Each time you go to a tyre shop or a gas station to top up the tyre pressure in your vehicle’s tyres, what the attendant fills into the tyre is normal compressed air. But what exactly does compressed air contain? Compressed air is made up of 78% nitrogen, about 20-21% oxygen, and the balance one percent consists of CO2, and tiny concentrations of gases such as neon, argon and water vapour.

 When you specifically fill nitrogen gas into the vehicle's tyres, then you should have 100% dry nitrogen in your tyre. Dry nitrogen denotes that no        moisture content or any other gases are present in the tyre.

 Jay Chakraborty, who recently bought a second hand car, says, “After I bought my car, I changed the tyres and I’ve heard so many people talk about  how good nitrogen has been for them that I decided to get my new tyres filled with nitrogen air. The car feels a lot better on bumpy roads, and I don’t  have to worry about checking tyre pressure every week.”

Benefits of nitrogen Vs compressed air

Nitrogen as a gas is made up of big molecules, whereas oxygen molecules are much smaller in size compared to nitrogen molecules. When compressed air is put into a vehicle’s tyres, the moisture in the tyre seeps through the rubber over time and evaporates quicker as its molecules are smaller in size. But as nitrogen molecules are bigger in size, they do not permeate the tyres rubber so easily and hence will stay in the tyre for a longer duration. This means that your vehicle’s tyres will lose less pressure over time compared to regular compressed air filled tyres.

For example: An inactive vehicle, whose tyres are filled with normal compressed air will lose tyre pressure every week. But a 100% nitrogen-filled tyre will lose tyre pressure a lot slower and won’t need to be topped up as frequently. 

Titus Remedios, “I filled nitrogen in the new tyres that  I purchased for my Maruti Ecco in June 2019. That time the tyre pressure filled with nitrogen was 35Psi. I use the car once a week and after the lockdown, the car hadn’t been used in months. I recently went back in October 2020 to the place where I had filled the nitrogen in the car tyres and the tyre pressure after 14 months had only dropped to 22Psi. .

Another point to note, nitrogen filled tyres get a green or blue colour valve cap. This is a universal symbol that your vehicle's tyres are filled with nitrogen and not compressed air.

Is Nitrogen right for you?

Over-inflation and under inflation of tyres make a major difference on the race track. But on your normal city road does it make a huge difference? Under-inflated tyres normally lead to less mileage, uneven wear on the tyre treads and more tyre wear and tear overall. Over inflated tyres run the risk of burning out the contact patch on the tyre too quickly, while adding more bounce vs grip to a vehicle's stability. In hot climate conditions, your vehicle's tyre pressure can jump up tremendously. Highway running speeds coupled with a harsh sun beating down, can lead to a  tear in the tyre or in extreme conditions, a tyre bursting. This is where nitrogen-filled tyres shine the most. Due to their molecular build, nitrogen molecules stay at a constant temperature in a tyre. So even if the temperature outside decreases or increases, the nirotgen in the tyre will remain the same. That is why race cars and racing motorcycles only use 100% nitrogen in their tyres all the time.

Now we are all not professional racers, but we do commute on a daily basis and even go for the occasional weekend drive out of the city for some sightseeing and relaxation. Will filling nitrogen in your vehicle's tyre help you? There are many who swear by nitrogen-filled tyres and an equal amount who feel that regular compressed air works just fine.

Personal tyre maintenance

If you are someone who keeps a check on the vehicles tyre pressure weekly and tops up the air when needed, you won’t need nitrogen filled into your vehicles tyre. However, if you are someone who tops air pressure once a month or once in two months, then filling nitrogen in your vehicle's tyres will help you reap the benefits of it. If you constantly make long highway trips and most of your time is spent behind the wheel, then filling nitrogen in your vehicle's tyres will be a boon.

Yash Ramrakhyani from Palghar runs a big tyre shop which sells Apollo, Bridgestone, Continental, Michelin and Yokohama tyres for every vehicle from a scooter to a heavy duty tempo. He says, “I get an average of 300 customers a year who want nitrogen filled in their vehicle’s tyres. There was a big local demand in the area for nitrogen-filled tyres, hence my father and me invested in the nitrogen unit. Tyres don't get hot, and nitrogen level doesn't go down so fast is what I have heard from customers as feedback, but the fact that people think nitrogen levels in the tyre doesn't go down is false. Even nitrogen-filled tyres have to be checked for tyre pressure once a month.

Nitrogen myths busted

Myth 1: Your vehicle's mileage will increase.

Truth: Your vehicle’s mileage depends on a lot of factors, tyres being just one small part of that equation. Having nitrogen filled tyres only gives you the benefit of having a most constant tyre pressure. However compressed air and nitrogen filled tyres both will loose pressure after a certain amount of time.

Myth 2: Your vehicle's comfort will be better, it will be soft on bumps.

Truth: Compressed air or nitrogen filled tyres will react the same way when on bumpy roads. It is the rubber compound and the type of tyres that you have that will make a difference in the ride or drive quality. As long as you maintain the right air pressure in your vehicle's tyres, you’ll be good.

Myth 3: You won’t have to fill up the tyre pressure as frequently.

Truth: Well this is true. Nitrogen-filled tyres will retain the pressure in your vehicle's tyre for a longer time duration compared to tyres filled with compressed air. However, even nitrogen-filled tyres loose pressure over time and you have to get the pressure checked and topped up from time to time.

Myth 4: Your vehicle's tyre will last longer

Truth: The tyre on your vehicle rely on you to make sure you maintain the recommended air pressure inorder for it to do its job properly. Under inflated and over inflated tyres will wear out faster when compared to tyres that have been properly maintained.

Myth 5: The rims on your vehicle won't rust

Truth: There is some amount of truth in this. As nitrogen-filled tyres contain less or no water vapour, the moisture content in the tyre is less. Less moisture equals to less rust on the inside of the wheel. But that doesn’t stop the rest of the wheel from rusting due to everyday washing and climate conditions.

Myth 6: There are few tyre shops / fuel pumps that offer nitrogen.

Truth: Compressed air is mostly nitrogen gas. So even if you have nitrogen-filled tyres, but you’re running low on tyre pressure and there’s no nitrogen filling station around, you can still fill normal compressed air. It will not have any major impact on your vehicle's tyres. Maintaining the right tyre pressure is key.

The catch

The nitrogen that you get filled in your vehicle's tyres is not a 100% or even 99% pure nitrogen. A brand new or even an old tyre once deflated has some amount of air inside it. It is the atmospheric air that's already there all around us. So unless you drain all the air in the tyre out and refill it nitrogen and drain the tyre again 2-3 times, you’ll still be running your vehicle's tyres with 90% nitrogen and not 100% nitrogen. But even then you’re not guaranteed that your vehicle's tyres will be filled with 100% pure nitrogen. There is no way to measure how much nitrogen is there in your vehicle’s tyre. Nitrogen will cost you, whereas compressed air is free at most petrol pumps or Rs.1-2 at a tyre shop. Nitrogen costs on the other hand vary from place to place and the kind of machine they have. The machines that are at the tyre shops or petrol pumps that offer nitrogen, do not deliver pure 100% nitrogen! Some machines will have a percentage rating of how much nitrogen it provides to the tyre and some have no percentage levels at all. Filling nitrogen in your vehicle's tyres can cost you anywhere from Rs.150 for four tyres to Rs.50 per tyre and can go all the way up to Rs.1,500 for a set of four tyres.

Conclusion

Have you ever noticed that vehicle manufactureres never recommend nitrogen in their manuals or at their service centers. The reason behind this is your vehicle's tyres are manufactured to run on normal compressed air. As long as you maintain the right tyre pressure in your vehicle’s tyre, you’ll be fine.

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Apollo Tyres Ltd has recorded a significant improvement in brand strength within its domestic Indian market, according to a fresh independent assessment from Brand Finance. The analysis, which focuses on the world’s strongest and most valuable tyre brands, places Apollo Tyres as the fastest climber in the latest rankings.

The evaluation follows ISO 20671 standards and examines factors such as marketing investment, stakeholder equity and business performance using proprietary market research and public data. Brands are assessed primarily in their leading markets, with region-specific scores shaping the overall findings. Apollo Tyres’ progress has been fuelled by globally activated sports sponsorships, product innovation, customer engagement, new distribution networks and strategic marketing.

In the 2026 Brand Strength Index for global tyre brands, Apollo Tyres jumped from 13th place last year to 6th. Its Brand Strength Index score rose to 80.59 out of 100, up from 66.63 in the prior year. Consumer familiarity with the brand increased by 15.8 percent and brand understanding grew by 26.4 percent.

Key developments over the past year have driven this positive awareness, especially in India. In September 2025, Apollo Tyres became the lead sponsor of the Indian Cricket Team, securing title sponsorship rights for all home international matches involving both men’s and women’s teams, as well as domestic BCCI tournaments. The Apollo Tyres logo now appears prominently on the front and leading arm of the official Team India jersey.

Udyan Ghai, Group Head, Marketing, Apollo Tyres Ltd, said, “The new Brand Strength rankings provide important independent validation of our global marketing efforts. Whether through new products, enhanced services or improved accessibility, our focus remains on delivering value to customers while further strengthening the Apollo Tyres brand in markets around the world.”

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Bridgestone, alongside Kwik Fit, has announced a new two-year sponsorship deal with Camper Calling Festival covering 2026 and 2027. The partnership, which kicks off over the August Bank Holiday weekend, positions the tyre manufacturer as the Official Tyre Partner and the sponsor of the Lakeside Stage at the Warwickshire event.

Held at Ragley Hall from 28 to 30 August, the festival draws around 25,000 annual attendees, including campers, music fans and families. This collaboration provides a direct channel for Bridgestone and Kwik Fit to connect with that adventure-seeking audience in a relaxed, outdoor environment.

The timing aligns with the UK summer introduction of Bridgestone’s new Duravis Camper Van tyre. Engineered for the growing campervan segment, the premium tyre emphasises durability, safety and driving confidence. The festival setting offers an authentic lifestyle backdrop to showcase the product and strengthen Bridgestone’s reputation among British campervan users.

Drew Chapman, Consumer Sales Director, Bridgestone UK, said, “We’re delighted to announce that Bridgestone, in partnership with Kwik Fit, is joining the Camper Calling family as sponsor of the festival and the Lakeside Stage. The Lakeside Stage is one of the standout parts of Camper Calling, giving festivalgoers the chance to enjoy great live music in a brilliant setting. With our support, it’s set to be a real highlight of the weekend. This partnership reflects our shared ambition to help people enjoy every journey with confidence, focusing on what really matters to drivers – safety, reliability and peace of mind. It also gives us a strong platform to support the launch of the first ever Bridgestone Duravis Camper Van tyre.”

Andy Lane, Director of Marketing, Kwik Fit, said, “Camper Calling is a strong fit for Kwik Fit, giving us the chance to connect with campers, families and festivalgoers during one of the busiest travel weekends of the summer. Our partnership with Bridgestone brings together two trusted brands with a shared focus on helping drivers stay safe, prepared and ready for every journey. It also gives us a strong opportunity to show how Kwik Fit supports customers with practical, dependable service when it matters most. We’re looking forward to bringing the partnership to life at Ragley Hall and showing how Kwik Fit can help keep people moving with confidence, whether they’re setting off for the festival or heading home again afterwards.”

David Arthur, Managing Director of Camper Calling, said, “We’re delighted to welcome Bridgestone and Kwik Fit as official partners of Camper Calling. Both brands are synonymous with quality, reliability and helping people enjoy the journey, which makes them a natural fit for our festival campers.”

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TyreSafe has issued a fresh warning to families during Child Safety Week, emphasising that protecting children on the road requires attention beyond just child car seats. The road safety charity urges parents and carers to consider the entire vehicle’s condition before every journey, particularly the tyres, which are critical for braking, grip and overall control.

The organisation stresses that while correctly fitted child restraints offer vital protection during a collision, vehicle safety begins before a crash ever occurs. Worn, damaged or underinflated tyres can significantly increase stopping distances and compromise a vehicle’s ability to respond in an emergency, undermining the protection that child seats are designed to provide.

This guidance aligns with the government’s new Road Safety Strategy, which aims to reduce road deaths and serious injuries by 65 percent overall and by 70 percent for children under 16 by 2035. TyreSafe notes that achieving these targets depends on a Safe System approach, where multiple layers of safety work together. Recent data from Good Egg Safety CIC community checks reinforces this point, revealing that approximately two thirds of inspected child restraints are incorrectly fitted or unsuitable due to issues such as slack seat belts, loose bases, misrouted belts or improperly adjusted support legs and carry handles.

To help families act, TyreSafe promotes its simple ACT checklist. Air pressure should be checked regularly against the vehicle manufacturer’s recommended levels. Condition must be inspected for cuts, bulges, cracks or embedded objects. Tread depth must meet the legal minimum of 1.6 mm with no uneven wear. These checks are especially important given that children must use an appropriate car seat until age 12 or until they reach 135 centimetres in height.

As part of Child Safety Week, TyreSafe is supporting local initiatives across UK, including free child car seat checking events in West Yorkshire delivered with West Yorkshire Vision Zero and Good Egg Safety CIC. Selected sessions will also offer free tyre safety checks and practical advice. TyreSafe encourages families to attend such events and remember that every part of the journey matters when it comes to protecting children on the road.

Stuart Lovatt, Chair of TyreSafe, said, “A correctly fitted child seat offers vital protection, but it is only one part of the safety picture. Tyres are the only contact between the vehicle and the road and have a direct impact on braking, grip and control. If tyres are not properly maintained, stopping distances increase and vehicle performance can be affected – particularly in emergency situations or poor weather conditions. Keeping children safe means looking at the whole journey and the whole vehicle. Simple checks can make a significant difference.”

Janis James MBE, Chief Executive of Good Egg Safety CIC, said, “Parents and carers go to extraordinary lengths to protect the children they love, yet our national data consistently shows that around two thirds of child car seats are being used incorrectly – often by caring families who simply don’t realise something is wrong. The encouraging news is that many of the issues we identify can usually be corrected quickly with the support of our highly experienced and accredited Safety Advisors, potentially making a life-saving difference in the event of a collision. By working alongside TyreSafe at selected events, we are supporting the wider Safe System approach – helping families stay safer both inside and outside the vehicle.”

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Goodyear highlighted progress at its Amiens tyre plant modernisation during a visit by French President Emmanuel Macron. The facility, which first opened in 1958, is undergoing a major transformation launched in 2022 and supported by the French government’s France 2030 programme. This investment aims to strengthen the site’s long-term competitiveness and future readiness.

Nearly 800 employees work at the Amiens plant, producing consumer tyres for global original equipment and replacement markets. Beyond technology, the overhaul emphasises workforce development through expanded training, upskilling programmes and active recruitment for roles ranging from operators to engineers. These efforts are designed to align the site’s evolution with new technologies while preparing a skilled workforce for the future.

Mark Stewart, Chief Executive Officer and President, The Goodyear Tire & Rubber Company, said, “We’re proud to welcome President Macron to Amiens and show the progress our team has made. Over the past several years, we’ve reshaped this plant – bringing in more advanced technologies, increasing automation and digital solutions to shift its production towards premium, higher-value tyres. This modernisation is about our people and the future of the Amiens facility. Together with the French government, we’ve strengthened this site and built on Goodyear’s longstanding presence in France, reinforcing our commitment to manufacturing and jobs here.”

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