Belgian rider and bike enthusiast Thierry Sarasyn has broken the world touring record on 20 June, passing through 13 countries in just 19 hours and 43 minutes. 

He was helped on the way to beating the previous record of 11 countries by Bridgestone’s Battlax Sport Touring T32 tyres, the company said in a statement. 

Sarasyn started at 4.16 am in the Czech Republic and arrived in Arlon, Belgium, at 11.59 pm. 

Sarasyn said, “I still had four hours to get to Holland, which is not too hard from any point in Belgium. But the goal was not to set a record that can never be beaten, just to beat the existing record. I knew I had it once I got to Luxemburg, but after that it was only 10km to get to Belgium. It seemed logical to add the 13th country to the list.”  

The decision not to attempt a 14th country was also due to safety. He said, “I felt I was getting tired. And being tired while riding in the dark is not safe. We put safety first during this travel. I was not riding too fast, took breaks at least every two hours and followed strict nutritional rules to keep my focus.” 

It was recorded using an official tracking system and Sarasyn could be followed throughout every moment of the attempt. 

On his choice of using the Bridgestone Battlax Sport Touring T32 tyre to set this impressive world record, Sarasyn said, “I knew there would be highways but also mountain roads. So, I needed a versatile tyre. And I always loved the way the T32 front tyre handles and the feedback it gives. I had many challenges during the almost 1800km of this trip, but the tyres weren’t one of them.” 

These challenges included physical and mental fatigue, backpain, traffic problems, navigation failure and the excessive heat on the day. From 11am, the temperature remained above 35ºC, peaking at 39ºC in Austria and Liechtenstein. Even when Sarasyn finished in Arlon, the temperature was 35ºC. 

He said, “Hydrating is key in keeping the focus. I drank a lot and I think it was one of the major elements in making this adventure successful. That – and a set of great tyres!” 

Battlax’s next-generation sport touring tyres, the T32 and T32GT, are the result of technical expertise and technological applications that are at the forefront of tyre development. By significantly enhancing the tyre’s connection with the road from the T31, Bridgestone created a tyre that delivers incredible performance even in poor conditions. The objective is to give riders more control and confidence in the wet and this tyre delivers exactly that. 

Nico Thuy, Bridgestone EMIA Head of Motorcycle, said: “On behalf of all of us at Bridgestone, I’d like to say a huge congratulations to Thierry for his incredible achievement. Thierry’s confidence, performance level and versatility exemplifys all that is great about the T32. ‘Emotion’ is a key part of The Bridgestone E8 Commitment and Thierry’s efforts will certainly help to inspire excitement and spread joy to the world of mobility.” (TT)

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Pirelli has expanded its premium Cross Country mountain bike tyre line with the introduction of the SCORPION XC RH. This new model, entirely manufactured in Italy at the company's Milan-Bollate facility using FSC-certified natural rubber, is engineered for the highest levels of competitive racing where minimizing rolling resistance is the paramount concern.

Designed for hardpack and compact terrain, the SCORPION XC RH aims to deliver record-level rolling efficiency without sacrificing control. Its performance stems from a synergistic combination of a specialised tread design and a bespoke RACE XC compound. The tread pattern features a wide, continuous central band with low-profile, tightly spaced knobs to maximize speed and smoothness. For confident cornering, a key weakness in many fast-rolling tyres, the RH incorporates aggressive shoulder knobs directly derived from the SCORPION XC RC model. This differentiated profile ensures stability on straightaways and provides exceptional traction through technical turns.

The custom-formulated RACE XC compound is the product of Pirelli’s technical expertise, bridging motorsport and cycling. Developed specifically for the RH model, this compound is calibrated to offer ultra-fast rolling performance coupled with essential chemical grip, which is critical for maintaining control on mixed surfaces and when riding at the limit. Internal laboratory testing confirms that the SCORPION XC RH is the fastest model in Pirelli's entire Made-in-Italy cross-country range, demonstrating a more than forty percent improvement in rolling speed over the previous RC model.

This new Racing Hardpack tyre has already been proven under race conditions by Pirelli’s partner teams, including Alpecin-Deceuninck and Trek Factory Racing, in events such as the Les Gets World Cup and the World Championships. Notably, Samuele Porro of the Klimatiza Orbea team rode the SCORPION XC RH to a Vice World Champion title at the 2025 Marathon World Championships.

The SCORPION XC RH is available to consumers in a 29x2.4 size, offering a choice between the standard LITE casing and the redesigned ProWALL casing, which features reinforced sidewalls for enhanced protection and stability. The tyres are now available at leading bicycle retailers and online, complete with graphics in both standard and Team Edition versions.

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Nokian Tyres has been named an Official Sponsor for the 2026 and 2027 IIHF Ice Hockey World Championships, connecting its brand with a premier winter sports spectacle. The sponsorship covers the upcoming tournaments in Switzerland and Germany, which captivate a global audience of millions.

According to Tiina Frazer, VP of Brand, Marketing and Communications at Nokian Tyres, the partnership is a natural alignment. She notes that ice hockey is a sport defined by extreme conditions, where success hinges on control, precision, and grip. This directly parallels the core mission of Nokian Tyres, which is to engineer products that provide drivers with reliable safety and confident performance on the road, regardless of the weather. The collaboration reinforces the company's dedication to excellence in demanding environments.

Frazer said, “We’re proud to support an event that brings together millions of passionate hockey fans – whether they’re cheering at the ice rink or following the excitement from their screens. It’s a privilege to be part of the special moments viewers enjoy around the globe, especially as awareness of our heritage as inventor of the winter tyre is growing globally. We are looking forward to our partnership and wish all the teams and players success for the upcoming tournament.”

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The World Brand Lab unveiled its ‘Asia's 500 Most Influential Brands’ list at the Asia Brand Congress in Hong Kong on 24 September 2025, featuring both Kumho Tires and Doublestar Tires for their significant brand impact.

Kumho Tires achieved a comprehensive ranking of 209th, rising six places from the previous year and positioning it as the second-highest ranked tyre brand. Meanwhile, Doublestar Tires climbed five spots to 305th overall, earning the distinction of being the top-ranked brand within China's domestic tyre industry.

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Michelin North America, Inc. is enhancing retailer access to its bicycle tyres through a new distribution partnership with J&B Importers, effective 1 October 2025. With this development, retailers will be able to order Michelin products directly through J&B Importers, starting with an initial selection of popular models.

A major expansion of the tyre lineup is scheduled for 1 January 2026, which will introduce a comprehensive portfolio. This collaboration is designed for a seamless integration, providing efficient access to Michelin's premium range. The 2026 expansion will include a wide array of new SKUs, encompassing tyres for road, mountain, gravel and city cycling to meet diverse market demands.

Justin Brock, Vice President – Sales, Recreational Products, Michelin North America, Inc., said, “Partnering with J&B Importers, Inc. allows us to better serve independent bike dealers with faster access to Michelin’s trusted tyre technologies. This is a key step in expanding our footprint and supporting the cycling community with products that deliver performance and durability.”

Phil Sweet, General Manager, J&B Importers, Inc., said, “We’re proud to welcome Michelin to our distribution portfolio. Michelin is a globally respected brand known for innovation and performance. This partnership allows us to offer our dealers access to premium bicycle tyres backed by a legacy of excellence, and we’re excited to grow the assortment in the months ahead.”

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