As I speak with industry members, regulators and legislators I continue to be stunned by the lack of appreciation of the very critical role that tyres play in our societies.

Governments bleat about fuel security “investing” precious currency to prop up petroleum fuel storage and production in the face of the ever-expanding development of electric vehicles and more recently the advent of hydrogen as a viable fuel with thanks to the PV (solar) industry advancements. Tyres? What do you mean tyres? Without tyres our societies would grind to a halt in the near term. How are they not a strategic consideration?

Our industries (tyre, road freight transport, mining, public transport and leisure) are facing sufficient difficulties with COVID as well as international shipping challenges to be faced with continued ignorance and negligence by our legislators and regulators.

Please review your countries legislative requirements in regards tyre inflation for light vehicles (say <4,500 kgs) and then the same requirement for heavy vehicles (>4,500 kgs). What do you find?

Mostly I think you will find that tyre inflation pressures are regulated for light vehicles via the vehicle manufacturers tyre placard. For heavy vehicles there is little, if any, such requirement. To illustrate the yawning gap between reality and regulation one peak heavy transport regulatory body published a procedure for roller brake testing for heavy vehicles. The procedure details in minute detail the requirements of the pneumatic system on the truck under test yet merely stated “tyres should be inflated.” As everyone in the tyre industry understands a tyre can be inflated at low pressures totally unrelated to actual operating pressures. What connects the brakes to the pavement? Tyres!

I’ve spoken at length about the absolute requirement for a tyre to be appropriately inflated. This is basic physics, the air molecules captured within the tyre’s air chamber actually support the applied loads. If there are insufficient molecules of air the tyre will be overworked so overheat and so enter a failure phase. There are other requirements for the inflation being the actual shaping of the tyre to interface with the pavement at the optimum level, read traction. A wide based tyre requires special construction to maintain the tread platform shape. If the inflation pressure is not at the manufacturer’s specified level will this critical shape be maintained? Then it is not only the performance of the tyre in question but also the safety of the vehicle and that of the general public in the areas this vehicle operates in.

The extensive report produced by the TNO Organisation (TNO 2013 R10986) detailed not only the exhaust emissions as a result of inappropriately inflated tyres but also the road safety outcomes. This paper is now just over eight years old but the situation with real time pressure monitoring for heavy vehicles remains as it was, 50 years or more ago. WHY? Are our regulators asleep at the wheel (or tyre some may say) through entrenched inaction and ignorance? Or is it that there are just “no votes” in tyres and everyone just ASSuMes their tyres are “ok”?

EV tyres

With the advent of electric vehicles, the ramifications for tyres are huge. In the past internal combustion engines (ICE) built up torque over a rev range, drivelines multiplied the torque developed and for heavy vehicles there is a sweet spot for torque. The multi speed gearboxes assisted the driver to maintain forward motion within this torque sweet spot. Electric motors apply maximum torque over most of their operating range. From the instant the power is applied by the driver (be that human or robotic) the tyres are under peak stress. Any deficiency within the tyre will be magnified with detrimental results. Such a deficiency may be of a manufacturing nature but this is largely controllable by the manufacturer. What is not currently controllable is the human maintenance factor, the applied inflation pressure.

Tyre manufacturers have for as long as they have been manufacturing tyres been informative about the criticality of appropriate tyre inflation. There are untold charts and pictorials showing how a tyre is influenced by under or over inflation yet our regulators and legislators continue to keep their heads buried deep out of the light. WHY when tyres are such a critical component of our modern-day motor vehicle? I would charge ignorance and negligence on one hand but then on the other suggest that because tyres work as well as they do, are as forgiving (by nature of their fundamental flexible design) our “guiding powers” can focus on other trendy and glamorous aspects such as stability control or autonomous braking. An important question for these people to consider and respond to; “what item on the vehicle transfers the power (and so directly influence these vehicle control systems) from the vehicle to the pavement (be that power tractive or retardation)? Yes of course, the humble tyre.

So, when a government sponsored or publicly funded body involved in road safety ignores tyres (for whatever reason, ignorance or negligence) are they really serving the interests of our communities and societies or are they just -- I should stop there but you know where I’m going!

The technology to monitor tyre pressures in real time is and has now been available for decades. The TREAD Act (USA) mandated tyre pressure monitoring (TPMS) for light vehicles in the USA in the year 2000. This year TPMS gets a key for its birthday, yes well and truly a mature product (some may say adult) and industry yet, our regulators and legislators continue to ignore the humble tyre.

The upsides of maintaining tyres at an appropriate pressure I’ve discussed previously, all positive. The same detail has been published in many papers (such as the TNO paper!) but we as an industry continue to live in the past whilst adopting hi-tech solutions for other aspects of our industries, e.g., GPS tracking, fatigue monitoring, reefer monitoring and control, real time video surveillance of the drivers and the surrounding traffic conditions. Why? To me there is little respect paid to the critical role the tyre provides for us. So many users do not consider how the tyre works for them and why the simplest of tasks will enhance the performance, yes, I speak of inflation maintenance. Without respect the tyre will never be recognised for the contribution it has made and continues to make.

I publicly and openly challenge our tyre manufacturers as a collective to mount an education campaign to enhance the level of respect the general public has about tyres. The TIA (US) and USTMA have local campaigns on behalf of their members but I consider that until the tyre manufacturers as a collective industry actual improve the level of respect for the humble tyre we will be chasing our tails on a race to the bottom. Our tyres deserve better!

What about Michelin, Bridgestone, Goodyear, Continental, BKT, Dunlop, ZC Rubber, Hankook, Pirelli, Toyo, Sumitomo, Yokohama, Kumho, MRF, Apollo, Nokian, JKTyres, Cooper, Titan, Linglong, Triangle et al?

Remember success does not reward a lack of action. (TT)

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American tyre brand General Tire is marking 111 years since its founding on 29 September 1915, when William O’Neil and Winfred Fouse established the General Tire and Rubber Company in Akron, Ohio. What started as a regional tyre maker has evolved into an internationally recognised brand, especially noted for durable tyres suited to SUVs, off-road vehicles and pickups. Since 1987, the company has operated as part of Continental.

The brand’s history tracks closely with the growth of the North American automotive sector. During the 1920s, General Tire earned attention for its ‘General Balloon Jumbos’, which helped push tyre technology forward. As operations grew, the company widened its international reach and became a supplier to major vehicle manufacturers.

William O'Neil, Founder of General Tire

General Tire and Continental first connected in March 1949 through a cooperation agreement covering the exchange of technical expertise and know-how. By the late 1950s, General Tire had opened a tyre testing facility in Uvalde, Texas, then regarded as the largest of its kind worldwide. Continental’s 1987 acquisition opened a new chapter, giving the parent company a global production and sales network for the first time while allowing General Tire to pair its American heritage with worldwide development and manufacturing strength.

Today, the portfolio spans applications from the Grabber GT Plus road tyre and Grabber Cross A/S all-season tyre to the Snow Grabber Plus winter tyre and the Grabber AT3 Plus and Grabber X3 off-road models, all reflecting performance, reliability and American heritage. For the anniversary, General Tire introduced the next-generation Grabber AT3 Plus, an all-terrain successor to the Grabber AT3 with better snow traction, improved wet-road grip and a tread pattern built for demanding off-road use.

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Dunlop Motorcycle Europe is set to support a star-studded rider roster at this weekend’s FIM Motocross of Nations (MXoN) in Ernée, France, aiming to cap another standout motocross season. The tyre range available to competitors includes the sand-focused Geomax MX14 for loose surfaces, the intermediate Geomax MX34 and the Geomax MX54, which has become the preferred choice across a wide range of intermediate and hardpack tracks.

The company will supply tyres to 32 riders representing 16 nations, drawing talent from the FIM Motocross World Championship, North America’s Supercross and Pro Motocross series and other competitions. The event follows last weekend’s season-ending MXGP of Australia, with many of the sport’s top names returning to action in pursuit of the Chamberlain Trophy.

Dunlop has built a formidable recent record at the MXoN, having equipped riders from every winning nation over the past four editions. Team Australia took consecutive victories in 2024 and 2025, Team France claimed the title in 2023 and Team USA won in 2022. This year, Australia arrives with an entirely new lineup in Jed Beaton, Alex Larwood and Aaron Tanti, while the United States fields an all-Dunlop trio led by three-time 450 cc AMA Supercross champion Cooper Webb, joined by Julien Beaumer and Levi Kitchen.

For France, MXGP runner-up Romain Febvre spearheads the Dunlop contingent and is joined by fellow Kawasaki Racing Team rider Mathis Valin. Two-time MXGP World Champion Jorge Prado will represent Spain alongside newly crowned MX2 World Champion Guillem Farres. A host of other leading MXGP and MX2 competitors will also run Dunlop, including Camden McLellan for South Africa, Liam Everts for Belgium, Pauls Jonass for Latvia and Jeremy Seewer for Switzerland.

The MXoN serves as a fitting finale to a season of significant success for Dunlop across European and North American series. In the United States, Ken Roczen captured his first 450 cc AMA Supercross title on Dunlop, extending the brand’s streak of winning every AMA Supercross and Pro Motocross championship since 2010.

In the FIM Motocross World Championship, Guillem Farres secured the MX2 crown and led Triumph Racing to a one-two finish with teammate Camden McLellan. The pair combined for 11 of 19 Grand Prix victories. In MXGP, Romain Febvre finished runner-up, while Kiara Fontanesi narrowly missed a historic seventh WMX title, winning at Foxhills in July and adding three second-place finishes.

Wim Van Achter, Motorcycle Motorsport Manager EMEA, Dunlop Motorcycle Europe, “The fact that so many top riders continue to choose Dunlop Geomax tyres underlines the Geomax range’s performance credentials. We work closely with top riders to develop new Geomax products, using their feedback to refine our tyre technology. Our most recent innovation, Geomax MX54, makes the Geomax range our strongest and most versatile motocross range yet, drawing on our knowledge from winning top professional championships. With its broader scope, it could be the tyre of choice for Ernée’s traditional hardpack clay circuit this weekend.”

Eddy Seel, MXGP Event Leader, Dunlop Motorcycle Europe, said, “We are honoured that Dunlop Geomax tyres are the products of choice for 32 of the world’s most talented riders representing 16 different nations. The level of competition is always high at MXoN, but Dunlop has a history of success. Our riders have already proven the performance and reliability of the Dunlop Geomax range all season long, so we’re ready to continue with that this weekend. Allez!”

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TyreSafe, UK’s leading tyre safety charity, has launched its annual Tyre Safety Month by cautioning UK motorists that confidence in their vehicles’ stopping ability may be misplaced. Research indicates that although 83 percent of drivers feel fully in control of stopping distances, merely 6 percent know the additional distance required to halt in wet conditions at motorway speeds.

The study reveals that 94 percent of drivers underestimate how sharply stopping distances grow in rain, with many erring by substantial margins. This mismatch between perceived and actual risk spans every UK region, pointing to a nationwide problem involving driver awareness and vehicle preparedness.

In response, TyreSafe advises routine tyre checks, especially before seasonal shifts and heavier rainfall. Motorists are urged to remember the ACT principle – air pressure, condition and tread depth – and to act before they react.

Stuart Lovatt, Chairman, TyreSafe, said, “Many drivers and riders believe they are in control – but that confidence is often misplaced. Stopping distances in wet conditions can be far greater than expected, and tyres play a critical role in that equation. If your tyres are not properly maintained, your ability to stop safely is significantly reduced – no matter how confident you feel behind the wheel.”

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Scandinavian Enviro Systems AB (publ) has secured a second extension of its company reorganisation, with the Gothenburg District Court approving a further three-month period lasting until 27 November 2026. The company has been under reorganisation since 27 February 2026, when the court initially granted the process. An earlier extension had already pushed the deadline to 27 August 2026 before this latest decision.

In its ruling, the District Court noted that Enviro has submitted a draft reconstruction plan and secured the necessary financing for it. The court also found that the company has taken other required measures, leading it to conclude that exceptional grounds exist to justify continuing the reorganisation beyond the ordinary timeframe.

Enviro now plans to ask the court to order plan negotiations and schedule a plan hearing as soon as possible. At that hearing, affected parties will be placed into groups and permitted to vote on whether to adopt the reorganisation plan. Details of the hearing date and participation instructions will be announced via press release and the company's website. Unless plan negotiations are ordered earlier, a reorganisation may last at most one year, or 15 months from the initial decision in such cases.

Fredrik Aaben, CEO, Enviro, said, "The District Court's decision gives us the opportunity to continue the intensive work of completing the company reorganisation. We have taken several important steps forward and are now working purposefully to establish a strong and long-term sustainable Scandinavian Enviro Systems. The strong interest in Enviro's technology persists, both with regard to licensing and other forms of collaboration. We are firmly committed to completing the reorganisation and building a strong industrial company based on our world-leading technology.”

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