Jyotsna came on board as the CFO and Head of IT of Bridgestone India, around two-and-a-half years ago - in April 2018. Since then, she has ensured attentive capacities are in place, thus focusing on maintaining cost control and delegating financial management. Afterall, the tyre industry is highly competitive and market-driven. And yes, digital evolution and safety of her colleagues and business partners have become one of her top priorities during the pandemic.

Raised in a modest and orthodox business family of six daughters, principles such as hard work, humility, and honesty were a natural part of growing up for her. Married at the age of twenty-one, Jyotsna wanted to be more than just a housewife. Thus, she pursued her grinding CA qualification while being a mother of a baby boy.

“I pursued further education and got a professional qualification, CA, in 1994. Not an easy call in any way. The profession itself was demanding and then to be able to garner the support of the larger family was a big task considering the social norms at the time. However, with the great support from my in-laws, my husband Rajesh, and my conviction, I managed to pursue this new path,” Jyotsna recalls.

When asked about what she would attribute to the leadership qualities she has achieved, she reflects on her family background and the formative years of her life. Marriage was the ultimate end-goal for all girls back then, she says. But, her father, who was a civil engineer, and ran a unit into precision tools manufacturing, understood the value of education. He ensured all his daughters received quality higher education. This paid off as all of Jyotsna’s sisters are highly qualified across different streams.

Jyotsna also mentions the underlying importance of financial independence that was ever-present while growing up. These values, coupled with formal education and academics, added to her versatile calibre. However, she says studies were never her cup of tea. Her interests were games, food, and fun. Having done her graduation at BMCC, life was relatively stress-free then.

However, getting married at the early age was a turning point in her life when she braved the conventional social norms at the time and pursued her CA studies. She adds that the journey from 1989-1994 was full of challenges, excitement, courage, and family support. Significant challenges to pursue her CA were to convince the in-laws to allow her to go and live in a hostel and study and to be able to meet social obligations as a newly-wed woman, and not being able to give time to her son.

 “To be able to give my 100% to the studies amidst all of this was quite difficult. However, I always kept my eye on the big picture.”

Jyotsna started her professional career at Kinetic Honda, a manufacturing organisation which, she says, was not perceived to be ideal for women and had limitations to growth. “But that made me work even harder. However, it was a role of my choice, and I worked with them for nine years, and those were my formative career years. A combination of experience at Firodiya, a well-respected business house and a Japanese business brand is great learning for any finance professional. I took additional responsibilities on multiple functions and projects to rise the ladder at a good pace as by now; I had found my Ikigai- a reason to live.”

 “Amidst all this, the family challenges continued as my husband Rajesh had moved to Singapore, and I single-handedly attended to our son”.

At the workplace, she always ensures that she works hard and does everything from grassroots and is never bothered about her designation and qualification as, for her, that is a means and not an end. “Over the years, I worked on building and strengthening relationships and never really kept any limitations to what I wanted to achieve.”

COVID has turned the auto industry upside down. New normal is becoming a part of life and businesses as well. Whereas the challenges of COVID have been unprecedented, it also brought new ways of doing businesses. Now employee safety is becoming a top priority, while digital evolution is bringing a new era ahead of the industry.

At Bridgestone, Jyotsna says, the safety of their people and safeguarding their operations have been the topmost priority. Ever since COVID first hit the country, the company took proactive measures to not only keep the people safe but, also streamline operations in the wake of new normal. Furthermore, at the back of accelerated digitisation, Bridgestone India has been able to bring the right solutions for its consumers as well as ensure the same levels of productivity within the organisation. 

When asked about how she feels about working in such a dynamic industry, Jyotsna says, “The automobile industry is where my professional career is slated. Kinetic Honda, SKF Bearings, NRB Bearings, Sandvik Asia and now Bridgestone are my performing turfs. One side of the industry, i.e., channel partners, are the same - similar channels set up requirements, risks, opportunities, and expectations of the partners. What differs is the strength of the product and strength of the competitor. Bridgestone, with its world-class Japanese technology in tyre manufacturing, is one of the leading and most trusted brands with all the strengths on the product, manufacturing, and innovation.” 

“The market in India is huge, and the progressive growth and demographics of the country are definitely positive. At Bridgestone India, we are financially secure with a good product range, best manufacturing facilities, substantial market share, reliable channel partners and an ambitious and committed workforce. The biggest risk is getting complacent and losing focus on cost. The tyre industry is competitive, and market driven. Also, the capacities are in place, thus keeping focus and maintaining cost control is the financial management challenge which is exciting.”

Like everyone, COVID has influenced Jyotsna’s personal and professional life. According to her, COVID was a blessing in disguise to be able to spend all this time at home and spending time to call and check on all near and dear ones, reconnecting, rejuvenating were positives in this situation.

However, work from home bears multiple challenges and ,for her the divide between official work and domestic duties was practically invisible. As the Head of IT and CFO, Jyotsna had a great responsibility to ensure the digital solutions were up and running and without causing the loss of productivity at the same time managing concerns around security and support. “As a CFO, a time to complete FY 20 financials and audits, and the Mid-term – 3 years business plan process which were very challenging.”

“But I would say the times have tested my abilities to stay strong under all situations. I would like to say this to my fellow leaders that encourage your teams throughout and keep the work exciting as always. This will ensure a positive sentiment in these trying times.”

As much as work is refreshing with so much happening, Jyotsna does take personal time to recharge. She loves to drive and have been doing rallies like Raid the Himalaya, Desert Storm, Spice Challenge. She has also done international driving vacations.

 “Amidst the lockdown, I recently drove to Bangalore to be with my son Prateek. The memory of absolutely traffic-free roads and my car racing at 230-250 with confidence to touch Bangalore from Pune non-stop in 9 hours was wonderful. We drove through Kabini and spent a holiday together, making memories.”

“I also like to read, so I took this opportunity to download the most read books Ikigai, Atomic Habits, Just do It – the Nike story and many more.”

 “Netflix was another relaxing way to spend some time, and the most exciting watch for me was Drills apart from many others. I love to socialise and continued e-socialising as well.”

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Tegeta Green Planet recently visited the Georgian-American School in Batumi to mark Earth Day, where a presentation on specific waste management was held for fifth and sixth grade students. The meeting was conducted in an interactive format and included a variety of activities, enabling students to better understand environmental responsibility and the importance of proper waste handling.

Students actively participated in discussions, answered questions and engaged in practical tasks, gaining knowledge they can apply in everyday life about treating the environment responsibly and transforming waste into a resource. At the end of the activity, participants received certificates and symbolic gifts for their engagement, which further boosted their motivation and positive experience.

Established under the corporate social responsibility framework of Tegeta Holding, Tegeta Green Planet aims to raise environmental awareness in society and encourage sustainable behaviour. The organisation’s team actively collaborates with educational institutions by visiting schools and delivering informative presentations, interactive activities and engaging games that help students understand environmental protection through practical examples.

The main goal of the initiative is to raise environmental awareness among the younger generation and develop skills that will help them become more responsible citizens in the future. This activity is part of a broader educational campaign through which Tegeta Green Planet will gradually visit schools across different regions of Georgia.

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The Automotive Tyre Manufacturers’ Association (ATMA) has called on the Government of India to introduce customs duty relief on critical raw materials due to supply chain instability from the West Asia crisis. ATMA acknowledged the government’s temporary duty exemption on synthetic rubber and certain resins until June 2026 as a constructive step.

Despite this, ATMA noted that inputs like tyre cord fabric, bead wire, steel cord, carbon black, processing oils and petrochemical chemicals still attract high import duties during price volatility and supply constraints. Crude-linked inputs account for up to 70 percent of raw material costs, with volatile crude prices and stressed shipping routes raising costs, delaying shipments and increasing freight and insurance premiums.

ATMA also highlighted bead wire shortages caused by domestic industrial gas and LPG issues, requesting a temporary waiver from Quality Control Order requirements for imports. The association sought sulphur supplies for tyre manufacturers and urged refineries to sustain process oils while shifting towards high-value materials like Neodymium Polybutadiene Rubber.

ATMA warned that raw material disruptions could affect farm and logistics tyre supplies. The association reaffirmed support for Make in India and self-reliance, stressing continued government-industry dialogue to protect original equipment manufacturers, transporters, farmers and consumers.

Arun Mammen, Chairman, ATMA, said, "We appreciate the Government’s timely support. However, given continued global uncertainties, extending duty relief to other critical raw materials is essential to maintain production stability and cost competitiveness."

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Formula 1 and Mumbai Falcons Racing Limited have unveiled India’s first official F1 Sim Racing Championship, marking a milestone for motorsport in the country. Under an agreement granting Mumbai Falcons rights to host an F1 sanctioned virtual competition, the F1 Sim Racing India Open 2026 establishes a national platform for emerging talent. The championship creates a structured transition from simulated to professional motorsport, offering young drivers a credible entry point. This marks the first time Formula 1 has introduced such a program exclusively for India.

The announcement arrives amid growing momentum to bring Formula 1 back to India and rising fan engagement. With esports now recognised under the Promotion and Regulation of Online Gaming Act of 2025, the championship connects the country to Formula 1’s global driver pathway, tapping into an expanding motorsport ecosystem.

The competition will be conducted on F1 25, the official game of the FIA Formula 1 World Championship, featuring identical circuits, formats, and liveries as the global series. Registrations open 30 April 2026 on the MFRL App. Participants can compete via PC, PlayStation 5 and Xbox. Online qualifiers will lead to city-based simulator rounds, culminating in a national final in Mumbai in November.

Mumbai Falcons has previously supported the early careers of drivers who reached motorsport’s pinnacle, including Jehan Daruvala, Kush Maini, Arthur Leclerc, Dino Beganovic, Sebastian Montoya, Rafael Camara, James Wharton, Freddie Slater, Kean Nakamura Berta, Oleksandr Bondarev, Kimi Antonelli, Arvid Lindblad and Oliver Bearman. This proven foundation positions Mumbai Falcons to deliver India’s first scalable motorsport pipeline.

Narain Karthikeyan, India's first Formula 1 Driver, said, “India has long been central to global growth story of Formula 1. With 78.8 million fans and a generation raised on F1 gaming, the time is right to introduce an official, competitive Sim Racing Championship here. Mumbai Falcons are the ideal partner, having invested years in building India’s motorsport pipeline. This initiative is unique, globally exclusive and will set a new benchmark for talent development.”

Ameet Gadhoke, Managing Director, Mumbai Falcons Racing Limited, said, “When we founded Mumbai Falcons in 2019, our ambition was to place India firmly on the global motorsport map and build a pipeline for world-class talent. Mumbai Falcons became the first Indian team to win an FIA-accredited international racing Championship. We have also supported the early careers of future Formula 1 stars. Partnering with Formula 1 to bring the F1 Sim Racing India Open 2026 to life is yet another significant initiative in that direction.”

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The Alliance for the Future of Tires (AZuR) has gained a new technology partner, AKIN Solutions, which is pioneering advanced material recycling methods for end-of-life tyres through its developing platform known as Rubber BioRefine. This biotechnology-driven system applies enzymatic processes originally refined in the plastics industry to rubber recycling for the first time, marking a significant step forward in the tyre circular economy. The central innovation focuses on converting previously hard-to-recycle tyre components into high-quality raw materials that match the quality of primary resources, thereby addressing a long-standing challenge in waste tire management.

At the core of the Rubber BioRefine approach is the selective cleavage of rubber polymer chains at the molecular level, which produces defined polymer fragments while preserving their structural integrity. Unlike conventional mechanical recycling methods that typically lead to a reduction in material value, this enzymatic technique enables a much higher grade of material reuse. It opens new possibilities for demanding rubber applications. The technology is specifically designed to integrate with existing recycling systems, particularly in combination with devulcanisation processes.

Another essential element of the platform is high-resolution molecular imaging using MALDI-MSI, a technique that allows AKIN Solutions to analyse the composition of rubber samples and create precise spatial maps of the compounds present. For the first time, this provides detailed insights into which substances exist in specific areas and at what concentrations, enabling more targeted assessment of material flows. Such precision is a key prerequisite for significantly more efficient recycling processes and for achieving high-quality circular economy management.

The technology remains in the development phase, with the ultimate goal of achieving industrial scalability and enabling large-scale economic application. Through this innovative combination of precise molecular analysis and enzymatic recovery, AKIN Solutions aims to fundamentally improve the material recycling of scrap tyres, reduce waste and emissions and help close material cycles. The partnership with AZuR is expected to strengthen the creation of future-proof, sustainable solutions for the entire tyre recycling value chain.

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