Therefore, transitioning to a green economy has sound economic and social justification. For governments, this transition would involve levelling the playing field for greener products by replacing harmful subsidies, reforming policies and redirecting public investment among others. In the private sector, this transition would involve responding to these policy reforms and incentives through increased financing and investment, skill building and innovation capacities to realise the opportunities arising from a green economy.

Automobile industry is one of the key sectors for economic growth, where sustainability is critical to ensure access to clean and eco-friendly mode of transportation. Particularly for the rubber industry, which is largely perceived as non-environmentally friendly, it is imperative to work towards adapting the green economy; largely through development of green technology and introduction of green manufacturing practices including resource decoupling - using less land, water, energy and materials to maintain economic growth and to reduce environmental impact.

Technology innovation remains a key priority. Some of the trends for automotive and tyre industries include, sustainable tyre through introduction of green material technology with further improvement in fuel efficiency (Rolling Resistance) Safety (Dry and Wet Traction), Durability (mileage) and Comfort (Noise, Vibration, Ride & Handling). Besides above, obtaining rubber material from biomass and recyclable avenues, greater use of modelling in performance prediction and tyre design, change in tyre design to tall and thin tires, especially to suit electric vehicles are of paramount importance towards the making of a green economy. In addition, technologies that include real time simulation, virtual proving ground, self-inflation technology, electrified rubber, sensor-based tyres for health assessment and fleet management can help save fuel, reduce operating cost including increased tyre life.

Use of simulation and predictive technology - Finite Element Analysis (FEA), service life prediction, etc. – are expected to contribute towards determining the reliability aspect of tyres. With the advent of high-end software, FEA tools are now extensively used for prediction of structural durability, aquaplaning, heat generation, process simulation and Noise, Vibration & Harshness (NVH). Advanced research is underway to understand the microscopic behaviour of polymer-filler interaction using new generation simulation techniques. This in turn would help to develop ultra-high-performance tyres with reduced hysteresis, improved safety and durability.

In line with the automobile industry, tyre Industry is also looking into possibilities of implementing smart manufacturing practices, which include Big Data-driven quality control, robot assisted production, self-driving logistics vehicles, production line simulation, smart supply network, predictive maintenance, machine as a service, self-organising production, additive manufacturing of complex parts and augmented work among others.

As vehicles directly impact the environment (air quality, noise levels etc.,) and tyres are integral to its functioning, a collaborative effort is required to bring about a change of thinking and a change of culture on pursuing green economy in the rubber industry.

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Galaxy, the off-highway tyre brand owned by Yokohama Off-Highway Tires, has introduced two additions to its construction and mining portfolio at Excon 2025 in Bengaluru, underscoring rising competition in India’s heavy-equipment tyre market.

The manufacturer unveiled the LDSR 500, an all-steel radial tyre for wheel loaders and dozers, and the RTSR 300, a model for rigid dump trucks used in mining and large construction sites. The launches reflect growing demand for tyres engineered to withstand higher loads, harsher terrain and longer operating cycles in India’s infrastructure sector.

Galaxy’s LDSR 500 features a non-directional pattern and deep tread intended to improve stability and extend service life. The RTSR 300 is designed for heavy-load haulage across varied surfaces and incorporates an open-shoulder pattern to aid traction and self-cleaning. Both tyres will be available in compounds tailored to specific applications.

Dyutiman Chattopadhyay, Chief Technology Officer at Yokohama-ATG, said the company aimed to broaden its range of advanced radial and solid tyres for the domestic market. “At Galaxy, we take pride in our customer-centric innovations and are excited to display an array of all-steel radials and large solid tyres that deliver improved wear characteristics and superior & trouble-free performance on tough terrains,” he said. “Our highly automated, state of the art facilities are well-equipped to manufacture customized tyre solutions for the Indian customers and we look forward to serving them.”

Anuj Thakar, Senior Vice-President for India and SAARC at Yokohama-ATG, said India remained a priority region. “India is a key growth market for us and it is a great pleasure to participate in the country’s biggest construction expo,” he said. “Our presence at Excon reflects our commitment to our customers in the region as we continue to provide the best tyre solutions for varied construction needs.”

The Galaxy stand also features several existing products aimed at mining, construction and material-handling fleets. These include the Mine Rock-XT, a nylon-casing tyre for use in both mining and construction; Hulk, a skid-steer tyre engineered for puncture resistance; and the LHD 510 SDS, designed with a deep groove for higher traction and lower heat build-up.

Other models on display include the Giraffe XLW, intended for backhoe loaders; the Yardmaster Radial, used on forklifts; and the LDSR 300 for loaders and articulated dump trucks.

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Goodyear has reversed an earlier plan to divest its farm tyre operations in India, opting instead to retain the business following the conclusion of a strategic review by its US parent company. The decision marks a shift in strategy for the US tyre group, which had been evaluating options for the division amid a broader restructuring programme.

Goodyear India disclosed the development to the Bombay Stock Exchange recetently, noting that the board had “took note of the communication received from The Goodyear Tire & Rubber Co., USA, i.e. the ultimate parent company that it has concluded the previously announced strategic review of its Farm Tire business in India and at this time has made the decision to retain ownership of the business.”

The review, initiated earlier this year, followed a sustained period of mixed performance in India’s agricultural equipment sector, where tyre demand is closely linked to tractor sales and rural income trends.

Retention of the business suggests the company sees continued strategic value in India’s agricultural market, one of the world’s largest for tractor production and a key geography for tyre manufacturers seeking stable demand cycles. The farm tyre segment, although subject to monsoon-driven fluctuations, offers long-term potential due to mechanisation trends and government support for rural development.

Goodyear India remains majority owned by the US group and manufactures a range of tyres for passenger vehicles and agricultural machinery. The company did not outline next steps for the farm division but said the communication from its parent should be taken on record.

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Linglong Tire has honoured its highest-performing dealers at a five-day gathering in London, as the Chinese manufacturer works to expand its international footprint and deepen ties with distributors across key growth markets.

Dealers from Australia, El Salvador, Egypt, Finland, Italy, Poland, Turkey and Uzbekistan were among those invited, having recorded the strongest sales of Linglong Group products in the first half of 2025. The company distributes several brands globally, including Linglong, Atlas (marketed in Australia), and Benchmark in Turkey.

Participants received certificates recognising their sales performance and attended presentations on company strategy and product developments. Some dealers also outlined their own approaches to marketing Linglong tyres in their respective regions, enabling comparisons of market conditions and promotional practices. Linglong said the exchanges offered insight into how its brands are positioned across different markets.

The event concluded with a group visit to the Premier League match between Chelsea and Arsenal. Linglong is the global tyre partner of Chelsea, displaying its branding at the club’s home fixtures at Stamford Bridge.

Shandong Linglong Tire, founded in 1975, operates seven research and development centres and seven manufacturing plants worldwide. The company manufactures tyres for passenger cars, commercial vehicles and engineering equipment, and supplies original equipment to more than 60 automotive manufacturers. Its products are sold through nearly 200,000 outlets in 173 countries.

Linglong continues to expand beyond its Chinese production base, with existing overseas facilities in Thailand and Serbia and plans to add further sites as part of its “7+5” global manufacturing strategy. The company has been an active sponsor of international sporting events and football clubs, including Real Madrid and Chicago Bulls.

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Apollo Tyres Ltd’s Sustainable Procurement Summit and Awards 2025 marked a pivotal moment for its global supply chain, uniting a diverse assembly of more than 800 partners from over 20 countries. The gathering’s core mission was to drive collective action in forging a future-focused value chain characterised by circular principles, climate responsibility and ethical rigour. A central feature of the agenda was a vibrant panel discussion where experts analysed the transformative pressures of impending regulations and evolving market expectations, emphasising the need for robust transparency and cooperative innovation to navigate the coming decade.

The event formally commenced with leadership unveiling the detailed Sustainability Roadmap 2030, a strategic blueprint that anchors long-term environmental and social governance into the company’s operational DNA. This presentation explicitly framed Apollo Tyres' vision for procurement and set forth clear, actionable expectations for its partners in this shared journey. Further elevating the summit was an awards ceremony created to celebrate supply chain excellence. Partners were honoured across critical categories including environmental stewardship, ethics, sustainable procurement and the protection of labour and human rights, acknowledging those who have delivered tangible impact and leadership.

The distinguished award recipients– Birla Carbon, Cabot, EQ Rubber, Hyosung, Milliken, OCCL, Performance Additives, Solvay, Synthos, Teck Bee Hang and Xingda – exemplify the high standards Apollo Tyres champions. Ultimately, the summit transcended a mere conference, positioning itself as a catalyst for deeper integration and mutual commitment, reinforcing that the path to achieving ambitious 2030 goals is fundamentally built through empowered and aligned partnerships across continents.

Sunam Sarkar, President and Chief Business Officer, Apollo Tyres Ltd, said, “The Sustainable Procurement Summit and Awards 2025 reflects our belief that creating a resilient and responsible value chain requires collaboration, transparency and a shared purpose. We are proud to recognise partners who are advancing sustainability in meaningful ways.”

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