Titan International partnered with the Tyre Industry Association (TIA) in hosting advanced tyre service training to further improve safety and technical service knowledge in the tyre industry. 

The training, held for two weeks in July, focused on wheels and tyres in Ag and OTR applications and brought in a range of expert partners, including Stellar Industries, Fuller Brothers, AME International and Intercomp.

“It’s wonderful to see the level of importance that Titan, all the partner companies and all the participating dealers place on the safety of tyre technicians,” said Matt White, director of tyre service at TIA. “It’s events and companies like these that help TIA accomplish our mission of improving safety and, ultimately, saving lives.”

Classroom trainings

The first two days focused on classroom training that followed TIA-developed programmes, including the Farm Tyre Service 200-level programme with 11 modules and the Earthmover Tyre Service 200-level programme with 15 modules.

Hands-on training stations

Following the classroom training, Titan brought in a range of partners to its Boone, Iowa, training facility on day three — setting up six stations for foundational hands-on training to prepare for day four in the field.

• Stellar Industries: Service truck instruction
•  Service truck manufacturer, Stellar Industries, set up two truck stations — one focused on preventive maintenance instruction for service trucks and the other focused on the safe and efficient operation of the tyre manipulator. 
• AME International (AME): Tool training
•  AME, a worldwide supplier of tyre service tools and accessories, provided training on the safe use and maintenance of cribbing tools and lifting tools, as well as lock-out/tag-out instruction.
• Titan OTR specialists: Wheel inspection and tool use
•  Titan’s team of OTR specialists provided instruction on wheel and component inspection, measurement, identification of issues, and the use of Titan OTR profile gauges.
• Fuller Brothers: Wheel and tyre life, mounting and dismounting
•  Led by Fuller Brothers, a leading producer of speciality fluids, sealants and lubricants for the tyre industry — this session focused on the use of products such as Tyre Life and White Lightning (named after Matt White of TIA) during mounting and dismounting.
• Intercomp: Conducting machine weigh-ups
•  Titan’s team of Ag specialists partnered with Intercomp — a leading manufacturer of industrial scale and weighing equipment — to guide participants through machine and tractor weigh-ups and how to inflate tyres and ballast machines properly.
• Titan Ag specialists: Dual hub wheel training
•  Titan’s Scott Sloan, Global LSW/Ag Product Manager and his team of Ag specialists conducted training on the latest dual hub wheel technology commonly installed on larger 4WD tractors, including a review of training materials and hands-on use of the locking mechanism.

In-field training sessions

Following day three’s hands-on instruction, participants were brought to Stellar Industries’ brand new training grounds in Garner, Iowa, to apply what they learned in real-world scenarios. This included four mounting/dismounting stations — one for a John Deere sprayer, a John Deere spreader, a CAT rigid haul truck and a Case wheel loader. Led by TIA’s Matt White, the team of industry experts from Fuller Brothers (Craig Tinklenberg), Stellar Industries (Travis Glidden and Tom Formanek) and AME International (Don Tinker and John Melosci), as well as multiple Titan Ag and OTR specialists were on site to monitor and coach participants through various exercises. 

 “While Titan has hosted TIA training annually since 2017, this year was undoubtedly the most comprehensive — thanks to the hands-on training made possible by all the participating partners,” said Kim Boccardi, VP-Marketing at Titan. “We’d like to thank TIA, Stellar, AME, Fuller Brothers and Intercomp for their dedication to advancing the safety and technical know-how of nearly 80 tyre technicians who attended this year from more than 35 Titan dealers across the country.”

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This week marks the return of Kumho Tire USA to competitive off-road racing during a premier event in California’s Johnson Valley. Three experienced drivers – Stephen ‘Woody’ Rose Jr, Eric Wikle and Mark Duval – will compete in a challenging contest that blends high-speed desert runs with demanding rock crawling. Their vehicles will be equipped with the company’s LT-rated KUMHO Road Venture MT71 mud-terrain tyre, putting its rugged capabilities to a severe real-world test.

The drivers bring a wealth of proven skill to the race. Stephen ‘Woody’ Rose Jr is a veteran American off-road racer and past champion of this very event. Eric Wikle arrives with a reputation built on podium finishes, showcasing expertise in both technical crawling and desert racing. Rounding out the team is Mark Duval, an accomplished amateur racer and fabricator known for his success in rock crawling and off-road motorcycling.

The tyres supporting them are engineered for extreme conditions, designed to meet the needs of both professional racers and everyday adventurers. Key to their performance is a high-void tread pattern with a specialised zig-zag and dual-pitch design, aimed at delivering maximum off-road traction. Construction features such as increased block stiffness enhance handling both on and off the pavement. Additionally, integrated mud and stone ejector bars help protect the tyre from damage and promote self-cleaning in muddy environments. Through this combination of technologies, the MT71 aims to provide improved durability, off-road grip and confident on-road manners.

Ed Cho, CEO, Kumho Tire USA, said, "We are thrilled to return to off-road racing in the US and showcase our 'Performance Without Compromise' brand motto in action. This month's participation in the California desert event marks the beginning of Kumho Tire's growing involvement in off-road motorsports and reinforces our commitment to high-performing light truck products."

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Apollo Tyres Ltd has introduced its new brand campaign, ‘Har Safar Mein Dum Hai’, with legendary cricketer Sachin Tendulkar as its guiding presence. The initiative, launched in Apollo’s capacity as the Lead Sponsor of the Indian Cricket Team, also features Team India stalwarts Virat Kohli, Rohit Sharma, KL Rahul, Shubman Gill and Arshdeep Singh. Anchored by a poignant brand film, the campaign draws a powerful parallel between the enduring spirit of Indian cricket and the core ethos of Apollo Tyres.

Directed by renowned filmmaker Abhinay Deo and set to the moving strains of A R Rahman’s iconic music, the film traces the arduous childhood journeys of the featured cricketers. It pays tribute to the extraordinary sacrifices made by their families, all fuelled by national pride, to transform youthful dreams into reality. The narrative honours not merely the aspiration to represent India but the exacting standards, discipline and resilience required to earn and uphold that privilege.

It vividly captures their metamorphosis from hopeful children into athletes who now bear the weight of a billion hopes on the world stage – an achievement realised not by talent alone but through a lifelong pledge to be the best. Tendulkar, serving both as brand ambassador and a symbol of enduring legacy, represents the inspirational values and benchmarks that have defined Indian cricket for generations, connecting the past’s glory to the present’s pursuit of excellence.

Neeraj Kanwar, Vice Chairman and Managing Director, Apollo Tyres Ltd, said, “This campaign reflects a core belief at Apollo Tyres that excellence is built through resilience, discipline and consistency. Har Safar Mein Dum Hai is our tribute to the Indian spirit, and to the unyielding commitment it takes to be the best at what you do.”

Simran Kanwar, who wrote the script and screenplay along with conceptualising the Ad film, said, “Har Safar Mein Dum Hai is not just about beginning a journey, it is about the relentless pursuit of excellence. It may be the only ad film to bring together some of the world’s finest sportsmen from a single sport into one film, set to Maa Tujhe Salaam, our cricket anthem. Together, these elements make the film truly iconic, capturing the spirit, pride and standards that define greatness at a global level.”

Devajit Saikia, Secretary, Board of Control for Cricket in India (BCCI), said, “This film authentically captures the spirit of Indian cricket. It reflects the hard work, sacrifice and endurance required to represent the country at the highest level. The BCCI is proud to partner with Apollo Tyres, a brand that understands the importance of nurturing talent and celebrating the journey from grassroots ambition to world class mastery.”

Udyan Ghai, Group Head – Marketing, Apollo Tyres Ltd, said, "The campaign is a strong articulation of Apollo Tyres’ brand philosophy, reinforcing its positioning around performance, endurance and reliability across its product portfolio. Drawing parallels with Indian cricket’s journey from India to the world, the film reflects Apollo Tyres’ own evolution as a global brand while strengthening its emotional connection with consumers.”

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A new joint venture, UniPyrum, has been established by Pyrum Innovations AG and the independent tank farm operator UNITANK Holding GmbH, with the ambition to build a European network for processing end-of-life tyres. Based in Hamburg, the venture will be managed by a dedicated team overseeing the expansion of multiple advanced recycling facilities. The initial blueprint calls for the development of five to 10 such plants across strategic European locations, beginning with several sites in Germany.

Each new facility will feature a modular setup, starting with a minimum of three modern thermolysis reactors. This configuration allows a single site to process at least 22,000 tonnes of scrap tyres annually, with the flexibility for future capacity increases based on local demand. For the launch, three initial target regions have been selected, with comprehensive preliminary work on engineering and business planning already completed. A UNITANK facility in Emleben, Thuringia, is under strong consideration as the first operational location, and the partners are preparing to initiate approval processes imminently.

UNITANK, which holds a 51 percent majority stake in the partnership to Pyrum’s 49 percent, is actively securing the venture’s commercial foundations. This involves concurrent negotiations to establish reliable supply chains for feedstock tyres and to secure offtake agreements for the recycled output. The collaboration combines Pyrum's proprietary technology with UNITANK's industrial logistics expertise to accelerate the rollout of this recycling infrastructure.

Jan Vogel, CEO, UNITANK Group, said, “We are delighted to take a decisive step forward in our longstanding and trusting partnership with Pyrum by establishing this joint venture today. In addition to our core business in the tank storage sector, this creates a new business area with strong growth potential that is independent of the energy transition. The combination of Pyrum’s leading technology and our extensive experience in operating critical infrastructure in the energy sector opens up exciting opportunities for the future. The aim is for the new joint venture to rapidly develop and operate a network of used tyre recycling plants in Germany and neighbouring countries.”

Pascal Klein, CEO, Pyrum Innovations AG, said, “Since our initial memorandum of understanding with UNITANK, we have worked intensively together to further develop our partnership. We are delighted to reach this important milestone today. Following the positive funding approval in Greece and the recently signed shareholder agreement with SUAS, the founding of the joint venture with UNITANK represents the next important step in finally accelerating the construction and operation of new plants. UNITANK’s many years of experience in operating critical infrastructure and its diverse technical and logistical expertise complement our technology perfectly. Together, we are significantly increasing Europe-wide recycling capacity for end-of-life tyres and actively promoting the circular economy.”

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Sri Trang Agro-Industry Public Company Limited (STA), under the leadership of Executive Director Chalermpop Khanjan, has entered a strategic partnership to advance sustainability through innovation. The company participated in a ceremony to sign a Memorandum of Understanding (MOU) with Chiang Mai University and five other leading industrial sectors. This collaboration is dedicated to promoting the development of knowledge, research and innovation, firmly aligning with STA's commitment to sustainability and its core Environmental, Social, and Governance (ESG) values.

The partnership’s specific objectives include advancing joint research, supporting specialised training programmes and strengthening collaborative networks to directly address climate change. A key focus is the transfer of technology and environmental innovations, including climate adaptation solutions, to be applied across business, government and community sectors to drive tangible, shared learning. This initiative reinforces STA’s mission to generate long-term value for all its stakeholders, including farmers, local communities, customers and consumers.

Concurrently, an industrial panel discussion titled ‘Innovations Toward Industrial Sustainability’ was held. Dr Saranthinee Mongkolrat, Sustainability Division Manager at STA, delivered a presentation on ‘Carbon-Smart Natural Rubber: Turning Plantations into Long-Term Carbon Sinks’. Her session underscored the critical role of natural rubber plantations in carbon sequestration and their contribution to a more sustainable industrial future.

Through this integration of expertise, technology and cross-sector collaboration, Sri Trang Group continues to drive its long-term sustainability mission. The Group is committed to consolidating its position as a global leader in the green natural rubber industry, thereby fostering balanced growth and supporting sustainable development on both a national and international scale.

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