Therefore, transitioning to a green economy has sound economic and social justification. For governments, this transition would involve levelling the playing field for greener products by replacing harmful subsidies, reforming policies and redirecting public investment among others. In the private sector, this transition would involve responding to these policy reforms and incentives through increased financing and investment, skill building and innovation capacities to realise the opportunities arising from a green economy.

Automobile industry is one of the key sectors for economic growth, where sustainability is critical to ensure access to clean and eco-friendly mode of transportation. Particularly for the rubber industry, which is largely perceived as non-environmentally friendly, it is imperative to work towards adapting the green economy; largely through development of green technology and introduction of green manufacturing practices including resource decoupling - using less land, water, energy and materials to maintain economic growth and to reduce environmental impact.

Technology innovation remains a key priority. Some of the trends for automotive and tyre industries include, sustainable tyre through introduction of green material technology with further improvement in fuel efficiency (Rolling Resistance) Safety (Dry and Wet Traction), Durability (mileage) and Comfort (Noise, Vibration, Ride & Handling). Besides above, obtaining rubber material from biomass and recyclable avenues, greater use of modelling in performance prediction and tyre design, change in tyre design to tall and thin tires, especially to suit electric vehicles are of paramount importance towards the making of a green economy. In addition, technologies that include real time simulation, virtual proving ground, self-inflation technology, electrified rubber, sensor-based tyres for health assessment and fleet management can help save fuel, reduce operating cost including increased tyre life.

Use of simulation and predictive technology - Finite Element Analysis (FEA), service life prediction, etc. – are expected to contribute towards determining the reliability aspect of tyres. With the advent of high-end software, FEA tools are now extensively used for prediction of structural durability, aquaplaning, heat generation, process simulation and Noise, Vibration & Harshness (NVH). Advanced research is underway to understand the microscopic behaviour of polymer-filler interaction using new generation simulation techniques. This in turn would help to develop ultra-high-performance tyres with reduced hysteresis, improved safety and durability.

In line with the automobile industry, tyre Industry is also looking into possibilities of implementing smart manufacturing practices, which include Big Data-driven quality control, robot assisted production, self-driving logistics vehicles, production line simulation, smart supply network, predictive maintenance, machine as a service, self-organising production, additive manufacturing of complex parts and augmented work among others.

As vehicles directly impact the environment (air quality, noise levels etc.,) and tyres are integral to its functioning, a collaborative effort is required to bring about a change of thinking and a change of culture on pursuing green economy in the rubber industry.

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Michelin has introduced the new MICHELIN XHA3 tyre, a next-generation product engineered to meet the escalating productivity demands of modern construction equipment. Building on the established legacy of the MICHELIN XHA2, this latest release is designed to support faster operational cycles and the increased capabilities of contemporary machinery, all while prioritising uptime and efficiency through a combination of versatility and innovation.

Developed for a broad spectrum of heavy machinery, the MICHELIN XHA3 is suitable for loaders, articulated dump trucks and graders, covering E3, L3 and G3 applications. Its multi-machine design allows it to perform effectively across diverse terrains, ranging from mud and asphalt to more aggressive environments. This adaptability not only simplifies fleet management but also reduces inventory complexity by minimising the number of tyre references needed on site.

The tyre’s advanced structure and new tread design, which incorporates increased rubber volume, deliver up to 20 percent greater wear life compared to the previous generation. Enhancements such as a reinforced bead area provide up to 20 percent additional load capacity depending on the size, accommodating high-torque machinery. Furthermore, the new four-block tread pattern and optimised shoulder radius improve traction and stability, contributing to reduced vibration and enhanced operator comfort.

A standout feature of the MICHELIN XHA3 is the patent-pending Michelin Visual Pressure Control, an integrated sidewall indicator that allows for immediate visual inspection of tyre inflation without the need for sensors or electronic devices. This system facilitates routine safety checks and streamlines workflows, contributing to lower maintenance costs and reduced unplanned downtime. With a high retreadability rate and an estimated 16 percent reduction in Total Cost of Ownership, the tyre is positioned as a durable, reliable solution that will be progressively rolled out worldwide in multiple dimensions.

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Continental has unveiled a concept tyre developed under the EU-funded ZEvRA project, which is composed of approximately 43 percent recycled materials. The innovation serves as a demonstration of the potential inherent in advanced material approaches while simultaneously underscoring the critical need for a dependable regulatory framework to facilitate the industrial-scale adoption of recycling technologies.

The technical achievement is set against the backdrop of the ZEvRA initiative, an acronym for ‘Zero Emission Electric Vehicles Enabled by Harmonized Circularity’. This two-year EU project, slated to conclude in 2026, is dedicated to enhancing the circular economy for electric vehicles across the entire value chain. As the sole tyre manufacturer participating in the consortium, Continental brings specialised expertise to the collaborative effort.

Addressing the complexities of tyre production, which requires a precise balance of numerous high-performance raw materials to guarantee safety, efficiency and durability, the concept tyre represents a significant milestone. The successful integration of a substantial proportion of recycled content into a safety-critical component, without compromising performance standards, highlights the compatibility of ecological responsibility and product excellence. The tyre has achieved the highest possible rating on the EU rolling resistance label.

The ZEvRA concept tyre incorporates a variety of recycled materials, including tall oil, steel, rubber derived from end-of-life tyres and polyester fibres sourced from recycled PET bottles. Continental employs advanced methodologies such as pyrolysis to extract recovered carbon black from old tyres for repurposing. Since 2023, this material has been utilised in all newly manufactured solid rubber tyres at the Korbach facility. Additionally, the company uses sand residue from foundries in a recycling process to produce an alternative silica variant, effectively keeping materials in circulation and reducing the demand for primary resources.

Continental executives have articulated the strategic importance of this development. Dr Andreas Topp, head of Platform Development and Industrialization for passenger-car tyres, emphasises that while circular materials are key to sustainable mobility, the full impact of technological progress requires reliable and aligned policy frameworks. Jorge Almeida, head of Sustainability for Continental’s Tires group sector, stresses the necessity of establishing innovative recycling technologies on an industrial scale and creating closed material flows. He advocates for a standardised, transparent approach to calculation and reporting, developed through close dialogue between policymakers and stakeholders.

Beyond the recycled content, the concept tyre also features approximately 13 percent renewable raw materials and 25 percent mass-balance-certified materials, bringing the total share of sustainable sources to over 80 percent. Continental is progressively increasing the use of such materials across its portfolio, with the share of purchased renewable and recycled production materials reaching 28 percent in 2025, with a target of at least 40 percent by 2030. Insights from the ZEvRA project will guide the company’s future development of materials and technologies, focusing on industrial availability and scaling manufacturing processes.

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Doublestar Tire emerged as a prominent exhibitor at the 2026 Latin Tyre & Auto Parts Expo in Panama City. The premier industry gathering for the Americas attracted over 700 international exhibitors and more than 30,000 professional trade visitors, providing a substantial platform for automotive parts and tire manufacturers.

The Panamanian event serves as a critical commercial gateway, radiating trade opportunities across more than 20 neighbouring nations. Given Latin America’s varied topography and climatic extremes, which demand superior tyre resilience and wet traction, Doublestar has collaborated with regional partners to engineer customised products. These targeted solutions have secured considerable market acceptance and popularity throughout the area.

Among the showcased innovations, the TBR tyre D902 integrates a wear-resistant compound with an advanced tread pattern, ensuring dependable stability for long-haul routes in tropical heat. The DSU02, a premier passenger car tyre, demonstrates exceptional protection against abrasion and impact, coupled with superior handling in both wet and dry conditions. A diverse portfolio of economically priced models further drew significant attention from purchasing agents.

This strategic participation has notably amplified Doublestar’s brand presence across the American markets and established a robust framework for deeper local engagement. Committed to delivering high-performance, value-added transportation solutions, Doublestar continues to reinforce the international standing of Chinese tyre manufacturers through quality-driven innovation.

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Barez Industrial Group, Iran’s leading tyre manufacturer, observed its 29th consecutive year of activity on the Tehran Securities Exchange during a commemorative event held on 23 August 2026. The gathering featured the traditional exchange bell ceremony, underscoring the company’s enduring footprint in Iran’s capital markets.

Speaking on the occasion, Jamal Mirzaei, CEO of Barez Industrial Group, spoke of the organisation’s momentum, asserting that current undertakings and forward-looking blueprints are steadily carving out its tomorrow. The firm’s leadership used the platform to reaffirm its commitment to sustained growth and operational excellence.

Originating as a provincial manufacturer in Kerman back in 1985, Barez has since risen to become a linchpin of the national tyre industry. Strategic upgrades to production lines and the integration of cutting-edge manufacturing processes have propelled its reach beyond borders. Since joining the TSE in 1997, it has outshone six other listed peers in the rubber and plastics category, claiming the largest share of the sector’s overall valuation, which exceeded IRR 330 trillion at the prior session, with the group responsible for over IRR 120 trillion of that figure.

The proceedings also included an award presentation, with TSE Chief Mahmoud Goudarzi offering a commemorative token to Mirzaei in appreciation of the firm’s three-decade record of transparent engagement with the exchange. Later, a press engagement allowed the executive team to walk reporters through notable milestones, pipeline ventures and strategic forecasts, fostering a clearer view of the company’s roadmap for investors and analysts alike.

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