As I speak with industry members, regulators and legislators I continue to be stunned by the lack of appreciation of the very critical role that tyres play in our societies.

Governments bleat about fuel security “investing” precious currency to prop up petroleum fuel storage and production in the face of the ever-expanding development of electric vehicles and more recently the advent of hydrogen as a viable fuel with thanks to the PV (solar) industry advancements. Tyres? What do you mean tyres? Without tyres our societies would grind to a halt in the near term. How are they not a strategic consideration?

Our industries (tyre, road freight transport, mining, public transport and leisure) are facing sufficient difficulties with COVID as well as international shipping challenges to be faced with continued ignorance and negligence by our legislators and regulators.

Please review your countries legislative requirements in regards tyre inflation for light vehicles (say <4,500 kgs) and then the same requirement for heavy vehicles (>4,500 kgs). What do you find?

Mostly I think you will find that tyre inflation pressures are regulated for light vehicles via the vehicle manufacturers tyre placard. For heavy vehicles there is little, if any, such requirement. To illustrate the yawning gap between reality and regulation one peak heavy transport regulatory body published a procedure for roller brake testing for heavy vehicles. The procedure details in minute detail the requirements of the pneumatic system on the truck under test yet merely stated “tyres should be inflated.” As everyone in the tyre industry understands a tyre can be inflated at low pressures totally unrelated to actual operating pressures. What connects the brakes to the pavement? Tyres!

I’ve spoken at length about the absolute requirement for a tyre to be appropriately inflated. This is basic physics, the air molecules captured within the tyre’s air chamber actually support the applied loads. If there are insufficient molecules of air the tyre will be overworked so overheat and so enter a failure phase. There are other requirements for the inflation being the actual shaping of the tyre to interface with the pavement at the optimum level, read traction. A wide based tyre requires special construction to maintain the tread platform shape. If the inflation pressure is not at the manufacturer’s specified level will this critical shape be maintained? Then it is not only the performance of the tyre in question but also the safety of the vehicle and that of the general public in the areas this vehicle operates in.

The extensive report produced by the TNO Organisation (TNO 2013 R10986) detailed not only the exhaust emissions as a result of inappropriately inflated tyres but also the road safety outcomes. This paper is now just over eight years old but the situation with real time pressure monitoring for heavy vehicles remains as it was, 50 years or more ago. WHY? Are our regulators asleep at the wheel (or tyre some may say) through entrenched inaction and ignorance? Or is it that there are just “no votes” in tyres and everyone just ASSuMes their tyres are “ok”?

EV tyres

With the advent of electric vehicles, the ramifications for tyres are huge. In the past internal combustion engines (ICE) built up torque over a rev range, drivelines multiplied the torque developed and for heavy vehicles there is a sweet spot for torque. The multi speed gearboxes assisted the driver to maintain forward motion within this torque sweet spot. Electric motors apply maximum torque over most of their operating range. From the instant the power is applied by the driver (be that human or robotic) the tyres are under peak stress. Any deficiency within the tyre will be magnified with detrimental results. Such a deficiency may be of a manufacturing nature but this is largely controllable by the manufacturer. What is not currently controllable is the human maintenance factor, the applied inflation pressure.

Tyre manufacturers have for as long as they have been manufacturing tyres been informative about the criticality of appropriate tyre inflation. There are untold charts and pictorials showing how a tyre is influenced by under or over inflation yet our regulators and legislators continue to keep their heads buried deep out of the light. WHY when tyres are such a critical component of our modern-day motor vehicle? I would charge ignorance and negligence on one hand but then on the other suggest that because tyres work as well as they do, are as forgiving (by nature of their fundamental flexible design) our “guiding powers” can focus on other trendy and glamorous aspects such as stability control or autonomous braking. An important question for these people to consider and respond to; “what item on the vehicle transfers the power (and so directly influence these vehicle control systems) from the vehicle to the pavement (be that power tractive or retardation)? Yes of course, the humble tyre.

So, when a government sponsored or publicly funded body involved in road safety ignores tyres (for whatever reason, ignorance or negligence) are they really serving the interests of our communities and societies or are they just -- I should stop there but you know where I’m going!

The technology to monitor tyre pressures in real time is and has now been available for decades. The TREAD Act (USA) mandated tyre pressure monitoring (TPMS) for light vehicles in the USA in the year 2000. This year TPMS gets a key for its birthday, yes well and truly a mature product (some may say adult) and industry yet, our regulators and legislators continue to ignore the humble tyre.

The upsides of maintaining tyres at an appropriate pressure I’ve discussed previously, all positive. The same detail has been published in many papers (such as the TNO paper!) but we as an industry continue to live in the past whilst adopting hi-tech solutions for other aspects of our industries, e.g., GPS tracking, fatigue monitoring, reefer monitoring and control, real time video surveillance of the drivers and the surrounding traffic conditions. Why? To me there is little respect paid to the critical role the tyre provides for us. So many users do not consider how the tyre works for them and why the simplest of tasks will enhance the performance, yes, I speak of inflation maintenance. Without respect the tyre will never be recognised for the contribution it has made and continues to make.

I publicly and openly challenge our tyre manufacturers as a collective to mount an education campaign to enhance the level of respect the general public has about tyres. The TIA (US) and USTMA have local campaigns on behalf of their members but I consider that until the tyre manufacturers as a collective industry actual improve the level of respect for the humble tyre we will be chasing our tails on a race to the bottom. Our tyres deserve better!

What about Michelin, Bridgestone, Goodyear, Continental, BKT, Dunlop, ZC Rubber, Hankook, Pirelli, Toyo, Sumitomo, Yokohama, Kumho, MRF, Apollo, Nokian, JKTyres, Cooper, Titan, Linglong, Triangle et al?

Remember success does not reward a lack of action. (TT)

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Kuraray America, Inc. (KAI) returned as a sponsor of the Galveston Bay Foundation’s Bike Around the Island, with 21 cyclists completing a 43-mile ride on 17 October 2026. The event coincided with the 20th anniversary celebration of Bike Around the Bay, reinforcing KAI’s support for the Foundation’s conservation mission.

Although the ride spanned a single day, the cause continues year-round through initiatives such as the River, Lakes, Bays ’N Bayous Trash Bash and oyster reef monitoring at Sweetwater Nature Preserve. These programmes protect the Bay’s waters, restore coastal habitats and preserve regional biodiversity. KAI contributed to that mission by mobilising nine volunteers alongside participating employees, family members and friends, collectively raising more than USD 8,300 for GBF’s conservation efforts.

At the second rest stop, KAI volunteers welcomed cyclists with encouragement and a chance to reconnect before the next stretch. For cycling team captain Diana Maya, the stop became a meaningful moment of teamwork and connection, illustrating how employees and volunteers supported both the event and one another. Special recognition went to Maya and Johnny Alvarado, KAI’s volunteer lead, for coordinating this year’s participation, and the company expressed appreciation to every cyclist, volunteer, employee, family member and friend who contributed time, energy and encouragement.

The 20th anniversary marked two decades of bringing cyclists, volunteers, corporate partners and community members together for Galveston Bay. KAI congratulated the Foundation on the milestone and affirmed its commitment to community engagement and environmental stewardship, supporting efforts that protect natural ecosystems surrounding the communities where employees live and work. From cycling 43 miles to volunteering at rest stops and supporting year-round conservation, KAI’s participation reflected a shared commitment to protecting Galveston Bay for future generations.

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Goodyear is continuing its holiday partnership with the U.S. Marine Corps Reserve Toys for Tots Program by hosting toy drives at all three of its blimp bases, marking the 16th year of the tradition. The events offer community members a rare chance to step inside the iconic Goodyear Blimp hangars while contributing to local children’s holiday celebrations.

Guests at each location are encouraged to bring a new, unwrapped toy, with all donations supporting Toys for Tots campaigns in the respective blimp base communities. Over the past 16 years, these drives have collected more than 300,000 toys and raised over USD 875,000 for the Marine Toys for Tots Program, brightening the holidays for children and families nationwide.

The Ohio Wingfoot Lake base will host a drive-through event 4–6 December from 2–7 p.m., allowing residents an exclusive behind-the-scenes look before dropping off donations to a US Marine representing Toys for Tots. In Florida, Pompano Beach will hold open house hangar tours on 6 December from 11 a.m.–5 p.m., with registration available online. California’s Carson location will welcome attendees on 4 December from 2–5 p.m. and 5 December from 9 a.m.–1 p.m., with tour spots reservable beginning 1 November.

Founded in 1947, Toys for Tots collects new, unwrapped toys during October, November and December and distributes them as Christmas gifts to disadvantaged children in the communities where campaigns are conducted. The blimp bases will also accept mailed toy or monetary donations, with details available on the Goodyear Blimp website and Facebook page. 

Joni Fitch, Director of Community Engagement, Goodyear, said, “For 16 years, this tradition has brought our communities together around the holidays in a uniquely Goodyear way. Opening our blimp hangars gives us a special opportunity to welcome our neighbours and support Toys for Tots in helping make the holidays brighter for local children and families.”

Retired Marine Colonel Ted Silvester, Chief Revenue Officer of the Marine Toys for Tots Foundation, said, "We are very pleased to welcome Goodyear back for their 16th year as a National Corporate Donor of the Marine Toys for Tots Program. With their generous support, we will be able to fulfil the Christmas holiday dreams of thousands of less fortunate children, who otherwise might have been forgotten."

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Bridgestone has unveiled a new generation of aircraft tyres designed for the Boeing 737, delivering improved wear performance through optimised design. The tyres were first introduced on aircraft flown by partner airlines, helping to enhance their operational efficiency, and the company now intends to extend their availability to carriers worldwide. From 2027, tyres incorporating the advanced technology are scheduled to be fitted to a broad range of aircraft.

The launch comes as aviation continues to recover rapidly from the Covid-19 pandemic, a rebound that has brought labour shortages and made operational efficiency more critical than ever. At the same time, the sector is stepping up sustainability efforts in support of the International Civil Aviation Organization's target of net-zero CO2 emissions by 2050. Bridgestone refined the technology using extensive flight data supplied by partner airlines together with its own simulation tools, carrying out thorough evaluations and verification across a wide range of conditions.

The new tyres preserve the high durability of the company's existing Revolutionarily Reinforced Radial (RRR) technology while markedly improving wear resistance and curbing uneven wear through a new tread compound and an optimised contact profile. Casing durability has also been strengthened via an optimised sidewall design. Combined with advanced tyre wear prediction solutions developed alongside airlines and with retreading, the tyres support greater operational efficiency and lower CO2 emissions without compromising safety or reliability.

The new compound, which improves carbon black reinforcement and dispersion through Bridgestone's proprietary NanoPro-Tech molecular control technology, delivers better wear balance during landing and taxiing. Compared with the previous product, the tyre achieves more than 20 percent additional landings per tyre, reducing replacement downtime and maximising aircraft utilisation for high-frequency operators such as domestic carriers, while helping to lower operating costs.

Separately, the combination of flight data and simulation enabled Bridgestone to optimise contact conditions for aircraft-specific surfaces, including runways and taxiways, producing more uniform contact and cutting irregular wear seen on certain routes by more than 20 percent. This lowers the risk of unplanned replacements and flight delays, supporting on-time performance and easing the burden on maintenance teams. Further optimisation of the sidewall design based on RRR technology has extended tyre durability, and because roughly 80 percent of the materials in a retreaded tyre can be reused from the original, retreading reduces CO2 emissions at the manufacturing stage.

Bridgestone's aircraft tyres hold the leading installation share among airlines ranked in the top 10 of the SKYTRAX World Airline Awards 2025, underpinning safe and reliable operations. The company aims to maximise the productivity and economic value of airline operations, in line with the ‘Extension’ and ‘Economy’ commitments set out in the Bridgestone E8 Commitment, while enabling longer tyre life with lower resource consumption and emissions.

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Continental has introduced the ContiTrailAttack 4, the successor to its highly successful ContiTrailAttack 3 adventure tyre. The new 90/10 tyre retains the strengths of its predecessor while pushing performance further, aimed at riders who spend most of their time on asphalt but want readiness for occasional detours onto unpaved roads.

A full-silica compound delivers fast warm-up along with enhanced grip in both wet and dry conditions. The tyre offers intuitive and predictable handling wherever the journey leads, while state-of-the-art carcass materials and construction ensure reliable stability in every riding situation, even when fully loaded. Continental's MultiZoneBelt technology provides outstanding agility on winding roads and confidence on fast straights.

A newly developed cross-ply carcass construction for models with a 21-inch front wheel in size 90/90-21 stands out as a key highlight. The latest materials create a more flexible carcass, a better feel for the surface and calmer, more balanced handling. A revised apex design supports the sidewall and improves stability, while a new innerliner makes all sizes tubeless-compatible. The tyre also achieves a new level of steering precision for adventure motorcycles with 21-inch front wheels.

Positioned as a 90/10 tyre for 90 percent road use and 10 percent unpaved paths, the ContiTrailAttack 4 suits adventure riders who mostly choose paved roads but remain ready for spontaneous gravel detours. Confidence, stability and fun in twisty sections take centre stage, whether on the daily commute or a motorcycle vacation. It fits a wide range of modern adventure and travel enduro motorcycles, including the BMW R 1300 GS and F 900 GS, Honda CRF1100L Africa Twin, KTM 1390 Super Adventure S EVO, Triumph Tiger 1200 Rallye Pro, Ducati Multistrada V4 S, CFMoto MT 800 X and Voge DS 900X.

Raphael Michels, Product Manager – Motorcycle Tires, Continental, said, “Our full-silica compound inspires confidence at all times – from a cool morning start to a demanding mountain pass in the afternoon. The MultiZoneBelt technology, in turn, uses its specifically tuned stiffness zones in the steel belt to deliver outstanding agility on winding roads – and composure on fast straights.”

Rafael Kascha, Product Developer – Motorcycle Tires, Continental, said, “With the ContiTrailAttack 4, we are achieving a new level of steering precision for adventure motorcycles with a 21-inch front wheel. We accomplish this through advanced materials and a newly developed, cross-ply carcass construction. For riders, this means noticeably more direct and confidence-inspiring handling, whether in changing conditions on country roads or on occasional excursions onto gravel.”

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