The Tire Cologne 2022 is all set to take place in Cologne from 24 to 26 May 2022. The event is organised by Koelnmesse and German Tyre Retail and Vulcanisation Trade Association (BRV), the event’s conceptual sponsor. 

After its debut in 2018, this year’s trade fair is expected to welcome around 300 companies and brands from more than 30 countries to present their products and services. “In addition to Michelin, numerous other tyre manufacturers, including Continental, Falken, Hankook and Pirelli, have registered,” confirms Ingo Riedeberger, Director of The Tire Cologne. 

“Trade fairs are incredibly important right now for getting the various industries back up and running – as a catalyst and driving force,” explains Oliver Frese, Chief Operating Officer of Koelnmesse. “We are fully prepared, and our safety and hygiene concepts have already proven successful in autumn 2021, for example at Anuga, which welcomed 4,500 exhibitors and 70,000 visitors. We are looking forward to May and to finally hosting THE TIRE COLOGNE once again after its premiere in 2018.” Stephan Helm, Chairman of the BRV, also believes that THE TIRE COLOGNE is highly influential and plays a crucial role in the industry: “We are confident that THE TIRE COLOGNE can jolt the industry out of its ‘digital fatigue’ and that renewed in-person exchange between trade fair visitors on the TTC industry platform will provide the industry with new, positive momentum in what continues to be a challenging market environment.” 

Organisers and attendees hope that the trade fair can jolt the industry out of its ‘digital fatigue’ and that renewed in-person exchange between trade fair visitors on the TTC industry platform will provide the industry with new, positive momentum in what continues to be a challenging market environment.

This year’s event will feature a special programme titled ‘Boulevard of Sustainability’, which will put due focus on the tyre’s sustainable lifecycle with conferences and special events to provide the necessary inspiration.

Anish Taneja, President and CEO of Michelin Europe North, said, “The Tire Cologne is the most important networking trade fair for our B2B business in the Europe North region and beyond. We value being able to meet with all the key partners and dealers here to discuss important topics such as the future of the tyre and mobility industry and to exchange ideas and visions. We are particularly looking forward to fruitful talks with our fleet customers and to the possibility of establishing contacts face to face again – of course, following the applicable hygiene regulations, which we take very seriously.”

The Tire Cologne trade fair is aimed at tyre manufacturers, specialist tyre dealers, vehicle service providers, workshop fitters, recycling specialists, retreaders and all businesses associated with the tyre and vehicle industry. It aims to bring the industry together to showcase new products, developments and innovations.

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Tegeta Green Planet and Shine Energy, both affiliated with Tegeta Holding, have launched a joint educational initiative to raise environmental awareness and a sense of responsibility among young people. The project addresses modern challenges such as environmental protection and sustainable development.

Company representatives are visiting schools across Tbilisi to hold informational meetings, presentations and workshops. The programme begins with presentations, followed by interactive games and activities designed to help students retain the information. At the end of each session, participants receive symbolic gifts and prizes as motivation.

Tegeta Green Planet focuses on teaching students the principles of specific waste management, including how to properly handle used tyres, batteries and oils. The sessions explain why proper waste management is essential for environmental protection and how it connects to the circular economy. Meanwhile, Shine Energy educates young people on the importance of energy, its everyday use and why developing renewable and sustainable energy resources is crucial.

The initiative is not limited to schools. In the near future, both organisations will expand their efforts to universities, aiming to broaden awareness about environmental protection, waste management and energy efficiency. The ultimate goal is to foster environmentally responsible attitudes among the younger generation, helping build a more sustainable and conscious society.

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Zeon has been recognised as a Supplier Engagement Leader in the 2025 Supplier Engagement Assessment (SEA) conducted by CDP, a United Kingdom-based international environmental nonprofit organisation. This achievement represents the first time the company has received the highest possible rating in this assessment.

The evaluation measures how corporations address climate change within their supply chains, focusing on responses to the CDP Climate Change Questionnaire across five critical areas. These include governance, emissions targets, Scope 3 emissions management, risk management and overall supplier engagement strategies.

Zeon earned the top rating for its efforts to reduce greenhouse gas emissions through supplier collaboration, a group-wide initiative, alongside continuous dialogue maintained via procurement activities. Guided by its philosophy of contributing to planetary preservation and human prosperity, Zeon remains committed to sustainable management. The company reaffirmed that it will continue working with suppliers and other stakeholders to tackle climate change and meet societal expectations.

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German chemical group WACKER has announced a price increase of up to 15 percent for its resins, dispersions and dispersible polymer powders produced at its European and US facilities. The adjustment takes effect on 1 June 2026, or as existing customer contracts permit. The move is designed to allow the company’s Polymers division to maintain high product quality, deliver technological innovations and provide superior customer service and technical support. It will also support investments aimed at securing future growth in key markets.

Rising costs for raw materials and logistics have forced the pricing measure, with the Polymers division being particularly affected. The recent conflict in the Middle East has caused significant disruptions across global commodity markets. As a direct result, prices for energy, raw materials and transportation have climbed sharply.

Despite the increase, WACKER remains focused on sustaining its commitment to customer support and long-term capability. The company underscored that the adjustment is necessary to continue meeting market demands while ensuring operational stability and future-oriented development across its focus markets.

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Pirelli North America has launched its first closed-loop circular recycling initiative, marking a significant step in the company’s broader strategy to increase recycled and bio‑based content in its tyre production. The project has received the Tire Recycling Foundation’s Value Chain Collaboration Award.

The programme recovers scrap tyres generated during Pirelli’s own North American manufacturing process. These materials are sent to Bolder Industries, which applies ISCC PLUS‑certified pyrolysis technology to produce BolderBlack recovered carbon black. Pirelli then reintroduces this material into new tyre production at its North American facilities, partially replacing virgin carbon black. The effort is part of a wider Pirelli plan to expand such industrial ecosystems across the group’s production network, aiming to valorise waste by reintegrating recovered materials into tyre manufacturing.

Beyond the award, the initiative reflects Pirelli’s broader circularity approach, which includes ongoing work to boost recycled and bio‑based material usage. The company targets over 80 percent bio‑based and recycled content in its best‑performing products and forty percent in total production by 2030.

Claudio Zanardo, CEO, Pirelli North America, said, "The Rome plant is one of the most technologically advanced manufacturing facilities in Pirelli. This initiative reflects an approach focused on increasing the use of recovered materials within existing production processes. It is part of a broader effort to gradually integrate raw materials derived from recycled resources into our products while maintaining consistency in performance and quality."

Tony Wibbeler, CEO, Bolder Industries, said, "Our collaboration demonstrates that a traceable, mass-balance approach to tyre-to-tyre circularity is not only achievable, but it's ready to scale inside a premium manufacturing environment, meeting real performance and certification requirements at every step. This is the kind of progress the industry has been working toward for many years."

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