Nokian Tyres recently opened its new passenger car tyre factory in Oradea, Romania. Interestingly, the factory operates without utilising any fossil energy, making it the world’s first full-scale tyre factory with zero CO2 emissions. 

After two years of work the factory inauguration sets the ground for commercial production in early 2025. It was inaugurated in the presence of high-level Romanian government and local authorities; Ambassadors of Finland and Romania; together with Nokian Tyres’ Board of Directors, management team and 200 guests.   

Jukka Moisio, President and CEO, Nokian Tyres said, “We are very pleased to be inaugurating our Oradea factory today. It will strengthen our capability to serve our customers in Central Europe and beyond and support our growth as planned toward net sales of EUR 2 billion. With our full-scale zero CO2 emission tire factory we are ready to lead the industry and set the new standard for sustainable tire manufacturing.” 

At the Nokian Tyres Oradea factory, no energy generated by fossil fuels is used. This enables the whole factory to operate with zero CO2 emissions. This is achieved through a combination of solutions. 

“The factory makes Nokian Tyres, once more, a pioneer of the tyre industry. All electricity used at the Romania Oradea factory is CO2 emission free. Part of the electricity used in the factory is generated by on-site solar power units. Steam used to cure the tyres is generated by innovative electric boilers which use fully CO2 emission free electricity instead of the usual fossil fuels such as coal or gas. In addition, the tyre manufacturing process is very energy efficient as we are only utilising the most modern technology and machinery. With our new Oradea factory, we are truly demonstrating our commitment to sustainability,” stated Adrian Kaczmarczyk, SVP, Operation Excellence, Nokian Tyres.  

It was in July 2024, the factory produced its first tyre and the project is ramping up to the annual capacity of 6 million tyres, with expansion potential in the future. The factory will focus on passenger car tyre production to be primarily sold in the Central European market. 

The factory spread across 54 hectares and the facility includes the production unit, a distribution facility for storage and distribution of tyres, and mixing, utility and administrative buildings. The combined built-up area totals approximately 100,000 square metres. 

Largest foreign investment in Romania

Nokian Tyres states that it chose Oradea in North-West of Romania as the location for the new tyre factory as a result of a thorough evaluation, including more than 40 sites in various European countries. Among the criteria supporting the decision were talent, business environment, infrastructure, real estate and utilities, operational cost and risks.  

Susanna Tusa, General Director and Vice-President, Nokian Tyres Romania said, “The work done in the last years is aimed at bringing us closer to our customers, creating a sound foundation for future sustainable growth. Oradea is now home to us, and we are committed to be a good neighbour, supporting the community, the regional economy and each member of our team.” 

The total value of the project is approximatively EUR 650 million, which positions the Finnish company as one of the largest foreign investors in Romania in the recent years. To finance its sustainable tire manufacturing investment, Nokian Tyres will receive state aid from the Romanian government worth some EUR 100 million and an investment loan from European Investment Bank worth EUR 150 million.  

Along with the construction work, Nokian Tyres conducted a recruitment campaign for attracting skilled employees, with a focus on local talents in Bihor County. The planned headcount of the Oradea factory is about 500 people. By end-2024, the number is expected to reach 300, and the process will continue in 2025. 

The Victra Sport 6 and HP6 tyres from Maxxis have won the Red Dot Product Design Award for 2025 in the Vehicle Accessories category.

The Maxxis Premitra HP6 features improved rolling resistance, effective braking, a smooth ride, improved mileage for longer travel and accurate handling in wet situations. Designed for sport and luxury automobiles, the Maxxis Victra Sport 6 is an ultra-high-performance tyre that works well with electric and plug-in hybrid vehicles. It offers outstanding handling and performs quite well at sporty, faster driving. Both the tyres are available in Europe.

Red Dot Award winners are selected by a panel of 40 worldwide professionals who test, analyse and assess each entry in one of the biggest design contests in the world. The categories for awards include Design Concept, Brand Communication and Product Design. Winners will receive the Red Dot trophies during a banquet in Essen, Germany, on 8 July.

Continental's SportContact 7 tyre has emerged the test winner in this year's Auto Bild sportscar summer tyre test (issue 6/25) with an overall grade of 1.2 (exemplary).

Seven tyre models in the sizes VA 245/35 R 20 and HA 295/30 R 20 from European, Asian and American manufacturers were tested by the editors. The Lotus Emira served as the test car. The SportContact 7 scored top marks in wet handling, cornering, braking and aquaplaning. It had a 43.7-metre braking distance from 100 kmph on wet asphalt, which put it four metres ahead of the second-place tyre and eleven meters ahead of the last-place tyre. It clinched an intermediate score of 1- for the wet tests, which puts it far ahead of its rivals in the test field. After 31.2 metres at 100 kmph in the dry testing, the tyre came to a complete stop. Overall, the tyre received an intermediate 1- throughout the five dry categories.

The SportContact 7 is specifically made for high-performance sports cars that may be powered by electricity or conventional power. Several automakers have authorised it, and it comes in sizes ranging from 18 to 24 inches. Continental concentrated on achieving excellence in every performance criterion throughout development in order to maximise driving enjoyment and safety.

Andreas Schlenke, tyre expert at Continental, said, "The SportContact 7 took first place in the AUTO BILD sportscar test in both wet and dry conditions. This once again proves its leading position in the sports and UHP tyre segment.”

The final verdict from the tyre testers read: "Conti's sport tyre sets the standard for braking on dry and wet roads and offers a big plus in driving safety. Stable, well-balanced handling on dry roads.”

The U.S. Tire Manufacturers Association (USTMA) has welcomed the bipartisan passage of H.J.Res. 61, a resolution that improves environmental stewardship and lessens financial constraints on tyre manufacturing plants.

The resolution, co-sponsored by more than 20 representatives from 14 states and introduced by Representative Morgan Griffith (R-Va.), repeals the EPA's 29 November 2024 updated rule on Rubber Tire Manufacturing National Emissions Standards for Hazardous Air Pollutants (NESHAP). With nine co-sponsors, Sen. Tim Scott (R-S.C.) spearheaded the campaign in the Senate with S.J.Res. 24. Before the House vote, USTMA sent in a letter of support for the measure. 

According to the EPA's own evaluation in 2020, the current guideline offers a sufficient margin of safety to safeguard human health and avert a negative environmental impact. On 29 November 2024, however, the EPA released an updated final NESHAP rule that added emission restrictions for total hydrocarbons (THC) and filterable particulate matter to the current NESHAP regulation, in defiance of the agency's own judgment. Because of this, tyre factories must build and run a large number of control devices called regenerative thermal oxidisers, which require a large amount of natural gas to burn impurities. In an effort to lower insignificant HAPs, these new control devices raise carbon emissions while placing a heavy financial burden on tyre manufacturing facilities with no clear emissions reduction target.  

The EPA's objective to protect America's clean air is shared by USTMA member companies. In order to reduce the negative impacts on the American tyre manufacturing business, the environment and the American economy, the USTMA supports Congressional action to overturn this final rule, even as it continues to collaborate with the EPA, the association stated.

Anne Forristall Luke, President and CEO, USTMA, said, “Tyre manufacturers have long understood and complied with the existing NESHAP standards to reduce hazardous air pollutant (HAPs) emissions from tyre manufacturing. However, the agency’s revised final NESHAP rule creates an adverse environmental impact, while imposing significant financial burdens on tyre manufacturing facilities and providing negligible, if any, benefits. The industry appreciates the Congressional leadership and bipartisan efforts in getting this resolution passed.”

China's tyre industry posted modest growth in 2025 with its total brand value edging up from USD 2.7 billion to USD 2.8 billion, according to Brand Finance's latest Tyres 25 2025 report.

Sailun strengthened its position as China's most valuable tyre brand with a 13 percent increase in brand value to USD 905 million. The manufacturer achieved a significant milestone by breaking into the global top 10 for the first time, displacing Japan's Toyo Tires. Sailun also emerged as China's fastest-growing tyre brand this year, with Brand Finance's market research highlighting the brand's strong credibility both domestically and in international markets.

Linglong Tire retained its status as China's strongest tyre brand despite a 2 percent decline in brand value to $785 million. The company recorded a Brand Strength Index score of 62.6 out of 100, earning an A+ brand strength rating. According to Brand Finance's analysis, Linglong's performance is primarily driven by its eco-friendly product range and overseas expansion initiatives.

"China's tyre sector may have seen modest growth, but brands like Sailun and Linglong Tire are clearly leading the charge. Sailun's rise in global rankings is a testament to its growing reputation, not just in China but around the world. The brand’s growth is driven by high credibility both locally and internationally, while Linglong continues to maintain its position by focusing on brand strength and sustainability. These brands prove that even in a challenging market, staying innovative and connected to consumers can drive real success,” said Scott Chen, Managing Director of Brand Finance China.

Other Chinese brands featuring in the global rankings include Sentury Tire (down 12 percent to USD 332 million) at 19th position, CST (down 1 percent to USD 289 million) at 22nd, and Triangle Tyre (valued at $226 million), securing the 25th spot.

The combined brand value of the world’s top 25 tyre brands increased by 5 percent to $38.8 billion, outperforming the largely stagnant broader automotive industry. Manufacturers are heavily investing in innovation to meet evolving market demands, including green tyre technology, innovative RFID-enabled products and specialised offerings for electric vehicles.