Therefore, transitioning to a green economy has sound economic and social justification. For governments, this transition would involve levelling the playing field for greener products by replacing harmful subsidies, reforming policies and redirecting public investment among others. In the private sector, this transition would involve responding to these policy reforms and incentives through increased financing and investment, skill building and innovation capacities to realise the opportunities arising from a green economy.
Automobile industry is one of the key sectors for economic growth, where sustainability is critical to ensure access to clean and eco-friendly mode of transportation. Particularly for the rubber industry, which is largely perceived as non-environmentally friendly, it is imperative to work towards adapting the green economy; largely through development of green technology and introduction of green manufacturing practices including resource decoupling - using less land, water, energy and materials to maintain economic growth and to reduce environmental impact.
Technology innovation remains a key priority. Some of the trends for automotive and tyre industries include, sustainable tyre through introduction of green material technology with further improvement in fuel efficiency (Rolling Resistance) Safety (Dry and Wet Traction), Durability (mileage) and Comfort (Noise, Vibration, Ride & Handling). Besides above, obtaining rubber material from biomass and recyclable avenues, greater use of modelling in performance prediction and tyre design, change in tyre design to tall and thin tires, especially to suit electric vehicles are of paramount importance towards the making of a green economy. In addition, technologies that include real time simulation, virtual proving ground, self-inflation technology, electrified rubber, sensor-based tyres for health assessment and fleet management can help save fuel, reduce operating cost including increased tyre life.
Use of simulation and predictive technology - Finite Element Analysis (FEA), service life prediction, etc. – are expected to contribute towards determining the reliability aspect of tyres. With the advent of high-end software, FEA tools are now extensively used for prediction of structural durability, aquaplaning, heat generation, process simulation and Noise, Vibration & Harshness (NVH). Advanced research is underway to understand the microscopic behaviour of polymer-filler interaction using new generation simulation techniques. This in turn would help to develop ultra-high-performance tyres with reduced hysteresis, improved safety and durability.
In line with the automobile industry, tyre Industry is also looking into possibilities of implementing smart manufacturing practices, which include Big Data-driven quality control, robot assisted production, self-driving logistics vehicles, production line simulation, smart supply network, predictive maintenance, machine as a service, self-organising production, additive manufacturing of complex parts and augmented work among others.
As vehicles directly impact the environment (air quality, noise levels etc.,) and tyres are integral to its functioning, a collaborative effort is required to bring about a change of thinking and a change of culture on pursuing green economy in the rubber industry.
Hankook Tire Partners With Grupo Q To Expand Distribution Across Costa Rica
- By TT News
- June 11, 2026
Hankook Tire has announced a new distribution partnership with Grupo Q, a leading automotive group in Central America. The agreement was formalized during Expo Off Road 2026, held at the Pedregal Event Center in Heredia, Costa Rica.
Under the deal, Grupo Q and its specialised AutoPits network will integrate Hankook’s full tyre portfolio across Costa Rica. The collaboration aims to boost the premium brand’s visibility by increasing consumer touchpoints. At the expo, Central America’s largest SUV and adventure vehicle exhibition, Hankook is prominently showcasing its Dynapro series of SUV tyres for off-road and 4x4 enthusiasts.
This strategic move strengthens Hankook’s commercial competitiveness and brand recognition in the region. Building on the Costa Rica partnership, the company plans to progressively expand its distribution networks into other Central American markets.
Hoseok Shin, Managing Director, Hankook Tire, said, "Allying with an automotive reference in the region as Group Q represents a strategic milestone to expand our presence in Central America. By combining Hankook Tire’s world-class technology leadership with Grupo Q’s extensive local network, we look forward to bringing our premium values and high-performance products to Costa Rican consumers.”
Sun Auto Enters Georgia, Expands Tennessee Footprint With Two Acquisitions
- By TT News
- June 10, 2026
Sun Auto has expanded its strategic footprint by acquiring two locations: Highland Auto in Tennessee and Highland Tire at Sentry Station in Georgia. This marks the company’s first entry into Georgia and adds a fourth Tennessee site, enhancing regional network connectivity.
The move supports Sun Auto’s broader 2026 growth campaign, which includes new operations in Colorado and brings the company’s total presence to 27 states nationwide. Both acquired shops join the Sun Auto Network, gaining access to 24/7 online scheduling, digital vehicle inspections and the company’s Driver Commitment focused on clarity, confidence and customer care.
Each location provides a full range of automotive services, including major tyre brands with a price match guarantee, alignments, brake service, oil changes, batteries, diagnostics and preventative maintenance. Sun Auto now operates over 575 locations nationwide through both acquisitions and new builds.
Chris Tavares, SVP Operations, Sun Auto, said, "Expanding into the Southeast is an important step in strengthening our national footprint and positioning our network for long-term growth. Establishing a presence in Georgia allows us to serve more customers, support our teams with greater regional resources and build stronger continuity across key markets."
Hankook Tire Launches National R&D Project To Develop Sustainable Tyre Manufacturing Technologies
- By TT News
- June 10, 2026
Hankook Tire has formally launched a major national research initiative at its advanced Hankook Technodome facility in Daejeon. The kick-off gathering took place on 4 June to begin work on a project titled ‘Development of Tire Manufacturing Technologies Using Sustainable Materials’, which falls under the Ministry of Climate, Energy and Environment’s 2026 Environmental Technology Development Program.
The core objective of this undertaking is to accelerate South Korea’s transition to a circular economy by deriving high-grade recycled inputs from discarded tyres. Two parallel tracks of research involve creating premium reclaimed materials from waste rubber and establishing manufacturing processes that rely on sustainable components. Hankook Tire has been a driving force in this field since 2023, leading the domestic Tire-to-Tire consortium, and has already brought to market the iON GT, an electric vehicle tyre composed of over 70 percent sustainable content.
Participation in this government-backed programme allows Hankook to broaden its existing private sector work into a larger cooperative framework that includes universities, research bodies and industry partners. The company intends to strengthen its ability to adapt to evolving environmental rules while making its raw material supply chains more resilient. The project consortium brings together 11 entities, with M&B Green Earth acting as the lead institution alongside Kumho Petrochemical, HS Hyosung, Solvay, KRICT, KAIST and several other academic and technical organisations.
Hankook Tire ultimately targets the commercial release of next-generation, low-carbon tyres containing more than 85 percent sustainable materials and capable of cutting carbon emissions by over half. The project will also allow for large-scale validation of the domestic Tire-to-Tire circular model through product demonstrations and integrated performance assessments. Further demonstrating its commitment, the company recently attended the April launch of the Eco-design Forum, where industry players discussed compliance with the EU Ecodesign for Sustainable Products Regulation.
Bonhee Koo, Head of the R&D Innovation Division at Hankook Tire, said, “This national R&D project presents a meaningful opportunity to bring together the expertise of leading industry, academic and research institutions. Through close communication and collaboration among all participating organisations, we will strive to deliver tangible outcomes that contribute to strengthening competitiveness in the global market.”
General Tire Expands All-Terrain Lineup With New Grabber AT3 Plus
- By TT News
- June 10, 2026
American tyre brand General Tire has officially widened its all-terrain product family by unveiling the Grabber AT3 Plus, a new all-season tyre engineered for unpredictable weather and rugged off-road use. The launch addresses the rising popularity of both traditional 4x4 vehicles and the rapidly expanding sport utility vehicle segment, offering a single solution that balances highway driving with trail capability.
When measured against the previous model, the latest Grabber delivers superior snow traction and enhanced wet-road grip thanks to a thoroughly reengineered tread design that visually signals its off-road intentions. Durability remains a priority, as both the compound and tread pattern have been optimised for harsh conditions while still providing precise handling and reduced cabin noise. The tyre is built for year-round use on pavement and dirt, and every available dimension bears the three-peak mountain snowflake symbol, ensuring legal compliance for winter driving across numerous countries.
Upon its release, the Grabber AT3 Plus will be offered in rim diameters ranging from 15 to 22 inches, widths between 195 and 315 millimetres and aspect ratios of 80 down to 40 percent. Certain sizes carry LT identification along with LRD and LRE load ratings, making them suitable for heavy-duty applications, while speed ratings can reach up to 240 kilometres per hour. To achieve its balance of toughness, grip and ride quality, General Tire integrates three proprietary systems: TracGen for loose-surface traction and on-road precision, Comfort Balance for smooth rolling and noise reduction and DuraGen for cut-resistant tread blocks and stone bumpers.
A rugged sidewall with a pronounced shoulder, clear tread markings and logo detailing gives the tyre an assertive appearance that complements modern SUVs and off-road vehicles. Depending on the dimension, the Grabber AT3 Plus earns a C grade for wet braking, a B for noise emissions and most commonly a D for rolling resistance.
Matthias Bartz, Business Development Manager – EMEA, General Tire, said, “Our R&D department has achieved a remarkable feat in further developing the leading Grabber AT3. The Grabber AT3 Plus delivers improvements across all key performance areas – without any compromises.”
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