The Dutchman started off his career in racing quite early. At 17yrs of age, he became the youngest driver in a Formula 1 World Championship race at the 2015 Australian Grand Prix. Only an year later, he won the 2016 Spanish Grand Prix. This victory made him the youngest driver ever to win a Formula One Grand Prix.

Max Verstappen’s energy on the track is explosive and has catapulted him to becoming Red Bulls lead driver. Being the son of former F1 driver Jos Verstappen, Max is a natural at the wheel and keeps pushing the car to limits of its performance. More noticeably though, he’s been known to push race tyres to the edge and extract tremendous amounts of grip from them in almost all-weather conditions.

The 2021 season has been action packed with Verstappen and Hamilton battling it out for podium space. The rivalry between the two not only makes for an interesting race, but seems to be fuelling the young Dutchman’s dream of becoming the next world champion.

Formula 1 Grand Prix de Monaco is known to be a tough course to race on. It tests the harmony between man and machine with its precision layout. This year’s season saw Verstappen pull into the lead with Sainz in second, and Norris in third. Three former Monaco Grand Prix winners, Kimi Räikkönen, Daniel Ricciardo, and Fernando Alonso, all finished one lap down on race winner Verstappen and finished in 11th, 12th and 13th places respectively.

Verstappen’s victory at the Monaco Grand Prix is just the spark Red Bull Racing needed against its main rival Mercedes and its Lewis Hamilton. A win at Monaco speaks volumes for the kind of precision driving Verstappen’s capable of.

After the race was over, Max was overjoyed and had this to say. “I’m super happy to win the Monaco Grand Prix. It’s such a tricky track and you need a smooth weekend so I’m very pleased with what we have achieved as a Team and of course with Honda. I just had to focus on my own race and make sure I had a clean start. Of course, it all looked under control but to keep your focus for so many laps is the hardest part because it’s easy to relax when you’re in the lead and make a mistake, so you have to keep reminding yourself to leave your thoughts on the road and stay focused. I think pace wise, we were always in control because every time someone tried to push me in terms of lap time, we were able to respond and increase the gap. I’ve never been on the podium here and then the first time it’s a win, so it’s a bit of redemption for the other races I’ve had here. Looking ahead to Baku, Mercedes I think are still the ones to beat, they are very quick on the normal tracks. We are leading the championship and I hope of course to be there at the end of the season because that’s the most important thing so we cannot get carried away. But for now, a massive thank you to everyone in the factory and here at the track, we won the Monaco Grand Prix so let’s enjoy it.”

His team mate Sergio Perez, who finished fourth in the race, had a tough battle with Norris to secure the third place on the podium. The Red Bull racing duo are proving to be tough combination for other drivers. Christian Horner, Team Principal of Red Bull Racing was quoted, “It’s a phenomenal day for the Team. Max was disappointed yesterday that we didn’t get to see him deliver a pole position lap but he dealt with the frustration well and when the opportunity presented itself today he seized it with both hands, driving faultlessly from start to finish to deliver our fifth Monaco victory. Checo also drove an incredibly strong race, the strategy worked well and he had brilliant pace in clean air enabling him to finish fourth. It’s Honda’s first win here since Senna in 1992, the first time they’ve led the championship since 1991 and we have to credit them for their hard work in helping us get to this point. They’ve done a great job and to have three Honda cars in the top six is a fantastic result. As a Team we have great strength in depth and finishing first or second in the first five races of the season is a phenomenal example of teamwork and our ability to fight. There is a long way to go in this championship but we should always enjoy the wins. Commiserations to Charles and Ferrari, it was a tough day for them but great to see them back up there in the mix. The championship is very tight at the top and today was an important step for us.” (TT)

As part of a strategic effort to increase its presence in the region's premium original equipment (OE) market, Kumho Tire has confirmed its plans to establish its first tyre production facility in Europe by 2027.

The company has shortlisted Poland, Serbia and Portugal as possible locations for the plant, which is projected to need an investment of more than KRW1 trillion (USD 705 million). The decision is closely linked to Kumho’s ambition to strengthen its partnerships with European automakers and was revealed by Kumho Tire CEO during the South Korean premiere of Kumho's new Ecsta Sport tyre line.

Kumho has recently secured OE supply contracts with major brands such as Mercedes-Benz, BMW and Volkswagen Group. At the moment, Kumho runs eight tyre production plants in China, Vietnam, South Korea and the US. Its capacity to compete in the premium OE market, however, has come to be perceived as being constrained by the absence of a European production base. Through the benefits of local production, the new facility will improve response to European client requests, save freight costs and shorten delivery times, all of which will strengthen the company's partnerships.

Sentury Tire USA has opened pre-enrolment for its two associate dealer programmes (ADPs), the Delinte HYPERDRIVE Associate Dealer Program and the Landsail Elyte Associate Dealer Program, underscoring the company’s commitment to rewarding dedication and partnership to the Landsail and Delinte brands.

The ADPs, which are customised for each brand and intended to encourage dealers, will formally start on 1 June 2025. Both programmes give dealers access to special benefits, incentives and strong tools to help them expand their businesses. This involves dependable customer service, effective marketing and worthwhile financial incentives to promote dealers' success at every stage.

Beginning in Q3, dealers may earn up to USD three per tyre through the Delinte HYPERDRIVE Associate Dealer Program. Dealers can receive retroactive benefits for purchases completed in Q2 if they register before 1 June. The awards are available for all Delinte PTR, LTR and the new DV3 LMD AS last-mile delivery tyres. For all Landsail PTR and LTR tyres, independent dealers that sign up for the Landsail Elyte Associate Dealer Program can also earn up to USD three per tyre. For customers who sign up by June 1, the new LMD 100 AS last-mile delivery is also eligible for the benefits and will get the same early bird incentive for Q2 2025.

No initial order is necessary. Dealers only need to register to begin making money. According to the monthly programme rewards structure, 48 tyre purchases each month are eligible for a reward of USD one per tyre, 120 tyres are eligible for a reward of USD two per tyre and 240 or more tyres are eligible for a reward of USD three per tyre.

ENSO, a London-based tyre manufacturer engaged in the production of sustainable tyres specially designed for electric vehicles (EVs), has launched its new ENSO Premium range of EV-specific ultra-high-performance (UHP) tyres aimed at drivers of high-performance EVs such as the Tesla Model 3 and Model Y.

Specifically designed for electric passenger vehicles, the ENSO Premium range comes with A/A EU-label ratings for both energy efficiency and wet grip. The tyres are designed to provide safety, increased range and a reduced total cost of ownership. Conventional tyre designs frequently fall short of the special performance needs of electric vehicles, which include greater vehicle weight, regenerative braking and higher torque loads. By lowering tyre wear and rolling resistance, ENSO Premium takes care of these issues.

The company is an authorised provider of replacement tyres for LEVC's electric taxis and has partnered with Uber to install its tyres in high-mileage metropolitan areas. The company now plans to grow throughout Europe and North America, and with ENSO Premium, it is now offering its services to individual EV owners throughout the United Kingdom. According to ENSO, the range offers advantages including longer tyre life and fewer replacements, lower energy usage, fewer charging stops and lower CO₂ emissions and tyre particle pollution.

Gunnlaugur Erlendsson, CEO and Co-Founder, ENSO, said, “We’re plugging a long-standing gap in the tyre market by offering EV drivers a purpose-built, affordable, premium EV tyre alternative that matches the innovation of their EV.”

Kraton Corporation, a leading global sustainable producer of specialty polymers and high-value bio-based products derived from pine wood pulping co-products, has announced a general price hike in North America for its SBS, SIS and HSBC product lines with effect from 1 May 2025.

Following a careful analysis of the effects of recently implemented tariffs, related cost increases and a conclusion that the company cannot independently absorb these repercussions, Kraton is adopting these pricing hikes, according to a company statement. The company further said that it will keep an eye on the scene and reassess these measures promptly in the event that conditions and US import tariffs alter.