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TIRED OF POOR TYRE KNOWLEDGE
- By Adam Gosling
- May 05, 2021
As I speak with industry members, regulators and legislators I continue to be stunned by the lack of appreciation of the very critical role that tyres play in our societies.
Governments bleat about fuel security “investing” precious currency to prop up petroleum fuel storage and production in the face of the ever-expanding development of electric vehicles and more recently the advent of hydrogen as a viable fuel with thanks to the PV (solar) industry advancements. Tyres? What do you mean tyres? Without tyres our societies would grind to a halt in the near term. How are they not a strategic consideration?
Our industries (tyre, road freight transport, mining, public transport and leisure) are facing sufficient difficulties with COVID as well as international shipping challenges to be faced with continued ignorance and negligence by our legislators and regulators.
Please review your countries legislative requirements in regards tyre inflation for light vehicles (say <4,500 kgs) and then the same requirement for heavy vehicles (>4,500 kgs). What do you find?
Mostly I think you will find that tyre inflation pressures are regulated for light vehicles via the vehicle manufacturers tyre placard. For heavy vehicles there is little, if any, such requirement. To illustrate the yawning gap between reality and regulation one peak heavy transport regulatory body published a procedure for roller brake testing for heavy vehicles. The procedure details in minute detail the requirements of the pneumatic system on the truck under test yet merely stated “tyres should be inflated.” As everyone in the tyre industry understands a tyre can be inflated at low pressures totally unrelated to actual operating pressures. What connects the brakes to the pavement? Tyres!
I’ve spoken at length about the absolute requirement for a tyre to be appropriately inflated. This is basic physics, the air molecules captured within the tyre’s air chamber actually support the applied loads. If there are insufficient molecules of air the tyre will be overworked so overheat and so enter a failure phase. There are other requirements for the inflation being the actual shaping of the tyre to interface with the pavement at the optimum level, read traction. A wide based tyre requires special construction to maintain the tread platform shape. If the inflation pressure is not at the manufacturer’s specified level will this critical shape be maintained? Then it is not only the performance of the tyre in question but also the safety of the vehicle and that of the general public in the areas this vehicle operates in.
The extensive report produced by the TNO Organisation (TNO 2013 R10986) detailed not only the exhaust emissions as a result of inappropriately inflated tyres but also the road safety outcomes. This paper is now just over eight years old but the situation with real time pressure monitoring for heavy vehicles remains as it was, 50 years or more ago. WHY? Are our regulators asleep at the wheel (or tyre some may say) through entrenched inaction and ignorance? Or is it that there are just “no votes” in tyres and everyone just ASSuMes their tyres are “ok”?

EV tyres
With the advent of electric vehicles, the ramifications for tyres are huge. In the past internal combustion engines (ICE) built up torque over a rev range, drivelines multiplied the torque developed and for heavy vehicles there is a sweet spot for torque. The multi speed gearboxes assisted the driver to maintain forward motion within this torque sweet spot. Electric motors apply maximum torque over most of their operating range. From the instant the power is applied by the driver (be that human or robotic) the tyres are under peak stress. Any deficiency within the tyre will be magnified with detrimental results. Such a deficiency may be of a manufacturing nature but this is largely controllable by the manufacturer. What is not currently controllable is the human maintenance factor, the applied inflation pressure.
Tyre manufacturers have for as long as they have been manufacturing tyres been informative about the criticality of appropriate tyre inflation. There are untold charts and pictorials showing how a tyre is influenced by under or over inflation yet our regulators and legislators continue to keep their heads buried deep out of the light. WHY when tyres are such a critical component of our modern-day motor vehicle? I would charge ignorance and negligence on one hand but then on the other suggest that because tyres work as well as they do, are as forgiving (by nature of their fundamental flexible design) our “guiding powers” can focus on other trendy and glamorous aspects such as stability control or autonomous braking. An important question for these people to consider and respond to; “what item on the vehicle transfers the power (and so directly influence these vehicle control systems) from the vehicle to the pavement (be that power tractive or retardation)? Yes of course, the humble tyre.
So, when a government sponsored or publicly funded body involved in road safety ignores tyres (for whatever reason, ignorance or negligence) are they really serving the interests of our communities and societies or are they just -- I should stop there but you know where I’m going!
The technology to monitor tyre pressures in real time is and has now been available for decades. The TREAD Act (USA) mandated tyre pressure monitoring (TPMS) for light vehicles in the USA in the year 2000. This year TPMS gets a key for its birthday, yes well and truly a mature product (some may say adult) and industry yet, our regulators and legislators continue to ignore the humble tyre.
The upsides of maintaining tyres at an appropriate pressure I’ve discussed previously, all positive. The same detail has been published in many papers (such as the TNO paper!) but we as an industry continue to live in the past whilst adopting hi-tech solutions for other aspects of our industries, e.g., GPS tracking, fatigue monitoring, reefer monitoring and control, real time video surveillance of the drivers and the surrounding traffic conditions. Why? To me there is little respect paid to the critical role the tyre provides for us. So many users do not consider how the tyre works for them and why the simplest of tasks will enhance the performance, yes, I speak of inflation maintenance. Without respect the tyre will never be recognised for the contribution it has made and continues to make.
I publicly and openly challenge our tyre manufacturers as a collective to mount an education campaign to enhance the level of respect the general public has about tyres. The TIA (US) and USTMA have local campaigns on behalf of their members but I consider that until the tyre manufacturers as a collective industry actual improve the level of respect for the humble tyre we will be chasing our tails on a race to the bottom. Our tyres deserve better!
What about Michelin, Bridgestone, Goodyear, Continental, BKT, Dunlop, ZC Rubber, Hankook, Pirelli, Toyo, Sumitomo, Yokohama, Kumho, MRF, Apollo, Nokian, JKTyres, Cooper, Titan, Linglong, Triangle et al?
Remember success does not reward a lack of action. (TT)
Enviro Secures Second Extension For Ongoing company Reorganisation
- By TT News
- October 02, 2026
Scandinavian Enviro Systems AB (publ) has secured a second extension of its company reorganisation, with the Gothenburg District Court approving a further three-month period lasting until 27 November 2026. The company has been under reorganisation since 27 February 2026, when the court initially granted the process. An earlier extension had already pushed the deadline to 27 August 2026 before this latest decision.
In its ruling, the District Court noted that Enviro has submitted a draft reconstruction plan and secured the necessary financing for it. The court also found that the company has taken other required measures, leading it to conclude that exceptional grounds exist to justify continuing the reorganisation beyond the ordinary timeframe.
Enviro now plans to ask the court to order plan negotiations and schedule a plan hearing as soon as possible. At that hearing, affected parties will be placed into groups and permitted to vote on whether to adopt the reorganisation plan. Details of the hearing date and participation instructions will be announced via press release and the company's website. Unless plan negotiations are ordered earlier, a reorganisation may last at most one year, or 15 months from the initial decision in such cases.
Fredrik Aaben, CEO, Enviro, said, "The District Court's decision gives us the opportunity to continue the intensive work of completing the company reorganisation. We have taken several important steps forward and are now working purposefully to establish a strong and long-term sustainable Scandinavian Enviro Systems. The strong interest in Enviro's technology persists, both with regard to licensing and other forms of collaboration. We are firmly committed to completing the reorganisation and building a strong industrial company based on our world-leading technology.”
DUNLOP Group Strengthens Sustainability Governance With New Committees
- By TT News
- October 02, 2026
The DUNLOP Group is restructuring its sustainability management to more closely align business strategies with sustainability initiatives, aiming to achieve sustainable corporate value growth. As part of this effort, each business division will establish a Divisional Sustainability Promotion Committee under the umbrella of the existing Sustainability Promotion Committee, which oversees company-wide efforts. This change is intended to accelerate the integration of business strategies and sustainability measures.
The newly formed divisional committees will discuss and decide on sustainability policies designed to create business opportunities and drive growth within their respective divisions. They will also monitor progress towards division-specific targets under the Long-Term Sustainability Targets, known as ‘Driving Our Future Initiatives’, and share relevant information. Progress updates will be reported to the Sustainability Promotion Committee, strengthening company-wide monitoring.
Chart of sustainability management structure
In addition, a cross-divisional Sustainable Natural Rubber (SNR) Subcommittee will be launched to manage and reduce risks and create opportunities in the natural rubber supply chain. Natural rubber is a natural capital resource on which the Group’s business significantly depends and also has significant impacts. The subcommittee will address these issues from natural capital and human rights perspectives, based on the Sustainable Natural Rubber Policy.
The SNR Subcommittee will serve as a cross-functional body that concentrates and accelerates the Group’s various SNR activities. By aligning with biodiversity and human rights initiatives and taking a mid- to long-term approach, it will pursue sustainable natural rubber through efforts such as supporting natural rubber farmers and collaborating with external partners.
Kenda Rolls Out K-SERIES VELORA ENDURANCE Premium Tubeless Road Tyre
- By TT News
- October 02, 2026
Kenda Tires has launched the K-SERIES VELORA ENDURANCE, the first model in its new premium VELORA road tyre family. The tyre targets cyclists seeking speed, confidence and long-lasting reliability, combining advanced compound technology, enhanced puncture protection and extended tread life in a purpose-built package for endurance riding, daily training and high-mileage use.
A new puncture-resistant base layer boosts durability by 35 percent while preserving the smooth ride and rolling efficiency expected from a premium road tyre. At its core sits Kenda's new K-SERIES high-performance road compound, engineered to minimise rolling resistance and maximise tread life. Against the Kriterium, the VELORA ENDURANCE achieves a 27 percent improvement in tread wear, letting riders spend more time on the road and less time replacing tyres.

A smooth centre tread promotes speed and efficiency, while optimised shoulder siping sharpens cornering grip and wet-weather traction for predictable handling across changing conditions. The tyre is fully Tubeless Ready, delivering easy setup, dependable puncture protection and the ride quality modern road cyclists demand.
Niutech Finalises Group Restructuring Amid Global Push For Advanced Recycling
- By TT News
- October 02, 2026
Niutech Technology Group Co., Ltd. completed its group restructuring on 26 August 2026, drawing on nearly 40 years in industrial continuous pyrolysis. Its proprietary technology and complete equipment sets convert over 30 material streams, including waste tyres and plastics, into high-value recycled resources such as pyrolysis oil and combustible gas. Niutech spans high-end equipment R&D and manufacturing, project investment and construction and operation, supporting 10,000-tonne-scale projects in dozens of countries, including Germany, UK, Korea, Denmark and Brazil, while meeting developed-market environmental and technical standards.
Tightening regulation is accelerating demand. The European Union's Packaging and Packaging Waste Regulation, Ecodesign for Sustainable Products Regulation and End-of-Life Vehicles Regulation raise recycled-material requirements and spotlight continuous pyrolysis. Niutech's new-generation large industrial continuous intelligent pyrolysis line delivers major gains in processing capacity, efficiency, cost control and product quality. In waste tyres, a single unit handles over 100 tonnes daily, with recovered carbon black exceeding 80 percent toluene transmittance, yielding high-grade commercial carbon black for tyre manufacturing.
For waste plastics, including low-value municipal, ocean, and textile streams such as mixed PP, PE, PS, ABS and nylon, one unit also processes over 100 tonnes daily without complex washing, sorting, drying or fine crushing. It produces stable pyrolysis oil, solid fuel and combustible gas, the latter cutting on-site energy use, while the oil can become chemical feedstock for new plastics. The line operates in multiple overseas markets.
In China, majority-owned subsidiary Hesheng Environmental Protection, commissioned in 2013, was the country's first continuous tyre recycling project and the sector's first to earn International Sustainability and Carbon Certification, operating stably for over a decade. In 2026, Hesheng launched a 100,000-tonne Phase II project, lifting capacity to 160,000 tonnes annually. A UK customer signed an RMB 198 million order after assessing Niutech's projects and global peers. Niutech is now advancing clean tyre pyrolysis oil research toward sustainable aviation fuel and other clean energy.
"The maturity of a technology is best verified through industrial projects. Our project references in China and overseas are becoming our most persuasive calling card," said the head of the marketing department at Niutech.


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