As I speak with industry members, regulators and legislators I continue to be stunned by the lack of appreciation of the very critical role that tyres play in our societies.

Governments bleat about fuel security “investing” precious currency to prop up petroleum fuel storage and production in the face of the ever-expanding development of electric vehicles and more recently the advent of hydrogen as a viable fuel with thanks to the PV (solar) industry advancements. Tyres? What do you mean tyres? Without tyres our societies would grind to a halt in the near term. How are they not a strategic consideration?

Our industries (tyre, road freight transport, mining, public transport and leisure) are facing sufficient difficulties with COVID as well as international shipping challenges to be faced with continued ignorance and negligence by our legislators and regulators.

Please review your countries legislative requirements in regards tyre inflation for light vehicles (say <4,500 kgs) and then the same requirement for heavy vehicles (>4,500 kgs). What do you find?

Mostly I think you will find that tyre inflation pressures are regulated for light vehicles via the vehicle manufacturers tyre placard. For heavy vehicles there is little, if any, such requirement. To illustrate the yawning gap between reality and regulation one peak heavy transport regulatory body published a procedure for roller brake testing for heavy vehicles. The procedure details in minute detail the requirements of the pneumatic system on the truck under test yet merely stated “tyres should be inflated.” As everyone in the tyre industry understands a tyre can be inflated at low pressures totally unrelated to actual operating pressures. What connects the brakes to the pavement? Tyres!

I’ve spoken at length about the absolute requirement for a tyre to be appropriately inflated. This is basic physics, the air molecules captured within the tyre’s air chamber actually support the applied loads. If there are insufficient molecules of air the tyre will be overworked so overheat and so enter a failure phase. There are other requirements for the inflation being the actual shaping of the tyre to interface with the pavement at the optimum level, read traction. A wide based tyre requires special construction to maintain the tread platform shape. If the inflation pressure is not at the manufacturer’s specified level will this critical shape be maintained? Then it is not only the performance of the tyre in question but also the safety of the vehicle and that of the general public in the areas this vehicle operates in.

The extensive report produced by the TNO Organisation (TNO 2013 R10986) detailed not only the exhaust emissions as a result of inappropriately inflated tyres but also the road safety outcomes. This paper is now just over eight years old but the situation with real time pressure monitoring for heavy vehicles remains as it was, 50 years or more ago. WHY? Are our regulators asleep at the wheel (or tyre some may say) through entrenched inaction and ignorance? Or is it that there are just “no votes” in tyres and everyone just ASSuMes their tyres are “ok”?

EV tyres

With the advent of electric vehicles, the ramifications for tyres are huge. In the past internal combustion engines (ICE) built up torque over a rev range, drivelines multiplied the torque developed and for heavy vehicles there is a sweet spot for torque. The multi speed gearboxes assisted the driver to maintain forward motion within this torque sweet spot. Electric motors apply maximum torque over most of their operating range. From the instant the power is applied by the driver (be that human or robotic) the tyres are under peak stress. Any deficiency within the tyre will be magnified with detrimental results. Such a deficiency may be of a manufacturing nature but this is largely controllable by the manufacturer. What is not currently controllable is the human maintenance factor, the applied inflation pressure.

Tyre manufacturers have for as long as they have been manufacturing tyres been informative about the criticality of appropriate tyre inflation. There are untold charts and pictorials showing how a tyre is influenced by under or over inflation yet our regulators and legislators continue to keep their heads buried deep out of the light. WHY when tyres are such a critical component of our modern-day motor vehicle? I would charge ignorance and negligence on one hand but then on the other suggest that because tyres work as well as they do, are as forgiving (by nature of their fundamental flexible design) our “guiding powers” can focus on other trendy and glamorous aspects such as stability control or autonomous braking. An important question for these people to consider and respond to; “what item on the vehicle transfers the power (and so directly influence these vehicle control systems) from the vehicle to the pavement (be that power tractive or retardation)? Yes of course, the humble tyre.

So, when a government sponsored or publicly funded body involved in road safety ignores tyres (for whatever reason, ignorance or negligence) are they really serving the interests of our communities and societies or are they just -- I should stop there but you know where I’m going!

The technology to monitor tyre pressures in real time is and has now been available for decades. The TREAD Act (USA) mandated tyre pressure monitoring (TPMS) for light vehicles in the USA in the year 2000. This year TPMS gets a key for its birthday, yes well and truly a mature product (some may say adult) and industry yet, our regulators and legislators continue to ignore the humble tyre.

The upsides of maintaining tyres at an appropriate pressure I’ve discussed previously, all positive. The same detail has been published in many papers (such as the TNO paper!) but we as an industry continue to live in the past whilst adopting hi-tech solutions for other aspects of our industries, e.g., GPS tracking, fatigue monitoring, reefer monitoring and control, real time video surveillance of the drivers and the surrounding traffic conditions. Why? To me there is little respect paid to the critical role the tyre provides for us. So many users do not consider how the tyre works for them and why the simplest of tasks will enhance the performance, yes, I speak of inflation maintenance. Without respect the tyre will never be recognised for the contribution it has made and continues to make.

I publicly and openly challenge our tyre manufacturers as a collective to mount an education campaign to enhance the level of respect the general public has about tyres. The TIA (US) and USTMA have local campaigns on behalf of their members but I consider that until the tyre manufacturers as a collective industry actual improve the level of respect for the humble tyre we will be chasing our tails on a race to the bottom. Our tyres deserve better!

What about Michelin, Bridgestone, Goodyear, Continental, BKT, Dunlop, ZC Rubber, Hankook, Pirelli, Toyo, Sumitomo, Yokohama, Kumho, MRF, Apollo, Nokian, JKTyres, Cooper, Titan, Linglong, Triangle et al?

Remember success does not reward a lack of action. (TT)

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Continental has unveiled plans to build a highly automated finished-goods warehouse in Mount Vernon, Illinois, representing an investment of roughly USD 76 million. The new facility, which will cover an area larger than six American football fields and hold approximately 500,000 passenger car tyres, aims to address growing demand across North America while improving service levels and customer support. Construction is scheduled to begin in the summer of 2026, with operations expected to launch the following year.

The Mount Vernon location already holds the distinction of being Continental’s largest tyre production facility in United States and serves as a linchpin for its supply network throughout the Americas. Tyre manufacturing has been a constant at this site for over 50 years, dating back to its 1974 opening; Continental took ownership in 1987. Today, the vast campus – measuring more than 320,000 square metres – produces tyres for passenger cars, light trucks and commercial vehicles, churning out roughly 11.4 million units annually while employing over 3,500 people.

Continental continues to advance digitalisation and automation across its global manufacturing operations, which include 19 tyre plants in 16 countries. The company is prioritising new technologies, alternative materials, environmentally friendly production methods and ongoing improvements in logistics efficiency.

Tansu Işık, CEO, Continental Tires Americas, said, “Our new highly automated finished-goods warehouse underscores our growth ambitions in North America. The new facility will enhance our ability to serve customers with greater speed and flexibility while strengthening our overall distribution network in the region.”

Nik Pearce, Plant Manager of Continental’s Mount Vernon tyre plant, said, “This investment is a strong signal for the future of our Mount Vernon plant. It enhances our capabilities, further modernises our operations and makes our plant logistics more efficient. At the same time, it strengthens our operations at local level and creates new development opportunities for our employees.”

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CAMSO Construction has publicly confirmed its market entry readiness for United Kingdom and Ireland, representing the second stage of its broader European rollout. This follows the business’s initial success in Southern Europe after the RPG Group formally acquired the compact construction tyres and tracks division from Michelin in September 2025.

The move into UK and Irish markets aligns with CAMSO Construction’s deliberate phased growth strategy, transitioning from establishing a regional foothold to scaling operations in high-potential territories. The company now manages its own product distribution and has already taken delivery of its first shipment of construction tyres and tracks, now warehoused in UK. With a global leadership team, proprietary engineering capabilities and existing manufacturing infrastructure, the firm is positioned to offer performance-focused tyres and tracks designed for local construction demands.

Industry requirements in UK place a premium on machine uptime, durability and operational productivity. CAMSO Construction aims to function as a dependable technical partner, supported by cross-market expertise and a strong after-sales framework. Responsive service, comprehensive warranty programmes and a commitment to on-the-ground customer productivity form the core of its long-term partnership model for the region.

Amit Tolani, Director, CAMSO Construction, said, “Our entry into the UK & Ireland marks a significant milestone in our second wave of European expansion. CAMSO is already a premium and trusted brand across Europe, known for its proven performance and reliability. We are not just entering the market, we are investing to build a strong, scalable presence on the ground, backed by proven products, responsive service and a clear focus on delivering measurable value to our customers.”

Steffen Sahl, Director of Sales, said, “Success in the UK will come down to understanding local realities – dealer expectations, contractor demands and fleet uptime pressures. We have built our model around exactly that: the right product fit, backed by technical expertise and people who are close to the customer and quick to respond.”

James Noon, Head of Sales, Northern Europe, said, “The UK is one of Europe’s most strategically important compact construction markets. CAMSO Construction is a premium brand that contractors, dealers and OEMs already know and trust. The brand has strong affinity and proven product quality, with the lowest overall operating costs. Our goal is to further strengthen our leadership position by being closer to customers, faster in response and relentless in delivering measurable value on the ground.”

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Falken Motorsports has confirmed its lineup and strategy for the ADAC RAVENOL 24h Nürburgring, the centrepiece of the season. The Japanese tyre brand will compete with a teal and blue Porsche 911 GT3 R marked as car number 44, driven by a carefully selected international team. Klaus Bachler from Austria, Dutch racer Morris Schuring and German drivers Sven Müller and Tim Heinemann share the cockpit of the familiar teal and blue machine.

The team’s confidence stems from strong performances in the ADAC RAVENOL Nürburgring Endurance Series opener. After a weather delay, Müller and Heinemann claimed an impressive second place overall, providing valuable data and momentum. Falken is prioritising driver stability, with Bachler remaining a core member since 2017 despite never having won the 24-hour race itself.

Schuring adds youthful ambition, having already secured an overall victory in last year’s season debut with Falken alongside Müller. Müller himself brings deep technical expertise and longevity, while Heinemann rounds out the squad as a proven fast man on the demanding Nordschleife. Other Falken tyre users include the Subaru WRX, an Opel Corsa, a BMW M4 GT4 and two SRS Team entries comprising a BMW 330i and a Toyota Supra.

Max Kruse Racing will enter five cars, including two Audi R8 LMS GT3 evo II machines and three VW Golf GTI Clubsport 24h vehicles. Among their drivers are former professional footballer Max Kruse and Fabian Vettel, the younger brother of former Formula 1 world champion Sebastian Vettel.

Falken has been a near-constant presence at the Nürburgring 24-hour race since 1999. The traditional Falken Drift Show takes place on Friday 15 May at 7:30 pm on the Müllenbachschleife. Away from the track, a darts show match between Max Hopp and Martin Schindler occurs on 16 May from noon to 1:00 pm, followed by autograph sessions.

The main race starts on Saturday 16 May at 3:00 pm, with live coverage available on RTL Nitro and the official 24h streaming platform. Falken Motorsports will also offer ongoing updates and behind-the-scenes material through its social media and digital channels.

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Hankook Tire, the exclusive tyre supplier to the FIA World Rally Championship (WRC), has reinforced its technical support for the sixth round of the 2026 season, the Vodafone Rally de Portugal, being held from 7 to 10 May in Matosinhos in the country’s northern region. The company is supplying its extreme all-terrain Dynapro R213 tyre, engineered for gravel stability, which is available in both Hard and Soft compound options. This tyre features a high-strength casing and an optimised tread pattern designed to disperse impact from sharp rocks and maintain grip even under high-speed, high-stress driving conditions.

As one of the most historic fixtures on the WRC calendar, Rally de Portugal has been a cornerstone event since the championship’s inaugural season in 1973. The 2026 edition is based at the Exponor service park near Porto and includes 23 special stages with a total competitive distance of roughly 345 kilometres. The route blends fast-paced sections with technically demanding areas, challenging crews with a soft, sandy gravel surface that deteriorates rapidly as cars make repeated passes. While the first run demands stable performance on limited grip, the second pass exposes deeper ruts and sharper rocks, making tyre durability and handling decisive.

A particular focus is the Amarante stage, the longest of the rally at approximately 26 kilometres, which features a mix of tight hairpin turns and high-speed straights. Drivers must carefully balance aggressive tactics with tyre preservation, placing a premium on strategic decision-making. The Dynapro R213’s two-compound system allows teams to adapt flexibly to evolving stage conditions, with the Hard compound offering resilience against cuts and the Soft compound providing extra mechanical grip on looser surfaces.

Beyond technical support, Hankook is operating its ‘Brand World’ booth inside the service park throughout the event. This interactive space aims to elevate the premium image of the global brand with a motorsport heritage exhibition, racing simulators, branded merchandise and dedicated photo zones. Visitors are offered an immersive brand experience that complements the intense competition, as Hankook continues to demonstrate its engineering capabilities across one of the most abrasive and unpredictable rallies on the WRC schedule.

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