Jyotsna came on board as the CFO and Head of IT of Bridgestone India, around two-and-a-half years ago - in April 2018. Since then, she has ensured attentive capacities are in place, thus focusing on maintaining cost control and delegating financial management. Afterall, the tyre industry is highly competitive and market-driven. And yes, digital evolution and safety of her colleagues and business partners have become one of her top priorities during the pandemic.

Raised in a modest and orthodox business family of six daughters, principles such as hard work, humility, and honesty were a natural part of growing up for her. Married at the age of twenty-one, Jyotsna wanted to be more than just a housewife. Thus, she pursued her grinding CA qualification while being a mother of a baby boy.

“I pursued further education and got a professional qualification, CA, in 1994. Not an easy call in any way. The profession itself was demanding and then to be able to garner the support of the larger family was a big task considering the social norms at the time. However, with the great support from my in-laws, my husband Rajesh, and my conviction, I managed to pursue this new path,” Jyotsna recalls.

When asked about what she would attribute to the leadership qualities she has achieved, she reflects on her family background and the formative years of her life. Marriage was the ultimate end-goal for all girls back then, she says. But, her father, who was a civil engineer, and ran a unit into precision tools manufacturing, understood the value of education. He ensured all his daughters received quality higher education. This paid off as all of Jyotsna’s sisters are highly qualified across different streams.

Jyotsna also mentions the underlying importance of financial independence that was ever-present while growing up. These values, coupled with formal education and academics, added to her versatile calibre. However, she says studies were never her cup of tea. Her interests were games, food, and fun. Having done her graduation at BMCC, life was relatively stress-free then.

However, getting married at the early age was a turning point in her life when she braved the conventional social norms at the time and pursued her CA studies. She adds that the journey from 1989-1994 was full of challenges, excitement, courage, and family support. Significant challenges to pursue her CA were to convince the in-laws to allow her to go and live in a hostel and study and to be able to meet social obligations as a newly-wed woman, and not being able to give time to her son.

 “To be able to give my 100% to the studies amidst all of this was quite difficult. However, I always kept my eye on the big picture.”

Jyotsna started her professional career at Kinetic Honda, a manufacturing organisation which, she says, was not perceived to be ideal for women and had limitations to growth. “But that made me work even harder. However, it was a role of my choice, and I worked with them for nine years, and those were my formative career years. A combination of experience at Firodiya, a well-respected business house and a Japanese business brand is great learning for any finance professional. I took additional responsibilities on multiple functions and projects to rise the ladder at a good pace as by now; I had found my Ikigai- a reason to live.”

 “Amidst all this, the family challenges continued as my husband Rajesh had moved to Singapore, and I single-handedly attended to our son”.

At the workplace, she always ensures that she works hard and does everything from grassroots and is never bothered about her designation and qualification as, for her, that is a means and not an end. “Over the years, I worked on building and strengthening relationships and never really kept any limitations to what I wanted to achieve.”

COVID has turned the auto industry upside down. New normal is becoming a part of life and businesses as well. Whereas the challenges of COVID have been unprecedented, it also brought new ways of doing businesses. Now employee safety is becoming a top priority, while digital evolution is bringing a new era ahead of the industry.

At Bridgestone, Jyotsna says, the safety of their people and safeguarding their operations have been the topmost priority. Ever since COVID first hit the country, the company took proactive measures to not only keep the people safe but, also streamline operations in the wake of new normal. Furthermore, at the back of accelerated digitisation, Bridgestone India has been able to bring the right solutions for its consumers as well as ensure the same levels of productivity within the organisation. 

When asked about how she feels about working in such a dynamic industry, Jyotsna says, “The automobile industry is where my professional career is slated. Kinetic Honda, SKF Bearings, NRB Bearings, Sandvik Asia and now Bridgestone are my performing turfs. One side of the industry, i.e., channel partners, are the same - similar channels set up requirements, risks, opportunities, and expectations of the partners. What differs is the strength of the product and strength of the competitor. Bridgestone, with its world-class Japanese technology in tyre manufacturing, is one of the leading and most trusted brands with all the strengths on the product, manufacturing, and innovation.” 

“The market in India is huge, and the progressive growth and demographics of the country are definitely positive. At Bridgestone India, we are financially secure with a good product range, best manufacturing facilities, substantial market share, reliable channel partners and an ambitious and committed workforce. The biggest risk is getting complacent and losing focus on cost. The tyre industry is competitive, and market driven. Also, the capacities are in place, thus keeping focus and maintaining cost control is the financial management challenge which is exciting.”

Like everyone, COVID has influenced Jyotsna’s personal and professional life. According to her, COVID was a blessing in disguise to be able to spend all this time at home and spending time to call and check on all near and dear ones, reconnecting, rejuvenating were positives in this situation.

However, work from home bears multiple challenges and ,for her the divide between official work and domestic duties was practically invisible. As the Head of IT and CFO, Jyotsna had a great responsibility to ensure the digital solutions were up and running and without causing the loss of productivity at the same time managing concerns around security and support. “As a CFO, a time to complete FY 20 financials and audits, and the Mid-term – 3 years business plan process which were very challenging.”

“But I would say the times have tested my abilities to stay strong under all situations. I would like to say this to my fellow leaders that encourage your teams throughout and keep the work exciting as always. This will ensure a positive sentiment in these trying times.”

As much as work is refreshing with so much happening, Jyotsna does take personal time to recharge. She loves to drive and have been doing rallies like Raid the Himalaya, Desert Storm, Spice Challenge. She has also done international driving vacations.

 “Amidst the lockdown, I recently drove to Bangalore to be with my son Prateek. The memory of absolutely traffic-free roads and my car racing at 230-250 with confidence to touch Bangalore from Pune non-stop in 9 hours was wonderful. We drove through Kabini and spent a holiday together, making memories.”

“I also like to read, so I took this opportunity to download the most read books Ikigai, Atomic Habits, Just do It – the Nike story and many more.”

 “Netflix was another relaxing way to spend some time, and the most exciting watch for me was Drills apart from many others. I love to socialise and continued e-socialising as well.”

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The ApexTire2025 China Tire Awards took place in Tianjin on 17 March 2026, serving as a premier annual recognition event for the nation’s tyre industry. This year’s programme was structured around key areas including top 10 tyre brands, corporate honours, product accolades and technology innovation awards, showcasing advancements in brand development, product refinement, technical innovation and sustainable practices.

Founded by Tirechina.net, ApexTire has grown into a distinguished annual platform. Beyond celebrating winners, the 2025 edition provided insight into evolving market competition. With categories for new energy vehicle tyres, high-performance products, safety, off-road use, digital intelligence and ESG management, the awards signalled a shift from isolated metrics towards application suitability, user experience and technical strength.

The official top 10 tyre brands include Michelin, Continental, Bridgestone, Goodyear, Pirelli, Hankook, Yokohama, Dunlop, Sailun and Linglong. Eagle Tire and Doublestar were recognised as leading domestic brands, underscoring the growing influence of Chinese manufacturers.

Product winners spanned multiple segments. Hankook iON evo won for new energy passenger tyres, while Guizhou Tire Green Motion GL278a took the commercial vehicle honour. Maxxis VICTRA SPORT 6 earned sport flagship recognition. Mount Everest Tire’s STATICS S1 won for quiet comfort, Eagle TA01 for off-road and Pirelli P ZERO Corsa for racing. CST MR-C5 was named best value passenger tyre, CST CA186 won for fuel-efficient commercial tyres and Double Coin DC211+ received the safe and wear-resistant award.

Guizhou Tire’s ‘Kunuo Zhixing’ platform won the Technology Innovation Gold Award, while Linglong received the Digital and Intelligent Innovation Gold Award. Michelin China and Triangle Tire were named ESG benchmark enterprises. As vehicle demand grows more specialised, the ApexTire awards offer a key reference for brands and consumers, illustrating how China’s tyre industry is redefining competitiveness.

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Goodyear kicks off its latest European Le Mans Series campaign this weekend in Barcelona, where it remains the sole tyre provider for the LMP2, LMP2 Pro/Am and LMGT3 classes. The season opener at the 4 Hours of Barcelona will see 37 cars racing on Goodyear Racing Eagle tyres at a circuit infamous for pushing both tyre performance and pit strategy to their limits.

What makes the Circuit de Barcelona-Catalunya so demanding is the constant dilemma it creates for team strategists. The common practice of running two stints on a single set of tyres offers valuable time savings by reducing pit stops, but that benefit must be weighed against the gradual loss of grip over many laps. Goodyear anticipates this very calculation will once again shape the outcome of the 4-hour contest.

For the LMGT3 category, the hard compound of the Racing Eagle has been chosen specifically to endure Barcelona’s abrasive surface, a tyre previously proven on tough tracks like São Paulo, Austin and Bahrain in the FIA World Endurance Championship. Meanwhile, LMP2 contenders will run Goodyear’s newest Eagle slick, a specification introduced at Le Castellet last season that now becomes the fixed LMP2 tyre for the full 2026 ELMS season and for the 24 Hours of Le Mans this June.

Beyond the dry tyres, each class is also equipped with a Racing Eagle wet tyre whose tread pattern is designed to channel away water and sustain grip in the rain. Goodyear’s presence this weekend extends far beyond Spain, as its Racing Eagle tyres are also competing at Bristol Motor Speedway in Tennessee across three NASCAR series and at the NHRA Winternationals in Pomona, California.

Stephen Bickley, Goodyear Endurance Program Manager, said, “Barcelona is demanding on tyres, with long, high speed corners and a layout that typically places enormous load on the front-left. That high stress is exactly why we’ve chosen the Eagle Hard compound for LMGT3 this weekend: it can withstand the aggressive wear and degradation, giving teams the confidence to plan their strategies and decide whether double-stinting will deliver the best race performance.”

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Kumho Tire USA has announced a significant contribution to the Tire Industry Association’s Tire Industry Scholarship programme, which operates in collaboration with the University of the Aftermarket Foundation (UAF). Over the next five years, Kumho will donate USD 5,000 annually, resulting in a total pledge of USD 25,000 aimed at supporting the next generation of professionals in the tyre and automotive service sectors.

This scholarship programme provides USD 2,500 awards to students who are pursuing higher education or vocational training directly related to the tyre and automotive service industry. By administering these funds through the University of the Aftermarket Foundation, the programme seeks to build a stronger talent pipeline for the industry through educational support.

Kumho Tire now joins a growing list of member companies from the U.S. Tire Manufacturers Association (USTMA) that have chosen to back this scholarship effort. The programme was first established in November 2025, and Kumho’s commitment reinforces the collective drive to invest in future workforce development.

Ed Cho, CEO, Kumho Tire USA, said, "Our five-year pledge to the TIA Scholarship programme reflects KUMHO's broader commitment to developing and supporting the next generation of tyre industry professionals. We are proud to invest in education and help provide greater opportunities for the future workforce who will shape our industry."

Dick Gust, CEO, Tire Industry Association, said, "Kumho Tire USA's generous commitment is a powerful investment in the future of our industry. By supporting the Tire Industry Scholarship programme, they are helping to build a stronger, more skilled workforce and opening doors for the next generation of industry professionals."

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The Dunlop RoadSmart IV has emerged as the top performer in the latest road tyre test conducted by renowned German publication MOTORRAD. This premium sport touring tyre received high marks for its outstanding handling characteristics and its ability to deliver balanced performance regardless of weather or road surface conditions. The victory adds to Dunlop’s growing list of independent testing successes this year, following a similar overall win for the SportSmart mk4 in an earlier sport tyre comparison.

In the test, MOTORRAD fitted three road focused tyres to a BMW R 1300 GS using the specific sizes of 120/70 R19 at the front and 170/60 R17 at the rear. The RoadSmart IV secured first place overall in the road tyre category, demonstrating class leading wet performance while also tying for the best results in the dry sub category. This achievement marks the second time in half a decade that this particular tyre has claimed top honours in a MOTORRAD test.

Testers were especially impressed by the tyre’s precise dry handling and the clear feedback it provides to the rider. They observed that the RoadSmart IV turns in more easily than its rivals, making it highly recommended for motorcycles that tend to have sluggish steering behaviour. On the BMW test bike, the tyre felt stable rather than unsettled, excelling with high cornering speed, solid grip at maximum lean angle and extremely accurate feedback. In wet conditions, the tyre offered easy manoeuvring ability through fast cornering sequences, with its precise communication clearly signalling the limits in a user-friendly manner.

MOTORRAD summarised the RoadSmart IV as an incredible all-rounder that combines excellent handling with top performance in all conditions, even suggesting that riders on a GS could use it to annoy superbike riders. Thanks to its strong showing on both dry and wet surfaces, the tyre also earned the magazine’s coveted Kauftipp, or purchase recommendation, award.

Roberto Finetti, Marketing Manager, Dunlop Motorcycle Europe, said, “This result for RoadSmart IV reinforces our goal to deliver a perfect balance of outstanding dry performance and exceptional wet grip and precise handling, even after several thousand kilometres. We’re proud to see it recognised once again as a benchmark in the sport touring segment.”

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