Fortunately, the third wave of Covid pandemic proved to be a milder one with not much disruption to economic activities. The Union Budget presented last month with its growth-oriented agenda further boosted the sentiment. There is a set of numbers that paints a very encouraging picture of the economy. Foreign direct investment has touched record highs, exports are all set to breach the projected USD 400 billion mark during the current fiscal, GST collections have topped INR 1.30 trillion for fifth straight month and the start-up ecosystem in the country is scripting history.

However, there is a sense of unknown fears lurking around, leaving us with no room for complacency. While we can take solace in the fact that India continues to be the fastest growing large economy, uncertainty in the form of geo-political crisis is looming large on the horizon.

Much of what was feared as a follow-up of the war is already playing out in terms of worsening of the situation. Oil has breached USD 110 a barrel; equity markets have fallen and currencies weakened.

The impact of higher oil prices is going to last longer. Inflation, which has been within tolerance level, is raging its head again. If oil averages close to USD 100 a barrel for a prolonged period, the drag on GDP growth could be up to 0.9 percentage points, inflation could rise by around 1 percentage point and the current account deficit could widen by 1.2 percentage points, says the chief India economist of a leading MNC bank.

A finance ministry report has also admitted that recent geopolitical developments have introduced an element of uncertainty into the economic growth and inflation outlook. Russia's invasion of Ukraine has disrupted value chains and will hurt global and domestic recovery which was underway after the third wave of the pandemic. Worries over inflation and economic growth have surfaced against the backdrop of the turmoil in the global financial and commodity markets, it has stated.

Auto sector, particularly, is yet to come out of the slowdown. The continuing supply side challenges like semiconductor shortages, higher commodity prices and higher logistics cost were already providing headwinds to the industry. As the industry was on the cusp of recovery, Russia Ukraine war has queered the pitch as supply chains are expected to come under stress.

Auto industry is especially impacted in view of the Russia-Ukraine war as both the countries produce some of the key raw materials used in critical auto components such as semiconductors.

The shortage of semiconductors had hampered the production of vehicles, leading to prolonged waiting periods. If geo-political tensions continue for a longer period, it could have long term implications for the auto industry.

The crisis will spike the crude oil prices, which are poised to push up domestic fuel costs, increase the cost of ownership and hence dampen the consumer sentiments.

Commodity prices are already high, and there is a lingering worry that the government will soon hike the fuel prices, which will again have a huge inflationary impact on the overall manufacturing.

Tyre sector too has been bearing the brunt of slowdown in the auto sector. According to the latest data available, production of motorcycle, truck & bus and passenger car tyres – three large categories of tyres – declined by 29 percent, 21 percent and 2 percent, respectively, in the month of December.

There is no denying the fact that this is the time when prudent policies need to be pushed to support the growth amidst global political turmoil and the volatility in the financial markets. And we already have instances where enabling a policy framework has helped the industry win against all odds.

PLI scheme is one such initiative that has helped certain sectors including the auto industry immensely despite a challenging phase. Tyre Industry too has been a key beneficiary of curbs on indiscriminate import of tyres. The same has helped the industry meet the domestic requirements confidently and also cast a wider net in terms of exports. Tyre exports from India have gone up by 60 percent in value terms to reach a historically high figure of over INR 150 billion in the first three quarters of FY22 against the year-ago period. The figure is much higher than the value of tyres exported in the entire FY21 at INR 140 billion.

It is sincerely hoped that geo-political crisis will blow over soon and the political will of the current dispensation towards continuing reforms combined with enterprising zeal and innovative approach of the industry will help overcome the supply chain constraints for India to enjoy its rightful place in the sun.

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Hankook Tire has announced a major brand advertising campaign set to run throughout the 2026 Major League Baseball (MLB) regular season, targeting fans across 26 stadiums in North America, including both United States and Canada. This initiative is designed to elevate the premium positioning of its globally unified ‘Hankook’ brand within the local market. The effort kicked off following the Opening Day game between the San Francisco Giants and the New York Yankees at Oracle Park in San Francisco on 25 March.

To broaden customer engagement, Hankook Tire will feature not only its core ‘Hankook’ brand identity but also its pioneering electric vehicle tyre lineup called ‘iON’, which is the world’s first full range of EV tyres, alongside the ‘Dynapro’ SUV tyre brand. A notable expansion this season is the inclusion of the Toronto Blue Jays’ home stadium in Ontario, Canada, allowing the company to extend its brand presence across the entire Canadian region for the first time.

Throughout the 2026 regular season, Hankook Tire plans to display its branding on major LED boards located in high-traffic areas such as behind home plate, along the first base line and on outfield fences. By integrating branding into these prominent ballpark locations, the company aims to naturally boost awareness of the ‘Hankook’ name among sports fans while strengthening its competitive edge in North America, a key global market for both SUVs and electric vehicles.

Since 2018, Hankook Tire has built on roughly five years of official MLB sponsorship to implement targeted sports marketing for local customers, reinforcing its premium image in the region. Following the successful World Baseball Classic, which showcased Major League talent, the company expects to enhance the innovative and dynamic image of its brand for both live spectators and baseball fans worldwide. Key markets featuring this high-visibility signage include New York, Boston, Atlanta and Toronto, among others, for the entire 2026 season.

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Magna Tyres has unveiled the M-TRUCK RG22, a commercial tyre aimed at the drive axle position of trucks engaged in regional haulage. This model is calibrated for shorter, repetitive routes where weather and road conditions change frequently. The tyre prioritises dependable grip and extended wear life, helping fleet operators achieve fewer replacements and more consistent handling.

The RG22 comes in sizes 295/60R22.5 and 315/60R22.5, with an 18 or 20 ply rating. Load and speed indices are 150/147K or 154/150L, and the tread carries both M+S and the three-peak mountain snowflake symbol. Fuel efficiency is rated C, wet braking grip is B, and noise output is 73 decibels, falling under the quietest A classification.

The RG22 effectively pushes water away from the contact patch, reducing aquaplaning risk on soaked regional roads. Its tread pattern promotes even wear, helping transport companies stretch mileage budgets. A sturdy internal construction withstands the stop-start stresses of regional work, offering a balanced solution where traction, longevity and all-weather reliability meet.

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TyreSafe, UK’s charity dedicated to raising tyre safety awareness, has launched Easter campaign to remind all road users that proper tyre maintenance is essential for a safe Easter getaway. With families carrying extra passengers, luggage and holiday treats, vehicles face increased strain, making tyre condition and pressure more critical than ever. Tyres are the only part of the car in contact with the road, so their health directly influences braking, handling and overall journey security.

Easter remains one of the busiest travel periods, and early signs point to another crowded weekend on British roads. According to the VisitEngland Domestic Trip Tracker 2025, a quarter of adults in Britain definitely planned an overnight Easter trip, with nearly one in five still undecided. As more families opt for UK breaks and rural staycations, the volume of traffic rises, and so does the reliance on tyres to cope with heavier loads and longer distances.

Carrying extra luggage, pushchairs, bikes and camping gear places significant additional weight on vehicles. Underinflated tyres under such loads lead to longer stopping distances, reduced stability, poorer steering control, greater risk of tyre failure and increased fuel consumption. Vehicle manufacturers provide specific pressure recommendations for fully loaded cars, yet many drivers overlook these adjustments before long journeys. Properly inflated tyres are vital to managing these risks.

Rural roads, popular for Easter escapes, remain the most dangerous in UK. A recent European Transport Safety Council report revealed that rural roads accounted for 59 percent of all UK road deaths in 2022, with over 10,100 fatalities in the past decade. While overall road deaths have fallen slightly, rural fatalities have not improved. Hazards such as sharp bends, narrow lanes, agricultural vehicles, poor lighting, potholes and slippery spring surfaces mean tyres must provide maximum grip and stability at all times.

TyreSafe’s own tread depth survey estimates that six million tyres on UK roads are illegal, meaning many vehicles are already unsafe before departure. To prevent Easter plans from unravelling, TyreSafe urges every driver to include tyre checks in their holiday routine, alongside packing and route planning, by embracing the simple ACT protocol: regular checks of air pressure, condition and tread depth.

Stuart Lovatt, Chair of TyreSafe, said, “Easter is a time for family, fresh air and making memories – but it’s also one of the busiest times on our roads. Heavily loaded vehicles, long journeys and rural routes can all increase risk if tyres aren’t properly maintained. Something as simple as adjusting your tyre pressures for a full car can make a significant difference to safety and performance. Before you hop off on your Easter adventure, take a few minutes to ACT – check your Air pressure, Condition and Tread. It’s a small step that could make a life-saving difference.”

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Toyoda Gosei Co., Ltd. has introduced its 8th Environmental Action Plan, a strategic roadmap spanning five years leading up to 2030. This plan directly supports the ambitious goals outlined in the TG 2050 Environmental Challenge, particularly the pursuit of carbon neutrality. By setting these intermediate targets, the company reinforces its longstanding commitment to reducing its ecological footprint while aligning with global climate objectives.

The framework of this new action plan rests on three interconnected priorities: carbon neutrality (CN), circular economy (CE) and nature positivity (NP). Toyoda Gosei recognises that accelerating resource recycling is indispensable for achieving carbon neutrality, especially as climate change intensifies. At the same time, preserving a rich natural environment helps mitigate climate shifts, creating a mutually reinforcing cycle. Guided by the Group Charter for Global Environmental Conduct, the entire Toyoda Gosei Group is dedicated to environmentally responsible operations that integrate these three pillars seamlessly.

Since 1993, Toyoda Gosei has pursued five-year mid-range environmental targets, striving to become a leader in the field. The company declared its 2050 carbon neutrality goal in 2016 and later moved up its target for eliminating Scope 1 and 2 CO2 emissions from production activities to 2030. Having successfully met all goals in the 7th Environmental Action Plan covering fiscal years 2021 to 2025, Toyoda Gosei remains steadfast in actively driving further environmental initiatives to realise its newest commitments.

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