Therefore, transitioning to a green economy has sound economic and social justification. For governments, this transition would involve levelling the playing field for greener products by replacing harmful subsidies, reforming policies and redirecting public investment among others. In the private sector, this transition would involve responding to these policy reforms and incentives through increased financing and investment, skill building and innovation capacities to realise the opportunities arising from a green economy.

Automobile industry is one of the key sectors for economic growth, where sustainability is critical to ensure access to clean and eco-friendly mode of transportation. Particularly for the rubber industry, which is largely perceived as non-environmentally friendly, it is imperative to work towards adapting the green economy; largely through development of green technology and introduction of green manufacturing practices including resource decoupling - using less land, water, energy and materials to maintain economic growth and to reduce environmental impact.

Technology innovation remains a key priority. Some of the trends for automotive and tyre industries include, sustainable tyre through introduction of green material technology with further improvement in fuel efficiency (Rolling Resistance) Safety (Dry and Wet Traction), Durability (mileage) and Comfort (Noise, Vibration, Ride & Handling). Besides above, obtaining rubber material from biomass and recyclable avenues, greater use of modelling in performance prediction and tyre design, change in tyre design to tall and thin tires, especially to suit electric vehicles are of paramount importance towards the making of a green economy. In addition, technologies that include real time simulation, virtual proving ground, self-inflation technology, electrified rubber, sensor-based tyres for health assessment and fleet management can help save fuel, reduce operating cost including increased tyre life.

Use of simulation and predictive technology - Finite Element Analysis (FEA), service life prediction, etc. – are expected to contribute towards determining the reliability aspect of tyres. With the advent of high-end software, FEA tools are now extensively used for prediction of structural durability, aquaplaning, heat generation, process simulation and Noise, Vibration & Harshness (NVH). Advanced research is underway to understand the microscopic behaviour of polymer-filler interaction using new generation simulation techniques. This in turn would help to develop ultra-high-performance tyres with reduced hysteresis, improved safety and durability.

In line with the automobile industry, tyre Industry is also looking into possibilities of implementing smart manufacturing practices, which include Big Data-driven quality control, robot assisted production, self-driving logistics vehicles, production line simulation, smart supply network, predictive maintenance, machine as a service, self-organising production, additive manufacturing of complex parts and augmented work among others.

As vehicles directly impact the environment (air quality, noise levels etc.,) and tyres are integral to its functioning, a collaborative effort is required to bring about a change of thinking and a change of culture on pursuing green economy in the rubber industry.

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Georgian company Tegeta Motors, through its environmental arm Tegeta Green Planet, recently spearheaded a major cleanup effort by removing roughly 2,000 illegally discarded tyres from a former landfill near the settlement of Giorgitsminda, Georgia. The operation addressed years of unchecked dumping that had endangered local soil, water and community health.

Despite the challenging terrain, the contaminated site was fully cleared within days using the company’s own resources and in strict adherence to safety protocols. All collected tyres are now set to undergo recycling in line with technical regulations, transforming a longstanding environmental hazard into a manageable waste stream.

This initiative reflects the broader mission of Tegeta Green Planet, which operates under the principle of extended producer responsibility (EPR). Beyond simply remediating a single location, the organisation aims to raise public awareness about the severe consequences of uncontrolled automotive waste disposal, ensuring that collection, transport and recycling are carried out lawfully.

The company has a history of such actions, having previously organised similar cleanups in Tbilisi and Bakuriani. With roughly 45 collection points across Georgia, Tegeta Green Planet encourages responsible disposal through its recycling initiative. Authorised in 2022 to manage the national EPR scheme for waste tyres, the organisation has since attracted nearly 350 manufacturers to its collective compliance system.

Shalva Akhvlediani, Director, Tegeta Green Planet, said, "We are delighted that, as part of a joint initiative between Tegeta Motors and Tegeta Green Planet, we have implemented another large-scale project and cleared the contaminated area of car tyres. Such activities significantly reduce the negative impact on the environment, especially considering that the collected waste is recycled in full compliance with technical regulations. We have carried out similar projects many times before. Last year alone, Tegeta Green Planet collected and recycled more than 6,000 tonnes of automotive waste – tyres, batteries and used oil. We are proud that these figures are growing every year, and in this way, we are contributing to the development of a circular economy and environmental protection in our country. We ask our citizens to report any areas contaminated with automotive waste to us. This can be done via the Tegeta Green Planet website or the Tegeta app, and we will respond accordingly.”

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The Alliance for the Future of Tires (AZuR) has expanded its network with the addition of Granuband, a Dutch leader in high-quality tyre recycling, as its newest partner. As a prominent manufacturer of rubber granules, Granuband strengthens AZuR’s mission to advance a sustainable circular economy for tires across Europe through its expertise in material recovery.

Established in 1991, Granuband specialises in the mechanical recycling of end-of-life tyres using state-of-the-art facilities to produce premium rubber granules and powders. These materials are exported globally for use in sports surfaces, infrastructure projects, industrial goods and various technical applications, showcasing the versatility of recycled rubber.

Beyond manufacturing, Granuband plays a critical role in the collection and logistics of used tyres, traditionally focusing on passenger car tyres in the Benelux region. In recent years, the company has expanded its operations to include truck, agricultural and other specialised tyre categories, driven by a longstanding commitment to innovation in technology, logistics and new applications.

Since 2024, Granuband has operated under Circtec, an international firm specialising in advanced tyre pyrolysis. This integration merges Granuband’s mechanical recycling strengths with Circtec’s chemical recovery technology, creating a comprehensive system that recovers nearly all tyre components. Together, they aim to boost recycling rates, optimise raw material use, cut CO₂ emissions and develop new recyclable materials. Granuband’s addition to AZuR notably reinforces the mechanical recycling pillar, a vital component of the circular economy.

Network coordinator Christina Guth said, “With Granuband, we are expanding our network to include an important player in the mechanical recycling of used tyres. High-quality rubber granules are key to closing the material cycle and reducing dependence on primary raw materials.”

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The Yokohama Rubber Co., Ltd. hosted its 12th Panel Discussion on Biodiversity as an online event on 6 March 2026, bringing together a wide range of participants from 121 locations across Japan. This annual gathering serves as a platform for reflecting on the significance of biodiversity conservation. This year’s programme featured a keynote speech by Dr Kaoruko Kurata, a professor at Yokohama National University’s College of Education and Institute for Multidisciplinary Sciences, titled ‘Creating a Well-Being Society from the Perspective of Biocultural Diversity’. Following her address, the event highlighted the Yokohama Rubber Group’s own conservation efforts, with a lively discussion themed ‘Nature Positive Initiatives through Collaboration between Communities and Companies’ moderated by Dr Tetsuya Kitazawa, Director of Ecology Path Inc. and a lecturer at Edogawa University. The exchange included the company’s employees alongside representatives from local governments, businesses, non-profit organisations, and civic groups.

A central case study presented was the ongoing work at Kameyama Satoyama Park, a Nature Symbiosis Site. Under a support agreement with Kameyama City in Mie Prefecture, Kameyama Bead Company, a tyre bead manufacturing and sales subsidiary of Yokohama Rubber, conducts activities such as removing invasive species and maintaining the park grounds. A city official joined to discuss these efforts, which helped all participants deepen their understanding of practical conservation measures.

Since the adoption of the global nature positive goal at COP15 in December 2022, momentum has grown worldwide, including in Japan. The Yokohama Rubber fully supports this direction and has been an active participant in the TNFD Forum and the 30by30 Alliance for Biodiversity since January 2023. The company advances conservation across its value chain through initiatives like the YOKOHAMA Forever Forest tree-planting events, water quality and biodiversity monitoring and community awareness programmes at its global sites, alongside promoting agroforestry on natural rubber farms. Operating under its sustainability management slogan, Caring for the Future, the company remains committed to creating shared value by addressing social issues through its core business activities.

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Comerio Ercole is all set to make a significant impact on the global stage in April 2026 with its participation in three major industry events – India Rubber Expo (IRE) 2026, Techtextil 2026 and Chinaplas 2026. The exhibitions will be an opportunity for the company to present cutting-edge developments focused on efficiency, sustainability and product quality while strengthening relationships with customers and partners from around the world. Drawing on its extensive heritage in calendering technology, the company will highlight how its advanced, high-performance systems are engineered to meet the rigorous demands of modern production environments.

The first in this series of engagements is the India Rubber Expo, scheduled for 7 to 10 April, where Comerio Ercole will be situated at Booth L-012A. Recognised as Asia’s largest and most significant rubber industry event, this exhibition provides a key opportunity for the company to present its specialised capabilities to the regional and global rubber manufacturing community.

At Techtextil 2026, the premier international fair for technical textiles and nonwovens, scheduled for 21 to 24 April, Comerio Ercole will be located in Hall 12.0 at Stand C41, where it will showcase its latest innovations for the nonwovens sector. Simultaneously, Comerio Ercole will be present at Chinaplas 2026 (21 to 24 April), the world’s leading trade fair for plastics and rubber, occupying Booth 2.1C85. This parallel participation underscores the company’s versatility and its ability to deliver tailored solutions across the technical textiles, plastics and rubber domains.

This busy month comes on the back of a successful presence at the recently held Tire Technology Expo 2026 (3–5 March) in Hannover, Germany. Comerio Ercole won the ‘Tire Manufacturing Innovation of the Year’ award and also managed to clinch a spot as finalist in three additional award categories, highlighting its pervasive leadership and innovative edge in calendering technology.

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