As I speak with industry members, regulators and legislators I continue to be stunned by the lack of appreciation of the very critical role that tyres play in our societies.

Governments bleat about fuel security “investing” precious currency to prop up petroleum fuel storage and production in the face of the ever-expanding development of electric vehicles and more recently the advent of hydrogen as a viable fuel with thanks to the PV (solar) industry advancements. Tyres? What do you mean tyres? Without tyres our societies would grind to a halt in the near term. How are they not a strategic consideration?

Our industries (tyre, road freight transport, mining, public transport and leisure) are facing sufficient difficulties with COVID as well as international shipping challenges to be faced with continued ignorance and negligence by our legislators and regulators.

Please review your countries legislative requirements in regards tyre inflation for light vehicles (say <4,500 kgs) and then the same requirement for heavy vehicles (>4,500 kgs). What do you find?

Mostly I think you will find that tyre inflation pressures are regulated for light vehicles via the vehicle manufacturers tyre placard. For heavy vehicles there is little, if any, such requirement. To illustrate the yawning gap between reality and regulation one peak heavy transport regulatory body published a procedure for roller brake testing for heavy vehicles. The procedure details in minute detail the requirements of the pneumatic system on the truck under test yet merely stated “tyres should be inflated.” As everyone in the tyre industry understands a tyre can be inflated at low pressures totally unrelated to actual operating pressures. What connects the brakes to the pavement? Tyres!

I’ve spoken at length about the absolute requirement for a tyre to be appropriately inflated. This is basic physics, the air molecules captured within the tyre’s air chamber actually support the applied loads. If there are insufficient molecules of air the tyre will be overworked so overheat and so enter a failure phase. There are other requirements for the inflation being the actual shaping of the tyre to interface with the pavement at the optimum level, read traction. A wide based tyre requires special construction to maintain the tread platform shape. If the inflation pressure is not at the manufacturer’s specified level will this critical shape be maintained? Then it is not only the performance of the tyre in question but also the safety of the vehicle and that of the general public in the areas this vehicle operates in.

The extensive report produced by the TNO Organisation (TNO 2013 R10986) detailed not only the exhaust emissions as a result of inappropriately inflated tyres but also the road safety outcomes. This paper is now just over eight years old but the situation with real time pressure monitoring for heavy vehicles remains as it was, 50 years or more ago. WHY? Are our regulators asleep at the wheel (or tyre some may say) through entrenched inaction and ignorance? Or is it that there are just “no votes” in tyres and everyone just ASSuMes their tyres are “ok”?

EV tyres

With the advent of electric vehicles, the ramifications for tyres are huge. In the past internal combustion engines (ICE) built up torque over a rev range, drivelines multiplied the torque developed and for heavy vehicles there is a sweet spot for torque. The multi speed gearboxes assisted the driver to maintain forward motion within this torque sweet spot. Electric motors apply maximum torque over most of their operating range. From the instant the power is applied by the driver (be that human or robotic) the tyres are under peak stress. Any deficiency within the tyre will be magnified with detrimental results. Such a deficiency may be of a manufacturing nature but this is largely controllable by the manufacturer. What is not currently controllable is the human maintenance factor, the applied inflation pressure.

Tyre manufacturers have for as long as they have been manufacturing tyres been informative about the criticality of appropriate tyre inflation. There are untold charts and pictorials showing how a tyre is influenced by under or over inflation yet our regulators and legislators continue to keep their heads buried deep out of the light. WHY when tyres are such a critical component of our modern-day motor vehicle? I would charge ignorance and negligence on one hand but then on the other suggest that because tyres work as well as they do, are as forgiving (by nature of their fundamental flexible design) our “guiding powers” can focus on other trendy and glamorous aspects such as stability control or autonomous braking. An important question for these people to consider and respond to; “what item on the vehicle transfers the power (and so directly influence these vehicle control systems) from the vehicle to the pavement (be that power tractive or retardation)? Yes of course, the humble tyre.

So, when a government sponsored or publicly funded body involved in road safety ignores tyres (for whatever reason, ignorance or negligence) are they really serving the interests of our communities and societies or are they just -- I should stop there but you know where I’m going!

The technology to monitor tyre pressures in real time is and has now been available for decades. The TREAD Act (USA) mandated tyre pressure monitoring (TPMS) for light vehicles in the USA in the year 2000. This year TPMS gets a key for its birthday, yes well and truly a mature product (some may say adult) and industry yet, our regulators and legislators continue to ignore the humble tyre.

The upsides of maintaining tyres at an appropriate pressure I’ve discussed previously, all positive. The same detail has been published in many papers (such as the TNO paper!) but we as an industry continue to live in the past whilst adopting hi-tech solutions for other aspects of our industries, e.g., GPS tracking, fatigue monitoring, reefer monitoring and control, real time video surveillance of the drivers and the surrounding traffic conditions. Why? To me there is little respect paid to the critical role the tyre provides for us. So many users do not consider how the tyre works for them and why the simplest of tasks will enhance the performance, yes, I speak of inflation maintenance. Without respect the tyre will never be recognised for the contribution it has made and continues to make.

I publicly and openly challenge our tyre manufacturers as a collective to mount an education campaign to enhance the level of respect the general public has about tyres. The TIA (US) and USTMA have local campaigns on behalf of their members but I consider that until the tyre manufacturers as a collective industry actual improve the level of respect for the humble tyre we will be chasing our tails on a race to the bottom. Our tyres deserve better!

What about Michelin, Bridgestone, Goodyear, Continental, BKT, Dunlop, ZC Rubber, Hankook, Pirelli, Toyo, Sumitomo, Yokohama, Kumho, MRF, Apollo, Nokian, JKTyres, Cooper, Titan, Linglong, Triangle et al?

Remember success does not reward a lack of action. (TT)

Comments (0)

ADD COMMENT

Link Copied!

Linglong Tire has confirmed its continued role as the Official Tyre Partner of Chelsea Football Club for the 2026/2027 campaign, a season that commenced with a 3-2 away victory for the Blues over Fulham FC. The renewed agreement ensures the brand’s prominent visibility throughout the upcoming fixtures.

As a Global Tyre Partner, Linglong’s branding will feature extensively on digital perimeter boards at Stamford Bridge during all Premier League, FA Cup and League Cup home matches, alongside additional placements on static partner boards and the club’s official website. The comprehensive sponsorship package also includes regular match tickets, VIP hospitality allocations, co-branding rights and deep integration into club media content. Furthermore, the partnership extends to Chelsea Women’s home games, with joint digital activations designed to strengthen fan engagement.

Initial social media contests on Linglong’s European channels have already launched, with winners set to attend the upcoming home fixture against Brighton & Hove Albion. Founded in 1905, Chelsea stands as one of England’s most historic and decorated clubs, boasting over 30 major trophies, including six league titles, two UEFA Champions League crowns and a FIFA Club World Cup victory, underscoring the prestige of Linglong’s ongoing association.

Comments (0)

ADD COMMENT

Link Copied!

Italian bicycle tyre manufacturer Vittoria has solidified its prominent status in mountain biking by securing a role as an Official Partner of Val di Sole Bikeland for the 2026 UCI Mountain Bike World Championships. The prestigious five-day competition is being held from 26 to 30 August 2026 at the Daolasa Arena in Commezzadura, a venue renowned as one of the sport’s most iconic global destinations.

The world championships will feature a comprehensive programme of elite racing, with world titles and the coveted rainbow jerseys on the line across multiple disciplines. Events will include Cross-country Olympic, Cross-country Short Track, the Team Relay, Downhill and E-MTB Cross-country, drawing the planet’s top riders to the Trentino valley for a week of high-stakes competition.

Beyond its partnership with the event, Vittoria’s deep-rooted commitment to the sport is evidenced by its long-term support of prominent national cycling federations. The brand currently backs the Italian Cycling Federation, USA Cycling, the Royal Dutch Cycling Union and the Japan Professional Cyclist Association, underlining its dedication to fostering mountain biking at the elite level. With these four national bodies and a roster of world-class athletes relying on its products, Vittoria is poised to be a central figure throughout the championships.

At the venue, Vittoria will operate a dedicated exhibition space in the heart of the action, offering athletes, media, industry insiders and fans a chance to explore its latest technological innovations and view the equipment used by top competitors. This presence reflects Vittoria’s enduring history in international racing and its ongoing investment in developing high-performance tyres and accessories for cyclists of all levels, from professional racers to dedicated amateurs across every cycling discipline.

Stijn Vriends, Chairman & CEO, Vittoria, said, "Being part of the 2026 UCI Mountain Bike World Championships while also supporting some of the world's leading national cycling federations is a tremendous source of pride for us. Val di Sole is one of the true landmarks of international mountain biking and the perfect stage to celebrate our passion for this sport together with athletes, partners and fans from around the world."

Fabio Sacco, General Manager of Apt Val di Sole and Grandi Eventi Val di Sole, said, “The presence of an international brand such as Vittoria alongside the World Championships represents an important recognition for Val di Sole and for the work we have been carrying out for many years to promote and develop mountain biking. Collaborating with leading companies in the industry that share our vision and passion for this sport further strengthens the value of an event that will put Val di Sole and Trentino in the global spotlight. We are proud to welcome Vittoria to Daolasa di Commezzadura and to offer athletes, teams and fans an unforgettable experience in a region where mountain biking has become a fundamental part of its identity.”

Comments (0)

ADD COMMENT

Link Copied!

DUNLOP (company name: Sumitomo Rubber Industries) has formalised a collaborative research initiative in Bangkok, Thailand, under the Hevea Research Platform in Partnership. Signed on 7 August 2026, the joint agreement brings together the Rubber Authority of Thailand, the French Agricultural Research Centre for International Development and two Thai academic institutions, Khon Kaen University and Kasetsart University.

The project will examine the impact of reduced-frequency latex collection, known as low-frequency tapping systems, on the material properties and internal structural integrity of natural rubber. The research will also evaluate practical obstacles farmers encounter when transitioning to these methods, alongside enabling factors for broader uptake. The goal is to accelerate the company's commitment to sustainable raw material sourcing.

Southeast Asian rubber producers face volatile prices, climatic shifts and a critical deficit of plantation labour. Thailand, in particular, suffers from an acute shortage of skilled tappers, forcing smallholders to rely on an ageing workforce and migrant labourers. The low-frequency approach directly addresses this constraint by reducing collection frequency, offering a potential solution to a regional challenge.

Prior investigations have shown that tapping every three days, combined with a plant growth regulator, can maintain productivity and quality comparable to the conventional two-day interval. However, extended cycles of 4, 6 or 10 days remain poorly understood regarding rubber characteristics. Socioeconomic ramifications, including cost structures and physical workload, also require deeper exploration.

This project will systematically assess technical outcomes of various tapping frequencies and human dimensions of their implementation. Insights will support Sumitomo Rubber Industries' broader strategy, which pursues productivity gains through tissue culture technology for seedlings and improvements in processing facility conditions, ensuring a resilient and responsible supply chain.

Comments (0)

ADD COMMENT

Link Copied!

Radar Tires introduced its newest all-terrain offerings, the Renegade A/T and Renegade A/T Trail, during an exclusive gathering held from 24th to 27th June 2026 in northern Portugal’s Gerês region, near Peneda-Gerês National Park. The event united distributors from North and South America for an immersive introduction to the flagship products against a landscape blending performance driving with scenic exploration.

Across four days, participants navigated mountain roads, rocky sections, gravel paths and shifting terrain, evaluating on-road composure and off-road resilience. The location carries deep motorsport significance, hosting historic Rally de Portugal stages like Vieira do Minho and Fafe, providing a fitting atmosphere for an event centred on capability and partnership.

Technical seminars led by R&D head Olli Seppälä offered distributors insight into the engineering behind the new models. President and CEO G S Sareen outlined the company’s strategic vision, while recreational activities reinforced the organisation’s commitment to strong relationships alongside product excellence.

The Radar Renegade A/T is a Three-Peak Mountain Snowflake certified tyre for SUVs and light trucks, combining aggressive traction with stable road manners. Dense siping, stone ejectors, side lugs and a fortified sidewall deliver wet grip and resistance to cuts and chips while minimising puncture risks. It will be offered in 89 sizes from 15- to 24-inch rims, with 44 currently available and 45 more in Q3 2026.

The Renegade A/T Trail is engineered for crossovers and SUVs, blending off-road capability with everyday comfort. It features a Trail King tread, temperature-adaptive compound, and Tri-Armor System with stone ejectors and tie bars. It comes in 42 sizes from 15 to 22 inches, with 19 ready now and 23 debuting in Q3 2026.

Both ranges include a Road Hazard Warranty and 30-Day Guarantee. P-metric sizes carry a 55,000-mile treadwear warranty, while LT sizes have 50,000 miles. Shared technologies like the Circle of Tread Life indicator and reinforced sidewalls enhance durability and personalisation, underscoring Radar Tires’ commitment to innovation and partnership.

G S Sareen, President and CEO, Radar Tires, said, "We are very confident in our new flagship range of products. We've tested them rigorously against leading premium brands, and the results speak for themselves. The Renegade A/T and A/T Trail deliver top-tier performance and durability but come without the hefty price tag, reinforcing our mission of providing premium accessibility to drivers the world over."

Comments (0)

ADD COMMENT

Link Copied!