HRD seeks to constantly maintain maximum efficiency and effectiveness by examining employee functions in their jobs. To increase the performance of a company, HRD focuses on elements such as staff satisfaction, compensation, and incentives to keep up morale in order to achieve the highest possible performance from the employees HRD covers the role of recruitment, job analysis, performance appraisals, and skill inventorying to gain a competitive advantage. The extracted data during HR Planning are required to keep track of the human capital functioning within the company. While the task of compiling accurate data may be difficult, advances in technology play a major role in today’s HR function to help automate the work and make it easier.

In the digital era, current human resource planning is leaning toward a more machine-based system. The benefits of cutting-edge technology can help HR planners greatly increase the efficiency and their ability to forecast future needs and wants. The future of HR lies in data analytics that compiles all the information on employees, including their upbringing, experience, performance, and skill sets and monitors them via a computerised interface. Human resource planning is creating strategies around machine run data. The resulting benefit makes artificial intelligence (AI) an important asset that would decrease the time spent on recruitment and increasing its effectiveness while also providing applicants with a fair assessment.

It is with a great sense of admiration mixed up with a dash of amazement, that I scan the current HRD scenario to witness the giant strides made in this field. Yet amongst the glamour and glitter orchestrated by many organisations, which apparently looks like the tip of the iceberg, perhaps it could be my imagination at this late stage of life, I notice a sense of undue stress and dissatisfaction among the staff at all levels in most companies I happen to visit during my consultancies. It makes me to wonder whether we are better off nowadays and motivates me to recollect the scenarios that existed half a century ago during my formative years

As the well quoted words of Mark Antony in Julius Caesar of Shakespeare:

  Friends, Romans, countrymen, lend me your ears;

  I come to bury Caesar, not to praise him,

My aim is not to glorify the so-called good old days, but to glimpse at some of the best practices used which were appropriate in those bygone days, and some which in my opinion can still be practically valid.

When I faced the first interview at the Bata Shoe Company of Ceylon Ltd in 1969, the very first question I was asked by the Personnel Manager was why I have stipulated a low salary. You should never underestimate yourself. I was reminded. By that time, I had a little over one years’ experience in one of the footwear companies and I was studying part-time for LIRI ( UK ). We joined as trainees under the Management Development Personnel (MDP), and the very  first document we were given was a printed leaflet about learning principles (which I still have filed). It started with the famous ancient Chinese quote:

Give a Man a Fish, and You Feed Him for a Day. Teach a Man to Fish, and You Feed Him for a Lifetime.

The type of training was truly hands-on. Whichever functional area we were selected, be it Production, Technical, Purchasing, Marketing, HR or Engineering, we were assigned to the sales outlets and showrooms for one week to familiarize with customer requirements and to learn the shoe sizes by practice. It was a very practical way of understanding customer perception on which there are a multitude of techniques available these days. In the technical and production area which I preferred, our training programme included actual learning and practice of milling, the internal mixer, and other rubber processing machinery, including moulding , and later, working alongside the operators ( sitting next to Nellie) , in the footwear conveyors. The injection molding techniques were not available in the Sri Lanka factory by that time. This reminds me of the Genba  (real place)  concept, of the Japanese which I  happen to familiarize, much later in life. The “Baptism by Fire” became a guiding light in shaping my career in the rubber industry. We were also given a small ring bound hardcover pocket notebook, where we were compelled to list down the daily tasks, mark the ones accomplished and carry forward the balance to the next day. Every operational division used a “Workshop Balance Sheet '' which gave a record of hourly production against target, and the reasons for any shortfall had to be corrected promptly. It was also required to show the material and machine availability for the following day’s production requirement and get the signature of the responsible persons. This was a simple yet effective way of assigning responsibility and accountability. Internal Memos were delivered by hand and the signature of the recipient was taken on the original, and in retrospect, I think that this was a more reliable mode than the emails when considering accountability.

 It was an era where there no ICT, and other paraphernalia, computers, electronic calculators, smartphones and APPs that a young person has at his disposal The fastest mode of communication was the Telex, and photocopier (Xerox) and the Facsimile, were  yet to see the dawn of the day. We were given a large record book similar to a modern wedding photographic album, which was called the Wellington Book, (named after the Duke of Wellington, of the Battle of Waterloo fame), to record all our learning experiences, which the Personnel Manager discussed with us during the weekly counselling sessions. At a time when the now famous ISO 9001 Procedures and SOPs were not heard of, the organization used standard procedures, and other working documents and formats, including standard formula cards, in its worldwide network of about 110 factories.

 We were encouraged to learn from direct observations which include cleanliness and housekeeping also, reminiscent of the power of observations of Sherlock Holmes, which generally ended up with the comment “elementary my dear Watson”. Although the systemized data analysis and virtual access were m not available, my opinion is that the power of observation and hands-on experience enhances the brain functioning, which even some of the modern research has shown to be diminishing with the automation and Artificial Intelligence.

The importance of Tacit (implicit) knowledge or knowing how was given a prominent position during those days, while Explicit knowledge (knowing what), codified and digitalized, plays a more important role nowadays. A parallel from the field of medical examination seems suitable to cite at this juncture.  Competent   Ayurvedic physicians are capable of diagnosing many physical illnesses, acutely by feeling the pulse of the patient (which even some Western practitioners used to do in our young days), while modern specialists are heavily dependent on tests and techniques and numbers, and yet the general status of physical wellbeing of the people  is no better.

Another important aspect of HRD during those days was providing opportunities for representing the company in regional conferences, where we had to present and discuss the technical and other productivity improvements with our counterparts. The only equipment available were the slide projectors and the Flip Charts, which made it a challenging task. It was also an opportunity to interact with people of different nationalities and cultures, which the current tele -conferences and the most recent webinars cannot fulfil adequately. Evaluation of such training was initially done by way of a presentation to the Senior Management and a component of the annual increments was determined by the productive activities one completed after the training, apparently was “no free lunch”.

Some of the leading rubber and chemical raw material suppliers of the yesteryears, Bayer, Monsanto, Rheine Chemie, Polysar,ICI and Vanderbilt , to name  few played a leading role in improving the knowledge  base of the personnel engaged  in the industry. Their Handbooks, and Technical Notes were invaluable treasures. The three-week residential Customer Technical Training Programme of Bayer India was in the Annual HR Agendas during those daysI had the fortune of participating in this programme in 1978, and it was very  efficiently handled by Ms R.R Pandit ( diseased ) , SN Chakravarthi.

During my subsequent career progress with companies in Nairobi, Kenya and Sri Lanka, I have made an endeavor to use some of these proven methods to develop the technical and production staff in the companies I have worked. One of the effective methods that can be cited is the compulsory training in Banbury Mixing given to trainees from the universities in Sri Lanka during their In-Plant Training and it gives me a great satisfaction to see that most of them have done very well in their careers and are holding high positions in the industry. Working in an environment with carbon black is a useful learning method, which will be helpful in our professional as well as personal lives.

Not all human resources managers are created equal. In fact, they come from a variety of backgrounds on their way to higher-level HR positions. Still, despite these different paths, many still share basic HR manager responsibilities. The most vital aspect is the importance of the personal touch and the “people centeredness” with respect to the interphases, which the modern techniques seem to be fast obliterating  

The vital message I would wish to the industry is the dire importance of the 3Bs, namely, going back to the base at whatever technology level we are engaged, reinforce the base and sustain the base.

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Kuraray America, Inc. (KAI) returned as a sponsor of the Galveston Bay Foundation’s Bike Around the Island, with 21 cyclists completing a 43-mile ride on 17 October 2026. The event coincided with the 20th anniversary celebration of Bike Around the Bay, reinforcing KAI’s support for the Foundation’s conservation mission.

Although the ride spanned a single day, the cause continues year-round through initiatives such as the River, Lakes, Bays ’N Bayous Trash Bash and oyster reef monitoring at Sweetwater Nature Preserve. These programmes protect the Bay’s waters, restore coastal habitats and preserve regional biodiversity. KAI contributed to that mission by mobilising nine volunteers alongside participating employees, family members and friends, collectively raising more than USD 8,300 for GBF’s conservation efforts.

At the second rest stop, KAI volunteers welcomed cyclists with encouragement and a chance to reconnect before the next stretch. For cycling team captain Diana Maya, the stop became a meaningful moment of teamwork and connection, illustrating how employees and volunteers supported both the event and one another. Special recognition went to Maya and Johnny Alvarado, KAI’s volunteer lead, for coordinating this year’s participation, and the company expressed appreciation to every cyclist, volunteer, employee, family member and friend who contributed time, energy and encouragement.

The 20th anniversary marked two decades of bringing cyclists, volunteers, corporate partners and community members together for Galveston Bay. KAI congratulated the Foundation on the milestone and affirmed its commitment to community engagement and environmental stewardship, supporting efforts that protect natural ecosystems surrounding the communities where employees live and work. From cycling 43 miles to volunteering at rest stops and supporting year-round conservation, KAI’s participation reflected a shared commitment to protecting Galveston Bay for future generations.

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Goodyear is continuing its holiday partnership with the U.S. Marine Corps Reserve Toys for Tots Program by hosting toy drives at all three of its blimp bases, marking the 16th year of the tradition. The events offer community members a rare chance to step inside the iconic Goodyear Blimp hangars while contributing to local children’s holiday celebrations.

Guests at each location are encouraged to bring a new, unwrapped toy, with all donations supporting Toys for Tots campaigns in the respective blimp base communities. Over the past 16 years, these drives have collected more than 300,000 toys and raised over USD 875,000 for the Marine Toys for Tots Program, brightening the holidays for children and families nationwide.

The Ohio Wingfoot Lake base will host a drive-through event 4–6 December from 2–7 p.m., allowing residents an exclusive behind-the-scenes look before dropping off donations to a US Marine representing Toys for Tots. In Florida, Pompano Beach will hold open house hangar tours on 6 December from 11 a.m.–5 p.m., with registration available online. California’s Carson location will welcome attendees on 4 December from 2–5 p.m. and 5 December from 9 a.m.–1 p.m., with tour spots reservable beginning 1 November.

Founded in 1947, Toys for Tots collects new, unwrapped toys during October, November and December and distributes them as Christmas gifts to disadvantaged children in the communities where campaigns are conducted. The blimp bases will also accept mailed toy or monetary donations, with details available on the Goodyear Blimp website and Facebook page. 

Joni Fitch, Director of Community Engagement, Goodyear, said, “For 16 years, this tradition has brought our communities together around the holidays in a uniquely Goodyear way. Opening our blimp hangars gives us a special opportunity to welcome our neighbours and support Toys for Tots in helping make the holidays brighter for local children and families.”

Retired Marine Colonel Ted Silvester, Chief Revenue Officer of the Marine Toys for Tots Foundation, said, "We are very pleased to welcome Goodyear back for their 16th year as a National Corporate Donor of the Marine Toys for Tots Program. With their generous support, we will be able to fulfil the Christmas holiday dreams of thousands of less fortunate children, who otherwise might have been forgotten."

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Bridgestone has unveiled a new generation of aircraft tyres designed for the Boeing 737, delivering improved wear performance through optimised design. The tyres were first introduced on aircraft flown by partner airlines, helping to enhance their operational efficiency, and the company now intends to extend their availability to carriers worldwide. From 2027, tyres incorporating the advanced technology are scheduled to be fitted to a broad range of aircraft.

The launch comes as aviation continues to recover rapidly from the Covid-19 pandemic, a rebound that has brought labour shortages and made operational efficiency more critical than ever. At the same time, the sector is stepping up sustainability efforts in support of the International Civil Aviation Organization's target of net-zero CO2 emissions by 2050. Bridgestone refined the technology using extensive flight data supplied by partner airlines together with its own simulation tools, carrying out thorough evaluations and verification across a wide range of conditions.

The new tyres preserve the high durability of the company's existing Revolutionarily Reinforced Radial (RRR) technology while markedly improving wear resistance and curbing uneven wear through a new tread compound and an optimised contact profile. Casing durability has also been strengthened via an optimised sidewall design. Combined with advanced tyre wear prediction solutions developed alongside airlines and with retreading, the tyres support greater operational efficiency and lower CO2 emissions without compromising safety or reliability.

The new compound, which improves carbon black reinforcement and dispersion through Bridgestone's proprietary NanoPro-Tech molecular control technology, delivers better wear balance during landing and taxiing. Compared with the previous product, the tyre achieves more than 20 percent additional landings per tyre, reducing replacement downtime and maximising aircraft utilisation for high-frequency operators such as domestic carriers, while helping to lower operating costs.

Separately, the combination of flight data and simulation enabled Bridgestone to optimise contact conditions for aircraft-specific surfaces, including runways and taxiways, producing more uniform contact and cutting irregular wear seen on certain routes by more than 20 percent. This lowers the risk of unplanned replacements and flight delays, supporting on-time performance and easing the burden on maintenance teams. Further optimisation of the sidewall design based on RRR technology has extended tyre durability, and because roughly 80 percent of the materials in a retreaded tyre can be reused from the original, retreading reduces CO2 emissions at the manufacturing stage.

Bridgestone's aircraft tyres hold the leading installation share among airlines ranked in the top 10 of the SKYTRAX World Airline Awards 2025, underpinning safe and reliable operations. The company aims to maximise the productivity and economic value of airline operations, in line with the ‘Extension’ and ‘Economy’ commitments set out in the Bridgestone E8 Commitment, while enabling longer tyre life with lower resource consumption and emissions.

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Continental has introduced the ContiTrailAttack 4, the successor to its highly successful ContiTrailAttack 3 adventure tyre. The new 90/10 tyre retains the strengths of its predecessor while pushing performance further, aimed at riders who spend most of their time on asphalt but want readiness for occasional detours onto unpaved roads.

A full-silica compound delivers fast warm-up along with enhanced grip in both wet and dry conditions. The tyre offers intuitive and predictable handling wherever the journey leads, while state-of-the-art carcass materials and construction ensure reliable stability in every riding situation, even when fully loaded. Continental's MultiZoneBelt technology provides outstanding agility on winding roads and confidence on fast straights.

A newly developed cross-ply carcass construction for models with a 21-inch front wheel in size 90/90-21 stands out as a key highlight. The latest materials create a more flexible carcass, a better feel for the surface and calmer, more balanced handling. A revised apex design supports the sidewall and improves stability, while a new innerliner makes all sizes tubeless-compatible. The tyre also achieves a new level of steering precision for adventure motorcycles with 21-inch front wheels.

Positioned as a 90/10 tyre for 90 percent road use and 10 percent unpaved paths, the ContiTrailAttack 4 suits adventure riders who mostly choose paved roads but remain ready for spontaneous gravel detours. Confidence, stability and fun in twisty sections take centre stage, whether on the daily commute or a motorcycle vacation. It fits a wide range of modern adventure and travel enduro motorcycles, including the BMW R 1300 GS and F 900 GS, Honda CRF1100L Africa Twin, KTM 1390 Super Adventure S EVO, Triumph Tiger 1200 Rallye Pro, Ducati Multistrada V4 S, CFMoto MT 800 X and Voge DS 900X.

Raphael Michels, Product Manager – Motorcycle Tires, Continental, said, “Our full-silica compound inspires confidence at all times – from a cool morning start to a demanding mountain pass in the afternoon. The MultiZoneBelt technology, in turn, uses its specifically tuned stiffness zones in the steel belt to deliver outstanding agility on winding roads – and composure on fast straights.”

Rafael Kascha, Product Developer – Motorcycle Tires, Continental, said, “With the ContiTrailAttack 4, we are achieving a new level of steering precision for adventure motorcycles with a 21-inch front wheel. We accomplish this through advanced materials and a newly developed, cross-ply carcass construction. For riders, this means noticeably more direct and confidence-inspiring handling, whether in changing conditions on country roads or on occasional excursions onto gravel.”

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