Therefore, transitioning to a green economy has sound economic and social justification. For governments, this transition would involve levelling the playing field for greener products by replacing harmful subsidies, reforming policies and redirecting public investment among others. In the private sector, this transition would involve responding to these policy reforms and incentives through increased financing and investment, skill building and innovation capacities to realise the opportunities arising from a green economy.
Automobile industry is one of the key sectors for economic growth, where sustainability is critical to ensure access to clean and eco-friendly mode of transportation. Particularly for the rubber industry, which is largely perceived as non-environmentally friendly, it is imperative to work towards adapting the green economy; largely through development of green technology and introduction of green manufacturing practices including resource decoupling - using less land, water, energy and materials to maintain economic growth and to reduce environmental impact.
Technology innovation remains a key priority. Some of the trends for automotive and tyre industries include, sustainable tyre through introduction of green material technology with further improvement in fuel efficiency (Rolling Resistance) Safety (Dry and Wet Traction), Durability (mileage) and Comfort (Noise, Vibration, Ride & Handling). Besides above, obtaining rubber material from biomass and recyclable avenues, greater use of modelling in performance prediction and tyre design, change in tyre design to tall and thin tires, especially to suit electric vehicles are of paramount importance towards the making of a green economy. In addition, technologies that include real time simulation, virtual proving ground, self-inflation technology, electrified rubber, sensor-based tyres for health assessment and fleet management can help save fuel, reduce operating cost including increased tyre life.
Use of simulation and predictive technology - Finite Element Analysis (FEA), service life prediction, etc. – are expected to contribute towards determining the reliability aspect of tyres. With the advent of high-end software, FEA tools are now extensively used for prediction of structural durability, aquaplaning, heat generation, process simulation and Noise, Vibration & Harshness (NVH). Advanced research is underway to understand the microscopic behaviour of polymer-filler interaction using new generation simulation techniques. This in turn would help to develop ultra-high-performance tyres with reduced hysteresis, improved safety and durability.
In line with the automobile industry, tyre Industry is also looking into possibilities of implementing smart manufacturing practices, which include Big Data-driven quality control, robot assisted production, self-driving logistics vehicles, production line simulation, smart supply network, predictive maintenance, machine as a service, self-organising production, additive manufacturing of complex parts and augmented work among others.
As vehicles directly impact the environment (air quality, noise levels etc.,) and tyres are integral to its functioning, a collaborative effort is required to bring about a change of thinking and a change of culture on pursuing green economy in the rubber industry.
Nexen Tire America Outlines Early-Stage Collaboration As New Standard For OE Tyres
- By TT News
- April 25, 2026
Nexen Tire America has detailed how original equipment tyre development has shifted from a standalone process to an integrated engineering effort conducted alongside new vehicle design. The company explains that modern vehicle complexity, driven by electrification and advanced driver systems, requires tyre engineering to begin in parallel with suspension, chassis and electronic control development. This earlier collaboration allows tyre performance to be optimised for hybrid and electric vehicle demands such as noise reduction, load capacity and rolling resistance.
Aaron Neumann, Head of the Nexen Tire America Technical Center, describes how suppliers must now adopt faster development cycles and deeper technical collaboration. The traditional model of selecting off-the-shelf tyres has been replaced by purpose-built designs tuned to specific safety, handling and efficiency targets. Electric vehicles have added further criteria including range optimisation and tyre noise mitigation.
To manage these demands, Nexen has expanded its use of simulation and modelling technologies. Finite element analysis and data-driven tyre modelling allow engineers to evaluate performance early in the development cycle, reducing the number of physical prototypes required. Despite this digital focus, physical testing remains extensive and includes laboratory procedures such as high-speed endurance, rolling resistance, uniformity, noise and flat-spotting assessments.
On-road validation involves instrumented traction and braking tests, ride and handling evaluations, treadwear analysis and durability testing across varied surfaces and climates. Each tyre’s tread pattern, construction, footprint and profile are refined through iterative testing specific to the target vehicle. While some materials overlap with replacement tyres, original equipment fitments are engineered to balance performance, efficiency and comfort.
Over the past decade, Nexen Tire has more than doubled its original equipment portfolio in North America. This growth is attributed to an engineer-to-engineer collaboration model emphasising transparency and responsiveness. Many technologies developed for original equipment programmes, including advanced compounds and tread designs, are later incorporated into replacement tyres.
For consumers, these behind-the-scenes engineering efforts result in tyres more precisely matched to vehicle performance. Neumann notes that modern tyres rank among the most complex vehicle components, having to deliver safety, efficiency and comfort simultaneously across a wide range of conditions, even if that complexity remains largely invisible to drivers.
Niutech To Showcase Next-Gen Continuous Pyrolysis Technology At IFAT Munich 2026
- By TT News
- April 24, 2026
Niutech Environment Technology Corporation (Niutech), a China-based company specialising in continuous pyrolysis technology for recycling waste tyres, plastics and oil sludge, is set to unveil its latest high-capacity industrial continuous intelligent pyrolysis plant at IFAT Munich 2026. The event will take place from 4 to 7 May at Messe Munich, where Niutech will be located at Hall B4, Stand 505. The company’s technology converts organic waste into valuable products such as recycled oil, carbon black and fuel gas, positioning pyrolysis as a cornerstone of the circular economy.
The new generation production line offers an annual capacity of 10,000 to 50,000 tonnes per unit, marking significant advances in operating efficiency, cost control and product quality. Niutech provides integrated recovery solutions for more than 30 types of organic waste, demonstrating proven adaptability and reliability. The company’s international project references span Europe, Asia, Middle East and South America, with continuous pyrolysis plants recently delivered to over 10 countries including Germany, United Kingdom, South Korea and Denmark.
At IFAT 2026, Niutech’s technical experts, project managers and international business team will offer one-stop technical consultation and professional customised feasibility assessments. The exhibition showcase will highlight completed projects and operational results from around the world, reinforcing Niutech’s role as a key enabler in waste resource recovery and international cooperation.
Oak Group Secures ETB Acquisition To Boost Tyre Stock And Distribution
- By TT News
- April 24, 2026
Oak Group Holdings has reaffirmed its strategic growth ambitions following a transformative business update centred on the acquisition of Exhaust, Tyres and Batteries (ETB). The move makes Oak the sole owner of ETB, adding two wholesale sites and 52 retail shops across the Midlands, Wales and Southwest England to its existing portfolio.
With the acquisition complete, Oak is now prioritising improvements to stock availability throughout the ETB network to align with the high service standards characteristic of the family-run enterprise. Supporting this effort is the launch of Oak’s new 155,150 square feet storage and distribution hub in Newport, which can hold over 250,000 tyres. A dedicated fleet of heavy goods vehicles will enhance service and product access for brand dealers across the southwest and South Wales.
Financial and tax advisory services for the deal were provided by Grant Thornton, covering corporate finance and due diligence. Legal counsel was led by Michael Hudson of DLA Piper, while CG Professional, under managing partner Louise Myers, handled all employment aspects of the acquisition and continues to support Oak Group Holdings on a retained basis post-transaction.
Peter Cross, Commercial Director, Oak Tyres, said, “The first quarter of 2026 has been transformational for our family business in many ways. We have grown our wholesale network even further and we are working with the fantastic team at ETB to develop the service offer and stock availability to the retail trade across the region. We are committed to ensuring these developments enhance the quality service we always strive to deliver for our customers.”
Mike Tillson, Partner at Grant Thornton Corporate Finance, said: “It’s been a pleasure to work with Oak and the Cross family on this exciting and transformational acquisition. We are sure that the combined Group will go from strength to strength and that ETB will be successful into the future under their ownership.”
Michelin And Academic Partners Launch PolMixLab To Engineer Next-Gen Rubber
- By TT News
- April 24, 2026
Michelin has inaugurated PolMixLab, a new associated research laboratory (LabCom), on 22 April 2026, in collaboration with the National Centre for Scientific Research (CNRS), INSA Lyon, Lyon 1 University and Jean Monnet University. The primary objective of the joint initiative is to invent the rubber of the future by accelerating innovation in polymer materials for multiple industrial uses. The partnership leverages the combined scientific and industrial expertise of all parties to balance performance, durability, and energy efficiency.
Against a backdrop of ecological transition and rising industrial demands, polymer materials like elastomers are a critical research frontier. Their applications span automotive, aeronautics, healthcare and construction, requiring continuous improvements in durability, recyclability, energy sobriety and advanced functionality. To address these challenges, research teams from the Polymer Materials Engineering Laboratory – representing the CNRS, INSA Lyon, Lyon 1 University and Jean Monnet University – have joined forces with Michelin to develop next-generation polymer materials.
Academic and industrial researchers will pursue three main goals over the course of four years. The first involves reducing manufacturing energy for elastomers through digital simulation and improved blend quality. The second focuses on creating new elastomers that exceed current performance limits via innovative structures. The third aims to boost environmental performance by integrating short-loop recycling directly into the polymer formulation phase. The resulting rubbers are intended for strategic applications in mobility, medical devices, aeronautics and high-performance industrial equipment.
PolMixLab represents a structural initiative rooted in Michelin’s 130 years of materials science expertise, spanning chemistry, material transformation, composite design and use-case knowledge from basic research to industrialization. The laboratory marks the 10th active associated research laboratory between the CNRS and Michelin, underscoring a long-term commitment to reducing carbon footprints, extending material lifespans and optimising performance for contemporary industrial and environmental needs.
Mehdi Gmar, Chief Innovation Officer, CNRS, said, “The CNRS is pleased with the creation of PolMixLab, a new associated research laboratory with Michelin, a leading partner with which it has a longstanding relation of trust since the 1990s, one that is structured by a framework-agreement renewed multiple times and nearly forty collaborations each year. This associated research laboratory, which also includes INSA Lyon, Lyon 1 University and Jean Monnet University, marks a new stage in this cooperation by developing polymer materials that offer higher performance, and are more recyclable and sober in energy.”
Christophe Moriceau, VP – Advanced Research, Michelin Group, said, “With PolMixLab, Michelin is strengthening its ability to anticipate and accompany major industrial and environmental issues connected to materials. By combining our unparalleled expertise in materials science and polymer composites with the academic excellence of our partners, we strive to invent rubbers that offer higher performance and are more durable and sober in energy. This research indeed includes the development of materials from biosourced resources, as well as control over material life cycle assessment, with a view to creating innovative solutions offering reduced environmental impact in the service of mobility, along with numerous industrial applications beyond tyres.”
Bruno Lina, President, Lyon 1 University, said, “PolMixLab illustrates the capacity of Lyon 1 University to develop structural research partnerships where scientific excellence meets industrial and environmental issues. By mobilising our expertise in materials science alongside our academic partners and Michelin, we help develop innovative solutions for materials that offer higher performance and are more suitable for the uses of the future.”
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