What may change and what may not

It is impossible to predict in advance which changes will stick, and how much and to what extent our lives will change, but it is safe to say that the changes that will persist are those that make our lives safer, healthier, and more efficient.

Mask wearing may be the most visible change that persists, and not just cheap surgical masks or bandanas. In many big, design-conscious cities the mask is already becoming more a fashion statement, a new feature of the personal decoration of city life that permeates these places. Masks may become walking billboards for commercial ads or political statements. Masks, visors and facial protection will be integrated into the uniforms of public workers, delivery people, police, firefighters, and security guards.

All public places – schools, theaters, shopping malls offices and mass transit will be reconfigured for physical distancing. Restaurants, cafes and gymnasiums, those that survive the pandemic, will have fewer patrons, as their tables and equipment will have been designed for physical distancing. Attendees of at large venues, such as sports venues, may continue to be subjected to have their temperatures checked.

The way we worked by going to the “office” has changed and many will continue working from home. This means reduced need for large office buildings. Still, growing urbanisation will continue. In the past, urbanisation has overcome the devastating Black Plagues, cholera and even the recent Spanish Flu which killed as many as 50 million people worldwide between 1918 and 1920. Each and every time, the economic power of cities — their ability to foster innovation and productivity by pulling together the talent of workers — has been more than enough to offset the destructive power of infectious disease. However, the current digital era may achieve similar outcomes without people clustered together in an urban setting.

On an individual consumer level, more shopping will move to online transactions with courier services delivering goods – so, brick-and-mortar shopping venues will see reduced business.

The pandemic has had a swift and severe impact on the globally integrated automotive industry and has placed intense pressure on an industry already coping with a downshift in global demand as well as the cost of shifting towards electrification. So, look for a changed industry with increased merger & acquisition activity.  

So, change is here to stay, and businesses need to pay special attention to signals being sent by consumers’ changing behavior. 

Anyway, when the pandemic and all its related crises finally ebb and we are on the road to recovery in a few months or a couple of years from now, we will have the opportunity to look back and see what has changed!

Comments (0)

ADD COMMENT

Link Copied!

Italian bicycle tyre manufacturer Vittoria has extended its partnership with the Union Européenne de Cyclisme (UEC) for another five years, carrying the collaboration through 31 December 2030. The renewed agreement confirms Vittoria as the UEC Official Supplier, building on a relationship that has deepened through a shared dedication to European cycling development, from backing athletes and National Federations to elevating the sport at its highest competitive levels.

The multi-discipline partnership spans Road, Gravel, Mountain Bike, Cyclo-cross, Track and BMX Racing, mirroring modern cycling’s diversity. It connects Vittoria with riders pursuing European titles across various categories and generations while both organisations pursue a common vision of cycling as a unifying force that brings together people, countries and generations.

Beyond competition, the two organisations are committed to developing cycling, promoting sporting excellence and inclusivity and growing the sport across disciplines and throughout Europe. The UEC works closely with Europe’s National Cycling Federations to strengthen continental cooperation, while Vittoria supports athletes and the cycling community from grassroots through the elite level.

Under the renewed agreement, Vittoria Servizio Corse, the company’s neutral technical assistance service, will continue supporting athletes at the UEC Road European Championships. Experienced technicians and dedicated race-support vehicles will assist riders in Road Races, Individual Time Trials and Team Time Trials (Mixed Relay) across Elite, Under 23 and Junior categories, regardless of team or equipment, helping them rejoin the race swiftly after technical issues – reflecting the partnership’s core principle of standing close to athletes with concrete support.

Stijn Vriends, Chairman & CEO, Vittoria, said, “We are extremely proud to extend our partnership with the Union Européenne de Cyclisme for another five years. Our relationship has grown stronger over time because it goes beyond visibility at major events: it is built on a shared commitment to the development of cycling and to supporting the people who make this sport possible. Being alongside UEC across all these disciplines, and providing direct support to athletes, gives us the opportunity to make a concrete contribution to the sport and its future.”

Enrico Della Casa, President, Union Européenne de Cyclisme, said, “Vittoria represents excellence in the international cycling landscape, and we are delighted to renew a partnership that has grown stronger over the years. Having such a prestigious and widely recognised brand alongside the Union Européenne de Cyclisme brings tangible added value to our activities, across all disciplines and throughout our events. Vittoria is also a valuable partner in the solidarity initiatives promoted by the UEC in support of National Federations, making a concrete contribution to projects that go beyond the purely sporting dimension and fully reflect the values of cooperation and mutual support on which European cycling is built. This renewal therefore confirms a shared vision based on quality, innovation and a common commitment to supporting the growth of our sport at every level. I would like to sincerely thank Vittoria CEO Stijn Vriends and his entire team for the continued trust they place in the UEC and for their ongoing support of European cycling. We are proud to continue this journey together.”

Comments (0)

ADD COMMENT

Link Copied!

Pirelli has signed a Memorandum of Understanding with the General Headquarters of the Arma dei Carabinieri to trial its Cyber Tyre technology on selected vehicles from the Rome Radiomobile Unit. The collaboration aims to monitor the capital's road infrastructure, identify potential risks and improve road safety.

The trial begins with the Pirelli system installed on five Alfa Romeo Tonale vehicles used for territorial control and emergency response. Sensors embedded in the tyres, proprietary algorithms and computer vision and artificial intelligence tools will gather and analyse road network data, enabling prompt identification of hazards.

Tyre-derived data will be combined with information from on-board cameras and processed using artificial intelligence algorithms developed by technology partner Univrses. The integrated approach will detect road surface or signage anomalies, helping build a continuously updated map of road conditions. The system operates automatically, requiring no action from operators. Cyber Tyre has previously been deployed with Movyon, part of the Autostrade per l'Italia group, and with the Region of Apulia.

At the signing, Arma dei Carabinieri Commander General Lt. Gen. Salvatore Luongo emphasised the organisation's commitment to innovation, calling the agreement a technological step consistent with its vision of cultural renewal. Pirelli's Cyber Tyre transforms the tyre into an intelligent device. An internal sensor collects information, processed by Pirelli software and transmitted in real time. It supports ABS, ESP and traction control while enabling road network health maps for maintenance planning.

Marco Tronchetti Provera, Executive Chairman of Pirelli, said, "We are very pleased with this collaboration with the Arma dei Carabinieri. The Cyber Tyre system is capable of operating seamlessly even on tyres subjected to continuous strain and heavy stress, such as those used by the Radiomobile Unit's vehicles. This partnership, alongside those already established with public entities and automakers, demonstrates the robustness of our technology and its strategic importance in the development of connected and intelligent mobility.”

Comments (0)

ADD COMMENT

Link Copied!

ZC Rubber showcased an extensive range of mining tyre solutions at the recently concluded Mining Indonesia 2026, highlighting key sizes such as 27.00R49, 24.00R35, 29.5R25 and 12.00R24 across its brand portfolio. The display featured over 10 specialised products designed for rigid dump trucks, articulated dump trucks, wide-body mining dump trucks and haulage trucks used in surface mines, underground operations and transportation.

The company’s decades of mining sector experience, product quality reputation and deep understanding of diverse equipment and harsh operating conditions drew significant attention from industry professionals throughout the exhibition. A standout exhibit was a field-proven 29.5R25 TUL400 tyre, its tread nearly worn smooth after extensive service on an articulated dump truck at an Indonesian nickel mine. It had accumulated over 3,000 operating hours without any quality-related issues, with the mine operator reporting field performance comparable to leading international brands.

The booth also presented 14.00R25, 16.00R25 and 23.5-25 TBR and loader tyres produced by MTI, ZC Rubber’s Indonesian subsidiary. This growing range of locally manufactured products underscores the company’s ongoing localization efforts and its capacity to serve regional markets more efficiently.

As ZC Rubber continues expanding global production capabilities, it will further reinforce its speciality tyre portfolio and uphold rigorous quality standards to better serve customers worldwide. Through sustained innovation and international collaboration, the company remains dedicated to providing reliable, one-stop specialty tyre solutions for demanding applications.

Comments (0)

ADD COMMENT

Link Copied!

Giti Tire deepened its engagement with football supporters across Southeast Asia by serving as an Official Supporter of the ASEAN Hyundai Cup 2026. The company brought its brand directly to fans through match-day activations staged in Vietnam, Thailand, Singapore and Malaysia, using the tournament as a platform to move beyond conventional sponsorship visibility.

Under the banner ‘Engineered for Every Journey’, Giti created stadium experiences that invited supporters to actively participate in the campaign. These included branded touchpoints, interactive fan activities and the Giti Match Day Photo Contest, all designed to channel the energy of Southeast Asian football into the brand’s promise. The strategy emphasised participation, user-generated content and shareable moments rather than passive logo exposure.

The tournament itself demonstrated the scale of regional football passion. Across 28 matches, including two play-offs, stadium attendance totalled 365,949. Digital reach proved equally significant, with ASEAN United FC’s social channels generating roughly 914.3 million video views, supported by country-specific content for Vietnam, Indonesia, Thailand and Malaysia. More than 11 million live views were recorded on ASEAN United FC’s YouTube and Facebook channels for audiences outside ASEAN, China and Korea. The final in Vietnam, where the host nation lifted the trophy, drew 37.6 million viewers on VTV6, including 32.7 million live.

For Giti, the combination of stadium attendance, digital engagement and broadcast reach offered multiple avenues to connect with football audiences. The campaign also linked football’s demands for confidence and performance under pressure with the reliability drivers expect from tires engineered for varied journeys and conditions. By pairing a major regional platform with locally relevant activations, Giti communicated its positioning in an environment already charged with passion and engagement.

Comments (0)

ADD COMMENT

Link Copied!