advantages while addressing a mounting waste management issue. By converting end-of-life tyres into valuable products, it fosters more resource-efficient value chains and supports local economic objectives through the production of transportation fuels.

Jean-Luc Nocca, Executive Vice-President Commercial Business Division, said, "This project highlights the growing interest in converting end-of-life tyres into valuable transportation fuels through robust and reliable upgrading technologies. We are proud to support our client with a tailored process design package that builds on Axens’ proven ability to address the specific challenges associated with tyre pyrolysis oil. This selection reinforces the versatility of our technologies in enabling circular economy solutions while delivering products that meet market and environmental requirements."

Comments (0)

ADD COMMENT

Link Copied!