As I speak with industry members, regulators and legislators I continue to be stunned by the lack of appreciation of the very critical role that tyres play in our societies.

Governments bleat about fuel security “investing” precious currency to prop up petroleum fuel storage and production in the face of the ever-expanding development of electric vehicles and more recently the advent of hydrogen as a viable fuel with thanks to the PV (solar) industry advancements. Tyres? What do you mean tyres? Without tyres our societies would grind to a halt in the near term. How are they not a strategic consideration?

Our industries (tyre, road freight transport, mining, public transport and leisure) are facing sufficient difficulties with COVID as well as international shipping challenges to be faced with continued ignorance and negligence by our legislators and regulators.

Please review your countries legislative requirements in regards tyre inflation for light vehicles (say <4,500 kgs) and then the same requirement for heavy vehicles (>4,500 kgs). What do you find?

Mostly I think you will find that tyre inflation pressures are regulated for light vehicles via the vehicle manufacturers tyre placard. For heavy vehicles there is little, if any, such requirement. To illustrate the yawning gap between reality and regulation one peak heavy transport regulatory body published a procedure for roller brake testing for heavy vehicles. The procedure details in minute detail the requirements of the pneumatic system on the truck under test yet merely stated “tyres should be inflated.” As everyone in the tyre industry understands a tyre can be inflated at low pressures totally unrelated to actual operating pressures. What connects the brakes to the pavement? Tyres!

I’ve spoken at length about the absolute requirement for a tyre to be appropriately inflated. This is basic physics, the air molecules captured within the tyre’s air chamber actually support the applied loads. If there are insufficient molecules of air the tyre will be overworked so overheat and so enter a failure phase. There are other requirements for the inflation being the actual shaping of the tyre to interface with the pavement at the optimum level, read traction. A wide based tyre requires special construction to maintain the tread platform shape. If the inflation pressure is not at the manufacturer’s specified level will this critical shape be maintained? Then it is not only the performance of the tyre in question but also the safety of the vehicle and that of the general public in the areas this vehicle operates in.

The extensive report produced by the TNO Organisation (TNO 2013 R10986) detailed not only the exhaust emissions as a result of inappropriately inflated tyres but also the road safety outcomes. This paper is now just over eight years old but the situation with real time pressure monitoring for heavy vehicles remains as it was, 50 years or more ago. WHY? Are our regulators asleep at the wheel (or tyre some may say) through entrenched inaction and ignorance? Or is it that there are just “no votes” in tyres and everyone just ASSuMes their tyres are “ok”?

EV tyres

With the advent of electric vehicles, the ramifications for tyres are huge. In the past internal combustion engines (ICE) built up torque over a rev range, drivelines multiplied the torque developed and for heavy vehicles there is a sweet spot for torque. The multi speed gearboxes assisted the driver to maintain forward motion within this torque sweet spot. Electric motors apply maximum torque over most of their operating range. From the instant the power is applied by the driver (be that human or robotic) the tyres are under peak stress. Any deficiency within the tyre will be magnified with detrimental results. Such a deficiency may be of a manufacturing nature but this is largely controllable by the manufacturer. What is not currently controllable is the human maintenance factor, the applied inflation pressure.

Tyre manufacturers have for as long as they have been manufacturing tyres been informative about the criticality of appropriate tyre inflation. There are untold charts and pictorials showing how a tyre is influenced by under or over inflation yet our regulators and legislators continue to keep their heads buried deep out of the light. WHY when tyres are such a critical component of our modern-day motor vehicle? I would charge ignorance and negligence on one hand but then on the other suggest that because tyres work as well as they do, are as forgiving (by nature of their fundamental flexible design) our “guiding powers” can focus on other trendy and glamorous aspects such as stability control or autonomous braking. An important question for these people to consider and respond to; “what item on the vehicle transfers the power (and so directly influence these vehicle control systems) from the vehicle to the pavement (be that power tractive or retardation)? Yes of course, the humble tyre.

So, when a government sponsored or publicly funded body involved in road safety ignores tyres (for whatever reason, ignorance or negligence) are they really serving the interests of our communities and societies or are they just -- I should stop there but you know where I’m going!

The technology to monitor tyre pressures in real time is and has now been available for decades. The TREAD Act (USA) mandated tyre pressure monitoring (TPMS) for light vehicles in the USA in the year 2000. This year TPMS gets a key for its birthday, yes well and truly a mature product (some may say adult) and industry yet, our regulators and legislators continue to ignore the humble tyre.

The upsides of maintaining tyres at an appropriate pressure I’ve discussed previously, all positive. The same detail has been published in many papers (such as the TNO paper!) but we as an industry continue to live in the past whilst adopting hi-tech solutions for other aspects of our industries, e.g., GPS tracking, fatigue monitoring, reefer monitoring and control, real time video surveillance of the drivers and the surrounding traffic conditions. Why? To me there is little respect paid to the critical role the tyre provides for us. So many users do not consider how the tyre works for them and why the simplest of tasks will enhance the performance, yes, I speak of inflation maintenance. Without respect the tyre will never be recognised for the contribution it has made and continues to make.

I publicly and openly challenge our tyre manufacturers as a collective to mount an education campaign to enhance the level of respect the general public has about tyres. The TIA (US) and USTMA have local campaigns on behalf of their members but I consider that until the tyre manufacturers as a collective industry actual improve the level of respect for the humble tyre we will be chasing our tails on a race to the bottom. Our tyres deserve better!

What about Michelin, Bridgestone, Goodyear, Continental, BKT, Dunlop, ZC Rubber, Hankook, Pirelli, Toyo, Sumitomo, Yokohama, Kumho, MRF, Apollo, Nokian, JKTyres, Cooper, Titan, Linglong, Triangle et al?

Remember success does not reward a lack of action. (TT)

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Bekaert has secured a place on TIME magazine’s World’s Most Sustainable Companies for 2026. Developed in collaboration with data firm Statista, the ranking recognizes 750 enterprises from an initial global pool of 5,800, highlighting those with outstanding environmental and social performance.

The assessment employs a rigorous, multi-dimensional methodology examining over 20 indicators. These include the sustainability of core operations, external evaluations from organisations like CDP and the Science Based Targets initiative, ESG reporting transparency and social factors such as workplace safety, leadership diversity and employee engagement. This comprehensive data-driven approach determines the final standings.

This accolade underscores Bekaert’s ongoing dedication to responsible practices and its strategy of embedding sustainability into its solutions to foster efficient, circular and low-impact industrial processes. The company’s strong social metrics reflect a safe and inclusive culture, which supports the delivery of high-quality solutions and the cultivation of enduring partnerships with customers and stakeholders.

Ann-Françoise Versele, Vice President – Sustainability and Governmental Affairs, Bekaert, said, “We are honoured to be included in TIME’s ranking of the world’s most sustainable companies for 2026. This recognition confirms the progress we are making and the commitment of our teams worldwide. Sustainability is a core part of how we operate and how we innovate. I would like to thank all our colleagues who contribute to this journey every day. Together, we remain focused on advancing our ambitions and creating lasting positive impact.”

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Tyres Europe has issued a formal response to the European Commission’s recent Omnibus proposal on Energy Labelling, urging a more cohesive strategy for regulatory simplification within the tyre labelling framework. While the industry association acknowledges the intent behind certain proposed amendments, it has identified several areas where the package could inadvertently introduce new complexities.

The proposed measures include promising steps towards digitalisation, such as the introduction of digital labels, the creation of a technical link between the EPREL database and the Digital Product Passport registry and the automation of label image generation within EPREL. These initiatives are seen as positive moves that could modernise the system and reduce certain administrative burdens for manufacturers.

However, Tyres Europe has expressed concern that other aspects of the proposal risk undermining these benefits. The potential empowerment of delegated acts to facilitate a label rescaling could generate fresh regulatory uncertainty and technical hurdles. Furthermore, the expansion of the Product Information Sheet, alongside the introduction of nested labels and additional EPREL requirements, threatens to increase administrative complexity without clear evidence that these changes would meaningfully aid consumer decision-making.

Citing recent data, Tyres Europe notes that consumer engagement with existing tools remains low, with only 39 percent of shoppers recalling the tyre label in 2024, a decline from 50 percent in 2017, and a mere 5 percent Tyres Europe Urges Cohesive Simplification in Omnibus Labelling Proposal having consulted the EPREL database. Given that the 2021 revision already rejected similar data requirements due to technical challenges, the association advocates for a targeted approach focused on improving consumer awareness and market incentives rather than adding new layers. Tyres Europe has affirmed its readiness to collaborate with the Commission to ensure the final framework delivers genuine simplification and supports a competitive European business environment.

Adam McCarthy, Secretary General, Tyres Europe, said, “The priority should be to make the existing tyre label better understood and used by consumers, not to add new layers of complexity that risk creating costs without changing purchasing behaviour. A simplification package should simplify.”

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Michelin North America, Inc. has announced a major reorganisation of its US manufacturing operations for the BFGoodrich Tires brand, a move that will consolidate production and impact approximately 1,200 workers in Alabama. The restructuring, set to begin later this year, will centralise nearly all BFGoodrich production at the company’s Fort Wayne, Indiana, facility. Consequently, operations at the Tuscaloosa, Alabama, site will undergo a phased wind-down starting in early 2027, with a projected completion date by the end of 2028.

In alignment with its corporate values, Michelin is emphasising a supportive transition for affected staff. The company temporarily paused Tuscaloosa operations to commence direct discussions with employees, with normal production scheduled to resume on 29 June 2026. No job separations are expected for several months as transition plans are finalised, and the company will engage union leaders to determine separation benefits for wage employees in accordance with the existing collective bargaining agreement and federal regulations.

The decision stems from structural inefficiencies at both plants, which are operating well below designed capacity. Simultaneously, the BFGoodrich brand faces increasing competitive pressures in the recreational and off-road tyre segment despite maintaining a robust market share and a strong performance reputation. Company leadership determined that consolidating production at Fort Wayne is essential to establishing a more efficient industrial framework to secure the brand’s long-term viability.

As tyre production and rubber-mixing activities gradually decrease over the next two years, Michelin North America intends to partner with public and private entities to identify new purposes for the Tuscaloosa site. This collaborative effort reflects the company’s ongoing commitment to the community’s future prosperity, ensuring that stewardship of the facility remains a priority even as its current manufacturing role concludes.

Terry Redmile, Michelin’s Senior Vice President for Manufacturing Operations in the Americas, said, “Because of the dedication of our teams in Tuscaloosa, BFGoodrich Tires is celebrated as a pioneering American brand, and an enduring symbol of car and truck culture. Due to the size, footprint and infrastructure of the Fort Wayne factory, that site is better positioned to consolidate the capacity and meet future demands for the success of BFGoodrich Tires. Unfortunately, we could not identify any feasible structure that would enable us to continue operating in Tuscaloosa while also supporting long-term value creation across our factories in North America.” 

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Dow will invest approximately USD 100 million by the end of 2027 to expand its specialty silicones manufacturing and research capabilities in the US, China and Japan, as the chemicals group seeks to meet rising demand from the mobility, electronics and healthcare sectors.

The investments will increase production capacity for liquid silicone rubber and engineered silicone materials, while also expanding research facilities focused on thermal management technologies.

The company said the projects would strengthen regional supply chains and support customers through local manufacturing and technical capabilities.

“These investments underscore Dow’s focus on scaling specialty silicones materials and bringing innovation closer and faster to our customers,” said Brendy Lange, president of Performance Materials & Coatings. “By expanding manufacturing and innovation capabilities in these strategic regions, we are investing to meet increasing consumer demand, strengthening our global supply chain capabilities, and enabling customers to move faster from innovation to commercialisation.”

Dow plans to expand liquid silicone rubber manufacturing facilities in Carrollton, Kentucky, and Zhangjiagang, China. The facilities are expected to begin operations in 2027 and will support applications in mobility, electronics and healthcare.

The company is also increasing capacity for engineered silicone materials used in electronics applications, including power electronics, semiconductor packaging, thermal management and electrical protection.

New capacity in Songjiang, China, and Fukui, Japan, is scheduled to come on stream this year. Additional expansions in Auburn, Michigan, and Zhangjiagang are expected to be completed in 2027.

Dow expanded its Cooling Science Labs in Shanghai earlier this year and opened additional facilities in Midland, Michigan, in June. The facilities are intended to support the development and scale-up of thermal management technologies.

The investments complete the series of silicones projects outlined during Dow’s 2024 investor day. The company said project timelines had been updated to reflect market conditions and affordability considerations.

Dow said demand for specialty silicones continues to grow in mobility, electronics and medical applications, where supply reliability, technical support and product performance remain important considerations.

In mobility and electronics markets, the expanded capabilities are intended to support applications including mobility intelligence modules, data centres, microelectronics, energy electronics, consumer electronics components and advanced safety systems.

In medical applications, the company said regional manufacturing capabilities support local supply requirements for regulated products.

Dow said local manufacturing and technical support would help customers improve supply reliability, accelerate commercialisation and meet evolving qualification requirements.

The company said its integrated silicones manufacturing network across the Americas, Europe and Asia positions it to serve growing demand in specialty materials markets.

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