HRD seeks to constantly maintain maximum efficiency and effectiveness by examining employee functions in their jobs. To increase the performance of a company, HRD focuses on elements such as staff satisfaction, compensation, and incentives to keep up morale in order to achieve the highest possible performance from the employees HRD covers the role of recruitment, job analysis, performance appraisals, and skill inventorying to gain a competitive advantage. The extracted data during HR Planning are required to keep track of the human capital functioning within the company. While the task of compiling accurate data may be difficult, advances in technology play a major role in today’s HR function to help automate the work and make it easier.

In the digital era, current human resource planning is leaning toward a more machine-based system. The benefits of cutting-edge technology can help HR planners greatly increase the efficiency and their ability to forecast future needs and wants. The future of HR lies in data analytics that compiles all the information on employees, including their upbringing, experience, performance, and skill sets and monitors them via a computerised interface. Human resource planning is creating strategies around machine run data. The resulting benefit makes artificial intelligence (AI) an important asset that would decrease the time spent on recruitment and increasing its effectiveness while also providing applicants with a fair assessment.

It is with a great sense of admiration mixed up with a dash of amazement, that I scan the current HRD scenario to witness the giant strides made in this field. Yet amongst the glamour and glitter orchestrated by many organisations, which apparently looks like the tip of the iceberg, perhaps it could be my imagination at this late stage of life, I notice a sense of undue stress and dissatisfaction among the staff at all levels in most companies I happen to visit during my consultancies. It makes me to wonder whether we are better off nowadays and motivates me to recollect the scenarios that existed half a century ago during my formative years

As the well quoted words of Mark Antony in Julius Caesar of Shakespeare:

  Friends, Romans, countrymen, lend me your ears;

  I come to bury Caesar, not to praise him,

My aim is not to glorify the so-called good old days, but to glimpse at some of the best practices used which were appropriate in those bygone days, and some which in my opinion can still be practically valid.

When I faced the first interview at the Bata Shoe Company of Ceylon Ltd in 1969, the very first question I was asked by the Personnel Manager was why I have stipulated a low salary. You should never underestimate yourself. I was reminded. By that time, I had a little over one years’ experience in one of the footwear companies and I was studying part-time for LIRI ( UK ). We joined as trainees under the Management Development Personnel (MDP), and the very  first document we were given was a printed leaflet about learning principles (which I still have filed). It started with the famous ancient Chinese quote:

Give a Man a Fish, and You Feed Him for a Day. Teach a Man to Fish, and You Feed Him for a Lifetime.

The type of training was truly hands-on. Whichever functional area we were selected, be it Production, Technical, Purchasing, Marketing, HR or Engineering, we were assigned to the sales outlets and showrooms for one week to familiarize with customer requirements and to learn the shoe sizes by practice. It was a very practical way of understanding customer perception on which there are a multitude of techniques available these days. In the technical and production area which I preferred, our training programme included actual learning and practice of milling, the internal mixer, and other rubber processing machinery, including moulding , and later, working alongside the operators ( sitting next to Nellie) , in the footwear conveyors. The injection molding techniques were not available in the Sri Lanka factory by that time. This reminds me of the Genba  (real place)  concept, of the Japanese which I  happen to familiarize, much later in life. The “Baptism by Fire” became a guiding light in shaping my career in the rubber industry. We were also given a small ring bound hardcover pocket notebook, where we were compelled to list down the daily tasks, mark the ones accomplished and carry forward the balance to the next day. Every operational division used a “Workshop Balance Sheet '' which gave a record of hourly production against target, and the reasons for any shortfall had to be corrected promptly. It was also required to show the material and machine availability for the following day’s production requirement and get the signature of the responsible persons. This was a simple yet effective way of assigning responsibility and accountability. Internal Memos were delivered by hand and the signature of the recipient was taken on the original, and in retrospect, I think that this was a more reliable mode than the emails when considering accountability.

 It was an era where there no ICT, and other paraphernalia, computers, electronic calculators, smartphones and APPs that a young person has at his disposal The fastest mode of communication was the Telex, and photocopier (Xerox) and the Facsimile, were  yet to see the dawn of the day. We were given a large record book similar to a modern wedding photographic album, which was called the Wellington Book, (named after the Duke of Wellington, of the Battle of Waterloo fame), to record all our learning experiences, which the Personnel Manager discussed with us during the weekly counselling sessions. At a time when the now famous ISO 9001 Procedures and SOPs were not heard of, the organization used standard procedures, and other working documents and formats, including standard formula cards, in its worldwide network of about 110 factories.

 We were encouraged to learn from direct observations which include cleanliness and housekeeping also, reminiscent of the power of observations of Sherlock Holmes, which generally ended up with the comment “elementary my dear Watson”. Although the systemized data analysis and virtual access were m not available, my opinion is that the power of observation and hands-on experience enhances the brain functioning, which even some of the modern research has shown to be diminishing with the automation and Artificial Intelligence.

The importance of Tacit (implicit) knowledge or knowing how was given a prominent position during those days, while Explicit knowledge (knowing what), codified and digitalized, plays a more important role nowadays. A parallel from the field of medical examination seems suitable to cite at this juncture.  Competent   Ayurvedic physicians are capable of diagnosing many physical illnesses, acutely by feeling the pulse of the patient (which even some Western practitioners used to do in our young days), while modern specialists are heavily dependent on tests and techniques and numbers, and yet the general status of physical wellbeing of the people  is no better.

Another important aspect of HRD during those days was providing opportunities for representing the company in regional conferences, where we had to present and discuss the technical and other productivity improvements with our counterparts. The only equipment available were the slide projectors and the Flip Charts, which made it a challenging task. It was also an opportunity to interact with people of different nationalities and cultures, which the current tele -conferences and the most recent webinars cannot fulfil adequately. Evaluation of such training was initially done by way of a presentation to the Senior Management and a component of the annual increments was determined by the productive activities one completed after the training, apparently was “no free lunch”.

Some of the leading rubber and chemical raw material suppliers of the yesteryears, Bayer, Monsanto, Rheine Chemie, Polysar,ICI and Vanderbilt , to name  few played a leading role in improving the knowledge  base of the personnel engaged  in the industry. Their Handbooks, and Technical Notes were invaluable treasures. The three-week residential Customer Technical Training Programme of Bayer India was in the Annual HR Agendas during those daysI had the fortune of participating in this programme in 1978, and it was very  efficiently handled by Ms R.R Pandit ( diseased ) , SN Chakravarthi.

During my subsequent career progress with companies in Nairobi, Kenya and Sri Lanka, I have made an endeavor to use some of these proven methods to develop the technical and production staff in the companies I have worked. One of the effective methods that can be cited is the compulsory training in Banbury Mixing given to trainees from the universities in Sri Lanka during their In-Plant Training and it gives me a great satisfaction to see that most of them have done very well in their careers and are holding high positions in the industry. Working in an environment with carbon black is a useful learning method, which will be helpful in our professional as well as personal lives.

Not all human resources managers are created equal. In fact, they come from a variety of backgrounds on their way to higher-level HR positions. Still, despite these different paths, many still share basic HR manager responsibilities. The most vital aspect is the importance of the personal touch and the “people centeredness” with respect to the interphases, which the modern techniques seem to be fast obliterating  

The vital message I would wish to the industry is the dire importance of the 3Bs, namely, going back to the base at whatever technology level we are engaged, reinforce the base and sustain the base.

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Pirelli has renewed its collaboration with Toyota Gazoo Racing in North American rallying, a partnership that will see the new Toyota GR Corolla Rally RC2 make its competitive debut this weekend at the 100 Acre Wood Rally. This marks the second round of the season and reintroduces the Corolla name to international rally competition.

The vehicle, developed specifically for the RC2 category of the American Rally Association (ARA), is derived from the road-going GR Corolla and has been meticulously refined with contributions from Jari-Matti Latvala and Juho Hänninen. Central to its development was the use of the latest Pirelli AT Scorpion gravel tyres, an advanced evolution of a tyre family already widely respected in the World Rally Championship for its consistent reliability and performance. These same tyres will be used throughout the entirety of the American season.

American driver Seth Quintero has been selected to pilot the new machine for the remaining rounds of the championship, bringing fresh energy to the campaign. The Toyota GR Corolla Rally RC2 represents a significant technical achievement, blending production-based design with competition-focused engineering. The development process benefited from extensive testing and the input of world-class drivers, ensuring the car is well prepared for the challenges of the ARA. With the Pirelli AT Scorpion tyres providing a proven foundation for gravel performance, the team enters the season with strong momentum and clear objectives for the rounds ahead.

Terenzio Testoni, Rally Activity Manager, Pirelli, said, “It’s a pleasure to see our collaboration with Toyota renewed in American rallying with a technically exciting project such as the Toyota GR Corolla Rally RC2. The ARA championship is a top-level series that adds to the many rally and GT programmes supplied by Pirelli around the world. We are ready to bring our experience to support Toyota in this new challenge.”

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Hoosier Racing Tire, a subsidiary of Continental AG specialising in the production of racing tyres, has entered into a significant multi-year agreement with Street Car Takeover, assuming the roles of Presenting Sponsor and Official Tyre for the prominent street car racing series. This collaboration positions Hoosier at the forefront of a dynamic motorsport platform known for its high-energy atmosphere and rapid growth within the automotive community.

The partnership ensures Hoosier's prominent visibility throughout the entirety of SCT's event lineup. This includes a presence at preliminary gatherings, main racing days, collaborative activities and featured car showcases. By becoming the series' official tyre, Hoosier deepens its dedication to the racers and the vibrant culture that defines the sport, ensuring its products are integral to the competition.

Street Car Takeover orchestrates national weekends that combine various forms of racing, including traditional drag racing and roll racing, alongside substantial car shows. These events create an immersive experience centred on street car enthusiasm, drawing thousands of participants and spectators. The diverse competition classes accommodate a wide spectrum of vehicles, from everyday street-driven machines to extensively modified high-performance builds.

To enhance competitor support, a Hoosier Racer Incentive programme will be active throughout the season. Participants using Hoosier tyres across all racing classes will earn additional championship points, providing a tangible reward for their choice of equipment during the SCT tour. This commitment to grassroots competitors extends into the car shows held at each event, where special incentives and awards will recognise exceptional vehicles fitted with Hoosier tyres.

The 2026 Street Car Takeover season is set to commence with its opening event at Famoso Raceway in Bakersfield, California. This weekend marks the first of 17 scheduled race events, where racers and fans will gather to experience a programme filled with high-speed competition, displayed vehicles and continuous activity.

Nic Moncher, Head of Marketing, Hoosier Racing Tire, said, “Street Car Takeover represents the heart of grassroots street-car performance, showcasing real racers, amazing cars, undeniable competition and an incredible lifestyle scene. At Hoosier, our mission has always been to fuel passion, pride and success. We're proud to partner with SCT, bringing even more performance, competition and excitement to every event.”

Chase Lautenbach, Founder, Street Car Takeover, said, “Hoosier Racing Tire is an iconic brand in drag racing, and we couldn’t be more excited to welcome them as the Presenting Sponsor and Official Tyre of Street Car Takeover. Their reputation for performance, innovation and racer support makes them a perfect fit for our racers and our fans.”

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Hankook Tire has introduced the Laufenn S Fit 2, a new addition to its sporty tyre lineup that emphasises consistent performance, efficiency and durability while upholding the premium standards of the Hankook brand. This marks a significant milestone as the first Laufenn model to be selected as original equipment by European automobile manufacturers. The Laufenn S Fit 2 is now widely available in 94 sizes ranging from 15 to 20 inches, with a dedicated SUV version offered in sizes from 16 to 20 inches.

Engineered specifically for the European market, the tyre underwent rigorous testing to ensure it performs reliably across diverse driving conditions. It delivers strong grip and stability for agile cornering on dry asphalt, confident control during heavy rain and a smooth, comfortable ride through city traffic. A key technical advancement is the high silica compound combined with convex tread blocks, which enables nearly 90 percent of sizes to achieve the top EU wet grip classification of A. This represents a 16 percent reduction in braking distance compared to its predecessor. Furthermore, four wide linear grooves enhance water evacuation, resulting in a 10 percent improvement in wet handling and increased directional and lateral stability at higher speeds.

The S Fit 2 also demonstrates notable gains in sustainability and cost efficiency. With a rolling resistance rating between B and C, the tyre supports exemplary fuel economy. The integration of a new generation of polymers contributes to a 15 percent increase in mileage over the previous model, thereby reducing long-term tyre costs. Additionally, the refined tread pattern minimises vibrations and noise, significantly enhancing acoustic comfort.

Beyond its performance credentials, the Laufenn S Fit 2 offers a high load capacity and low weight, making it suitable for a broad spectrum of vehicles. Looking ahead, Laufenn tyres designed for plug-in hybrids and electric vehicles will feature a dedicated EV marking on the sidewall, a strategic characteristic of this second-generation product line that is already present on the S Fit 2.

Jang Hyuk Moon, Vice President – Marketing, Hankook Tire Europe, said, “With the Laufenn S Fit 2, we are strengthening the profile of our brand in the summer segment. The fact that the tyre is also being used as original equipment for the first time is an important milestone and shows that Laufenn is continuing to gain substance in the European market.”

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The AZuR project group on chemical recycling has published a comprehensive glossary to establish clear and consistent terminology in the field of used tyre processing. This resource aims to support a common understanding among industry professionals, scientists, politicians and the media by defining key technical terms and explaining complex processes transparently.

The glossary was compiled by Claus Lamer and Robert Weibold (both of Robert Weibold GmbH), along with Dr Ann-Kathrin Andresen (ING.-UP). It covers essential concepts related to chemical tyre recycling, such as pyrolysis and devulcanization, while also including other relevant recycling methods for context.

Pyrolysis, a central process in chemical recycling, involves the thermochemical decomposition of shredded tyres at high temperatures without oxygen. This process yields valuable outputs like pyrolysis oil, gas and recovered carbon black. The generated gas can be used to power the plant, making the process highly energy efficient. Devulcanisation is another technique highlighted, as it allows vulcanised rubber to be reprocessed into a usable secondary raw material.

These advanced recycling methods are crucial for advancing a sustainable tyre circular economy. They provide a climate-friendly alternative to landfills or incineration for tyres that are no longer suitable for repair or retreading. By transforming end-of-life tyres into valuable secondary raw materials, chemical recycling keeps resources in circulation and reduces reliance on fossil fuels.

With this glossary, the AZuR project group provides a foundational technical reference to guide future discussion and development. It encourages a balanced assessment of the opportunities and limitations of these technologies, promoting innovation that supports a fully functional circular economy.

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