Therefore, transitioning to a green economy has sound economic and social justification. For governments, this transition would involve levelling the playing field for greener products by replacing harmful subsidies, reforming policies and redirecting public investment among others. In the private sector, this transition would involve responding to these policy reforms and incentives through increased financing and investment, skill building and innovation capacities to realise the opportunities arising from a green economy.
Automobile industry is one of the key sectors for economic growth, where sustainability is critical to ensure access to clean and eco-friendly mode of transportation. Particularly for the rubber industry, which is largely perceived as non-environmentally friendly, it is imperative to work towards adapting the green economy; largely through development of green technology and introduction of green manufacturing practices including resource decoupling - using less land, water, energy and materials to maintain economic growth and to reduce environmental impact.
Technology innovation remains a key priority. Some of the trends for automotive and tyre industries include, sustainable tyre through introduction of green material technology with further improvement in fuel efficiency (Rolling Resistance) Safety (Dry and Wet Traction), Durability (mileage) and Comfort (Noise, Vibration, Ride & Handling). Besides above, obtaining rubber material from biomass and recyclable avenues, greater use of modelling in performance prediction and tyre design, change in tyre design to tall and thin tires, especially to suit electric vehicles are of paramount importance towards the making of a green economy. In addition, technologies that include real time simulation, virtual proving ground, self-inflation technology, electrified rubber, sensor-based tyres for health assessment and fleet management can help save fuel, reduce operating cost including increased tyre life.
Use of simulation and predictive technology - Finite Element Analysis (FEA), service life prediction, etc. – are expected to contribute towards determining the reliability aspect of tyres. With the advent of high-end software, FEA tools are now extensively used for prediction of structural durability, aquaplaning, heat generation, process simulation and Noise, Vibration & Harshness (NVH). Advanced research is underway to understand the microscopic behaviour of polymer-filler interaction using new generation simulation techniques. This in turn would help to develop ultra-high-performance tyres with reduced hysteresis, improved safety and durability.
In line with the automobile industry, tyre Industry is also looking into possibilities of implementing smart manufacturing practices, which include Big Data-driven quality control, robot assisted production, self-driving logistics vehicles, production line simulation, smart supply network, predictive maintenance, machine as a service, self-organising production, additive manufacturing of complex parts and augmented work among others.
As vehicles directly impact the environment (air quality, noise levels etc.,) and tyres are integral to its functioning, a collaborative effort is required to bring about a change of thinking and a change of culture on pursuing green economy in the rubber industry.
General Tire Marks 111 Years Of Tyre Innovation And American Heritage
- By TT News
- October 03, 2026
American tyre brand General Tire is marking 111 years since its founding on 29 September 1915, when William O’Neil and Winfred Fouse established the General Tire and Rubber Company in Akron, Ohio. What started as a regional tyre maker has evolved into an internationally recognised brand, especially noted for durable tyres suited to SUVs, off-road vehicles and pickups. Since 1987, the company has operated as part of Continental.
The brand’s history tracks closely with the growth of the North American automotive sector. During the 1920s, General Tire earned attention for its ‘General Balloon Jumbos’, which helped push tyre technology forward. As operations grew, the company widened its international reach and became a supplier to major vehicle manufacturers.
William O'Neil, Founder of General Tire
General Tire and Continental first connected in March 1949 through a cooperation agreement covering the exchange of technical expertise and know-how. By the late 1950s, General Tire had opened a tyre testing facility in Uvalde, Texas, then regarded as the largest of its kind worldwide. Continental’s 1987 acquisition opened a new chapter, giving the parent company a global production and sales network for the first time while allowing General Tire to pair its American heritage with worldwide development and manufacturing strength.
Today, the portfolio spans applications from the Grabber GT Plus road tyre and Grabber Cross A/S all-season tyre to the Snow Grabber Plus winter tyre and the Grabber AT3 Plus and Grabber X3 off-road models, all reflecting performance, reliability and American heritage. For the anniversary, General Tire introduced the next-generation Grabber AT3 Plus, an all-terrain successor to the Grabber AT3 with better snow traction, improved wet-road grip and a tread pattern built for demanding off-road use.
Dunlop Motorcycle Europe Equips Star-Studded Lineup For MXoN Finale
- By TT News
- October 03, 2026
Dunlop Motorcycle Europe is set to support a star-studded rider roster at this weekend’s FIM Motocross of Nations (MXoN) in Ernée, France, aiming to cap another standout motocross season. The tyre range available to competitors includes the sand-focused Geomax MX14 for loose surfaces, the intermediate Geomax MX34 and the Geomax MX54, which has become the preferred choice across a wide range of intermediate and hardpack tracks.
The company will supply tyres to 32 riders representing 16 nations, drawing talent from the FIM Motocross World Championship, North America’s Supercross and Pro Motocross series and other competitions. The event follows last weekend’s season-ending MXGP of Australia, with many of the sport’s top names returning to action in pursuit of the Chamberlain Trophy.
Dunlop has built a formidable recent record at the MXoN, having equipped riders from every winning nation over the past four editions. Team Australia took consecutive victories in 2024 and 2025, Team France claimed the title in 2023 and Team USA won in 2022. This year, Australia arrives with an entirely new lineup in Jed Beaton, Alex Larwood and Aaron Tanti, while the United States fields an all-Dunlop trio led by three-time 450 cc AMA Supercross champion Cooper Webb, joined by Julien Beaumer and Levi Kitchen.
For France, MXGP runner-up Romain Febvre spearheads the Dunlop contingent and is joined by fellow Kawasaki Racing Team rider Mathis Valin. Two-time MXGP World Champion Jorge Prado will represent Spain alongside newly crowned MX2 World Champion Guillem Farres. A host of other leading MXGP and MX2 competitors will also run Dunlop, including Camden McLellan for South Africa, Liam Everts for Belgium, Pauls Jonass for Latvia and Jeremy Seewer for Switzerland.
The MXoN serves as a fitting finale to a season of significant success for Dunlop across European and North American series. In the United States, Ken Roczen captured his first 450 cc AMA Supercross title on Dunlop, extending the brand’s streak of winning every AMA Supercross and Pro Motocross championship since 2010.
In the FIM Motocross World Championship, Guillem Farres secured the MX2 crown and led Triumph Racing to a one-two finish with teammate Camden McLellan. The pair combined for 11 of 19 Grand Prix victories. In MXGP, Romain Febvre finished runner-up, while Kiara Fontanesi narrowly missed a historic seventh WMX title, winning at Foxhills in July and adding three second-place finishes.
Wim Van Achter, Motorcycle Motorsport Manager EMEA, Dunlop Motorcycle Europe, “The fact that so many top riders continue to choose Dunlop Geomax tyres underlines the Geomax range’s performance credentials. We work closely with top riders to develop new Geomax products, using their feedback to refine our tyre technology. Our most recent innovation, Geomax MX54, makes the Geomax range our strongest and most versatile motocross range yet, drawing on our knowledge from winning top professional championships. With its broader scope, it could be the tyre of choice for Ernée’s traditional hardpack clay circuit this weekend.”
Eddy Seel, MXGP Event Leader, Dunlop Motorcycle Europe, said, “We are honoured that Dunlop Geomax tyres are the products of choice for 32 of the world’s most talented riders representing 16 different nations. The level of competition is always high at MXoN, but Dunlop has a history of success. Our riders have already proven the performance and reliability of the Dunlop Geomax range all season long, so we’re ready to continue with that this weekend. Allez!”
TyreSafe Kicks Off Tyre Safety Month With Stark 'Stopping Distance' Warning
- By TT News
- October 02, 2026
TyreSafe, UK’s leading tyre safety charity, has launched its annual Tyre Safety Month by cautioning UK motorists that confidence in their vehicles’ stopping ability may be misplaced. Research indicates that although 83 percent of drivers feel fully in control of stopping distances, merely 6 percent know the additional distance required to halt in wet conditions at motorway speeds.
The study reveals that 94 percent of drivers underestimate how sharply stopping distances grow in rain, with many erring by substantial margins. This mismatch between perceived and actual risk spans every UK region, pointing to a nationwide problem involving driver awareness and vehicle preparedness.
In response, TyreSafe advises routine tyre checks, especially before seasonal shifts and heavier rainfall. Motorists are urged to remember the ACT principle – air pressure, condition and tread depth – and to act before they react.
Stuart Lovatt, Chairman, TyreSafe, said, “Many drivers and riders believe they are in control – but that confidence is often misplaced. Stopping distances in wet conditions can be far greater than expected, and tyres play a critical role in that equation. If your tyres are not properly maintained, your ability to stop safely is significantly reduced – no matter how confident you feel behind the wheel.”
Enviro Secures Second Extension For Ongoing company Reorganisation
- By TT News
- October 02, 2026
Scandinavian Enviro Systems AB (publ) has secured a second extension of its company reorganisation, with the Gothenburg District Court approving a further three-month period lasting until 27 November 2026. The company has been under reorganisation since 27 February 2026, when the court initially granted the process. An earlier extension had already pushed the deadline to 27 August 2026 before this latest decision.
In its ruling, the District Court noted that Enviro has submitted a draft reconstruction plan and secured the necessary financing for it. The court also found that the company has taken other required measures, leading it to conclude that exceptional grounds exist to justify continuing the reorganisation beyond the ordinary timeframe.
Enviro now plans to ask the court to order plan negotiations and schedule a plan hearing as soon as possible. At that hearing, affected parties will be placed into groups and permitted to vote on whether to adopt the reorganisation plan. Details of the hearing date and participation instructions will be announced via press release and the company's website. Unless plan negotiations are ordered earlier, a reorganisation may last at most one year, or 15 months from the initial decision in such cases.
Fredrik Aaben, CEO, Enviro, said, "The District Court's decision gives us the opportunity to continue the intensive work of completing the company reorganisation. We have taken several important steps forward and are now working purposefully to establish a strong and long-term sustainable Scandinavian Enviro Systems. The strong interest in Enviro's technology persists, both with regard to licensing and other forms of collaboration. We are firmly committed to completing the reorganisation and building a strong industrial company based on our world-leading technology.”
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