Jyotsna came on board as the CFO and Head of IT of Bridgestone India, around two-and-a-half years ago - in April 2018. Since then, she has ensured attentive capacities are in place, thus focusing on maintaining cost control and delegating financial management. Afterall, the tyre industry is highly competitive and market-driven. And yes, digital evolution and safety of her colleagues and business partners have become one of her top priorities during the pandemic.

Raised in a modest and orthodox business family of six daughters, principles such as hard work, humility, and honesty were a natural part of growing up for her. Married at the age of twenty-one, Jyotsna wanted to be more than just a housewife. Thus, she pursued her grinding CA qualification while being a mother of a baby boy.

“I pursued further education and got a professional qualification, CA, in 1994. Not an easy call in any way. The profession itself was demanding and then to be able to garner the support of the larger family was a big task considering the social norms at the time. However, with the great support from my in-laws, my husband Rajesh, and my conviction, I managed to pursue this new path,” Jyotsna recalls.

When asked about what she would attribute to the leadership qualities she has achieved, she reflects on her family background and the formative years of her life. Marriage was the ultimate end-goal for all girls back then, she says. But, her father, who was a civil engineer, and ran a unit into precision tools manufacturing, understood the value of education. He ensured all his daughters received quality higher education. This paid off as all of Jyotsna’s sisters are highly qualified across different streams.

Jyotsna also mentions the underlying importance of financial independence that was ever-present while growing up. These values, coupled with formal education and academics, added to her versatile calibre. However, she says studies were never her cup of tea. Her interests were games, food, and fun. Having done her graduation at BMCC, life was relatively stress-free then.

However, getting married at the early age was a turning point in her life when she braved the conventional social norms at the time and pursued her CA studies. She adds that the journey from 1989-1994 was full of challenges, excitement, courage, and family support. Significant challenges to pursue her CA were to convince the in-laws to allow her to go and live in a hostel and study and to be able to meet social obligations as a newly-wed woman, and not being able to give time to her son.

 “To be able to give my 100% to the studies amidst all of this was quite difficult. However, I always kept my eye on the big picture.”

Jyotsna started her professional career at Kinetic Honda, a manufacturing organisation which, she says, was not perceived to be ideal for women and had limitations to growth. “But that made me work even harder. However, it was a role of my choice, and I worked with them for nine years, and those were my formative career years. A combination of experience at Firodiya, a well-respected business house and a Japanese business brand is great learning for any finance professional. I took additional responsibilities on multiple functions and projects to rise the ladder at a good pace as by now; I had found my Ikigai- a reason to live.”

 “Amidst all this, the family challenges continued as my husband Rajesh had moved to Singapore, and I single-handedly attended to our son”.

At the workplace, she always ensures that she works hard and does everything from grassroots and is never bothered about her designation and qualification as, for her, that is a means and not an end. “Over the years, I worked on building and strengthening relationships and never really kept any limitations to what I wanted to achieve.”

COVID has turned the auto industry upside down. New normal is becoming a part of life and businesses as well. Whereas the challenges of COVID have been unprecedented, it also brought new ways of doing businesses. Now employee safety is becoming a top priority, while digital evolution is bringing a new era ahead of the industry.

At Bridgestone, Jyotsna says, the safety of their people and safeguarding their operations have been the topmost priority. Ever since COVID first hit the country, the company took proactive measures to not only keep the people safe but, also streamline operations in the wake of new normal. Furthermore, at the back of accelerated digitisation, Bridgestone India has been able to bring the right solutions for its consumers as well as ensure the same levels of productivity within the organisation. 

When asked about how she feels about working in such a dynamic industry, Jyotsna says, “The automobile industry is where my professional career is slated. Kinetic Honda, SKF Bearings, NRB Bearings, Sandvik Asia and now Bridgestone are my performing turfs. One side of the industry, i.e., channel partners, are the same - similar channels set up requirements, risks, opportunities, and expectations of the partners. What differs is the strength of the product and strength of the competitor. Bridgestone, with its world-class Japanese technology in tyre manufacturing, is one of the leading and most trusted brands with all the strengths on the product, manufacturing, and innovation.” 

“The market in India is huge, and the progressive growth and demographics of the country are definitely positive. At Bridgestone India, we are financially secure with a good product range, best manufacturing facilities, substantial market share, reliable channel partners and an ambitious and committed workforce. The biggest risk is getting complacent and losing focus on cost. The tyre industry is competitive, and market driven. Also, the capacities are in place, thus keeping focus and maintaining cost control is the financial management challenge which is exciting.”

Like everyone, COVID has influenced Jyotsna’s personal and professional life. According to her, COVID was a blessing in disguise to be able to spend all this time at home and spending time to call and check on all near and dear ones, reconnecting, rejuvenating were positives in this situation.

However, work from home bears multiple challenges and ,for her the divide between official work and domestic duties was practically invisible. As the Head of IT and CFO, Jyotsna had a great responsibility to ensure the digital solutions were up and running and without causing the loss of productivity at the same time managing concerns around security and support. “As a CFO, a time to complete FY 20 financials and audits, and the Mid-term – 3 years business plan process which were very challenging.”

“But I would say the times have tested my abilities to stay strong under all situations. I would like to say this to my fellow leaders that encourage your teams throughout and keep the work exciting as always. This will ensure a positive sentiment in these trying times.”

As much as work is refreshing with so much happening, Jyotsna does take personal time to recharge. She loves to drive and have been doing rallies like Raid the Himalaya, Desert Storm, Spice Challenge. She has also done international driving vacations.

 “Amidst the lockdown, I recently drove to Bangalore to be with my son Prateek. The memory of absolutely traffic-free roads and my car racing at 230-250 with confidence to touch Bangalore from Pune non-stop in 9 hours was wonderful. We drove through Kabini and spent a holiday together, making memories.”

“I also like to read, so I took this opportunity to download the most read books Ikigai, Atomic Habits, Just do It – the Nike story and many more.”

 “Netflix was another relaxing way to spend some time, and the most exciting watch for me was Drills apart from many others. I love to socialise and continued e-socialising as well.”

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Comerio Ercole is set to make a significant impact on the global stage in 2026 with its participation in two major industry exhibitions. The company will showcase its latest advancements at both Chinaplas 2026 and Tire Technology Expo 2026, highlighting a comprehensive portfolio designed to enhance precision, productivity and sustainability in polymer processing.

At Tire Technology Expo, Comerio Ercole will present integrated systems tailored for the tyre industry, focusing on high-performance rubber calendering and digital intelligence. A flagship solution is the TRIPLE 4-roll calendering unit. Its innovative "S" configuration provides remarkable flexibility by enabling the processing of both textile and steel cord, as well as the production of rubber sheeting, all within a single line. The system’s capability for simultaneous lamination ensures high precision and product stability while minimising defects. Downtime is a critical factor in tyre production, and the patented FASTEEL system directly addresses this. By automating the steel cord change process, it dramatically reduces changeover time from hours to minutes, allowing the line to continue running during preparation and thereby maximising plant availability and operator safety. Following the calendering process, the SUPERCUT system guarantees clean, precise transversal cuts for both steel and textile-reinforced rubber, integrating guillotine and high-speed rotary blades to minimise waste and streamline downstream winding.

Simultaneously, at Chinaplas 2026, taking place in Hall 2.1 at Stand C85, the company will place a strong emphasis on its patented HYDROPLUS concept for PVC and plastic calendering. This technology suite is engineered to deliver micrometric precision and robust process stability through advanced hydraulic controls. Central to this is HYDROGAP, a system that achieves exceptional thickness uniformity with high-resolution gap positioning. Complementing this are HYDROSAFE, which ensures rapid roll separation for ultimate protection, and HYDROTHERM, a feature that intelligently compensates for thermal expansion to maintain precise gap settings during fluctuating operational temperatures.

Beyond mechanical innovation, the company is driving digital transformation with its CELEMETRY and MINERV-AI platforms. CELEMETRY focuses on sustainability by converting production data into actionable insights for environmental reporting and energy optimisation. MINERV-AI captures and standardises operational expertise through artificial intelligence, supporting more effective maintenance protocols, training procedures and overall operational consistency. Through these combined efforts at both exhibitions, Comerio Ercole is demonstrating a holistic approach to advancing the plastics, rubber and tyre industries.

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The seventh edition of Trelleborg Tires’ Tractor Driver of the Year competition took place at the Cremona Circuit in Italy on 28 February 2026, drawing 50 skilled participants from across the nation. Held at a venue renowned for its professional standards, the event has become a fixture in the agricultural calendar, offering a platform for drivers to demonstrate their expertise while experiencing advanced tyre technology in practical scenarios. After a demanding day of challenges, Francesco Coppe emerged victorious, distinguished by his exceptional precision and versatility across the various disciplines.

The competition featured a series of exercises designed to assess core abilities, including manoeuvring, loader operation, reverse driving and trailer handling, culminating in a field regularity test. Throughout these tasks, participants directly observed the benefits of Trelleborg’s ProgressiveTraction technology, which aims to boost traction, reduce soil impact and enhance overall efficiency. This year, Fendt joined as the technical partner, supplying the machinery for the event. The tractors used, such as the Fendl 300 Vario Gen5, 500 Vario Gen4 and 800 Vario Gen5 models introduced in 2025, exemplified how modern agricultural engineering supports operators in achieving high performance with comfort and ease, both on road and in the field.

Daniela Gambatesa, Marketing Manager Italy, Trelleborg Tires, said, “The ‘Tractor Driver of the Year’ once again confirms its position as a landmark event for the agricultural sector: a unique opportunity to celebrate expertise, innovation and professionalism. This 7th edition recorded a remarkable participation of tractor drivers, highlighting the growing importance of the initiative. A key highlight of the event was the new ‘5,000 Hours of Guaranteed Performance’ campaign dedicated to ProgressiveTraction® treads, originally launched in July 2025 and now featuring a customised look for Fendt tractors equipped with VarioDrive technology. This initiative allows us to prove in real working conditions the long-term durability and efficiency of our tyres, offering tangible support to agricultural professionals in their daily operations. The collaboration with Fendt as technical partner further reinforces our shared commitment to excellence, combining advanced technology with high-performing solutions for the industry.”

Silvia Uderzo, Advertising & Sales Promotion Specialist, Fendt Italia, said, “Fendt has believed in the ‘Tractor Driver of the Year’ project since its early editions, reflecting the trust and importance we attribute to this initiative. Taking part again this year represents a valuable opportunity to enhance the skills of tractor drivers and to demonstrate how the technology, performance and comfort of our machines play a decisive role in improving operational efficiency. The partnership with Trelleborg Tires confirms our shared commitment to delivering increasingly high-performing and sustainable solutions to agricultural professionals, combining innovation with close attention to their real operational needs.”

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Pirelli is all set for the Australian Grand Prix, where a new era of Formula 1 begins with more uncertainties than any season opener in recent history. The 2026 cars, fundamentally redesigned in both power unit and aerodynamics, have completed nine days of pre-season testing across Barcelona and Sakhir, but Albert Park will offer the first genuine opportunity to assess their true potential. For the Italian manufacturer, this weekend represents far more than routine tyre supply; it is about observing how an entirely new generation of machinery interacts with its products on a familiar yet demanding street circuit.

The tyres brought to Melbourne reflect the sport's broader evolution, featuring a reduced contact patch and smaller overall diameter while retaining the 18-inch rim architecture. The full range spans five slick compounds, from C1 to C5, alongside Intermediate and Full Wet options. For Albert Park, Pirelli has selected the three softest compounds, C3, C4 and C5, continuing a strategy employed over the previous two seasons. The 5.278-kilometre layout, winding around a lake, combines fast straights with low and medium speed corners that do not place extreme thermal demands on the rubber. Degradation here typically results from mechanical wear rather than heat buildup, largely due to the smooth asphalt surface comprising public roads. Last season, minor graining appeared on dry days but remained at very low levels.

Friday practice will offer the first indications of how teams approach unlocking their cars' potential. Pirelli anticipates close observation of how squads balance performance simulations with longer runs, particularly regarding thermal management across both axles. The significant energy delivered by new power units to the rear axle creates an asymmetry requiring careful correction, especially in qualifying. Teams are expected to experiment with tyre blanket temperatures and preparation lap strategies to achieve optimal operating windows.

Predicting race strategies involves multiple variables unique to this opening round. Individual car loads will determine whether the softest compound can feature meaningfully in race stints on a circuit considered relatively low in severity. Overtaking presents another consideration, as Albert Park remains challenging for passing despite recent modifications. The introduction of Overtake mode could prove significant here, potentially reshaping tactical approaches.

Weather adds further complexity, with the race falling in early autumn, one week earlier than last year, bringing potential temperature swings and rainfall. Intermittent showers dramatically influenced the 2025 race, won on Intermediate tyres, and similar conditions remain possible.

Melbourne celebrates the 40th anniversary of the Australian Grand Prix this year, marking its 29th occasion as host since replacing Adelaide in 1996. Michael Schumacher holds the record with four victories, followed by Jenson Button and Sebastian Vettel with three each, while 21 other drivers have won here, including reigning champion Lando Norris. McLaren leads constructors with 12 wins, one ahead of Ferrari.

This season also launches a collaboration between Pirelli Design and renowned designer Denis Dekovic, creating 15 special-edition podium caps for selected grands prix. Each cap draws inspiration from host country traditions through dedicated colours and materials. The collection begins in Australia, where podium finishers will wear caps inspired by the southern hemisphere sky and the stars of the Australian flag, available on the Pirelli e-commerce platform.

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Italian bicycle tyre manufacturer Vittoria has expanded its premium road tyre lineup with the introduction of the Corsa PRO Speed in a new 700x30c (30-622) format. This latest addition directly responds to requests from WorldTour professional teams and reflects the shifting priorities in contemporary high-performance road cycling, where riders continuously seek marginal gains in speed, aerodynamics, comfort and overall efficiency.

The new 30 mm model joins the established Corsa PRO family, Vittoria’s flagship range defined by its supple 320 TPI cotton casing. Within this series, each variant serves a specific racing purpose: the Corsa PRO Speed is engineered for outright velocity, the standard Corsa PRO offers versatility for general racing and the Corsa Control is built for challenging conditions. The new 30 mm iteration of the Speed model aims to bridge the gap between aerodynamics and ride quality.

Building on technology introduced with the 2025 Corsa Wide Rim series – a 29 mm tyre co-developed with Team Visma | Lease a Bike to minimise micro-turbulence on wider rims – this new 30 mm tyre is designed to deliver tangible benefits in grip and comfort without sacrificing speed. The increased air volume and larger contact patch provide superior traction, particularly in wet conditions, while also absorbing road vibration for a smoother ride. This setup aligns perfectly with modern road bike frames, which now commonly accommodate wider tyres.

The Corsa PRO Speed 30 mm is positioned as a pure performance tool for elite competition. It is intended for fast, smooth asphalt in events like time trials, triathlons and high-speed road races. By offering this size, Vittoria aims to enhance the racing experience for both professionals and serious amateurs, further cementing its reputation as a leader in road tyre innovation.

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