I have been puzzled for more years than I care to consider as to why tyres, and so the personnel that service our tyres, are treated so poorly. Before replying, have a wander around a car park at the supermarket, or at the truck stop, and look at the condition of the tyres. My team’s fathers have taught their children to look at tyres and so they have become ‘tyre aware’. The children report to me with what they observe of the tyres on vehicles adjacent to them when stopped at traffic lights or in traffic, and they are most concerned! They well understand that their primary safety starts with tyres that are in good condition and appropriately inflated. Thankfully, with TPMS, pressure maintenance has been semi-automated, if the driver takes any notice of the notification on the dash.

So, the personnel who ‘repair’ our tyres, the people at the local tyre shop, or the heavy vehicle service centre or maybe even on a mine site manoeuvring a 4-metre giant tyre onto a wheel or rim, with a combined mass of 5 tonnes to be fitted to a giant haul truck providing a GVM of 600 tonnes, have one thing in common – they are in the firing line if a catastrophic tyre failure occurs during service.

A quick search on the internet will bring a plethora of such events recorded. Why is it serious? A medium size 22.5-inch truck tyre has a burst potential of more than 12 tonnes – a larger tyre of course has a higher potential. There is a serious differentiation that needs to be explained here: a tyre burst is the instantaneous (or near to) release of contained inflation pressure. The resultant force is directly related to the inflation pressure. A tyre explosion is the result of combustion within the tyre’s air chamber. The resultant forces may be magnitudes higher than the initial inflation pressure.

A burst has an effect on the human body not unlike that of a military hand grenade; agreed there is no thermal outcome in a tyre burst and no chemical effects, but the air blast is somewhat equivalent. We expect our tyre service personnel to work on equipment of unknown history or unknown service life on pavements of greatly varying quality without question. Experience is what differentiates older tyre service personnel from a new starter. Sure there are training facilities as well as the school of hard knocks. I do say to trainees, “do not use your first chance with tyres, you may not get another.” Then I show some tyre burst videos and the understanding is set in place.

The quality of components for a pressure vessel – as a tyre assembly actually is – is most critical. The tyre itself must be carefully inspected and be sound and free of defects as far as an external examination can determine. The wheel or rim components, particularly lockrings, MUST be in sound condition and must be compatible with the wheel/rim base they are being mounted onto. If the tyre service personnel are not 100 percent certain of compatibility, then it’s a no fit event.

A tyre being inflated after mounting is worthy of a formal risk assessment. A “what if” process, questions of what if the tyre failed during inflation, what if the wheel/rim failed or in the case of a multi piece assembly disassembled, who is in the firing line in such a case? Yes, inflation cages are a mandate (or should be) in professional tyre shops. The simple hoop style cage will prevent large pieces being ejected from a catastrophic failure but still permits the air blast to escape, potentially damaging any human body within 2–3 metres.

The damage an air blast impacts onto a human body may not be visible from the outside. Such an air blast may impart serious injury to soft internal organs such as lungs, kidneys, digestive systems and may even result in embolisms that can traverse the blood returns to the brain or heart where injury is a not if but how bad. 

If you are unfortunate enough to be involved in or attend a catastrophic tyre failure, then have the service personnel attended by an emergency physician with continued observation for 24 hours. The damage to the body may not be immediately apparent.

So why do we permit untrained (read lacking confirmed competence) personnel to work in such a high risk environment? It circles back to why people purchase budget priced tyres; they just don’t see any value in paying for quality. A quick story: a 4WD pulls into the local tyre shop, the driver exclaims he wants the best off-road tyres in the shop and then explains, “Oh, my wife will be with the family car next week, just a set of cheapies on hers will be fine.”  There is total confusion in the value proposition here. His toy has to have the best, but the family vehicle can have cut or rock bottom price items. HELLO??? The same phenomenon happens with tyre service work. A smart transport operator well understands that the cost of operating their tyres is a lot more than just the tyre’s purchase price. The tyre bay that supports the operation and keeps it rolling is a key component of the operation. So why not invest in trained and skilled personnel? I say to these owners, a good tyre service personnel knows all their tyres by their first names. Just as the transport operator can tell you about the habits of different vehicles, a competent tyre person can identify aspects of tyre performance most would not even think about; no, most don’t even think about their tyres, let alone care!

A well-mounted tyre, i.e. one that has been properly mounted onto the wheel or rim base so that it is concentric with the base, will balance up well, rotate smoothly without continually hammering the suspension on every revolution and as well provide fuel savings AND a safe ride for the driver and passengers. Add properly inflated and then maintained (of course, TPMS provides the easiest form of maintenance), and a tyre will perform at its best, which is what we demand when the vehicle is put into a corner, or required to brake heavily. Why would you not want the tyres to be able to perform at peak performance without fault?

Invest in your tyre service personnel, train them and educate them to not only understand the risks but observe the potentials too. Improved business with your clientele as well as enhanced safety for your work force will result. Remember, the TyreSafe 6M principle’s end result is to??? (If you don’t know, askus@tyresafe.com.au)

Competent and passionate tyre service people are worth their weight in gold. When you find one, you’ll understand what I mean.

Take care, stay safe, isolate as required and enjoy! (TT)

As part of a strategic effort to increase its presence in the region's premium original equipment (OE) market, Kumho Tire has confirmed its plans to establish its first tyre production facility in Europe by 2027.

The company has shortlisted Poland, Serbia and Portugal as possible locations for the plant, which is projected to need an investment of more than KRW1 trillion (USD 705 million). The decision is closely linked to Kumho’s ambition to strengthen its partnerships with European automakers and was revealed by Kumho Tire CEO during the South Korean premiere of Kumho's new Ecsta Sport tyre line.

Kumho has recently secured OE supply contracts with major brands such as Mercedes-Benz, BMW and Volkswagen Group. At the moment, Kumho runs eight tyre production plants in China, Vietnam, South Korea and the US. Its capacity to compete in the premium OE market, however, has come to be perceived as being constrained by the absence of a European production base. Through the benefits of local production, the new facility will improve response to European client requests, save freight costs and shorten delivery times, all of which will strengthen the company's partnerships.

Sentury Tire USA has opened pre-enrolment for its two associate dealer programmes (ADPs), the Delinte HYPERDRIVE Associate Dealer Program and the Landsail Elyte Associate Dealer Program, underscoring the company’s commitment to rewarding dedication and partnership to the Landsail and Delinte brands.

The ADPs, which are customised for each brand and intended to encourage dealers, will formally start on 1 June 2025. Both programmes give dealers access to special benefits, incentives and strong tools to help them expand their businesses. This involves dependable customer service, effective marketing and worthwhile financial incentives to promote dealers' success at every stage.

Beginning in Q3, dealers may earn up to USD three per tyre through the Delinte HYPERDRIVE Associate Dealer Program. Dealers can receive retroactive benefits for purchases completed in Q2 if they register before 1 June. The awards are available for all Delinte PTR, LTR and the new DV3 LMD AS last-mile delivery tyres. For all Landsail PTR and LTR tyres, independent dealers that sign up for the Landsail Elyte Associate Dealer Program can also earn up to USD three per tyre. For customers who sign up by June 1, the new LMD 100 AS last-mile delivery is also eligible for the benefits and will get the same early bird incentive for Q2 2025.

No initial order is necessary. Dealers only need to register to begin making money. According to the monthly programme rewards structure, 48 tyre purchases each month are eligible for a reward of USD one per tyre, 120 tyres are eligible for a reward of USD two per tyre and 240 or more tyres are eligible for a reward of USD three per tyre.

ENSO, a London-based tyre manufacturer engaged in the production of sustainable tyres specially designed for electric vehicles (EVs), has launched its new ENSO Premium range of EV-specific ultra-high-performance (UHP) tyres aimed at drivers of high-performance EVs such as the Tesla Model 3 and Model Y.

Specifically designed for electric passenger vehicles, the ENSO Premium range comes with A/A EU-label ratings for both energy efficiency and wet grip. The tyres are designed to provide safety, increased range and a reduced total cost of ownership. Conventional tyre designs frequently fall short of the special performance needs of electric vehicles, which include greater vehicle weight, regenerative braking and higher torque loads. By lowering tyre wear and rolling resistance, ENSO Premium takes care of these issues.

The company is an authorised provider of replacement tyres for LEVC's electric taxis and has partnered with Uber to install its tyres in high-mileage metropolitan areas. The company now plans to grow throughout Europe and North America, and with ENSO Premium, it is now offering its services to individual EV owners throughout the United Kingdom. According to ENSO, the range offers advantages including longer tyre life and fewer replacements, lower energy usage, fewer charging stops and lower CO₂ emissions and tyre particle pollution.

Gunnlaugur Erlendsson, CEO and Co-Founder, ENSO, said, “We’re plugging a long-standing gap in the tyre market by offering EV drivers a purpose-built, affordable, premium EV tyre alternative that matches the innovation of their EV.”

Kraton Corporation, a leading global sustainable producer of specialty polymers and high-value bio-based products derived from pine wood pulping co-products, has announced a general price hike in North America for its SBS, SIS and HSBC product lines with effect from 1 May 2025.

Following a careful analysis of the effects of recently implemented tariffs, related cost increases and a conclusion that the company cannot independently absorb these repercussions, Kraton is adopting these pricing hikes, according to a company statement. The company further said that it will keep an eye on the scene and reassess these measures promptly in the event that conditions and US import tariffs alter.