The priority for the newly elected president of All India Rubber Industries Association (AIRIA), Dr Sawar Dhanania, is to create an ecosystem in the Indian rubber sector with the help of all stakeholders, especially small ones, for sustainable growth. "I find the rubber ecosystem is not in place, and every sector that has to go forward or meet the challenges has to have an ecosystem. All the links should be in place to take the MSME sector forward along with big players in the industry," said Dr Dhanania.

"We have identified the issue and are working on it. To have the ecosystem, we require the participation of all stakeholders in the sector to make it stronger," added Dr Dhanania.

Due to the erratic supply chain, buyers are losing price negotiation powers, especially MSMEs. Meanwhile, soaring prices of raw materials are adding fuel to the challenges. According to Dr Dhanania, the MSME sector requires special-purpose rubbers, such as EPDM, Nitrile, Neoprene, SBR and others to make the goods. However, suppliers from other countries are dictating the terms due to the current situation. "Currently, manufacturers in the MSME sector are facing challenges as they cannot increase the prices of finished goods even though the demand is picking up, and they have to buy raw materials at soaring prices," explained Dr Dhanania.

Coupled with skyrocketing raw material prices, the lack of testing facilities for raw materials and finished rubber goods for the MSME players is another primary concern, as per Dr Dhanania. "Due to growing exports and quality requirements in the local market, we too are getting quality conscious. We need testing facilities at the door level according to the standards," said Dr Dhanania.

In May, the AIRIA will approach the government to avail special-purpose rubber and other raw material at fair prices through imports to meet domestic demand being infused by the growing infrastructure development and export demand. 

The association will also urge the government to make FTAs more favourable to the domestic industry and boost local supplies of speciality rubber to lessen dependency on imports. "To tap the opportunities in new markets, we will motivate our rubber goods manufacturers to export goods. We will focus on exploring the new market for our members. Currently, we are collecting and analysing the data for MSMEs. We will provide data to the manufacturers about the export details for the countries where they can possibly supply their rubber goods," expressed Dr Dhanania.

The Arab and European countries are currently the largest export market for the Indian rubber goods companies. Rubber sheeting, cycle tyre & tubes, footwear and moulded products are among India's largest export rubber goods. However, India contributes merely one percent of the total global rubber export, which stands at around USD 200 billion. 

The association also seeks stimulus packages for the rubber industry. "With the technological changes, we want to upgrade our processing technology and add some new machines. But since we are facing so many problems like increasing raw material prices and inverted duties, we don't have a surplus in our hands to invest in the machines," said Dr Dhanania.

The AIRIA will also enhance its activities to hone workers' skills in the MSME sector. According to the new president, the association did face some challenges in providing training in the rubber sector in the past, but it will soon launch training and educational courses for academia and industry. "Even for the people working in the rubber industry for a long time, we will launch reskilled training programmes. We will be discussing with RCPSDC how the technical expertise will provide the practical training to the industry people as lots of machines are required for such training," added Dr Dhanania. 

The AIRIA will soon introduce an e-portal where the association members can market their products digitally. "With this portal, job seekers can also get connected to companies," said Dr Dhanania.

Dr Dhanania sees the greater demand will come from the automotive sector. He averred, "The auto companies are not running at the full capacities due to shortage of semiconductors, but for the long term, the demand will pick up, and the government too is spending on building infrastructure. Electric vehicles will generate demand for new types of high-performance rubbers." 

The size of the Indian rubber industry is about INR 1 trillion, out of which INR 700 billion is contributed by the tyre segment and the rest by rubber goods manufacturers. The MSME units in the rubber sector employ about 400,000 people. 

In India, there is a deficit of over 400,000 tonnes of natural rubber, which is being met by imports. However, the government has been serious to narrow the gap between demand and supply. 

Recently, four major tyre companies, part of the Automotive Tyre Manufacturers Association (ATMA), have decided to contribute INR 10 billion for rubber plantation development on 200,000 hectares of land in the North East states of India, over five years.

The AIRIA has postponed the India Rubber Expo (IRE) due to Covid outrage. According to Dr Dhanania, the IRE is likely to be held in 2024 . "As the situation (Covid-19) is improving, we are planning to hold the IRE in 2024. Meanwhile, we will have industry outreach programmes every month in different states, and we may unfold the programme in April," concluded Dr Dhanania.

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JK Tyre & Industries Ltd. has formally completed the merger of its subsidiary, Cavendish Industries Ltd., into its operations, a strategic move that follows Cavendish's acquisition in 2016. At that time, Cavendish was operating at only 30 percent of its manufacturing capacity for various vehicle tyres. Under JK Tyre's stewardship, the subsidiary received extensive managerial, financial and technical support, which facilitated a complete operational turnaround. Through optimised manufacturing processes, capacity utilisation dramatically increased to 95 percent. Additional expansion at the Laksar facility further bolstered its substantial contribution to the company's overall tyre production.

This consolidation is projected to generate significant value by combining operational strengths, achieving greater economies of scale, and creating a more robust and diversified product portfolio. The unified entity will also benefit from an extensive, integrated distribution network. The merger aligns with JK Tyre's enduring strategy of pursuing sustainable growth through both organic projects and strategic acquisitions. Cavendish’s successful integration represents the company’s third major operational turnaround, following previous revitalisations of Vikrant Tyres and JK Tornel Mexico, alongside the establishment of two Greenfield plants.

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Hankook Tire has further solidified its commitment to sustainable manufacturing with the recent International Sustainability & Carbon Certification (ISCC) PLUS awarded to its Daejeon plant. This globally recognised certification validates the use of bio-based and recycled materials and ensures supply chain transparency, representing the company’s third such achievement following earlier certifications at its Geumsan and Hungary facilities. At the Daejeon site, the substitution of fossil-based synthetic rubber with bio-circular polymers has substantially lowered the environmental impact across the entire product lifecycle.

This milestone reinforces Hankook Tire’s comprehensive ESG strategy, which now encompasses original equipment, replacement and motorsport tyre production. A notable example is the supply of high-performance rally tyres, incorporating up to 31 percent sustainable materials, for the 2025 FIA World Rally Championship. The company’s sustainable innovation is also evident in products like the iON evo tyre for the Porsche Taycan, which uses 45 percent recycled and recyclable materials without compromising performance. Similarly, the iON GT replacement tyre for the European market integrates up to 77 percent certified materials and has earned top EU Tyre Label ratings.

Beyond product development, Hankook Tire is pioneering future mobility solutions, showcased by a concept tyre with 81 percent sustainable materials presented at IAA Mobility 2025. In electric motorsport, as the exclusive tyre supplier for Formula E, the company has earned the FIA’s highest environmental accreditation and is set to introduce the iON Race tyre containing 35 percent sustainable materials.

To accelerate these efforts, Hankook Tire is pursuing open innovation through collaborations with technology partners such as ROTOBOOST and Solvay, focusing on advanced materials like turquoise hydrogen-based carbon black and circular silica. The company is also engaged in national research consortia to validate carbon-reduction technologies and enhance the commercial readiness of sustainable alternatives, consistently aiming to merge high performance with ecological responsibility across its global operations.

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Bridgestone India has reconstructed and revitalised the government school in Kuti village, near the National Automotive Test Tracks (NATRAX) in Madhya Pradesh, under its Corporate Social Responsibility (CSR) initiative. The project directly serves a marginalised community of tribal groups and migrant labourers from states like Uttar Pradesh and Bihar. Previously, the school operated in a perilous and crumbling structure, lacking even basic facilities for its 175 students, despite the steadfast efforts of three teachers. The new, purpose-built campus now provides structurally safe and vibrant classrooms, dedicated child-friendly spaces and access to essential amenities.

This transformation is set to dramatically improve student enrolment and daily attendance by replacing a hazardous environment with one that is secure and conducive to learning. More than just infrastructure, the initiative instils a renewed sense of dignity and aspiration in both students and their families, who work primarily as daily-wage labourers, vegetable vendors and construction workers.

Executed in collaboration with the district administration and education department, this effort reflects Bridgestone India’s core mission of driving long-term social impact through strategic community partnerships. By focusing on critical gaps in educational infrastructure for displaced and underserved populations, the company fosters an environment where children can truly thrive and communities can build a more hopeful future.

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Marking a significant milestone, the Nokian Tyres facility in Oradea, Romania, produced its one millionth tyre of the year on 20 December 2025, thereby reaching its annual production target. This new factory, inaugurated in September 2024, began deliveries in March and is dedicated to supplying passenger car tyres for the European market.

Its inaugural year saw the production of premium models like the Nokian Tyres Snowproof 2 winter tyre, upholding the company’s 90-year legacy of safety and sustainability. The product range expanded this year with the launch of two further tyres for Europe: the Seasonproof 2 all-season and the Powerproof 2 summer tyre, with more new products planned for future manufacture at the site.

Distinguished as the world’s first full-scale zero-CO2-emissions tyre factory, the Oradea plant operates entirely without fossil fuels, employing cutting-edge production technology. Upon its anticipated completion around the end of 2027, it will become Nokian Tyres’ largest global production facility, accounting for roughly 40 percent of total capacity. It represents the company’s third major manufacturing hub alongside its existing factories in Nokia, Finland, and Dayton, US. Currently, the Romanian operation employs over 500 people, underscoring its important role in Nokian Tyres’ strategic European production network.

Paolo Pompei, President and CEO, Nokian Tyres, said, “I am very proud of our entire team for their hard work in reaching this milestone. It is a strong testament to our commitment to customers across Europe, enhancing our service level and delivering innovative products that ensure safety and comfort for drivers in all conditions.”

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