As I speak with industry members, regulators and legislators I continue to be stunned by the lack of appreciation of the very critical role that tyres play in our societies.

Governments bleat about fuel security “investing” precious currency to prop up petroleum fuel storage and production in the face of the ever-expanding development of electric vehicles and more recently the advent of hydrogen as a viable fuel with thanks to the PV (solar) industry advancements. Tyres? What do you mean tyres? Without tyres our societies would grind to a halt in the near term. How are they not a strategic consideration?

Our industries (tyre, road freight transport, mining, public transport and leisure) are facing sufficient difficulties with COVID as well as international shipping challenges to be faced with continued ignorance and negligence by our legislators and regulators.

Please review your countries legislative requirements in regards tyre inflation for light vehicles (say <4,500 kgs) and then the same requirement for heavy vehicles (>4,500 kgs). What do you find?

Mostly I think you will find that tyre inflation pressures are regulated for light vehicles via the vehicle manufacturers tyre placard. For heavy vehicles there is little, if any, such requirement. To illustrate the yawning gap between reality and regulation one peak heavy transport regulatory body published a procedure for roller brake testing for heavy vehicles. The procedure details in minute detail the requirements of the pneumatic system on the truck under test yet merely stated “tyres should be inflated.” As everyone in the tyre industry understands a tyre can be inflated at low pressures totally unrelated to actual operating pressures. What connects the brakes to the pavement? Tyres!

I’ve spoken at length about the absolute requirement for a tyre to be appropriately inflated. This is basic physics, the air molecules captured within the tyre’s air chamber actually support the applied loads. If there are insufficient molecules of air the tyre will be overworked so overheat and so enter a failure phase. There are other requirements for the inflation being the actual shaping of the tyre to interface with the pavement at the optimum level, read traction. A wide based tyre requires special construction to maintain the tread platform shape. If the inflation pressure is not at the manufacturer’s specified level will this critical shape be maintained? Then it is not only the performance of the tyre in question but also the safety of the vehicle and that of the general public in the areas this vehicle operates in.

The extensive report produced by the TNO Organisation (TNO 2013 R10986) detailed not only the exhaust emissions as a result of inappropriately inflated tyres but also the road safety outcomes. This paper is now just over eight years old but the situation with real time pressure monitoring for heavy vehicles remains as it was, 50 years or more ago. WHY? Are our regulators asleep at the wheel (or tyre some may say) through entrenched inaction and ignorance? Or is it that there are just “no votes” in tyres and everyone just ASSuMes their tyres are “ok”?

EV tyres

With the advent of electric vehicles, the ramifications for tyres are huge. In the past internal combustion engines (ICE) built up torque over a rev range, drivelines multiplied the torque developed and for heavy vehicles there is a sweet spot for torque. The multi speed gearboxes assisted the driver to maintain forward motion within this torque sweet spot. Electric motors apply maximum torque over most of their operating range. From the instant the power is applied by the driver (be that human or robotic) the tyres are under peak stress. Any deficiency within the tyre will be magnified with detrimental results. Such a deficiency may be of a manufacturing nature but this is largely controllable by the manufacturer. What is not currently controllable is the human maintenance factor, the applied inflation pressure.

Tyre manufacturers have for as long as they have been manufacturing tyres been informative about the criticality of appropriate tyre inflation. There are untold charts and pictorials showing how a tyre is influenced by under or over inflation yet our regulators and legislators continue to keep their heads buried deep out of the light. WHY when tyres are such a critical component of our modern-day motor vehicle? I would charge ignorance and negligence on one hand but then on the other suggest that because tyres work as well as they do, are as forgiving (by nature of their fundamental flexible design) our “guiding powers” can focus on other trendy and glamorous aspects such as stability control or autonomous braking. An important question for these people to consider and respond to; “what item on the vehicle transfers the power (and so directly influence these vehicle control systems) from the vehicle to the pavement (be that power tractive or retardation)? Yes of course, the humble tyre.

So, when a government sponsored or publicly funded body involved in road safety ignores tyres (for whatever reason, ignorance or negligence) are they really serving the interests of our communities and societies or are they just -- I should stop there but you know where I’m going!

The technology to monitor tyre pressures in real time is and has now been available for decades. The TREAD Act (USA) mandated tyre pressure monitoring (TPMS) for light vehicles in the USA in the year 2000. This year TPMS gets a key for its birthday, yes well and truly a mature product (some may say adult) and industry yet, our regulators and legislators continue to ignore the humble tyre.

The upsides of maintaining tyres at an appropriate pressure I’ve discussed previously, all positive. The same detail has been published in many papers (such as the TNO paper!) but we as an industry continue to live in the past whilst adopting hi-tech solutions for other aspects of our industries, e.g., GPS tracking, fatigue monitoring, reefer monitoring and control, real time video surveillance of the drivers and the surrounding traffic conditions. Why? To me there is little respect paid to the critical role the tyre provides for us. So many users do not consider how the tyre works for them and why the simplest of tasks will enhance the performance, yes, I speak of inflation maintenance. Without respect the tyre will never be recognised for the contribution it has made and continues to make.

I publicly and openly challenge our tyre manufacturers as a collective to mount an education campaign to enhance the level of respect the general public has about tyres. The TIA (US) and USTMA have local campaigns on behalf of their members but I consider that until the tyre manufacturers as a collective industry actual improve the level of respect for the humble tyre we will be chasing our tails on a race to the bottom. Our tyres deserve better!

What about Michelin, Bridgestone, Goodyear, Continental, BKT, Dunlop, ZC Rubber, Hankook, Pirelli, Toyo, Sumitomo, Yokohama, Kumho, MRF, Apollo, Nokian, JKTyres, Cooper, Titan, Linglong, Triangle et al?

Remember success does not reward a lack of action. (TT)

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Tyres Europe has underscored that tyres qualify as fully recyclable under ISO 22628:2002 and UN Regulation No. 133, describing the established methodology as a robust foundation for assessing tyre recyclability. The organisation recently set out its position on the matter.

The distinction between recyclability and actual recycling rates is central to the group's argument. Recyclability refers to the technical potential of a product and its materials to be recycled, while the real rate hinges on treatment capacity and demand for secondary raw materials. Regulatory frameworks should therefore separate the two concepts clearly and align with an internationally recognised standard.

Tyres consist of rubber compounds, chemical additives and reinforcing textile and steel cords, and at end of life they are separated into rubber, textile and steel fractions, all of which existing mechanical or chemical routes can recycle. Mechanical processing yields rubber granules and powders usable as secondary raw materials across many applications, recovered textiles can be further processed and valorised, and cleaned recovered steel can re-enter metal recycling and steelmaking.

Tyres Europe pledged continued cooperation with policymakers and value-chain partners to strengthen circularity and maximise recovery of valuable tyre materials in Europe, with the full paper available on its website.

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Prinx Chengshan showcased comprehensive tyre solutions for diverse North American driving needs at the 2026 Specialty Equipment Market Association (SEMA) Show in Las Vegas. The company presented products designed to address the continent's varied geography and climate, where drivers seek year-round performance from a single tyre set.

The PRINX HiSEASON 4S HS1 and Fortune CLIMAFLEX 4S FSR402 deliver consistent grip and handling in snow and wet conditions, with low noise and long tread life balancing comfort and cost efficiency. For off-road capability, the PRINX HiCOUNTRY A/T2 and Fortune TORMENTA A/T 2 provide puncture resistance and traction on unpaved roads, resisting cuts from sharp gravel – suited to 4×4 and SUV owners who combine commuting with off-road excursions.

At the show, Prinx Chengshan's sales team engaged in extensive discussions with North American distributors, channel partners and end users about real-world applications of all-season and off-road tyres. The team gathered substantial firsthand market feedback and reached preliminary understandings on future cooperation, laying a foundation for continued North American expansion.

As Chengshan Group marks its factory's 50th anniversary, Prinx Chengshan continues strengthening international brand presence. In 2026, PRINX entered the European commercial vehicle market, partnered with the Garrett Trucksport team at the FIA European Truck Racing Championship and became an official USL partner. The Fortune brand maintains a strong North American presence through USA Pickleball sponsorships. The SEMA appearance highlights product strengths and globalisation progress as the company pursues coordinated development across overseas capacity, distribution, branding, and supply chain.

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TyreSafe, UK’s leading tyre safety charity, has announced Nottinghamshire Police as an official partner, joining the network of police forces committed to promoting safer tyres and safer roads. The collaboration aims to raise awareness of the essential role tyres play in road safety, urging road users to conduct regular checks and address problems promptly. TyreSafe maintains that partnerships between road safety organisations and police forces are a valuable means of building awareness and helping prevent avoidable incidents.

The partnership arrives amid ongoing road safety concerns in Nottingham and the surrounding county. Department for Transport road safety data, published through its STATS19 dataset, recorded 780 personal-injury collisions in Nottingham in 2025, involving 900 casualties. Eight were fatal and 164 resulted in serious injuries, with the total exceeding the 761 recorded in 2024. Although collisions can have many contributing factors, tyre condition remains an essential element of vehicle safety that every driver can help manage.

Tyres represent a vehicle's only point of contact with the road, influencing grip, braking, steering and stability. Incorrect tyre pressures, damaged tyres and insufficient tread can compromise performance, particularly in wet weather and during emergency manoeuvres. Nottinghamshire Police serves a diverse area of around 834 square miles, spanning Nottingham's urban centre, major towns, rural communities and extensive road networks. Home to approximately 1.16 million residents and two major universities, the area saw more than six billion vehicle miles travelled across Nottingham City and Nottinghamshire County combined in 2025.

Through joint efforts, TyreSafe and Nottinghamshire Police aim to reinforce the importance of regular tyre checks as part of a wider commitment to responsible driving and reducing road casualties. The addition of Nottinghamshire Police strengthens this shared commitment, supporting TyreSafe's work with partners across the country to make tyre safety a priority for every road user.

Stuart Lovatt, Chairman, TyreSafe, said, “We’re delighted to welcome Nottinghamshire Police as an official TyreSafe partner. Police forces play a vital role in keeping our roads safe, and their support helps us reach more drivers with a message that can make a real difference. Tyre safety is sometimes overlooked, yet it is fundamental to how a vehicle performs on the road. Drivers may take care to observe speed limits and remain alert to hazards, but they also need to ensure their vehicles are safe and their tyres are in the right condition for the journey. By working with Nottinghamshire Police and our wider network of police partners, we want to make tyre checks a simple, everyday habit. Checking air pressure, condition and tread depth can help drivers identify problems before they become more serious and contribute to safer journeys for everyone.”

Chief Inspector James Walker, Operational Support department at Nottinghamshire Police, said, “Road safety is a shared responsibility, and ensuring vehicles are safe and roadworthy is an important part of protecting everyone who uses our roads. Tyres are the only point of contact between a vehicle and the road, yet their condition and pressure can easily be overlooked. We’re pleased to be partnering with TyreSafe to help raise awareness of the importance of tyre safety and encourage drivers to make regular checks part of their routine. Taking a few moments to check tyre pressure, tread depth and overall condition can help identify potential problems before they put drivers, passengers and other road users at risk. By working together, we can help spread this important message and support safer journeys across Nottinghamshire.”

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Trelleborg Tires unveiled two new agricultural tyre solutions at the ongoing EIMA International 2026 in Bologna, Italy, expanding its premium portfolio with products engineered for demanding field applications. The CR3000 and PneuTrac Aqua were presented during a dedicated conference at Hall 14, Stand B2, combining advanced engineering and application-specific technologies developed over decades of expertise.

The CR3000 addresses the harvesting segment, designed for high-power combines operating in challenging conditions. Its Off-Stubble Technology pairs an optimised structure with a dedicated compound to resist crop residue damage, while an interlug design improves self-cleaning and maintains traction across varying soils. Integrated VF-CFO technology reduces soil compaction and supports higher cyclic loads, together extending tyre life and sustaining productivity when harvest hours are critical.

For centre pivot irrigation systems, the PneuTrac Aqua targets continuous operation in wet fields where traction, stability and uninterrupted performance are essential. The tyre combines an airless PneuTrac carcass, an Omega-shaped sidewall using CupWheel technology by Galileo Wheel Ltd. and a ProgressiveTraction tread design. Its puncture-proof construction eliminates maintenance and replacement, while the wide, uniform footprint minimises soil compaction and supports consistent ground contact in water-saturated soils.

Both solutions reflect Trelleborg's focus on helping agricultural professionals maximise productivity throughout the season. The CR3000 delivers stubble protection, high load capacity and extended tyre life, while the PneuTrac Aqua ensures maintenance-free irrigation performance. Together, the launches reinforce the company's commitment to long-lasting value and high performance in the field.

Luca Sabelli, Global Marketing Director, Trelleborg Tires, said, “Innovation is most valuable when it responds to real agricultural needs. CR3000 and PneuTrac Aqua are developed for two highly specialised applications, bringing together advanced engineering and decades of expertise for unmatched productivity. At EIMA 2026, we are proud to showcase these latest innovations and demonstrate how Trelleborg Tires continues to drive the future of agricultural productivity through premium tyre technology.”

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