Sime Motors, the foremost automotive leader in the Asia Pacific region, has entered into a collaboration with Evergreen Corporate Sdn. Bhd. to launch a groundbreaking zero-waste tyre recycling programme, setting a new benchmark for environmental responsibility and industry innovation in Malaysia. The initiative will be implemented nationwide across all Sime Motors dealerships in Peninsular Malaysia starting 1 July 2025.

Under this initiative, used tyres collected from Sime Motors’ service operations – including brands like BMW, MINI, Ford, Hyundai, Jaguar Land Rover, Volvo, BYD, Denza, Drivecare and Auto Selection – will be processed at Evergreen Corporate’s facility using Advanced Thermal Recovery Green Technology. This cutting-edge method ensures 100 percent material recovery with minimal emissions, converting waste into valuable industrial resources such as carbon black, fuel oil and recovered steel. Evergreen Corporate’s commitment to sustainability is further validated by its ESG Gold rating from MARC (Malaysian Rating Corporation Berhad), highlighting its excellence in eco-conscious waste management.

Aligned with Department of Environment (DOE) guidelines, the partnership reinforces national ESG and sustainability goals. As a socially responsible corporation, Sime Motors is dedicated to reducing its environmental footprint through practical, customer-centric solutions that benefit both communities and the planet.

Jeffrey Gan, Managing Director – Southeast Asia, Sime Motors, said, “This programme reflects our commitment to sustainability and innovation in waste management. With Evergreen Corporate’s advanced capabilities, we’re proud to lead the zero-waste tyre recycling within the industry.”

Wan Afif Azizul, CEO, Evergreen Corporate, said, “This partnership is a significant milestone not just for Evergreen, but for the future of green technology in Malaysia.”

Kwan Meng Kian, Co-Founder, Evergreen Corporate, said, “We are constantly working to innovate and advance tyre recycling technology, and we are honoured to partner with Sime Motors to drive Malaysia’s green economy forward. This collaboration not only addresses the challenge of tyre disposal but does so using a solution that is clean, scalable and future-ready.”

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Alliance Tire Group launched what it claims is the world's largest agricultural tyre by inflation volume at this year's Farm Progress Show, as the company seeks to address growing demands from modern farming operations for higher-capacity equipment.

The IF1400/45R42 CFO Agriflex 372, featuring a 207 load rating, represents Alliance's latest effort to capture market share in the competitive grain cart segment. The tyre is designed to deliver enhanced load capacity whilst reducing soil compaction, two critical factors for large-scale agricultural operations.

The product launch comes as American farmers increasingly turn to larger equipment to improve operational efficiency amid rising input costs and labour shortages. Grain carts, which transport harvested crops from combines to storage or transport vehicles, have grown significantly in size over recent years.

Alliance's booth drew considerable attention from farmers and equipment dealers, with the company also showcasing its Agriflex+ series including the 393 XT, 377 XT, and 373 models. These VF (Very high Flexion) tyres represent the company's premium product line targeting high-end agricultural applications.

The company highlighted a significant milestone for its Agristar II product line, which has achieved one million units sold within five years of launch. Alliance supported this achievement with field demonstration data from trials conducted near Ames, Iowa, in June.

Alliance emphasised its "Whole Farm Concept" strategy at the show, positioning itself as a comprehensive solution provider across diverse agricultural operations rather than focusing solely on individual product categories.

The Farm Progress Show, one of North America's largest agricultural trade exhibitions, serves as a key platform for equipment manufacturers to introduce new products and gauge market sentiment ahead of the harvest season.

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India’s Automotive Tyre Manufacturers Association (ATMA) has urged the government to lower the goods and services tax (GST) rate on tyres from the current 28 percent slab, stating that such a move would reduce vehicle operating costs and lower logistics expenses across the economy.

In a communication to Finance Minister Nirmala Sitharaman, the industry body stated that tyres, which are taxed at the highest GST rate, should not be treated as luxury goods, given their critical role in supporting transportation, agriculture, and infrastructure. By contrast, tractor tyres attract 18 percent GST and aircraft tyres five percent.

“Tyres are indispensable to the movement of people and goods across India. Given their essential role in supporting national priorities of agriculture, logistics efficiency and infrastructure, tyres should not be treated on par with luxury goods,” said Arun Mammen, chairman of ATMA.

The association has argued that lowering GST on tyres to five percent would ease the financial burden for farmers, small traders and service providers, as well as the construction and mining industries, where tyre costs form a significant part of operating expenditure.

ATMA also raised concerns about the risk of tyre dealers accumulating unused input tax credits if GST rates are revised. To avoid working capital from being locked, it is recommended that new rates be announced swiftly and accompanied by a one-time refund of unused credits arising from rationalisation.

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In a significant step to bolster its global presence, NEXEN TIRE has announced a major international expansion with new operations across Europe, Latin America and the Middle East. This strategic initiative is designed to enhance the company's competitiveness in key markets experiencing growing demand for tyres.

With the vast majority of its revenue generated outside its home market, NEXEN TIRE is deepening its investment in critical regions. The company will establish a new European branch in Bucharest, Romania, to strengthen its position in Southeastern Europe. This location was selected to capitalise on the area's robust economic growth and will manage distribution across nine countries. Similarly, the company will form a new subsidiary in Mexico, transitioning it from US oversight to serve as an independent hub for the Latin American market. This move is a direct response to record vehicle sales and steady tyre demand in the region, with plans to extend its reach into Central American nations.

Further expanding its footprint, NEXEN TIRE will establish a subsidiary in Saudi Arabia to build upon its existing Middle Eastern operations. The company anticipates rapid market growth in Saudi Arabia driven by economic and social factors, and the new office will manage neighbouring countries while strengthening local distributor relationships. This expansion is complemented by recent growth in other areas, including new branches in Spain and Poland, as well as a vastly expanded distribution network in Australia that led to a dramatic sales increase in 2024. Through these targeted investments, NEXEN TIRE is implementing a localised strategy to improve market efficiency and customer engagement worldwide.

John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE, said, “A key focus of our global strategy is to build localised operating systems that respond precisely to the distribution structures and customer needs of each region. With these localisation-driven distribution strategies, we will continue to drive sustainable growth in global markets.”

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JK Tyre & Industries Ltd. has announced the 2025 edition of its Shiksha Sarthi scholarship programme. This initiative, which began in 2023, is specifically designed to support the higher education of daughters whose fathers are heavy commercial vehicle drivers, acknowledging the critical role these drivers play in the nation's economy. The programme aims to alleviate financial obstacles that frequently prevent young women from pursuing undergraduate studies.

Having already assisted over 320 beneficiaries in its first two years, the scheme is now being expanded to support 500 meritorious students across the states of Rajasthan, Madhya Pradesh, Karnataka, Tamil Nadu and Uttarakhand. This effort is a key part of JK Tyre’s broader commitment to fostering equal opportunity and empowering the next generation of women leaders.

Administered in collaboration with Buddy4Study, the application process for the scholarship is conducted online to ensure transparency and ease of access. The Shiksha Sarthi scholarship is one component of JK Tyre’s wider corporate social responsibility programme, which includes other initiatives focused on healthcare, livelihood enhancement and environmental sustainability. These comprehensive efforts are aimed at creating a positive and lasting impact on underserved communities throughout India.

Anshuman Singhania, Managing Director, JK Tyre & Industries Ltd., said, “At JK Tyre, we firmly believe that education is a powerful catalyst of social transformation. Our commercial vehicle drivers are invaluable assets to the nation, and by supporting their daughters’ education, we are honouring their contribution. With the 2025 edition of the JK Tyre Shiksha Sarthi Scholarship, we are reaffirming our commitment to ensure that no dream is left unrealised due to limited resources. Educating a girl empowers a generation and builds the foundation for a stronger, more progressive society.”

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