Jyotsna came on board as the CFO and Head of IT of Bridgestone India, around two-and-a-half years ago - in April 2018. Since then, she has ensured attentive capacities are in place, thus focusing on maintaining cost control and delegating financial management. Afterall, the tyre industry is highly competitive and market-driven. And yes, digital evolution and safety of her colleagues and business partners have become one of her top priorities during the pandemic.

Raised in a modest and orthodox business family of six daughters, principles such as hard work, humility, and honesty were a natural part of growing up for her. Married at the age of twenty-one, Jyotsna wanted to be more than just a housewife. Thus, she pursued her grinding CA qualification while being a mother of a baby boy.

“I pursued further education and got a professional qualification, CA, in 1994. Not an easy call in any way. The profession itself was demanding and then to be able to garner the support of the larger family was a big task considering the social norms at the time. However, with the great support from my in-laws, my husband Rajesh, and my conviction, I managed to pursue this new path,” Jyotsna recalls.

When asked about what she would attribute to the leadership qualities she has achieved, she reflects on her family background and the formative years of her life. Marriage was the ultimate end-goal for all girls back then, she says. But, her father, who was a civil engineer, and ran a unit into precision tools manufacturing, understood the value of education. He ensured all his daughters received quality higher education. This paid off as all of Jyotsna’s sisters are highly qualified across different streams.

Jyotsna also mentions the underlying importance of financial independence that was ever-present while growing up. These values, coupled with formal education and academics, added to her versatile calibre. However, she says studies were never her cup of tea. Her interests were games, food, and fun. Having done her graduation at BMCC, life was relatively stress-free then.

However, getting married at the early age was a turning point in her life when she braved the conventional social norms at the time and pursued her CA studies. She adds that the journey from 1989-1994 was full of challenges, excitement, courage, and family support. Significant challenges to pursue her CA were to convince the in-laws to allow her to go and live in a hostel and study and to be able to meet social obligations as a newly-wed woman, and not being able to give time to her son.

 “To be able to give my 100% to the studies amidst all of this was quite difficult. However, I always kept my eye on the big picture.”

Jyotsna started her professional career at Kinetic Honda, a manufacturing organisation which, she says, was not perceived to be ideal for women and had limitations to growth. “But that made me work even harder. However, it was a role of my choice, and I worked with them for nine years, and those were my formative career years. A combination of experience at Firodiya, a well-respected business house and a Japanese business brand is great learning for any finance professional. I took additional responsibilities on multiple functions and projects to rise the ladder at a good pace as by now; I had found my Ikigai- a reason to live.”

 “Amidst all this, the family challenges continued as my husband Rajesh had moved to Singapore, and I single-handedly attended to our son”.

At the workplace, she always ensures that she works hard and does everything from grassroots and is never bothered about her designation and qualification as, for her, that is a means and not an end. “Over the years, I worked on building and strengthening relationships and never really kept any limitations to what I wanted to achieve.”

COVID has turned the auto industry upside down. New normal is becoming a part of life and businesses as well. Whereas the challenges of COVID have been unprecedented, it also brought new ways of doing businesses. Now employee safety is becoming a top priority, while digital evolution is bringing a new era ahead of the industry.

At Bridgestone, Jyotsna says, the safety of their people and safeguarding their operations have been the topmost priority. Ever since COVID first hit the country, the company took proactive measures to not only keep the people safe but, also streamline operations in the wake of new normal. Furthermore, at the back of accelerated digitisation, Bridgestone India has been able to bring the right solutions for its consumers as well as ensure the same levels of productivity within the organisation. 

When asked about how she feels about working in such a dynamic industry, Jyotsna says, “The automobile industry is where my professional career is slated. Kinetic Honda, SKF Bearings, NRB Bearings, Sandvik Asia and now Bridgestone are my performing turfs. One side of the industry, i.e., channel partners, are the same - similar channels set up requirements, risks, opportunities, and expectations of the partners. What differs is the strength of the product and strength of the competitor. Bridgestone, with its world-class Japanese technology in tyre manufacturing, is one of the leading and most trusted brands with all the strengths on the product, manufacturing, and innovation.” 

“The market in India is huge, and the progressive growth and demographics of the country are definitely positive. At Bridgestone India, we are financially secure with a good product range, best manufacturing facilities, substantial market share, reliable channel partners and an ambitious and committed workforce. The biggest risk is getting complacent and losing focus on cost. The tyre industry is competitive, and market driven. Also, the capacities are in place, thus keeping focus and maintaining cost control is the financial management challenge which is exciting.”

Like everyone, COVID has influenced Jyotsna’s personal and professional life. According to her, COVID was a blessing in disguise to be able to spend all this time at home and spending time to call and check on all near and dear ones, reconnecting, rejuvenating were positives in this situation.

However, work from home bears multiple challenges and ,for her the divide between official work and domestic duties was practically invisible. As the Head of IT and CFO, Jyotsna had a great responsibility to ensure the digital solutions were up and running and without causing the loss of productivity at the same time managing concerns around security and support. “As a CFO, a time to complete FY 20 financials and audits, and the Mid-term – 3 years business plan process which were very challenging.”

“But I would say the times have tested my abilities to stay strong under all situations. I would like to say this to my fellow leaders that encourage your teams throughout and keep the work exciting as always. This will ensure a positive sentiment in these trying times.”

As much as work is refreshing with so much happening, Jyotsna does take personal time to recharge. She loves to drive and have been doing rallies like Raid the Himalaya, Desert Storm, Spice Challenge. She has also done international driving vacations.

 “Amidst the lockdown, I recently drove to Bangalore to be with my son Prateek. The memory of absolutely traffic-free roads and my car racing at 230-250 with confidence to touch Bangalore from Pune non-stop in 9 hours was wonderful. We drove through Kabini and spent a holiday together, making memories.”

“I also like to read, so I took this opportunity to download the most read books Ikigai, Atomic Habits, Just do It – the Nike story and many more.”

 “Netflix was another relaxing way to spend some time, and the most exciting watch for me was Drills apart from many others. I love to socialise and continued e-socialising as well.”

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Yokohama Tire Corporation, the North American manufacturing and marketing arm of The Yokohama Rubber Co., Ltd., has introduced the GEOLANDAR H/T4 as the newest member of its GEOLANDAR line. This durable all-season highway tyre, engineered for light trucks, SUVs and commercial vans, is now available in 62 sizes covering wheel diameters from 15 to 22 inches.

Optimised all-season capability comes from dual lug grooves and wide circumferential grooves featuring sharp block edges that boost snow traction without sacrificing wet performance. These grooves effectively remove water to prevent hydroplaning, while large centre blocks are strategically shaped to improve traction and grip across varying driving conditions.

A smooth and quiet ride is ensured through a multi-pitch tread variation that disperses frequency peaks efficiently. High-rigidity shoulder blocks further reduce tread noise over the tyre’s lifespan, and on-road durability is supported by Yokohama’s advanced compound technology, which provides the strength needed for hauling and towing stresses. A dual sidewall design offers a rugged upper sidewall on one side for protection against road hazards and a traditional upper sidewall on the reverse.

Long tread life results from triple 3D sipes that increase wear resistance by controlling tread block stability while also improving dry performance. The advanced compound technology, through an optimised blend of silica and carbon, enhances tread life, fuel efficiency and wet traction.

Kevin Nguyen, Manager – Product Planning, Yokohama Tire, said, "The H/T4 is our latest generation highway tyre, following a long line of successful predecessors in this segment. It's built to provide excellent on-road durability with a smooth, quiet ride, perfect for truck and SUV drivers seeking a balance of long mileage, comfort and all-season traction. Plus, it carries a 70,000-mile (approximately 112,654 km) limited treadwear warranty for Euro-metric sizes and a 55,000-mile (approximately 88,513 km) limited treadwear warranty for LT-metric sizes."

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Hankook Tyre UK has confirmed its return as headline sponsor of Supercar Fest for a seventh consecutive year in 2026. The longstanding partnership continues with one of United Kingdom’s most anticipated gatherings of high-performance automobiles. As a flagship event on the national automotive calendar, Supercar Fest is known for combining immersive displays of speed, technical innovation and engineering excellence.

The 2026 season begins with The Runway at Sywell Aerodrome on 16 and 17 May, where attendees can witness top-speed runs along a one-kilometre straight section. Visitors will also see an extraordinary lineup of hypercars and performance models. Among the featured tyres on display will be the ultra‑ultra‑high‑performance Ventus S1 evo Z, the ultra‑high‑performance Ventus evo and the all‑season Kinergy 4S 2. A Hankook stand will include a Formula E car, reflecting the brand’s role as exclusive technical partner and tyre supplier to the ABB FIA Formula E World Championship.

The action moves to Shelsley Walsh on 13 June for The Hill Climb, returning to the world’s oldest motorsport venue where Supercar Fest was born in 2019. This historic setting hosts an adrenaline‑filled day of supercar spectacle. As exclusive tyre supplier to the FIA World Rally Championship, Hankook will display a WRC car demonstrating its on‑track performance, aligning the venue’s heritage with the brand’s deep motorsport involvement.

At both events, the Hankook stand will showcase advanced tyre technologies, including the iON electric vehicle family. This range comprises the summer tyre iON evo, the all‑weather iON FlexClimate and the iON GT for compact EVs and SUVs. Engineered for electric mobility, the iON tyres offer reduced rolling resistance, low noise, enhanced load capacity and specific management of instant torque to help extend range and deliver a smoother drive. Interactive experiences, branded merchandise and conversations with the Hankook team will also be available.

Mark Webb, Event Director, said, “Hankook Tyre UK have been with Supercar Fest since the very beginning in 2019, and their continued support has been incredible. As our longest-standing partner, they are truly part of the Supercar Fest family. It feels especially fitting that this year we return to Shelsley Walsh, where it all started. From showcasing a Formula E car at our flagship Runway event in May, to bringing a WRC car for live demonstrations at the Hill Climb, they continue to raise the bar. Shelsley Walsh, as the oldest motorsport venue in the world, provides the perfect backdrop for this. The venue’s rich history combined with Hankook’s cutting-edge motorsport presence will create something genuinely special for our visitors. We’re proud to have them alongside us on this journey and look forward to another fantastic year together.”

Ben Francis, Sales Manager, Hankook Tyre UK, said, “We’re proud to continue our partnership with Supercar Fest, one of the UKs leading automotive events. Visitors can experience Hankook’s world-class tyre technology up close, showcased alongside a Formula E car at Sywell Aerodrome and a live action WRC car at Shelsy Walsh – a true spectacle on a historic track.”

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TyreSafe, UK’s charity dedicated to raising tyre safety awareness, has entered into a new collaboration with Bradford Council aimed at raising tyre safety awareness among road users across the district. Given that Bradford’s roads see over 1.5 billion vehicle miles travelled annually, combined with a dense urban traffic environment and a significant number of learner and newly qualified drivers, maintaining legally compliant and well-maintained tyres has become essential for road safety. Both TyreSafe and the Council are existing partners of West Yorkshire Vision Zero, a 2024 initiative designed to eliminate all road deaths and serious injuries in the region.

Under this partnership, TyreSafe will work directly with Bradford Council’s Road Safety Team to encourage simple, preventative tyre checks. The goal is to help drivers understand how tyre condition influences braking performance, wet weather grip and overall vehicle control, especially on crowded urban roads where shorter stopping distances are critical. Bradford Council continues to invest in education, engagement and enforcement to lower road casualties, with a strong emphasis on helping road users develop safer habits and keep their vehicles roadworthy.

Through joint campaigns and engagement activities, TyreSafe and Bradford Council aim to improve tyre safety knowledge, support safer travel and contribute to the Council’s broader casualty-reduction objectives.

Stuart Lovatt, Chair of TyreSafe, said, “Tyres are fundamental to a vehicle’s safety, yet they’re often overlooked. In a district like Bradford, where traffic levels are high and journeys are frequent, worn or under-inflated tyres can significantly increase risk. By partnering with Bradford Council, we can reinforce the importance of regular tyre checks and help road users understand how maintaining their tyres plays a key role in keeping themselves and others safe.”

Cllr Alex Ross-Shaw, Portfolio Holder – Regeneration, Planning & Transport at Bradford Council, said, “Vehicle condition is an important part of road safety, and tyres play a crucial role in how a vehicle performs – particularly when braking or driving in wet conditions. Working with TyreSafe allows us to strengthen our road safety messaging and encourage drivers across the district to take simple steps that can make a real difference on Bradford’s roads.”

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Trelleborg Tires is showcasing its latest agricultural tyre innovations at Agrishow 2026 in Ribeirão Preto, Brazil, a premier Latin American trade fair. The company will present its advanced solutions at booth E8b, focusing on how tyre technology is driving progress in modern farming. Central to the showcase is ProgressiveTraction technology, which enhances traction and operational efficiency to meet the growing demands of agricultural operations that increasingly blend fieldwork with road transport.

Agricultural operations in Brazil face rising challenges such as higher loads, mixed usage cycles and continuous work in segments like sugarcane. In this environment, tyres have transformed from simple components into strategic assets that influence productivity, fuel efficiency and cost per hectare. Trelleborg’s latest innovations aim to support this shift by improving performance while preserving soil structure and optimizing overall efficiency.

The flagship product is the TM1000 ProgressiveTraction tyre, displayed in size VF 710/70R42 PFO 184D for high-horsepower tractors. It combines VF and PFO technologies with a specialised tread design to increase load capacity, enhance traction and reduce soil stress. Widely recognised as original equipment on premium tractor brands such as Fendt, the TM1000 will be exhibited alongside a Trelleborg wheel to demonstrate a fully integrated original equipment solution.

Another key highlight is the TM800 PowerFlex in size VF 710/70R38TL 178D, introduced to Brazil for operations requiring both field and road capability. Its VF-PFO construction and ProgressiveTraction tread include a central rib inspired by road tyres. Tests have shown up to 20 percent more traction under specific conditions, plus reduced soil stress, improved self-cleaning, lower rolling resistance, enhanced comfort and extended service life. The portfolio also debuts the TM200 in Brazil at Agrishow 2026, extending ProgressiveTraction benefits to new applications, alongside the TM900 for high-power tractors.

Marcelo Natalini, Regional President South America, Yokohama TWS, said, “Brazil is one of the most important agricultural markets globally and is rapidly advancing in the adoption of more efficient technologies such as VF and radial tyres. Trelleborg plays a leading role in this transformation, bringing to Brazil innovations already established in global markets and helping farmers increase productivity while preserving soil health.”

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