Jyotsna came on board as the CFO and Head of IT of Bridgestone India, around two-and-a-half years ago - in April 2018. Since then, she has ensured attentive capacities are in place, thus focusing on maintaining cost control and delegating financial management. Afterall, the tyre industry is highly competitive and market-driven. And yes, digital evolution and safety of her colleagues and business partners have become one of her top priorities during the pandemic.

Raised in a modest and orthodox business family of six daughters, principles such as hard work, humility, and honesty were a natural part of growing up for her. Married at the age of twenty-one, Jyotsna wanted to be more than just a housewife. Thus, she pursued her grinding CA qualification while being a mother of a baby boy.

“I pursued further education and got a professional qualification, CA, in 1994. Not an easy call in any way. The profession itself was demanding and then to be able to garner the support of the larger family was a big task considering the social norms at the time. However, with the great support from my in-laws, my husband Rajesh, and my conviction, I managed to pursue this new path,” Jyotsna recalls.

When asked about what she would attribute to the leadership qualities she has achieved, she reflects on her family background and the formative years of her life. Marriage was the ultimate end-goal for all girls back then, she says. But, her father, who was a civil engineer, and ran a unit into precision tools manufacturing, understood the value of education. He ensured all his daughters received quality higher education. This paid off as all of Jyotsna’s sisters are highly qualified across different streams.

Jyotsna also mentions the underlying importance of financial independence that was ever-present while growing up. These values, coupled with formal education and academics, added to her versatile calibre. However, she says studies were never her cup of tea. Her interests were games, food, and fun. Having done her graduation at BMCC, life was relatively stress-free then.

However, getting married at the early age was a turning point in her life when she braved the conventional social norms at the time and pursued her CA studies. She adds that the journey from 1989-1994 was full of challenges, excitement, courage, and family support. Significant challenges to pursue her CA were to convince the in-laws to allow her to go and live in a hostel and study and to be able to meet social obligations as a newly-wed woman, and not being able to give time to her son.

 “To be able to give my 100% to the studies amidst all of this was quite difficult. However, I always kept my eye on the big picture.”

Jyotsna started her professional career at Kinetic Honda, a manufacturing organisation which, she says, was not perceived to be ideal for women and had limitations to growth. “But that made me work even harder. However, it was a role of my choice, and I worked with them for nine years, and those were my formative career years. A combination of experience at Firodiya, a well-respected business house and a Japanese business brand is great learning for any finance professional. I took additional responsibilities on multiple functions and projects to rise the ladder at a good pace as by now; I had found my Ikigai- a reason to live.”

 “Amidst all this, the family challenges continued as my husband Rajesh had moved to Singapore, and I single-handedly attended to our son”.

At the workplace, she always ensures that she works hard and does everything from grassroots and is never bothered about her designation and qualification as, for her, that is a means and not an end. “Over the years, I worked on building and strengthening relationships and never really kept any limitations to what I wanted to achieve.”

COVID has turned the auto industry upside down. New normal is becoming a part of life and businesses as well. Whereas the challenges of COVID have been unprecedented, it also brought new ways of doing businesses. Now employee safety is becoming a top priority, while digital evolution is bringing a new era ahead of the industry.

At Bridgestone, Jyotsna says, the safety of their people and safeguarding their operations have been the topmost priority. Ever since COVID first hit the country, the company took proactive measures to not only keep the people safe but, also streamline operations in the wake of new normal. Furthermore, at the back of accelerated digitisation, Bridgestone India has been able to bring the right solutions for its consumers as well as ensure the same levels of productivity within the organisation. 

When asked about how she feels about working in such a dynamic industry, Jyotsna says, “The automobile industry is where my professional career is slated. Kinetic Honda, SKF Bearings, NRB Bearings, Sandvik Asia and now Bridgestone are my performing turfs. One side of the industry, i.e., channel partners, are the same - similar channels set up requirements, risks, opportunities, and expectations of the partners. What differs is the strength of the product and strength of the competitor. Bridgestone, with its world-class Japanese technology in tyre manufacturing, is one of the leading and most trusted brands with all the strengths on the product, manufacturing, and innovation.” 

“The market in India is huge, and the progressive growth and demographics of the country are definitely positive. At Bridgestone India, we are financially secure with a good product range, best manufacturing facilities, substantial market share, reliable channel partners and an ambitious and committed workforce. The biggest risk is getting complacent and losing focus on cost. The tyre industry is competitive, and market driven. Also, the capacities are in place, thus keeping focus and maintaining cost control is the financial management challenge which is exciting.”

Like everyone, COVID has influenced Jyotsna’s personal and professional life. According to her, COVID was a blessing in disguise to be able to spend all this time at home and spending time to call and check on all near and dear ones, reconnecting, rejuvenating were positives in this situation.

However, work from home bears multiple challenges and ,for her the divide between official work and domestic duties was practically invisible. As the Head of IT and CFO, Jyotsna had a great responsibility to ensure the digital solutions were up and running and without causing the loss of productivity at the same time managing concerns around security and support. “As a CFO, a time to complete FY 20 financials and audits, and the Mid-term – 3 years business plan process which were very challenging.”

“But I would say the times have tested my abilities to stay strong under all situations. I would like to say this to my fellow leaders that encourage your teams throughout and keep the work exciting as always. This will ensure a positive sentiment in these trying times.”

As much as work is refreshing with so much happening, Jyotsna does take personal time to recharge. She loves to drive and have been doing rallies like Raid the Himalaya, Desert Storm, Spice Challenge. She has also done international driving vacations.

 “Amidst the lockdown, I recently drove to Bangalore to be with my son Prateek. The memory of absolutely traffic-free roads and my car racing at 230-250 with confidence to touch Bangalore from Pune non-stop in 9 hours was wonderful. We drove through Kabini and spent a holiday together, making memories.”

“I also like to read, so I took this opportunity to download the most read books Ikigai, Atomic Habits, Just do It – the Nike story and many more.”

 “Netflix was another relaxing way to spend some time, and the most exciting watch for me was Drills apart from many others. I love to socialise and continued e-socialising as well.”

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Goodyear is all geared up for the European Le Mans Series season finale, the 4 Hours of Portimão, supplying its Racing Eagle tyres across LMP2, LMP2 Pro/Am and LMGT3. The Autódromo Internacional do Algarve hosts the decisive round, with its dramatic elevation shifts and technical layout through the Algarve hills expected to produce moderate tyre wear over four hours.

In LMGT3, the Medium specification could enable single-stint strategies, letting competitors maximise pace throughout. For LMP2 and LMP2 Pro/Am, the same Medium compound is built to deliver the consistency needed for double-stint running.

With championships undecided in all three categories, tyre strategy will prove pivotal. LMGT3 leaders Iron Lynx hold just three points over TF Sport, while United Autosports lead Forestier Racing by Panis by 13 in LMP2. The LMP2 Pro/Am top four sit within six points, AF Corse setting the pace.

Portimão also closes the second season of Goodyear Racing's newest Eagle Medium LMP2 specification, now well understood after extensive European Le Mans Series use and two Le Mans outings. It marks the final LMGT3 run for the current Eagle before a more sustainable generation arrives in 2027. Goodyear Racing Eagle tyres additionally feature this weekend at Charlotte in NASCAR and Brands Hatch's British Touring Car Championship finale.

Stephen Bickley, Goodyear Endurance Program Manager, said, “Portimão is a fitting place to bring the European Le Mans Series season to a close. The undulating circuit combines dramatic elevation changes with high-speed corners and more twisty, technical sections, so we expect moderate levels of tyre wear and degradation. It looks like a hot and sunny race awaits us on Sunday, but should wet weather arrive, teams do have Goodyear Racing Eagle wet tyres available.

“It is significant that the LMGT3 field will use our current Goodyear Racing Eagle slick specification for the final time in the series this weekend. Next season, we will introduce a new generation of tyres with 66 percent sustainable-material content, continuing our focus on performance at the highest level of endurance racing.”

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Maxion İnci Wheel Group, a joint venture between Maxion Wheels and İnci Holding, has inaugurated Formare Türkiye alongside the Iochpe Foundation of Brazil, the İnci Foundation and Manisa Celal Bayar University. A ribbon-cutting ceremony marked the opening of the new Formare Learning Center in Manisa. Originally established by the Iochpe Foundation in Brazil over three decades ago, Formare is a professional qualification initiative that merges classroom instruction with practical industrial experience, aiming to improve the prospects of young people from disadvantaged backgrounds.

Türkiye becomes the first European nation to implement the programme and the fifth country overall, following Brazil, Mexico, India and Argentina. This launch is seen as a significant move towards boosting youth employability, social inclusion and hands-on learning in the country. It also underscores Maxion İnci Wheel Group's capacity to bridge industry, academia and society within the region.

The selection of Türkiye for this expansion was driven by its robust industrial sector, the presence of six manufacturing plants in Manisa, a well-developed vocational education system and the dedication of all partners to Formare's social mission. The initiative demonstrates the Iochpe and İnci Foundations' shared resolve to create opportunities for young people by reinforcing the link between education and employment. Formare Türkiye tailors the programme's established approach to local conditions, delivering benefits to students, businesses and the wider community.

The inaugural group consists of 16 students between the ages of 18 and 23, drawn from Manisa Vocational School of Technical Sciences and the Department of Machinery and Metal Technologies. Nine of these participants are young women, highlighting Formare's dedication to advancing female talent in technical disciplines. The one-year programme concludes with a participation certificate and combines technical instruction with socio-emotional development, preparing students for corporate expectations. The curriculum was created with Manisa Celal Bayar University and approved by the institution, while the Manisa Organized Industrial Park contributed insights into sectoral requirements. Educators include Maxion İnci Wheel Group staff, external trainers, İnci Foundation volunteers and university academics.

Pieter Klinkers, President and CEO, Iochpe-Maxion, said, “Formare Türkiye reflects our belief that business success must go hand in hand with creating opportunities for our youth and the communities where they live. By bringing together the experience of the Iochpe Foundation, the local strength of Maxion İnci Wheel Group and the academic contribution of Manisa Celal Bayar University, we are helping young people gain the skills and confidence they need for the future.”

Mustafa Zaim, Chairman of the Board of Maxion İnci and Maxion Jantaş, said, “Formare Türkiye is a meaningful example of how industry can contribute to the future by investing in youth. At Maxion İnci Wheel Group, we are proud to support a programme that gives young people the opportunity to gain practical experience, build professional confidence and take stronger steps into working life. We believe this collaboration will create lasting value for our students, our region and our country.”

Claudio Anjos, President, Iochpe Foundation, said, “For more than three decades, Formare has shown how education, practical experience and volunteer engagement can open new paths for young people. The launch in Türkiye brings this proven model into a new context, enriched by the partnership between Maxion İnci Wheel Group and Manisa Celal Bayar University. It is also an opportunity for us to share the experience built in Brazil while continuing to learn from each community where Formare grows.”

Ece Elbirlik Ürkmez, Energy Source, İnci Foundation, said, “As a foundation with 41 years of experience, we are committed to expanding opportunities for young people to become active and productive members of society through education. We believe that education is one of the most powerful tools for creating lasting social impact. Formare Türkiye is particularly meaningful to us as it gives young people the opportunity to discover their potential, gain hands-on experience and step into working life with greater confidence. We are proud to support this collaboration and contribute to a programme that creates value for young people, industry and society.”

Prof Dr Oktay Üçer, Acting Rector, Manisa Celal Bayar University, said, “As Manisa Celal Bayar University, we value Formare Türkiye as a strong step in bringing academic learning closer to the needs of industry. By combining classroom education with practical experience, the programme will help our students develop the skills and perspective required for their professional future. We are pleased to be part of this collaboration, which also strengthens university-industry cooperation in our region.”

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Tegeta Green Planet opened the Light Vehicle Diagnostics course at Tegeta Academy with a presentation for attendees aged 17 to 33. Beyond their chosen vocational field, participants learned about automotive waste management and environmental responsibility.

Shalva Akhvlediani, the organisation’s director, outlined its activities and goals while emphasising Extended Producer Responsibility. The session examined how the automotive sector connects to environmental duty and why used tyres, waste oils and automotive batteries must be collected and managed properly.

Tyre management and RECSOL featured prominently. Attendees traced a used tyre’s path from collection to recycling and learned how waste becomes a source of new resources. RECSOL, Tegeta’s tyre recycling plant, is a significant infrastructure project in used tyre recycling, processing tyres into materials for various uses and supporting circular economy principles.

A core aim is a system where waste is not an endpoint but the starting point for new resources, which requires infrastructure alongside greater public awareness and information on proper disposal. For participants, the meeting linked professional education with environmental awareness, stressing that future automotive professionals should understand this responsibility early.

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Tyres Europe, alongside ACEA (the European Automobile Manufacturers’ Association) and CLEPA (the European Association of Automotive Suppliers), has dispatched a joint communication to EU decision-makers concerning the possible broadening of the Carbon Border Adjustment Mechanism (CBAM) to cover downstream goods. The move comes as trilogue discussions approach.

Tyre producers form part of an automotive value chain already bearing carbon-related expenses for steel and aluminium manufactured within Europe. The proposed expansion would draw additional products into the mechanism’s remit before the existing framework has demonstrated its effectiveness. Resulting costs and administrative requirements would land on downstream manufacturers, tyre makers included, with signatories cautioning that a conceptually sound regulatory effort could become an operational and financial strain.

Endorsing the mechanism’s aims, the signatories nonetheless urge a proportionate scope that shields the entire value chain from carbon leakage while preventing that risk from being pushed further downstream. They advocate extending the mechanism only where a material carbon-leakage danger is evidenced, and request that policymakers ease compliance demands, including via more fitting default values mirroring real production routes.

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