Milan tyre maker’s sensor technology will map infrastructure health in Apulia region starting in July

Pirelli & C. SpA has signed an agreement with Italy’s Apulia region to deploy its smart tyre technology for monitoring road conditions, creating what the companies say will be the world’s first integrated system combining tyre sensors with visual data collection.

The partnership, announced on Monday in Bari, will utilise Pirelli’s Cyber Tyre technology in conjunction with visual monitoring systems from Universes to assess the health of the region’s road network. Fleet vehicles equipped with the combined system will begin operating in July 2025.

The Cyber Tyre system uses sensors embedded in tyre treads to collect data on road surface conditions, including roughness and asphalt irregularities. The technology processes this information through proprietary algorithms and combines it with visual data from cameras that monitor road surfaces and signage.

Data collected by the regional fleet will be transmitted to cloud-based systems and made available to regional authorities through digital dashboards. The information is intended to help prioritise road maintenance and improve safety across Apulia’s transportation network.

“Technology can save lives,” said Michele Emiliano, governor of the Apulia region. “In this case, it will be useful as a thermometer of the state of health of our roads.”

The pilot program represents the latest expansion of Pirelli’s digital tyre initiatives. The Milan-based company already has partnerships with Movyon, part of Autostrade per l’Italia, to monitor highway infrastructure, with additional projects in development.

Pirelli has been investing heavily in digital technologies as traditional tyre manufacturers seek to differentiate their products through connectivity and data services. The company’s Cyber Tyre technology allows communication between road surfaces and vehicle control systems, providing real-time information to drivers and fleet operators.

Ayvens, a European leader in long-term vehicle rental and fleet management services, will supply the regional fleet vehicles. The partnership comes at no cost to the Apulia region, according to officials.

Marco Tronchetti Provera, Pirelli’s executive vice chairman, said the agreement builds on the company’s existing research and development activities in the region. In 2022, Pirelli launched its Digital Solutions Centre in Bari, a software development facility dedicated to digital innovation and artificial intelligence applications.

“Thanks to the support of the institutions, the university world and local partners, Apulia is becoming, for Pirelli, in the digital sector, an important centre of expertise at the international level,” Tronchetti Provera said.

The Digital Solutions Center operates in collaboration with the University of Bari and Bari Polytechnic, working on projects to optimise manufacturing processes through smart systems and support digitalisation across tyre design phases.

Pirelli has indicated it is considering additional investments in the region, pending resolution of unspecified corporate matters. The company positions itself as a world leader in the high-value tyre segment and has been expanding its focus on connected and sustainable mobility technologies.

The road monitoring initiative reflects growing interest among infrastructure operators in using connected vehicle technologies to assess road conditions more efficiently than traditional inspection methods. Real-time data collection could help authorities respond more quickly to maintenance needs and potentially prevent accidents caused by poor road conditions.

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Comerio Ercole recently attended three major international trade fairs, namely the Indian Rubber Expo, Chinaplas and Techtextil. These events allowed the company to present its calendering solutions while reconnecting with longstanding partners and new potential clients across various markets. The strong interest recorded at each fair facilitated valuable discussions and provided clear insights into current industry trends and evolving customer requirements.

A significant achievement during this period was receiving the Industry Pioneer Award at Chinaplas, jointly presented by Adsale Plastics Network and the fair organisers. This recognition was granted specifically for Comerio Ercole’s calendering lines designed for PVC film, honouring the company’s innovation, technical expertise and ongoing technological development.

On 15 April 2026, during National Made in Italy Day in Rome, the Italian Ministry of Enterprises and Made in Italy officially recognised 1,000 Historical Brands of National Interest. As a proud member of this exclusive registry, Comerio Ercole participated in the institutional event, reaffirming its role in strengthening the global reputation of Made in Italy. The company stands as a testament to how tradition and Italian heritage can seamlessly integrate with the demands of today’s market.

Beyond its industrial and commercial activities, Comerio Ercole has demonstrated a broader commitment to social responsibility and sustainable innovation. It donated 10 mountain bikes to the LIUC University Residence in Castellanza to support student mobility and encourage an eco-friendly lifestyle. Furthermore, the company received a national award at the 13th edition of the Premio Impresa Ambiente in the category ‘Best Process/Technology for Sustainable Development’ for its LOGOS devulcanisation system, which transforms rubber waste and end-of-life tyres into recycled compounds comparable to virgin materials while reducing emissions. This recognition affirms that industrial excellence and environmental responsibility can advance together.

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Tegeta Green Planet recently visited the Georgian-American School in Batumi to mark Earth Day, where a presentation on specific waste management was held for fifth and sixth grade students. The meeting was conducted in an interactive format and included a variety of activities, enabling students to better understand environmental responsibility and the importance of proper waste handling.

Students actively participated in discussions, answered questions and engaged in practical tasks, gaining knowledge they can apply in everyday life about treating the environment responsibly and transforming waste into a resource. At the end of the activity, participants received certificates and symbolic gifts for their engagement, which further boosted their motivation and positive experience.

Established under the corporate social responsibility framework of Tegeta Holding, Tegeta Green Planet aims to raise environmental awareness in society and encourage sustainable behaviour. The organisation’s team actively collaborates with educational institutions by visiting schools and delivering informative presentations, interactive activities and engaging games that help students understand environmental protection through practical examples.

The main goal of the initiative is to raise environmental awareness among the younger generation and develop skills that will help them become more responsible citizens in the future. This activity is part of a broader educational campaign through which Tegeta Green Planet will gradually visit schools across different regions of Georgia.

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The Automotive Tyre Manufacturers’ Association (ATMA) has called on the Government of India to introduce customs duty relief on critical raw materials due to supply chain instability from the West Asia crisis. ATMA acknowledged the government’s temporary duty exemption on synthetic rubber and certain resins until June 2026 as a constructive step.

Despite this, ATMA noted that inputs like tyre cord fabric, bead wire, steel cord, carbon black, processing oils and petrochemical chemicals still attract high import duties during price volatility and supply constraints. Crude-linked inputs account for up to 70 percent of raw material costs, with volatile crude prices and stressed shipping routes raising costs, delaying shipments and increasing freight and insurance premiums.

ATMA also highlighted bead wire shortages caused by domestic industrial gas and LPG issues, requesting a temporary waiver from Quality Control Order requirements for imports. The association sought sulphur supplies for tyre manufacturers and urged refineries to sustain process oils while shifting towards high-value materials like Neodymium Polybutadiene Rubber.

ATMA warned that raw material disruptions could affect farm and logistics tyre supplies. The association reaffirmed support for Make in India and self-reliance, stressing continued government-industry dialogue to protect original equipment manufacturers, transporters, farmers and consumers.

Arun Mammen, Chairman, ATMA, said, "We appreciate the Government’s timely support. However, given continued global uncertainties, extending duty relief to other critical raw materials is essential to maintain production stability and cost competitiveness."

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Formula 1 and Mumbai Falcons Racing Limited have unveiled India’s first official F1 Sim Racing Championship, marking a milestone for motorsport in the country. Under an agreement granting Mumbai Falcons rights to host an F1 sanctioned virtual competition, the F1 Sim Racing India Open 2026 establishes a national platform for emerging talent. The championship creates a structured transition from simulated to professional motorsport, offering young drivers a credible entry point. This marks the first time Formula 1 has introduced such a program exclusively for India.

The announcement arrives amid growing momentum to bring Formula 1 back to India and rising fan engagement. With esports now recognised under the Promotion and Regulation of Online Gaming Act of 2025, the championship connects the country to Formula 1’s global driver pathway, tapping into an expanding motorsport ecosystem.

The competition will be conducted on F1 25, the official game of the FIA Formula 1 World Championship, featuring identical circuits, formats, and liveries as the global series. Registrations open 30 April 2026 on the MFRL App. Participants can compete via PC, PlayStation 5 and Xbox. Online qualifiers will lead to city-based simulator rounds, culminating in a national final in Mumbai in November.

Mumbai Falcons has previously supported the early careers of drivers who reached motorsport’s pinnacle, including Jehan Daruvala, Kush Maini, Arthur Leclerc, Dino Beganovic, Sebastian Montoya, Rafael Camara, James Wharton, Freddie Slater, Kean Nakamura Berta, Oleksandr Bondarev, Kimi Antonelli, Arvid Lindblad and Oliver Bearman. This proven foundation positions Mumbai Falcons to deliver India’s first scalable motorsport pipeline.

Narain Karthikeyan, India's first Formula 1 Driver, said, “India has long been central to global growth story of Formula 1. With 78.8 million fans and a generation raised on F1 gaming, the time is right to introduce an official, competitive Sim Racing Championship here. Mumbai Falcons are the ideal partner, having invested years in building India’s motorsport pipeline. This initiative is unique, globally exclusive and will set a new benchmark for talent development.”

Ameet Gadhoke, Managing Director, Mumbai Falcons Racing Limited, said, “When we founded Mumbai Falcons in 2019, our ambition was to place India firmly on the global motorsport map and build a pipeline for world-class talent. Mumbai Falcons became the first Indian team to win an FIA-accredited international racing Championship. We have also supported the early careers of future Formula 1 stars. Partnering with Formula 1 to bring the F1 Sim Racing India Open 2026 to life is yet another significant initiative in that direction.”

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