As I speak with industry members, regulators and legislators I continue to be stunned by the lack of appreciation of the very critical role that tyres play in our societies.

Governments bleat about fuel security “investing” precious currency to prop up petroleum fuel storage and production in the face of the ever-expanding development of electric vehicles and more recently the advent of hydrogen as a viable fuel with thanks to the PV (solar) industry advancements. Tyres? What do you mean tyres? Without tyres our societies would grind to a halt in the near term. How are they not a strategic consideration?

Our industries (tyre, road freight transport, mining, public transport and leisure) are facing sufficient difficulties with COVID as well as international shipping challenges to be faced with continued ignorance and negligence by our legislators and regulators.

Please review your countries legislative requirements in regards tyre inflation for light vehicles (say <4,500 kgs) and then the same requirement for heavy vehicles (>4,500 kgs). What do you find?

Mostly I think you will find that tyre inflation pressures are regulated for light vehicles via the vehicle manufacturers tyre placard. For heavy vehicles there is little, if any, such requirement. To illustrate the yawning gap between reality and regulation one peak heavy transport regulatory body published a procedure for roller brake testing for heavy vehicles. The procedure details in minute detail the requirements of the pneumatic system on the truck under test yet merely stated “tyres should be inflated.” As everyone in the tyre industry understands a tyre can be inflated at low pressures totally unrelated to actual operating pressures. What connects the brakes to the pavement? Tyres!

I’ve spoken at length about the absolute requirement for a tyre to be appropriately inflated. This is basic physics, the air molecules captured within the tyre’s air chamber actually support the applied loads. If there are insufficient molecules of air the tyre will be overworked so overheat and so enter a failure phase. There are other requirements for the inflation being the actual shaping of the tyre to interface with the pavement at the optimum level, read traction. A wide based tyre requires special construction to maintain the tread platform shape. If the inflation pressure is not at the manufacturer’s specified level will this critical shape be maintained? Then it is not only the performance of the tyre in question but also the safety of the vehicle and that of the general public in the areas this vehicle operates in.

The extensive report produced by the TNO Organisation (TNO 2013 R10986) detailed not only the exhaust emissions as a result of inappropriately inflated tyres but also the road safety outcomes. This paper is now just over eight years old but the situation with real time pressure monitoring for heavy vehicles remains as it was, 50 years or more ago. WHY? Are our regulators asleep at the wheel (or tyre some may say) through entrenched inaction and ignorance? Or is it that there are just “no votes” in tyres and everyone just ASSuMes their tyres are “ok”?

EV tyres

With the advent of electric vehicles, the ramifications for tyres are huge. In the past internal combustion engines (ICE) built up torque over a rev range, drivelines multiplied the torque developed and for heavy vehicles there is a sweet spot for torque. The multi speed gearboxes assisted the driver to maintain forward motion within this torque sweet spot. Electric motors apply maximum torque over most of their operating range. From the instant the power is applied by the driver (be that human or robotic) the tyres are under peak stress. Any deficiency within the tyre will be magnified with detrimental results. Such a deficiency may be of a manufacturing nature but this is largely controllable by the manufacturer. What is not currently controllable is the human maintenance factor, the applied inflation pressure.

Tyre manufacturers have for as long as they have been manufacturing tyres been informative about the criticality of appropriate tyre inflation. There are untold charts and pictorials showing how a tyre is influenced by under or over inflation yet our regulators and legislators continue to keep their heads buried deep out of the light. WHY when tyres are such a critical component of our modern-day motor vehicle? I would charge ignorance and negligence on one hand but then on the other suggest that because tyres work as well as they do, are as forgiving (by nature of their fundamental flexible design) our “guiding powers” can focus on other trendy and glamorous aspects such as stability control or autonomous braking. An important question for these people to consider and respond to; “what item on the vehicle transfers the power (and so directly influence these vehicle control systems) from the vehicle to the pavement (be that power tractive or retardation)? Yes of course, the humble tyre.

So, when a government sponsored or publicly funded body involved in road safety ignores tyres (for whatever reason, ignorance or negligence) are they really serving the interests of our communities and societies or are they just -- I should stop there but you know where I’m going!

The technology to monitor tyre pressures in real time is and has now been available for decades. The TREAD Act (USA) mandated tyre pressure monitoring (TPMS) for light vehicles in the USA in the year 2000. This year TPMS gets a key for its birthday, yes well and truly a mature product (some may say adult) and industry yet, our regulators and legislators continue to ignore the humble tyre.

The upsides of maintaining tyres at an appropriate pressure I’ve discussed previously, all positive. The same detail has been published in many papers (such as the TNO paper!) but we as an industry continue to live in the past whilst adopting hi-tech solutions for other aspects of our industries, e.g., GPS tracking, fatigue monitoring, reefer monitoring and control, real time video surveillance of the drivers and the surrounding traffic conditions. Why? To me there is little respect paid to the critical role the tyre provides for us. So many users do not consider how the tyre works for them and why the simplest of tasks will enhance the performance, yes, I speak of inflation maintenance. Without respect the tyre will never be recognised for the contribution it has made and continues to make.

I publicly and openly challenge our tyre manufacturers as a collective to mount an education campaign to enhance the level of respect the general public has about tyres. The TIA (US) and USTMA have local campaigns on behalf of their members but I consider that until the tyre manufacturers as a collective industry actual improve the level of respect for the humble tyre we will be chasing our tails on a race to the bottom. Our tyres deserve better!

What about Michelin, Bridgestone, Goodyear, Continental, BKT, Dunlop, ZC Rubber, Hankook, Pirelli, Toyo, Sumitomo, Yokohama, Kumho, MRF, Apollo, Nokian, JKTyres, Cooper, Titan, Linglong, Triangle et al?

Remember success does not reward a lack of action. (TT)

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Oak Group Holdings has secured the acquisition of Exhaust, Tyres and Batteries (ETB), a UK automotive service provider formerly owned by Bridgestone. This purchase introduces a significant new distribution channel for the expanding company while marking a strategic shift in its operational reach.

With ETB now fully integrated into the portfolio, Oak gains four warehouses spanning Wales, the Midlands and the Southwest of England. These additions bolster the firm’s existing wholesale network and extend its geographical presence across key regions. The deal also grants Oak direct access to consumers through ETB’s established fast-fit network – a first in the company’s 45-year history – allowing its technology-driven and brand-focused service model to enter the fast-fit sector.

The two companies' brand portfolios are well matched, allowing for a smooth transition to the current tyre brands presently under the Oak Group banner, which include Davanti, Envoy, Landsail, Linglong, Delinte and Aptany, ensuring continuity and strengthening the combined offering, said the company.

Peter Cross, Commercial Director, Oak Group Holdings, said, “2026 marks the start of an exciting new chapter for Oak. This milestone acquisition demonstrates the strength of our business, our continued investment and our long-term commitment as a wholesaler operating in what has been a turbulent and challenging market in recent years. We are very excited to welcome ETB colleagues to the Oak Group. We know the ETB team has vast experience and our values are closely aligned in terms of the importance of customer service in every aspect of what we do.”

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TyreSafe, UK’s charity dedicated to raising tyre safety awareness, is highlighting the significant safety risks posed by under-inflated or degraded motorcycle tyres when bikes are brought back into use after winter storage. With motorcyclists across Great Britain preparing for the return to the road, the organisation stresses that thorough tyre inspections are essential. This urgency is underscored by troubling casualty data: in 2024, a total of 340 motorcyclists lost their lives on British roads, while over 5,400 suffered serious injuries and more than 10,000 sustained slight injuries. Fatalities rose by eight percent between 2023 and 2024, even though traffic increased by only four percent.

The core of TyreSafe’s warning lies in the hidden effects of prolonged inactivity. Even if tread depth appears sufficient, tyres can lose air pressure and structural integrity while a bike remains stationary. Unlike cars, motorcycles depend entirely on two small contact patches for grip, braking and stability, leaving almost no room for error. This makes the consequences of neglect particularly severe, especially in critical moments such as braking into a bend or riding on wet roads.

The impact of under-inflated or degraded tyres manifests in several noticeable ways. Riders may encounter a wallowing sensation during cornering, vague or heavy steering, reduced handlebar feedback and increased stopping distances. Irregular wear patterns and diminished fuel efficiency can also emerge. As pressure drops, excessive tyre flex generates internal heat, accelerating structural damage and raising the risk of sudden failure. Tread distortion further compromises grip, particularly in wet conditions where aquaplaning becomes a greater danger.

Visible sidewall cracking indicates that rubber compounds have hardened and lost flexibility, diminishing the tyre’s ability to maintain grip and absorb road forces. For a motorcycle, where balance and control hinge entirely on tyre integrity, such cracking can signal an imminent risk of grip loss or failure. Deep or widespread cracks warrant immediate replacement. Even occasional use during storage helps preserve flexibility and pressure stability, making meticulous inspection especially critical for seasonally ridden motorcycles.

TyreSafe urges road users to embrace the simple ACT protocol: regular checks of air pressure, condition and tread depth.

Stuart Lovatt, Chair of TyreSafe, said, “After months off the road, many riders are eager to get back out and enjoy their bikes – but tyres may not be in the same condition they were at the end of last season. Under-inflation can make a bike feel heavy, vague or unstable in corners, while degraded rubber reduces grip – especially in the wet. With casualty numbers rising, riders can’t afford to overlook something as fundamental as tyre safety. A simple check before the first ride could prevent a serious incident.”

Craig Carey-Clinch, Director of the National Motorcycle Council, said, “Motorcyclists depend completely on their tyres for grip, braking and stability. When tyres are under-inflated or deteriorated, the changes in handling can be subtle at first – but in an emergency situation, those differences can be decisive. Carrying out thorough tyre checks before the first ride of the season is one of the simplest and most effective ways riders can reduce avoidable risk.”

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Tegeta Motors is marking World Zero Waste Day with a dedicated environmental initiative at its Batumi branch, running from 30 March through 5 April 2026. During this period, the company invites citizens to responsibly dispose of used automotive products such as batteries, tyres and oil at the on-site ‘Tegeta Green Planet’ collection point. Rather than discarding these items, participants contribute to a sustainable cycle, as Tegeta Motors arranges for the collected materials to be transported to licensed recycling facilities where they are processed in full compliance with technical regulations.

To encourage participation, the company is offering several incentives for those who bring in their used items. Contributors will receive specially designed gifts featuring the Tegeta Green Planet logo, crafted from recycled banners previously used in the company’s own campaigns. Additionally, participants can benefit from a 25 percent cashback on new automotive products, including batteries, oils and tyres. As a special recognition, the individual who brings in the largest quantity of tyres and the greatest weight of batteries will be awarded a 300 GEL voucher from Tegeta Motors.

This effort reflects Tegeta Motors’ longstanding commitment to environmental responsibility. Through its ongoing partnership with Tegeta Green Planet, the company has for years promoted effective automotive waste management aligned with technical standards. The collection point at the Batumi branch, located at 1 Yuri Gagarin Street, will be open from 30 March to 4 April between 10:00 a.m. and 6:00 p.m., and on 5 April from 10:00 a.m. to 4:00 p.m., welcoming all who wish to contribute to this green initiative.

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Zeon initiated the first iteration of its ZEON ACADEMY, known as the German/International Elastomer course, with a gathering held in Italy during March. This educational programme was originally established by Zeon’s technical team in 2015 with the core mission of disseminating expertise surrounding the company’s speciality elastomers and associated product lines. The curriculum is designed to illuminate practical applications and to explore emerging opportunities where these advanced materials can be effectively utilized.

Over the course of two days in Sarnico, the Zeon Europe team engaged with a diverse group of attendees representing a broad spectrum of industries, who demonstrated strong support for the seminar. The sessions facilitated in-depth discussions covering Zeon’s product portfolio, real-world applications and evolving market trends. For those interested in participating in future training opportunities, reaching out to a Zeon representative is the recommended way to express interest or register colleagues.

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