Sime Motors And Evergreen Corporate Launch Zero Waste Tyre Recycling Programme
- By TT News
- July 16, 2025
Sime Motors, the foremost automotive leader in the Asia Pacific region, has entered into a collaboration with Evergreen Corporate Sdn. Bhd. to launch a groundbreaking zero-waste tyre recycling programme, setting a new benchmark for environmental responsibility and industry innovation in Malaysia. The initiative will be implemented nationwide across all Sime Motors dealerships in Peninsular Malaysia starting 1 July 2025.
Under this initiative, used tyres collected from Sime Motors’ service operations – including brands like BMW, MINI, Ford, Hyundai, Jaguar Land Rover, Volvo, BYD, Denza, Drivecare and Auto Selection – will be processed at Evergreen Corporate’s facility using Advanced Thermal Recovery Green Technology. This cutting-edge method ensures 100 percent material recovery with minimal emissions, converting waste into valuable industrial resources such as carbon black, fuel oil and recovered steel. Evergreen Corporate’s commitment to sustainability is further validated by its ESG Gold rating from MARC (Malaysian Rating Corporation Berhad), highlighting its excellence in eco-conscious waste management.
Aligned with Department of Environment (DOE) guidelines, the partnership reinforces national ESG and sustainability goals. As a socially responsible corporation, Sime Motors is dedicated to reducing its environmental footprint through practical, customer-centric solutions that benefit both communities and the planet.
Jeffrey Gan, Managing Director – Southeast Asia, Sime Motors, said, “This programme reflects our commitment to sustainability and innovation in waste management. With Evergreen Corporate’s advanced capabilities, we’re proud to lead the zero-waste tyre recycling within the industry.”
Wan Afif Azizul, CEO, Evergreen Corporate, said, “This partnership is a significant milestone not just for Evergreen, but for the future of green technology in Malaysia.”
Kwan Meng Kian, Co-Founder, Evergreen Corporate, said, “We are constantly working to innovate and advance tyre recycling technology, and we are honoured to partner with Sime Motors to drive Malaysia’s green economy forward. This collaboration not only addresses the challenge of tyre disposal but does so using a solution that is clean, scalable and future-ready.”
Toyo Tires Secures CDP ‘A List’ Recognition For Actions Against Climate Change
- By TT News
- January 10, 2026
Toyo Tires has made its way to the annual A-List of CDP for its climate change mitigation efforts. This premier recognition, awarded for the first time to the company in the 2025 evaluation, reflects the company’s comprehensive decarbonisation efforts, which include validated science-based targets for cutting greenhouse gas emissions and a shift towards renewable energy at its production sites. CDP’s annual assessment is a key benchmark for corporate sustainability across climate, water and forests.
The assessment also highlighted Toyo Tires' commitment to transparency, as verified by independent third-party data reviews. Viewing its business activities as intrinsically connected to society and the future, the Toyo Tires Group treats reducing environmental impact as a top operational priority.
Moving forward, the company is dedicated to advancing decarbonization across all its manufacturing processes and broader supply chain, aiming to support a sustainable global society.
Apollo Tyres Expands Vredestein Gravel Tyre Range With Aventura Core Series
- By TT News
- January 10, 2026
Apollo Tyres Ltd has introduced a new and more affordable range of gravel tyres under the Vredestein Aventura Core Series. This new-generation family consists of three distinct models: the Aventura Seta Core, Aventura Core and Aventura Grezzo Core. Engineered in Europe, these tyres are built for enhanced durability and dependable performance across diverse surfaces, offering riders a cost-effective upgrade for adventure biking.
The series is constructed around a streamlined Core platform, which incorporates a robust 60 TPI casing for increased puncture resistance and stable handling on uneven terrain. While utilising the proven tread patterns of existing Vredestein gravel tyres, this refined construction delivers high-end capability at a more accessible price point.
Each model is tailored for specific riding conditions. The Aventura Seta Core is designed for speed, with a race-optimised tread for fast rolling on asphalt and high-speed gravel, complemented by shoulder knobs for technical cornering. For versatile, everyday use, the Aventura Core offers a balanced blend of rolling efficiency and predictable grip across tarmac, hardpack and gravel roads. Finally, the Aventura Grezzo Core provides confidence on loose and rugged terrain, featuring an aggressive tread for enhanced traction in sand and soft surfaces, while its chained centre tread maintains efficiency on harder ground.
The Aventura Core Series will be available starting 1 February 2026. The Aventura Seta Core comes in 40, 45 and 50-622 sizes. The Aventura Core is offered in 50-584 and 40, 45, 50-622 sizes. The Aventura Grezzo Core is available in 50-584 and 40, 45, 50-622 sizes. Colour options include black/black and black/transparent sidewalls.
Nic Knippers, Division Head – Vredestein Two Wheel Tyres, Apollo Tyres Ltd, said, “The Aventura Core Series marks an important expansion of our gravel offering within the Vredestein range. By introducing three purpose-designed tyres built on a shared durable foundation, we can better support riders across the full spectrum of gravel terrain – from high-speed racing to off-road exploration and everyday mixed-surface riding.”
Continental Expands HDR 5 And HSR 5 Tyre Lines With New Size
- By TT News
- January 10, 2026
Continental Tires Americas has expanded its HDR 5 and HSR 5 19.5-inch product lines with a new 245/70R19.5 size, specifically engineered for urban and regional delivery fleets.
These tyres are built to endure high-scrub environments and the demanding stop-and-go cycles typical of city routes. Key advancements include a reformulated tread compound that reduces rolling resistance for better fuel economy while also extending tread life. The redesigned sidewall enhances durability to support multiple retreads, maximising the value of each tyre casing. Furthermore, both models are validated for use on electric and hybrid vehicles, as well as traditional combustion engines.
This size extension provides a practical option for fleets seeking to improve operational cost-efficiency and tyre longevity under rigorous driving conditions, continuing the proven performance of the existing series with targeted upgrades.
NIRT Silver Jubilee Celebrations Commence In Kottayam
- By TT News
- January 10, 2026
The Silver Jubilee of the National Institute for Rubber Training (NIRT) commenced on the morning of 9 January 2026 at Kottayam's Hevea Hall. Union Minister of State George Kurian formally inaugurated the event, with Member of Parliament K Francis George presiding. Attendees also heard an address from MLA Chandi Oommen.
A wide array of activities marked the inaugural programme. These included unveiling a commemorative monument, honouring former NIRT Directors and recognising student cohorts. Several publications and materials were launched, such as a Silver Jubilee souvenir and tutorial videos for stakeholders. The new jubilee logo was revealed, and a memorandum of understanding was signed between the Rubber Board and the Government of Nagaland.
The ceremony further involved prize distributions for earlier competitions and celebrated the Diamond Jubilee of Rubber magazine. The day's schedule continued with a curated panel discussion and a dedicated exhibition at the NIRT campus.
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