Jyotsna came on board as the CFO and Head of IT of Bridgestone India, around two-and-a-half years ago - in April 2018. Since then, she has ensured attentive capacities are in place, thus focusing on maintaining cost control and delegating financial management. Afterall, the tyre industry is highly competitive and market-driven. And yes, digital evolution and safety of her colleagues and business partners have become one of her top priorities during the pandemic.

Raised in a modest and orthodox business family of six daughters, principles such as hard work, humility, and honesty were a natural part of growing up for her. Married at the age of twenty-one, Jyotsna wanted to be more than just a housewife. Thus, she pursued her grinding CA qualification while being a mother of a baby boy.

“I pursued further education and got a professional qualification, CA, in 1994. Not an easy call in any way. The profession itself was demanding and then to be able to garner the support of the larger family was a big task considering the social norms at the time. However, with the great support from my in-laws, my husband Rajesh, and my conviction, I managed to pursue this new path,” Jyotsna recalls.

When asked about what she would attribute to the leadership qualities she has achieved, she reflects on her family background and the formative years of her life. Marriage was the ultimate end-goal for all girls back then, she says. But, her father, who was a civil engineer, and ran a unit into precision tools manufacturing, understood the value of education. He ensured all his daughters received quality higher education. This paid off as all of Jyotsna’s sisters are highly qualified across different streams.

Jyotsna also mentions the underlying importance of financial independence that was ever-present while growing up. These values, coupled with formal education and academics, added to her versatile calibre. However, she says studies were never her cup of tea. Her interests were games, food, and fun. Having done her graduation at BMCC, life was relatively stress-free then.

However, getting married at the early age was a turning point in her life when she braved the conventional social norms at the time and pursued her CA studies. She adds that the journey from 1989-1994 was full of challenges, excitement, courage, and family support. Significant challenges to pursue her CA were to convince the in-laws to allow her to go and live in a hostel and study and to be able to meet social obligations as a newly-wed woman, and not being able to give time to her son.

 “To be able to give my 100% to the studies amidst all of this was quite difficult. However, I always kept my eye on the big picture.”

Jyotsna started her professional career at Kinetic Honda, a manufacturing organisation which, she says, was not perceived to be ideal for women and had limitations to growth. “But that made me work even harder. However, it was a role of my choice, and I worked with them for nine years, and those were my formative career years. A combination of experience at Firodiya, a well-respected business house and a Japanese business brand is great learning for any finance professional. I took additional responsibilities on multiple functions and projects to rise the ladder at a good pace as by now; I had found my Ikigai- a reason to live.”

 “Amidst all this, the family challenges continued as my husband Rajesh had moved to Singapore, and I single-handedly attended to our son”.

At the workplace, she always ensures that she works hard and does everything from grassroots and is never bothered about her designation and qualification as, for her, that is a means and not an end. “Over the years, I worked on building and strengthening relationships and never really kept any limitations to what I wanted to achieve.”

COVID has turned the auto industry upside down. New normal is becoming a part of life and businesses as well. Whereas the challenges of COVID have been unprecedented, it also brought new ways of doing businesses. Now employee safety is becoming a top priority, while digital evolution is bringing a new era ahead of the industry.

At Bridgestone, Jyotsna says, the safety of their people and safeguarding their operations have been the topmost priority. Ever since COVID first hit the country, the company took proactive measures to not only keep the people safe but, also streamline operations in the wake of new normal. Furthermore, at the back of accelerated digitisation, Bridgestone India has been able to bring the right solutions for its consumers as well as ensure the same levels of productivity within the organisation. 

When asked about how she feels about working in such a dynamic industry, Jyotsna says, “The automobile industry is where my professional career is slated. Kinetic Honda, SKF Bearings, NRB Bearings, Sandvik Asia and now Bridgestone are my performing turfs. One side of the industry, i.e., channel partners, are the same - similar channels set up requirements, risks, opportunities, and expectations of the partners. What differs is the strength of the product and strength of the competitor. Bridgestone, with its world-class Japanese technology in tyre manufacturing, is one of the leading and most trusted brands with all the strengths on the product, manufacturing, and innovation.” 

“The market in India is huge, and the progressive growth and demographics of the country are definitely positive. At Bridgestone India, we are financially secure with a good product range, best manufacturing facilities, substantial market share, reliable channel partners and an ambitious and committed workforce. The biggest risk is getting complacent and losing focus on cost. The tyre industry is competitive, and market driven. Also, the capacities are in place, thus keeping focus and maintaining cost control is the financial management challenge which is exciting.”

Like everyone, COVID has influenced Jyotsna’s personal and professional life. According to her, COVID was a blessing in disguise to be able to spend all this time at home and spending time to call and check on all near and dear ones, reconnecting, rejuvenating were positives in this situation.

However, work from home bears multiple challenges and ,for her the divide between official work and domestic duties was practically invisible. As the Head of IT and CFO, Jyotsna had a great responsibility to ensure the digital solutions were up and running and without causing the loss of productivity at the same time managing concerns around security and support. “As a CFO, a time to complete FY 20 financials and audits, and the Mid-term – 3 years business plan process which were very challenging.”

“But I would say the times have tested my abilities to stay strong under all situations. I would like to say this to my fellow leaders that encourage your teams throughout and keep the work exciting as always. This will ensure a positive sentiment in these trying times.”

As much as work is refreshing with so much happening, Jyotsna does take personal time to recharge. She loves to drive and have been doing rallies like Raid the Himalaya, Desert Storm, Spice Challenge. She has also done international driving vacations.

 “Amidst the lockdown, I recently drove to Bangalore to be with my son Prateek. The memory of absolutely traffic-free roads and my car racing at 230-250 with confidence to touch Bangalore from Pune non-stop in 9 hours was wonderful. We drove through Kabini and spent a holiday together, making memories.”

“I also like to read, so I took this opportunity to download the most read books Ikigai, Atomic Habits, Just do It – the Nike story and many more.”

 “Netflix was another relaxing way to spend some time, and the most exciting watch for me was Drills apart from many others. I love to socialise and continued e-socialising as well.”

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Pirelli has designated the SC0 rear tyre as the new benchmark for Moto2 as the MotoGP World Championship resumes its season this weekend at Silverstone for the 12th round. The Italian manufacturer is supplying its standard range compounds for both support classes, with the updated SC0 making a notable return to the British circuit following its successful evaluation there last year.

The 2026-spec soft rear tyre, which initially debuted as a development prototype, features an altered structure from its predecessor and was universally embraced by competitors during practice sessions, even contributing to a new lap record. Its promotion to the standard lineup sees it joined at the rear by the new medium SC1 compound, formerly a development specification, while front tyre duties are covered by the soft SC1 and the medium SC2 options.

Silverstone presents a formidable technical challenge as the longest venue on the calendar at 5.9 kilometres, demanding exceptional machine and rider performance through high-speed corners and rapid directional shifts. The circuit’s low-abrasion surface and notably wide racing corridor allow for varied lines, adding another layer of strategic complexity to the already fast-paced weekend.

In the Moto3 class, Pirelli has made available the soft SC1 and medium SC2 compounds for both front and rear positions. The majority of the field last year favoured the medium SC2 at both ends, a choice that propelled José Antonio Rueda to victory from the back of the grid, though a segment of riders alternatively selected the softer SC1 option for their machines.

Giorgio Barbier, Pirelli Motorcycle Racing Director, said, “For this weekend's round at Silverstone, one of the most iconic and technically demanding circuits on the World Championship calendar, Pirelli will once again provide standard range tyres for both classes, featuring the rear soft SC0 compound that made its Moto2™ debut at this very circuit last year as the E0125 development option. The E0125, which complemented the then standard soft tyre, was immediately appreciated by the intermediate class riders, who, on a highly demanding circuit characterised by numerous high-speed corners and changes of direction where stability is essential, focused exclusively on this new solution from Friday onwards.

“Introduced again at subsequent events, the former E0125 quickly became the Moto2™ riders' benchmark, offering greater stability, outright one-lap performance and consistent performance across a wide variety of weather and track conditions. As a result, it was promoted to the new standard soft tyre for this season. More than a year after its debut, and thanks to the significant development work carried out by the teams during this period, the SC0 has already contributed to numerous lap records this season. Weather conditions permitting, it will therefore be interesting to see whether Silverstone can deliver further progress compared with last year's benchmark.”

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Hankook Tire, the exclusive tyre supplier for the FIA World Rally Championship, played a central role in the season's 10th round at Secto Rally Finland. The event concluded on 2 August in Jyväskylä, where the company’s Dynapro R213 extreme all-terrain rally tyre was put to the ultimate test across the demanding Finnish landscape.

Competitive action unfolded over 20 Special Stages, covering a total distance of 316.04 kilometres. Renowned as the fastest rally on the WRC calendar, the event subjected vehicles and tyres to extreme speeds. The challenging route was characterised by blind crests that impaired visibility, frequent jumps and narrow forest roads, placing a premium on tyre durability and overall driving stability.

The supplied Dynapro R213 tyre proved instrumental in managing these severe conditions. On the ultra-high-speed gravel sections, it effectively absorbed the impact of repeated landings while delivering consistent grip and precise steering response. Its robust construction ensured reliable performance across the loose dirt and forest roads, allowing competitors to push their vehicles to the limit.

Sami Pajari of Toyota GAZOO Racing claimed a home victory, securing back-to-back wins after his success in Estonia. This result advanced him to second in the Drivers’ Championship with 171 points. Looking ahead, Round 11 is the ueno Rally del Paraguay from 27 to 30 August, featuring gravel stages that will demand exceptional tyre resilience. Hankook applies data from its WRC involvement and other global motorsport events to its R&D, fostering continuous innovation and reinforcing its status as a leading global brand.

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Legislation aimed at overhauling decades-old federal tyre safety regulations has been introduced in the United States Senate. The Tire Safety Modernization Act of 2026, sponsored by Senators Roger Wicker of Mississippi and Raphael Warnock of Georgia, seeks to replace outdated testing mandates with contemporary performance standards that better reflect current manufacturing innovations and production techniques.

The proposed bill directs the Department of Transportation to revise federal testing protocols, retiring obsolete requirements in favour of more relevant criteria. A key component of the legislation involves aligning high-speed testing procedures with internationally recognised best practices while also clarifying existing safety criteria to ensure more effective regulatory oversight. The measure preserves a strong emphasis on passenger safety while adapting to the capabilities of modern tyre engineering.

Strong support for the initiative has emerged from the tyre manufacturing sector. Anne Forristall Luke, President and CEO of the U.S. Tire Manufacturers Association, praised the bipartisan effort as a crucial step towards aligning American rules with technological progress, bolstering road safety and enhancing the industry’s global competitiveness. Executives from major manufacturers, including Continental Tire, Goodyear and Yokohama, have similarly endorsed the update, noting that it would allow engineering and compliance resources to focus on innovations that genuinely benefit drivers.

Senator Warnock highlighted the importance of Georgia’s prominent tyre production sector, while Senator Wicker emphasised that federal regulations have failed to keep pace with evolving manufacturing technology. Industry leaders collectively view the act as a thoughtful, science-based modernisation that supports domestic manufacturing competitiveness and ensures that safety standards reflect the demands of modern vehicles, roads and driving conditions across the country.

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Bridgestone's e-CENTRE Excellence Programme has delivered a significant financial boost to two community organisations in South London, with nearly GBP 1,000 raised through a charity initiative run by Merityre Southfields, a flagship Bridgestone e-CENTRE. The campaign generated a total of GBP 938, which was evenly distributed between St Michael's Church Social Projects and the Friends of Wimbledon Park, both of which are vital to the Wandsworth area.

Over a five-month period spanning November and December 2025, as well as February to April 2026, motorists were given a one-pound donation token with every Bridgestone tyre purchased. Customers were then able to choose which of the two local causes would receive their contribution, resulting in GBP 464 for St Michael's and GBP 474 for the Friends of Wimbledon Park.

The funds allocated to St Michael's Church Social Projects will finance the installation of an additional water tap at its Kitchen Garden Project, located on the Church Memorial Field. Since its establishment in 2020, the garden has expanded into a productive allotment with over 30 raised beds, providing fresh organic produce for community lunches and a weekly food bank. The new tap is expected to reduce watering time for volunteers, enabling them to dedicate more attention to the retired, unemployed, isolated and vulnerable individuals who rely on the project for support, skill development and social connection.

Meanwhile, the Friends of Wimbledon Park will direct its share towards a new seating area in the Waterfall Garden, with any leftover funds supporting tree and bulb planting as well as maintenance materials. This retail-led effort exemplifies a core component of Bridgestone's broader e-CENTRE Excellence Programme, which has allocated over GBP 1 million to encourage retailers to adopt sustainable practices and foster positive social and environmental change within their localities.

Dene Arnold, Director, Merityre, said, “As a business rooted in the local community, we wanted to give our customers the opportunity to support causes that really matter to people in Southfields. We're incredibly grateful to everyone who got behind the campaign and helped us raise such a fantastic amount. Being part of Bridgestone's e-CENTRE network is about much more than providing premium products and services. It's about making a meaningful contribution to the communities we serve and creating a positive impact beyond the garage doors. It's especially rewarding to know exactly where the money is going. Whether it's helping volunteers continue to grow fresh produce for people in need or creating new spaces for the community to enjoy in Wimbledon Park, these are projects that will make a lasting difference locally.”

Gresia Cabrera, Bridgestone's Business Development Manager and project lead for the e-CENTRE programme, said, “Community engagement sits at the heart of the eCentre philosophy, so it's fantastic to see Merityre Southfields bringing that vision to life. The team continues to demonstrate that modern tyre retailers can be a force for good, supporting local people and causes while delivering outstanding service for motorists. Initiatives such as this show that the industry can make a genuine difference and create value far beyond tyres alone. One of the strengths of the e-CENTRE programme is that it empowers retailers to make a meaningful impact in the communities they serve. Seeing these donations translated into practical improvements that will benefit local people for years to come is exactly what the programme is all about.”

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