Therefore, transitioning to a green economy has sound economic and social justification. For governments, this transition would involve levelling the playing field for greener products by replacing harmful subsidies, reforming policies and redirecting public investment among others. In the private sector, this transition would involve responding to these policy reforms and incentives through increased financing and investment, skill building and innovation capacities to realise the opportunities arising from a green economy.
Automobile industry is one of the key sectors for economic growth, where sustainability is critical to ensure access to clean and eco-friendly mode of transportation. Particularly for the rubber industry, which is largely perceived as non-environmentally friendly, it is imperative to work towards adapting the green economy; largely through development of green technology and introduction of green manufacturing practices including resource decoupling - using less land, water, energy and materials to maintain economic growth and to reduce environmental impact.
Technology innovation remains a key priority. Some of the trends for automotive and tyre industries include, sustainable tyre through introduction of green material technology with further improvement in fuel efficiency (Rolling Resistance) Safety (Dry and Wet Traction), Durability (mileage) and Comfort (Noise, Vibration, Ride & Handling). Besides above, obtaining rubber material from biomass and recyclable avenues, greater use of modelling in performance prediction and tyre design, change in tyre design to tall and thin tires, especially to suit electric vehicles are of paramount importance towards the making of a green economy. In addition, technologies that include real time simulation, virtual proving ground, self-inflation technology, electrified rubber, sensor-based tyres for health assessment and fleet management can help save fuel, reduce operating cost including increased tyre life.
Use of simulation and predictive technology - Finite Element Analysis (FEA), service life prediction, etc. – are expected to contribute towards determining the reliability aspect of tyres. With the advent of high-end software, FEA tools are now extensively used for prediction of structural durability, aquaplaning, heat generation, process simulation and Noise, Vibration & Harshness (NVH). Advanced research is underway to understand the microscopic behaviour of polymer-filler interaction using new generation simulation techniques. This in turn would help to develop ultra-high-performance tyres with reduced hysteresis, improved safety and durability.
In line with the automobile industry, tyre Industry is also looking into possibilities of implementing smart manufacturing practices, which include Big Data-driven quality control, robot assisted production, self-driving logistics vehicles, production line simulation, smart supply network, predictive maintenance, machine as a service, self-organising production, additive manufacturing of complex parts and augmented work among others.
As vehicles directly impact the environment (air quality, noise levels etc.,) and tyres are integral to its functioning, a collaborative effort is required to bring about a change of thinking and a change of culture on pursuing green economy in the rubber industry.
Bridgestone’s New Total Cost Of Ownership Platform Steals Spotlight At Road Transport Expo
- By TT News
- July 27, 2026
Bridgestone’s newly launched Total Cost of Ownership platform emerged as a central attraction at this year’s Road Transport Expo, where fleet operators gathered to examine how customised data analytics can refine logistical expenditures. The tool, which made its premiere at the Stoneleigh event, drew thousands of attendees eager to explore the practical applications of operational metrics in minimising fleet-related outlays. Organisers recorded a total turnout of 13,325 visitors, a significant portion of whom engaged directly with Bridgestone’s commercial team to assess the platform’s capabilities.
The TCO Calculator allows transport companies to input their specific performance data, generating individualised cost comparisons that move beyond generic industry benchmarks. This tailored approach enables managers to pinpoint potential savings and make commercially sound choices based on their unique operational profiles. Concurrently, the booth featured ongoing presentations of Bridgestone’s broader portfolio, including premium truck tyres, Bandag retreading systems, Fleetcare services and Webfleet’s digital tools, all of which sustained a steady flow of professional inquiries throughout the event.
Product highlights included the ECOPIA with ENLITEN technology, promoted for its fuel-saving attributes, and the Duravis line, engineered for extended mileage and reduced early tyre removal. Bandag’s retread offerings also drew considerable attention, underscoring the industry’s shifting focus towards sustainable practices that prolong casing life and diminish waste. These presentations reinforced the message that performance need not be sacrificed for ecological or economic benefits.
The exhibition underscored Bridgestone’s broader strategy of lowering total ownership costs through an integrated mix of tyre manufacturing, retreading, telematics and expert consultation. Additional Webfleet innovations, such as AI-powered Fleet Advisor, connected cameras and PRO Driver Terminals, highlighted the role of interconnected technology in boosting safety and regulatory compliance. The positive reception of the TCO platform confirmed that data-centric decision-making is rapidly becoming a cornerstone of modern transport management.
David Almazan, Head of Region and Commercial Business Unit Director, said, “RTX proved to be a fantastic opportunity to meet with customers and have meaningful conversations about the challenges they're facing. There was a real appetite to explore new ways of reducing operating costs, and the response to Bridgestone’s new Total Cost of Ownership platform. The number of visitors wanting to understand how the tool works and how it can be applied to their own operations showed us that fleets are increasingly looking beyond individual products and taking a broader view of total operating costs. That's exactly what the TCO tool has been designed to support.
“RTX continues to be one of the UK's most important events for the commercial vehicle sector, and this year's show demonstrated just how engaged the industry is in finding smarter, more sustainable ways to operate. The quality of conversations we had throughout the three days was exceptional. It wasn't simply about introducing new products; it was about working alongside fleets to understand their businesses and identify practical solutions that deliver long-term value. That's exactly where Bridgestone can make a real difference.”
Alex Crane-Robinson, Webfleet Regional Director, UK and Ireland, said, “The conversations we had at RTX highlighted the growing importance of our technology in helping operators manage increasingly complex and demanding operations. By giving fleets clearer visibility of their vehicles, drivers and day-to-day performance, data insights can help them identify opportunities to improve efficiency, support compliance and control costs. RTX offered a valuable opportunity to demonstrate how Webfleet can help operators use these insights to make faster, better-informed decisions.”
Bundeskartellamt Penalises Maxxis And Wholesalers Over Illegal Margin Guarantees
- By TT News
- July 27, 2026
The Bundeskartellamt has levied fines totalling EUR 11.9 million against Maxxis International GmbH, Best4Tires Berlin GmbH and Reifen Müller GmbH & Co. KG, alongside an individual responsible for the infractions. Maxxis, functioning as the exclusive German importer for Taiwanese manufacturer Cheng Shin Rubber, supplies tyres under its own brand and the CST label, while the other two firms operate as domestic wholesalers.
The proceedings originated when a competing wholesaler disclosed the restrictive practices to the authority and agreed to cooperate fully. The allegations centre on a coordinated scheme to control pricing within the German wholesale market for Maxxis and CST tyres. At the end of 2015, Maxxis, responding to commercial pressure from wholesalers including the predecessor of Best4Tires Berlin and Reifen Müller, initiated margin guarantee contracts that assured fixed profit margins on each tyre sold, later extending similar deals to nine additional distributors.
Central to the arrangement was a tacit agreement that wholesalers would avoid price leadership and adopt only a defensive sales posture, particularly on the Tyre24 online platform. Maxxis concurrently deployed a price moderation framework that prescribed recommended resale prices, continuously monitored actual market prices via buyer accounts on the platform, and systematically intervened against perceived underpricing. This system persisted until July 2024, when the company abandoned the practice and terminated all remaining margin agreements following the cartel office’s intervention.
The authority also determined that the two wholesalers had actively pursued and benefited from these margin guarantees, with Best4Tires Berlin inheriting liability for its predecessor’s continuation of the anti-competitive behaviour after its 2022 acquisition. Mitigating factors in the penalty assessment included cooperation from Maxxis and Best4Tires Berlin, alongside settlements agreed by Maxxis and Reifen Müller. The fine orders remain subject to appeal before the Düsseldorf Higher Regional Court, which will conduct a full factual and legal review of the case.
Andreas Mundt, President, Bundeskartellamt, said, “Vertical price-fixing agreements tend to put consumers at a disadvantage as they often lead to excessive prices. The Bundeskartellamt vigorously prosecutes such practices, which have already been prohibited since the early 1970s. In any case, agreements guaranteeing distributors a certain margin violate competition law if, as here, they contain provisions on distributors’ selling prices, thereby restricting their freedom to set prices.”
Tiberman Expo 2026 Showcases Business Expansion And Renewable Energy Ambitions
- By TT News
- July 27, 2026
PT Tiga Berlian Mandiri (Tiberman), an Indonesian importer and distributor of tyres and wheels, used Tiberman Expo 2026 to showcase its expanding business portfolio, strengthen industry partnerships and launch a new renewable energy business.
Held at the company's Super Area in Gresik, East Java, the exhibition brought together representatives from more than 70 companies, government officials and international tyre suppliers. The event featured hundreds of tyre and wheel products and was hosted at one of Tiberman's 15 Super Areas across Indonesia.
Built around the company's philosophy, "We Provide Solutions", the exhibition focused on integrated business solutions for industries including transportation, logistics, mining, plantations, manufacturing and construction, rather than solely on product displays.
The event also served as a platform for collaboration between industry, government institutions and international partners. Visitors explored tyre and wheel solutions for commercial vehicles, trucks, buses, heavy equipment and specialised industrial applications, while Tiberman sought to strengthen customer relationships and support improvements in operational efficiency and reliability.
Alongside the exhibition, Tiberman Group inaugurated the second warehouse of PT Fie Min Logistics, its bonded logistics and warehousing subsidiary. Representatives from the East Java Regional Office of Indonesia's Directorate General of Customs and Excise officiated at the opening.
According to the company, the new facility will increase storage capacity, improve distribution across Indonesia and enhance customer service.
Tiberman also announced the launch of PT Ethlon Energy Indonesia, marking its entry into the renewable energy sector.
The new company will provide consulting, system integration and installation services for solar photovoltaic power systems, targeting mining companies, plantations, industrial operations and large corporate customers. Tiberman said the expansion reflects increasing demand for energy solutions that are more efficient, reliable and environmentally responsible.
The company said the move broadens its position from a product-focused business to an integrated solutions provider spanning tyres, wheels, logistics and renewable energy.
During the exhibition, Tiberman also received two recognitions from the Indonesian World Records Museum (MURI). The awards recognised what the company described as Indonesia's first tyre featuring a batik motif on its sidewall and the first tyre incorporating inspirational quotations into its tread design.
PT Tiga Berlian Mandiri said the exhibition reinforces its long-term strategy of expanding its distribution network, strengthening logistics capabilities and developing new business segments while supporting customers across multiple industries through its nationwide network of 15 Super Areas.
Birla Tyres Joins Automotive Tyre Manufacturers’ Association
- By TT News
- July 25, 2026
Birla Tyres has officially joined the Automotive Tyre Manufacturers’ Association (ATMA), becoming the newest member of the leading industry body. The company, with its registered office in Kolkata, operates a large-scale manufacturing facility in Balasore, Odisha, which spans 195 acres and is dedicated to producing a diverse range of speciality tyres.
Based in New Delhi, ATMA represents major tyre manufacturers that account for more than 80 percent of domestic production. The association serves as a vital link between the government and the industry while also engaging with media, opinion leaders and international trade bodies to advocate for the sector’s perspectives.
ATMA actively participates in policy formulation and regularly consults with government departments on economic challenges affecting the industry. Its existing membership includes prominent firms such as MRF Tyres, JK Tyre & Industries, CEAT Ltd and Bridgestone India, the local subsidiary of the Japanese tyre giant.
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