Tadej Pogačar Joins Continental As New Global Brand Ambassador
- By TT News
- May 15, 2025
World-class cyclist and multiple Tour de France champion Tadej Pogačar has joined Continental as its new global ambassador.
This new collaboration with one of the best contemporary cyclists is a logical continuation of Continental's longstanding reputation as a reliable brand in both the automotive and cycling industries. The long-term relationship will place special emphasis on fostering mutual respect and understanding between bikers and drivers. Pogačar and Continental are both dedicated to enhancing communication between drivers and boosting everyone's safety.
In 2024, Pogačar, 26, created history by winning several Monument races and placing first in the Tour de France, the Giro d'Italia and the Road World Championships. Only two riders in history have accomplished this feat. In addition, he earned victories in Liège-Bastogne-Liège and Strade Bianche. He is committed to developing future cycling talent in Slovenia and abroad through his foundation and the ‘Pogi Team’ development squad.
For many years, Continental has maintained a strong presence in the cycling industry. Not only do all of the support cars of the Tour de France use Continental car tyres, but numerous elite teams, including the 2024 winning squad, also use Continental bike tyres. Additionally, Continental is a major sponsor of the Giro d'Italia, providing its automobile tyres to all official support vehicles to increase safety on the difficult 3,000-kilometre course.
Pogačar said, "Top performance is not only the result of talent, but also of the pursuit of continuous development. Continental and I share the ambition to always make the most of our possibilities – both in terms of sport and development. So this partnership was an obvious choice. As a professional cyclist, I know how crucial it is to trust your tyres. Without the right equipment, I wouldn't have become the rider I am today.”
Egemen Atış, Head of Strategy, Analytics & Marketing at Continental Tires EMEA, said, "Tadej Pogačar and Continental both stand for exceptional performance but above all for safe driving. Risky manoeuvres, misjudging situations and thinking only of oneself doesn't win races. Tadej’s ability to see the bigger picture, alongside his extraordinary talent, makes him not only the best cyclist in the world at the moment, but also the perfect partner for Continental."
Toyo Tires Secures CDP ‘A List’ Recognition For Actions Against Climate Change
- By TT News
- January 10, 2026
Toyo Tires has made its way to the annual A-List of CDP for its climate change mitigation efforts. This premier recognition, awarded for the first time to the company in the 2025 evaluation, reflects the company’s comprehensive decarbonisation efforts, which include validated science-based targets for cutting greenhouse gas emissions and a shift towards renewable energy at its production sites. CDP’s annual assessment is a key benchmark for corporate sustainability across climate, water and forests.
The assessment also highlighted Toyo Tires' commitment to transparency, as verified by independent third-party data reviews. Viewing its business activities as intrinsically connected to society and the future, the Toyo Tires Group treats reducing environmental impact as a top operational priority.
Moving forward, the company is dedicated to advancing decarbonization across all its manufacturing processes and broader supply chain, aiming to support a sustainable global society.
Apollo Tyres Expands Vredestein Gravel Tyre Range With Aventura Core Series
- By TT News
- January 10, 2026
Apollo Tyres Ltd has introduced a new and more affordable range of gravel tyres under the Vredestein Aventura Core Series. This new-generation family consists of three distinct models: the Aventura Seta Core, Aventura Core and Aventura Grezzo Core. Engineered in Europe, these tyres are built for enhanced durability and dependable performance across diverse surfaces, offering riders a cost-effective upgrade for adventure biking.
The series is constructed around a streamlined Core platform, which incorporates a robust 60 TPI casing for increased puncture resistance and stable handling on uneven terrain. While utilising the proven tread patterns of existing Vredestein gravel tyres, this refined construction delivers high-end capability at a more accessible price point.
Each model is tailored for specific riding conditions. The Aventura Seta Core is designed for speed, with a race-optimised tread for fast rolling on asphalt and high-speed gravel, complemented by shoulder knobs for technical cornering. For versatile, everyday use, the Aventura Core offers a balanced blend of rolling efficiency and predictable grip across tarmac, hardpack and gravel roads. Finally, the Aventura Grezzo Core provides confidence on loose and rugged terrain, featuring an aggressive tread for enhanced traction in sand and soft surfaces, while its chained centre tread maintains efficiency on harder ground.
The Aventura Core Series will be available starting 1 February 2026. The Aventura Seta Core comes in 40, 45 and 50-622 sizes. The Aventura Core is offered in 50-584 and 40, 45, 50-622 sizes. The Aventura Grezzo Core is available in 50-584 and 40, 45, 50-622 sizes. Colour options include black/black and black/transparent sidewalls.
Nic Knippers, Division Head – Vredestein Two Wheel Tyres, Apollo Tyres Ltd, said, “The Aventura Core Series marks an important expansion of our gravel offering within the Vredestein range. By introducing three purpose-designed tyres built on a shared durable foundation, we can better support riders across the full spectrum of gravel terrain – from high-speed racing to off-road exploration and everyday mixed-surface riding.”
Continental Expands HDR 5 And HSR 5 Tyre Lines With New Size
- By TT News
- January 10, 2026
Continental Tires Americas has expanded its HDR 5 and HSR 5 19.5-inch product lines with a new 245/70R19.5 size, specifically engineered for urban and regional delivery fleets.
These tyres are built to endure high-scrub environments and the demanding stop-and-go cycles typical of city routes. Key advancements include a reformulated tread compound that reduces rolling resistance for better fuel economy while also extending tread life. The redesigned sidewall enhances durability to support multiple retreads, maximising the value of each tyre casing. Furthermore, both models are validated for use on electric and hybrid vehicles, as well as traditional combustion engines.
This size extension provides a practical option for fleets seeking to improve operational cost-efficiency and tyre longevity under rigorous driving conditions, continuing the proven performance of the existing series with targeted upgrades.
NIRT Silver Jubilee Celebrations Commence In Kottayam
- By TT News
- January 10, 2026
The Silver Jubilee of the National Institute for Rubber Training (NIRT) commenced on the morning of 9 January 2026 at Kottayam's Hevea Hall. Union Minister of State George Kurian formally inaugurated the event, with Member of Parliament K Francis George presiding. Attendees also heard an address from MLA Chandi Oommen.
A wide array of activities marked the inaugural programme. These included unveiling a commemorative monument, honouring former NIRT Directors and recognising student cohorts. Several publications and materials were launched, such as a Silver Jubilee souvenir and tutorial videos for stakeholders. The new jubilee logo was revealed, and a memorandum of understanding was signed between the Rubber Board and the Government of Nagaland.
The ceremony further involved prize distributions for earlier competitions and celebrated the Diamond Jubilee of Rubber magazine. The day's schedule continued with a curated panel discussion and a dedicated exhibition at the NIRT campus.

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