As I speak with industry members, regulators and legislators I continue to be stunned by the lack of appreciation of the very critical role that tyres play in our societies.

Governments bleat about fuel security “investing” precious currency to prop up petroleum fuel storage and production in the face of the ever-expanding development of electric vehicles and more recently the advent of hydrogen as a viable fuel with thanks to the PV (solar) industry advancements. Tyres? What do you mean tyres? Without tyres our societies would grind to a halt in the near term. How are they not a strategic consideration?

Our industries (tyre, road freight transport, mining, public transport and leisure) are facing sufficient difficulties with COVID as well as international shipping challenges to be faced with continued ignorance and negligence by our legislators and regulators.

Please review your countries legislative requirements in regards tyre inflation for light vehicles (say <4,500 kgs) and then the same requirement for heavy vehicles (>4,500 kgs). What do you find?

Mostly I think you will find that tyre inflation pressures are regulated for light vehicles via the vehicle manufacturers tyre placard. For heavy vehicles there is little, if any, such requirement. To illustrate the yawning gap between reality and regulation one peak heavy transport regulatory body published a procedure for roller brake testing for heavy vehicles. The procedure details in minute detail the requirements of the pneumatic system on the truck under test yet merely stated “tyres should be inflated.” As everyone in the tyre industry understands a tyre can be inflated at low pressures totally unrelated to actual operating pressures. What connects the brakes to the pavement? Tyres!

I’ve spoken at length about the absolute requirement for a tyre to be appropriately inflated. This is basic physics, the air molecules captured within the tyre’s air chamber actually support the applied loads. If there are insufficient molecules of air the tyre will be overworked so overheat and so enter a failure phase. There are other requirements for the inflation being the actual shaping of the tyre to interface with the pavement at the optimum level, read traction. A wide based tyre requires special construction to maintain the tread platform shape. If the inflation pressure is not at the manufacturer’s specified level will this critical shape be maintained? Then it is not only the performance of the tyre in question but also the safety of the vehicle and that of the general public in the areas this vehicle operates in.

The extensive report produced by the TNO Organisation (TNO 2013 R10986) detailed not only the exhaust emissions as a result of inappropriately inflated tyres but also the road safety outcomes. This paper is now just over eight years old but the situation with real time pressure monitoring for heavy vehicles remains as it was, 50 years or more ago. WHY? Are our regulators asleep at the wheel (or tyre some may say) through entrenched inaction and ignorance? Or is it that there are just “no votes” in tyres and everyone just ASSuMes their tyres are “ok”?

EV tyres

With the advent of electric vehicles, the ramifications for tyres are huge. In the past internal combustion engines (ICE) built up torque over a rev range, drivelines multiplied the torque developed and for heavy vehicles there is a sweet spot for torque. The multi speed gearboxes assisted the driver to maintain forward motion within this torque sweet spot. Electric motors apply maximum torque over most of their operating range. From the instant the power is applied by the driver (be that human or robotic) the tyres are under peak stress. Any deficiency within the tyre will be magnified with detrimental results. Such a deficiency may be of a manufacturing nature but this is largely controllable by the manufacturer. What is not currently controllable is the human maintenance factor, the applied inflation pressure.

Tyre manufacturers have for as long as they have been manufacturing tyres been informative about the criticality of appropriate tyre inflation. There are untold charts and pictorials showing how a tyre is influenced by under or over inflation yet our regulators and legislators continue to keep their heads buried deep out of the light. WHY when tyres are such a critical component of our modern-day motor vehicle? I would charge ignorance and negligence on one hand but then on the other suggest that because tyres work as well as they do, are as forgiving (by nature of their fundamental flexible design) our “guiding powers” can focus on other trendy and glamorous aspects such as stability control or autonomous braking. An important question for these people to consider and respond to; “what item on the vehicle transfers the power (and so directly influence these vehicle control systems) from the vehicle to the pavement (be that power tractive or retardation)? Yes of course, the humble tyre.

So, when a government sponsored or publicly funded body involved in road safety ignores tyres (for whatever reason, ignorance or negligence) are they really serving the interests of our communities and societies or are they just -- I should stop there but you know where I’m going!

The technology to monitor tyre pressures in real time is and has now been available for decades. The TREAD Act (USA) mandated tyre pressure monitoring (TPMS) for light vehicles in the USA in the year 2000. This year TPMS gets a key for its birthday, yes well and truly a mature product (some may say adult) and industry yet, our regulators and legislators continue to ignore the humble tyre.

The upsides of maintaining tyres at an appropriate pressure I’ve discussed previously, all positive. The same detail has been published in many papers (such as the TNO paper!) but we as an industry continue to live in the past whilst adopting hi-tech solutions for other aspects of our industries, e.g., GPS tracking, fatigue monitoring, reefer monitoring and control, real time video surveillance of the drivers and the surrounding traffic conditions. Why? To me there is little respect paid to the critical role the tyre provides for us. So many users do not consider how the tyre works for them and why the simplest of tasks will enhance the performance, yes, I speak of inflation maintenance. Without respect the tyre will never be recognised for the contribution it has made and continues to make.

I publicly and openly challenge our tyre manufacturers as a collective to mount an education campaign to enhance the level of respect the general public has about tyres. The TIA (US) and USTMA have local campaigns on behalf of their members but I consider that until the tyre manufacturers as a collective industry actual improve the level of respect for the humble tyre we will be chasing our tails on a race to the bottom. Our tyres deserve better!

What about Michelin, Bridgestone, Goodyear, Continental, BKT, Dunlop, ZC Rubber, Hankook, Pirelli, Toyo, Sumitomo, Yokohama, Kumho, MRF, Apollo, Nokian, JKTyres, Cooper, Titan, Linglong, Triangle et al?

Remember success does not reward a lack of action. (TT)

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Sri Trang Group secured dual honours at the SET Awards 2026, hosted by the Stock Exchange of Thailand, reinforcing its sustainability credentials. Sri Trang Agro-Industry Public Company Limited (STA) took home the Highly Commended Supply Chain Management Award. Its affiliate, Sri Trang Gloves (Thailand) Public Company Limited (STGT), earned a Sustainability Recognition within the Sustainability Excellence category. Together, the accolades signal the Group's push to elevate business standards and generate lasting value across its entire value chain.

The awards were presented on 29 October 2026 at the Stock Exchange of Thailand building. STA Executive Director Vitchaphol Sincharoenkul collected the supply chain honour from Professor Kitipong Urapeepatanapong, Chairperson of the Stock Exchange of Thailand. STGT Chairman of the Executive Committee Vitanath Sincharoenkul accepted the sustainability certificate from Dr. Chaiyawat Wibulswasdi, Chairman of the SET Panel of Experts.

STA's award recognises supply chain management that is efficient, transparent and traceable at every stage, from raw material sourcing and production through transportation to final customer delivery. The company also collaborates with farmers and business partners via the Sri Trang Friends platform, sharpening operational efficiency and bolstering local economies while meeting international environmental and responsible sourcing requirements. STGT operates under the Clean World Clean Gloves concept, weaving sustainability through its value chain by manufacturing to established quality standards, using resources wisely, safeguarding employee health and safety, respecting human rights and maintaining transparent risk management and governance, thereby building confidence among customers, partners, investors and staff.

The Group continues to embed environmental, social and governance principles in its strategies, deepening collaboration with value chain stakeholders to produce measurable sustainability results. Recognition at the SET Awards 2026 affirms this direction, spurs greater competitiveness and strengthens Sri Trang Group's role in steering the natural rubber and rubber gloves industries toward stable and sustainable growth.

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Toyo Tire Corporation has announced its sponsorship of EXPO 2027 Belgrade, scheduled for 15 May to 15 August 2027 in Serbia's capital. The company will also support the Japan Pavilion at the exposition, which will be the first event of its scale ever held in the Western Balkans.

With more than 140 international participants from countries and regions worldwide, the exposition is expected to foster international exchange and showcase initiatives for future generations. As a Gold Partner, Toyo Tire will provide 41 electric carts for on-site transport, including 4- and 14-seater models, wheelchair-accessible vehicles and emergency vehicles.

The carts will feature a wrap design blending Toyo Tire's signature corporate blue with the event's concept colours, enlivening the venue and creating a festive sense of unity. The company will also host TOYO TIRE WEEK at the Japan Pavilion, presenting an exhibit reflecting its interpretation of the Pavilion's theme, ‘Play and Connect, Together Playful Spirit of Japan’.

Toyo Tire established its first European tyre production base in Indjija, near Belgrade, in 2022, added a sales subsidiary there in 2025 and plans a new European R&D Centre at the Serbia Plant site in 2027. Positioning Serbia as a key strategic base for European expansion, the company aims to contribute to Serbia's development, promote exchanges between Serbia and Japan and other countries and help make the event a resounding success.

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Bridgestone Americas has unveiled a new Bandag Training Center on its Akron campus, backed by a USD 3 million investment. The facility is designed to instruct commercial tyre dealer and fleet personnel on the performance, sustainability and financial advantages of retreaded tyres, with plans to welcome hundreds of industry professionals annually through seminars and customised classes of varying sizes.

Occupying nearly 15,000 square feet within the company's tyre test lab, the centre sits adjacent to the Bridgestone Americas Advanced Tire Production Center. It houses a full retread operation featuring production-scale manufacturing equipment and stations covering all 10 retreading steps, complemented by a classroom and a Bandag history walk. The Akron site becomes the second designated Bandag Training Center in the Bridgestone network, alongside the existing Bandag Learning Center in Muscatine, Iowa.

Bandag's retread training is highly regarded by both fleets and dealers, and the paired locations bolster Bridgestone's capacity to satisfy rising demand by broadening access to training and technical resources. The two facilities will serve as foundational assets for teammates and customers, promoting education, innovation and industry expertise throughout the retreading segment. When classes are not in session, the Akron centre will support tyre-retreading innovation, with teams in Muscatine, Akron and Nashville testing new products and rolling out new manufacturing equipment and processes.

Bandag has delivered tyre-retreading solutions since 1957, championing sustainable mobility practices. The company runs three pre-cured tread rubber manufacturing facilities, a retread equipment manufacturing plant and a mould manufacturing plant across the United States to serve all of North America. Over its 65-year history, Bandag has kept more than 300 million tyres out of landfills by extending their service lives through retreading.

Brian Douglas, Vice President, Retread North America, said, "Bandag retreads have been a staple solution in the commercial tyre industry for more than half a century. With the addition of this second training centre, Bridgestone aims to strengthen its support for dealers and fleets, matching the value they get from retreads on the road."

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ICRA's October 2026 monthly report on the Indian automobile industry's passenger vehicle segment shows that September 2026 brought strong year-on-year gains in wholesale and retail volumes, aided by improved replacement demand following GST rate cuts. The rating agency forecasts industry volumes to grow 4–6 percent in FY2027. The moderation in growth stems from the elevated base in the second half of FY2026, normalisation of pent-up demand, higher vehicle costs and a weak monsoon.

Original equipment manufacturers kept production steady to serve robust domestic demand, lifting wholesale volumes 22 percent year-on-year to 460,000 units in September 2026. Retail sales climbed 43 percent, helped by newly launched models, larger OEM discounts and revised GST rates. During the first half of FY2027, wholesale dispatches and retail registrations rose around 28 percent and 29 percent year-on-year, respectively, against a modest base in the same period of FY2026 that was partly affected by geopolitical tensions in northern India.

Pre-festive stocking pushed inventory to 43–45 days at the end of September 2026, well below the 60-day level a year earlier. Utility vehicles made up about 68 percent of passenger vehicle volumes in the first half of FY2027. While utility vehicles continue to drive demand, the mini, compact and super-compact segments have shown a slight recovery after GST rate cuts, and passenger car demand is also expected to increase. Export volumes grew 25.8 percent sequentially in September 2026 as OEMs focused on production amid strong domestic demand. Maruti Suzuki India Limited led the market, followed by Hyundai Motor India Limited.

ICRA anticipates wholesale volume growth of 4–6 percent in FY2027, including a 28 percent rise in the first half, amid expected price increases due to rising input costs and normalisation of pent-up demand. A below-average monsoon could weaken rural sentiment, and recent price hikes by OEMs such as Maruti Suzuki and Hyundai Motor India could weigh on growth. Electric vehicle penetration increased to around 7.5 percent in the first half of FY2027 from 4.2 percent in FY2026, driven partly by a growing preference for EVs amid elevated fuel prices.

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