Michelin has maintained its position as the world’s most valuable tyre brand for the seventh consecutive year, according to new data from Brand Finance, the world’s leading brand valuation consultancy. The French brand’s value remained stable at $7.9 billion year-on-year despite facing challenges, including declining road transportation sales and reduced replacement market sales.

 Michelin also retained its title as the world’s strongest tyre brand, achieving a Brand Strength Index (BSI) score of 85.6 out of 100. While there was a 2.5-point decline in BSI, primarily due to lower-than-expected revenue forecasts, Brand Finance research indicates that Michelin excels in brand familiarity and customer recommendation. Additionally, Michelin commands the highest price acceptance in its home market.

 Bridgestone and Continental secured the second and third positions in the ranking, respectively, with 8 percent and 13 percent brand value increases. Bridgestone’s brand value rose to $7.6 billion, narrowing the gap to Michelin’s to just $254 million. Like all major tyre manufacturers, Bridgestone faced challenges due to increasing raw material prices and inflation. However, the company’s robust measures, including flexible supply management, contributed to a five percent year-on-year revenue increase.

With a brand value of $4.7 billion, Continental improved its BSI score by 3.2 points to 79.1 out of 100, driven by stronger scores in familiarity, consideration, and reputation.

Alex Haigh, Managing Director of Brand Finance Asia, said, “In a landscape where global tyre giants face challenges, the success of Chinese brands shines brightly. Their remarkable growth amid adversity underscores the resilience and dynamism of the Chinese tyre industry. With innovative approaches and a focus on sustainability, Giti emerges as the fastest-growing brand, buoyed by robust performance in China. Meanwhile, Linglong Tire, Sentury Tire, and Sailun are expanding their global footprint, leveraging cost-effectiveness to secure significant market share. As inflation grips traditional markets, the ascent of these Chinese brands heralds a new era of competition and opportunity in the global tyre market.”

 Giti emerged as the fastest-growing tyre brand this year, with a staggering 19 percent increase in brand value to $924 million, ranking ninth overall. This significant growth is supported by solid revenue growth forecasts, particularly in the Chinese market. Giti also saw a 6.3-point increase in its BSI score.

 Brand Finance’s research revealed Giti’s particularly strong performance in China, its largest market. Giti received a very high recommendation score in China, reflecting high customer satisfaction. Additionally, the brand achieved significant market recognition and acceptance, as evidenced by exceptionally high familiarity and consideration scores.

 Other Chinese tyre brands also witnessed notable brand value growth, including Sailun (up 10 percent to $ 801 million), Linglong Tire (up 11 percent to $ 799 million), and Sentury Tire (up 17 percent to $ 377 million). This growth is attributed to substantial overseas demand and a prosperous year for the Chinese tyre industry in 2023, marked by expanding overseas operations, high domestic demand, and favourable conditions for industry development. Notably, exports to South America increased by 33 percent.

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Ozzy Tyres has launched a new MONSTA all-terrain tyre, engineered to align with the actual driving patterns of modern Australians. As the nation's utility vehicle market expands, with models like the Ford Ranger dominating sales, a clear trend has emerged: most 4x4 owners primarily use their vehicles on sealed roads for daily commuting and family transport, venturing off-road only occasionally. Founder and Director Hussein Chahine identified this shift, noting a significant market gap for a tyre that delivers the rugged, aggressive aesthetic and off-road assurance drivers desire, but without the traditional compromises.

Conventional all-terrain tyres, optimised for extreme off-road conditions with large tread blocks, often generate excessive road noise, vibration and a harsh, stiff ride on pavement. Ozzy Tyres addressed this by rethinking the design from the ground up. After six months of dedicated research and development, the new MONSTA tyre features a pattern with narrower gaps and smooth, curved tread lines. This design maintains crucial off-road traction and durability while ensuring a quiet and stable on-road performance. Furthermore, engineered sidewalls provide greater compliance than typical all-terrain tyres, enhancing ride comfort and reducing strain on vehicle suspension.

This product underscores MONSTA’s unique position as the only Australian-owned tyre brand in the market, a status that enables a direct, customer-led approach to manufacturing. The company’s vertically integrated model allows it to respond swiftly to local driving trends and feedback, rather than relying on imported products designed for different conditions. Manufacturing has now commenced, beginning with 10 sizes and plans for more as demand grows. The brand’s organic international expansion into markets like Japan and New Zealand continues, but the new MONSTA tyre is distinctly born from an understanding of Australian habits.

Ultimately, the tyre is built for the reality of Australian lifestyles. It provides the confident, aggressive look and sidewall strength that 4x4 drivers want, coupled with the daily comfort of a smooth and quiet ride. Chahine emphasises that by designing and developing their own products, Ozzy Tyres maintains full control over quality and performance, ensuring the tyre resonates with drivers who no longer need to sacrifice on-road comfort for off-road capability.

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Yokohama Tire Corporation, a subsidiary of The Yokohama Rubber Co., Ltd., has become a supporting sponsor for the new American Off-Road Racing Championship (AORC), which launches in 2026 as North America’s top desert racing series. The company will also equip competitors with its GEOLANDAR brand tyres for SUVs and pickup trucks.

The championship is a collaboration between Unlimited Off-Road Racing and the Best in the Desert Racing Association, consolidating several premier events, including the historic Best in the Desert series and the Mint 400. This five-race points championship will traverse demanding US desert courses, commencing with the Parker 400 in Arizona. As a sponsor, Yokohama Tire Corporation will deliver marketing and motorsport support throughout the series.

The provided tyres will include racing specifications derived from the GEOLANDAR M/T G003 mud-terrain model and overseas-market GEOLANDAR SD off-road racing tyres. Building on the proven track record of GEOLANDAR tyres in events now forming the AORC, TEAM YOKOHAMA is focused on securing series championships.

AORC Schedule

14–18 January: Parker 400 (Arizona)
4–8 March: Mint 400 (Nevada)
22–26 April: Silver State 300 (Nevada)
23–26 July: Vegas to Reno Legends Rally (Nevada) *Not included in AORC series points
13–16 August: Vegas To Reno (Nevada)
15–19 October: Laughlin Desert Classic (Nevada)

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Emerging as a direct answer to the mining industry's most persistent durability challenge, Triangle Tyre has comprehensively launched its groundbreaking giant OTR tyre bonding protection solution: EnsureX Efficient Technology. This innovation is specifically engineered for the world's most punishing environments, such as the Deo Nai coal mine in Vietnam's Quang Ninh province. There, extreme heat, prolonged humidity and rugged lignite terrain traditionally cause severe tyre ageing and delamination, leading to high failure rates and operational risk.

The core of EnsureX is a material science breakthrough that solves the critical problem of adhesion failure between rubber polymers and steel cords under heavy load and complex conditions. It centres on an ultra-high-performance cobalt-free bonding system paired with a gradient adhesion-layer distribution. This combination delivers transformative performance through three key pillars: exceptional fatigue resistance to handle constant deformation, enhanced ageing resistance that boosts adhesion strength by over 40 percent and long-lasting corrosion protection suited for harsh climates.

Already proven in rigorous field testing, the technology has been applied to 49-inch and 57-inch tyre series with remarkable results. It acts as a resilient mechanical anchor within the tyre's structure, deeply securing each steel cord to create a far more integrated and robust assembly. This engineering advancement reduces delamination failures by more than 95 percent and extends overall tyre service life by over 15 percent, directly addressing the costly cycle of premature scrapping.

The successful deployment of EnsureX Efficient Technology marks a significant leap forward in OTR tyre capability. By providing a stronger, more durable and stable solution, it not only elevates safety and efficiency for mining operations but also solidifies a new standard of performance through independent innovation in high-end tyre manufacturing.

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Apollo Tyres is preparing to introduce the Vredestein Quatrac Pro 2, a next-generation ultra-high-performance all-season tyre slated for release in the summer of 2026. This product is engineered with a completely new architecture, innovative materials and an advanced directional tread to achieve leading performance standards. It is specifically designed for compatibility with contemporary electric and hybrid vehicles, offering low rolling resistance and minimal noise alongside a reinforced structure to accommodate their greater weight without compromising dynamic response.

This breakthrough tyre is conceived as a versatile, performance-focused option suitable for a broad range of vehicles, including sports cars, high-performance saloons and SUVs, and will be available in a wide selection of sizes. The launch continues the Vredestein brand's longstanding leadership in the all-season category, a segment it has helped define since the 1990s and where it currently offers the most comprehensive product range.

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