Jyotsna came on board as the CFO and Head of IT of Bridgestone India, around two-and-a-half years ago - in April 2018. Since then, she has ensured attentive capacities are in place, thus focusing on maintaining cost control and delegating financial management. Afterall, the tyre industry is highly competitive and market-driven. And yes, digital evolution and safety of her colleagues and business partners have become one of her top priorities during the pandemic.

Raised in a modest and orthodox business family of six daughters, principles such as hard work, humility, and honesty were a natural part of growing up for her. Married at the age of twenty-one, Jyotsna wanted to be more than just a housewife. Thus, she pursued her grinding CA qualification while being a mother of a baby boy.

“I pursued further education and got a professional qualification, CA, in 1994. Not an easy call in any way. The profession itself was demanding and then to be able to garner the support of the larger family was a big task considering the social norms at the time. However, with the great support from my in-laws, my husband Rajesh, and my conviction, I managed to pursue this new path,” Jyotsna recalls.

When asked about what she would attribute to the leadership qualities she has achieved, she reflects on her family background and the formative years of her life. Marriage was the ultimate end-goal for all girls back then, she says. But, her father, who was a civil engineer, and ran a unit into precision tools manufacturing, understood the value of education. He ensured all his daughters received quality higher education. This paid off as all of Jyotsna’s sisters are highly qualified across different streams.

Jyotsna also mentions the underlying importance of financial independence that was ever-present while growing up. These values, coupled with formal education and academics, added to her versatile calibre. However, she says studies were never her cup of tea. Her interests were games, food, and fun. Having done her graduation at BMCC, life was relatively stress-free then.

However, getting married at the early age was a turning point in her life when she braved the conventional social norms at the time and pursued her CA studies. She adds that the journey from 1989-1994 was full of challenges, excitement, courage, and family support. Significant challenges to pursue her CA were to convince the in-laws to allow her to go and live in a hostel and study and to be able to meet social obligations as a newly-wed woman, and not being able to give time to her son.

 “To be able to give my 100% to the studies amidst all of this was quite difficult. However, I always kept my eye on the big picture.”

Jyotsna started her professional career at Kinetic Honda, a manufacturing organisation which, she says, was not perceived to be ideal for women and had limitations to growth. “But that made me work even harder. However, it was a role of my choice, and I worked with them for nine years, and those were my formative career years. A combination of experience at Firodiya, a well-respected business house and a Japanese business brand is great learning for any finance professional. I took additional responsibilities on multiple functions and projects to rise the ladder at a good pace as by now; I had found my Ikigai- a reason to live.”

 “Amidst all this, the family challenges continued as my husband Rajesh had moved to Singapore, and I single-handedly attended to our son”.

At the workplace, she always ensures that she works hard and does everything from grassroots and is never bothered about her designation and qualification as, for her, that is a means and not an end. “Over the years, I worked on building and strengthening relationships and never really kept any limitations to what I wanted to achieve.”

COVID has turned the auto industry upside down. New normal is becoming a part of life and businesses as well. Whereas the challenges of COVID have been unprecedented, it also brought new ways of doing businesses. Now employee safety is becoming a top priority, while digital evolution is bringing a new era ahead of the industry.

At Bridgestone, Jyotsna says, the safety of their people and safeguarding their operations have been the topmost priority. Ever since COVID first hit the country, the company took proactive measures to not only keep the people safe but, also streamline operations in the wake of new normal. Furthermore, at the back of accelerated digitisation, Bridgestone India has been able to bring the right solutions for its consumers as well as ensure the same levels of productivity within the organisation. 

When asked about how she feels about working in such a dynamic industry, Jyotsna says, “The automobile industry is where my professional career is slated. Kinetic Honda, SKF Bearings, NRB Bearings, Sandvik Asia and now Bridgestone are my performing turfs. One side of the industry, i.e., channel partners, are the same - similar channels set up requirements, risks, opportunities, and expectations of the partners. What differs is the strength of the product and strength of the competitor. Bridgestone, with its world-class Japanese technology in tyre manufacturing, is one of the leading and most trusted brands with all the strengths on the product, manufacturing, and innovation.” 

“The market in India is huge, and the progressive growth and demographics of the country are definitely positive. At Bridgestone India, we are financially secure with a good product range, best manufacturing facilities, substantial market share, reliable channel partners and an ambitious and committed workforce. The biggest risk is getting complacent and losing focus on cost. The tyre industry is competitive, and market driven. Also, the capacities are in place, thus keeping focus and maintaining cost control is the financial management challenge which is exciting.”

Like everyone, COVID has influenced Jyotsna’s personal and professional life. According to her, COVID was a blessing in disguise to be able to spend all this time at home and spending time to call and check on all near and dear ones, reconnecting, rejuvenating were positives in this situation.

However, work from home bears multiple challenges and ,for her the divide between official work and domestic duties was practically invisible. As the Head of IT and CFO, Jyotsna had a great responsibility to ensure the digital solutions were up and running and without causing the loss of productivity at the same time managing concerns around security and support. “As a CFO, a time to complete FY 20 financials and audits, and the Mid-term – 3 years business plan process which were very challenging.”

“But I would say the times have tested my abilities to stay strong under all situations. I would like to say this to my fellow leaders that encourage your teams throughout and keep the work exciting as always. This will ensure a positive sentiment in these trying times.”

As much as work is refreshing with so much happening, Jyotsna does take personal time to recharge. She loves to drive and have been doing rallies like Raid the Himalaya, Desert Storm, Spice Challenge. She has also done international driving vacations.

 “Amidst the lockdown, I recently drove to Bangalore to be with my son Prateek. The memory of absolutely traffic-free roads and my car racing at 230-250 with confidence to touch Bangalore from Pune non-stop in 9 hours was wonderful. We drove through Kabini and spent a holiday together, making memories.”

“I also like to read, so I took this opportunity to download the most read books Ikigai, Atomic Habits, Just do It – the Nike story and many more.”

 “Netflix was another relaxing way to spend some time, and the most exciting watch for me was Drills apart from many others. I love to socialise and continued e-socialising as well.”

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TyreSafe, UK’s charity dedicated to raising tyre safety awareness, has issued a reminder that underinflated tyres can lead to higher fuel consumption, a concern that is especially relevant given the current geopolitical pressures on global energy markets. With pump prices beginning to climb again across the UK, motorists are being encouraged to carry out basic vehicle maintenance as a way to improve fuel efficiency.

This week, motoring organisations including the RAC and AA have urged drivers to adopt efficient driving habits and ensure their tyres are properly inflated to mitigate the impact of rising costs. Recent RAC Fuel Watch data reveals a significant increase at the pumps, with petrol climbing by approximately 4.68p per litre and diesel rising by around 8.59p per litre in just over a week, coinciding with escalating tensions in the Middle East.

According to TyreSafe, checking tyre pressures at least once a month and before longer trips is essential. Drivers should refer to the manufacturer’s recommended levels, typically listed in the vehicle handbook or on a sticker inside the driver’s door frame or fuel cap.

Many motorists may not realise that driving on underinflated tyres could be silently increasing their fuel bills. Research from The Motor Ombudsman indicates that more than half of all tyres on UK roads may be running below the ideal pressure. This increases rolling resistance, meaning the engine has to work harder to maintain normal speeds.

Even a modest drop in pressure can have an effect. A 10 percent reduction can raise fuel consumption by about two percent, adding unnecessary costs. Safety is also compromised, as a 20 percent decrease can impair handling and grip, heightening the risk of incidents. With costs rising again, a simple tyre check can support both road safety and household budgets.

Stuart Lovatt, Chair of TyreSafe, said, “When fuel prices rise, drivers naturally look for ways to make their fuel last longer. One of the simplest things they can do is check their tyre pressures regularly. Underinflated tyres increase rolling resistance, which means the vehicle has to work harder and burn more fuel just to move forward. It may seem like a small issue, but over time it can quietly add to the cost of every journey. More importantly, tyres that are not inflated correctly can reduce grip, handling and overall vehicle stability. Keeping tyres at the correct pressure isn’t just about saving fuel – it’s a critical part of staying safe on the road.”

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Kanifing Municipal Council (KMC) has inaugurated The Gambia’s inaugural tyre recycling plant, a pioneering step forward in the nation's efforts to combat environmental degradation and manage waste. As per a report by The Point, this landmark facility, established with financial support from the United Nations Development Programme (UNDP), is engineered to process end-of-life tyres into reusable materials, directly confronting a long-standing waste issue that has seen discarded tyres obstruct waterways and blight communities for years.

During the inauguration, representatives from KMC highlighted the council's dedication to forward-thinking solutions, ecological responsibility and local advancement. The project was presented as a testament to the effective synergy between local governance and international cooperation in achieving significant environmental progress. The new plant is anticipated to yield substantial advantages, including mitigating pollution and enhancing urban cleanliness from an environmental perspective, while simultaneously unlocking economic potential through the creation of valuable resources from waste.

This, in turn, could stimulate local enterprise and generate employment. Officials characterised the venture as emblematic of a shared resolve to foster a cleaner and more resilient nation. By establishing this recycling facility, KMC has positioned itself at the vanguard of ecological innovation within the country, establishing a benchmark for future sustainable initiatives across The Gambia.

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Sun Auto Tire & Service, one of the largest independent tyre and automotive service providers in US, has unveiled Drive With Purpose, a new community-focused initiative designed to embed charitable action into the company’s daily operations. The programme transforms each service visit into an opportunity for both employees and customers to contribute to local communities. Rooted in the company’s heritage as an independent shop, the effort balances grassroots engagement with the backing of a national network.

The initiative is structured around three core pillars. Through Community Partnerships, Sun Auto strengthens local neighbourhoods by supporting food banks, events and fundraising tied to routine vehicle maintenance. A second pillar is dedicated to Veteran Causes, channelling resources towards organisations that assist veterans and first responders. These efforts emphasise mobility, independence and career opportunities beyond military service. The third area, Educational Development, focuses on technical training and workforce education, aiming to cultivate the next generation of automotive technicians and ensure the industry’s long-term vitality.

Drive With Purpose builds on existing philanthropic momentum. Last year, Sun Auto contributed more than USD 70,000 to charitable causes and has already donated USD 30,000 in the first quarter of this year. The company is now directing increased attention to veteran support, workforce development and local partnerships.

In January, more than seven hundred employees gathered in Arizona for the DRIVE 2026 Leadership Workshop. Regional teams competed to direct donations to charities of their choice, including organisations such as America’s VetDogs, Susan G. Komen Tunnel to Towers Foundation, TechForce Foundation and No Kid Hungry. reinforcing the company’s commitment to purpose-driven community impact.

Tony Puckett, CEO, Sun Auto Tire & Service, said, "Drive With Purpose is a platform in which we can support our local communities every day. It connects the automotive service work that we are doing in our stores to the opportunity to serve others in need within our local markets and gives our teams and guests a great way to support these amazing charitable organisations.  Every mile truly matters, and this is how we bring that to life."

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Pirelli has renewed its collaboration with Toyota Gazoo Racing in North American rallying, a partnership that will see the new Toyota GR Corolla Rally RC2 make its competitive debut this weekend at the 100 Acre Wood Rally. This marks the second round of the season and reintroduces the Corolla name to international rally competition.

The vehicle, developed specifically for the RC2 category of the American Rally Association (ARA), is derived from the road-going GR Corolla and has been meticulously refined with contributions from Jari-Matti Latvala and Juho Hänninen. Central to its development was the use of the latest Pirelli AT Scorpion gravel tyres, an advanced evolution of a tyre family already widely respected in the World Rally Championship for its consistent reliability and performance. These same tyres will be used throughout the entirety of the American season.

American driver Seth Quintero has been selected to pilot the new machine for the remaining rounds of the championship, bringing fresh energy to the campaign. The Toyota GR Corolla Rally RC2 represents a significant technical achievement, blending production-based design with competition-focused engineering. The development process benefited from extensive testing and the input of world-class drivers, ensuring the car is well prepared for the challenges of the ARA. With the Pirelli AT Scorpion tyres providing a proven foundation for gravel performance, the team enters the season with strong momentum and clear objectives for the rounds ahead.

Terenzio Testoni, Rally Activity Manager, Pirelli, said, “It’s a pleasure to see our collaboration with Toyota renewed in American rallying with a technically exciting project such as the Toyota GR Corolla Rally RC2. The ARA championship is a top-level series that adds to the many rally and GT programmes supplied by Pirelli around the world. We are ready to bring our experience to support Toyota in this new challenge.”

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