As I speak with industry members, regulators and legislators I continue to be stunned by the lack of appreciation of the very critical role that tyres play in our societies.

Governments bleat about fuel security “investing” precious currency to prop up petroleum fuel storage and production in the face of the ever-expanding development of electric vehicles and more recently the advent of hydrogen as a viable fuel with thanks to the PV (solar) industry advancements. Tyres? What do you mean tyres? Without tyres our societies would grind to a halt in the near term. How are they not a strategic consideration?

Our industries (tyre, road freight transport, mining, public transport and leisure) are facing sufficient difficulties with COVID as well as international shipping challenges to be faced with continued ignorance and negligence by our legislators and regulators.

Please review your countries legislative requirements in regards tyre inflation for light vehicles (say <4,500 kgs) and then the same requirement for heavy vehicles (>4,500 kgs). What do you find?

Mostly I think you will find that tyre inflation pressures are regulated for light vehicles via the vehicle manufacturers tyre placard. For heavy vehicles there is little, if any, such requirement. To illustrate the yawning gap between reality and regulation one peak heavy transport regulatory body published a procedure for roller brake testing for heavy vehicles. The procedure details in minute detail the requirements of the pneumatic system on the truck under test yet merely stated “tyres should be inflated.” As everyone in the tyre industry understands a tyre can be inflated at low pressures totally unrelated to actual operating pressures. What connects the brakes to the pavement? Tyres!

I’ve spoken at length about the absolute requirement for a tyre to be appropriately inflated. This is basic physics, the air molecules captured within the tyre’s air chamber actually support the applied loads. If there are insufficient molecules of air the tyre will be overworked so overheat and so enter a failure phase. There are other requirements for the inflation being the actual shaping of the tyre to interface with the pavement at the optimum level, read traction. A wide based tyre requires special construction to maintain the tread platform shape. If the inflation pressure is not at the manufacturer’s specified level will this critical shape be maintained? Then it is not only the performance of the tyre in question but also the safety of the vehicle and that of the general public in the areas this vehicle operates in.

The extensive report produced by the TNO Organisation (TNO 2013 R10986) detailed not only the exhaust emissions as a result of inappropriately inflated tyres but also the road safety outcomes. This paper is now just over eight years old but the situation with real time pressure monitoring for heavy vehicles remains as it was, 50 years or more ago. WHY? Are our regulators asleep at the wheel (or tyre some may say) through entrenched inaction and ignorance? Or is it that there are just “no votes” in tyres and everyone just ASSuMes their tyres are “ok”?

EV tyres

With the advent of electric vehicles, the ramifications for tyres are huge. In the past internal combustion engines (ICE) built up torque over a rev range, drivelines multiplied the torque developed and for heavy vehicles there is a sweet spot for torque. The multi speed gearboxes assisted the driver to maintain forward motion within this torque sweet spot. Electric motors apply maximum torque over most of their operating range. From the instant the power is applied by the driver (be that human or robotic) the tyres are under peak stress. Any deficiency within the tyre will be magnified with detrimental results. Such a deficiency may be of a manufacturing nature but this is largely controllable by the manufacturer. What is not currently controllable is the human maintenance factor, the applied inflation pressure.

Tyre manufacturers have for as long as they have been manufacturing tyres been informative about the criticality of appropriate tyre inflation. There are untold charts and pictorials showing how a tyre is influenced by under or over inflation yet our regulators and legislators continue to keep their heads buried deep out of the light. WHY when tyres are such a critical component of our modern-day motor vehicle? I would charge ignorance and negligence on one hand but then on the other suggest that because tyres work as well as they do, are as forgiving (by nature of their fundamental flexible design) our “guiding powers” can focus on other trendy and glamorous aspects such as stability control or autonomous braking. An important question for these people to consider and respond to; “what item on the vehicle transfers the power (and so directly influence these vehicle control systems) from the vehicle to the pavement (be that power tractive or retardation)? Yes of course, the humble tyre.

So, when a government sponsored or publicly funded body involved in road safety ignores tyres (for whatever reason, ignorance or negligence) are they really serving the interests of our communities and societies or are they just -- I should stop there but you know where I’m going!

The technology to monitor tyre pressures in real time is and has now been available for decades. The TREAD Act (USA) mandated tyre pressure monitoring (TPMS) for light vehicles in the USA in the year 2000. This year TPMS gets a key for its birthday, yes well and truly a mature product (some may say adult) and industry yet, our regulators and legislators continue to ignore the humble tyre.

The upsides of maintaining tyres at an appropriate pressure I’ve discussed previously, all positive. The same detail has been published in many papers (such as the TNO paper!) but we as an industry continue to live in the past whilst adopting hi-tech solutions for other aspects of our industries, e.g., GPS tracking, fatigue monitoring, reefer monitoring and control, real time video surveillance of the drivers and the surrounding traffic conditions. Why? To me there is little respect paid to the critical role the tyre provides for us. So many users do not consider how the tyre works for them and why the simplest of tasks will enhance the performance, yes, I speak of inflation maintenance. Without respect the tyre will never be recognised for the contribution it has made and continues to make.

I publicly and openly challenge our tyre manufacturers as a collective to mount an education campaign to enhance the level of respect the general public has about tyres. The TIA (US) and USTMA have local campaigns on behalf of their members but I consider that until the tyre manufacturers as a collective industry actual improve the level of respect for the humble tyre we will be chasing our tails on a race to the bottom. Our tyres deserve better!

What about Michelin, Bridgestone, Goodyear, Continental, BKT, Dunlop, ZC Rubber, Hankook, Pirelli, Toyo, Sumitomo, Yokohama, Kumho, MRF, Apollo, Nokian, JKTyres, Cooper, Titan, Linglong, Triangle et al?

Remember success does not reward a lack of action. (TT)

Comments (0)

ADD COMMENT

Link Copied!

Hankook Tire has earned 11 podium placements in the 2026 WhatTyre Awards, marking its sixth straight year of recognition at the UK-focused honours. The awards, run by a specialist tyre news and comparison platform, spotlight leading products available to British motorists and rely on a scoring algorithm to rank top performers across the market.

The company’s 2026 haul includes three category victories, two Highly Recommended mentions and six Commended awards, reflecting the breadth of its portfolio and its emphasis on performance, safety and innovation. Its Ventus evo tyre retained the Performance of the Year title for a second consecutive year, with design features including an AI-assisted mixing process, extra-rigid sidewalls and tread blocks and low rolling resistance.

The Ventus evo’s latest honour follows strong showings in the 2026 Auto Bild summer tyre test, where it competed against 50 rival products, and the Auto Bild Allrad tyre test, which featured nine competing tyres. Hankook’s electric vehicle range also drew attention, with the iON evo named Electric Car Tyre of the Year for a third straight year after wins in 2024 and 2025, while the iON FlexClimate received a Commended award in the same category.

Recognition extended across SUV, summer, all-season, winter and super-sport segments. The iON evo SUV won SUV Tyre of the Year, the Ventus Prime4 was Highly Recommended in the Summer Tyre of the Year category, and the iON FlexClimate SUV earned Highly Recommended status among all-season SUV tyres. Commended awards went to the Ventus S1 evo Z in the super-sport category and the Kinergy 4S2 among all-season tyres.

Winter products also featured, with the Winter icept RS3 commended in the Winter Tyre of the Year category and both the Winter icept evo3 and Winter i*cept evo3 X recognised among winter performance tyres. The 11 awards across multiple segments underscore the strength and diversity of Hankook’s UK range, from sports and premium summer tyres to dedicated EV, SUV, all-season and winter solutions.

Complete list of winning tyres from Hankook:

1. Winner – Performance Tyre of the Year: Hankook Ventus evo
2. Winner – SUV Tyre of the Year: Hankook iON evo SUV
3. Winner – Electric Car Tyre of the Year: Hankook iON evo
4. Highly Recommended – Summer Tyre of the Year: Hankook Ventus Prime4
5. Highly Recommended – All-Season SUV Tyre of the Year: Hankook iON FlexClimate SUV
6. Commended – Super-sport Tyre of the Year: Hankook Ventus S1 evo Z
7. Commended – All- Season Tyre of the Year: Hankook Kinergy 4S2
8. Commended – Winter Tyre of the Year: Hankook Winter i*cept RS3
9. Commended – Winter Performance Tyre of the Year: Hankook Winter i*cept evo3
10. Commended – Winter Performance Tyre of the Year: Hankook Winter i*cept evo3 X
11. Commended – Electric Car Tyre of the Year: Hankook iON FlexClimate

Chris Anthony, Managing Director at Tyres & Accessories, Tyrepress and WhatTyre, said, “With 11 tyres winning, being highly recommended or commended in the 2026 WhatTyre Tyre of the Year awards, Hankook is arguably the most successful tyre manufacturing this time round. With hundreds of thousands of tyres in our database and multiple tyre manufacturers competing, that result is a significant achievement – that fact that Hankook's recognition takes place across range of categories that includes everything from all-season SUV tyres to super-sport tyres only serves to underline the point.”

Comments (0)

ADD COMMENT

Link Copied!

Maxion Wheels is celebrating a Guinness World Record set by Rainer Zietlow and the Challenge4 team, which it sponsors, for visiting the most countries in a continuous journey by a battery-powered electric vehicle. The team returned to Hannover, Germany, after 441 days, having covered 99,767 kilometres across 92 countries and six continents in a fully electric Volkswagen ID. Buzz fitted with Maxion light vehicle steel wheels.

The expedition commenced on 1 July 2025 at Volkswagen Commercial Vehicles’ headquarters in Hannover. It traversed major cities, remote regions, deserts, mountains and varied climate zones. The vehicle relied on Maxion’s 18-inch passenger car steel wheels, produced at the company’s plants in Ostrava, Czech Republic, and Manisa, Türkiye.

The achievement underscores the growing viability of electric mobility worldwide and the durability, reliability and sustainability of modern steel wheel technology under extreme real-world conditions. It also provided Maxion with a chance to engage employees, customers and industry stakeholders in the automotive transformation debate, as the Challenge4 team visited Maxion facilities in South Africa, United States, Mexico and Brazil.

The journey reinforces Maxion’s Look Again campaign, which promotes steel wheels’ continued relevance for electric mobility through durability, affordability, design flexibility and sustainability. This is the second Guinness World Record project backed by Maxion Wheels, following the 2022 Challenge4 expedition that reached the summit of Bolivia’s Uturuncu volcano in a Volkswagen ID.4 GTX, setting a record for the highest altitude attained by an electric vehicle.

Colleen York, Director of Global Marketing and Communications, Maxion Wheels, Iochpe-Maxion, said, “The transition to electric mobility is creating new demands for vehicle components, and wheels have an important role to play in that evolution. This world record put a series-production electric vehicle through nearly 100,000 kilometres of the most demanding driving conditions imaginable across six continents and 92 countries without a single technical breakdown. We are proud that Maxion steel wheels were part of that achievement, demonstrating the durability and reliability required to support the next generation of electric vehicles. The expedition also provided a powerful platform to increase awareness of the Maxion Wheels brand among audiences around the globe through a story of innovation, endurance and possibility.”

Comments (0)

ADD COMMENT

Link Copied!

Michelin has secured a significant expansion of its partnership with the DHL Group, taking over complete tyre management for 11,000 new all-electric delivery vehicles from the DHL’s Post & Paket Deutschland division. This brings the total number of DHL vehicles under Michelin’s care to 45,000 across more than 2,000 locations, covering a substantial portion of the German last-mile fleet operated by the world’s largest logistics company. The newly signed contract, valued in the mid-double-digit million range, extends for up to 12 years and deepens a collaboration that has lasted 14 years.

Under the arrangement, Michelin oversees the entire tyre lifecycle for the 45,000-vehicle Post & Parcel fleet in Germany, which consists mainly of vans and passenger cars alongside some trucks supplying parcel centres. Services encompass tyre assembly, seasonal switching between year-round and winter tyres, mobile breakdown assistance and comprehensive wear management. Michelin expects roughly 70,000 tyres to be changed annually, about 20,000 service operations and some 6,000 roadside assistance calls, each with a reliable two-hour response commitment.

To handle this volume, every vehicle is clearly identifiable, allowing Michelin to immediately determine the required tyre type when a breakdown or wear limit is reported and resolve the issue on site swiftly. The company deploys its MICHELIN Agilis CrossClimate all-season tyre and the MICHELIN Agilis Alpin for winter road conditions. A nationwide network delivers the service promise, with Euromaster managing DHL locations alongside more than 220 additional partners, while Michelin staff across Germany monitor quality from urban parcel centres to rural delivery bases.

The outsourced tyre management keeps Deutsche Post and DHL’s German fleet reliably operational, letting the logistics group focus on its core business. Michelin impressed DHL with a competitive tender offer and an innovative overall concept, including a more transparent cost structure and simplified processes for tyre management and roadside assistance. This major order for networked fleet solutions strengthens Michelin’s standing as a high-performance partner for large delivery and parcel services, particularly in the growing electric delivery fleet segment.

Eva Tschan, Director Connected Solutions DACH and Nordics at Michelin, said, “DHL Group assigns us complete responsibility for tyre management on the last mile in Germany and thus for the most critical part of the daily letter and parcel delivery. We completely take the work of our customer around the topic of tyres and ensure that the feed fleet stays on the road – reliably, predictable and efficient. Our aspiration is to make the complex topic of tyre management for the postal and parcel Germany division as simple and transparent as possible.”

Comments (0)

ADD COMMENT

Link Copied!

Tyrecycle has been honoured with the Closing the Loop Award at the 2026 WasteSorted WA Awards, recognising its groundbreaking InfinitySeries partnership with Fenner Conveyors. The accolade highlights a significant shift in how end-of-life mining conveyor belts are managed, moving away from traditional landfill or stockpiling methods that had long posed challenges for the industry.

Through collaboration with Fenner Conveyors, a genuine belt-to-belt circular solution has been established, recovering valuable materials from used conveyor belts and reintroducing them into the manufacture of new ones. So far, the initiative has diverted over 4,000 tonnes of end-of-life belts from landfill, with recovered materials incorporated into Fenner's InfinitySeries products, each containing a minimum of 10 percent recycled content sourced from locally recovered belts.

The award reflects the potential of coordinated efforts among recyclers, manufacturers and industry stakeholders to keep resources in circulation and transform complex industrial waste streams into new products. Tyrecycle extended appreciation to Fenner Conveyors, its customers and its team for bringing this circular economy innovation to fruition.

Comments (0)

ADD COMMENT

Link Copied!