Three Lions (Motif for English National Identity) Safari Rally (The Hare Race)

Started initially as the Coronation rally in 1953, the Safari Rally was initiated whilst Queen Elizabeth was on her honeymoon in Kenya. It was later known as the East African Rally, Malboro Rally,KCB Rally, and today's WRC Safari Rally. It has now evolved to be the biggest motoring event in the African continent, eclipsing the Dakar rally. After three decades, it was moved out of the continent in 2008 due to terror threats in Mauritania. Another is the South African Grand Prix, which was part of Formula One Circuit until 1993 when it was discontinued due to financial problems. Sadly there are just over 500 registered rally drivers in the East African region. A sport that is loved by many has very few participants. 

Initially, the 3200 kilometers safari took five days from May 27th to June 1st, 1953, from Nairobi to Morogoro in Tanzania and back to Nairobi. The second leg took the drivers to Kampala (Uganda) and back to Nairobi through dusty roads and paths that no routes existed. Rules were simple, get a document signed by the majors in Dar and Kampala in the shortest time possible, and you would be declared the winner. Clearly, the event organizers were not worried about fax machines, GPS or accompanying teams. 

The WRC Safari rally this year did not disappoint despite coming after a 19-year-old hiatus. It was held in a 48,000-acre—Soysambu Conservancy against a backdrop of giraffes, lions, elephants and leopards. The eventual winner was Sebastien Ogier, a pre-event favourite. Covering an overall distance of 1,113 km and a travel distance of 813 km, he and his team emerged winners riding on the Toyota Gazoo Racing WRT. Local heroes Onkar Rai and Drew Sturrock were winners in the WRC Category 3. Kudos. 

A Rhino (The tortoise race)

In the hare and tortoise tale, an enduring theme is that "The race is not for the swift but for those who endure it". A rhino charge is an annual event held in remote and wild areas in Kenya. It is an Off-road 4x4 competition in Kenya that seeks to conserve and protect Kenyan Mountain Range Eco-systems (Water Towers). Today, the Rhino Ark Charitable Trust has raised over USD 16 million for erecting a fence that is 650 km long, and this has reduced the human-wildlife conflict. Funds have also been channelled into protecting the endangered Rhino. 

Termed as an endurance race, the entrants must visit several guard posts, while travelling the shortest possible route across a merciless, trackless and often rocky terrain. As if not enough, speed is penalized. Restricted to 65 entrants, the 4x4 drivers have to cover a distance of approximately 100 km in 10 hours (Max) by ensuring that every guard post is visited. The winner is the entrant who visits all the GPS posts provided in the shortest distance possible. Only 65 entrants are allowed. It is my all-time favourite motorsport—a real test of man and machine versus nature.

The Rhino charge route remains a secret until the day of the event to prevent competitors from looking up the route on GPS ahead of time. It is the ultimate test of bravery and level of skill in off-road driving and navigation. A little like the driving through the sand dunes in Dubai laced with the wild thrill of the unknown. 

Manoj Shah (A roaring Lion par excellence)

A philanthropically endowed racer who has used over USD 10 million of his money in enriching and transforming the lives of others, Dr Manoj Shah is both an enigma and adorably approachable. A man of different hats, Dr Shah is, among other things. He is the Group Managing Director of the Kingsway Group of Chairman of Kingsway group of companies (Which includes Kingsway Tyres Ltd). Shah is also Governing council member of the Automobile Association of Kenya, Former president of the Kenya Motor Sports Club and An Ambassador of Goodwill awarded by the Lions  Club International.

From the tender age of 16, Manoj has always been crazy for cars and took a keen interest in major sports, locally and internationally. Manoj had been about speed – blistering, binding and badass speed. His mantra – 'Damn the torpedos, full speed ahead.'

He started with a borrowed Peugeot 504, to self-owned Datsun 120J, Datsun 710, Nissan PA 10, and eventually retiring with a Nissan 240RS in 1985 after his father's-Ramnilalji- death. In his early days, he took various defensive and motorsports driving lessons to develop his competitive and navigation skills. He later joined the Kenya Motor Sport Council. During his Safari Rally travails, young Manoj had to face several accidents, two rollovers and a head-on collision with an Antelope, almost drowning whilst crossing a seasonal river and facing a breakdown in a jungle among elephants. 

After retiring from Rally Driving, Dr Manoj continued his support for the sport by ensuring Kingsway Tyres Ltd sponsored the motorsport by sponsoring teams, supplying Michelin and BF Goodrich tyres, and offering tyre preventive and maintenance services.

In his recently published Autobiography (One in Million) he shares with me the following Motorsports gems in an interview:

"In racing, it is believed that you go where eyes go. The driver who cannot tear his eyes away from the wall as he spins out of control will hit the wall. The driver who looks down on the track as he feels the tyres break free will regain control of the vehicle". 

"I have come to believe that if we hope to build a better world, we must be guided by the universal human values that emphasize the kinship of human race – the sanctity of human life and freedom, peace between nations, honesty and truthfulness, regard for rights of others and love for one fellows". 

In Ernest Hemmingways words "Auto-racing, bulling fighting and mountain climbing are the only real sports…..all others are games". 

Dr Manoj believes that the future of Motor sports in Africa will be improve with better roads, safer drivers , better highway signage, and training. Today he remarks worse than the wild animals , boda boda (Motor cycle ) operators pose a bigger threat to motorists. (TT)

As part of a strategic effort to increase its presence in the region's premium original equipment (OE) market, Kumho Tire has confirmed its plans to establish its first tyre production facility in Europe by 2027.

The company has shortlisted Poland, Serbia and Portugal as possible locations for the plant, which is projected to need an investment of more than KRW1 trillion (USD 705 million). The decision is closely linked to Kumho’s ambition to strengthen its partnerships with European automakers and was revealed by Kumho Tire CEO during the South Korean premiere of Kumho's new Ecsta Sport tyre line.

Kumho has recently secured OE supply contracts with major brands such as Mercedes-Benz, BMW and Volkswagen Group. At the moment, Kumho runs eight tyre production plants in China, Vietnam, South Korea and the US. Its capacity to compete in the premium OE market, however, has come to be perceived as being constrained by the absence of a European production base. Through the benefits of local production, the new facility will improve response to European client requests, save freight costs and shorten delivery times, all of which will strengthen the company's partnerships.

Sentury Tire USA has opened pre-enrolment for its two associate dealer programmes (ADPs), the Delinte HYPERDRIVE Associate Dealer Program and the Landsail Elyte Associate Dealer Program, underscoring the company’s commitment to rewarding dedication and partnership to the Landsail and Delinte brands.

The ADPs, which are customised for each brand and intended to encourage dealers, will formally start on 1 June 2025. Both programmes give dealers access to special benefits, incentives and strong tools to help them expand their businesses. This involves dependable customer service, effective marketing and worthwhile financial incentives to promote dealers' success at every stage.

Beginning in Q3, dealers may earn up to USD three per tyre through the Delinte HYPERDRIVE Associate Dealer Program. Dealers can receive retroactive benefits for purchases completed in Q2 if they register before 1 June. The awards are available for all Delinte PTR, LTR and the new DV3 LMD AS last-mile delivery tyres. For all Landsail PTR and LTR tyres, independent dealers that sign up for the Landsail Elyte Associate Dealer Program can also earn up to USD three per tyre. For customers who sign up by June 1, the new LMD 100 AS last-mile delivery is also eligible for the benefits and will get the same early bird incentive for Q2 2025.

No initial order is necessary. Dealers only need to register to begin making money. According to the monthly programme rewards structure, 48 tyre purchases each month are eligible for a reward of USD one per tyre, 120 tyres are eligible for a reward of USD two per tyre and 240 or more tyres are eligible for a reward of USD three per tyre.

ENSO, a London-based tyre manufacturer engaged in the production of sustainable tyres specially designed for electric vehicles (EVs), has launched its new ENSO Premium range of EV-specific ultra-high-performance (UHP) tyres aimed at drivers of high-performance EVs such as the Tesla Model 3 and Model Y.

Specifically designed for electric passenger vehicles, the ENSO Premium range comes with A/A EU-label ratings for both energy efficiency and wet grip. The tyres are designed to provide safety, increased range and a reduced total cost of ownership. Conventional tyre designs frequently fall short of the special performance needs of electric vehicles, which include greater vehicle weight, regenerative braking and higher torque loads. By lowering tyre wear and rolling resistance, ENSO Premium takes care of these issues.

The company is an authorised provider of replacement tyres for LEVC's electric taxis and has partnered with Uber to install its tyres in high-mileage metropolitan areas. The company now plans to grow throughout Europe and North America, and with ENSO Premium, it is now offering its services to individual EV owners throughout the United Kingdom. According to ENSO, the range offers advantages including longer tyre life and fewer replacements, lower energy usage, fewer charging stops and lower CO₂ emissions and tyre particle pollution.

Gunnlaugur Erlendsson, CEO and Co-Founder, ENSO, said, “We’re plugging a long-standing gap in the tyre market by offering EV drivers a purpose-built, affordable, premium EV tyre alternative that matches the innovation of their EV.”

Kraton Corporation, a leading global sustainable producer of specialty polymers and high-value bio-based products derived from pine wood pulping co-products, has announced a general price hike in North America for its SBS, SIS and HSBC product lines with effect from 1 May 2025.

Following a careful analysis of the effects of recently implemented tariffs, related cost increases and a conclusion that the company cannot independently absorb these repercussions, Kraton is adopting these pricing hikes, according to a company statement. The company further said that it will keep an eye on the scene and reassess these measures promptly in the event that conditions and US import tariffs alter.