Silver linings in dark clouds
- By Rajiv Budhraja
- June 16, 2021
However, as is evident now, we were caught unawares. Mutated strain of the virus took India in its stride as we were yet to work out a robust vaccination strategy. To curb the spread and manage the health emergency getting out of control in view of paucity of beds, oxygen and ventilators, a large number of states-imposed lockdowns and other restrictions which continue till date.
As is normal under such circumstances, the economy bears the brunt and that is what seems to have happened. The fragile economic recovery seen in the second half of FY21 seems to have gone derailed. Consumer confidence has hit a new low as shown in a recent survey. Different rating agencies and multilateral organizations have downwardly revised the growth projections for the current fiscal year. From a bullish 11-13% growth (in view of base effect), the projections are now for growths in single digits only.
Needless to say, the pitch for economic revival is queered. But, curiously, as Covid infections come off from the peak levels and the recovery rates go up, a new kind of confidence is building up. The infection rates are coming down with as much alacrity as they had peaked.
Certainly, there is no room for any complacency as premonitions of a third wave have already been made. However, the vaccination strategy to inoculate a large number of Indians by the end of the year holds much hope. It has been observed that those countries that have already inoculated over 50% of their population have witnessed much less morbidity and mortality rates.
What also holds out hope are a range of high frequency indicators which show the resilience of the Indian economy and the entrepreneurship that shines through whenever an opportunity is provided. The economic growth in the fourth quarter of last fiscal has been better than expected. From a contraction of 24.4% and 7.4% in the first and second quarters, the economy turned around in the third one with 0.5% growth and ended the year with 1.6% growth in Q4.
There are a range of other indicators too. Industrial performance measured by IIP grew by 22.3 percent in March. Merchandise exports grew by 197 percent in April. The output of eight core infrastructure sectors grew by robust 7% in March. Manufacturing PMI has remained at a high of over 55 in March and April. GST revenue collection set a new record of Rs. 1.4 lakh crore in April.
If the tyre production data for FY21, as released recently, is anything to go by, Tyre Industry will continue to put the wheels of economy in motion against all odds. No doubt, Tyre Industry's overall numbers are down in FY21. However when looked closely, there is ample evidence that points to the resilience in the sector. Truck & Bus (T&B) tyre production, the bellwether of economy has turned in better performance in FY21 over FY20. And this despite the fact that April’20 was a washout in view of nationwide lockdown. Both T&B and Passenger Car tyre production touched significantly higher figures in March this year with T&B tyre production crossing 20 lakh numbers, a historic high.
FY21 will also go down as a landmark year when Radial Truck & Bus tyre production equalled that of Bias tyre production. Tyre exports from India have charted an upward trajectory in the second half of previous fiscal as the stability was achieved in the exports markets.
Forecast of a normal monsoon (third in a row) and the upcoming festive season can provide much-needed impetus to the economy if vaccination drive accelerates and Covid appropriate measures are followed strictly.
No doubt, the situation is still in a flux, and it is too nascent to gauge the true impact of the second wave on economic growth. But ramping up the vaccination drive and inoculating the entire adult population as early as possible will help.
And there is a major shift again in the vaccination policy. As this column gets on the editor’s desk, the federal government has decided to provide free coronavirus vaccines to states for inoculation of all above the age of 18.
FY 21 could not live up to the expectations that most Indians had. Hope the next year will. (TT)
German Rubber Industry Association Sounds Alarm Over 'Free Fall' And Looming Plant Closures
- By TT News
- September 09, 2026
The German Rubber Industry Association (wdk) has issued a stark warning, throwing its full support behind a recent open letter from the metal and electrical sectors that urges the Federal Government to implement immediate industrial reforms. Association President Michael Klein stressed that the current situation poses a fundamental threat to the nation’s industrial foundation, prosperity and the very fabric of its democratic society. He insisted that the time for half-measures has passed and that decisive action can no longer be postponed.
The association’s concerns are particularly acute for Germany’s rubber sector, a systemically important industry whose products are vital to strategic fields like healthcare, mobility, defence and infrastructure. According to Klein, mid-sized member companies are buckling under the weight of exorbitant energy costs, excessive bureaucratic red tape and aggressive competition from non-European rivals. He described the industry as being in a state of free fall, which jeopardises national self-sufficiency in several critical areas. To reverse this trend, the wdk is calling for the suspension of reporting duties, the abolition of the national emissions trading system to lower energy prices and robust measures to secure domestic markets.
These urgent appeals are underscored by the latest economic data for the first half of 2026, which paints a grim picture of the industry's trajectory. wdk chief economist Michael Berthel reported significant declines across all major indicators, with production dropping by 5.4 percent to 530,000 tonnes and the workforce shrinking by five percent to 57,200 employees. Revenue also took a substantial hit, falling by 4.1 percent to EUR 5.2 billion compared to the same period in 2025.
Berthel further cautioned that without a rapid improvement in the general operating conditions, the situation will only deteriorate further, leading to the permanent closure of more production facilities. The association’s leadership maintains that creating a level playing field in international competition is not merely an option but an absolute necessity for the survival of the rubber industry in Germany.
Pyrum Unveils New Corporate Identity And ‘Rethink Resources’ Vision
- By TT News
- September 09, 2026
Pyrum Innovations AG has unveiled a comprehensive rebranding initiative, introducing a new logo, an updated corporate design and a fully redesigned website. This strategic overhaul publicly reflects the company’s significant evolution in recent years across technological, entrepreneurial and international dimensions.
Central to the new identity is the guiding principle ‘Rethink Resources’, which encapsulates Pyrum’s shift in perspective towards viewing waste as a valuable raw material source. No longer positioning itself solely as a tyre recycler, the technology firm employs its proprietary thermolysis process to recover and reintegrate valuable resources into the production cycle. The refreshed brand imagery is designed to articulate this vision clearly while fostering a cohesive identity to support ongoing global expansion and technological scaling.
Visually, the transformation features a modern aesthetic with a clear design language intended to boost brand recognition internationally. The new website serves as a central hub, making the company’s technology and vision more accessible. This corporate identity will be phased into operations gradually, with existing materials replaced only during regular updates to align with sustainable resource management principles.
Pascal Klein, CEO, Pyrum Innovations AG, said, “Pyrum has evolved significantly in recent years. With our new brand identity, we want to make this evolution visible to the outside world as well. Our new brand identity is not a break from our previous identity, but rather the next logical step. ‘Rethink Resources’ perfectly captures what drives us: rethinking resources, tapping into new sources of raw materials with our technology and thereby making an important contribution to greater resource independence. Pyrum aims to be one of the first brands that comes to mind when it comes to resource resilience.”
Toyo Tires Debuts Proxes G-Tour Grand Touring All-Season Tyre For Premium CUVs And SUVs
- By TT News
- September 09, 2026
Toyo Tire U.S.A. Corp. (Toyo Tires) has introduced the Proxes G-Tour, a new grand touring all-season tyre engineered for premium CUVs, SUVs and passenger cars. Positioned as an ideal original equipment replacement, the tyre features a contemporary design that prioritises fuel and range efficiency across gasoline, hybrid and electric vehicles. Compared to ultra-high performance or standard touring alternatives, it delivers superior driving comfort through reduced road noise and low rolling resistance.
The tyre’s asymmetrical tread design and five-variable pitch pattern work in concert to minimise pattern noise while ensuring dependable traction on wet, dry and light-snow surfaces throughout its lifespan. Bevelled tread blocks enhance water evacuation to maximise road contact, while high-stiffness centre ribs and outside blocks, paired with an advanced compound and multi-wave sipes, balance ride comfort with robust wet and dry handling. These elements also provide firm grip and cornering stability, with the compound further promoting even wear and extended tread life.

Optimised for long-distance travel, the Proxes G-Tour offers a quiet, comfortable ride and is tailored for maximum fuel and range economy. The multi-wave sipes not only reduce irregular wear for increased durability but also contribute to a smooth, silent performance in diverse weather conditions. The tyre will be manufactured in more than 70 sizes and load/speed combinations, accommodating 16- to 22-inch wheel diameters with speed ratings of T, H, V and W.


Initial sizes are slated for September availability, with additional fitments rolling out through the end of the year. Key applications include vehicles from Audi, BMW, Lexus, Tesla, Toyota, Honda, Ford and Volkswagen. The Proxes G-Tour carries a 65,000-mile treadwear warranty for T/H-rated versions and a 55,000-mile warranty for V/W-rated models, alongside the Toyo Tires No Regrets 45-Day or 500-Mile Trial Offer.

Cameron Parsons, Technical Field Manager and Business Development, Toyo Tire U.S.A. Corp., said, "The Proxes G-Tour is an exciting addition to the Toyo Tires lineup and a new benchmark in our grand touring all-season category. Through our latest innovations in tyre construction and compound technology, the Proxes G-Tour delivers long tread life with confident wet and dry performance for everyday driving."
Yokohama Tire Extends Adaptive Motorsport Partnership With High Fives Foundation For Fourth Year
- By TT News
- September 09, 2026
Yokohama Tire has reinforced its commitment to adaptive motorsports by extending its partnership with the High Fives Foundation for a fourth straight year. Through this collaboration, the company supplies its GEOLANDAR truck and CUV/SUV tyres to the Return to Dirt programme, which empowers individuals with mobility impairments to navigate off-road environments using specialised vehicles and instruction.
The Return to Dirt initiative organises driving excursions across diverse landscapes, ranging from icy lakes to wooded trails. Participants manoeuvre modified Polaris RZRs equipped with hand controls and outfitted with Yokohama’s GEOLANDAR M/T G003 SxS tyres, ensuring reliable traction in challenging conditions.
Professional off-road racer and Team Yokohama member Kristen Matlock attended a recent Return to Dirt gathering and described a profound personal impact. She arrived intending to motivate the adaptive athletes but left feeling transformed by their resilience and unwavering positivity. Matlock observed that the participants confronted obstacles with determination and authentic happiness, reshaping her understanding of strength and personal limitations.
Beyond outfitting the programme’s vehicle fleet, Yokohama supplies tyres for the foundation’s towing trucks and actively contributes to fundraising initiatives. The company involves its sales teams and customers in local High Fives events nationwide, broadening its support for the nonprofit’s mission.
Melissa Aguirre, Manager – Brand Marketing, Yokohama, said, “Yokohama fully supports and aligns with High Fives Foundation’s vision of creating a universal shift in adventure sports that expands what is possible for those who have faced life-changing injuries. We’re pleased to be a part of High Five’s athletes’ on- and off-road experiences through their Return to Dirt programme.”
Roy Tuscany, CEO and Founder, High Fives, said, “We value partnerships with like-minded brands and Yokohama is a brand that totally aligns with our core values. Yokohama supports the entire mission of the organisation and helps us achieve the vision of being the safety net of the outdoor sports community.”
Tim Burr, Program Manager, Return to Dirt, said, “Having Yokohama on-board lets us deliver experiences to our adaptive drivers that are unprecedented. We drive on ice with studs, access high mountain terrain in dirt and share desert experiences on rocks all thanks to Yokohama.”


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