As I speak with industry members, regulators and legislators I continue to be stunned by the lack of appreciation of the very critical role that tyres play in our societies.

Governments bleat about fuel security “investing” precious currency to prop up petroleum fuel storage and production in the face of the ever-expanding development of electric vehicles and more recently the advent of hydrogen as a viable fuel with thanks to the PV (solar) industry advancements. Tyres? What do you mean tyres? Without tyres our societies would grind to a halt in the near term. How are they not a strategic consideration?

Our industries (tyre, road freight transport, mining, public transport and leisure) are facing sufficient difficulties with COVID as well as international shipping challenges to be faced with continued ignorance and negligence by our legislators and regulators.

Please review your countries legislative requirements in regards tyre inflation for light vehicles (say <4,500 kgs) and then the same requirement for heavy vehicles (>4,500 kgs). What do you find?

Mostly I think you will find that tyre inflation pressures are regulated for light vehicles via the vehicle manufacturers tyre placard. For heavy vehicles there is little, if any, such requirement. To illustrate the yawning gap between reality and regulation one peak heavy transport regulatory body published a procedure for roller brake testing for heavy vehicles. The procedure details in minute detail the requirements of the pneumatic system on the truck under test yet merely stated “tyres should be inflated.” As everyone in the tyre industry understands a tyre can be inflated at low pressures totally unrelated to actual operating pressures. What connects the brakes to the pavement? Tyres!

I’ve spoken at length about the absolute requirement for a tyre to be appropriately inflated. This is basic physics, the air molecules captured within the tyre’s air chamber actually support the applied loads. If there are insufficient molecules of air the tyre will be overworked so overheat and so enter a failure phase. There are other requirements for the inflation being the actual shaping of the tyre to interface with the pavement at the optimum level, read traction. A wide based tyre requires special construction to maintain the tread platform shape. If the inflation pressure is not at the manufacturer’s specified level will this critical shape be maintained? Then it is not only the performance of the tyre in question but also the safety of the vehicle and that of the general public in the areas this vehicle operates in.

The extensive report produced by the TNO Organisation (TNO 2013 R10986) detailed not only the exhaust emissions as a result of inappropriately inflated tyres but also the road safety outcomes. This paper is now just over eight years old but the situation with real time pressure monitoring for heavy vehicles remains as it was, 50 years or more ago. WHY? Are our regulators asleep at the wheel (or tyre some may say) through entrenched inaction and ignorance? Or is it that there are just “no votes” in tyres and everyone just ASSuMes their tyres are “ok”?

EV tyres

With the advent of electric vehicles, the ramifications for tyres are huge. In the past internal combustion engines (ICE) built up torque over a rev range, drivelines multiplied the torque developed and for heavy vehicles there is a sweet spot for torque. The multi speed gearboxes assisted the driver to maintain forward motion within this torque sweet spot. Electric motors apply maximum torque over most of their operating range. From the instant the power is applied by the driver (be that human or robotic) the tyres are under peak stress. Any deficiency within the tyre will be magnified with detrimental results. Such a deficiency may be of a manufacturing nature but this is largely controllable by the manufacturer. What is not currently controllable is the human maintenance factor, the applied inflation pressure.

Tyre manufacturers have for as long as they have been manufacturing tyres been informative about the criticality of appropriate tyre inflation. There are untold charts and pictorials showing how a tyre is influenced by under or over inflation yet our regulators and legislators continue to keep their heads buried deep out of the light. WHY when tyres are such a critical component of our modern-day motor vehicle? I would charge ignorance and negligence on one hand but then on the other suggest that because tyres work as well as they do, are as forgiving (by nature of their fundamental flexible design) our “guiding powers” can focus on other trendy and glamorous aspects such as stability control or autonomous braking. An important question for these people to consider and respond to; “what item on the vehicle transfers the power (and so directly influence these vehicle control systems) from the vehicle to the pavement (be that power tractive or retardation)? Yes of course, the humble tyre.

So, when a government sponsored or publicly funded body involved in road safety ignores tyres (for whatever reason, ignorance or negligence) are they really serving the interests of our communities and societies or are they just -- I should stop there but you know where I’m going!

The technology to monitor tyre pressures in real time is and has now been available for decades. The TREAD Act (USA) mandated tyre pressure monitoring (TPMS) for light vehicles in the USA in the year 2000. This year TPMS gets a key for its birthday, yes well and truly a mature product (some may say adult) and industry yet, our regulators and legislators continue to ignore the humble tyre.

The upsides of maintaining tyres at an appropriate pressure I’ve discussed previously, all positive. The same detail has been published in many papers (such as the TNO paper!) but we as an industry continue to live in the past whilst adopting hi-tech solutions for other aspects of our industries, e.g., GPS tracking, fatigue monitoring, reefer monitoring and control, real time video surveillance of the drivers and the surrounding traffic conditions. Why? To me there is little respect paid to the critical role the tyre provides for us. So many users do not consider how the tyre works for them and why the simplest of tasks will enhance the performance, yes, I speak of inflation maintenance. Without respect the tyre will never be recognised for the contribution it has made and continues to make.

I publicly and openly challenge our tyre manufacturers as a collective to mount an education campaign to enhance the level of respect the general public has about tyres. The TIA (US) and USTMA have local campaigns on behalf of their members but I consider that until the tyre manufacturers as a collective industry actual improve the level of respect for the humble tyre we will be chasing our tails on a race to the bottom. Our tyres deserve better!

What about Michelin, Bridgestone, Goodyear, Continental, BKT, Dunlop, ZC Rubber, Hankook, Pirelli, Toyo, Sumitomo, Yokohama, Kumho, MRF, Apollo, Nokian, JKTyres, Cooper, Titan, Linglong, Triangle et al?

Remember success does not reward a lack of action. (TT)

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Webfleet, the fleet management division of Bridgestone, has secured three industry accolades in Italy and Poland, underscoring its advancements in artificial intelligence and road safety technology. The recognition highlights the company’s growing influence across European transportation sectors.

During the sixth IoMobility Awards 2026 in Italy, held alongside the Next Mobility Exhibition and Transpotec Logitec, Webfleet placed among the top three in the Fleet Management Software & Services category. An additional AI NOW Award was bestowed by Digital Voice for the firm’s application of artificial intelligence within logistics. Industry judges praised the organisation as a European frontrunner in digital fleet transformation, citing its integration of innovation with environmental accountability.

In Poland, Webfleet Video clinched the Technologies Enhancing Road Safety category at Fleet Derby 2026, marking its third victory in that segment and extending a six-year streak of awards for the brand. This nationwide online poll sees fleet professionals vote for leading sector solutions. The winning system utilises connected cameras and AI to identify imminent driving hazards, delivering real-time alerts to drivers while providing operators with critical data to promote safer fleet operations.

Jan Maarten de Vries, President – Fleet Management Solutions, Bridgestone, said, “These awards demonstrate how connected data and AI empower fleet managers and drivers to operate more safely and make better decisions every day. Recognition in Italy and Poland reflects the strength of our teams and underlines Webfleet’s commitment to acting as a trusted advisor to fleets, making complex technology easy to use, and enabling fleets to take informed decisions for safer, more efficient and sustainable operations across Europe.”

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Hankook Tire has secured the Gold Award at the ‘A' Design Award & Competition’ 2026, one of the world's most recognised international design contests. The competition draws tens of thousands of submissions annually from over 100 countries across categories such as product design, architecture, fashion and graphic design. Hankook's entry, the Bladder Upcycling Series, earned a place in the top three percent of all participants, a distinction reserved exclusively for Gold Award recipients.

The winning collection is part of Hankook Tire's flagship ESG upcycling initiative, re:move, which repurposes bladders – inflatable moulds used during tyre curing – into valuable new resources through creative upcycling methods. By collaborating with partners across diverse industries, the project explores novel pathways for resource circulation while deepening expertise in material science and sustainable design.

Developed in partnership with Seoul National University's DISCO Lab (Design Innovation for Sustainable Circularity Lab), the Bladder Upcycling Series includes 3D-printed furniture that emphasises the bladder's distinctive layered texture, upcycled bricks that employ recycled tyre moulds to produce dynamic kinetic wall installations and handcrafted keyrings designed as lifestyle accessories. The collection debuted at the Seoul Design Festival 2025 and has drawn considerable praise from judges for its inventive approach to circular design and resource conservation.

This marks Hankook Tire's first-ever entry into the A' Design Award, resulting in a Gold Award on its initial attempt. The winning works will be permanently housed at the Museo del Design in Como, Italy. The re:move project has previously earned a Red Dot Design Award 2024 in Singapore and a 2025 Green GOOD DESIGN Sustainability Award in United States. Looking ahead, Hankook Tire intends to broaden its reuse and recycling efforts for various unused materials, reinforcing its position as a global brand shaping the future of mobility.

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Continental has expanded its ContiTread product line by introducing the HDL 5 EP, a new long-haul drive retread engineered to meet the rigorous demands of modern fleet operations. This next-generation offering is designed to deliver consistent performance while simultaneously improving fuel economy and reducing the overall cost per kilometre for commercial carriers.

The retread incorporates a five-rib tread architecture that ensures reliable traction across extended highway routes. Its specially optimised contact patch, working in conjunction with V-shaped grooves, promotes uniform rubber wear, thereby prolonging the service life of the tread and enhancing the return on investment for each retreading cycle. The tyre is currently produced in sizes 220, 230 and 240, all featuring a uniform tread depth of 21/32.

By focusing on increased durability and operational uptime, Continental positions the HDL 5 EP as a sustainable and intelligent choice within its broader ContiTread portfolio. The tyre aims to provide a practical solution for fleets seeking to balance high performance with long-term efficiency in challenging over-the-road environments.

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Galaxy, a leading global brand of construction, earthmoving and material handling tyres, has announced its entry into the rapidly expanding UTV and ATV market. The company is launching two flagship product lines, the Hulk PSX and the Everest PSX, which build upon the firm’s century-long heritage in engineering high-performance tyre solutions.

The new tyres are specifically engineered for off-road and utility applications, promising superior durability, extended service life and enhanced traction on challenging surfaces. Both ranges also prioritise puncture resistance, stability and ride comfort, catering to a diverse array of recreational and operational needs.

The Hulk PSX is positioned for off-road enthusiasts, featuring a durable compound for longevity, tough sidewalls to resist cutting and a radial construction that supports high-speed performance. Its design includes shoulder blocks for improved cornering, a deep tread for traction, and a high tread-to-void ratio for stability, with various sizes available for 12- and 14-inch rims.

Conversely, the Everest PSX targets utility-focused users, offering resistance to cuts and abrasions, reduced vibration through pattern continuity and strong wet-surface grip. It includes rim protection and puncture-resistant features to ensure durability and is offered in multiple sizes for 12-, 14- and 15-inch rims to suit a wide range of UTV configurations.

Dyutiman Chattopadhyay, Chief Technology Officer, Yokohama-ATG, said, “Building on its 100+ years legacy, Galaxy’s entry into the UTV/ATV category is a strategic step in strengthening its presence globally. These tyres are designed to meet the evolving needs of customers seeking performance, reliability and durability in extreme conditions.”

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