As I speak with industry members, regulators and legislators I continue to be stunned by the lack of appreciation of the very critical role that tyres play in our societies.

Governments bleat about fuel security “investing” precious currency to prop up petroleum fuel storage and production in the face of the ever-expanding development of electric vehicles and more recently the advent of hydrogen as a viable fuel with thanks to the PV (solar) industry advancements. Tyres? What do you mean tyres? Without tyres our societies would grind to a halt in the near term. How are they not a strategic consideration?

Our industries (tyre, road freight transport, mining, public transport and leisure) are facing sufficient difficulties with COVID as well as international shipping challenges to be faced with continued ignorance and negligence by our legislators and regulators.

Please review your countries legislative requirements in regards tyre inflation for light vehicles (say <4,500 kgs) and then the same requirement for heavy vehicles (>4,500 kgs). What do you find?

Mostly I think you will find that tyre inflation pressures are regulated for light vehicles via the vehicle manufacturers tyre placard. For heavy vehicles there is little, if any, such requirement. To illustrate the yawning gap between reality and regulation one peak heavy transport regulatory body published a procedure for roller brake testing for heavy vehicles. The procedure details in minute detail the requirements of the pneumatic system on the truck under test yet merely stated “tyres should be inflated.” As everyone in the tyre industry understands a tyre can be inflated at low pressures totally unrelated to actual operating pressures. What connects the brakes to the pavement? Tyres!

I’ve spoken at length about the absolute requirement for a tyre to be appropriately inflated. This is basic physics, the air molecules captured within the tyre’s air chamber actually support the applied loads. If there are insufficient molecules of air the tyre will be overworked so overheat and so enter a failure phase. There are other requirements for the inflation being the actual shaping of the tyre to interface with the pavement at the optimum level, read traction. A wide based tyre requires special construction to maintain the tread platform shape. If the inflation pressure is not at the manufacturer’s specified level will this critical shape be maintained? Then it is not only the performance of the tyre in question but also the safety of the vehicle and that of the general public in the areas this vehicle operates in.

The extensive report produced by the TNO Organisation (TNO 2013 R10986) detailed not only the exhaust emissions as a result of inappropriately inflated tyres but also the road safety outcomes. This paper is now just over eight years old but the situation with real time pressure monitoring for heavy vehicles remains as it was, 50 years or more ago. WHY? Are our regulators asleep at the wheel (or tyre some may say) through entrenched inaction and ignorance? Or is it that there are just “no votes” in tyres and everyone just ASSuMes their tyres are “ok”?

EV tyres

With the advent of electric vehicles, the ramifications for tyres are huge. In the past internal combustion engines (ICE) built up torque over a rev range, drivelines multiplied the torque developed and for heavy vehicles there is a sweet spot for torque. The multi speed gearboxes assisted the driver to maintain forward motion within this torque sweet spot. Electric motors apply maximum torque over most of their operating range. From the instant the power is applied by the driver (be that human or robotic) the tyres are under peak stress. Any deficiency within the tyre will be magnified with detrimental results. Such a deficiency may be of a manufacturing nature but this is largely controllable by the manufacturer. What is not currently controllable is the human maintenance factor, the applied inflation pressure.

Tyre manufacturers have for as long as they have been manufacturing tyres been informative about the criticality of appropriate tyre inflation. There are untold charts and pictorials showing how a tyre is influenced by under or over inflation yet our regulators and legislators continue to keep their heads buried deep out of the light. WHY when tyres are such a critical component of our modern-day motor vehicle? I would charge ignorance and negligence on one hand but then on the other suggest that because tyres work as well as they do, are as forgiving (by nature of their fundamental flexible design) our “guiding powers” can focus on other trendy and glamorous aspects such as stability control or autonomous braking. An important question for these people to consider and respond to; “what item on the vehicle transfers the power (and so directly influence these vehicle control systems) from the vehicle to the pavement (be that power tractive or retardation)? Yes of course, the humble tyre.

So, when a government sponsored or publicly funded body involved in road safety ignores tyres (for whatever reason, ignorance or negligence) are they really serving the interests of our communities and societies or are they just -- I should stop there but you know where I’m going!

The technology to monitor tyre pressures in real time is and has now been available for decades. The TREAD Act (USA) mandated tyre pressure monitoring (TPMS) for light vehicles in the USA in the year 2000. This year TPMS gets a key for its birthday, yes well and truly a mature product (some may say adult) and industry yet, our regulators and legislators continue to ignore the humble tyre.

The upsides of maintaining tyres at an appropriate pressure I’ve discussed previously, all positive. The same detail has been published in many papers (such as the TNO paper!) but we as an industry continue to live in the past whilst adopting hi-tech solutions for other aspects of our industries, e.g., GPS tracking, fatigue monitoring, reefer monitoring and control, real time video surveillance of the drivers and the surrounding traffic conditions. Why? To me there is little respect paid to the critical role the tyre provides for us. So many users do not consider how the tyre works for them and why the simplest of tasks will enhance the performance, yes, I speak of inflation maintenance. Without respect the tyre will never be recognised for the contribution it has made and continues to make.

I publicly and openly challenge our tyre manufacturers as a collective to mount an education campaign to enhance the level of respect the general public has about tyres. The TIA (US) and USTMA have local campaigns on behalf of their members but I consider that until the tyre manufacturers as a collective industry actual improve the level of respect for the humble tyre we will be chasing our tails on a race to the bottom. Our tyres deserve better!

What about Michelin, Bridgestone, Goodyear, Continental, BKT, Dunlop, ZC Rubber, Hankook, Pirelli, Toyo, Sumitomo, Yokohama, Kumho, MRF, Apollo, Nokian, JKTyres, Cooper, Titan, Linglong, Triangle et al?

Remember success does not reward a lack of action. (TT)

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The Association of Natural Rubber Producing Countries (ANRPC) recently welcomed Dr Satya Tripathi, Secretary General, Global Alliance for a Sustainable Planet (GASP), for a courtesy visit to its Secretariat. During this engagement, Dr Tripathi held discussions with ANRPC’s Secretary General, Dr Suttipong Angthong, as well as Secretariat members Dr Lekshmi Nair and Riska Pujiati. This initial dialogue marked the beginning of conversations aimed at fostering collaboration between ANRPC and GASP to advance sustainability within the natural rubber industry.

Both groups acknowledged systemic challenges facing rubber producing nations, including environmental harm, climate instability and economic volatility. They agreed the industry must embrace the global Green Transition, ensuring rubber enters markets through transparent, ethical, and sustainable supply chains.

The dialogue explored partnerships to strengthen sector resilience and ethical integrity, with special emphasis on supporting smallholders through transformative initiatives that deliver environmental and social impact. The meeting highlighted how high-impact collaboration drives climate adaptation, resilient ecosystems, sustainable livelihoods and inclusive prosperity. Dr Tripathi, a renowned development economist and former UN Assistant Secretary General, also participated in ANRPC’s COP30 side event promoting smallholder projects for net zero and beyond.

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Hankook Tire has announced a major brand advertising campaign set to run throughout the 2026 Major League Baseball (MLB) regular season, targeting fans across 26 stadiums in North America, including both United States and Canada. This initiative is designed to elevate the premium positioning of its globally unified ‘Hankook’ brand within the local market. The effort kicked off following the Opening Day game between the San Francisco Giants and the New York Yankees at Oracle Park in San Francisco on 25 March.

To broaden customer engagement, Hankook Tire will feature not only its core ‘Hankook’ brand identity but also its pioneering electric vehicle tyre lineup called ‘iON’, which is the world’s first full range of EV tyres, alongside the ‘Dynapro’ SUV tyre brand. A notable expansion this season is the inclusion of the Toronto Blue Jays’ home stadium in Ontario, Canada, allowing the company to extend its brand presence across the entire Canadian region for the first time.

Throughout the 2026 regular season, Hankook Tire plans to display its branding on major LED boards located in high-traffic areas such as behind home plate, along the first base line and on outfield fences. By integrating branding into these prominent ballpark locations, the company aims to naturally boost awareness of the ‘Hankook’ name among sports fans while strengthening its competitive edge in North America, a key global market for both SUVs and electric vehicles.

Since 2018, Hankook Tire has built on roughly five years of official MLB sponsorship to implement targeted sports marketing for local customers, reinforcing its premium image in the region. Following the successful World Baseball Classic, which showcased Major League talent, the company expects to enhance the innovative and dynamic image of its brand for both live spectators and baseball fans worldwide. Key markets featuring this high-visibility signage include New York, Boston, Atlanta and Toronto, among others, for the entire 2026 season.

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Magna Tyres has unveiled the M-TRUCK RG22, a commercial tyre aimed at the drive axle position of trucks engaged in regional haulage. This model is calibrated for shorter, repetitive routes where weather and road conditions change frequently. The tyre prioritises dependable grip and extended wear life, helping fleet operators achieve fewer replacements and more consistent handling.

The RG22 comes in sizes 295/60R22.5 and 315/60R22.5, with an 18 or 20 ply rating. Load and speed indices are 150/147K or 154/150L, and the tread carries both M+S and the three-peak mountain snowflake symbol. Fuel efficiency is rated C, wet braking grip is B, and noise output is 73 decibels, falling under the quietest A classification.

The RG22 effectively pushes water away from the contact patch, reducing aquaplaning risk on soaked regional roads. Its tread pattern promotes even wear, helping transport companies stretch mileage budgets. A sturdy internal construction withstands the stop-start stresses of regional work, offering a balanced solution where traction, longevity and all-weather reliability meet.

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TyreSafe, UK’s charity dedicated to raising tyre safety awareness, has launched Easter campaign to remind all road users that proper tyre maintenance is essential for a safe Easter getaway. With families carrying extra passengers, luggage and holiday treats, vehicles face increased strain, making tyre condition and pressure more critical than ever. Tyres are the only part of the car in contact with the road, so their health directly influences braking, handling and overall journey security.

Easter remains one of the busiest travel periods, and early signs point to another crowded weekend on British roads. According to the VisitEngland Domestic Trip Tracker 2025, a quarter of adults in Britain definitely planned an overnight Easter trip, with nearly one in five still undecided. As more families opt for UK breaks and rural staycations, the volume of traffic rises, and so does the reliance on tyres to cope with heavier loads and longer distances.

Carrying extra luggage, pushchairs, bikes and camping gear places significant additional weight on vehicles. Underinflated tyres under such loads lead to longer stopping distances, reduced stability, poorer steering control, greater risk of tyre failure and increased fuel consumption. Vehicle manufacturers provide specific pressure recommendations for fully loaded cars, yet many drivers overlook these adjustments before long journeys. Properly inflated tyres are vital to managing these risks.

Rural roads, popular for Easter escapes, remain the most dangerous in UK. A recent European Transport Safety Council report revealed that rural roads accounted for 59 percent of all UK road deaths in 2022, with over 10,100 fatalities in the past decade. While overall road deaths have fallen slightly, rural fatalities have not improved. Hazards such as sharp bends, narrow lanes, agricultural vehicles, poor lighting, potholes and slippery spring surfaces mean tyres must provide maximum grip and stability at all times.

TyreSafe’s own tread depth survey estimates that six million tyres on UK roads are illegal, meaning many vehicles are already unsafe before departure. To prevent Easter plans from unravelling, TyreSafe urges every driver to include tyre checks in their holiday routine, alongside packing and route planning, by embracing the simple ACT protocol: regular checks of air pressure, condition and tread depth.

Stuart Lovatt, Chair of TyreSafe, said, “Easter is a time for family, fresh air and making memories – but it’s also one of the busiest times on our roads. Heavily loaded vehicles, long journeys and rural routes can all increase risk if tyres aren’t properly maintained. Something as simple as adjusting your tyre pressures for a full car can make a significant difference to safety and performance. Before you hop off on your Easter adventure, take a few minutes to ACT – check your Air pressure, Condition and Tread. It’s a small step that could make a life-saving difference.”

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