Jyotsna came on board as the CFO and Head of IT of Bridgestone India, around two-and-a-half years ago - in April 2018. Since then, she has ensured attentive capacities are in place, thus focusing on maintaining cost control and delegating financial management. Afterall, the tyre industry is highly competitive and market-driven. And yes, digital evolution and safety of her colleagues and business partners have become one of her top priorities during the pandemic.

Raised in a modest and orthodox business family of six daughters, principles such as hard work, humility, and honesty were a natural part of growing up for her. Married at the age of twenty-one, Jyotsna wanted to be more than just a housewife. Thus, she pursued her grinding CA qualification while being a mother of a baby boy.

“I pursued further education and got a professional qualification, CA, in 1994. Not an easy call in any way. The profession itself was demanding and then to be able to garner the support of the larger family was a big task considering the social norms at the time. However, with the great support from my in-laws, my husband Rajesh, and my conviction, I managed to pursue this new path,” Jyotsna recalls.

When asked about what she would attribute to the leadership qualities she has achieved, she reflects on her family background and the formative years of her life. Marriage was the ultimate end-goal for all girls back then, she says. But, her father, who was a civil engineer, and ran a unit into precision tools manufacturing, understood the value of education. He ensured all his daughters received quality higher education. This paid off as all of Jyotsna’s sisters are highly qualified across different streams.

Jyotsna also mentions the underlying importance of financial independence that was ever-present while growing up. These values, coupled with formal education and academics, added to her versatile calibre. However, she says studies were never her cup of tea. Her interests were games, food, and fun. Having done her graduation at BMCC, life was relatively stress-free then.

However, getting married at the early age was a turning point in her life when she braved the conventional social norms at the time and pursued her CA studies. She adds that the journey from 1989-1994 was full of challenges, excitement, courage, and family support. Significant challenges to pursue her CA were to convince the in-laws to allow her to go and live in a hostel and study and to be able to meet social obligations as a newly-wed woman, and not being able to give time to her son.

 “To be able to give my 100% to the studies amidst all of this was quite difficult. However, I always kept my eye on the big picture.”

Jyotsna started her professional career at Kinetic Honda, a manufacturing organisation which, she says, was not perceived to be ideal for women and had limitations to growth. “But that made me work even harder. However, it was a role of my choice, and I worked with them for nine years, and those were my formative career years. A combination of experience at Firodiya, a well-respected business house and a Japanese business brand is great learning for any finance professional. I took additional responsibilities on multiple functions and projects to rise the ladder at a good pace as by now; I had found my Ikigai- a reason to live.”

 “Amidst all this, the family challenges continued as my husband Rajesh had moved to Singapore, and I single-handedly attended to our son”.

At the workplace, she always ensures that she works hard and does everything from grassroots and is never bothered about her designation and qualification as, for her, that is a means and not an end. “Over the years, I worked on building and strengthening relationships and never really kept any limitations to what I wanted to achieve.”

COVID has turned the auto industry upside down. New normal is becoming a part of life and businesses as well. Whereas the challenges of COVID have been unprecedented, it also brought new ways of doing businesses. Now employee safety is becoming a top priority, while digital evolution is bringing a new era ahead of the industry.

At Bridgestone, Jyotsna says, the safety of their people and safeguarding their operations have been the topmost priority. Ever since COVID first hit the country, the company took proactive measures to not only keep the people safe but, also streamline operations in the wake of new normal. Furthermore, at the back of accelerated digitisation, Bridgestone India has been able to bring the right solutions for its consumers as well as ensure the same levels of productivity within the organisation. 

When asked about how she feels about working in such a dynamic industry, Jyotsna says, “The automobile industry is where my professional career is slated. Kinetic Honda, SKF Bearings, NRB Bearings, Sandvik Asia and now Bridgestone are my performing turfs. One side of the industry, i.e., channel partners, are the same - similar channels set up requirements, risks, opportunities, and expectations of the partners. What differs is the strength of the product and strength of the competitor. Bridgestone, with its world-class Japanese technology in tyre manufacturing, is one of the leading and most trusted brands with all the strengths on the product, manufacturing, and innovation.” 

“The market in India is huge, and the progressive growth and demographics of the country are definitely positive. At Bridgestone India, we are financially secure with a good product range, best manufacturing facilities, substantial market share, reliable channel partners and an ambitious and committed workforce. The biggest risk is getting complacent and losing focus on cost. The tyre industry is competitive, and market driven. Also, the capacities are in place, thus keeping focus and maintaining cost control is the financial management challenge which is exciting.”

Like everyone, COVID has influenced Jyotsna’s personal and professional life. According to her, COVID was a blessing in disguise to be able to spend all this time at home and spending time to call and check on all near and dear ones, reconnecting, rejuvenating were positives in this situation.

However, work from home bears multiple challenges and ,for her the divide between official work and domestic duties was practically invisible. As the Head of IT and CFO, Jyotsna had a great responsibility to ensure the digital solutions were up and running and without causing the loss of productivity at the same time managing concerns around security and support. “As a CFO, a time to complete FY 20 financials and audits, and the Mid-term – 3 years business plan process which were very challenging.”

“But I would say the times have tested my abilities to stay strong under all situations. I would like to say this to my fellow leaders that encourage your teams throughout and keep the work exciting as always. This will ensure a positive sentiment in these trying times.”

As much as work is refreshing with so much happening, Jyotsna does take personal time to recharge. She loves to drive and have been doing rallies like Raid the Himalaya, Desert Storm, Spice Challenge. She has also done international driving vacations.

 “Amidst the lockdown, I recently drove to Bangalore to be with my son Prateek. The memory of absolutely traffic-free roads and my car racing at 230-250 with confidence to touch Bangalore from Pune non-stop in 9 hours was wonderful. We drove through Kabini and spent a holiday together, making memories.”

“I also like to read, so I took this opportunity to download the most read books Ikigai, Atomic Habits, Just do It – the Nike story and many more.”

 “Netflix was another relaxing way to spend some time, and the most exciting watch for me was Drills apart from many others. I love to socialise and continued e-socialising as well.”

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Dunlop Motorcycle Europe has emerged as the dominant force at the 2026 Isle of Man TT, securing more race victories and podium finishes than any other tyre manufacturer despite a weather-disrupted schedule that reduced the event to only five races. Riders using Dunlop tyres claimed three wins and nine podium appearances around the legendary Mountain Course.

Performance across the Supersport and Sportbike classes proved particularly strong, complemented by competitive pace in the Superbike races. The achievements highlighted the versatility and reliability of the latest generation of Dunlop KR slick racing tyres. Dunlop supported over 15 riders during the two-week event, offering multiple specifications of KR108, KR108+ and KR109+ tyres. A dedicated team of trackside support engineers provided ongoing advice on tyre selection for the challenging and ever-changing weather conditions.

The Isle of Man TT, which takes place on a 37.73-mile (approximately 60.72 km) public road circuit featuring narrow lanes and mountain passes, saw temperatures shift from warm sunshine during practice to cold, damp conditions on race days. Following his fourth-place finish in the Sportbike race, lap record holder Peter Hickman described it as the wettest he had ever experienced on the course. That changeable weather underscored the KR tyres’ adaptability, delivering both immediate pace and multi-lap durability.

Michael Dunlop extended his historic TT record by winning both Supersport races and the Sportbike race, while other Dunlop-supported riders consistently ran at the front. Peter Hickman recorded top-four finishes in every race, and both Josh Brookes and Ian Hutchinson placed inside the top five. Across all five races, Dunlop riders occupied 9 of 15 podium positions and 14 of 25 top-five spots. This success follows previous race wins at the North West 200 in May, with Dunlop KR tyres also recently in action at the FIM Endurance World Championship’s 8 Hours of Spa and the Dunlop Campionato Italiano Velocità event at Imola.

Wim Van Achter, Motorsport Manager, Dunlop Motorcycle Europe, said, “The Isle of Man TT is an event like no other, and rider confidence in tyres is crucial when facing a track like this at an average speed of 135 mph. To finish the week with more race wins and podium finishes than any other tyre manufacturer is a fantastic result and a testament to the performance and consistency of our latest generation Dunlop KR racing slicks. Michael Dunlop’s three wins were a highlight, but we’re equally proud to have supported so many riders running at the front throughout the event. Feedback from teams throughout the paddock was extremely positive, reinforcing the strength of a tyre range that continues to win in road and circuit racing across Europe.”

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Michelin North America has announced the commercial expansion of its Michelin X Line Grip D commercial truck drive tyre lineup. Building on its 2025 market debut, the new range aims to meet fleet demand across long-haul and regional applications by introducing expanded new-tyre sizing alongside a matching pre-mould retread solution.

The backbone of the X Line Grip D ecosystem is the proprietary Michelin DURACORE casing, engineered specifically to withstand punishing commercial life cycles and maximise casing retreadability. It comes with up to 1.6 million kilometres casing life or up to 4 retread cycles.

By extending the structural life of the initial casing across multiple retread generations, the design aims to reduce the total cost of ownership (TCO) for commercial transport operations and minimise fleet tyre expenditures.

The new Michelin X Line Grip D pre-mould retread is manufactured using the exact compound chemistry and directional tread geometry found in the original, new tyre. This design replication ensures that secondary and tertiary life-cycle deployments maintain identical traction parameters and wear performance as the original tyre asset.

The tyre family features an advanced, directional chevron tread pattern paired with specialised rubber compounding to optimise heavy-duty rolling metrics. It is claimed to offer around 20 percent increase in total mileage when compared directly against the previous industry-standard Michelin XDN2 tyre. Engineered to register the lowest rolling resistance metrics when tested against leading tier-one competitor drive tyres. Lastly, it provides enhanced wet starting traction over major competitor products, maintaining its gripping performance whether the tread block is brand new or deeply worn down.

The expanded Michelin X Line Grip D tyre dimensions and the matching pre-mould retread lines are immediately available for order through authorised Michelin Commercial Service Centres and dealer networks across North America.

Yahn Heurlin, Vice-President – B2B Marketing, Michelin North America, Inc, said, “The expansion of the Michelin X Line Grip D lineup reflects our commitment to delivering unmatched performance across every mile of the tyre’s life. Fleets have validated the performance of the Michelin X Line Grip D tyre in real-world conditions, and now we are expanding that same trusted performance through an additional size offering and a retread solution engineered to deliver the same performance as the new tyre.”

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THE TIRE COLOGNE 2026 commences tomorrow, marking the premier gathering for the global tyre and wheel sector. The opening day promises a dense schedule of industry-shaping events, from political discussions to technical innovations, as the trade fair becomes the central hub for professionals seeking solutions to contemporary market challenges.

A total of 388 exhibitors representing 34 countries will showcase products and services across the entire value chain. The first day alone features three press conferences addressing current and future industry hurdles. Attendees can expect a mix of political impulses, international conferences, practical demonstrations and extensive networking opportunities designed to foster collaboration.

Key highlights begin with a morning session on North Rhine-Westphalia’s role as a leader in tyre circular economy, where Environment and Transport Minister Oliver Krischer will present the ‘Roadmap Tyre Circular Economy North Rhine-Westphalia 2030’ alongside real-world research examples. Later, the Global OTR Conference will focus on safety and efficiency for off-the-road tyres, while the ‘Runderneuert’ initiative at the AZuR Netzwerk pavilion demonstrates how modern retreading combines economic benefits with sustainable cycles.

Additional first-day attractions include the debut of Vipal V SUPER HYBRID remoulding technology on the SERVICE STAGE, engineered for varied usage conditions to improve mileage and reduce operating costs. Visitors can also participate in the WALK OF SERVICES, exploring workshop concepts throughout the fair area for chances to win daily prizes from sponsors including Bartec, Corghi, ALCAR and ALZURA based on station visits.

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World Environment Day should not only remind us about the environmental challenges we face today but also make us realise how urgently we need to change the way we produce, consume and manage waste across industries and communities. For decades, waste has continued to accumulate faster than our ability to process it responsibly, which has directly impacted our ecosystems, natural resources, public health and the future of coming generations. The reality is that environmental sustainability can no longer remain limited to discussions, annual reports or long-term commitments because the planet needs immediate and measurable action.

One of the biggest changes we need today is a shift in mindset where waste is no longer viewed as something to discard but as a resource that holds economic and environmental value when managed through the right systems and technologies. Countries across the world are moving towards circular economy models because they understand that sustainable growth will only be possible when industries reduce landfill dependency, recover value from waste and invest in cleaner processes that protect the environment while supporting economic progress.

India has made significant progress in building awareness around sustainability, recycling and environmental responsibility over the last decade, and government is leaving no stone unturned to formalise this sector in terms of infrastructure, technology adoption, policy implementation and collective participation.

To support the government’s initiative, we all must work together with greater accountability to strengthen recycling ecosystems, encourage responsible waste management practices and create long-term environmental impact through real execution rather than temporary solutions.

As someone who has spent years working closely with the recycling industry, I strongly believe that technology will play one of the most critical roles in solving future environmental challenges because efficient recycling systems can help recover valuable resources, reduce pollution, lower landfill burden and conserve energy for a more sustainable future. This belief is also deeply connected to our motto, ‘Committed to Create a Green Future’, which reflects the responsibility we all share towards protecting the environment through meaningful and long-term action. However, technology alone cannot create change unless it is supported by intent, awareness and collective responsibility.

On this World Environment Day, let us move beyond conversations and take meaningful steps towards building a cleaner, greener and more sustainable planet where environmental progress is driven by action, innovation and responsibility for future generations.

Jignesh Kundaria
Director and CEO, Fornnax

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