Tyre research and development  racing groups  are working vigorously on new combinations of hardeners, fillers, polymers or fine-tuning design parameters. They are eagerly looking for ways to improve grip, durability, handling and comfort in wet or dry conditions. They customise tyres for particular weather and track conditions. Each of their design logic is different. On race tracks, the tyres operate under extreme conditions that cannot be fully simulated on indoor test drums. Therefore, the development of the tyre is always complemented by the actual result of the route. They bring dozens of different specification tyres to the track for a single sponsored car. Regular road tyres are very different from racing tyres. However, tyre manufacturers are still considering or applying a combination of new race specifications to improve rolling resistance, increase grip or maximise durability.

Motorsport is in many ways the ultimate R&D programme for the tyre companies, and they spend heavy budgets on such programmes. Thus, they strictly defend their intellectual property. They pick up all the pieces of rubber that were torn off and left on the track to make sure they have all the tyres again. They work until they are sure they have all the parts.

The racing car reaches a top speed of up to 400 kmph, and the tyre has to withstand temperatures of up to 240 degree Celsius  at the point. Or on slower, more twisty tracks, a softer tyre offers more grip, but it still reaches very high working temperatures. Each tyre specification consists of the owner’s technology and each is worth protecting its intellectual property. There are examples where a company threatens racing teams with a fine of one million euros for every tyre lost. Tyre companies don’t want to leave any chance of technology leakage. Every company is very keen to collect its racing tyres before it leaves the circuit. The tyres later are cut off in small pieces and sent to incinerating areas.

But anyway, when all the racing teams arrive on the circuit with hundreds of tyres, they take the risk of leaking some IP information.

The Ultra High Performance (UHP) tyres must have sufficient speed capability along with wet and dry grip performance, which are reflections of some rally tyre specifications

Racing tyres are racers’ best friends and can meet the demands of extreme conditions. Tyres are generally differentiated into ‘soft’, ‘medium’ and ‘hard’. A softer tyre is faster and safer in rallies but has a shorter life, while the hard-tread tyre provides a longer life. On the other hand, there are commercially available rally tyres with different tread compounds belonging to the major brands of rally tyres. Compounds for uphill and wet use for lighter and heavier cars, slick compound for lighter cars, softer and harder slick compound for lighter rally, sprint and endurance, Soft-Medium- Ultra-Very Hard Compound for Slick or Classic, Hard- Soft Compound for Sports Cars, Very Soft-Soft-Medium-Hard GT Hill Climb Blend, Soft Compound for Rally-Cross Applications  are such examples.

When we talk about UHP as a car, it is equipped with upgrades such as a more powerful engine, more powerful brakes, sports suspension and UHP tyres, but especially the body style that shares the base model. Therefore, UHP tyres must have sufficient speed capability along with wet and dry grip performance. Rolling resistance is a leap back and opposes the high grip rate of performance tyres. All these facts are brought together, thanks to the hard work and experience of people in R&D.

Motorsport is an important technological tool for the automotive industry. So it does open horizons to tyre designers.

The rubber of a tyre is viscoelastic; it deforms and adapts to the texture of the road surface as it rolls over it. This asymmetric deformation of the rubber generates a reaction force that prevents drift. In other words, it generates a frictional force which is defined as a grip. The coefficient of friction between the surfaces of the tyre and the track depends mainly on the behaviour of the tyre’s rubber. Tyre hysteresis is a critical factor in generating grip.

Molecular interactions occur at the interface between the tyre rubber and the road surface, which generates grip. The molecular chains of rubber follow this cycle of stretching and breaking, which creates viscoelastic work. This work effectively multiplies the amount of bond energy by a factor that depends on the temperature of the rubber and the speed of rolling. Tyre grip has heretofore been referred to as ‘molecular grip’, which also means why a tyre deposits rubber on a racing track depending on the rubber’s hysteresis, deformability and viscosity. These three parameters are consisting three corners of a triangle. Stretching only one corner to maximise performance does not work.

In many ways, motorsport is part of the ultimate R&D programme. Every aspect of a modern vehicle already part of everyday life has been built and generated with specific technology business development programmes.

Motorsport is an important technological tool for the automotive industry. It is in motorsport that automotive technology evolves. The same goes for racing vehicle tyres that run under such vehicles and are superior in materials and structures, which will later suit the next generation UHP tyres.

In the early days of the automobile, rallies were a kind of enthusiasm full of adrenaline.  ‘Motorsport’ organisations are a convenient way to test attained abilities and stimulate technology in science and people’s lives. Vehicle dynamics is one of the critical issues in the present century and the last century. Much trial and error have been carried out in recent years to achieve speed, safety and transport capacity.

Today’s vehicles are full of sensors for different functions to alert drivers about faulty parts. Pressure monitoring systems in tyres are popular the EU . Tyre Pressure Monitoring System (TPMS) became mandatory for all M1 vehicle classes after 1 November 2014. Automated Tyre Monitoring and Inflation System can ensure adequate tyre pressure to meet better handling requirements, which is possible with today’s technology and quite suitable for motorsport vehicles. The tyre, as the most important part of vehicles, has varying characteristics with its viscoelastic structure. The automated tyre monitoring and inflation system will reduce the effect of variance on the tyres.

What are the breakthroughs in motorsport events today?

Motorsport by virtual reality could be fully utilised in the design and upgrading of vehicles. Different vehicle models, weather conditions, tyres and situations can be simulated with minimum stress and fun, and this can encourage radical innovations to scale down with significant money savings.

What about self-driving car races?

The Roborace championships with fully autonomous car races have already started in 2019. Self-driving cars on the road are an incredible achievement, thanks to complex algorithms. It learns and reacts to the racing environment and has faster ‘reflexes’ than any human driver capable of making predictions. It is said that a prototype autonomous vehicle generates 100 TB of data a day, which is open to different skills for younger generations.

But either way, the challenges of motorsport will need talented engineers to harness the cutting edge technology of tomorrow’s motorsport. (TT)

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Hankook Tire has announced a major brand advertising campaign set to run throughout the 2026 Major League Baseball (MLB) regular season, targeting fans across 26 stadiums in North America, including both United States and Canada. This initiative is designed to elevate the premium positioning of its globally unified ‘Hankook’ brand within the local market. The effort kicked off following the Opening Day game between the San Francisco Giants and the New York Yankees at Oracle Park in San Francisco on 25 March.

To broaden customer engagement, Hankook Tire will feature not only its core ‘Hankook’ brand identity but also its pioneering electric vehicle tyre lineup called ‘iON’, which is the world’s first full range of EV tyres, alongside the ‘Dynapro’ SUV tyre brand. A notable expansion this season is the inclusion of the Toronto Blue Jays’ home stadium in Ontario, Canada, allowing the company to extend its brand presence across the entire Canadian region for the first time.

Throughout the 2026 regular season, Hankook Tire plans to display its branding on major LED boards located in high-traffic areas such as behind home plate, along the first base line and on outfield fences. By integrating branding into these prominent ballpark locations, the company aims to naturally boost awareness of the ‘Hankook’ name among sports fans while strengthening its competitive edge in North America, a key global market for both SUVs and electric vehicles.

Since 2018, Hankook Tire has built on roughly five years of official MLB sponsorship to implement targeted sports marketing for local customers, reinforcing its premium image in the region. Following the successful World Baseball Classic, which showcased Major League talent, the company expects to enhance the innovative and dynamic image of its brand for both live spectators and baseball fans worldwide. Key markets featuring this high-visibility signage include New York, Boston, Atlanta and Toronto, among others, for the entire 2026 season.

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Magna Tyres has unveiled the M-TRUCK RG22, a commercial tyre aimed at the drive axle position of trucks engaged in regional haulage. This model is calibrated for shorter, repetitive routes where weather and road conditions change frequently. The tyre prioritises dependable grip and extended wear life, helping fleet operators achieve fewer replacements and more consistent handling.

The RG22 comes in sizes 295/60R22.5 and 315/60R22.5, with an 18 or 20 ply rating. Load and speed indices are 150/147K or 154/150L, and the tread carries both M+S and the three-peak mountain snowflake symbol. Fuel efficiency is rated C, wet braking grip is B, and noise output is 73 decibels, falling under the quietest A classification.

The RG22 effectively pushes water away from the contact patch, reducing aquaplaning risk on soaked regional roads. Its tread pattern promotes even wear, helping transport companies stretch mileage budgets. A sturdy internal construction withstands the stop-start stresses of regional work, offering a balanced solution where traction, longevity and all-weather reliability meet.

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TyreSafe, UK’s charity dedicated to raising tyre safety awareness, has launched Easter campaign to remind all road users that proper tyre maintenance is essential for a safe Easter getaway. With families carrying extra passengers, luggage and holiday treats, vehicles face increased strain, making tyre condition and pressure more critical than ever. Tyres are the only part of the car in contact with the road, so their health directly influences braking, handling and overall journey security.

Easter remains one of the busiest travel periods, and early signs point to another crowded weekend on British roads. According to the VisitEngland Domestic Trip Tracker 2025, a quarter of adults in Britain definitely planned an overnight Easter trip, with nearly one in five still undecided. As more families opt for UK breaks and rural staycations, the volume of traffic rises, and so does the reliance on tyres to cope with heavier loads and longer distances.

Carrying extra luggage, pushchairs, bikes and camping gear places significant additional weight on vehicles. Underinflated tyres under such loads lead to longer stopping distances, reduced stability, poorer steering control, greater risk of tyre failure and increased fuel consumption. Vehicle manufacturers provide specific pressure recommendations for fully loaded cars, yet many drivers overlook these adjustments before long journeys. Properly inflated tyres are vital to managing these risks.

Rural roads, popular for Easter escapes, remain the most dangerous in UK. A recent European Transport Safety Council report revealed that rural roads accounted for 59 percent of all UK road deaths in 2022, with over 10,100 fatalities in the past decade. While overall road deaths have fallen slightly, rural fatalities have not improved. Hazards such as sharp bends, narrow lanes, agricultural vehicles, poor lighting, potholes and slippery spring surfaces mean tyres must provide maximum grip and stability at all times.

TyreSafe’s own tread depth survey estimates that six million tyres on UK roads are illegal, meaning many vehicles are already unsafe before departure. To prevent Easter plans from unravelling, TyreSafe urges every driver to include tyre checks in their holiday routine, alongside packing and route planning, by embracing the simple ACT protocol: regular checks of air pressure, condition and tread depth.

Stuart Lovatt, Chair of TyreSafe, said, “Easter is a time for family, fresh air and making memories – but it’s also one of the busiest times on our roads. Heavily loaded vehicles, long journeys and rural routes can all increase risk if tyres aren’t properly maintained. Something as simple as adjusting your tyre pressures for a full car can make a significant difference to safety and performance. Before you hop off on your Easter adventure, take a few minutes to ACT – check your Air pressure, Condition and Tread. It’s a small step that could make a life-saving difference.”

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Toyoda Gosei Co., Ltd. has introduced its 8th Environmental Action Plan, a strategic roadmap spanning five years leading up to 2030. This plan directly supports the ambitious goals outlined in the TG 2050 Environmental Challenge, particularly the pursuit of carbon neutrality. By setting these intermediate targets, the company reinforces its longstanding commitment to reducing its ecological footprint while aligning with global climate objectives.

The framework of this new action plan rests on three interconnected priorities: carbon neutrality (CN), circular economy (CE) and nature positivity (NP). Toyoda Gosei recognises that accelerating resource recycling is indispensable for achieving carbon neutrality, especially as climate change intensifies. At the same time, preserving a rich natural environment helps mitigate climate shifts, creating a mutually reinforcing cycle. Guided by the Group Charter for Global Environmental Conduct, the entire Toyoda Gosei Group is dedicated to environmentally responsible operations that integrate these three pillars seamlessly.

Since 1993, Toyoda Gosei has pursued five-year mid-range environmental targets, striving to become a leader in the field. The company declared its 2050 carbon neutrality goal in 2016 and later moved up its target for eliminating Scope 1 and 2 CO2 emissions from production activities to 2030. Having successfully met all goals in the 7th Environmental Action Plan covering fiscal years 2021 to 2025, Toyoda Gosei remains steadfast in actively driving further environmental initiatives to realise its newest commitments.

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