However, as is evident now, we were caught unawares. Mutated strain of the virus took India in its stride as we were yet to work out a robust vaccination strategy. To curb the spread and manage the health emergency getting out of control in view of paucity of beds, oxygen and ventilators, a large number of states-imposed lockdowns and other restrictions which continue till date. 

As is normal under such circumstances, the economy bears the brunt and that is what seems to have happened. The fragile economic recovery seen in the second half of FY21 seems to have gone derailed. Consumer confidence has hit a new low as shown in a recent survey. Different rating agencies and multilateral organizations have downwardly revised the growth projections for the current fiscal year. From a bullish 11-13% growth (in view of base effect), the projections are now for growths in single digits only.

Needless to say, the pitch for economic revival is queered.  But, curiously, as Covid infections come off from the peak levels and the recovery rates go up, a new kind of confidence is building up. The infection rates are coming down with as much alacrity as they had peaked.

Certainly, there is no room for any complacency as premonitions of a third wave have already been made. However, the vaccination strategy to inoculate a large number of Indians by the end of the year holds much hope. It has been observed that those countries that have already inoculated over 50% of their population have witnessed much less morbidity and mortality rates.

What also holds out hope are a range of high frequency indicators which show the resilience of the Indian economy and the entrepreneurship that shines through whenever an opportunity is provided. The economic growth in the fourth quarter of last fiscal has been better than expected. From a contraction of 24.4% and 7.4% in the first and second quarters, the economy turned around in the third one with 0.5% growth and ended the year with 1.6% growth in Q4.

There are a range of other indicators too. Industrial performance measured by IIP grew by 22.3 percent in March. Merchandise exports grew by 197 percent in April. The output of eight core infrastructure sectors grew by robust 7% in March. Manufacturing PMI has remained at a high of over 55 in March and April. GST revenue collection set a new record of Rs. 1.4 lakh crore in April.

If the tyre  production data for FY21, as released recently, is anything to go by, Tyre Industry will continue to put the wheels of economy in motion against all odds. No doubt, Tyre Industry's overall numbers are down in FY21. However when looked closely, there is ample evidence that points to the resilience  in the sector. Truck & Bus (T&B) tyre production, the bellwether of economy has turned in better performance in FY21 over FY20. And this despite the fact that April’20 was a washout in view of nationwide lockdown. Both T&B and Passenger Car tyre production touched significantly higher figures in March this year with T&B tyre production crossing 20 lakh numbers, a historic high.

FY21 will also go down as a landmark year when Radial Truck & Bus tyre production equalled that of Bias tyre production. Tyre exports from India have charted an upward trajectory in the second half of previous fiscal as the stability was achieved in the exports markets.

Forecast of a normal monsoon (third in a row) and the upcoming festive season can provide much-needed impetus to the economy if vaccination drive accelerates and Covid appropriate measures are followed strictly.

No doubt, the situation is still in a flux, and it is too nascent to gauge the true impact of the second wave on economic growth.  But ramping up the vaccination drive and inoculating the entire adult population as early as possible will help.

And there is a major shift again in the vaccination policy. As this column gets on the editor’s desk, the federal government has decided to provide free coronavirus vaccines to states for inoculation of all above the age of 18.

FY 21 could not live up to the expectations that most Indians had. Hope the next year will. (TT)

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Goodyear is set to field its most ambitious endurance racing effort to date at this weekend’s 24 Hours of Le Mans. A total of 44 cars spread across the LMGT3 and LMP2 classes will take on the famous French circuit, all riding on Goodyear Racing Eagle tyres. The event marks a significant milestone for the tyre manufacturer as it supplies nearly three-quarters of the entire starting grid.

In the LMGT3 category, all 25 entrants will rely on the familiar Goodyear Racing Eagle medium compound in dry conditions, switching to a specially developed wet tyre when rain arrives. For the 19 LMP2 machines, competitors from series such as the European Le Mans Series and their counterparts in North America and Asia will have access to an updated Eagle medium slick. That tyre first appeared at Le Castellet last season before making a strong impression at La Sarthe a month later.

Tyre management is expected to shape race strategy across both highly competitive classes. Goodyear engineers point to the possibility of some drivers completing up to four consecutive stints on a single set of slicks, a distance roughly equal to two Formula 1 Grands Prix. With regulations capping any single driver’s continuous running at four hours, equivalent to around 44 laps or 600 kilometres, last year’s dry conditions saw teams in both categories exceed that distance on one set of tyres.

More than 7,000 tyres and a team of over 100 specialists, including fitters, engineers and support staff, have been deployed to manage Goodyear’s largest endurance racing operation. Each entry receives a dedicated track support engineer. Above the circuit, the Goodyear Blimp will offer aerial experiences for guests and media, while a fan zone on the ground showcases the link between racing and the brand’s Eagle tyre range. Goodyear Racing Eagles are also competing this weekend at Pocono Raceway in NASCAR and at Bristol Dragway for the NHRA Thunder Valley Nationals.

Stephen Bickley, Goodyear Endurance Programme Manager, said, “Le Mans presents challenges unlike anything else in endurance racing because conditions constantly change across the 24 hours. Teams often face huge swings in track and ambient temperatures between day and night, while safety cars and slow zones can cool tyres before drivers are thrown straight back into racing speeds.

“Our Goodyear Racing Eagle Medium compounds have been developed to have a very wide operating window, giving drivers of varying ability levels confidence throughout the race and across changing conditions. This year we could see teams running up to four consecutive stints on a single set of tyres, meaning our tyres will be able to last longer than the regulations allow drivers to stay in the car.

“Goodyear is proud to be an intrinsic part of one of motorsport’s true jewels in the crown. We always aim to put on a show for fans both on and off-track, and the extreme challenges of Le Mans provide a true opportunity for Goodyear to demonstrate its technology and expertise to a global audience.”

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Michelin has been named the world’s most valuable tyre brand for the ninth consecutive year, according to a new report by Brand Finance. The French company’s brand value rose 17 percent to reach USD 10.3 billion. Michelin also retained its title as the strongest tyre brand globally, achieving a Brand Strength Index score of 93.2 out of 100 and remaining the only tyre manufacturer with a AAA+ rating.

This achievement further positioned Michelin as France’s strongest brand in 2026 and marked its first entry into the world’s top 10 strongest brands across all industries. Bridgestone held second place among tyre brands with a six percent increase in value to USD 8.8 billion, while Continental Tires stayed third at USD 3.9 billion.

The world’s top 25 tyre brands together are now worth USD 42.3 billion, a nine percent year-on-year increase, despite ongoing geopolitical uncertainty, supply chain disruptions and intense sector competition. Giti was identified as the fastest-growing tyre brand of 2026, with a 38 percent jump in value to USD 1.5 billion, closely followed by China’s Sailun, which grew 37 percent to USD 1.2 billion.

Several other Chinese brands, including Linglong, Triangle Tyre, Sentury Tire and newcomer Double Coin, continue to expand their international presence. Apollo Tyres recorded the largest rise in Brand Strength Index score among the top 25, reaching 80.6 out of 100, reflecting stronger consumer perceptions, growing brand equity in India and increased global visibility.

Lorenzo Coruzzi, Valuation Director, Brand Finance, said, “Michelin’s continued leadership demonstrates the enduring value of a strong brand in a highly competitive market. Its exceptional performance across key research metrics such as reputation, consideration and price acceptance reinforces the strength of its position in major markets worldwide. At the same time, the rapid growth of brands across Asia-Pacific such as Giti, Sailun and Apollo shows that competitive dynamics within the tyre sector are evolving quickly, with challenger brands successfully building credibility and market presence on a global scale."

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Apollo Tyres Ltd has recorded a significant improvement in brand strength within its domestic Indian market, according to a fresh independent assessment from Brand Finance. The analysis, which focuses on the world’s strongest and most valuable tyre brands, places Apollo Tyres as the fastest climber in the latest rankings.

The evaluation follows ISO 20671 standards and examines factors such as marketing investment, stakeholder equity and business performance using proprietary market research and public data. Brands are assessed primarily in their leading markets, with region-specific scores shaping the overall findings. Apollo Tyres’ progress has been fuelled by globally activated sports sponsorships, product innovation, customer engagement, new distribution networks and strategic marketing.

In the 2026 Brand Strength Index for global tyre brands, Apollo Tyres jumped from 13th place last year to 6th. Its Brand Strength Index score rose to 80.59 out of 100, up from 66.63 in the prior year. Consumer familiarity with the brand increased by 15.8 percent and brand understanding grew by 26.4 percent.

Key developments over the past year have driven this positive awareness, especially in India. In September 2025, Apollo Tyres became the lead sponsor of the Indian Cricket Team, securing title sponsorship rights for all home international matches involving both men’s and women’s teams, as well as domestic BCCI tournaments. The Apollo Tyres logo now appears prominently on the front and leading arm of the official Team India jersey.

Udyan Ghai, Group Head, Marketing, Apollo Tyres Ltd, said, “The new Brand Strength rankings provide important independent validation of our global marketing efforts. Whether through new products, enhanced services or improved accessibility, our focus remains on delivering value to customers while further strengthening the Apollo Tyres brand in markets around the world.”

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Bridgestone, alongside Kwik Fit, has announced a new two-year sponsorship deal with Camper Calling Festival covering 2026 and 2027. The partnership, which kicks off over the August Bank Holiday weekend, positions the tyre manufacturer as the Official Tyre Partner and the sponsor of the Lakeside Stage at the Warwickshire event.

Held at Ragley Hall from 28 to 30 August, the festival draws around 25,000 annual attendees, including campers, music fans and families. This collaboration provides a direct channel for Bridgestone and Kwik Fit to connect with that adventure-seeking audience in a relaxed, outdoor environment.

The timing aligns with the UK summer introduction of Bridgestone’s new Duravis Camper Van tyre. Engineered for the growing campervan segment, the premium tyre emphasises durability, safety and driving confidence. The festival setting offers an authentic lifestyle backdrop to showcase the product and strengthen Bridgestone’s reputation among British campervan users.

Drew Chapman, Consumer Sales Director, Bridgestone UK, said, “We’re delighted to announce that Bridgestone, in partnership with Kwik Fit, is joining the Camper Calling family as sponsor of the festival and the Lakeside Stage. The Lakeside Stage is one of the standout parts of Camper Calling, giving festivalgoers the chance to enjoy great live music in a brilliant setting. With our support, it’s set to be a real highlight of the weekend. This partnership reflects our shared ambition to help people enjoy every journey with confidence, focusing on what really matters to drivers – safety, reliability and peace of mind. It also gives us a strong platform to support the launch of the first ever Bridgestone Duravis Camper Van tyre.”

Andy Lane, Director of Marketing, Kwik Fit, said, “Camper Calling is a strong fit for Kwik Fit, giving us the chance to connect with campers, families and festivalgoers during one of the busiest travel weekends of the summer. Our partnership with Bridgestone brings together two trusted brands with a shared focus on helping drivers stay safe, prepared and ready for every journey. It also gives us a strong opportunity to show how Kwik Fit supports customers with practical, dependable service when it matters most. We’re looking forward to bringing the partnership to life at Ragley Hall and showing how Kwik Fit can help keep people moving with confidence, whether they’re setting off for the festival or heading home again afterwards.”

David Arthur, Managing Director of Camper Calling, said, “We’re delighted to welcome Bridgestone and Kwik Fit as official partners of Camper Calling. Both brands are synonymous with quality, reliability and helping people enjoy the journey, which makes them a natural fit for our festival campers.”

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