Jyotsna came on board as the CFO and Head of IT of Bridgestone India, around two-and-a-half years ago - in April 2018. Since then, she has ensured attentive capacities are in place, thus focusing on maintaining cost control and delegating financial management. Afterall, the tyre industry is highly competitive and market-driven. And yes, digital evolution and safety of her colleagues and business partners have become one of her top priorities during the pandemic.

Raised in a modest and orthodox business family of six daughters, principles such as hard work, humility, and honesty were a natural part of growing up for her. Married at the age of twenty-one, Jyotsna wanted to be more than just a housewife. Thus, she pursued her grinding CA qualification while being a mother of a baby boy.

“I pursued further education and got a professional qualification, CA, in 1994. Not an easy call in any way. The profession itself was demanding and then to be able to garner the support of the larger family was a big task considering the social norms at the time. However, with the great support from my in-laws, my husband Rajesh, and my conviction, I managed to pursue this new path,” Jyotsna recalls.

When asked about what she would attribute to the leadership qualities she has achieved, she reflects on her family background and the formative years of her life. Marriage was the ultimate end-goal for all girls back then, she says. But, her father, who was a civil engineer, and ran a unit into precision tools manufacturing, understood the value of education. He ensured all his daughters received quality higher education. This paid off as all of Jyotsna’s sisters are highly qualified across different streams.

Jyotsna also mentions the underlying importance of financial independence that was ever-present while growing up. These values, coupled with formal education and academics, added to her versatile calibre. However, she says studies were never her cup of tea. Her interests were games, food, and fun. Having done her graduation at BMCC, life was relatively stress-free then.

However, getting married at the early age was a turning point in her life when she braved the conventional social norms at the time and pursued her CA studies. She adds that the journey from 1989-1994 was full of challenges, excitement, courage, and family support. Significant challenges to pursue her CA were to convince the in-laws to allow her to go and live in a hostel and study and to be able to meet social obligations as a newly-wed woman, and not being able to give time to her son.

 “To be able to give my 100% to the studies amidst all of this was quite difficult. However, I always kept my eye on the big picture.”

Jyotsna started her professional career at Kinetic Honda, a manufacturing organisation which, she says, was not perceived to be ideal for women and had limitations to growth. “But that made me work even harder. However, it was a role of my choice, and I worked with them for nine years, and those were my formative career years. A combination of experience at Firodiya, a well-respected business house and a Japanese business brand is great learning for any finance professional. I took additional responsibilities on multiple functions and projects to rise the ladder at a good pace as by now; I had found my Ikigai- a reason to live.”

 “Amidst all this, the family challenges continued as my husband Rajesh had moved to Singapore, and I single-handedly attended to our son”.

At the workplace, she always ensures that she works hard and does everything from grassroots and is never bothered about her designation and qualification as, for her, that is a means and not an end. “Over the years, I worked on building and strengthening relationships and never really kept any limitations to what I wanted to achieve.”

COVID has turned the auto industry upside down. New normal is becoming a part of life and businesses as well. Whereas the challenges of COVID have been unprecedented, it also brought new ways of doing businesses. Now employee safety is becoming a top priority, while digital evolution is bringing a new era ahead of the industry.

At Bridgestone, Jyotsna says, the safety of their people and safeguarding their operations have been the topmost priority. Ever since COVID first hit the country, the company took proactive measures to not only keep the people safe but, also streamline operations in the wake of new normal. Furthermore, at the back of accelerated digitisation, Bridgestone India has been able to bring the right solutions for its consumers as well as ensure the same levels of productivity within the organisation. 

When asked about how she feels about working in such a dynamic industry, Jyotsna says, “The automobile industry is where my professional career is slated. Kinetic Honda, SKF Bearings, NRB Bearings, Sandvik Asia and now Bridgestone are my performing turfs. One side of the industry, i.e., channel partners, are the same - similar channels set up requirements, risks, opportunities, and expectations of the partners. What differs is the strength of the product and strength of the competitor. Bridgestone, with its world-class Japanese technology in tyre manufacturing, is one of the leading and most trusted brands with all the strengths on the product, manufacturing, and innovation.” 

“The market in India is huge, and the progressive growth and demographics of the country are definitely positive. At Bridgestone India, we are financially secure with a good product range, best manufacturing facilities, substantial market share, reliable channel partners and an ambitious and committed workforce. The biggest risk is getting complacent and losing focus on cost. The tyre industry is competitive, and market driven. Also, the capacities are in place, thus keeping focus and maintaining cost control is the financial management challenge which is exciting.”

Like everyone, COVID has influenced Jyotsna’s personal and professional life. According to her, COVID was a blessing in disguise to be able to spend all this time at home and spending time to call and check on all near and dear ones, reconnecting, rejuvenating were positives in this situation.

However, work from home bears multiple challenges and ,for her the divide between official work and domestic duties was practically invisible. As the Head of IT and CFO, Jyotsna had a great responsibility to ensure the digital solutions were up and running and without causing the loss of productivity at the same time managing concerns around security and support. “As a CFO, a time to complete FY 20 financials and audits, and the Mid-term – 3 years business plan process which were very challenging.”

“But I would say the times have tested my abilities to stay strong under all situations. I would like to say this to my fellow leaders that encourage your teams throughout and keep the work exciting as always. This will ensure a positive sentiment in these trying times.”

As much as work is refreshing with so much happening, Jyotsna does take personal time to recharge. She loves to drive and have been doing rallies like Raid the Himalaya, Desert Storm, Spice Challenge. She has also done international driving vacations.

 “Amidst the lockdown, I recently drove to Bangalore to be with my son Prateek. The memory of absolutely traffic-free roads and my car racing at 230-250 with confidence to touch Bangalore from Pune non-stop in 9 hours was wonderful. We drove through Kabini and spent a holiday together, making memories.”

“I also like to read, so I took this opportunity to download the most read books Ikigai, Atomic Habits, Just do It – the Nike story and many more.”

 “Netflix was another relaxing way to spend some time, and the most exciting watch for me was Drills apart from many others. I love to socialise and continued e-socialising as well.”

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Tana Oy convened its annual Tana Dealer Meeting 2026 in Hämeenlinna, Finland, drawing distributors from 19 countries for three days of presentations, shared experiences and discussions. Attendees contributed perspectives and insights from markets worldwide, making the gathering a truly global exchange of knowledge and ideas.

The event took place at the historic Vanajanlinna, whose distinctive atmosphere provided an ideal setting for face-to-face meetings, idea exchange and informal interaction. Tana Oy’s 55th anniversary added a special dimension to the occasion. Under the theme ‘No time to waste – From ambition to results’, participants concentrated on sharing knowledge, converting ideas into concrete action, and advancing together.

The main meeting day featured presentations spanning Tana’s operations, with the agenda covering strategy, products, services, spare parts and market development. Beyond formal presentations, distributors contributed valuable field knowledge. Real customer cases and requests were examined collectively, with distributors sharing expertise from their respective markets and introducing fresh perspectives to the discussion.

The final day shifted focus from presentations to hands-on demonstrations. A live demo of the TANA MWB, the newest addition to the shredder family, showcased its capabilities under real operating conditions. Attendees then travelled to Toijala Works for the RD Factory Circuit, where Service and R&D teams guided dealers through stations introducing new features, options and technical developments. The sessions were led by the people who developed these solutions, giving distributors opportunities to ask questions, provide feedback and discuss matters directly with the experts.

A highlight of the meeting was the Dealer of the Year Awards, which recognise distributor achievements and dedication worldwide. Four winners were celebrated. Máquina Solo of Brazil received Dealer of the Year 2025 for opening a new landfill compactor market during a challenging economic year while achieving full participation in all 2025 tenders. Tana Italia s.r.l. earned Excellence in Marketing and Promoting Tana 2025 for consistently innovative exhibition concepts and marketing ideas. Smart Equipment B.V. received Excellence in Service for its skilled, dependable, and positive approach. Earthmoving Solution Limited was named Newcomer 2025 for remarkable landfill compactor sales growth in Bangladesh within a short period.

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Triangle Tyre has secured the EcoVadis Gold Rating once more, posting an overall score of 85 that places it within the top 5 percent of assessed companies globally. The company had initially received the Gold Rating in 2025 during its first participation in the assessment, making history as the first Chinese tyre manufacturer to attain that distinction. This repeat recognition cements Triangle Tyre’s standing as a frontrunner in sustainable development within China’s tyre sector.

The EcoVadis platform stands among the most widely acknowledged corporate sustainability assessment systems worldwide, with results frequently guiding multinational corporations in supplier selection. Its evaluations span over 180 countries and more than 150,000 companies. The methodology examines four dimensions: environmental performance, labour and human rights, ethics and sustainable procurement. A gold rating signals globally leading sustainability performance among assessed firms.

Triangle Tyre’s environmental efforts centre on expanding its green manufacturing framework through its national-level green factory platform. The company has adopted low-carbon processes including intelligent vulcanisation, accelerated low rolling resistance tire development and increased use of recycled and bio-based materials to reduce lifecycle environmental impact. A digital energy management platform supports ongoing energy conservation and carbon reduction, efforts that earned recognition as an Energy Efficiency Leader in key industries from China’s Ministry of Industry and Information Technology.

Regarding labour and human rights, the company’s Caring for People culture protects employee rights through diversified development and care mechanisms, occupational health and safety systems and closed-loop hazard management. Comprehensive training and career pathways support employee growth, yielding consecutive Top Employer honours. On ethics, all employees receive business ethics and anti-corruption training, with ISO 37001 certification across the company and subsidiaries, a Business Conduct Supervision Committee, confidential reporting channels and regular compliance programs. Sustainable procurement involves strengthening upstream raw material management, advancing natural rubber traceability and conducting supply chain ESG assessments.

As a UN Global Compact member with two consecutive sustainability reports, the renewed Gold Rating validates Triangle Tyre’s achievements and bolsters international credibility for overseas expansion and green trade barrier navigation.

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Hankook Tire wrapped up its showing at IAA Transportation 2026, the commercial vehicle industry’s largest global expo, held in Hannover, Germany, from 15 to 20 September. The company used the event to introduce three new tyres.

The debut lineup included the Smart Control AW53 and DW53 winter tyres, plus the Smart Flex TH51 trailer tyre for regional and long-haul use. All three rely on SMARTEC, Hankook’s advanced truck and bus radial technology system, which targets safety, mileage, chip and cut resistance, retreadability and braking.

The AW53 and DW53 are built for steer and drive axles respectively, delivering grip and braking on snow and ice. Testing at Hankook’s Ivalo proving ground in Finland showed gains in snow braking, acceleration and handling over the prior generation. Hidden Groove technology sustains performance as tread wears and extends tire life by as much as 15 percent.

The TH51 pursues high mileage and low rolling resistance, with zigzag grooves and drainage channels for water evacuation. Its Hidden Groove design, made possible by 3D-printed tread moulds, preserves grip to the end of service. Hankook also displayed Smart Line, e-SMART City, the Laufenn LF95+, Alphatread and Smart Fleet while continuing its presence at European events such as the Road Transport Expo, Transport Logistic and The Tire Cologne.

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Continental has expanded its fifth-generation Conti Eco range for freight transport with the Conti Eco HT 5, a trailer tyre that joins the Conti Eco HS 5 steer and Conti Eco HD 5 drive products. The trio forms a coordinated package aimed at cutting operating costs, sustaining high mileage and lowering rolling resistance to support better fuel economy. Although trailer axles are not driven, their tyres still shape how efficiently a rig moves. By targeting that axle, Continental extends the Generation 5 advantages across the full vehicle combination for regional and long-haul duty. Less resistance at the trailer can translate into reduced fuel burn and, in turn, lower operational CO₂ output.

Because a trailer rolls on several tyres that never leave the road, those tyres directly affect stability, efficiency and day-to-day performance. In some configurations, they generate as much as half of a truck-trailer combination's total rolling resistance. Continental engineered the Conti Eco HT 5 to reconcile low rolling resistance with long tread life, encouraging uniform wear and dependable traction in a broad range of conditions. Optimised materials, a fresh sidewall design and advanced filler compounds underpin the tyre's fuel-saving characteristics.

Mileage and durability come from a new tread compound paired with a refined curing method, while a redesigned five-rib tread layout supports even wear, steady handling and consistent behaviour across shifting weather and road surfaces on both regional and long-distance routes. Tested against the Conti Hybrid HT3+, the Conti Eco HT 5 posted rolling resistance reductions of as much as 12 percent under specified conditions, offering fleets a path to lower fuel use, diminished CO₂ emissions and reduced tyre-related costs.

The Generation 5 Conti Eco portfolio sits within Continental's broader strategy of helping customers boost transport efficiency through technological innovation and tuned tyre performance. Uniting low rolling resistance, high mileage and long service life at every axle position, the range addresses industry pressures such as climbing fuel prices and stricter efficiency and emissions expectations. The Conti Eco HT 5 reaches the market in September 2026 in two sizes, 385/65 R 22.5 and 385/55 R 22.5.

Hinnerk Kaiser, responsible for the development of truck and bus tyres in the EMEA region at Continental, said, “Every tyre contributes to the efficiency and operating costs of a truck and trailer combination. While attention often focuses on the steer and drive axles, trailer tyres also play an important role in rolling resistance and fuel consumption. With the Conti Eco HT 5, we are extending the benefits of our fifth-generation Conti Eco portfolio to the trailer axle and helping fleets improve the efficiency of their transport operations. For the Conti Eco HT 5, our focus was on improving efficiency while maintaining durability. The combination of low rolling resistance, long service life and balanced wear characteristics can help fleets reduce tyre-related operating costs while maintaining reliable performance in demanding transport operations.”

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