On the occasion of the tenth anniversary of the founding of the Silao factory, Pirelli will invest 114-million-euro investment - already envisaged in the 2021-2022 - 2025 industrial plan. 

The construction – planned for the two-year period 2022- 2023 – is aimed at further increasing high value production at the Mexican site. The investment confirms the strategic importance of the plant and will see an increase in production capacity of over one million pieces for a total of 8.5 million tyres by 2025 when fully operational (from 7.2 million at the end of 2022). With an expansion of the production area of 16,000 square meters to over 220,000 and further improvement of the mix, the investment will also create of 400 new jobs for a total of 3,200 employees when fully operational. 

The investment was announced during the visit by the governor of the Mexican state of Guanajuato, Diego Sinhue Rodríguez Vallejo, to the Silao factory for the celebration of its tenth anniversary. The ceremony also saw the participation of the Executive Vice Chairman and CEO of Pirelli, Marco Tronchetti Provera, via video message and was attended by the Ambassador of Italy to Mexico, Luigi De Chiara, the President and CEO of Pirelli North America, Claudio Zanardo and the CEO and General Manager of Pirelli Neumaticos SA Mexico, Paolo Benea.

“The Silao plant has made an important contribution to the success of Pirelli’s global strategy of becoming the leader in the High Value segment. When we chose Silao, and the Guanajuato region, as the location for a new plant 10 years ago, our expectations were very high. Today I am happy to say that we have achieved our goals and that the factory and the people who work there have exceeded our expectations. In fact, the Silao plant is one of the most technologically advanced in the Group and will soon host a new Pirelli R&D Centre. As we have for 10 years, we continue to strongly believe in Silao and its people”, said Marco Tronchetti Provera, Executive Vice Chairman and CEO of Pirelli.

“Mexico is a strategic area for Pirelli for all its activities in North and Central America and with this investment we will further increase Pirelli’s technological and industrial competitiveness. I wish to thank all the people and the institutions, who over these years have contributed to the growth of the Silao factory”, said Claudio Zanardo, President and CEO of Pirelli North America.

“In Guanajuato we are very proud to have Pirelli in our state, and to celebrate its tenth anniversary of the Silao plant, as well as the 150th anniversary of its foundation worldwide.

The presence of Pirelli in Guanajuato, one of the most advanced companies in innovation and technology, supports our continued advancement from manufacturing to mindfacture.

Pirelli and Guanajuato, share values and a vision of the future, enabling us to build a success story together. Constant investments confirm the strategic importance of this plant and ratifies the confidence that Pirelli has in our state. We are thankful for this commitment which will strengthen our development and generate more jobs for Guanajuato families”, said Diego Sinhue Rodríguez Vallejo, the Governor of the Mexican state of Guanajuato.

Located within the Silao “Puerto Interior” industrial hub, in the state of Guanajuato, one of Mexico’s major logistics centers and key economic and technology hubs, Pirelli inaugurated the plant in 2012 to serve the local and North American markets.

In the last ten years, the Silao plant has grown at a remarkable speed, progressing from a capacity of around 1.5 million tyres and a staff of 300 people at the end of 2012 to a capacity of 7.2 million tyres at the end of 2022 and around 2,800 employees. Its production is focused on the High Value segment, producing High Performance and Ultra-High Performance tyres for passenger cars, electric vehicles, SUVs and Light Trucks.

The Mexican plant has always delivered the most innovative Pirelli solutions, like Cyber Tyre, PNCS (Pirelli Noise Cancelling System™), and RFID writing, aimed at tracking tyres to provide product information to the entyre logistics chain. Equipped with the group’s most advanced production processes, in recent years the Mexican factory has implemented the principles of Industry 4.0, in addition to a growing engagement with environmental care, adopting international standards that promote electricity and water savings, and ensure the recycling of waste from the plant.

The commitment announced today brings Pirelli’s investment in the Mexican plant since its foundation to more than 800 million euro and follows the announcement in May 2022 of the creation of the Italian company’s first Research and Development Center in Mexico, which is in addition to the 13 existing centers around the world. Innovation is in fact an essential element of Pirelli’s strategy and the company annually invests around 6% of its revenue from High Value products in R&D and has over 6,700 patents.

 “PIRELLI, THE CULTURE OF INNOVATION”, A BOOK CELEBRATING THE 10th ANNIVERSARY.

To celebrate a milestone as important as the tenth anniversary of its foundation, Pirelli Mexico has published a book entitled “Pirelli, the culture of innovation,” edited by Trilce Ediciones and realised also thanks to the contribution from Fondazione Pirelli and the material housed in the company’s Historical Archives: a way to commemorate the local legacy of a company that in January 2022 marked 150 years of activity with worldwide celebrations. The book retraces the development stages of the Silao plant, its rapid growth, deep roots in the territory and among local communities, and Pirelli’s contribution to the development of the Guanajuato Region.

The celebration of the tenth anniversary of the Silao plant takes on particular importance in a year when Pirelli is commemorating 150 years since its foundation in Milan, where on January 28, 1872, the 23-year-old Giovanni Battista Pirelli founded a rubber factory that would become one of the most innovative and technologically advanced companies in the world. Known for its production excellence and as a lifestyle brand, active in culture, sport and motorsport at the highest levels, Pirelli today has 18 production plants in 12 countries and a commercial reach in over 160 countries.

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The Goodyear Blimp is set to reclaim the New York City skyline during the upcoming Independence Day celebrations. On 4th July, the iconic aircraft will provide millions of Americans with a unique aerial perspective of Sail 4th 250, a premier maritime event that boasts the largest assembly of tall ships globally. The aerial broadcast is scheduled to commence at 7 AM Eastern Standard Time on NBC’s TODAY Show.

Wingfoot One, a seasoned veteran of the skies with a long history of appearing at significant national events, will be soaring over the metropolis. In a notable operational shift, the blimp will establish its ground presence in Brooklyn for the first time in half a century, marking a historic return not just to the city’s airspace but also to its soil. This strategic move is designed to capture the best possible views of the activities in New York Harbor.

This appearance marks the blimp’s fourth participation in an Operation Sail event, having previously been a staple at the inaugural 1964 celebration, the Bicentennial in 1976 and the Statue of Liberty’s centennial in 1986. Its return for America’s 250th anniversary serves as a natural role for the aerial ambassador of Goodyear, a company that has been rooted in the United States for over 125 years and remains the nation’s sole major tyre manufacturer.

Julianne Roberts, Senior Director, Marketing, said, "For more than half the history of the United States, Goodyear science has contributed not only to the success of the American automotive industry by producing tyres worth bragging about but also to the protection of the country through military service, including blimps that helped ensure the safety of the Navy.”

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MICHELIN Connected Fleet has introduced an artificial intelligence (AI) assistant directly within its MyConnectedFleet web platform, designed to enhance operational efficiency for fleet managers. The new tool delivers immediate, data-driven responses to user queries, significantly reducing the time traditionally spent on manual research and data compilation. By integrating seamlessly into the existing portal, the assistant provides a streamlined approach to managing complex fleet information.

The AI system transforms raw fleet usage data into actionable insights, enabling managers to make quicker, more informed decisions. It supports a wide range of practical requests, from generating reports on driver fuel efficiency and identifying trucks requiring tyre maintenance to checking vehicle availability and calculating monthly fuel costs. The assistant is built as a closed, secure system to ensure the confidentiality of all fleet data, addressing key concerns about information security.

Functioning as a comprehensive partner for managers of heavy goods vehicles, passenger transport and light commercial vehicles, the tool offers real-time analysis of fuel consumption, driver behaviour and journey metrics. It provides immediate answers for both simple safety and cost-related questions and more complex analytical tasks, presenting findings in text or visual formats. Future updates to the solution will be guided by direct customer feedback, ensuring its continuous evolution.

The MICHELIN AI Assistant is currently available to customers across 10 countries, including United Kingdom, United States and several European nations. It leverages over a century of mobility expertise and three decades of data science experience, responding to the belief of most fleet managers that AI will transform their sector. The assistant can also be paired with other technologies, such as onboard cameras and tyre inspection systems, to form a cohesive, practical solution for modern fleet operations.

Sophie Foucque, CEO, MICHELIN Connected Fleet, Europe, Africa and Australia, said, “The AI Assistant is the natural evolution of our DNA, which is built around supporting our customers. Co-developed with some of our largest customers, it offers a more intuitive way to interact with vehicle usage data while removing the need to generate multiple reports. Augmented fleet managers can therefore focus fully on the performance of their operations.”

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Continental Tires Americas has introduced Sensor Ready commercial tyres, designed to streamline digital monitoring for fleets of all sizes. Leveraging over a decade of expertise and more than 121,000 connected wheel positions in the Americas, the company continues expanding its data-driven portfolio. The initial rollout features the Conti Coach HA3 product line, underscoring the manufacturer's commitment to digital-first solutions.

A defining characteristic is the integration of a dedicated sensor pocket directly into the tyre during curing, eliminating aftermarket gluing that previously took up to 14 minutes per installation. The pocket securely holds Continental's proprietary sensor, a key ContiConnect ecosystem component that transmits critical metrics like pressure, temperature and mileage. A clear Sensor Ready logo on the sidewall provides immediate visual confirmation of compatibility for fleets, dealers and retreaders.

The new system significantly reduces installation time and labour requirements at maintenance facilities and retread shops while ensuring consistent, reliable sensor placement. Fleets can choose tyres with sensors pre-installed from the factory or opt for quick, tool-free installation later. The Sensor Ready logo facilitates swift decision-making across the tyre's lifecycle, and the integrated pocket remains intact during retreading, allowing efficient sensor reinstallation without compromising casing performance.

Digital monitoring delivers measurable business impact, including reduced fuel consumption, extended tyre life and fewer roadside incidents. For smaller operations, Continental offers ContiConnect Lite, a mobile application providing a plug-and-play monitoring solution. This advancement reinforces Continental's vision of a connected, intelligent tyre ecosystem that enhances safety, sustainability and cost management.

Renato Sarzano, Head of Truck Tires Americas, Continental, said, “Digital tyre monitoring is becoming essential for improving fleet safety, efficiency and sustainability. With Sensor Ready tyres, we are offering one of the most advanced and user-friendly solutions on the market – reducing installation time, improving reliability and making it easier than ever for fleets to adopt connected tyre technologies.”

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Scandinavian Enviro Systems AB (publ) has secured a three-month extension of its ongoing company reorganisation, as approved by the Gothenburg District Court on 30 June 2026. The revised deadline now extends to 27 August 2026, with Johan Sölveland of Ackordscentralen continuing as the appointed reorganisation administrator. The initial reorganisation proceedings commenced on 27 February 2026.

The extension is strategically designed to facilitate the finalisation of critical long-term financing negotiations and the completion of a formal reorganisation plan. Enviro’s internal timeline projects that the plan will be ready for presentation in August 2026, concurrently with a comprehensive financing package to support its implementation. A key component of the proposal will involve a debt write-down, with non-priority creditors preliminarily offered a minimum 25 percent settlement, payable three months post-plan ratification, though this figure remains subject to revision.

The company maintains that the progress achieved during the initial phase has laid a solid foundation for a successful restructuring. Enviro’s preliminary assessment indicates that the current trajectory supports the ultimate goal of establishing a sustainable, long-term capital framework, with the reorganisation plan proceeding according to schedule.

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