Jyotsna came on board as the CFO and Head of IT of Bridgestone India, around two-and-a-half years ago - in April 2018. Since then, she has ensured attentive capacities are in place, thus focusing on maintaining cost control and delegating financial management. Afterall, the tyre industry is highly competitive and market-driven. And yes, digital evolution and safety of her colleagues and business partners have become one of her top priorities during the pandemic.

Raised in a modest and orthodox business family of six daughters, principles such as hard work, humility, and honesty were a natural part of growing up for her. Married at the age of twenty-one, Jyotsna wanted to be more than just a housewife. Thus, she pursued her grinding CA qualification while being a mother of a baby boy.

“I pursued further education and got a professional qualification, CA, in 1994. Not an easy call in any way. The profession itself was demanding and then to be able to garner the support of the larger family was a big task considering the social norms at the time. However, with the great support from my in-laws, my husband Rajesh, and my conviction, I managed to pursue this new path,” Jyotsna recalls.

When asked about what she would attribute to the leadership qualities she has achieved, she reflects on her family background and the formative years of her life. Marriage was the ultimate end-goal for all girls back then, she says. But, her father, who was a civil engineer, and ran a unit into precision tools manufacturing, understood the value of education. He ensured all his daughters received quality higher education. This paid off as all of Jyotsna’s sisters are highly qualified across different streams.

Jyotsna also mentions the underlying importance of financial independence that was ever-present while growing up. These values, coupled with formal education and academics, added to her versatile calibre. However, she says studies were never her cup of tea. Her interests were games, food, and fun. Having done her graduation at BMCC, life was relatively stress-free then.

However, getting married at the early age was a turning point in her life when she braved the conventional social norms at the time and pursued her CA studies. She adds that the journey from 1989-1994 was full of challenges, excitement, courage, and family support. Significant challenges to pursue her CA were to convince the in-laws to allow her to go and live in a hostel and study and to be able to meet social obligations as a newly-wed woman, and not being able to give time to her son.

 “To be able to give my 100% to the studies amidst all of this was quite difficult. However, I always kept my eye on the big picture.”

Jyotsna started her professional career at Kinetic Honda, a manufacturing organisation which, she says, was not perceived to be ideal for women and had limitations to growth. “But that made me work even harder. However, it was a role of my choice, and I worked with them for nine years, and those were my formative career years. A combination of experience at Firodiya, a well-respected business house and a Japanese business brand is great learning for any finance professional. I took additional responsibilities on multiple functions and projects to rise the ladder at a good pace as by now; I had found my Ikigai- a reason to live.”

 “Amidst all this, the family challenges continued as my husband Rajesh had moved to Singapore, and I single-handedly attended to our son”.

At the workplace, she always ensures that she works hard and does everything from grassroots and is never bothered about her designation and qualification as, for her, that is a means and not an end. “Over the years, I worked on building and strengthening relationships and never really kept any limitations to what I wanted to achieve.”

COVID has turned the auto industry upside down. New normal is becoming a part of life and businesses as well. Whereas the challenges of COVID have been unprecedented, it also brought new ways of doing businesses. Now employee safety is becoming a top priority, while digital evolution is bringing a new era ahead of the industry.

At Bridgestone, Jyotsna says, the safety of their people and safeguarding their operations have been the topmost priority. Ever since COVID first hit the country, the company took proactive measures to not only keep the people safe but, also streamline operations in the wake of new normal. Furthermore, at the back of accelerated digitisation, Bridgestone India has been able to bring the right solutions for its consumers as well as ensure the same levels of productivity within the organisation. 

When asked about how she feels about working in such a dynamic industry, Jyotsna says, “The automobile industry is where my professional career is slated. Kinetic Honda, SKF Bearings, NRB Bearings, Sandvik Asia and now Bridgestone are my performing turfs. One side of the industry, i.e., channel partners, are the same - similar channels set up requirements, risks, opportunities, and expectations of the partners. What differs is the strength of the product and strength of the competitor. Bridgestone, with its world-class Japanese technology in tyre manufacturing, is one of the leading and most trusted brands with all the strengths on the product, manufacturing, and innovation.” 

“The market in India is huge, and the progressive growth and demographics of the country are definitely positive. At Bridgestone India, we are financially secure with a good product range, best manufacturing facilities, substantial market share, reliable channel partners and an ambitious and committed workforce. The biggest risk is getting complacent and losing focus on cost. The tyre industry is competitive, and market driven. Also, the capacities are in place, thus keeping focus and maintaining cost control is the financial management challenge which is exciting.”

Like everyone, COVID has influenced Jyotsna’s personal and professional life. According to her, COVID was a blessing in disguise to be able to spend all this time at home and spending time to call and check on all near and dear ones, reconnecting, rejuvenating were positives in this situation.

However, work from home bears multiple challenges and ,for her the divide between official work and domestic duties was practically invisible. As the Head of IT and CFO, Jyotsna had a great responsibility to ensure the digital solutions were up and running and without causing the loss of productivity at the same time managing concerns around security and support. “As a CFO, a time to complete FY 20 financials and audits, and the Mid-term – 3 years business plan process which were very challenging.”

“But I would say the times have tested my abilities to stay strong under all situations. I would like to say this to my fellow leaders that encourage your teams throughout and keep the work exciting as always. This will ensure a positive sentiment in these trying times.”

As much as work is refreshing with so much happening, Jyotsna does take personal time to recharge. She loves to drive and have been doing rallies like Raid the Himalaya, Desert Storm, Spice Challenge. She has also done international driving vacations.

 “Amidst the lockdown, I recently drove to Bangalore to be with my son Prateek. The memory of absolutely traffic-free roads and my car racing at 230-250 with confidence to touch Bangalore from Pune non-stop in 9 hours was wonderful. We drove through Kabini and spent a holiday together, making memories.”

“I also like to read, so I took this opportunity to download the most read books Ikigai, Atomic Habits, Just do It – the Nike story and many more.”

 “Netflix was another relaxing way to spend some time, and the most exciting watch for me was Drills apart from many others. I love to socialise and continued e-socialising as well.”

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Georgian company Tegeta Motors, through its environmental arm Tegeta Green Planet, recently spearheaded a major cleanup effort by removing roughly 2,000 illegally discarded tyres from a former landfill near the settlement of Giorgitsminda, Georgia. The operation addressed years of unchecked dumping that had endangered local soil, water and community health.

Despite the challenging terrain, the contaminated site was fully cleared within days using the company’s own resources and in strict adherence to safety protocols. All collected tyres are now set to undergo recycling in line with technical regulations, transforming a longstanding environmental hazard into a manageable waste stream.

This initiative reflects the broader mission of Tegeta Green Planet, which operates under the principle of extended producer responsibility (EPR). Beyond simply remediating a single location, the organisation aims to raise public awareness about the severe consequences of uncontrolled automotive waste disposal, ensuring that collection, transport and recycling are carried out lawfully.

The company has a history of such actions, having previously organised similar cleanups in Tbilisi and Bakuriani. With roughly 45 collection points across Georgia, Tegeta Green Planet encourages responsible disposal through its recycling initiative. Authorised in 2022 to manage the national EPR scheme for waste tyres, the organisation has since attracted nearly 350 manufacturers to its collective compliance system.

Shalva Akhvlediani, Director, Tegeta Green Planet, said, "We are delighted that, as part of a joint initiative between Tegeta Motors and Tegeta Green Planet, we have implemented another large-scale project and cleared the contaminated area of car tyres. Such activities significantly reduce the negative impact on the environment, especially considering that the collected waste is recycled in full compliance with technical regulations. We have carried out similar projects many times before. Last year alone, Tegeta Green Planet collected and recycled more than 6,000 tonnes of automotive waste – tyres, batteries and used oil. We are proud that these figures are growing every year, and in this way, we are contributing to the development of a circular economy and environmental protection in our country. We ask our citizens to report any areas contaminated with automotive waste to us. This can be done via the Tegeta Green Planet website or the Tegeta app, and we will respond accordingly.”

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The Alliance for the Future of Tires (AZuR) has expanded its network with the addition of Granuband, a Dutch leader in high-quality tyre recycling, as its newest partner. As a prominent manufacturer of rubber granules, Granuband strengthens AZuR’s mission to advance a sustainable circular economy for tires across Europe through its expertise in material recovery.

Established in 1991, Granuband specialises in the mechanical recycling of end-of-life tyres using state-of-the-art facilities to produce premium rubber granules and powders. These materials are exported globally for use in sports surfaces, infrastructure projects, industrial goods and various technical applications, showcasing the versatility of recycled rubber.

Beyond manufacturing, Granuband plays a critical role in the collection and logistics of used tyres, traditionally focusing on passenger car tyres in the Benelux region. In recent years, the company has expanded its operations to include truck, agricultural and other specialised tyre categories, driven by a longstanding commitment to innovation in technology, logistics and new applications.

Since 2024, Granuband has operated under Circtec, an international firm specialising in advanced tyre pyrolysis. This integration merges Granuband’s mechanical recycling strengths with Circtec’s chemical recovery technology, creating a comprehensive system that recovers nearly all tyre components. Together, they aim to boost recycling rates, optimise raw material use, cut CO₂ emissions and develop new recyclable materials. Granuband’s addition to AZuR notably reinforces the mechanical recycling pillar, a vital component of the circular economy.

Network coordinator Christina Guth said, “With Granuband, we are expanding our network to include an important player in the mechanical recycling of used tyres. High-quality rubber granules are key to closing the material cycle and reducing dependence on primary raw materials.”

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The Yokohama Rubber Co., Ltd. hosted its 12th Panel Discussion on Biodiversity as an online event on 6 March 2026, bringing together a wide range of participants from 121 locations across Japan. This annual gathering serves as a platform for reflecting on the significance of biodiversity conservation. This year’s programme featured a keynote speech by Dr Kaoruko Kurata, a professor at Yokohama National University’s College of Education and Institute for Multidisciplinary Sciences, titled ‘Creating a Well-Being Society from the Perspective of Biocultural Diversity’. Following her address, the event highlighted the Yokohama Rubber Group’s own conservation efforts, with a lively discussion themed ‘Nature Positive Initiatives through Collaboration between Communities and Companies’ moderated by Dr Tetsuya Kitazawa, Director of Ecology Path Inc. and a lecturer at Edogawa University. The exchange included the company’s employees alongside representatives from local governments, businesses, non-profit organisations, and civic groups.

A central case study presented was the ongoing work at Kameyama Satoyama Park, a Nature Symbiosis Site. Under a support agreement with Kameyama City in Mie Prefecture, Kameyama Bead Company, a tyre bead manufacturing and sales subsidiary of Yokohama Rubber, conducts activities such as removing invasive species and maintaining the park grounds. A city official joined to discuss these efforts, which helped all participants deepen their understanding of practical conservation measures.

Since the adoption of the global nature positive goal at COP15 in December 2022, momentum has grown worldwide, including in Japan. The Yokohama Rubber fully supports this direction and has been an active participant in the TNFD Forum and the 30by30 Alliance for Biodiversity since January 2023. The company advances conservation across its value chain through initiatives like the YOKOHAMA Forever Forest tree-planting events, water quality and biodiversity monitoring and community awareness programmes at its global sites, alongside promoting agroforestry on natural rubber farms. Operating under its sustainability management slogan, Caring for the Future, the company remains committed to creating shared value by addressing social issues through its core business activities.

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Comerio Ercole is all set to make a significant impact on the global stage in April 2026 with its participation in three major industry events – India Rubber Expo (IRE) 2026, Techtextil 2026 and Chinaplas 2026. The exhibitions will be an opportunity for the company to present cutting-edge developments focused on efficiency, sustainability and product quality while strengthening relationships with customers and partners from around the world. Drawing on its extensive heritage in calendering technology, the company will highlight how its advanced, high-performance systems are engineered to meet the rigorous demands of modern production environments.

The first in this series of engagements is the India Rubber Expo, scheduled for 7 to 10 April, where Comerio Ercole will be situated at Booth L-012A. Recognised as Asia’s largest and most significant rubber industry event, this exhibition provides a key opportunity for the company to present its specialised capabilities to the regional and global rubber manufacturing community.

At Techtextil 2026, the premier international fair for technical textiles and nonwovens, scheduled for 21 to 24 April, Comerio Ercole will be located in Hall 12.0 at Stand C41, where it will showcase its latest innovations for the nonwovens sector. Simultaneously, Comerio Ercole will be present at Chinaplas 2026 (21 to 24 April), the world’s leading trade fair for plastics and rubber, occupying Booth 2.1C85. This parallel participation underscores the company’s versatility and its ability to deliver tailored solutions across the technical textiles, plastics and rubber domains.

This busy month comes on the back of a successful presence at the recently held Tire Technology Expo 2026 (3–5 March) in Hannover, Germany. Comerio Ercole won the ‘Tire Manufacturing Innovation of the Year’ award and also managed to clinch a spot as finalist in three additional award categories, highlighting its pervasive leadership and innovative edge in calendering technology.

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