Jyotsna came on board as the CFO and Head of IT of Bridgestone India, around two-and-a-half years ago - in April 2018. Since then, she has ensured attentive capacities are in place, thus focusing on maintaining cost control and delegating financial management. Afterall, the tyre industry is highly competitive and market-driven. And yes, digital evolution and safety of her colleagues and business partners have become one of her top priorities during the pandemic.

Raised in a modest and orthodox business family of six daughters, principles such as hard work, humility, and honesty were a natural part of growing up for her. Married at the age of twenty-one, Jyotsna wanted to be more than just a housewife. Thus, she pursued her grinding CA qualification while being a mother of a baby boy.

“I pursued further education and got a professional qualification, CA, in 1994. Not an easy call in any way. The profession itself was demanding and then to be able to garner the support of the larger family was a big task considering the social norms at the time. However, with the great support from my in-laws, my husband Rajesh, and my conviction, I managed to pursue this new path,” Jyotsna recalls.

When asked about what she would attribute to the leadership qualities she has achieved, she reflects on her family background and the formative years of her life. Marriage was the ultimate end-goal for all girls back then, she says. But, her father, who was a civil engineer, and ran a unit into precision tools manufacturing, understood the value of education. He ensured all his daughters received quality higher education. This paid off as all of Jyotsna’s sisters are highly qualified across different streams.

Jyotsna also mentions the underlying importance of financial independence that was ever-present while growing up. These values, coupled with formal education and academics, added to her versatile calibre. However, she says studies were never her cup of tea. Her interests were games, food, and fun. Having done her graduation at BMCC, life was relatively stress-free then.

However, getting married at the early age was a turning point in her life when she braved the conventional social norms at the time and pursued her CA studies. She adds that the journey from 1989-1994 was full of challenges, excitement, courage, and family support. Significant challenges to pursue her CA were to convince the in-laws to allow her to go and live in a hostel and study and to be able to meet social obligations as a newly-wed woman, and not being able to give time to her son.

 “To be able to give my 100% to the studies amidst all of this was quite difficult. However, I always kept my eye on the big picture.”

Jyotsna started her professional career at Kinetic Honda, a manufacturing organisation which, she says, was not perceived to be ideal for women and had limitations to growth. “But that made me work even harder. However, it was a role of my choice, and I worked with them for nine years, and those were my formative career years. A combination of experience at Firodiya, a well-respected business house and a Japanese business brand is great learning for any finance professional. I took additional responsibilities on multiple functions and projects to rise the ladder at a good pace as by now; I had found my Ikigai- a reason to live.”

 “Amidst all this, the family challenges continued as my husband Rajesh had moved to Singapore, and I single-handedly attended to our son”.

At the workplace, she always ensures that she works hard and does everything from grassroots and is never bothered about her designation and qualification as, for her, that is a means and not an end. “Over the years, I worked on building and strengthening relationships and never really kept any limitations to what I wanted to achieve.”

COVID has turned the auto industry upside down. New normal is becoming a part of life and businesses as well. Whereas the challenges of COVID have been unprecedented, it also brought new ways of doing businesses. Now employee safety is becoming a top priority, while digital evolution is bringing a new era ahead of the industry.

At Bridgestone, Jyotsna says, the safety of their people and safeguarding their operations have been the topmost priority. Ever since COVID first hit the country, the company took proactive measures to not only keep the people safe but, also streamline operations in the wake of new normal. Furthermore, at the back of accelerated digitisation, Bridgestone India has been able to bring the right solutions for its consumers as well as ensure the same levels of productivity within the organisation. 

When asked about how she feels about working in such a dynamic industry, Jyotsna says, “The automobile industry is where my professional career is slated. Kinetic Honda, SKF Bearings, NRB Bearings, Sandvik Asia and now Bridgestone are my performing turfs. One side of the industry, i.e., channel partners, are the same - similar channels set up requirements, risks, opportunities, and expectations of the partners. What differs is the strength of the product and strength of the competitor. Bridgestone, with its world-class Japanese technology in tyre manufacturing, is one of the leading and most trusted brands with all the strengths on the product, manufacturing, and innovation.” 

“The market in India is huge, and the progressive growth and demographics of the country are definitely positive. At Bridgestone India, we are financially secure with a good product range, best manufacturing facilities, substantial market share, reliable channel partners and an ambitious and committed workforce. The biggest risk is getting complacent and losing focus on cost. The tyre industry is competitive, and market driven. Also, the capacities are in place, thus keeping focus and maintaining cost control is the financial management challenge which is exciting.”

Like everyone, COVID has influenced Jyotsna’s personal and professional life. According to her, COVID was a blessing in disguise to be able to spend all this time at home and spending time to call and check on all near and dear ones, reconnecting, rejuvenating were positives in this situation.

However, work from home bears multiple challenges and ,for her the divide between official work and domestic duties was practically invisible. As the Head of IT and CFO, Jyotsna had a great responsibility to ensure the digital solutions were up and running and without causing the loss of productivity at the same time managing concerns around security and support. “As a CFO, a time to complete FY 20 financials and audits, and the Mid-term – 3 years business plan process which were very challenging.”

“But I would say the times have tested my abilities to stay strong under all situations. I would like to say this to my fellow leaders that encourage your teams throughout and keep the work exciting as always. This will ensure a positive sentiment in these trying times.”

As much as work is refreshing with so much happening, Jyotsna does take personal time to recharge. She loves to drive and have been doing rallies like Raid the Himalaya, Desert Storm, Spice Challenge. She has also done international driving vacations.

 “Amidst the lockdown, I recently drove to Bangalore to be with my son Prateek. The memory of absolutely traffic-free roads and my car racing at 230-250 with confidence to touch Bangalore from Pune non-stop in 9 hours was wonderful. We drove through Kabini and spent a holiday together, making memories.”

“I also like to read, so I took this opportunity to download the most read books Ikigai, Atomic Habits, Just do It – the Nike story and many more.”

 “Netflix was another relaxing way to spend some time, and the most exciting watch for me was Drills apart from many others. I love to socialise and continued e-socialising as well.”

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The Tire Industry Project (TIP) has released the updated Product Category Rules (PCR) for tyres in collaboration with UL Environment. This revision establishes a more robust framework for measuring environmental performance and promotes consistent transparency throughout the tyre sector.

A Product Category Rule serves as a standardised guide for manufacturers to conduct lifecycle assessments and create Environmental Product Declarations that enable meaningful comparisons between similar products. Valid for the next five years, the revised PCR integrates current scientific findings, including enhanced methods for tracking greenhouse gas emissions. It reflects modern production realities such as the adoption of renewable energy in manufacturing plants and incorporates evolving vehicle technologies like improved fuel economy and alternative fuel sources. The update also mandates uniform reporting when new materials are introduced, simplifying the monitoring of sustainability advancements.

Independently adopted by the 10 member companies of the Tire Industry Project, which collectively account for 60 percent of global tyre production capacity, this fourth edition encourages wider voluntary implementation across the industry. Developed through collaboration among major manufacturers, the PCR standardises how environmental footprints are calculated from raw material extraction through disposal, ensuring comparability of Environmental Product Declarations. This comparability supports environmentally conscious purchasing decisions and fosters ongoing improvements in sustainability across the value chain.

Key enhancements include refined carbon footprint calculations addressing biogenic carbon, expanded applicability to all tyre categories including off-road and specialty tyres and greater regional accuracy by incorporating localised data on end-of-life tyre management, vehicle efficiency, energy mixes and payload considerations. The methodology now provides a clear hierarchy for assessing impacts in multi-product manufacturing environments, aligns impact indicators with the European Commission’s Environmental Footprint 3.1 framework and updates raw material datasets and emission factors for improved data quality.

UL Solutions, an independent safety science organization, collaborated closely on developing and publishing this updated PCR.

Dr Larisa Kryachkova, Executive Director, TIP, said, “The updated PCR reflects years of collaboration and investment to advance sustainability across the tyre value chain. Our goal is to strengthen environmental reporting. With a common methodology, we support better industry-wide decision-making, turning ambition into positive environmental action.”

Ranee Valles, Director and General Manager – Product Sustainability, UL Solutions, said, “Transparent, standardised reporting enables manufacturers, regulators, fleet operators and consumers to make informed choices about the products they use or supply. Our collaboration with TIP reflects a shared commitment to credible, science-driven solutions, and we’re grateful for TIP’s leadership in advancing scientific rigour and industry alignment on environmental reporting.”

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Sun Auto Tire & Service, one of the largest independent tyre and automotive service providers in US, has expanded into Colorado by acquiring 23 locations from DAS Drive Automotive Services, marking its entry into the state. This move establishes a notable presence for the company in the greater Denver area while simultaneously enhancing its existing footprint in Arizona. As a result, the Sun Auto Network broadens its service coverage throughout the Southwest region.

With the integration of these locations into the network, customers will now benefit from an expanded suite of offerings. These include access to well-known national tyre brands, the implementation of digital vehicle inspections and an extended range of service capabilities. Furthermore, a nationwide warranty, supported by over 575 locations across the country, provides added assurance. The acquired shops will also tap into shared operational resources, benefit from advanced training initiatives and utilise integrated technology systems, all designed to ensure a uniform and high-quality experience for customers and support for technicians.

This strategic growth is in line with Sun Auto's overarching goal of sustainable expansion. The company prioritises partnerships with established operators who demonstrate a strong dedication to service excellence, the professional development of their teams, and deep-rooted community ties. Through this latest acquisition, the Sun Auto Network continues to extend access to dependable automotive care while reinforcing the communities and personnel fundamental to its ongoing success.

Chris Ripani, Chief Operations Officer, said, "We're excited to welcome these respected brands and their teams to the Sun Auto Network. Each of these businesses has built strong relationships in their communities by delivering dependable service and taking care of customers the right way. That commitment aligns perfectly with the values we look for in every partnership."

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TyreSafe, UK’s charity dedicated to raising tyre safety awareness, has welcomed Essex Police as its newest road safety partner, furthering a joint effort to address the dangers posed by defective and unlawful tyres across one of UK’s most expansive and varied policing regions. As the largest non-metropolitan force in the country, Essex Police serves over 1.86 million residents, covering a diverse landscape that includes dense urban areas, vast agricultural regions, 400 miles (approximately 643.74 km) of coastline and key national assets such as Stansted Airport and the Port of Tilbury.

This partnership adds Essex Police to a nationwide network of more than 250 TyreSafe affiliates, all working collaboratively to reduce collisions stemming from tyre-related offences and neglected vehicle upkeep. The force’s Head of Roads Policing, Adam Pipe, characterised 2025 as exceptionally tragic due to a spike in road deaths. In response, enforcement was intensified, revealing a persistent pattern of tyre violations during checks.

Officers noted that tyre defects frequently appear on vehicles driven by individuals under the influence of alcohol or drugs. This combination of risky behaviour and poor vehicle care significantly endangers others. During the winter anti-drink and drug driving initiative, Operation Limit, numerous tyre issues came to light. These included a vehicle stopped with four completely bald tyres, two of which showed exposed cords, leading to an immediate driving ban. A single day of action in Maldon uncovered eight construction and use offences, ranging from shallow tread to sidewall damage. At least one driver was reported for visible tyre cords, an offence that typically attracts fines and licence points. The Commercial Vehicle Unit also utilised thermal cameras and tread gauges during HGV inspections, finding that a considerable number of commercial vehicles required warnings or prohibitions for tyres nearing the legal limit.

These incidents highlight the widespread nature of the problem and the substantial threat it poses to everyone using Essex’s roads. Defective tyres are a major but avoidable hazard, contributing to diminished control, longer stopping distances and heightened danger in wet conditions. UK regulations mandate a minimum tread depth of 1.6 mm for cars and vans and 1 mm for large goods vehicles and larger motorcycles. Tyres must also be free of significant damage and correctly rated for their vehicle. Offenders risk fines reaching GBP 2,500 and three penalty points for each illegal tyre.

Inspector Steve Rooney, Roads Policing, Essex Police, said, “We are seeing first-hand just how many vehicles on our roads are being driven with tyres that are worn, defective or in an outright dangerous condition. The risk to the public is enormous, yet the fear of detection among offenders remains low. By partnering with TyreSafe, we aim to raise awareness, improve compliance and ultimately reduce avoidable harm on our roads.”

Stuart Lovatt, Chair of TyreSafe, said, “We are delighted to welcome Essex Police as a TyreSafe road safety partner. The scale and diversity of Essex’s road network – from urban centres to major freight routes – means the force plays a vital role in protecting millions of road users every day. Enforcement highlights the issue, but education and awareness are equally important. By working together, we can ensure more road users understand their legal responsibilities and the simple checks they can carry out to keep their tyres safe and roadworthy. Preventing tyre-related incidents is entirely achievable, and partnerships like this are key to reducing avoidable harm on our roads.”

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Tana Oy, a Finnish environmental technology company specialising in manufacturing mobile solid waste shredders, screens and landfill compactors, has strengthened its footprint in Taiwan by appointing Infinity Services Co., Ltd. as its official agent. This partnership is set to improve service and engineering support throughout the region. Infinity Services brings a highly skilled management and technical team with extensive experience in environmental and recycling equipment operations.

With Tana already established in Taiwan for several years, Infinity Services will now provide reliable local support for the existing fleet of machines, ensuring customers benefit from enhanced technical expertise. This move underscores Tana’s long-term dedication to the Taiwanese market, offering faster response times and comprehensive after-sales service, thereby reinforcing the company’s commitment to delivering superior customer care and operational efficiency in the region

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