Therefore, transitioning to a green economy has sound economic and social justification. For governments, this transition would involve levelling the playing field for greener products by replacing harmful subsidies, reforming policies and redirecting public investment among others. In the private sector, this transition would involve responding to these policy reforms and incentives through increased financing and investment, skill building and innovation capacities to realise the opportunities arising from a green economy.

Automobile industry is one of the key sectors for economic growth, where sustainability is critical to ensure access to clean and eco-friendly mode of transportation. Particularly for the rubber industry, which is largely perceived as non-environmentally friendly, it is imperative to work towards adapting the green economy; largely through development of green technology and introduction of green manufacturing practices including resource decoupling - using less land, water, energy and materials to maintain economic growth and to reduce environmental impact.

Technology innovation remains a key priority. Some of the trends for automotive and tyre industries include, sustainable tyre through introduction of green material technology with further improvement in fuel efficiency (Rolling Resistance) Safety (Dry and Wet Traction), Durability (mileage) and Comfort (Noise, Vibration, Ride & Handling). Besides above, obtaining rubber material from biomass and recyclable avenues, greater use of modelling in performance prediction and tyre design, change in tyre design to tall and thin tires, especially to suit electric vehicles are of paramount importance towards the making of a green economy. In addition, technologies that include real time simulation, virtual proving ground, self-inflation technology, electrified rubber, sensor-based tyres for health assessment and fleet management can help save fuel, reduce operating cost including increased tyre life.

Use of simulation and predictive technology - Finite Element Analysis (FEA), service life prediction, etc. – are expected to contribute towards determining the reliability aspect of tyres. With the advent of high-end software, FEA tools are now extensively used for prediction of structural durability, aquaplaning, heat generation, process simulation and Noise, Vibration & Harshness (NVH). Advanced research is underway to understand the microscopic behaviour of polymer-filler interaction using new generation simulation techniques. This in turn would help to develop ultra-high-performance tyres with reduced hysteresis, improved safety and durability.

In line with the automobile industry, tyre Industry is also looking into possibilities of implementing smart manufacturing practices, which include Big Data-driven quality control, robot assisted production, self-driving logistics vehicles, production line simulation, smart supply network, predictive maintenance, machine as a service, self-organising production, additive manufacturing of complex parts and augmented work among others.

As vehicles directly impact the environment (air quality, noise levels etc.,) and tyres are integral to its functioning, a collaborative effort is required to bring about a change of thinking and a change of culture on pursuing green economy in the rubber industry.

Leading tyre-retreading machinery maker Marangoni has unveiled a new strategic sustainability strategy for 2025–2027 that reaffirms its social and environmental pledges.

In order to direct and oversee its ESG (Environmental, Social, Governance) initiatives during the ensuing three years, the tyre retreading expert has voluntarily created a targeted action framework. The framework is in line with the 17 Sustainable Development Goals (SDGs) of the UN's 2030 Agenda. Marangoni claims that the plan was implemented in accordance with globally accepted standards, such as AccountAbility 1000 and the Global Reporting Initiative (GRI) guidelines, and that it is meant to function as a monitoring tool to periodically assess the company's progress as well as a guide for action.

The company has identified 17 specific initiatives as part of this strategy. These were established after a materiality study that took into account input from external stakeholders as well as internal input. Each of the 17 initiatives is built around three core pillars, namely supporting the ecological transition, integrating ESG principles into corporate governance and ensuring a safe, stimulating and inclusive work environment. The result is a ‘balanced approach’ reflecting management’s priorities and stakeholder expectations, said the company.

Trelleborg Group has finalised the purchase of National Gummi AB from the Swedish industrial group National through its Trelleborg Industrial Solutions business unit.

Extruded rubber profiles and gaskets for specialised industrial, automotive and construction applications make up the company offering. Mostly in Northern Europe, sales in 2024 were little over SEK 150 million. The production facility is situated in Halmstad, Sweden. The acquisition is in line with Trelleborg's plan to establish dominant positions in desirable markets. This deal excludes National's activities outside of extruded rubber profiles and gaskets, which will continue to be a part of the National group.

Jean-Paul Mindermann, Business Area President, Trelleborg Industrial Solutions, said, “This is an exciting addition to our portfolio. National has specialist capabilities and knowhow which will allow us to broaden our value-adding offering to customers across Europe.”

BKT has expanded its AGRIMAX range of agricultural tyres with the launch of AGRIMAX SPARGO SB, a new steel-belted version. The new tyre is aimed at row crop, vineyard and orchard operations to meet the specific challenges of farming environments where steep terrain, narrow row spacing and muddy conditions require precision and reliability.

The new tyre, which builds on the AGRIMAX SPARGO row crop tyre, has VF (Very High Flexion) technology, which enables it to bear the same load at lower inflation pressure. This helps to improve handling and comfort while reducing soil compaction. Steel belts improve the tyre's resilience to punctures, lessening the possibility of downtime and damage from sharp objects. At faster speeds, it also enhances riding accuracy. The polyester casing and steel belts work together to distribute stress evenly throughout the tyre, preventing uneven wear and extending tread life. By reducing vibration, a revised sidewall enhances riding comfort even further, which is especially useful for precise spraying operations.

The tread pattern of the AGRIMAX SPARGO SB is more open and higher than that of its predecessor since it has a deeper tread and smaller lugs. With a D-class speed rating that permits travel at up to 65 kmph, this design seeks to enhance road handling. Smoother transitions between field and road are made possible by the tyre's dual-layer mud ejection mechanism, which rapidly removes debris from the tread.

Dilip Vaidya, Senior President & Director Technology, BKT, said, "In the case of the AGRIMAX SPARGO SB, we have paid special attention to the casing design by using a strong polyester structure that offers greater strength, flexibility and durability than traditional materials. This choice enables the tyre to handle heavy loads while keeping deformation under control, improving the footprint and thus traction, stability and handling."

TBC Corporation, a joint venture between Michelin and Sumitomo Corporation, has entered into an agreement to divest its Midas franchise portfolio to Mavis Tire Express Service Corp., which operates a tyre retail chain across the United States.

The deal is expected to be finalised in the first quarter of the fiscal year 2025, subject to the approval of the competent authorities. This deal is a component of TBC's ongoing reorganisation, which intends to concentrate management resources on its core operations.

According to a statement issued by Michelin, “TBC distributes tyres and provides automotive repair and maintenance services in the US, Mexico and Canada. TBC identifies wholesale, distribution and Big O Tires, tyre retail focused franchise portfolio under TBC, as core businesses, leveraging an industry-leading network and scale, whereas Midas activity mostly relies on retail automotive services. The operation will enable TBC to focus on driving accelerated growth and value in its core businesses. It is also an opportunity for Michelin and Mavis to support and reinforce their commercial agreement.”