Milan tyre maker’s sensor technology will map infrastructure health in Apulia region starting in July

Pirelli & C. SpA has signed an agreement with Italy’s Apulia region to deploy its smart tyre technology for monitoring road conditions, creating what the companies say will be the world’s first integrated system combining tyre sensors with visual data collection.

The partnership, announced on Monday in Bari, will utilise Pirelli’s Cyber Tyre technology in conjunction with visual monitoring systems from Universes to assess the health of the region’s road network. Fleet vehicles equipped with the combined system will begin operating in July 2025.

The Cyber Tyre system uses sensors embedded in tyre treads to collect data on road surface conditions, including roughness and asphalt irregularities. The technology processes this information through proprietary algorithms and combines it with visual data from cameras that monitor road surfaces and signage.

Data collected by the regional fleet will be transmitted to cloud-based systems and made available to regional authorities through digital dashboards. The information is intended to help prioritise road maintenance and improve safety across Apulia’s transportation network.

“Technology can save lives,” said Michele Emiliano, governor of the Apulia region. “In this case, it will be useful as a thermometer of the state of health of our roads.”

The pilot program represents the latest expansion of Pirelli’s digital tyre initiatives. The Milan-based company already has partnerships with Movyon, part of Autostrade per l’Italia, to monitor highway infrastructure, with additional projects in development.

Pirelli has been investing heavily in digital technologies as traditional tyre manufacturers seek to differentiate their products through connectivity and data services. The company’s Cyber Tyre technology allows communication between road surfaces and vehicle control systems, providing real-time information to drivers and fleet operators.

Ayvens, a European leader in long-term vehicle rental and fleet management services, will supply the regional fleet vehicles. The partnership comes at no cost to the Apulia region, according to officials.

Marco Tronchetti Provera, Pirelli’s executive vice chairman, said the agreement builds on the company’s existing research and development activities in the region. In 2022, Pirelli launched its Digital Solutions Centre in Bari, a software development facility dedicated to digital innovation and artificial intelligence applications.

“Thanks to the support of the institutions, the university world and local partners, Apulia is becoming, for Pirelli, in the digital sector, an important centre of expertise at the international level,” Tronchetti Provera said.

The Digital Solutions Center operates in collaboration with the University of Bari and Bari Polytechnic, working on projects to optimise manufacturing processes through smart systems and support digitalisation across tyre design phases.

Pirelli has indicated it is considering additional investments in the region, pending resolution of unspecified corporate matters. The company positions itself as a world leader in the high-value tyre segment and has been expanding its focus on connected and sustainable mobility technologies.

The road monitoring initiative reflects growing interest among infrastructure operators in using connected vehicle technologies to assess road conditions more efficiently than traditional inspection methods. Real-time data collection could help authorities respond more quickly to maintenance needs and potentially prevent accidents caused by poor road conditions.

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Steelastic LLC, part of the HEICO Companies, has officially announced a new strategic partnership with IBP for the territories of India, Sri Lanka and Bangladesh. In this capacity, the company has welcomed John Powath as its official agent for these regions. Powath is a respected leader within the tyre industry, bringing a wealth of experience from his roles as a Partner at IBP and as a Co-Founder of Automoto. He is also recognised as an active contributor to global tyre and automotive industry events.

Operationally, Steelastic’s Business Development Manager Hemant Agrawal will work in close coordination with the IBP team. Their collective focus will be on strengthening the support infrastructure for customers and driving the growth of Steelastic’s business footprint across South Asia. The company has expressed considerable optimism regarding this collaboration and believes it will unlock substantial new opportunities for its valued customer base in the region, enhancing product access and technical service.

The company statement read: “We welcome John Powath as Steelastic’s official agent in these regions. Powath is a respected leader in the tyre industry, Partner at IBP, & Co-Founder at Automoto, as well as an active contributor to global tyre and automotive events. Moving forward, Steelastic Business Development Manager, Hemant Agrawal, along with the IBP team, will work closely to strengthen customer support and grow Steelastic’s business across South Asia. We are excited about this collaboration and the opportunities it will bring for our valued customers.”

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The Bridgestone Potenza Sport has been declared the definitive winner in EVO's 2025 Tyre Test, decisively outperforming eight rival products. Evaluated on a high-powered BMW 135i xDrive with 302 bhp in the size 235/35 R19, the tyre delivered six class-leading results.

The tyre’s dominance was particularly evident in wet conditions, where it achieved the shortest braking distance and top scores for cornering and aquaplaning resistance. The tyre also excelled in dry performance, recording the fastest lap time and a strong third-place finish in dry braking. Test editors praised it as an exceptional and emphatic winner, noting its superb on-road feel and capability in all conditions.

This assessment is further supported by independent TÜV SÜD testing, which confirms the Potenza Sport's superior dry braking, cornering and stability against other premium tyres. Its wet performance is also officially recognised with a top EU 'A' wet grip rating and leading results in wet cornering and handling, solidifying its status as a top-tier ultra-high-performance tyre.

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Michelin has announced the full deployment of its proprietary TreadEye technology across the Michelin Retread Technologies franchise network in the United States. TreadEye is a technology developed to enhance the retread process and deliver value to fleets.

The company stated that TreadEye is a tread depth assessment tool that helps fleets maximise their tyre investment. The system collects 1,200 measurement points accurately and consistently, providing insights into tread wear and casing condition.

Key benefits of the TreadEye technology include:

• Identification of pull points by fleet location.
• Maximisation of rubber on the road by helping to avoid early pulls.
• Helps in prevention of casing damage and helps reduce DOT violations.
• Helps reduce downtime from late pulls.
• Improved efficiency in the tyre removal process, directly affecting a fleet’s bottom line.

Nate Kirian, Vice-President of Sales and Distribution, Commercial Business Lines for Michelin North America, Inc, said, “TreadEye is a game-changer for our retread operations and for the fleets we serve. It’s a powerful example of how Michelin continues to innovate in ways that directly benefit our customers.”

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In a significant move for UK road safety, TyreSafe, the nation's dedicated tyre safety charity, has formed a landmark partnership with the National Tyre Distributors Association (NTDA). This alliance represents a powerful consolidation of industry voices, uniting manufacturers, distributors and safety advocates behind the common goals of enhancing road safety, elevating professional standards and promoting positive behavioural change among motorists.

This formal collaboration brings together two central organisations within the automotive aftercare sector. By combining their strategic objectives, they aim to amplify crucial safety messages and deepen engagement with the frontline professionals – retailers, fitters and technicians – who directly influence driver habits. The NTDA, a leading trade association founded in 1930, represents over 300 companies operating more than 2,000 retail outlets across the country, from major national chains to independent family-run businesses.

The partnership will facilitate joint public campaigns, shared research projects and the development of educational resources designed to help both consumers and industry professionals better understand the critical importance of correct tyre maintenance and timely replacement. This collaborative effort is bolstered by compelling new data from the NTDA's recent TyreCheck 2025 study, which examined over 58,000 vehicles. The research revealed a concerning increase in the number of tyres nearing the legal minimum tread depth, underscoring an urgent need for renewed public education on what constitutes a truly roadworthy and safe tyre. Ultimately, this unified initiative marks a new era of cooperation, driven by a shared vision to eliminate the dangers posed by illegal and defective tyres on Britain's roads.

Stuart Lovatt, TyreSafe Chair, said, “This partnership represents a pivotal moment for the tyre industry. TyreSafe and the NTDA share a common goal – to make tyre safety a central part of the national road safety conversation. By combining TyreSafe’s public awareness and behavioural insight with the NTDA’s trade expertise and nationwide reach, we are uniting every part of the tyre supply chain behind one clear message – safe tyres save lives. Together, we can make that message stronger, more consistent and more effective than ever before.”

Ian Andrew, CEO, NTDA, said, “The NTDA has long been committed to raising standards across the tyre trade and promoting the professionalism of our members. Working collaboratively with TyreSafe allows us to take this commitment to the next level – ensuring that retailers, fitters and technicians play a central role in improving driver understanding and road safety outcomes. This partnership will help unify our industry around shared goals, driving both cultural and practical change.”

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