Sime Motors, the foremost automotive leader in the Asia Pacific region, has entered into a collaboration with Evergreen Corporate Sdn. Bhd. to launch a groundbreaking zero-waste tyre recycling programme, setting a new benchmark for environmental responsibility and industry innovation in Malaysia. The initiative will be implemented nationwide across all Sime Motors dealerships in Peninsular Malaysia starting 1 July 2025.

Under this initiative, used tyres collected from Sime Motors’ service operations – including brands like BMW, MINI, Ford, Hyundai, Jaguar Land Rover, Volvo, BYD, Denza, Drivecare and Auto Selection – will be processed at Evergreen Corporate’s facility using Advanced Thermal Recovery Green Technology. This cutting-edge method ensures 100 percent material recovery with minimal emissions, converting waste into valuable industrial resources such as carbon black, fuel oil and recovered steel. Evergreen Corporate’s commitment to sustainability is further validated by its ESG Gold rating from MARC (Malaysian Rating Corporation Berhad), highlighting its excellence in eco-conscious waste management.

Aligned with Department of Environment (DOE) guidelines, the partnership reinforces national ESG and sustainability goals. As a socially responsible corporation, Sime Motors is dedicated to reducing its environmental footprint through practical, customer-centric solutions that benefit both communities and the planet.

Jeffrey Gan, Managing Director – Southeast Asia, Sime Motors, said, “This programme reflects our commitment to sustainability and innovation in waste management. With Evergreen Corporate’s advanced capabilities, we’re proud to lead the zero-waste tyre recycling within the industry.”

Wan Afif Azizul, CEO, Evergreen Corporate, said, “This partnership is a significant milestone not just for Evergreen, but for the future of green technology in Malaysia.”

Kwan Meng Kian, Co-Founder, Evergreen Corporate, said, “We are constantly working to innovate and advance tyre recycling technology, and we are honoured to partner with Sime Motors to drive Malaysia’s green economy forward. This collaboration not only addresses the challenge of tyre disposal but does so using a solution that is clean, scalable and future-ready.”

Comments (0)

ADD COMMENT

Link Copied!

German tyre major Continental Tires has inaugurated a new Continental Premium Drive (CPD) dealership in Indore, Madhya Pradesh. The new outlet, operated by Tyre Tune Up, strengthens Continental’s retail presence in central India.

The new CPD store, spread across 3,000 sqft, is located in Mechanic Nagar, Indore. It is designed as a one-stop destination offering Continental’s premium tyre portfolio alongside advanced services such as computerised wheel alignment, precision wheel balancing, nitrogen inflation and premium alloy wheels.

Indore was chosen for its status as a commercial and cultural hub with an expanding vehicle base, aligning with Continental’s expansion strategy. Tyre Tune Up has been a part of Indore’s automotive journey since 1956.

Samir Gupta, Managing Director, Continental Tires India, said, “With this new CPD store in Indore, we are bringing Continental’s promise of safety, innovation, and driving comfort closer to customers in Madhya Pradesh. India is a key growth market for us, and through our ‘In the Market, For the Market’ approach, we continue to expand our retail network and strengthen customer connections across the country.”

Rafique Khan, Owner of Tyre Tune Up, said, “Tyre Tune Up has been a part of Indore’s automotive journey since 1956, and our partnership with Continental allows us to deliver global standards of quality locally. This CPD outlet will not only provide premium products but also ensure a seamless service experience that our customers have come to expect over the decades.”

Continental recently announced a strategic investment of approximately INR 1 billion in India to strengthen and expand its Passenger and Light Trucks business in the country.

Comments (0)

ADD COMMENT

Link Copied!

Steelastic LLC, part of the HEICO Companies, has officially announced a new strategic partnership with PT Pelita Esa for Indonesia. In this capacity, the company has welcomed Evan Soerjaatmadja as its official agent for the region.

With over 15 years of experience in the tyre industry, Soerjaatmadja is a respected professional known for his work with PT Pelita Esa Wanua and his representation of Bartell, a member of the HEICO Group. He will now collaborate closely with Hemant Agrawal, Steelastic’s Business Development Manager, to bolster customer support and strengthen the company's market presence throughout South Asia. Steelastic anticipates that this partnership will yield substantial new opportunities for its customer base.

The company statement read: “Going forward, Soerjaatmadja will work closely with Hemant Agrawal, Steelastic’s Business Development Manager, to enhance customer support and strengthen Steelastic’s presence across South Asia. We look forward to this partnership and the new opportunities it will create for our valued customers.”

Comments (0)

ADD COMMENT

Link Copied!

The Sailun Ice Blazer Alpine 2 tyre in size 205/55 R16 94H XL has proven itself a formidable competitor in the winter tyre market, as confirmed by rigorous independent testing from TÜV SÜD. The examination, which pitted the Sailun tyre against four rival European products across 12 different disciplines, resulted in the tyre being awarded an official seal of approval. This prestigious endorsement officially validates the tyre's strong safety characteristics on wet and dry roads, its low rolling resistance and its quiet operation, with a measured rolling noise of just 69 dB(A).

Performance in key comparative tests was particularly strong, with the Ice Blazer Alpine 2 achieving top-tier results in acceleration, braking and handling on snow, plus braking on both wet and dry roads. This makes it an excellent all-around choice for the common driver seeking a modern, high-performance winter tyre. It delivers essential safety features including reliable grip and precise control on snow and ice, alongside superb braking on wet surfaces and commendable resistance to aquaplaning. Furthermore, it maintains excellent fuel efficiency.

These capabilities are derived from its advanced technical design. An innovative tread pattern and a specialised high-silica winter compound ensure the rubber remains pliable and effective in cold temperatures. The tread features a variably angled ice-gripping pattern at its centre for superior traction on ice and snow, while numerous closely spaced grooves in the shoulder blocks interlock with snow for enhanced control on snow-covered roads. For wet conditions, a directional HydraFlow pattern efficiently channels water away from the tread, promoting strong wet grip. The overall combination of narrower grooves and robust rubber blocks also provides consistent and responsive handling in variable winter weather. Finally, the use of a durable, wear-resistant rubber compound strikes an optimal balance between extended tread life and energy efficiency.

Comments (0)

ADD COMMENT

Link Copied!

At the Agritechnica 2025 exhibition, BKT is displaying a four-product lineup engineered to address the core demands of contemporary farming. The display will feature specialised solutions for a range of high-capacity agricultural machinery.

The offerings include the AGRIMAX PROHARVEST, a tyre for new-generation harvesters that minimises soil compaction while improving stability under heavy loads. For slurry tankers, the RIDEMAX FL 615 combines very high flexion and flotation technologies to protect grassland and improve fuel efficiency. The AGRIMAX V-FLECTO is designed for high-capacity sprayers, enabling operation at very low pressures to safeguard both soil and crops. Completing the presentation is the AGRIFORCE T71, a rubber track system for next-generation combines that ensures optimal ground protection and traction by evenly distributing the machine's weight.

Collectively, these innovations underscore the company's focus on transforming practical field challenges into sustainable technological advancements. Attendees can find the BKT Tires exhibit in Hall 7 at Booth A36 to view the products directly.

Comments (0)

ADD COMMENT

Link Copied!