Crumb Rubber Manufacturers (CRM) will be investing in a new state-of-the-art scrap tyre processing facility in Saskatchewan. CRM operates nine plants in North America, including plants in Ontario and Alberta, and produces crumb rubber to be used in rubber modified asphalt, rubber moluded products and as infill in synthetic sports fields. According to Tire Stewardship of Saskatchewan (TSS), the province will return to having two processors in the province – the existing facility in Saskatoon and the new facility will be in Moose Jaw.

A request for proposals in 2021 for a second processor in the southern part of the province resulted in the selection of CRM by TSS. TSS claims that CRM’s product line was of interest, given their established markets for higher valued end-use products, which displace other more carbon intensive alternatives, thereby reducing the overall environmental impact of TSS’ programme.

Furthermore, because of the market demand for their products, CRM is less reliant on incentive fees, ensuring that consumers receive better value for the tyre recycling fees collected. In addition, TSS states that the programme efficiencies with two processors will result in cost savings, which will be utilised to clean up old tyre piles around the province.

TSS is responsible to manage scrap tyres in the province on behalf of consumers who pay a recycling fee, and tyre retailers who collect the fees. As per TSS, it has been the programme operator since 2018, with a mandate to improve from past practices for recycling tyres in the province – which was expensive – with many scrap tyres remaining uncollected or dumped in landfills and abandoned piles. And historically, most scrap tyres collected were processed into low value end-use products, like Tyre-Derived Aggregate.

Sharing his thoughts, Colin Fraser, Chair of the Board of Directors, TSS, said, “TSS is committed to run an efficient programme on behalf of tyre retailers and to encourage practices that lower the industry’s impact on the environment. TSS has measured the environmental impact from the different recycling practices and knows the products CRM produces are both high value and better for the environment.”

Adding to this, Stevyn Arnt, CEO, TSS, said, “We want to move the recycling industry forward in the province with partners who have the same goals as us, and CRM will be a great compliment to our programme.”

As part of a strategic effort to increase its presence in the region's premium original equipment (OE) market, Kumho Tire has confirmed its plans to establish its first tyre production facility in Europe by 2027.

The company has shortlisted Poland, Serbia and Portugal as possible locations for the plant, which is projected to need an investment of more than KRW1 trillion (USD 705 million). The decision is closely linked to Kumho’s ambition to strengthen its partnerships with European automakers and was revealed by Kumho Tire CEO during the South Korean premiere of Kumho's new Ecsta Sport tyre line.

Kumho has recently secured OE supply contracts with major brands such as Mercedes-Benz, BMW and Volkswagen Group. At the moment, Kumho runs eight tyre production plants in China, Vietnam, South Korea and the US. Its capacity to compete in the premium OE market, however, has come to be perceived as being constrained by the absence of a European production base. Through the benefits of local production, the new facility will improve response to European client requests, save freight costs and shorten delivery times, all of which will strengthen the company's partnerships.

Sentury Tire USA has opened pre-enrolment for its two associate dealer programmes (ADPs), the Delinte HYPERDRIVE Associate Dealer Program and the Landsail Elyte Associate Dealer Program, underscoring the company’s commitment to rewarding dedication and partnership to the Landsail and Delinte brands.

The ADPs, which are customised for each brand and intended to encourage dealers, will formally start on 1 June 2025. Both programmes give dealers access to special benefits, incentives and strong tools to help them expand their businesses. This involves dependable customer service, effective marketing and worthwhile financial incentives to promote dealers' success at every stage.

Beginning in Q3, dealers may earn up to USD three per tyre through the Delinte HYPERDRIVE Associate Dealer Program. Dealers can receive retroactive benefits for purchases completed in Q2 if they register before 1 June. The awards are available for all Delinte PTR, LTR and the new DV3 LMD AS last-mile delivery tyres. For all Landsail PTR and LTR tyres, independent dealers that sign up for the Landsail Elyte Associate Dealer Program can also earn up to USD three per tyre. For customers who sign up by June 1, the new LMD 100 AS last-mile delivery is also eligible for the benefits and will get the same early bird incentive for Q2 2025.

No initial order is necessary. Dealers only need to register to begin making money. According to the monthly programme rewards structure, 48 tyre purchases each month are eligible for a reward of USD one per tyre, 120 tyres are eligible for a reward of USD two per tyre and 240 or more tyres are eligible for a reward of USD three per tyre.

ENSO, a London-based tyre manufacturer engaged in the production of sustainable tyres specially designed for electric vehicles (EVs), has launched its new ENSO Premium range of EV-specific ultra-high-performance (UHP) tyres aimed at drivers of high-performance EVs such as the Tesla Model 3 and Model Y.

Specifically designed for electric passenger vehicles, the ENSO Premium range comes with A/A EU-label ratings for both energy efficiency and wet grip. The tyres are designed to provide safety, increased range and a reduced total cost of ownership. Conventional tyre designs frequently fall short of the special performance needs of electric vehicles, which include greater vehicle weight, regenerative braking and higher torque loads. By lowering tyre wear and rolling resistance, ENSO Premium takes care of these issues.

The company is an authorised provider of replacement tyres for LEVC's electric taxis and has partnered with Uber to install its tyres in high-mileage metropolitan areas. The company now plans to grow throughout Europe and North America, and with ENSO Premium, it is now offering its services to individual EV owners throughout the United Kingdom. According to ENSO, the range offers advantages including longer tyre life and fewer replacements, lower energy usage, fewer charging stops and lower CO₂ emissions and tyre particle pollution.

Gunnlaugur Erlendsson, CEO and Co-Founder, ENSO, said, “We’re plugging a long-standing gap in the tyre market by offering EV drivers a purpose-built, affordable, premium EV tyre alternative that matches the innovation of their EV.”

Kraton Corporation, a leading global sustainable producer of specialty polymers and high-value bio-based products derived from pine wood pulping co-products, has announced a general price hike in North America for its SBS, SIS and HSBC product lines with effect from 1 May 2025.

Following a careful analysis of the effects of recently implemented tariffs, related cost increases and a conclusion that the company cannot independently absorb these repercussions, Kraton is adopting these pricing hikes, according to a company statement. The company further said that it will keep an eye on the scene and reassess these measures promptly in the event that conditions and US import tariffs alter.