HRD seeks to constantly maintain maximum efficiency and effectiveness by examining employee functions in their jobs. To increase the performance of a company, HRD focuses on elements such as staff satisfaction, compensation, and incentives to keep up morale in order to achieve the highest possible performance from the employees HRD covers the role of recruitment, job analysis, performance appraisals, and skill inventorying to gain a competitive advantage. The extracted data during HR Planning are required to keep track of the human capital functioning within the company. While the task of compiling accurate data may be difficult, advances in technology play a major role in today’s HR function to help automate the work and make it easier.

In the digital era, current human resource planning is leaning toward a more machine-based system. The benefits of cutting-edge technology can help HR planners greatly increase the efficiency and their ability to forecast future needs and wants. The future of HR lies in data analytics that compiles all the information on employees, including their upbringing, experience, performance, and skill sets and monitors them via a computerised interface. Human resource planning is creating strategies around machine run data. The resulting benefit makes artificial intelligence (AI) an important asset that would decrease the time spent on recruitment and increasing its effectiveness while also providing applicants with a fair assessment.

It is with a great sense of admiration mixed up with a dash of amazement, that I scan the current HRD scenario to witness the giant strides made in this field. Yet amongst the glamour and glitter orchestrated by many organisations, which apparently looks like the tip of the iceberg, perhaps it could be my imagination at this late stage of life, I notice a sense of undue stress and dissatisfaction among the staff at all levels in most companies I happen to visit during my consultancies. It makes me to wonder whether we are better off nowadays and motivates me to recollect the scenarios that existed half a century ago during my formative years

As the well quoted words of Mark Antony in Julius Caesar of Shakespeare:

  Friends, Romans, countrymen, lend me your ears;

  I come to bury Caesar, not to praise him,

My aim is not to glorify the so-called good old days, but to glimpse at some of the best practices used which were appropriate in those bygone days, and some which in my opinion can still be practically valid.

When I faced the first interview at the Bata Shoe Company of Ceylon Ltd in 1969, the very first question I was asked by the Personnel Manager was why I have stipulated a low salary. You should never underestimate yourself. I was reminded. By that time, I had a little over one years’ experience in one of the footwear companies and I was studying part-time for LIRI ( UK ). We joined as trainees under the Management Development Personnel (MDP), and the very  first document we were given was a printed leaflet about learning principles (which I still have filed). It started with the famous ancient Chinese quote:

Give a Man a Fish, and You Feed Him for a Day. Teach a Man to Fish, and You Feed Him for a Lifetime.

The type of training was truly hands-on. Whichever functional area we were selected, be it Production, Technical, Purchasing, Marketing, HR or Engineering, we were assigned to the sales outlets and showrooms for one week to familiarize with customer requirements and to learn the shoe sizes by practice. It was a very practical way of understanding customer perception on which there are a multitude of techniques available these days. In the technical and production area which I preferred, our training programme included actual learning and practice of milling, the internal mixer, and other rubber processing machinery, including moulding , and later, working alongside the operators ( sitting next to Nellie) , in the footwear conveyors. The injection molding techniques were not available in the Sri Lanka factory by that time. This reminds me of the Genba  (real place)  concept, of the Japanese which I  happen to familiarize, much later in life. The “Baptism by Fire” became a guiding light in shaping my career in the rubber industry. We were also given a small ring bound hardcover pocket notebook, where we were compelled to list down the daily tasks, mark the ones accomplished and carry forward the balance to the next day. Every operational division used a “Workshop Balance Sheet '' which gave a record of hourly production against target, and the reasons for any shortfall had to be corrected promptly. It was also required to show the material and machine availability for the following day’s production requirement and get the signature of the responsible persons. This was a simple yet effective way of assigning responsibility and accountability. Internal Memos were delivered by hand and the signature of the recipient was taken on the original, and in retrospect, I think that this was a more reliable mode than the emails when considering accountability.

 It was an era where there no ICT, and other paraphernalia, computers, electronic calculators, smartphones and APPs that a young person has at his disposal The fastest mode of communication was the Telex, and photocopier (Xerox) and the Facsimile, were  yet to see the dawn of the day. We were given a large record book similar to a modern wedding photographic album, which was called the Wellington Book, (named after the Duke of Wellington, of the Battle of Waterloo fame), to record all our learning experiences, which the Personnel Manager discussed with us during the weekly counselling sessions. At a time when the now famous ISO 9001 Procedures and SOPs were not heard of, the organization used standard procedures, and other working documents and formats, including standard formula cards, in its worldwide network of about 110 factories.

 We were encouraged to learn from direct observations which include cleanliness and housekeeping also, reminiscent of the power of observations of Sherlock Holmes, which generally ended up with the comment “elementary my dear Watson”. Although the systemized data analysis and virtual access were m not available, my opinion is that the power of observation and hands-on experience enhances the brain functioning, which even some of the modern research has shown to be diminishing with the automation and Artificial Intelligence.

The importance of Tacit (implicit) knowledge or knowing how was given a prominent position during those days, while Explicit knowledge (knowing what), codified and digitalized, plays a more important role nowadays. A parallel from the field of medical examination seems suitable to cite at this juncture.  Competent   Ayurvedic physicians are capable of diagnosing many physical illnesses, acutely by feeling the pulse of the patient (which even some Western practitioners used to do in our young days), while modern specialists are heavily dependent on tests and techniques and numbers, and yet the general status of physical wellbeing of the people  is no better.

Another important aspect of HRD during those days was providing opportunities for representing the company in regional conferences, where we had to present and discuss the technical and other productivity improvements with our counterparts. The only equipment available were the slide projectors and the Flip Charts, which made it a challenging task. It was also an opportunity to interact with people of different nationalities and cultures, which the current tele -conferences and the most recent webinars cannot fulfil adequately. Evaluation of such training was initially done by way of a presentation to the Senior Management and a component of the annual increments was determined by the productive activities one completed after the training, apparently was “no free lunch”.

Some of the leading rubber and chemical raw material suppliers of the yesteryears, Bayer, Monsanto, Rheine Chemie, Polysar,ICI and Vanderbilt , to name  few played a leading role in improving the knowledge  base of the personnel engaged  in the industry. Their Handbooks, and Technical Notes were invaluable treasures. The three-week residential Customer Technical Training Programme of Bayer India was in the Annual HR Agendas during those daysI had the fortune of participating in this programme in 1978, and it was very  efficiently handled by Ms R.R Pandit ( diseased ) , SN Chakravarthi.

During my subsequent career progress with companies in Nairobi, Kenya and Sri Lanka, I have made an endeavor to use some of these proven methods to develop the technical and production staff in the companies I have worked. One of the effective methods that can be cited is the compulsory training in Banbury Mixing given to trainees from the universities in Sri Lanka during their In-Plant Training and it gives me a great satisfaction to see that most of them have done very well in their careers and are holding high positions in the industry. Working in an environment with carbon black is a useful learning method, which will be helpful in our professional as well as personal lives.

Not all human resources managers are created equal. In fact, they come from a variety of backgrounds on their way to higher-level HR positions. Still, despite these different paths, many still share basic HR manager responsibilities. The most vital aspect is the importance of the personal touch and the “people centeredness” with respect to the interphases, which the modern techniques seem to be fast obliterating  

The vital message I would wish to the industry is the dire importance of the 3Bs, namely, going back to the base at whatever technology level we are engaged, reinforce the base and sustain the base.

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TyreSafe has issued a fresh warning to UK motorists regarding the persistent dangers of part-worn tyres, drawing on the findings of recent multi-agency enforcement operations. The safety charity has underscored that despite ongoing efforts to regulate the sector, significant compliance failures continue to place drivers at risk. These concerns are based on collaborative inspections conducted over the past year with Trading Standards, police forces and local authorities, which have revealed systemic issues within the market.

Enforcement actions in Norfolk and Lancashire have exposed alarming deficiencies in the safety and legality of part-worn tyres on sale. In Norfolk, an inspection of nearly 200 tyres across several retail outlets found that over a third were in a dangerous condition, featuring exposed cords, structural damage and inadequate repairs. Remarkably, only a single tyre out of the entire batch satisfied all legal requirements, leading to the immediate removal of unsafe products and subsequent enforcement measures against non-compliant sellers.

Parallel operations in Lancashire painted an equally concerning picture, where none of the 30 part-worn tyres examined met the mandatory legal standards. Every tyre inspected failed to display the compulsory ‘PART-WORN’ marking, and many exhibited serious defects such as embedded objects, sidewall damage and substandard repairs. These discoveries have prompted ongoing engagement with businesses to encourage better practices, though the overall findings highlight a widespread disregard for established safety protocols.

In response to the enforcement outcomes, TyreSafe has noted that educational initiatives have yielded some positive changes among retailers. Certain businesses have enhanced their understanding of legal obligations, reduced their stock of part-worn tyres or transitioned to offering new budget alternatives. Nevertheless, the charity maintains that part-worn tyres remain a high-risk category, as compliance is not uniformly observed, leaving consumers vulnerable to products with undocumented histories and hidden structural weaknesses that are not always visible during a casual inspection.

The organisation has emphasised the critical distinction between tyres fitted to used vehicles and those sold as standalone part-worn products. While the former are acquired as part of a complete car purchase, the latter are individual items whose safety and legality depend entirely on the retailer’s diligence. TyreSafe has reiterated that these tyres must meet strict legal criteria, including a minimum tread depth of two millimetres, successful pressure testing and freedom from cuts or bulges, yet enforcement shows these rules are frequently ignored.

Motorists are being strongly urged to exercise caution and prioritise their safety by sourcing tyres from reputable suppliers and conducting regular checks on air pressure, condition and tread depth. TyreSafe has highlighted that opting for part-worn tyres on cost grounds can prove false economy, given their reduced lifespan and elevated risk of sudden failure. The charity continues to advocate for new tyres as the safest choice, stressing that the unknown history of part-worn products can have dire consequences in real-world driving conditions.

Stuart Lovatt, TyreSafe Chair, said, “Our recent education and enforcement activity revealed a deeply concerning picture of tyre safety on UK roads. Too often, part-worn tyres are being used as a dangerous short-term fix rather than a safe, compliant solution. We encountered vehicles fitted with severely aged tyres that should have been removed from service years ago, alongside single-tyre replacements fitted purely to secure an MOT pass. This creates highly unstable and potentially dangerous combinations, including mismatched summer and winter tyres on the same axle, which can seriously compromise braking and handling. Perhaps most alarming, none of the part-worn tyres we inspected carried the legally required ‘PART-WORN’ marking, highlighting a serious lack of compliance and leaving motorists unknowingly exposed to unsafe and unverified products.”

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The Yokohama Rubber Co., Ltd. has announced that a Mitsubishi Triton pickup truck, fitted with its GEOLANDAR M/T G003 mud-terrain tyres, secured the overall championship at the 2026 Asia Cross Country Rally (AXCR). The event took place entirely within Thailand from 10 to 15 August. This victory marks the second consecutive overall win for a Mitsubishi Triton utilising Yokohama’s GEOLANDAR tyres, adding to previous titles in 2022, 2023 and 2025.

The triumphant vehicle was fielded by Team Mitsubishi Ralliart, with lead driver Katsuhiko Taguchi and co-driver Takahiro Yasui at the helm. After third-place finishes in the opening two legs, the pair surged to the front by clocking the fastest time in Leg 3. They maintained their advantage through Legs 4 and 5, the latter being the pivotal YOKOHAMA RUBBER SS5 stage. A careful, puncture-free drive in the final Leg 6 allowed them to finish 2 minutes and 25 seconds ahead of their nearest rivals, securing their first overall AXCR title.

Five of the first 10 finishers were equipped with GEOLANDAR tyres, including the third-place Isuzu D-Max from the ISUZU SUPHAN TRANE TITANIUM YOKOHAMA NEXZTER RALLY TEAM. The GEOLANDAR CTS Rally Team’s Suzuki JIMNY SIERRA, piloted by the Japanese female duo of Koto Haneda and Momo Tsukishima, achieved 19th place overall, second in the T1G class and victory in the ladies' division.

The GEOLANDAR M/T G003 tyre is engineered for superior off-road performance and durability. The AXCR, an FIA-sanctioned event since 1996, covered approximately 2,000 kilometres from Pattaya to Phitsanulok through mountains, jungles and plantations, further validating the capability of Yokohama’s tyre technology.

Hiroshi Masuoka, Director, Team Mitsubishi Ralliart, said, “Again this year, Team Mitsubishi Ralliart selected Yokohama Rubber’s GEOLANDAR M/T G003 tyres for our Tritons entered in the AXCR. This year, Chayapon’s vehicle was the only one that suffered a tyre puncture. A flat tyre can make it difficult for drivers to attack the course with confidence, which greatly affects the flow of the rally. Amid a very tough battle, I think the Taguchi/Yasui team’s ability to drive stably and complete the rally without a single puncture contributed greatly to their overall championship. The GEOLANDAR M/T G003’s highly stable performance supported that victory at this year’s AXCR.”

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Linglong Tire hosted legendary Brazilian full-back Roberto Carlos at its headquarters in Zhaoyuan from 14 to 16 August 2026. The Real Madrid official ambassador’s visit included high-level meetings with the tyre manufacturer’s senior management, alongside engagements with key clients and commercial partners. His itinerary featured a comprehensive tour of the company’s primary production facility and an in-depth briefing on its smart manufacturing systems.

The former Real Madrid star explored the firm’s research and development centre and evaluated the Sino-Asia test track, recognised as China’s largest and most advanced proving ground. Carlos expressed considerable admiration for the facility’s professionalism and scale, particularly noting the colossal 63-inch off-the-road tyre displayed at the headquarters. His schedule also included a panel discussion with Linglong Chairman Wang Feng and CEO Lingkun ‘Andy’ Zhou.

Linglong Tire has served as Real Madrid’s Global Tire Partner since 2024, a commitment that extends into the 2026/2027 season. The partnership is activated as the nine-time European champions prepare for their La Liga opener against Real Sociedad at the Santiago Bernabeu on 26 August. As part of the agreement, the Linglong brand secures prominent visibility on the stadium’s digital perimeter boards for all domestic league and cup fixtures.

Additional sponsorship benefits include logo placement on partner boards and the official club website, along with VIP hospitality packages. The collaboration also features advertisements in Real Madrid’s digital and print publications, television spots on the club’s official channel and extensive integration into the club’s media activities, solidifying Linglong’s presence within the Spanish giants’ commercial framework.

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The Yokohama Rubber Co., Ltd. has announced the presentation of findings from an international joint research project for developing technologies to prevent and control rubber tree leaf fall diseases. Lead researcher Minami Matsui delivered a public lecture on 1 August, addressing the global history of rubber trees and collaborative measures against Leaf Fall Disease, which has significantly reduced production in affected regions.

Yokohama Rubber participates as a cooperating corporation in this initiative, which aims to achieve sustainable natural rubber production through disease management. The project has been selected under the Science and Technology Research Partnership for Sustainable Development programme, jointly implemented by the Japan Science and Technology Agency and the Japan International Cooperation Agency, with support from the Ministry of Foreign Affairs and the Ministry of Education, Culture, Sports, Science and Technology. This international effort unites Japanese and Indonesian institutions, focusing on Indonesia as the world's second-largest natural rubber producer, where Leaf Fall Disease has severely curtailed output. The research targets smallholder farmers, who account for over 90 percent of the nation's production, by utilising pesticides to combat the disease.

Minami Matsui (left) and co-researcher Emiko Kurihara, Assistant Professor at Keio University

Since the project launched in 2020, research has progressed from pesticide screening to field evaluations at institutional test farms and corporate plantations, and then to smallholder farm assessments beginning in September 2025. Throughout each phase, Yokohama Rubber has investigated pesticide residues in natural rubber latex and evaluated their effects on rubber properties, confirming that proper application does not compromise quality. All field evaluations have demonstrated the selected pesticides' effectiveness, and the project is now advancing towards the practical phase, including securing pesticide registration for Indonesian use.

This research aligns with Yokohama Rubber's Procurement Policy for Sustainable Natural Rubber, which includes supporting small-scale farmers. The company also participates as an official partner in another SATREPS project focused on utilising rubber seeds for green products to address global warming and plastic pollution.

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