As I speak with industry members, regulators and legislators I continue to be stunned by the lack of appreciation of the very critical role that tyres play in our societies.

Governments bleat about fuel security “investing” precious currency to prop up petroleum fuel storage and production in the face of the ever-expanding development of electric vehicles and more recently the advent of hydrogen as a viable fuel with thanks to the PV (solar) industry advancements. Tyres? What do you mean tyres? Without tyres our societies would grind to a halt in the near term. How are they not a strategic consideration?

Our industries (tyre, road freight transport, mining, public transport and leisure) are facing sufficient difficulties with COVID as well as international shipping challenges to be faced with continued ignorance and negligence by our legislators and regulators.

Please review your countries legislative requirements in regards tyre inflation for light vehicles (say <4,500 kgs) and then the same requirement for heavy vehicles (>4,500 kgs). What do you find?

Mostly I think you will find that tyre inflation pressures are regulated for light vehicles via the vehicle manufacturers tyre placard. For heavy vehicles there is little, if any, such requirement. To illustrate the yawning gap between reality and regulation one peak heavy transport regulatory body published a procedure for roller brake testing for heavy vehicles. The procedure details in minute detail the requirements of the pneumatic system on the truck under test yet merely stated “tyres should be inflated.” As everyone in the tyre industry understands a tyre can be inflated at low pressures totally unrelated to actual operating pressures. What connects the brakes to the pavement? Tyres!

I’ve spoken at length about the absolute requirement for a tyre to be appropriately inflated. This is basic physics, the air molecules captured within the tyre’s air chamber actually support the applied loads. If there are insufficient molecules of air the tyre will be overworked so overheat and so enter a failure phase. There are other requirements for the inflation being the actual shaping of the tyre to interface with the pavement at the optimum level, read traction. A wide based tyre requires special construction to maintain the tread platform shape. If the inflation pressure is not at the manufacturer’s specified level will this critical shape be maintained? Then it is not only the performance of the tyre in question but also the safety of the vehicle and that of the general public in the areas this vehicle operates in.

The extensive report produced by the TNO Organisation (TNO 2013 R10986) detailed not only the exhaust emissions as a result of inappropriately inflated tyres but also the road safety outcomes. This paper is now just over eight years old but the situation with real time pressure monitoring for heavy vehicles remains as it was, 50 years or more ago. WHY? Are our regulators asleep at the wheel (or tyre some may say) through entrenched inaction and ignorance? Or is it that there are just “no votes” in tyres and everyone just ASSuMes their tyres are “ok”?

EV tyres

With the advent of electric vehicles, the ramifications for tyres are huge. In the past internal combustion engines (ICE) built up torque over a rev range, drivelines multiplied the torque developed and for heavy vehicles there is a sweet spot for torque. The multi speed gearboxes assisted the driver to maintain forward motion within this torque sweet spot. Electric motors apply maximum torque over most of their operating range. From the instant the power is applied by the driver (be that human or robotic) the tyres are under peak stress. Any deficiency within the tyre will be magnified with detrimental results. Such a deficiency may be of a manufacturing nature but this is largely controllable by the manufacturer. What is not currently controllable is the human maintenance factor, the applied inflation pressure.

Tyre manufacturers have for as long as they have been manufacturing tyres been informative about the criticality of appropriate tyre inflation. There are untold charts and pictorials showing how a tyre is influenced by under or over inflation yet our regulators and legislators continue to keep their heads buried deep out of the light. WHY when tyres are such a critical component of our modern-day motor vehicle? I would charge ignorance and negligence on one hand but then on the other suggest that because tyres work as well as they do, are as forgiving (by nature of their fundamental flexible design) our “guiding powers” can focus on other trendy and glamorous aspects such as stability control or autonomous braking. An important question for these people to consider and respond to; “what item on the vehicle transfers the power (and so directly influence these vehicle control systems) from the vehicle to the pavement (be that power tractive or retardation)? Yes of course, the humble tyre.

So, when a government sponsored or publicly funded body involved in road safety ignores tyres (for whatever reason, ignorance or negligence) are they really serving the interests of our communities and societies or are they just -- I should stop there but you know where I’m going!

The technology to monitor tyre pressures in real time is and has now been available for decades. The TREAD Act (USA) mandated tyre pressure monitoring (TPMS) for light vehicles in the USA in the year 2000. This year TPMS gets a key for its birthday, yes well and truly a mature product (some may say adult) and industry yet, our regulators and legislators continue to ignore the humble tyre.

The upsides of maintaining tyres at an appropriate pressure I’ve discussed previously, all positive. The same detail has been published in many papers (such as the TNO paper!) but we as an industry continue to live in the past whilst adopting hi-tech solutions for other aspects of our industries, e.g., GPS tracking, fatigue monitoring, reefer monitoring and control, real time video surveillance of the drivers and the surrounding traffic conditions. Why? To me there is little respect paid to the critical role the tyre provides for us. So many users do not consider how the tyre works for them and why the simplest of tasks will enhance the performance, yes, I speak of inflation maintenance. Without respect the tyre will never be recognised for the contribution it has made and continues to make.

I publicly and openly challenge our tyre manufacturers as a collective to mount an education campaign to enhance the level of respect the general public has about tyres. The TIA (US) and USTMA have local campaigns on behalf of their members but I consider that until the tyre manufacturers as a collective industry actual improve the level of respect for the humble tyre we will be chasing our tails on a race to the bottom. Our tyres deserve better!

What about Michelin, Bridgestone, Goodyear, Continental, BKT, Dunlop, ZC Rubber, Hankook, Pirelli, Toyo, Sumitomo, Yokohama, Kumho, MRF, Apollo, Nokian, JKTyres, Cooper, Titan, Linglong, Triangle et al?

Remember success does not reward a lack of action. (TT)

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Michelin UK is calling on motorists to check their tyres this October after new research (OnePoll survey of 2,000 UK drivers, conducted in September 2026, commissioned by Michelin) found that half are unsure about some of the most basic elements of tyre safety. The findings arrive as TyreSafe's Tyre Safety Month gets underway and suggest that while drivers recognise vehicle safety matters, knowing what to inspect and how to act when something requires attention remains unclear for many.

Nearly a quarter of those surveyed (24 percent) cannot tell whether their tyres are road legal, and only 53 percent know that the UK's legal minimum tread depth is 1.6 mm. Everyday maintenance also presents difficulties: 19 percent of motorists are not confident about inflating tyres and setting pressures correctly, and 56 percent lack confidence in using a tyre repair kit.

Since tyres are vital to braking, handling and grip, Michelin stresses that knowing how to check and maintain them is essential for the safety of drivers, passengers and other road users. The company is therefore urging drivers to act now and inspect their tyres during Tyre Safety Month rather than waiting for problems to emerge.

Michelin points drivers to four key areas of tyre care. On legality, UK car tyres need at least 1.6 mm of tread across the central three-quarters of the tread around the entire circumference, and drivers should watch for visible damage including cuts, cracks and bulges. On tread depth, regular checks are preferable to waiting for the legal limit; a gauge gives an accurate reading, while a 20 pence coin offers a handy alternative because its rim measures 1.6 mm.

On pressures, Michelin notes that incorrect inflation can affect handling, braking, fuel consumption and tyre wear. Drivers should check when tyres are cold, follow the manufacturer's recommendations, usually in the handbook or on a label inside the vehicle, and use a pressure gauge. On damage, drivers should learn their tyre repair kit before an emergency; many modern vehicles carry a sealant kit instead of a spare wheel, injecting sealant through the valve to temporarily seal certain punctures and restore pressure so the vehicle can reach safety or the nearest tyre professional.

Joe Brammer, Technical Manager, Michelin UK, said, “The findings highlight an opportunity to make tyre safety advice more accessible and help motorists feel better equipped to make informed decisions about their vehicles. By understanding a few key checks and knowing when to seek professional advice, drivers can take a more active role in maintaining their tyres and help to keep themselves and others safe on the road.”

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Toyo Tires will stage its Treadpass showcase at the 2026 SEMA Show in Las Vegas from 3–6 November, assembling a hand-picked roster of vehicles making their global premieres. Set between the Las Vegas Convention Center's Central and South Halls, the exhibit pairs the tyre maker with skilled builders, handing them a high-visibility platform for their craft.

Twenty-seven world-debut machines will populate this year's display, spanning a spectrum broad enough to satisfy nearly any automotive taste. Among them are a 1979 Porsche 935 styled after racing machinery and powered by a 637-horsepower electric drivetrain, alongside a 2027 Rolls-Royce Cullinan with a custom body kit marking its first North American appearance. Toyo Tires will again dedicate a section of its website to detailing each build, listing model year, make, model, wheel and tyre fitment and other notable modifications.

Working with Time Capsule, a business-to-business firm known for finely crafted diecast miniatures, Treadpass will host an oversized die-cast toy box. The centrepiece is a 2014 Scion FRS (Toyota GT86) conceived and assembled by Daniel Song of DRVNmind. It carries the first Neo86 widebody conversion fitted outside the demonstration car built in Japan a year earlier, restyling the Scion with cues drawn from the iconic AE86 and honouring the celebrated US-built AE86 nicknamed ‘Run Free’. A Beams 3SGE swap with individual throttle bodies from Panic Made and custom high-rise headers from Dream Maker Goods sit under the hood, while Rays TE37V 18x10 wheels in Dash White carry Toyo Proxes Sport R 255/35/18 rubber.

Leen Customs returns as a collaborator, with limited-edition pins once again part of the SEMA experience. Ten designs will honour select Treadpass vehicles and be handed out at scheduled times. A separate 11th pin will be offered during an Artist's Meet with Leen Customs founder Hansel Echeverria on 4 November from noon to 1 p.m.

As the industry's premier trade gathering, the SEMA Show draws manufacturers and buyers from every sector. Toyo Tires remains a highlight, presenting distinctive builds from leading shops nationwide. Among the vehicles on view will be a 1972 Chevrolet Blazer K5 by Tony Arme, a 1974 Capri Mk 1 by JH Restorations Ltd., a 1979 Ford F-250 Crew Cab by Fat Fender Garage, a 1979 Porsche 935 Baby Moby by Bisimoto and a 2027 Rolls-Royce Cullinan by WALD USA. Further details on the tyres behind these builds can be found on the Toyo Tires website.

Stan Chen, Deputy Director – Consumer Marketing, Toyo Tire U.S.A. Corp, said, “Over the years, Treadpass has been an incredible way for us to collaborate with top builders and create a one-of-a-kind experience at the SEMA Show. We are thrilled to bring the activation back for its 13th year and deliver another unforgettable experience for attendees while showcasing the largest culmination of world-debut cars at this year’s show.”

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Sri Trang Agro-Industry Public Company Limited (STA) and Sri Trang Gloves (Thailand) Public Company Limited (STGT) collectively secured six accolades at the IAA Awards for Listed Companies 2026, a recognition reflecting their strength in corporate management, financial stewardship and investor relations. The Investment Analysts Association (IAA) hosted the ceremony on 21 October 2026, at the Eastin Grand Hotel Phayathai.

STA claimed all three honours in the Agro Industry category for a second straight year. Chief Executive Officer Veerasith Sinchareonkul was named Outstanding CEO, with Thitima Wongwairoj, Regional Finance and Controller Manager, accepting on his behalf. Chief Financial Officer Patrawut Panitkul received the Outstanding CFO award, also collected by Wongwairoj. Executive Director Vitchaphol Sincharoenkul earned Outstanding IR recognition, with Pimpetch Sapkhoonthawee of Investor Relations accepting for him.

STGT, which won Outstanding CEO and Outstanding IR in 2024, took three awards in the Consumer Products category. Chief Executive Officer Jarinya Jirojkul was honoured as Outstanding CEO, while Chief Financial Officer Thanawan Sa-ngiamsak received Outstanding CFO. Chairman of the Executive Committee Vitanath Sincharoenkul was named Outstanding IR, with Sa-ngiamsak accepting on his behalf.

The six awards underscore the confidence of Thai securities analysts and fund managers in both companies' management teams amid global economic uncertainty. Sri Trang Group continues to uphold good corporate governance, rigorous financial discipline and transparent disclosure while integrating environmental, social and governance principles into its operations. These include STA's responsible raw material sourcing and EU Deforestation Regulation preparedness, alongside STGT's delivery of products meeting international quality standards. The IAA Awards, among Thailand's most prestigious capital market honours, are scored by analysts and fund managers on management expertise, disclosure quality and investor engagement.

Veerasith Sinchareonkul, Chief Executive Officer of Sri Trang Agro-Industry Public Company Limited, said, “Receiving awards in all three categories for the second consecutive year is a great honour and a source of pride for Sri Trang. This recognition inspires us to continue upholding the highest standards of excellence. It reflects the dedication of our executives and every member of our team, who work together to advance the business responsibly and with a firm commitment to good corporate governance. As economic and industry conditions evolve, we will continue to communicate accurately, transparently and promptly about both opportunities and challenges, enabling investors to understand our strategic direction and strengthening their confidence in our long-term growth.”

Jarinya Jirojkul, Chief Executive Officer of Sri Trang Gloves (Thailand) Public Company Limited, said, “At Sri Trang Gloves, trust begins with the quality of the rubber gloves we deliver to users around the world and the responsibility with which we manage our business. Receiving awards in all three categories this year is a source of pride for our entire team, whose collective efforts uphold product quality, sound financial management and effective investor communication. We remain committed to financial discipline, prudent resource management and open, transparent disclosure so that shareholders and investors understand our performance, opportunities and risks. We will continue to develop our business to create long-term value.”

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The Goodyear Tire & Rubber Company has named Joseph Stanekenas, a professional driver with General Transport, as the recipient of the 42nd Goodyear Highway Hero Award. The honour recognises his courageous response to a serious highway accident involving a semi-truck that had collided with another trailer and caught fire.

Upon witnessing the crash, Stanekenas immediately parked his vehicle and rushed to assist the driver trapped inside the burning truck. With the help of fellow commercial driver Charles Johnson, he led the rescue despite dangerous conditions, and the two men pulled the driver from the vehicle and moved him to safety. The driver survived thanks to Stanekenas' swift initial response and the pair's shared willingness to risk their own safety for a stranger.

Established in 1983, the Goodyear Highway Hero Award recognises professional truck drivers across the US and Canada who demonstrate exceptional courage and selflessness on the job. As the 42nd recipient, Stanekenas will receive a cash prize and a ride aboard the iconic Goodyear Blimp, with Johnson also invited to join the Blimp experience in recognition of the teamwork that made the rescue possible. The award reflects Goodyear's commitment to honouring the commercial trucking industry and the drivers who keep North America's roads, businesses and communities moving.

Karly Becker, Director of Safety, General Transport, said, “Joseph has been a driver for General Transport for four years and is always willing to go above and beyond in every aspect. It is a pleasure to have Joseph as part of our fleet but our honour to nominate his heroic actions through Goodyear’s Highway Hero Award to save a stranger’s life.”

Joe Stuglis, Vice President, Commercial Sales North America, Goodyear, said, "Professional truck drivers keep goods and services moving across North America every day, but their impact often extends far beyond the freight they haul. Joseph and Charles demonstrated extraordinary courage and selflessness when they stopped to help a fellow driver in a life-threatening situation. Their actions made a difference, and we are proud to recognise their bravery."

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