Automotive manufacturers in India noticed how popular the motorcycle racing segment was becoming and started investing in it. One such manufacturer is TVS Motor Company. They began in the 1980’s with their 50cc Mopeds crossing the finish line in 1st place. TVS Racing was established in 1987 and soon became a breeding ground for riders to better their skills and compete at professional levels. With many championship titles under their belt, they have become number one for motorcycle racing and training.

“TVS Racing, the factory racing team of TVS Motor Company, has dominated the Indian two-wheeler Racing domain for close to four decades and led all two-wheeler Racing formats, including Rally Supercross and Road Racing. For each discipline of racing, we work with a different make of tyres. For Road Racing, we use TVS and MRF tyres. Dunlop, Michelin, Pirelli and Maxxis are used extensively for Rally Racing and Supercross”, says B Selvaraj, Team Manager, TVS Racing.

Tyres have always been a crucial aspect when it comes to racing. One could have the lightest and fastest motorcycle on the track, but if the tyres don’t perform, well, the race is over for you. So how exactly are racing tyres different from regular tyres? We spoke to Sivaramakrishnan V, Chief Technology Officer, TVS Srichakra to get the right answers. “We supply our Protorq Extreme Zero degree Steel Belted Radials for racing in 300 CC plus category bikes. We are developing a range of tyres for Motocross, and very soon, we will be participating in this segment. Being bike tyre specialists, we do not focus on four-wheel racing. Regular Road tyres used in the commuter segment (100 to 125 cc bikes) are nylon tyres in bias construction, designed for durability, long life, good grip and comfort, which are key performance parameters that the customers look for. Racing tyres are primarily high-performance tyres designed for extreme cornering and limit handling performances with precision manoeuvrability in focus. Thus, the tyre construction is radial with zero degree steel belts and silica compound technology for high-grip performance at extreme speeds”.

But can you use regular stock motorcycle tyres for racing? Well, you could, but your lap times would suffer, and your chances of winning the race will be slim. B Selvaraj clears up a few of these doubts for us, “A tyre in Motorsports is nuanced and distinct from a regular, stock road tyre. We use Dual Purpose and Knobby tyres for Rally and Supercross forms of racing than standard Groove tyres. We look for the configuration and spacing of Knobby tyres in different terrains and off-road applications. Race compound is also different from the standard, regular road tyres. Traction and tyre dynamic performance at extreme conditions is critical during a race than the tyre life and fuel consumption. Slick tyres are the most preferred for Road Racing as they are made of a soft compound with radial construction, which is hugely vital for Road Racing in dry conditions. As an alternative, Groove tyres with enhanced compound and construction can also be used. Special compound tyres with grooves are excellent and safe in wet conditions. We lay more prominence on tractive performance than the life of the tyres and fuel consumption of the motorcycle. We aim to use the softest tyre possible, covering the entire racing distance without deteriorating the tyre’s performance. It is mandatory to use Performance Racing tyres made exclusively in India for Indian National Motorcycle Road Racing Championship (INMRC). In Indian National Rally Championship (INRC) and Indian National Supercross Championship (INSC), both Indian and imported tyres are preferred based on the availability of requires sizes and applications”.

As tyre technology keeps on improving, we should see a change not only in racing tyres but regular road tyres as well. Sivaramakrishnan V says, “Today we manufacture a wide range of 2 Wheeler tyres for Motorcycles, scooters and high-end bikes. We produce tyres in Bias, Cross Belted Radial, Zero degree Fabric radial and Zero Degree Steel Radials. We also produce Special tyres for the Electric Vehicle segment. Our Racing tyres were pitched against the global competition in Indian Racing circuits, and we are happy that our tyres were two seconds faster than the global competition”.

With Indian tyre manufacturers upping their game and investing more into motorsports, this segment will see growth. Investing in motorsports has played a vital role in the R&D that goes into the design and technological inputs of stock motorcycles, making your everyday motorcycle perform ever so better. The potential for motorsports is on a steady incline and you want to be a part of it, there are few schools you can go to - TVS Racing School, Apex Racing Academy, California Superbike School, Honda Ten10 Racing Academy and Indimotard Throttle Wide Open. (TT)

As part of a strategic effort to increase its presence in the region's premium original equipment (OE) market, Kumho Tire has confirmed its plans to establish its first tyre production facility in Europe by 2027.

The company has shortlisted Poland, Serbia and Portugal as possible locations for the plant, which is projected to need an investment of more than KRW1 trillion (USD 705 million). The decision is closely linked to Kumho’s ambition to strengthen its partnerships with European automakers and was revealed by Kumho Tire CEO during the South Korean premiere of Kumho's new Ecsta Sport tyre line.

Kumho has recently secured OE supply contracts with major brands such as Mercedes-Benz, BMW and Volkswagen Group. At the moment, Kumho runs eight tyre production plants in China, Vietnam, South Korea and the US. Its capacity to compete in the premium OE market, however, has come to be perceived as being constrained by the absence of a European production base. Through the benefits of local production, the new facility will improve response to European client requests, save freight costs and shorten delivery times, all of which will strengthen the company's partnerships.

Sentury Tire USA has opened pre-enrolment for its two associate dealer programmes (ADPs), the Delinte HYPERDRIVE Associate Dealer Program and the Landsail Elyte Associate Dealer Program, underscoring the company’s commitment to rewarding dedication and partnership to the Landsail and Delinte brands.

The ADPs, which are customised for each brand and intended to encourage dealers, will formally start on 1 June 2025. Both programmes give dealers access to special benefits, incentives and strong tools to help them expand their businesses. This involves dependable customer service, effective marketing and worthwhile financial incentives to promote dealers' success at every stage.

Beginning in Q3, dealers may earn up to USD three per tyre through the Delinte HYPERDRIVE Associate Dealer Program. Dealers can receive retroactive benefits for purchases completed in Q2 if they register before 1 June. The awards are available for all Delinte PTR, LTR and the new DV3 LMD AS last-mile delivery tyres. For all Landsail PTR and LTR tyres, independent dealers that sign up for the Landsail Elyte Associate Dealer Program can also earn up to USD three per tyre. For customers who sign up by June 1, the new LMD 100 AS last-mile delivery is also eligible for the benefits and will get the same early bird incentive for Q2 2025.

No initial order is necessary. Dealers only need to register to begin making money. According to the monthly programme rewards structure, 48 tyre purchases each month are eligible for a reward of USD one per tyre, 120 tyres are eligible for a reward of USD two per tyre and 240 or more tyres are eligible for a reward of USD three per tyre.

ENSO, a London-based tyre manufacturer engaged in the production of sustainable tyres specially designed for electric vehicles (EVs), has launched its new ENSO Premium range of EV-specific ultra-high-performance (UHP) tyres aimed at drivers of high-performance EVs such as the Tesla Model 3 and Model Y.

Specifically designed for electric passenger vehicles, the ENSO Premium range comes with A/A EU-label ratings for both energy efficiency and wet grip. The tyres are designed to provide safety, increased range and a reduced total cost of ownership. Conventional tyre designs frequently fall short of the special performance needs of electric vehicles, which include greater vehicle weight, regenerative braking and higher torque loads. By lowering tyre wear and rolling resistance, ENSO Premium takes care of these issues.

The company is an authorised provider of replacement tyres for LEVC's electric taxis and has partnered with Uber to install its tyres in high-mileage metropolitan areas. The company now plans to grow throughout Europe and North America, and with ENSO Premium, it is now offering its services to individual EV owners throughout the United Kingdom. According to ENSO, the range offers advantages including longer tyre life and fewer replacements, lower energy usage, fewer charging stops and lower CO₂ emissions and tyre particle pollution.

Gunnlaugur Erlendsson, CEO and Co-Founder, ENSO, said, “We’re plugging a long-standing gap in the tyre market by offering EV drivers a purpose-built, affordable, premium EV tyre alternative that matches the innovation of their EV.”

Kraton Corporation, a leading global sustainable producer of specialty polymers and high-value bio-based products derived from pine wood pulping co-products, has announced a general price hike in North America for its SBS, SIS and HSBC product lines with effect from 1 May 2025.

Following a careful analysis of the effects of recently implemented tariffs, related cost increases and a conclusion that the company cannot independently absorb these repercussions, Kraton is adopting these pricing hikes, according to a company statement. The company further said that it will keep an eye on the scene and reassess these measures promptly in the event that conditions and US import tariffs alter.