Jyotsna came on board as the CFO and Head of IT of Bridgestone India, around two-and-a-half years ago - in April 2018. Since then, she has ensured attentive capacities are in place, thus focusing on maintaining cost control and delegating financial management. Afterall, the tyre industry is highly competitive and market-driven. And yes, digital evolution and safety of her colleagues and business partners have become one of her top priorities during the pandemic.

Raised in a modest and orthodox business family of six daughters, principles such as hard work, humility, and honesty were a natural part of growing up for her. Married at the age of twenty-one, Jyotsna wanted to be more than just a housewife. Thus, she pursued her grinding CA qualification while being a mother of a baby boy.

“I pursued further education and got a professional qualification, CA, in 1994. Not an easy call in any way. The profession itself was demanding and then to be able to garner the support of the larger family was a big task considering the social norms at the time. However, with the great support from my in-laws, my husband Rajesh, and my conviction, I managed to pursue this new path,” Jyotsna recalls.

When asked about what she would attribute to the leadership qualities she has achieved, she reflects on her family background and the formative years of her life. Marriage was the ultimate end-goal for all girls back then, she says. But, her father, who was a civil engineer, and ran a unit into precision tools manufacturing, understood the value of education. He ensured all his daughters received quality higher education. This paid off as all of Jyotsna’s sisters are highly qualified across different streams.

Jyotsna also mentions the underlying importance of financial independence that was ever-present while growing up. These values, coupled with formal education and academics, added to her versatile calibre. However, she says studies were never her cup of tea. Her interests were games, food, and fun. Having done her graduation at BMCC, life was relatively stress-free then.

However, getting married at the early age was a turning point in her life when she braved the conventional social norms at the time and pursued her CA studies. She adds that the journey from 1989-1994 was full of challenges, excitement, courage, and family support. Significant challenges to pursue her CA were to convince the in-laws to allow her to go and live in a hostel and study and to be able to meet social obligations as a newly-wed woman, and not being able to give time to her son.

 “To be able to give my 100% to the studies amidst all of this was quite difficult. However, I always kept my eye on the big picture.”

Jyotsna started her professional career at Kinetic Honda, a manufacturing organisation which, she says, was not perceived to be ideal for women and had limitations to growth. “But that made me work even harder. However, it was a role of my choice, and I worked with them for nine years, and those were my formative career years. A combination of experience at Firodiya, a well-respected business house and a Japanese business brand is great learning for any finance professional. I took additional responsibilities on multiple functions and projects to rise the ladder at a good pace as by now; I had found my Ikigai- a reason to live.”

 “Amidst all this, the family challenges continued as my husband Rajesh had moved to Singapore, and I single-handedly attended to our son”.

At the workplace, she always ensures that she works hard and does everything from grassroots and is never bothered about her designation and qualification as, for her, that is a means and not an end. “Over the years, I worked on building and strengthening relationships and never really kept any limitations to what I wanted to achieve.”

COVID has turned the auto industry upside down. New normal is becoming a part of life and businesses as well. Whereas the challenges of COVID have been unprecedented, it also brought new ways of doing businesses. Now employee safety is becoming a top priority, while digital evolution is bringing a new era ahead of the industry.

At Bridgestone, Jyotsna says, the safety of their people and safeguarding their operations have been the topmost priority. Ever since COVID first hit the country, the company took proactive measures to not only keep the people safe but, also streamline operations in the wake of new normal. Furthermore, at the back of accelerated digitisation, Bridgestone India has been able to bring the right solutions for its consumers as well as ensure the same levels of productivity within the organisation. 

When asked about how she feels about working in such a dynamic industry, Jyotsna says, “The automobile industry is where my professional career is slated. Kinetic Honda, SKF Bearings, NRB Bearings, Sandvik Asia and now Bridgestone are my performing turfs. One side of the industry, i.e., channel partners, are the same - similar channels set up requirements, risks, opportunities, and expectations of the partners. What differs is the strength of the product and strength of the competitor. Bridgestone, with its world-class Japanese technology in tyre manufacturing, is one of the leading and most trusted brands with all the strengths on the product, manufacturing, and innovation.” 

“The market in India is huge, and the progressive growth and demographics of the country are definitely positive. At Bridgestone India, we are financially secure with a good product range, best manufacturing facilities, substantial market share, reliable channel partners and an ambitious and committed workforce. The biggest risk is getting complacent and losing focus on cost. The tyre industry is competitive, and market driven. Also, the capacities are in place, thus keeping focus and maintaining cost control is the financial management challenge which is exciting.”

Like everyone, COVID has influenced Jyotsna’s personal and professional life. According to her, COVID was a blessing in disguise to be able to spend all this time at home and spending time to call and check on all near and dear ones, reconnecting, rejuvenating were positives in this situation.

However, work from home bears multiple challenges and ,for her the divide between official work and domestic duties was practically invisible. As the Head of IT and CFO, Jyotsna had a great responsibility to ensure the digital solutions were up and running and without causing the loss of productivity at the same time managing concerns around security and support. “As a CFO, a time to complete FY 20 financials and audits, and the Mid-term – 3 years business plan process which were very challenging.”

“But I would say the times have tested my abilities to stay strong under all situations. I would like to say this to my fellow leaders that encourage your teams throughout and keep the work exciting as always. This will ensure a positive sentiment in these trying times.”

As much as work is refreshing with so much happening, Jyotsna does take personal time to recharge. She loves to drive and have been doing rallies like Raid the Himalaya, Desert Storm, Spice Challenge. She has also done international driving vacations.

 “Amidst the lockdown, I recently drove to Bangalore to be with my son Prateek. The memory of absolutely traffic-free roads and my car racing at 230-250 with confidence to touch Bangalore from Pune non-stop in 9 hours was wonderful. We drove through Kabini and spent a holiday together, making memories.”

“I also like to read, so I took this opportunity to download the most read books Ikigai, Atomic Habits, Just do It – the Nike story and many more.”

 “Netflix was another relaxing way to spend some time, and the most exciting watch for me was Drills apart from many others. I love to socialise and continued e-socialising as well.”

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Dunlop concluded the 2026 FIM Endurance World Championship by celebrating its Superstock Trophy and Production Trophy title winners at the 89th Bol d’Or. The French endurance classic, held under largely clear skies at Circuit Paul Ricard, brought the season to a dramatic close with 43 teams relying on Dunlop’s KR racing slicks across every category. Throughout the year, Dunlop supplied its KR108 and KR109 slick options to all entrants, alongside a latest-generation medium front tyre known during development as G2_01 VAL3.

In the Dunlop-exclusive Superstock Trophy, the No. 77 Wójcik Racing Team claimed a maiden crown. Jordi Torres Fernandez, Milan Pawelec, Mateusz Molik and Hector Vicent Garzo finished sixth overall, lifting the Polish squad above the No. 38 Champion-Hert Powered by MRP entry, which ended 11th in class. The No. 36 3ART Best Of Bike Hamaguchi team took second in the standings, while reigning champions No. 44 Honda No Limits completed the top three after finishing third in the race. The No. 18 Team Pompiers Igol CMS Motostore also placed inside the overall top ten, meaning four Superstock crews finished among the leading ten after 24 hours.

The Production Trophy crowned its second-ever champion as 13 bikes formed the category’s largest grid of the season. The No. 96 Legacy Competition team sealed its first title by finishing second in class at the Bol d’Or. The No. 199 ARTEC squad, the 2025 champion, ended the year as runner-up, with the No. 16 HTC Racing team completing the championship podium.

Dunlop-backed privateer teams also impressed in the open-tyre Formula EWC class. The No. 6 ERC Endurance team, with Loris Baz, Marcel Schrötter, Kenny Foray and Jan-Ole Jähning, qualified fourth with a 1:51.524 lap, just six tenths off pole, and finished sixth in the final standings on 62 points despite retiring from the race. The No. 14 MACO RACING TEAM recovered from 21st on the grid to finish 8th and end the season 10th, while the No. 53 Mana-au Competition team climbed from 28th to 11th and secured 8th in the final class standings.

David Auerbacher, International Motorcycle Race Event Leader, Dunlop Motorcycle Europe, said, “Congratulations to the 2026 Superstock Trophy and Production Trophy champions, as well as the Dunlop-backed teams in the Formula EWC class that achieved amazing results. We’re proud and happy to have once again supported teams across all categories throughout the year. The Bol d’Or is always a demanding way to close the EWC season and this year was no exception. Across 24 hours, all teams and riders were pushed to their limits, making consistency just as important as outright performance. Seeing our partners fight at the front of the Superstock and Production Trophy fields, while also challenging in Formula EWC, is a great way to end the season. The results across the 2026 season demonstrate how our KR108, KR109 and latest-generation medium front specification meet the demands of our riders.”

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Tegeta Green Planet organised an informational and practical campaign titled ‘Don’t Throw It Away, Hand It In’ in Zugdidi to foster environmental responsibility and encourage proper management of specific waste streams. The initiative sought to educate local residents, vehicle owners, drivers and private sector representatives while boosting their participation in responsible disposal practices.

A dedicated collection point was established on 15 September in Zugdidi, where community members could dispose of end-of-life tyres, used batteries and waste oils. Throughout the event, attendees learned about the safe and proper handling of used automotive waste and the various options available for submitting such materials.

A central component of the campaign involved raising awareness about Extended Producer Responsibility (EPR) principles. Participants gained insight into what EPR entails, the function of an EPR organisation in managing specific waste, how collected materials are subsequently processed and why importers must meet their legal obligations by joining an authorised EPR organisation. Symbolic gifts were distributed to encourage public involvement in the collection process.

The event enhanced Tegeta Green Planet’s regional visibility and created opportunities to recruit new importer members. Operating since 2022, the organisation is among the first in Georgia to receive authorisation from the Ministry of Environmental Protection and Agriculture under the EPR framework. It continues implementing regional campaigns and educational projects across Georgia to promote responsible waste management, strengthen infrastructure and advance circular economy principles.

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Italian bicycle tyre manufacturer Vittoria has extended its partnership with the Union Européenne de Cyclisme (UEC) for another five years, carrying the collaboration through 31 December 2030. The renewed agreement confirms Vittoria as the UEC Official Supplier, building on a relationship that has deepened through a shared dedication to European cycling development, from backing athletes and National Federations to elevating the sport at its highest competitive levels.

The multi-discipline partnership spans Road, Gravel, Mountain Bike, Cyclo-cross, Track and BMX Racing, mirroring modern cycling’s diversity. It connects Vittoria with riders pursuing European titles across various categories and generations while both organisations pursue a common vision of cycling as a unifying force that brings together people, countries and generations.

Beyond competition, the two organisations are committed to developing cycling, promoting sporting excellence and inclusivity and growing the sport across disciplines and throughout Europe. The UEC works closely with Europe’s National Cycling Federations to strengthen continental cooperation, while Vittoria supports athletes and the cycling community from grassroots through the elite level.

Under the renewed agreement, Vittoria Servizio Corse, the company’s neutral technical assistance service, will continue supporting athletes at the UEC Road European Championships. Experienced technicians and dedicated race-support vehicles will assist riders in Road Races, Individual Time Trials and Team Time Trials (Mixed Relay) across Elite, Under 23 and Junior categories, regardless of team or equipment, helping them rejoin the race swiftly after technical issues – reflecting the partnership’s core principle of standing close to athletes with concrete support.

Stijn Vriends, Chairman & CEO, Vittoria, said, “We are extremely proud to extend our partnership with the Union Européenne de Cyclisme for another five years. Our relationship has grown stronger over time because it goes beyond visibility at major events: it is built on a shared commitment to the development of cycling and to supporting the people who make this sport possible. Being alongside UEC across all these disciplines, and providing direct support to athletes, gives us the opportunity to make a concrete contribution to the sport and its future.”

Enrico Della Casa, President, Union Européenne de Cyclisme, said, “Vittoria represents excellence in the international cycling landscape, and we are delighted to renew a partnership that has grown stronger over the years. Having such a prestigious and widely recognised brand alongside the Union Européenne de Cyclisme brings tangible added value to our activities, across all disciplines and throughout our events. Vittoria is also a valuable partner in the solidarity initiatives promoted by the UEC in support of National Federations, making a concrete contribution to projects that go beyond the purely sporting dimension and fully reflect the values of cooperation and mutual support on which European cycling is built. This renewal therefore confirms a shared vision based on quality, innovation and a common commitment to supporting the growth of our sport at every level. I would like to sincerely thank Vittoria CEO Stijn Vriends and his entire team for the continued trust they place in the UEC and for their ongoing support of European cycling. We are proud to continue this journey together.”

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Pirelli has signed a Memorandum of Understanding with the General Headquarters of the Arma dei Carabinieri to trial its Cyber Tyre technology on selected vehicles from the Rome Radiomobile Unit. The collaboration aims to monitor the capital's road infrastructure, identify potential risks and improve road safety.

The trial begins with the Pirelli system installed on five Alfa Romeo Tonale vehicles used for territorial control and emergency response. Sensors embedded in the tyres, proprietary algorithms and computer vision and artificial intelligence tools will gather and analyse road network data, enabling prompt identification of hazards.

Tyre-derived data will be combined with information from on-board cameras and processed using artificial intelligence algorithms developed by technology partner Univrses. The integrated approach will detect road surface or signage anomalies, helping build a continuously updated map of road conditions. The system operates automatically, requiring no action from operators. Cyber Tyre has previously been deployed with Movyon, part of the Autostrade per l'Italia group, and with the Region of Apulia.

At the signing, Arma dei Carabinieri Commander General Lt. Gen. Salvatore Luongo emphasised the organisation's commitment to innovation, calling the agreement a technological step consistent with its vision of cultural renewal. Pirelli's Cyber Tyre transforms the tyre into an intelligent device. An internal sensor collects information, processed by Pirelli software and transmitted in real time. It supports ABS, ESP and traction control while enabling road network health maps for maintenance planning.

Marco Tronchetti Provera, Executive Chairman of Pirelli, said, "We are very pleased with this collaboration with the Arma dei Carabinieri. The Cyber Tyre system is capable of operating seamlessly even on tyres subjected to continuous strain and heavy stress, such as those used by the Radiomobile Unit's vehicles. This partnership, alongside those already established with public entities and automakers, demonstrates the robustness of our technology and its strategic importance in the development of connected and intelligent mobility.”

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