As I speak with industry members, regulators and legislators I continue to be stunned by the lack of appreciation of the very critical role that tyres play in our societies.

Governments bleat about fuel security “investing” precious currency to prop up petroleum fuel storage and production in the face of the ever-expanding development of electric vehicles and more recently the advent of hydrogen as a viable fuel with thanks to the PV (solar) industry advancements. Tyres? What do you mean tyres? Without tyres our societies would grind to a halt in the near term. How are they not a strategic consideration?

Our industries (tyre, road freight transport, mining, public transport and leisure) are facing sufficient difficulties with COVID as well as international shipping challenges to be faced with continued ignorance and negligence by our legislators and regulators.

Please review your countries legislative requirements in regards tyre inflation for light vehicles (say <4,500 kgs) and then the same requirement for heavy vehicles (>4,500 kgs). What do you find?

Mostly I think you will find that tyre inflation pressures are regulated for light vehicles via the vehicle manufacturers tyre placard. For heavy vehicles there is little, if any, such requirement. To illustrate the yawning gap between reality and regulation one peak heavy transport regulatory body published a procedure for roller brake testing for heavy vehicles. The procedure details in minute detail the requirements of the pneumatic system on the truck under test yet merely stated “tyres should be inflated.” As everyone in the tyre industry understands a tyre can be inflated at low pressures totally unrelated to actual operating pressures. What connects the brakes to the pavement? Tyres!

I’ve spoken at length about the absolute requirement for a tyre to be appropriately inflated. This is basic physics, the air molecules captured within the tyre’s air chamber actually support the applied loads. If there are insufficient molecules of air the tyre will be overworked so overheat and so enter a failure phase. There are other requirements for the inflation being the actual shaping of the tyre to interface with the pavement at the optimum level, read traction. A wide based tyre requires special construction to maintain the tread platform shape. If the inflation pressure is not at the manufacturer’s specified level will this critical shape be maintained? Then it is not only the performance of the tyre in question but also the safety of the vehicle and that of the general public in the areas this vehicle operates in.

The extensive report produced by the TNO Organisation (TNO 2013 R10986) detailed not only the exhaust emissions as a result of inappropriately inflated tyres but also the road safety outcomes. This paper is now just over eight years old but the situation with real time pressure monitoring for heavy vehicles remains as it was, 50 years or more ago. WHY? Are our regulators asleep at the wheel (or tyre some may say) through entrenched inaction and ignorance? Or is it that there are just “no votes” in tyres and everyone just ASSuMes their tyres are “ok”?

EV tyres

With the advent of electric vehicles, the ramifications for tyres are huge. In the past internal combustion engines (ICE) built up torque over a rev range, drivelines multiplied the torque developed and for heavy vehicles there is a sweet spot for torque. The multi speed gearboxes assisted the driver to maintain forward motion within this torque sweet spot. Electric motors apply maximum torque over most of their operating range. From the instant the power is applied by the driver (be that human or robotic) the tyres are under peak stress. Any deficiency within the tyre will be magnified with detrimental results. Such a deficiency may be of a manufacturing nature but this is largely controllable by the manufacturer. What is not currently controllable is the human maintenance factor, the applied inflation pressure.

Tyre manufacturers have for as long as they have been manufacturing tyres been informative about the criticality of appropriate tyre inflation. There are untold charts and pictorials showing how a tyre is influenced by under or over inflation yet our regulators and legislators continue to keep their heads buried deep out of the light. WHY when tyres are such a critical component of our modern-day motor vehicle? I would charge ignorance and negligence on one hand but then on the other suggest that because tyres work as well as they do, are as forgiving (by nature of their fundamental flexible design) our “guiding powers” can focus on other trendy and glamorous aspects such as stability control or autonomous braking. An important question for these people to consider and respond to; “what item on the vehicle transfers the power (and so directly influence these vehicle control systems) from the vehicle to the pavement (be that power tractive or retardation)? Yes of course, the humble tyre.

So, when a government sponsored or publicly funded body involved in road safety ignores tyres (for whatever reason, ignorance or negligence) are they really serving the interests of our communities and societies or are they just -- I should stop there but you know where I’m going!

The technology to monitor tyre pressures in real time is and has now been available for decades. The TREAD Act (USA) mandated tyre pressure monitoring (TPMS) for light vehicles in the USA in the year 2000. This year TPMS gets a key for its birthday, yes well and truly a mature product (some may say adult) and industry yet, our regulators and legislators continue to ignore the humble tyre.

The upsides of maintaining tyres at an appropriate pressure I’ve discussed previously, all positive. The same detail has been published in many papers (such as the TNO paper!) but we as an industry continue to live in the past whilst adopting hi-tech solutions for other aspects of our industries, e.g., GPS tracking, fatigue monitoring, reefer monitoring and control, real time video surveillance of the drivers and the surrounding traffic conditions. Why? To me there is little respect paid to the critical role the tyre provides for us. So many users do not consider how the tyre works for them and why the simplest of tasks will enhance the performance, yes, I speak of inflation maintenance. Without respect the tyre will never be recognised for the contribution it has made and continues to make.

I publicly and openly challenge our tyre manufacturers as a collective to mount an education campaign to enhance the level of respect the general public has about tyres. The TIA (US) and USTMA have local campaigns on behalf of their members but I consider that until the tyre manufacturers as a collective industry actual improve the level of respect for the humble tyre we will be chasing our tails on a race to the bottom. Our tyres deserve better!

What about Michelin, Bridgestone, Goodyear, Continental, BKT, Dunlop, ZC Rubber, Hankook, Pirelli, Toyo, Sumitomo, Yokohama, Kumho, MRF, Apollo, Nokian, JKTyres, Cooper, Titan, Linglong, Triangle et al?

Remember success does not reward a lack of action. (TT)

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DUNLOP has entered the Italian Rally Championship this season with former Formula 1 driver Heikki Kovalainen at the wheel. Backed by parent company Sumitomo Rubber Industries, Kovalainen competes alongside his longstanding co-driver Patric Öhman for Gino Scuderia in a Citroën C3 Rally2 fitted with DUNLOP DIREZZA 201R and 301R racing tyres.

DUNLOP’s involvement in the championship forms a key part of its global motorsport strategy, offering ideal conditions for tyre development under real-world competitive pressure. The variety of asphalt surfaces encountered provides valuable data on performance, durability and vehicle dynamics, helping transfer insights into future road tyre advancements. Kovalainen, drawing on extensive experience from Formula 1 and international rallying, has been closely involved in high-performance tyre development and will use his technical feedback to support DUNLOP’s rally tyre evolution.

As Italy’s premier rally series and one of Europe’s most demanding asphalt championships, the CIAR features seven closed-road rounds known for high speeds, technically challenging stages and extreme demands on drivers, cars and tyres. The series regularly attracts competitors from the World Rally Championship and European Rally Championship, reinforcing its reputation as a tough and respected battleground.

With two rounds completed, the season began in Tuscany in March with a 12th-place finish. A mechanical issue ended their challenge in Sicily on 14–16 May, but the duo returns to contest the championship on 4–6 June in Verona, followed by events in Rome, Alba and Cassino before the finale in Sanremo. The programme strengthens DUNLOP’s European motorsport presence and boosts brand visibility, underscoring its ambition to combine technological progress with top-level sporting performance.

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Triangle Tyre released its 2025 Sustainability Report on 29 April 2026, marking the company’s second full public accounting of its environmental, social and governance performance. The document outlines progress across all three ESG pillars since the previous disclosure.

Over the past year, the Chinese tyre manufacturer achieved several international firsts following its stock market listing. Triangle Tyre earned the EcoVadis Gold Medal, becoming the first domestic tyre company to receive that recognition, and also joined the United Nations Global Compact along with the China Environmental Protection Foundation. These moves signalled deeper global engagement on ESG issues.

The company’s sustainability leadership gained further validation through multiple external honours. Triangle Tyre appeared in the 2025 China Corporate ESG Blue Book Case Studies and the 2025 China Corporate ESG 100 Index. The China Listed Companies Association additionally named it a best practice case for corporate sustainable development, underscoring its rising influence at home and abroad.

In line with national carbon peaking and neutrality goals, Triangle Tyre pushed forward with green manufacturing by adopting energy efficient technologies and clean production processes. Its 2025 energy performance earned a place on a national list of leading enterprises in key industry energy efficiency, published by three central ministries. The company achieved a two percent year on year reduction in comprehensive energy use while building a low carbon energy management system.

Sustainability efforts extend across the product lifecycle, including tyres for the new energy vehicle market that combine ultra-low rolling resistance with high load capacity to extend driving range. The company is also pursuing a circular economy target of recycling and reusing 100 percent of end-of-life tyres by 2050. Recognised as a 2025 Shandong Social Responsibility Enterprise and a longtime best employer, Triangle Tyre maintains a people centred workplace while supporting rural revitalisation, education and disaster relief.

The company further integrates ESG standards into its supply chain with a zero-deforestation commitment and sustainability criteria for supplier assessments. As China enters the first year of its 15th five-year plan, Triangle Tyre continues to rely on technological innovation to become a globally leading tyre manufacturer, aiming to deliver greener and safer mobility solutions worldwide.

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CarbonX has extended its strategic partnership with European LFP battery manufacturer ElevenEs into 2026. The new phase transitions from initial material validation to advanced industrial-scale testing, aiming to strengthen the local supply chain for LFP batteries across Europe.

As the only LFP Edge cell producer in Europe, ElevenEs supports the regional ecosystem by offering its EdgeLabs R&D infrastructure. This platform integrates CarbonX’s carbon-based anode material into full-scale prismatic LFP blade-type cells, where rigorous benchmarking against global standards validates performance, lifespan and safety.

By providing specialised services, ElevenEs acts as an industrial catalyst for CarbonX, helping the Dutch material innovator move from laboratory to market-ready applications. The cooperation is designed to result in a conditional offtake arrangement upon the successful achievement of technical milestones.

Nemanja Mikać, CEO, ElevenEs, said, “Our continued partnership with CarbonX demonstrates how ElevenEs acts as an industrial engine for the European battery ecosystem. We don’t just validate materials; we provide the manufacturing excellence and R&D infrastructure necessary to scale promising European technologies. ElevenEs experts team actively supports suppliers to build a resilient, energy-independent supply chain for the future.”

Rutger van Raalten, CEO, CarbonX, said, “Signing this agreement with ElevenEs marks a significant step forward for CarbonX and reinforces our shared commitment to building a resilient, sustainable battery materials ecosystem. Beyond strengthening our supply chain, this partnership contributes directly to Europe’s strategic ambition for energy independence, accelerating the transition to locally sourced, low carbon critical materials.”

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Liberty Tire Recycling has unveiled two major corporate documents detailing its 2025 environmental and risk management strategies. For the first time, a Climate Risk & Resilience Report aligned with international financial disclosure standards accompanies its annual sustainability findings. These publications collectively highlight how the firm’s green initiatives support both circular economy goals and lasting financial health.

Operational data from the past year shows significant efficiency gains. By tightening energy and fuel oversight, the company cut location-based Scope 2 pollution by six percent and market-based emissions by 10 percent, while energy intensity improved eight percent. Across 219 million scrap tyres, an 81 percent reuse rate was maintained. Outside auditors awarded an EcoVadis Bronze rating, placing Liberty among the top third of assessed firms, and a Recircle Award celebrated its circular innovation.

Workplace safety and community investment also saw notable progress. Employee turnover fell nine percent relative to previous figures, and lost‑time injury rates dropped 11 percent. Charitable contributions exceeded USD 216,000. The new climate resilience document explains how environmental risks are factored into daily operations and long‑range planning, reinforcing the connection between responsible practices and corporate durability.

Thomas Womble, CEO, Liberty Tire Recycling, said, "At Liberty, sustainability is core to our operations and how we show up for our partners and communities. We’re proud of the progress reflected in this report and grateful to our employees whose dedication makes it possible. We remain focused on continuing to drive progress through continued collaborative efforts with the manufacturers and retailers."

Amy Brackin, Senior Vice President – Sustainability, Liberty Tire Recycling, said, "We have said from day one – putting sustainability at the core of our operations would produce better results for the environment and our business. This year’s report continues to demonstrate that Liberty is a leader in both the tyre recycling industry and the sustainability sector more broadly."

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