SUMITOMO RUBBER POSTS 34.7% FALL IN TYRE PROFIT AS CHINA SALES SLUMP
- By TT News
- August 07, 2025
Japanese tyre maker cites weak Asian demand, raw material cost pressures
Japanese tyre maker Sumitomo Rubber Industries Ltd posted a 34.7 percent drop in first-half business profit from its core tyre division, weighed down by weak demand from Chinese automakers and higher raw material costs.
The company's tyre business profit fell to 22.2 billion yen for the six months ended 30 June, down from 34.0 billion yen a year earlier, whilst tyre sales revenue declined 1.6 percent to 488.3 billion yen.
Sumitomo Rubber, which owns the Falken brand and recently acquired Dunlop trademark rights in key markets, said overseas original equipment sales dropped significantly due to production cuts by automobile manufacturers in Asia, particularly China.
The challenging market conditions come as major Chinese tyre brands have launched aggressive sales initiatives, creating a tough competitive environment for international brands, including Sumitomo's products.
"Overall sales volume in the Asia-Oceania region was also on par with the level of the same period of the previous fiscal year," the company said in its earnings statement, highlighting the difficulty of maintaining growth in its largest regional market.
In Europe, the company focused on profitability amid intensified price competition, leading to an overall decline in sales volume despite growth in all-season tyres under its Falken brand.
North American performance was mixed, with the flagship Wildpeak series maintaining strong sales but overall regional volumes falling below prior year levels due to continued market share expansion by competitors' low-priced products.
South America provided a bright spot, with sales volume increasing as the company worked more flexibly with distributors and benefited from reduced competitor imports following the rapid depreciation of the Brazilian currency.
The domestic Japanese market showed contrasting trends, with original equipment sales significantly exceeding prior year levels due to production cutbacks at some manufacturers during the same period last year. However, replacement market sales fell due to the discontinuation of low-priced products and declining orders for offtake products.
Raw material cost pressures continued to squeeze margins, with the company noting that "the effect of an increase in the unit price of tyre raw materials reduced the profit as compared with the same period a year ago."
Despite the challenging first half, Sumitomo Rubber maintained its full-year forecast for tyre business profit at 84.0 billion yen, up 1.2 percent from its previous guidance, citing expectations of declining raw material prices and yen depreciation benefits
The company completed its acquisition of Dunlop trademark rights for four-wheel vehicle tyres in Europe, North America and Oceania in May, launching operations in North America and Oceania as its first step in building global brand management around the Dunlop name.
Bridgestone Plants Nearly 59,000 Trees Through Fourth Annual App Campaign
- By TT News
- June 23, 2026
Bridgestone Retail Operations (BSRO), a subsidiary of Bridgestone Americas, has concluded its fourth annual ‘Download the App, Plant a Tree’ campaign, resulting in nearly 59,000 new trees being planted across United States. The initiative, which ran from Earth Day on 22 April through the end of Bridgestone’s Sustainable Business Week on 12 May, encouraged customers of Firestone Complete Auto Care and Tires Plus to transition away from paper-based processes. In partnership with The Nature Conservancy, the company committed to planting one tree seedling for every new download of its mobile applications.
Since the programme’s inception in 2023, the cumulative effort has contributed over 244,000 tree seedlings to a conservation project spanning 3,600 acres. For the second consecutive year, Bridgestone has collaborated with The Nature Conservancy to focus reforestation on flood-prone areas within the Mississippi Delta region, protecting vulnerable farmland. This work builds upon a significant prior contribution, as the company donated over 5,700 acres of Tennessee land to the organisation in 2018, the largest land donation in that chapter’s history.
The mobile applications function as digital glove boxes, enabling customers to schedule appointments, access vehicle histories and review promotional offers. By incentivising digital adoption, BSRO seeks to curtail paper waste across its 2,200 retail locations. Beyond reducing paper consumption, the company’s sustainability strategy incorporates electric vehicle maintenance and charging services, alongside recycling nearly all products and byproducts used in stores.
This reforestation effort supports the Bridgestone E8 Commitment, a framework of eight corporate values guiding sustainability objectives. The campaign exemplifies the company’s dedication to Energy, Ecology and Efficiency, demonstrating how customer engagement drives environmental outcomes. Through these actions, BSRO integrates ecological responsibility into its retail operations and long-term business model.
Marko Ibrahim, President, BSRO, said, “We are proud to see this campaign continue to grow and support Bridgestone’s long-term sustainability goals. By helping expand green space in communities across the country, our stores are demonstrating what it means to live out our Promise to Care.”
NEXEN TIRE Boosts European Storage Capacity By 57 Percent With New Automated Facility
- By TT News
- June 23, 2026
NEXEN TIRE has inaugurated a fully automated logistics centre at its European manufacturing facility in Žatec, Czech Republic. The strategic project significantly boosts the plant’s storage capacity by roughly 57 percent, elevating it from 530,000 to 830,000 tyres.
Spanning 7,104 square metres and rising 51 metres high, the new warehouse employs cutting-edge automation, including RFID-based product tracking and fully automated inbound and outbound systems. These technologies streamline the entire production-to-shipment process, enhancing both operational efficiency and inventory accuracy. Consequently, the European subsidiary gains greater agility to address seasonal demand shifts, ensuring faster and more reliable deliveries that bolster regional customer satisfaction.
Since commencing European production in 2019, NEXEN TIRE has persistently expanded its local presence. The warehouse project, launched in October 2024 following the plant’s second-phase completion, directly supports rising output and underscores the company’s commitment to strengthening supply chain resilience and manufacturing capabilities across Europe.
John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE, said, “This warehouse expansion does more than just increase storage capacity. It is a strategic investment that will strengthen our integrated production and logistics capabilities. By continuously enhancing the operational capabilities of our European plant, we will improve the trust of customers and further accelerate our growth in the European market.”
Tegeta Green Planet And Shine Energy Host Environmental Workshop For GLC School Students
- By TT News
- June 23, 2026
Tegeta Green Planet, a pioneering Georgian organisation authorised by the Ministry of Environmental Protection and Agriculture under the Extended Producer Responsibility (EPR) system, partnered with Shine Energy for an educational visit to GLC School (Georgian Learning Center School). The organisation specialises in the circular economy collection, transportation and recycling of used tyres, waste oils and batteries.
Students from grades VI to IX engaged in dynamic discussions, practical exercises and interactive tasks designed to impart crucial knowledge on waste management and resource conservation. The session illuminated the mechanics of the EPR system and underscored the vital role of individual citizens in environmental stewardship. To commemorate their enthusiastic participation, the students received certificates and symbolic gifts.
This initiative is part of a broader strategy by both companies to cultivate environmental consciousness among youth. By utilising practical examples and interactive learning methods, including presentations and games, the project aims to instil sustainable behaviours and a deep understanding of circular economy principles in the next generation.
AZuR Network Welcomes Digital Solutions Expert REGOM As Newest Partner
- By TT News
- June 23, 2026
The Alliance for the Future of Tires (AZuR) has expanded its European network by integrating REGOM, a French innovator specialising in automated sorting and identification systems for end-of-life tyres. This partnership strengthens the collaborative push towards a sustainable tyre circular economy, leveraging REGOM’s technological expertise to enhance digitalisation and transparency across the industry.
Proper assessment and classification of used tyres is the foundational step in establishing a functional circular system. Determining whether a tyre is fit for reuse, retreading, recycling or alternative recovery processes is essential to maximising the lifespan of valuable materials. REGOM’s solutions directly address this critical juncture by providing precise, data-driven evaluations.
The company employs advanced artificial intelligence, image processing and real-time data analysis to capture key attributes like tyre dimensions, manufacturer details and tread depth. This technology enables accurate sorting, directing each tyre towards its most suitable end-of-life pathway, thereby improving the efficiency of material flows and boosting recycling rates. Such automated objectivity is a significant asset for waste managers, recyclers and retreaders.
Looking forward, REGOM is actively engaged in pioneering initiatives like the Digital Product Passport and RFID-based identification. These tools are vital for ensuring full lifecycle traceability, from production through multiple use cycles. By enabling comprehensive data collection and process optimization, these technologies promise to drive greater resource efficiency and solidify the digital backbone of the future circular economy.
Christina Guth, AZuR network coordinator, said, “Digital technologies will play a key role in the tyre circular economy in the future. They help to keep tyres in circulation longer, strengthen high-quality recycling pathways and use valuable raw materials more efficiently.”
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