The priority for the newly elected president of All India Rubber Industries Association (AIRIA), Dr Sawar Dhanania, is to create an ecosystem in the Indian rubber sector with the help of all stakeholders, especially small ones, for sustainable growth. "I find the rubber ecosystem is not in place, and every sector that has to go forward or meet the challenges has to have an ecosystem. All the links should be in place to take the MSME sector forward along with big players in the industry," said Dr Dhanania.

"We have identified the issue and are working on it. To have the ecosystem, we require the participation of all stakeholders in the sector to make it stronger," added Dr Dhanania.

Due to the erratic supply chain, buyers are losing price negotiation powers, especially MSMEs. Meanwhile, soaring prices of raw materials are adding fuel to the challenges. According to Dr Dhanania, the MSME sector requires special-purpose rubbers, such as EPDM, Nitrile, Neoprene, SBR and others to make the goods. However, suppliers from other countries are dictating the terms due to the current situation. "Currently, manufacturers in the MSME sector are facing challenges as they cannot increase the prices of finished goods even though the demand is picking up, and they have to buy raw materials at soaring prices," explained Dr Dhanania.

Coupled with skyrocketing raw material prices, the lack of testing facilities for raw materials and finished rubber goods for the MSME players is another primary concern, as per Dr Dhanania. "Due to growing exports and quality requirements in the local market, we too are getting quality conscious. We need testing facilities at the door level according to the standards," said Dr Dhanania.

In May, the AIRIA will approach the government to avail special-purpose rubber and other raw material at fair prices through imports to meet domestic demand being infused by the growing infrastructure development and export demand. 

The association will also urge the government to make FTAs more favourable to the domestic industry and boost local supplies of speciality rubber to lessen dependency on imports. "To tap the opportunities in new markets, we will motivate our rubber goods manufacturers to export goods. We will focus on exploring the new market for our members. Currently, we are collecting and analysing the data for MSMEs. We will provide data to the manufacturers about the export details for the countries where they can possibly supply their rubber goods," expressed Dr Dhanania.

The Arab and European countries are currently the largest export market for the Indian rubber goods companies. Rubber sheeting, cycle tyre & tubes, footwear and moulded products are among India's largest export rubber goods. However, India contributes merely one percent of the total global rubber export, which stands at around USD 200 billion. 

The association also seeks stimulus packages for the rubber industry. "With the technological changes, we want to upgrade our processing technology and add some new machines. But since we are facing so many problems like increasing raw material prices and inverted duties, we don't have a surplus in our hands to invest in the machines," said Dr Dhanania.

The AIRIA will also enhance its activities to hone workers' skills in the MSME sector. According to the new president, the association did face some challenges in providing training in the rubber sector in the past, but it will soon launch training and educational courses for academia and industry. "Even for the people working in the rubber industry for a long time, we will launch reskilled training programmes. We will be discussing with RCPSDC how the technical expertise will provide the practical training to the industry people as lots of machines are required for such training," added Dr Dhanania. 

The AIRIA will soon introduce an e-portal where the association members can market their products digitally. "With this portal, job seekers can also get connected to companies," said Dr Dhanania.

Dr Dhanania sees the greater demand will come from the automotive sector. He averred, "The auto companies are not running at the full capacities due to shortage of semiconductors, but for the long term, the demand will pick up, and the government too is spending on building infrastructure. Electric vehicles will generate demand for new types of high-performance rubbers." 

The size of the Indian rubber industry is about INR 1 trillion, out of which INR 700 billion is contributed by the tyre segment and the rest by rubber goods manufacturers. The MSME units in the rubber sector employ about 400,000 people. 

In India, there is a deficit of over 400,000 tonnes of natural rubber, which is being met by imports. However, the government has been serious to narrow the gap between demand and supply. 

Recently, four major tyre companies, part of the Automotive Tyre Manufacturers Association (ATMA), have decided to contribute INR 10 billion for rubber plantation development on 200,000 hectares of land in the North East states of India, over five years.

The AIRIA has postponed the India Rubber Expo (IRE) due to Covid outrage. According to Dr Dhanania, the IRE is likely to be held in 2024 . "As the situation (Covid-19) is improving, we are planning to hold the IRE in 2024. Meanwhile, we will have industry outreach programmes every month in different states, and we may unfold the programme in April," concluded Dr Dhanania.

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Maxxis has unveiled the next iteration of its MaxxTerra rubber compound, engineered to substantially enhance both durability and traction for mountain bike tyres. The updated formulation maintains the low rolling resistance that characterises the brand’s performance range, addressing rider demands for extended tyre life without compromising capability on difficult trails.

Following extensive laboratory development and testing, Maxxis engineers achieved measurable improvements over the original compound. The new version exhibits a minimum 30 percent increase in tread wear resistance and a 15 percent gain in grip, all while preserving rolling efficiency. This advancement translates to prolonged riding sessions and reduced frequency of tyre changes for end users.

The enhanced compound will be progressively integrated across the entire trail tyre lineup, with the initial phase currently available. Consumers can distinguish the updated product through packaging marked with a ‘New MaxxTerra’ graphic, while the tyre’s sidewall badge now simply displays ‘MaxxTerra’, replacing the previous ‘3C MaxxTerra’ designation.

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The Goodyear Blimp is set to reclaim the New York City skyline during the upcoming Independence Day celebrations. On 4th July, the iconic aircraft will provide millions of Americans with a unique aerial perspective of Sail 4th 250, a premier maritime event that boasts the largest assembly of tall ships globally. The aerial broadcast is scheduled to commence at 7 AM Eastern Standard Time on NBC’s TODAY Show.

Wingfoot One, a seasoned veteran of the skies with a long history of appearing at significant national events, will be soaring over the metropolis. In a notable operational shift, the blimp will establish its ground presence in Brooklyn for the first time in half a century, marking a historic return not just to the city’s airspace but also to its soil. This strategic move is designed to capture the best possible views of the activities in New York Harbor.

This appearance marks the blimp’s fourth participation in an Operation Sail event, having previously been a staple at the inaugural 1964 celebration, the Bicentennial in 1976 and the Statue of Liberty’s centennial in 1986. Its return for America’s 250th anniversary serves as a natural role for the aerial ambassador of Goodyear, a company that has been rooted in the United States for over 125 years and remains the nation’s sole major tyre manufacturer.

Julianne Roberts, Senior Director, Marketing, said, "For more than half the history of the United States, Goodyear science has contributed not only to the success of the American automotive industry by producing tyres worth bragging about but also to the protection of the country through military service, including blimps that helped ensure the safety of the Navy.”

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MICHELIN Connected Fleet has introduced an artificial intelligence (AI) assistant directly within its MyConnectedFleet web platform, designed to enhance operational efficiency for fleet managers. The new tool delivers immediate, data-driven responses to user queries, significantly reducing the time traditionally spent on manual research and data compilation. By integrating seamlessly into the existing portal, the assistant provides a streamlined approach to managing complex fleet information.

The AI system transforms raw fleet usage data into actionable insights, enabling managers to make quicker, more informed decisions. It supports a wide range of practical requests, from generating reports on driver fuel efficiency and identifying trucks requiring tyre maintenance to checking vehicle availability and calculating monthly fuel costs. The assistant is built as a closed, secure system to ensure the confidentiality of all fleet data, addressing key concerns about information security.

Functioning as a comprehensive partner for managers of heavy goods vehicles, passenger transport and light commercial vehicles, the tool offers real-time analysis of fuel consumption, driver behaviour and journey metrics. It provides immediate answers for both simple safety and cost-related questions and more complex analytical tasks, presenting findings in text or visual formats. Future updates to the solution will be guided by direct customer feedback, ensuring its continuous evolution.

The MICHELIN AI Assistant is currently available to customers across 10 countries, including United Kingdom, United States and several European nations. It leverages over a century of mobility expertise and three decades of data science experience, responding to the belief of most fleet managers that AI will transform their sector. The assistant can also be paired with other technologies, such as onboard cameras and tyre inspection systems, to form a cohesive, practical solution for modern fleet operations.

Sophie Foucque, CEO, MICHELIN Connected Fleet, Europe, Africa and Australia, said, “The AI Assistant is the natural evolution of our DNA, which is built around supporting our customers. Co-developed with some of our largest customers, it offers a more intuitive way to interact with vehicle usage data while removing the need to generate multiple reports. Augmented fleet managers can therefore focus fully on the performance of their operations.”

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Continental Tires Americas has introduced Sensor Ready commercial tyres, designed to streamline digital monitoring for fleets of all sizes. Leveraging over a decade of expertise and more than 121,000 connected wheel positions in the Americas, the company continues expanding its data-driven portfolio. The initial rollout features the Conti Coach HA3 product line, underscoring the manufacturer's commitment to digital-first solutions.

A defining characteristic is the integration of a dedicated sensor pocket directly into the tyre during curing, eliminating aftermarket gluing that previously took up to 14 minutes per installation. The pocket securely holds Continental's proprietary sensor, a key ContiConnect ecosystem component that transmits critical metrics like pressure, temperature and mileage. A clear Sensor Ready logo on the sidewall provides immediate visual confirmation of compatibility for fleets, dealers and retreaders.

The new system significantly reduces installation time and labour requirements at maintenance facilities and retread shops while ensuring consistent, reliable sensor placement. Fleets can choose tyres with sensors pre-installed from the factory or opt for quick, tool-free installation later. The Sensor Ready logo facilitates swift decision-making across the tyre's lifecycle, and the integrated pocket remains intact during retreading, allowing efficient sensor reinstallation without compromising casing performance.

Digital monitoring delivers measurable business impact, including reduced fuel consumption, extended tyre life and fewer roadside incidents. For smaller operations, Continental offers ContiConnect Lite, a mobile application providing a plug-and-play monitoring solution. This advancement reinforces Continental's vision of a connected, intelligent tyre ecosystem that enhances safety, sustainability and cost management.

Renato Sarzano, Head of Truck Tires Americas, Continental, said, “Digital tyre monitoring is becoming essential for improving fleet safety, efficiency and sustainability. With Sensor Ready tyres, we are offering one of the most advanced and user-friendly solutions on the market – reducing installation time, improving reliability and making it easier than ever for fleets to adopt connected tyre technologies.”

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