As I speak with industry members, regulators and legislators I continue to be stunned by the lack of appreciation of the very critical role that tyres play in our societies.

Governments bleat about fuel security “investing” precious currency to prop up petroleum fuel storage and production in the face of the ever-expanding development of electric vehicles and more recently the advent of hydrogen as a viable fuel with thanks to the PV (solar) industry advancements. Tyres? What do you mean tyres? Without tyres our societies would grind to a halt in the near term. How are they not a strategic consideration?

Our industries (tyre, road freight transport, mining, public transport and leisure) are facing sufficient difficulties with COVID as well as international shipping challenges to be faced with continued ignorance and negligence by our legislators and regulators.

Please review your countries legislative requirements in regards tyre inflation for light vehicles (say <4,500 kgs) and then the same requirement for heavy vehicles (>4,500 kgs). What do you find?

Mostly I think you will find that tyre inflation pressures are regulated for light vehicles via the vehicle manufacturers tyre placard. For heavy vehicles there is little, if any, such requirement. To illustrate the yawning gap between reality and regulation one peak heavy transport regulatory body published a procedure for roller brake testing for heavy vehicles. The procedure details in minute detail the requirements of the pneumatic system on the truck under test yet merely stated “tyres should be inflated.” As everyone in the tyre industry understands a tyre can be inflated at low pressures totally unrelated to actual operating pressures. What connects the brakes to the pavement? Tyres!

I’ve spoken at length about the absolute requirement for a tyre to be appropriately inflated. This is basic physics, the air molecules captured within the tyre’s air chamber actually support the applied loads. If there are insufficient molecules of air the tyre will be overworked so overheat and so enter a failure phase. There are other requirements for the inflation being the actual shaping of the tyre to interface with the pavement at the optimum level, read traction. A wide based tyre requires special construction to maintain the tread platform shape. If the inflation pressure is not at the manufacturer’s specified level will this critical shape be maintained? Then it is not only the performance of the tyre in question but also the safety of the vehicle and that of the general public in the areas this vehicle operates in.

The extensive report produced by the TNO Organisation (TNO 2013 R10986) detailed not only the exhaust emissions as a result of inappropriately inflated tyres but also the road safety outcomes. This paper is now just over eight years old but the situation with real time pressure monitoring for heavy vehicles remains as it was, 50 years or more ago. WHY? Are our regulators asleep at the wheel (or tyre some may say) through entrenched inaction and ignorance? Or is it that there are just “no votes” in tyres and everyone just ASSuMes their tyres are “ok”?

EV tyres

With the advent of electric vehicles, the ramifications for tyres are huge. In the past internal combustion engines (ICE) built up torque over a rev range, drivelines multiplied the torque developed and for heavy vehicles there is a sweet spot for torque. The multi speed gearboxes assisted the driver to maintain forward motion within this torque sweet spot. Electric motors apply maximum torque over most of their operating range. From the instant the power is applied by the driver (be that human or robotic) the tyres are under peak stress. Any deficiency within the tyre will be magnified with detrimental results. Such a deficiency may be of a manufacturing nature but this is largely controllable by the manufacturer. What is not currently controllable is the human maintenance factor, the applied inflation pressure.

Tyre manufacturers have for as long as they have been manufacturing tyres been informative about the criticality of appropriate tyre inflation. There are untold charts and pictorials showing how a tyre is influenced by under or over inflation yet our regulators and legislators continue to keep their heads buried deep out of the light. WHY when tyres are such a critical component of our modern-day motor vehicle? I would charge ignorance and negligence on one hand but then on the other suggest that because tyres work as well as they do, are as forgiving (by nature of their fundamental flexible design) our “guiding powers” can focus on other trendy and glamorous aspects such as stability control or autonomous braking. An important question for these people to consider and respond to; “what item on the vehicle transfers the power (and so directly influence these vehicle control systems) from the vehicle to the pavement (be that power tractive or retardation)? Yes of course, the humble tyre.

So, when a government sponsored or publicly funded body involved in road safety ignores tyres (for whatever reason, ignorance or negligence) are they really serving the interests of our communities and societies or are they just -- I should stop there but you know where I’m going!

The technology to monitor tyre pressures in real time is and has now been available for decades. The TREAD Act (USA) mandated tyre pressure monitoring (TPMS) for light vehicles in the USA in the year 2000. This year TPMS gets a key for its birthday, yes well and truly a mature product (some may say adult) and industry yet, our regulators and legislators continue to ignore the humble tyre.

The upsides of maintaining tyres at an appropriate pressure I’ve discussed previously, all positive. The same detail has been published in many papers (such as the TNO paper!) but we as an industry continue to live in the past whilst adopting hi-tech solutions for other aspects of our industries, e.g., GPS tracking, fatigue monitoring, reefer monitoring and control, real time video surveillance of the drivers and the surrounding traffic conditions. Why? To me there is little respect paid to the critical role the tyre provides for us. So many users do not consider how the tyre works for them and why the simplest of tasks will enhance the performance, yes, I speak of inflation maintenance. Without respect the tyre will never be recognised for the contribution it has made and continues to make.

I publicly and openly challenge our tyre manufacturers as a collective to mount an education campaign to enhance the level of respect the general public has about tyres. The TIA (US) and USTMA have local campaigns on behalf of their members but I consider that until the tyre manufacturers as a collective industry actual improve the level of respect for the humble tyre we will be chasing our tails on a race to the bottom. Our tyres deserve better!

What about Michelin, Bridgestone, Goodyear, Continental, BKT, Dunlop, ZC Rubber, Hankook, Pirelli, Toyo, Sumitomo, Yokohama, Kumho, MRF, Apollo, Nokian, JKTyres, Cooper, Titan, Linglong, Triangle et al?

Remember success does not reward a lack of action. (TT)

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The Alliance for the Future of Tires (AZuR) is among three finalists for the Innovation Award of the German Mobility Industry 2026 in the Product/Project category. An expert jury spanning academia, specialist media and all sectors of the mobility industry nominated the cross-industry network for its holistic approach to the tire circular economy. Organised by the German Society for Traffic Sciences (DVWG), the award honours innovative, practical and transferable solutions for tomorrow's mobility. The winner will be announced at a ceremony on 17 November 2026 in Frankfurt's Paulskirche.

The network's goal is to keep tyres and their valuable raw materials in the economic cycle for as long as possible. AZuR connects companies from the tyre industry, tyre retail, remanufacturing and recycling with science and research and partners jointly develop and promote sustainable solutions along the entire tyre value chain. Priority goes to extending service life through proper maintenance, repair, retreading and refurbishing, with material recovery and reuse through recycling reserved for tyres that can no longer be used. Roughly 535,000 tonnes of used tyres arise in Germany alone each year, underscoring the importance of longer tyre life and intelligent use of existing resources.

The jury highlighted the finalists' systemic approach, recognising that innovation stems not only from new technologies but also from intelligently interconnecting existing solutions and actors. Joining AZuR in the final are BiciBus-Deutschland, which runs guided bike rides for schoolchildren, and radbox.nrw, a digital platform for safe bicycle parking. Beyond innovative character, the jury deemed it especially crucial that the nominated solutions are already successfully applied and transferable to other areas.

The finalist placement underscores the AZuR network's significance for a resource-efficient mobility economy, as converting linear value chains into closed material cycles demands collaboration among manufacturers, retailers, service providers, recycling companies, research institutions and users. AZuR links these stakeholders, fosters knowledge transfer, initiates research projects and pushes for wider practical use of sustainable tire solutions, so the nomination also honours its partners' shared commitment to longer tyre life, retrofitting and high-quality recycling. Awarded for the sixth time in 2026, the honour also includes a personality prize and a special Mobility Design award, with the ceremony held on the eve of the German Mobility Congress.

Prof Knut Ringat, Chairman of the Jury, said, “Innovation doesn’t always have to be the next big technology. All three finalists combine individual solutions into a system that makes mobility easier, more sustainable and more accessible – and that achieves more than the sum of its parts."

Prof Dr Jan Ninnemann, President of the DVWG and member of the jury, said, “All three finalists are already working in practice. We were also convinced that their approaches are not limited to a single location but can be adopted by other schools, municipalities or companies as well."

Anna-Maria Guth, Network Coordinator, AZuR, said, “The nomination is a great recognition for our entire network and shows that the tyre circular economy is an important driver of innovation for sustainable mobility. Together with our partners, we are committed to using tyres longer through remanufacturing, conserving valuable resources and closing the loop.”

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Partnership targets passenger car radial tyres, with new plant planned and joint venture agreement due by 2030.

Balkrishna Industries (BKT), the Indian maker of off-highway tyres, has agreed to establish a 50:50 joint venture with Italian tyre manufacturer Pirelli to manufacture passenger car tyres in India, as both companies seek to expand their presence in the market.

BKT and Pirelli signed a framework agreement on Thursday setting out the proposed venture’s structure and timelines, alongside separate agreements covering tyre manufacturing and technical support, according to a stock exchange filing by BKT.

The proposed joint venture will manufacture passenger car radial (PCR) tyres under the Pirelli and BKT brands and establish a new manufacturing plant in India. The partners intend to share the venture’s manufacturing capacity equally, with each nominating two directors to a four-member board and the chairmanship rotating between them.

The joint venture agreement is yet to be signed. The companies have agreed to incorporate the venture by December 31 2030, subject to the fulfilment or waiver of specified conditions.

Under an interim offtake agreement, BKT will manufacture Pirelli-branded passenger car tyres at its existing plant in Bhuj, Gujarat, using Pirelli’s specifications and know-how. Pirelli and its affiliates will purchase the tyres, with pricing based on actual raw material costs plus conversion costs. Payments will be made in rupees for domestic supplies and euros for exports.

The agreement includes a minimum annual purchasing commitment from Pirelli, matched by a corresponding capacity commitment from BKT. The arrangement is expected to remain in force until the joint venture becomes operational and can meet Pirelli’s demand. Otherwise, it will continue until December 31 2031, subject to a possible extension by mutual agreement.

The partnership also provides for Pirelli to supply technical support for testing BKT-branded tyres, including products for sport utility vehicles, passenger cars and two-wheelers. The services will use Pirelli’s testing facilities outside India, with BKT paying fees in euros under an agreed pricing schedule.

For Pirelli, which the filing says currently has a commercial presence in India, the venture represents a step towards strengthening its position in a market with growing demand for higher-value tyres. The company reported consolidated revenue of approximately €6.78bn for the year ended December 2025.

For BKT, the agreement offers a route into the passenger car tyre segment beyond its established business, potentially opening opportunities in domestic and international markets.

The agreements also contain restrictions on competing arrangements. While the framework agreement remains in force, neither company may enter a joint venture or similar arrangement with a third party in India to manufacture car, light truck, motorcycle or bicycle tyres, although wholly owned plants are excluded. Under the offtake agreement, BKT cannot manufacture comparable or competing passenger car tyres for third parties, but remains free to develop and sell its own BKT-branded products.

The proposed joint venture’s completion remains subject to the conditions specified in the agreements. The companies have not disclosed a financial value for the transaction or the proposed plant’s investment cost in the filing.

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The Yokohama Rubber Co., Ltd. is set to appear at the IRC2026 AICHI Rubber & Elastomer Technical Exhibition, a four-day gathering running 3–6 November at the Aichi Sky Expo in Tokoname City, Aichi Prefecture. Held in tandem with the International Rubber Conference 2026, which convenes rubber and elastomer scientists and engineers from across the globe, the event carries the theme ‘Future Rubber Technology toward Sustainability’.

Yokohama Rubber's own display, billed as ‘Yokohama's Technology Supporting a Sustainable Society’, will spotlight innovations embedded in tyres and industrial goods that tackle societal challenges through diminished environmental footprints, stronger safety and cost efficiency and lighter labour burdens.

On the tyre front, visitors will encounter the iceGUARD 8 for passenger cars and the newly launched iceGUARD 8 SUV, introduced in September. Explanations will cover the tread patterns and the AQUA BUSTER naturally derived, highly absorbent compound responsible for grip on frozen roads. Racing fans will note ADVAN tyres built from renewable and recycled feedstocks and supplied to Japan's SUPER FORMULA Championship, alongside a BluEarth-GT AE51 prototype incorporating biomass-derived butadiene rubber. The company will also outline R&D balancing performance retention with greater sustainable material uptake and reduced petroleum dependence in synthetic rubber.

Industrial offerings include the Smart Belt, a conveyor belt carrying embedded RFID tags, together with maintenance support services that harvest wear and temperature readings to recommend upkeep approaches and belt specs matched to operating conditions – enhancing safety while trimming inspection and maintenance effort. Cutaway samples will reveal automotive air-conditioning hose construction using lightweight resin liquid piping and marine hose architecture underpinning safe seaborne crude and petroleum product transport.

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Pirelli has confirmed its tyre compound choices for the United States Grand Prix at the Circuit of the Americas, selecting the C2 as Hard, the C3 as Medium and the C4 as Soft. This marks a return to a familiar combination after the 2025 experiment that introduced an additional step between the Hard and Medium compounds. Last year the C1 served as the hardest available tyre but was unused in the race, with teams preferring one-stop strategies built around the softer C3 and C4 options. The Austin round opens a triple-header on the American continent that also includes Mexico City and São Paulo, and it stands as the second of three United States-based events this season ahead of Las Vegas.

The weekend reverts to the traditional format without a Sprint, giving teams three free practice sessions to refine car balance and set-ups on a circuit that does not demand extreme compromises. The 5.513-kilometre COTA layout blends high-speed corners, rapid direction changes and slower sections requiring strong traction, so competitiveness depends on pairing straight-line speed with efficient aerodynamic load through technical passages. From a tyre perspective, the track loads both axles: the fast corners of the first sector stress the front tyres, while the acceleration zones out of slow corners in the third sector generate thermal degradation primarily at the rear.

The asphalt is not especially abrasive, and a section between Turns 9 and 11 was resurfaced earlier this year, though ageing across the remainder of the circuit contributes to significant wear. Tyre wear rather than graining could therefore prove decisive, as several tyres reached very high wear values at last year's event. Strategically, the C2 Hard could favour long stints in what is likely a one-stop race, though typically high Texan temperatures may increase degradation and open alternative approaches. Medium-Soft was last year's most popular strategy, used by 13 drivers, with Charles Leclerc the lone podium finisher to start on Softs.

Austin has hosted the United States Grand Prix 13 times, though the event's total history spans 46 editions across six circuits; Lewis Hamilton leads with six victories, one shy of Michael Schumacher's record, and Ferrari holds the constructors' mark with 11 wins. The Porsche Carrera Cup North America season, supplied by Pirelli for the first time, concludes at COTA during the Grand Prix weekend, with Tyler Maxson leading the Mobil Pro standings by 27 points after Road Atlanta, though Aaron Jeansonne remains in contention with two races and bonus points available. Pirelli Design has also created a special podium cap by designer Denis Dekovic, featuring a star pattern inspired by the American flag alongside cacti and rattlesnakes as Texan desert symbols.

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