Nokian Tyres recently opened its new passenger car tyre factory in Oradea, Romania. Interestingly, the factory operates without utilising any fossil energy, making it the world’s first full-scale tyre factory with zero CO2 emissions. 

After two years of work the factory inauguration sets the ground for commercial production in early 2025. It was inaugurated in the presence of high-level Romanian government and local authorities; Ambassadors of Finland and Romania; together with Nokian Tyres’ Board of Directors, management team and 200 guests.   

Jukka Moisio, President and CEO, Nokian Tyres said, “We are very pleased to be inaugurating our Oradea factory today. It will strengthen our capability to serve our customers in Central Europe and beyond and support our growth as planned toward net sales of EUR 2 billion. With our full-scale zero CO2 emission tire factory we are ready to lead the industry and set the new standard for sustainable tire manufacturing.” 

At the Nokian Tyres Oradea factory, no energy generated by fossil fuels is used. This enables the whole factory to operate with zero CO2 emissions. This is achieved through a combination of solutions. 

“The factory makes Nokian Tyres, once more, a pioneer of the tyre industry. All electricity used at the Romania Oradea factory is CO2 emission free. Part of the electricity used in the factory is generated by on-site solar power units. Steam used to cure the tyres is generated by innovative electric boilers which use fully CO2 emission free electricity instead of the usual fossil fuels such as coal or gas. In addition, the tyre manufacturing process is very energy efficient as we are only utilising the most modern technology and machinery. With our new Oradea factory, we are truly demonstrating our commitment to sustainability,” stated Adrian Kaczmarczyk, SVP, Operation Excellence, Nokian Tyres.  

It was in July 2024, the factory produced its first tyre and the project is ramping up to the annual capacity of 6 million tyres, with expansion potential in the future. The factory will focus on passenger car tyre production to be primarily sold in the Central European market. 

The factory spread across 54 hectares and the facility includes the production unit, a distribution facility for storage and distribution of tyres, and mixing, utility and administrative buildings. The combined built-up area totals approximately 100,000 square metres. 

Largest foreign investment in Romania

Nokian Tyres states that it chose Oradea in North-West of Romania as the location for the new tyre factory as a result of a thorough evaluation, including more than 40 sites in various European countries. Among the criteria supporting the decision were talent, business environment, infrastructure, real estate and utilities, operational cost and risks.  

Susanna Tusa, General Director and Vice-President, Nokian Tyres Romania said, “The work done in the last years is aimed at bringing us closer to our customers, creating a sound foundation for future sustainable growth. Oradea is now home to us, and we are committed to be a good neighbour, supporting the community, the regional economy and each member of our team.” 

The total value of the project is approximatively EUR 650 million, which positions the Finnish company as one of the largest foreign investors in Romania in the recent years. To finance its sustainable tire manufacturing investment, Nokian Tyres will receive state aid from the Romanian government worth some EUR 100 million and an investment loan from European Investment Bank worth EUR 150 million.  

Along with the construction work, Nokian Tyres conducted a recruitment campaign for attracting skilled employees, with a focus on local talents in Bihor County. The planned headcount of the Oradea factory is about 500 people. By end-2024, the number is expected to reach 300, and the process will continue in 2025. 

Sentury Tire USA has opened pre-enrolment for its two associate dealer programmes (ADPs), the Delinte HYPERDRIVE Associate Dealer Program and the Landsail Elyte Associate Dealer Program, underscoring the company’s commitment to rewarding dedication and partnership to the Landsail and Delinte brands.

The ADPs, which are customised for each brand and intended to encourage dealers, will formally start on 1 June 2025. Both programmes give dealers access to special benefits, incentives and strong tools to help them expand their businesses. This involves dependable customer service, effective marketing and worthwhile financial incentives to promote dealers' success at every stage.

Beginning in Q3, dealers may earn up to USD three per tyre through the Delinte HYPERDRIVE Associate Dealer Program. Dealers can receive retroactive benefits for purchases completed in Q2 if they register before 1 June. The awards are available for all Delinte PTR, LTR and the new DV3 LMD AS last-mile delivery tyres. For all Landsail PTR and LTR tyres, independent dealers that sign up for the Landsail Elyte Associate Dealer Program can also earn up to USD three per tyre. For customers who sign up by June 1, the new LMD 100 AS last-mile delivery is also eligible for the benefits and will get the same early bird incentive for Q2 2025.

No initial order is necessary. Dealers only need to register to begin making money. According to the monthly programme rewards structure, 48 tyre purchases each month are eligible for a reward of USD one per tyre, 120 tyres are eligible for a reward of USD two per tyre and 240 or more tyres are eligible for a reward of USD three per tyre.

ENSO, a London-based tyre manufacturer engaged in the production of sustainable tyres specially designed for electric vehicles (EVs), has launched its new ENSO Premium range of EV-specific ultra-high-performance (UHP) tyres aimed at drivers of high-performance EVs such as the Tesla Model 3 and Model Y.

Specifically designed for electric passenger vehicles, the ENSO Premium range comes with A/A EU-label ratings for both energy efficiency and wet grip. The tyres are designed to provide safety, increased range and a reduced total cost of ownership. Conventional tyre designs frequently fall short of the special performance needs of electric vehicles, which include greater vehicle weight, regenerative braking and higher torque loads. By lowering tyre wear and rolling resistance, ENSO Premium takes care of these issues.

The company is an authorised provider of replacement tyres for LEVC's electric taxis and has partnered with Uber to install its tyres in high-mileage metropolitan areas. The company now plans to grow throughout Europe and North America, and with ENSO Premium, it is now offering its services to individual EV owners throughout the United Kingdom. According to ENSO, the range offers advantages including longer tyre life and fewer replacements, lower energy usage, fewer charging stops and lower CO₂ emissions and tyre particle pollution.

Gunnlaugur Erlendsson, CEO and Co-Founder, ENSO, said, “We’re plugging a long-standing gap in the tyre market by offering EV drivers a purpose-built, affordable, premium EV tyre alternative that matches the innovation of their EV.”

Kraton Corporation, a leading global sustainable producer of specialty polymers and high-value bio-based products derived from pine wood pulping co-products, has announced a general price hike in North America for its SBS, SIS and HSBC product lines with effect from 1 May 2025.

Following a careful analysis of the effects of recently implemented tariffs, related cost increases and a conclusion that the company cannot independently absorb these repercussions, Kraton is adopting these pricing hikes, according to a company statement. The company further said that it will keep an eye on the scene and reassess these measures promptly in the event that conditions and US import tariffs alter.

Trelleborg Tires will showcase its latest tyre solutions for the logistics and material handling industry at the upcoming Intermodal South America 2025, Latin America’s largest and most comprehensive event for logistics, intralogistics, cargo transportation, technology and foreign trade, from 22 to 24 April on booth L100.

Trelleborg's XP1000 tyre is engineered to deliver exceptional performance in terms of comfort, stability, fuel efficiency, durability and mileage. To tackle the demands of today's interlogistics work, this tyre is ideal. By using its unique integrated Pit Stop Line technology, fleet managers can better ensure operator safety and save waste and downtime by knowing when to change their tyres. Locally made, the XP1000 has a cutting-edge tread that is intended to operate sustainably. The tyre's revolutionary fibre composition, which is manufactured from recycled materials, reduces CO2 emissions by up to 110 tonnes annually while saving 866 tonnes of new materials. The new CX940 has an extra-strong casing, an enhanced tread design and a wear-resistant compound that lowers the chance of cuts and punctures. These qualities guarantee great stability, outstanding grip and superior load distribution.

Alessandro Sacco, Sales Director of Trelleborg Tires in South America, said, “Being able to respond quickly and effectively to the specific needs of the South American market is essential. Thanks to our local production, we’re bringing top-quality, high-performance tyres exactly where and when they’re needed. We’re not just supplying products; we’re delivering advanced tyre technology built to match the pace and pressure of today’s logistics. Whether our customers operate in high-intensity ports or dynamic warehouse environments, they can count on Trelleborg Tyres to deliver long-lasting performance while ensuring efficiency and cost-effectiveness every step of the way.”