HRD seeks to constantly maintain maximum efficiency and effectiveness by examining employee functions in their jobs. To increase the performance of a company, HRD focuses on elements such as staff satisfaction, compensation, and incentives to keep up morale in order to achieve the highest possible performance from the employees HRD covers the role of recruitment, job analysis, performance appraisals, and skill inventorying to gain a competitive advantage. The extracted data during HR Planning are required to keep track of the human capital functioning within the company. While the task of compiling accurate data may be difficult, advances in technology play a major role in today’s HR function to help automate the work and make it easier.

In the digital era, current human resource planning is leaning toward a more machine-based system. The benefits of cutting-edge technology can help HR planners greatly increase the efficiency and their ability to forecast future needs and wants. The future of HR lies in data analytics that compiles all the information on employees, including their upbringing, experience, performance, and skill sets and monitors them via a computerised interface. Human resource planning is creating strategies around machine run data. The resulting benefit makes artificial intelligence (AI) an important asset that would decrease the time spent on recruitment and increasing its effectiveness while also providing applicants with a fair assessment.

It is with a great sense of admiration mixed up with a dash of amazement, that I scan the current HRD scenario to witness the giant strides made in this field. Yet amongst the glamour and glitter orchestrated by many organisations, which apparently looks like the tip of the iceberg, perhaps it could be my imagination at this late stage of life, I notice a sense of undue stress and dissatisfaction among the staff at all levels in most companies I happen to visit during my consultancies. It makes me to wonder whether we are better off nowadays and motivates me to recollect the scenarios that existed half a century ago during my formative years

As the well quoted words of Mark Antony in Julius Caesar of Shakespeare:

  Friends, Romans, countrymen, lend me your ears;

  I come to bury Caesar, not to praise him,

My aim is not to glorify the so-called good old days, but to glimpse at some of the best practices used which were appropriate in those bygone days, and some which in my opinion can still be practically valid.

When I faced the first interview at the Bata Shoe Company of Ceylon Ltd in 1969, the very first question I was asked by the Personnel Manager was why I have stipulated a low salary. You should never underestimate yourself. I was reminded. By that time, I had a little over one years’ experience in one of the footwear companies and I was studying part-time for LIRI ( UK ). We joined as trainees under the Management Development Personnel (MDP), and the very  first document we were given was a printed leaflet about learning principles (which I still have filed). It started with the famous ancient Chinese quote:

Give a Man a Fish, and You Feed Him for a Day. Teach a Man to Fish, and You Feed Him for a Lifetime.

The type of training was truly hands-on. Whichever functional area we were selected, be it Production, Technical, Purchasing, Marketing, HR or Engineering, we were assigned to the sales outlets and showrooms for one week to familiarize with customer requirements and to learn the shoe sizes by practice. It was a very practical way of understanding customer perception on which there are a multitude of techniques available these days. In the technical and production area which I preferred, our training programme included actual learning and practice of milling, the internal mixer, and other rubber processing machinery, including moulding , and later, working alongside the operators ( sitting next to Nellie) , in the footwear conveyors. The injection molding techniques were not available in the Sri Lanka factory by that time. This reminds me of the Genba  (real place)  concept, of the Japanese which I  happen to familiarize, much later in life. The “Baptism by Fire” became a guiding light in shaping my career in the rubber industry. We were also given a small ring bound hardcover pocket notebook, where we were compelled to list down the daily tasks, mark the ones accomplished and carry forward the balance to the next day. Every operational division used a “Workshop Balance Sheet '' which gave a record of hourly production against target, and the reasons for any shortfall had to be corrected promptly. It was also required to show the material and machine availability for the following day’s production requirement and get the signature of the responsible persons. This was a simple yet effective way of assigning responsibility and accountability. Internal Memos were delivered by hand and the signature of the recipient was taken on the original, and in retrospect, I think that this was a more reliable mode than the emails when considering accountability.

 It was an era where there no ICT, and other paraphernalia, computers, electronic calculators, smartphones and APPs that a young person has at his disposal The fastest mode of communication was the Telex, and photocopier (Xerox) and the Facsimile, were  yet to see the dawn of the day. We were given a large record book similar to a modern wedding photographic album, which was called the Wellington Book, (named after the Duke of Wellington, of the Battle of Waterloo fame), to record all our learning experiences, which the Personnel Manager discussed with us during the weekly counselling sessions. At a time when the now famous ISO 9001 Procedures and SOPs were not heard of, the organization used standard procedures, and other working documents and formats, including standard formula cards, in its worldwide network of about 110 factories.

 We were encouraged to learn from direct observations which include cleanliness and housekeeping also, reminiscent of the power of observations of Sherlock Holmes, which generally ended up with the comment “elementary my dear Watson”. Although the systemized data analysis and virtual access were m not available, my opinion is that the power of observation and hands-on experience enhances the brain functioning, which even some of the modern research has shown to be diminishing with the automation and Artificial Intelligence.

The importance of Tacit (implicit) knowledge or knowing how was given a prominent position during those days, while Explicit knowledge (knowing what), codified and digitalized, plays a more important role nowadays. A parallel from the field of medical examination seems suitable to cite at this juncture.  Competent   Ayurvedic physicians are capable of diagnosing many physical illnesses, acutely by feeling the pulse of the patient (which even some Western practitioners used to do in our young days), while modern specialists are heavily dependent on tests and techniques and numbers, and yet the general status of physical wellbeing of the people  is no better.

Another important aspect of HRD during those days was providing opportunities for representing the company in regional conferences, where we had to present and discuss the technical and other productivity improvements with our counterparts. The only equipment available were the slide projectors and the Flip Charts, which made it a challenging task. It was also an opportunity to interact with people of different nationalities and cultures, which the current tele -conferences and the most recent webinars cannot fulfil adequately. Evaluation of such training was initially done by way of a presentation to the Senior Management and a component of the annual increments was determined by the productive activities one completed after the training, apparently was “no free lunch”.

Some of the leading rubber and chemical raw material suppliers of the yesteryears, Bayer, Monsanto, Rheine Chemie, Polysar,ICI and Vanderbilt , to name  few played a leading role in improving the knowledge  base of the personnel engaged  in the industry. Their Handbooks, and Technical Notes were invaluable treasures. The three-week residential Customer Technical Training Programme of Bayer India was in the Annual HR Agendas during those daysI had the fortune of participating in this programme in 1978, and it was very  efficiently handled by Ms R.R Pandit ( diseased ) , SN Chakravarthi.

During my subsequent career progress with companies in Nairobi, Kenya and Sri Lanka, I have made an endeavor to use some of these proven methods to develop the technical and production staff in the companies I have worked. One of the effective methods that can be cited is the compulsory training in Banbury Mixing given to trainees from the universities in Sri Lanka during their In-Plant Training and it gives me a great satisfaction to see that most of them have done very well in their careers and are holding high positions in the industry. Working in an environment with carbon black is a useful learning method, which will be helpful in our professional as well as personal lives.

Not all human resources managers are created equal. In fact, they come from a variety of backgrounds on their way to higher-level HR positions. Still, despite these different paths, many still share basic HR manager responsibilities. The most vital aspect is the importance of the personal touch and the “people centeredness” with respect to the interphases, which the modern techniques seem to be fast obliterating  

The vital message I would wish to the industry is the dire importance of the 3Bs, namely, going back to the base at whatever technology level we are engaged, reinforce the base and sustain the base.

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Magna Tyres Group has unveiled a revamped Dealer Portal, now accessible to customers across the globe. The enhanced platform consolidates products, information and essential sales and marketing tools into a single online environment, designed to simplify dealers' daily business operations.

Access has been simplified, with the portal login now positioned directly on the company's homepage. This provides quick and straightforward entry to the platform. The renewed portal offers Magna Tyres' extensive product range alongside a broad selection of dealer resources.

These resources include comprehensive product details, technical information and documentation, marketing materials available to order and useful downloads and sales support tools. Initially, stock availability will be visible only to customers supplied directly by Magna Tyres' headquarters. The portal is expected to evolve further, with expanded functionality and accessibility planned over time.

By centralising these tools, Magna Tyres seeks to give customers faster access to relevant information and make ordering and sales as efficient as possible. The initiative reflects the group's ongoing commitment to strengthening customer service and supporting its dealer network with practical, accessible and effective resources.

Arno van der Linden, Sales Director, said, “With the enhanced Dealer Portal, we want to make it easier for our customers to do business with Magna Tyres. Dealers can now find our extensive product portfolio, technical information, marketing support and other important resources in one place.”

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The Indian tyre major adds 22-inch SUV tyres, new truck and bus sizes and racing motorcycle tyres to its second factory

CEAT has expanded manufacturing at its Chennai plant to produce more premium tyres for India, Europe and North America, the Indian tyremaker.

The expansion covers passenger car and sports utility vehicle (SUV), commercial vehicle and two-wheeler tyres.

CEAT said it had developed the capability to make the SportDrive SUV ZR22, making it the first Indian tyre company to produce 22-inch tyres in India. The range, aimed at large-rim, ultra-premium SUVs, uses CEAT CALM technology and is being introduced for sale in India.

The plant also makes the 4SeasonDrive+, an all-season tyre to European standards, designed for changing weather with a focus on wet grip. Another product, the CrossDrive RT, is a rugged-terrain tyre developed for the US off-road market. CEAT said it also suits regular road use and widens its premium SUV range in India.

Arnab Banerjee, managing director and chief executive, said: "The Chennai plant is an important part of CEAT's growth in India and international markets. The expanded capabilities allow us to manufacture increasingly sophisticated products across passenger vehicles, two wheelers and commercial vehicles, while responding to the distinct requirements of customers in markets such as Europe and North America. This investment strengthens our ability to compete in premium segments with products developed and manufactured in India."

Truck and bus tyres

The plant can now make seven advanced truck and bus radial (TBR) sizes for some of the fastest-growing premium segments in Europe and North America. CEAT said fleets now want lower fuel consumption, better ride comfort and handling, and readiness for electric vehicles, as well as durability and mileage.

The company said its new wide-base tyres can replace the traditional two-tyre arrangement on each wheel. That makes vehicles lighter, improves fuel efficiency and frees capacity to carry more load. The low-profile sizes are aimed at modern tractors, regional haulage, trailers and urban distribution fleets.

The plant is also scaling up production of light truck steel radial tyres in 15-inch, 16-inch and 17.5-inch sizes. CEAT said demand is rising in India and overseas as manufacturers introduce new light trucks and buses.

Two-wheeler range

In motorcycles, CEAT's SportRad Racing Slick range has been developed for racing and tested on demanding tracks by expert riders. The SportRad ST is a sport-touring range for motorcycles above 650cc, designed for long-distance riding, high-speed stability and cornering grip.

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Nova Motorsport has secured a multi-year agreement to become the Official Tyre Partner of the PartsForCars.ie Irish Rallycross Championship (IRX). The deal, struck with championship promoter Mondello Park, also brings in leading Irish motorsport supplier Euro M-Sport as a third partner. Under the arrangement, Nova Motorsport will serve as the exclusive tyre supplier to three headline classes from Rounds 3 and 4 of the 2026/27 season onward.

The affected categories are Supercar, Super Buggies and FIA Cross Car. Euro M-Sport will be present at every IRX event to supply and fit Nova Motorsport tyres for all competitors in these classes, ensuring consistent product availability and expert trackside assistance throughout the campaign. The collaboration links Ireland’s foremost rallycross promoter with a tyre brand whose lineage is deeply rooted in the discipline.

Nova Motorsport manufactures the former Avon Motorsport range under licence and owns the assets and intellectual property previously employed to produce Cooper Tires competition products. This gives the brand direct continuity with tyres that have long dominated rallycross, from national events to the FIA World Rallycross Championship. In the Supercar class, IRX competitors will use the Nova ACB11 in 225/640-17 fitment, with the Nova RALLYCROSS WET 210/635R17 available for wet conditions.

The ACB11 stands as the most successful rallycross tyre ever produced, with 10 FIA World Rallycross Championship titles, over 20 consecutive European crowns and numerous national honours. Relaunched in 2024, it is manufactured in Portugal using the original moulds, compound and construction, allowing IRX drivers to race on the same specification that has defined the sport’s elite level. Super Buggies and FIA Cross Car will run the all-new Nova ZZXC, revealed in August 2026 and developed specifically for Cross Car competition.

The ZZXC is Nova Motorsport’s first clean-sheet design. Its asymmetric rear tread fits either side of the car, reducing spare requirements, while a larger-block outer shoulder boosts durability and a more open inner pattern generates traction. Tyre pressure adjustments alter the rear profile for dry, wet or muddy conditions. Benchmark testing with three-time FIA European Cross Car Champion David Méat confirmed strong start-line traction, lateral grip and durability. The partnership also includes branding on every car in the exclusive categories, winner’s caps, Mondello Park signage, digital promotion and website features.

Roddy Greene, Managing Director, Mondello Park, said, “We are excited to have Nova Motorsport as our Tyre Partner as we enter a new era in the promotion of the Irish Rallycross Championship. Although Nova Motorsport is a relatively new company, it comes with a huge heritage, particularly in rallycross. Rallycross demands specialist tyres, so bringing on board a company as synonymous with rallycross as Nova Motorsport was an easy decision. We look forward to working with Nova as we continue to promote rallycross within Irish Motorsport.”

Matthew Vincent, Senior Product Category Manager, Nova Motorsport, said, “Nova Motorsport is proud to become Official Tyre Partner of the Irish Rallycross Championship. Irish rallycross has a long history and a passionate following, and under Mondello Park’s promotion, the IRX is a championship with real momentum. This agreement reinforces our commitment to rallycross at every level of the sport and gives us the ideal platform to bring both the ACB11 and the all-new ZZXC to a new group of competitors. The ACB11 needs little introduction. It is the most successful rallycross tyre ever made, and IRX Supercar drivers will race on exactly the construction and compound that has won world championships. The ZZXC is the first product we have created from a clean sheet, developed specifically for Cross Car, so it is fitting that the Super Buggies and FIA Cross Car classes will be among the first to compete on it. With Euro M-Sport delivering trackside supply and fitting at every round, competitors can be confident of consistent product and the highest level of support throughout the season.”

Mick McCullagh, Director, Euro M-Sport, said, “Rallycross, with the help of Mondello Park, has gone from strength to strength and is now one of the most exciting spectacles in Irish Motorsport. Euro M-Sport has a growing professional track record across multi-discipline motorsports, such as BSB, WEC, Motorsport Ireland Stages Events and contractual work with OEM Manufacturers. We are now delighted to partner with Nova Motorsport and the IRX to provide a world-class tyre and fitting service and help continue the growth of Rallycross in Ireland.”

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Hankook Tire has been named a Finalist in two categories at the 2026 International Design Excellence Awards, presented by the Industrial Designers Society of America. The IDEA programme ranks among the world’s three leading design honours, alongside Germany’s Red Dot and iF awards, with entrants judged across more than 20 categories on factors such as innovation, user experience and social responsibility.

One finalist entry came in the Social Impact Design category for re:move, an upcycling initiative that converts tyre-curing bladders into new resources. Developed with Seoul National University’s DISCO Lab, the Bladder Upcycling Series includes furniture, bricks and lifestyle products, while a Kinetic Wall built from those bricks expresses the company’s sustainability vision. The project has now collected four major international design honours this year, adding the IDEA recognition to a Red Dot Winner title, an A’ Design Gold award and a Green Good Design award.

The second finalist placement, in Concepts and Speculative Design, went to WheelBot2, a modular robotic wheel system. Using built-in and crab-walk drive motors, it achieves three-axis movement and full 360-degree omnidirectional motion, allowing precise control in tight spaces and along complicated routes. Judges praised the concept for expanding mobility possibilities in an era of smart cities and autonomous driving.

Hankook Tire’s latest showing follows success across all three of the world’s top design competitions, underscoring its global design credentials. The company has continued to sharpen that competitiveness by pushing innovation further into future mobility and sustainable design while reinforcing the premium positioning of its unified global brand, Hankook.

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