What may change and what may not
It is impossible to predict in advance which changes will stick, and how much and to what extent our lives will change, but it is safe to say that the changes that will persist are those that make our lives safer, healthier, and more efficient.
Mask wearing may be the most visible change that persists, and not just cheap surgical masks or bandanas. In many big, design-conscious cities the mask is already becoming more a fashion statement, a new feature of the personal decoration of city life that permeates these places. Masks may become walking billboards for commercial ads or political statements. Masks, visors and facial protection will be integrated into the uniforms of public workers, delivery people, police, firefighters, and security guards.
All public places – schools, theaters, shopping malls offices and mass transit will be reconfigured for physical distancing. Restaurants, cafes and gymnasiums, those that survive the pandemic, will have fewer patrons, as their tables and equipment will have been designed for physical distancing. Attendees of at large venues, such as sports venues, may continue to be subjected to have their temperatures checked.
The way we worked by going to the “office” has changed and many will continue working from home. This means reduced need for large office buildings. Still, growing urbanisation will continue. In the past, urbanisation has overcome the devastating Black Plagues, cholera and even the recent Spanish Flu which killed as many as 50 million people worldwide between 1918 and 1920. Each and every time, the economic power of cities — their ability to foster innovation and productivity by pulling together the talent of workers — has been more than enough to offset the destructive power of infectious disease. However, the current digital era may achieve similar outcomes without people clustered together in an urban setting.
On an individual consumer level, more shopping will move to online transactions with courier services delivering goods – so, brick-and-mortar shopping venues will see reduced business.
The pandemic has had a swift and severe impact on the globally integrated automotive industry and has placed intense pressure on an industry already coping with a downshift in global demand as well as the cost of shifting towards electrification. So, look for a changed industry with increased merger & acquisition activity.
So, change is here to stay, and businesses need to pay special attention to signals being sent by consumers’ changing behavior.
Anyway, when the pandemic and all its related crises finally ebb and we are on the road to recovery in a few months or a couple of years from now, we will have the opportunity to look back and see what has changed!
P Zero Tyres And Yellow-Black Colours Lead Pirelli’s Nürburgring Campaign In 2026
- By TT News
- May 15, 2026
Pirelli returns to the Nürburgring for the 2026 edition, building on strong results from the previous year. In the SP9 class for GT3 cars, several high-profile entries have selected Pirelli P Zero tyres, including the Porsche entries from Dinamic, three Aston Martins from Walkenhorst and Dörr’s number 69 McLaren featuring a Michael Schumacher tribute livery. A historic BMW Z4 GT3 and numerous GT4 cars, such as Dörr’s number 59, are also equipped with Pirelli rubber.
Beyond sharing Pirelli P Zero tyres, some cars will also display the manufacturer’s signature yellow and black colours through special liveries. The two Dinamic Porsches, one Walkenhorst Aston Martin and Dörr’s number 59 will race with these designs, highlighting a deep technological collaboration with Pirelli. For wet conditions, crews have Pirelli Cinturato tyres available, while the GT4 cars use standard DHG and WHB tyres designed for all GT categories.
AUTO BILD will celebrate its 40th anniversary at the Nürburgring 24-hour race, welcoming selected guests inside the Pirelli Hospitality area in the paddock.
Matteo Braga, Pirelli Racing Activity Manager, said, “The Nürburgring has traditionally been a benchmark for everyone and the ideal track on which to test innovative and demanding solutions, as well as an opportunity to consolidate our research work side by side with professional partners who this year have chosen to celebrate our collaboration by bringing Pirelli colours onto their liveries. In this edition of the 24 Hours, the level of competitiveness and the record number of cars entered will make the weekend particularly demanding. As always, I expect a closely fought race in every category, full of uncertainty and open to every possible outcome until the very end. We are supporting combative, high-quality teams that have everything they need to make their mark.”
STA Hosts ‘Sri Trang Exclusive Night 2026’ Event Showcasing AI-Driven Vision For Natural Rubber Sector
- By TT News
- May 14, 2026
Sri Trang Agro-Industry Public Company Limited (STA) recently hosted the ‘Sri Trang Exclusive Night 2026’ at the Hard Rock Cafe Chidlom in Bangkok. The gathering served as a gesture of gratitude towards the company’s global customers and business partners while showcasing STA’s future vision centred on artificial intelligence, innovation and sustainable development within an atmosphere of international camaraderie.
The event featured senior leadership, including group Chief Executive Officer Veerasith Sinchareonkul, executive directors Chaiyos Sincharoenkul and Vitchaphol Sincharoenkul, Sri Trang International CEO Lee Tristan Chee-Zen and Chief Marketing Officer Nattee Thiraputhbhokin. Together, they welcomed partners from numerous countries worldwide.
A central theme, ‘Empowering AI’, highlighted STA’s strategic direction to integrate AI and data analytics across supply chain management, market analysis and customer solution development. This approach aims to respond accurately and flexibly to shifting global markets. STA also reinforced its role as a collaborative business partner, working with customers to solve problems, enhance efficiency, reduce risks and build sustainability throughout the supply chain, thereby strengthening Thailand’s natural rubber industry globally.
Additionally, STA underscored its commitment to transparency, traceability and responsible supply chain practices for long-term stability. As the company approaches its 40th year, the event not only acknowledged loyal support but also demonstrated STA’s readiness to advance through technology, innovation, and global cooperation.
Titan Enters Rubber Track Market With New Compact Equipment Line
- By TT News
- May 14, 2026
Titan International has formally entered the rubber track market, a strategic expansion of its product lineup long requested by its customer base. The new Titan Rubber Tracks represent the brand’s first move beyond wheels and tyres, specifically engineered for compact track loaders and mini excavators. This launch introduces an entirely new category for the company, aiming to meet rising demand in tracked compact equipment applications.
The role of tracked machinery continues to grow across construction and rental sectors, where traction and uptime are paramount. Rather than follow industry norms, Titan developed a proprietary premium rubber compound for its tracks, prioritising durability through internal and field evaluations. Extensive testing across varied conditions and multiple regions gathered positive user feedback, with thousands of operational hours confirming reliable performance and longevity.
Both equipment dealers and end users stand to gain from the new line. Dealers receive a high-quality track solution suitable for recommendation, stocking and service support, while operators benefit from a design focused on minimising downtime. The launch encompasses nearly 60 SKUs spread across five tread patterns, fitting over 950 machine models and more than 1,500 specific fitments.
Tread options address mixed surfaces, soft ground, high-impact job sites and general-purpose use. Inventory will reside at Titan’s Des Moines facility to ensure prompt service for OEM and aftermarket needs. Following internal previews at Titan University 2026 and a public debut at the 2026 National Farm Machinery Show, Titan Rubber Tracks are now available for ordering.
Travis Little, General Manager, Ag, Construction and Industrial, said, “Our customers have been asking for Titan to enter this space, but we needed to make sure our tracks are as tough as our tyres. We’ve combined our rubber and engineering expertise to develop a rubber track option that meets our standards and works for our customers. We could have entered the rubber track market sooner, but we wanted to take the time to launch a product worthy of the Titan name. By working with our rubber compounding and engineering teams, we focused on providing a track designed for long-term performance, and we’re confident this is the product our customers have been looking for.”
Chris Smith, Product Engineer, Agriculture, Construction and Industrial, said, “Across all field tests, we have no reports of carcass delamination, guide separation or structural failure, even beyond the above-average expected hours in multiple cases. Testing was also conducted at blue-chip OEM manufacturers where Titan Rubber Tracks exceeded testing requirements on internal durability and high-stress conditions testing.”
Ralson Hits Million-Unit Milestone For Truck and Bus Radials
- By TT News
- May 14, 2026
Ralson has reached a production volume of one million units for its truck and bus radial tyres. This accomplishment arrives only three years after the brand’s entry into the American market and roughly five years following construction work on its dedicated TBR facility, which began during the most severe period of the pandemic.
Demand from commercial fleets operating in over 70nations has fuelled the brand’s rise. Users have consistently rated the TBR product line as delivering high-end performance at a cost-effective price. To support this customer base, Ralson currently maintains two American warehouses in Savannah and Newark, enabling replenishment within two to three days for dealers and fleets across the country.
The tyre lineup meets United States fleet engineering standards and comes with a competitive seven-year, three-retread warranty. Products cover long-haul, regional and vocational uses. Following the one millionth tyre, Ralson plans a large capital investment to more than double its TBR output. The expansion will increase warehousing, partner programmes and dealer support across North America.
Brian Sheehey, President, Ralson Tire North America, said, “The first million was about conviction – in the product, the process and the people who built it. We started this plant when the world was standing still. We earned every mile since. The next million will be about acceleration: deeper dealer partnerships, broader SKU coverage and continuing to give fleets a reason to choose us on every spec sheet.”
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