Therefore, transitioning to a green economy has sound economic and social justification. For governments, this transition would involve levelling the playing field for greener products by replacing harmful subsidies, reforming policies and redirecting public investment among others. In the private sector, this transition would involve responding to these policy reforms and incentives through increased financing and investment, skill building and innovation capacities to realise the opportunities arising from a green economy.
Automobile industry is one of the key sectors for economic growth, where sustainability is critical to ensure access to clean and eco-friendly mode of transportation. Particularly for the rubber industry, which is largely perceived as non-environmentally friendly, it is imperative to work towards adapting the green economy; largely through development of green technology and introduction of green manufacturing practices including resource decoupling - using less land, water, energy and materials to maintain economic growth and to reduce environmental impact.
Technology innovation remains a key priority. Some of the trends for automotive and tyre industries include, sustainable tyre through introduction of green material technology with further improvement in fuel efficiency (Rolling Resistance) Safety (Dry and Wet Traction), Durability (mileage) and Comfort (Noise, Vibration, Ride & Handling). Besides above, obtaining rubber material from biomass and recyclable avenues, greater use of modelling in performance prediction and tyre design, change in tyre design to tall and thin tires, especially to suit electric vehicles are of paramount importance towards the making of a green economy. In addition, technologies that include real time simulation, virtual proving ground, self-inflation technology, electrified rubber, sensor-based tyres for health assessment and fleet management can help save fuel, reduce operating cost including increased tyre life.
Use of simulation and predictive technology - Finite Element Analysis (FEA), service life prediction, etc. – are expected to contribute towards determining the reliability aspect of tyres. With the advent of high-end software, FEA tools are now extensively used for prediction of structural durability, aquaplaning, heat generation, process simulation and Noise, Vibration & Harshness (NVH). Advanced research is underway to understand the microscopic behaviour of polymer-filler interaction using new generation simulation techniques. This in turn would help to develop ultra-high-performance tyres with reduced hysteresis, improved safety and durability.
In line with the automobile industry, tyre Industry is also looking into possibilities of implementing smart manufacturing practices, which include Big Data-driven quality control, robot assisted production, self-driving logistics vehicles, production line simulation, smart supply network, predictive maintenance, machine as a service, self-organising production, additive manufacturing of complex parts and augmented work among others.
As vehicles directly impact the environment (air quality, noise levels etc.,) and tyres are integral to its functioning, a collaborative effort is required to bring about a change of thinking and a change of culture on pursuing green economy in the rubber industry.
TyreSafe And Mission Zero Join Forces To Raise Fleet Safety Standards
- By TT News
- October 07, 2026
TyreSafe, UK’s leading tyre safety charity, has entered into a new partnership with Mission Zero, a prominent quality standard within the road fleet sector. The collaboration is designed to help organisations enhance compliance, lower risk and advance shared goals for safer, cleaner and more responsible road transport.
Mission Zero offers a structured framework for fleets pursuing zero collisions, emissions and prohibitions, centred on a comprehensive legal compliance audit alongside recognised industry best practice. Its credentials are formally acknowledged across major infrastructure and transport programmes, including Transport for London’s Work-Related Road Risk requirements, HS2, Sizewell C, National Highways and CLOCS.
TyreSafe already collaborates with several of these bodies, including National Highways and CLOCS, reinforcing tyre safety’s place within broader fleet safety and compliance efforts. Its expertise has likewise gained national recognition, featuring in the government’s developing approach to work-related road safety and the creation of a National Work-Related Road Safety Charter.
Under the partnership, the two organisations will jointly assist fleet operators in recognising how effective tyre management supports safer vehicles, stronger compliance and reduced occupational road risk. Combining expertise, resources and industry engagement, they aim to help organisations build safer fleets, prevent incidents and foster a more sustainable road transport future, reflecting TyreSafe’s ongoing commitment to collaboration across the transport, enforcement and fleet sectors and to keeping tyre safety central to the journey towards Vision Zero.
Nick Caesari, CEO, Mission Zero, said, “Tyre safety is a fundamental part of managing risk within any fleet operation. Mission Zero is focused on helping organisations move beyond compliance and adopt a proactive approach to safety, and working with TyreSafe allows us to strengthen the guidance and support available to operators. Together, we can help businesses understand the important role that safe, well-maintained tyres play in preventing incidents and achieving their wider road safety goals.”
Stuart Lovatt, Chairman, TyreSafe, said, “We are pleased to partner with Mission Zero and support its ambition to help organisations achieve higher standards across fleet safety. Tyres are one of the most important safety-critical components on any vehicle, yet they are often overlooked as part of wider compliance and risk management strategies. By working with Mission Zero, we can help more operators recognise that effective tyre management is a vital part of achieving safer fleets and reducing work-related road risk.”
Kuraray America Volunteers Log 350+ Hours At 2026 Pasadena Rodeo
- By TT News
- October 07, 2026
Kuraray America, Inc. (KAI) demonstrated its community commitment through volunteer service and financial support at the 77th annual Pasadena Livestock Show & Rodeo. The Kuraray Foundation of America (KFA), a 501(c)(3) nonprofit corporation, contributed USD 5,000 to the event, funding local youth programmes.
Over the rodeo's nine-day run, eleven KAI employees dedicated more than 350 volunteer hours to health, safety and security operations. Leveraging their professional expertise, these volunteers identified and mitigated onsite risks, staffed the medical tent and worked behind the scenes to ensure a safe, well-organised experience for all attendees.
Beyond safety duties, KAI volunteers supported interactive educational exhibits highlighting the connections between industry, agriculture, and sustainability. These displays allowed families to explore the farm-to-table journey and understand how various industries contribute along the way. The rodeo's fundraising efforts extend far beyond the event itself, supporting college scholarships, livestock show awards, calf scramble programmes and other agricultural education opportunities for local students.
For KFA, the sponsorship represented more than financial backing – it was a chance to invest time, expertise and resources in an organisation dedicated to the Pasadena community throughout the year. KAI expressed gratitude to the rodeo for welcoming its team and recognised volunteers David Solo, Calvin Balch, Alex Berry, Dwight Brunner, Matt Callas, Eric McDaniel, Miguel Pompa, Zachary Reynolds, Chase Stewart, Richard Bass and Tyler Free for their service, reflecting the company's dedication to being an active partner in the communities where its employees live and work.
Yokohama India Launches Locally Produced GEOLANDAR A/T Tyres With White-Letter Styling
- By TT News
- October 07, 2026
Yokohama India has introduced a locally manufactured variant of its GEOLANDAR A/T tyre featuring Outline White Letter sidewall styling for sports utility vehicles (SUVs). The 15-inch tyres are produced at the company's manufacturing plant in Visakhapatnam, Andhra Pradesh, following a transition from importing the product line.
The GEOLANDAR A/T tyre in 15-inch size is designed for fitment on utility models including the Maruti Suzuki Jimny and Mahindra Bolero. The white-lettering option is currently available in two sizes, with Yokohama India planning to expand local production to include 16-inch to 18-inch tyre sizes in 2027.
Gaurav Mahajan, Head of Marketing and OE Sales, Yokohama India, said, "For today’s SUV owner, driving is increasingly part of a broader motoring lifestyle, where the vehicle reflects a sense of individuality, adventure and personal expression. The GEOLANDAR A/T is designed to complement that mindset, bringing a more distinctive and rugged character to the vehicle. It is for enthusiasts who see their SUV as more than a means of getting from one place to another, and want every element of it to reflect their passion for the road and the lifestyle that comes with it."
The introduction forms part of Yokohama's strategy to expand domestic manufacturing capabilities in India and cater to local demand for utility vehicle accessories and components.
Citira Expands Into UK Commercial Tyre Market With Redpath Acquisition
- By TT News
- October 07, 2026
Citira, a Sweden-based company specialising in circular tyre management, has acquired Redpath Tyres Ltd, marking its first entry into the UK commercial and agricultural tyre segment and laying the foundation for a national UK footprint. The deal follows Citira’s earlier UK market entry this year through Tyrefix Group, combining Redpath’s local knowledge and strong reputation with Citira’s circular tyre management model, which covers retreading, rim refurbishment and fleet logistics and is already established in the Nordics and Poland. This acquisition represents a significant strategic step for Citira as it seeks to expand its presence across the United Kingdom.
Redpath Tyres, which has served Scottish customers for 52 years, operates from 11 locations and employs around 90 people. It will retain its own name and team, with Graham, Neil and Catriona continuing in the business and becoming shareholders in the Citira Group. The company’s longstanding local expertise and established customer relationships are expected to support Citira’s broader growth ambitions in the region.
Oliver Johnson, Head of UK, Citira, said, "Redpath Tyres has earned a strong reputation across Scotland through its reliability, service quality and close relationships with the fleets and farming community it supports. That reputation provides an excellent foundation for the next stage of growth. Following our entry into the UK earlier this year, this acquisition represents a deliberate first step into the Commercial (TBR) market and the beginning of our ambition to build a national network.”
Graham Redpath, speaking on behalf of the Redpath family, said, "We as a family have spent 52 years building this business and wanted to find a long-term stewardship that would continue to look after our people and customers. Citira’s plans for the business, and their track record with businesses like Tyrefix, gave me the confidence that this is the right home for the team and everything we’ve built. I’m glad our family gets to stay involved and invested as shareholders in Citira as the business grows as part of a bigger group.”
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