Jyotsna came on board as the CFO and Head of IT of Bridgestone India, around two-and-a-half years ago - in April 2018. Since then, she has ensured attentive capacities are in place, thus focusing on maintaining cost control and delegating financial management. Afterall, the tyre industry is highly competitive and market-driven. And yes, digital evolution and safety of her colleagues and business partners have become one of her top priorities during the pandemic.
Raised in a modest and orthodox business family of six daughters, principles such as hard work, humility, and honesty were a natural part of growing up for her. Married at the age of twenty-one, Jyotsna wanted to be more than just a housewife. Thus, she pursued her grinding CA qualification while being a mother of a baby boy.
“I pursued further education and got a professional qualification, CA, in 1994. Not an easy call in any way. The profession itself was demanding and then to be able to garner the support of the larger family was a big task considering the social norms at the time. However, with the great support from my in-laws, my husband Rajesh, and my conviction, I managed to pursue this new path,” Jyotsna recalls.
When asked about what she would attribute to the leadership qualities she has achieved, she reflects on her family background and the formative years of her life. Marriage was the ultimate end-goal for all girls back then, she says. But, her father, who was a civil engineer, and ran a unit into precision tools manufacturing, understood the value of education. He ensured all his daughters received quality higher education. This paid off as all of Jyotsna’s sisters are highly qualified across different streams.
Jyotsna also mentions the underlying importance of financial independence that was ever-present while growing up. These values, coupled with formal education and academics, added to her versatile calibre. However, she says studies were never her cup of tea. Her interests were games, food, and fun. Having done her graduation at BMCC, life was relatively stress-free then.
However, getting married at the early age was a turning point in her life when she braved the conventional social norms at the time and pursued her CA studies. She adds that the journey from 1989-1994 was full of challenges, excitement, courage, and family support. Significant challenges to pursue her CA were to convince the in-laws to allow her to go and live in a hostel and study and to be able to meet social obligations as a newly-wed woman, and not being able to give time to her son.
“To be able to give my 100% to the studies amidst all of this was quite difficult. However, I always kept my eye on the big picture.”
Jyotsna started her professional career at Kinetic Honda, a manufacturing organisation which, she says, was not perceived to be ideal for women and had limitations to growth. “But that made me work even harder. However, it was a role of my choice, and I worked with them for nine years, and those were my formative career years. A combination of experience at Firodiya, a well-respected business house and a Japanese business brand is great learning for any finance professional. I took additional responsibilities on multiple functions and projects to rise the ladder at a good pace as by now; I had found my Ikigai- a reason to live.”
“Amidst all this, the family challenges continued as my husband Rajesh had moved to Singapore, and I single-handedly attended to our son”.
At the workplace, she always ensures that she works hard and does everything from grassroots and is never bothered about her designation and qualification as, for her, that is a means and not an end. “Over the years, I worked on building and strengthening relationships and never really kept any limitations to what I wanted to achieve.”
COVID has turned the auto industry upside down. New normal is becoming a part of life and businesses as well. Whereas the challenges of COVID have been unprecedented, it also brought new ways of doing businesses. Now employee safety is becoming a top priority, while digital evolution is bringing a new era ahead of the industry.
At Bridgestone, Jyotsna says, the safety of their people and safeguarding their operations have been the topmost priority. Ever since COVID first hit the country, the company took proactive measures to not only keep the people safe but, also streamline operations in the wake of new normal. Furthermore, at the back of accelerated digitisation, Bridgestone India has been able to bring the right solutions for its consumers as well as ensure the same levels of productivity within the organisation.
When asked about how she feels about working in such a dynamic industry, Jyotsna says, “The automobile industry is where my professional career is slated. Kinetic Honda, SKF Bearings, NRB Bearings, Sandvik Asia and now Bridgestone are my performing turfs. One side of the industry, i.e., channel partners, are the same - similar channels set up requirements, risks, opportunities, and expectations of the partners. What differs is the strength of the product and strength of the competitor. Bridgestone, with its world-class Japanese technology in tyre manufacturing, is one of the leading and most trusted brands with all the strengths on the product, manufacturing, and innovation.”
“The market in India is huge, and the progressive growth and demographics of the country are definitely positive. At Bridgestone India, we are financially secure with a good product range, best manufacturing facilities, substantial market share, reliable channel partners and an ambitious and committed workforce. The biggest risk is getting complacent and losing focus on cost. The tyre industry is competitive, and market driven. Also, the capacities are in place, thus keeping focus and maintaining cost control is the financial management challenge which is exciting.”
Like everyone, COVID has influenced Jyotsna’s personal and professional life. According to her, COVID was a blessing in disguise to be able to spend all this time at home and spending time to call and check on all near and dear ones, reconnecting, rejuvenating were positives in this situation.
However, work from home bears multiple challenges and ,for her the divide between official work and domestic duties was practically invisible. As the Head of IT and CFO, Jyotsna had a great responsibility to ensure the digital solutions were up and running and without causing the loss of productivity at the same time managing concerns around security and support. “As a CFO, a time to complete FY 20 financials and audits, and the Mid-term – 3 years business plan process which were very challenging.”
“But I would say the times have tested my abilities to stay strong under all situations. I would like to say this to my fellow leaders that encourage your teams throughout and keep the work exciting as always. This will ensure a positive sentiment in these trying times.”
As much as work is refreshing with so much happening, Jyotsna does take personal time to recharge. She loves to drive and have been doing rallies like Raid the Himalaya, Desert Storm, Spice Challenge. She has also done international driving vacations.
“Amidst the lockdown, I recently drove to Bangalore to be with my son Prateek. The memory of absolutely traffic-free roads and my car racing at 230-250 with confidence to touch Bangalore from Pune non-stop in 9 hours was wonderful. We drove through Kabini and spent a holiday together, making memories.”
“I also like to read, so I took this opportunity to download the most read books Ikigai, Atomic Habits, Just do It – the Nike story and many more.”
“Netflix was another relaxing way to spend some time, and the most exciting watch for me was Drills apart from many others. I love to socialise and continued e-socialising as well.”
Falken Confirms 2026 ‘Falken Says Fill Up’ Campaign
- By TT News
- March 12, 2026
Falken Tyre has announced the return of its popular ‘Falken Says Fill Up’ campaign, scheduled to run from 15 March to 31 May 2026 across 20 European markets. The initiative is designed to pair a strong product offering with an appealing customer incentive. Those purchasing a set of Falken summer or all-season tyres of at least 16 inches, excluding those for lorries, will receive a fuel voucher as part of the promotion.
The campaign places particular emphasis on the Falken ZIEX ZE320, a summer tyre developed to meet the demands of contemporary driving. It offers high levels of comfort, precise handling and a well-balanced combination of efficiency and everyday practicality. An enhanced rubber compound contributes to superior wet grip, while lower rolling resistance helps reduce both fuel use and CO₂ emissions relative to the previous model. The tyre is especially suited to frequent drivers and families seeking safety, durability and a smooth experience during long journeys in warm conditions. The summer range also includes the sporty Falken AZENIS FK520, noted for its stability and short braking distances, alongside the newly introduced Falken EUROALL SEASON AS220, an all-season tyre built to perform reliably in fluctuating weather.
In addition to the fuel voucher, Falken is introducing two new giveaways for the 2026 edition. Collaborating with Enders, the company will offer high-end gas grills from the UNIQ PRO 3 IK KITCHEN Cruster line. Furthermore, in partnership with the Professional Darts Corporation, branded dart sets will also be available.
The campaign will be active in Austria, Belgium, Bulgaria, the Czech Republic, Finland, France, Germany, Greece, Hungary, Italy, Luxembourg, the Netherlands, Poland, Portugal, Romania, Switzerland, Slovakia, Slovenia, Spain and Sweden. It is important to note that both the nature and value of the fuel vouchers, as well as the exact timing of the promotion, may differ from one country to another.
Toyo Tires Rolls Out M165 Commercial Van All-Season Tyre For Last-Mile Delivery
- By TT News
- March 12, 2026
Toyo Tires has introduced the new M165 commercial van tyre, an all-season option specifically engineered with last-mile delivery operations in mind, targeting the challenges of frequent stopping, heavy cargo and urban driving. A key focus of the tyre is to help fleet operators lower operational costs through improved fuel efficiency and promotion of even, long-lasting treadwear.
The M165 addresses the handling characteristics of tall vans by incorporating an e-balance design that enhances stability and minimises sway. This is complemented by a specialised cap compound and sidewall protectors to improve traction and shield the casing from the curb damage common in delivery routes. The tyre’s robust construction is intended to withstand the wear associated with constant acceleration, braking and heavy loads. It will succeed the previous H08+ model in the manufacturer’s commercial lineup.
To ensure durability under stop-and-go activity, the tyre features new compounds that resist uneven wear. The all-season tread pattern integrates interlocking blocks and multi-wave sipes for reliable grip on both wet and dry roads while reducing block movement for greater stability. The advanced casing is engineered to resist damaging heat and support retreadability, thereby extending its usable life.
The Toyo M165 will be available in spring, offered in multiple 16-inch sizes with D and E load ratings, making it suitable for vehicles like the Ford Transit, Ram ProMaster and Rivian RCV.
Jordan Vastine, Product Planning and Technical Services Manager, Toyo Tire U.S.A. Corp, said, “The newly launched M165 commercial van tyre is built with the focus of helping fleets see higher removal miles while reducing irregular wear. We are confident the M165 will complement the already proven Toyo commercial product lineup.”
Continental’s Expanded ContiScoot Range Meets The Demands Of Modern Scooters
- By TT News
- March 12, 2026
Continental addresses the needs of urban commuters with its comprehensive ContiScoot tyre line, a premium option engineered for city riding. The range encompasses over 30 sizes, fitting wheels from 10 to 16 inches and accommodating scooters from 50 cc to 350 cc. This extensive coverage means the tyre suits a broad spectrum of vehicles, from nimble city models to more powerful touring scooters.
The portfolio is designed to fit a wide array of established scooter models frequently navigating city streets and their outskirts. For instance, large-wheel scooters commonly pairing a 120/70-15 front with a 140/70-14 rear, such as the Honda Forza or Yamaha XMAX, are well-covered. Similarly, compact scooters using dimensions like 120/70-12 and 130/70-12, including popular Vespa GTS models, also benefit from the tyre's performance. The ContiScoot further extends its applicability to the growing electric scooter segment, with sizes available for models like the Niu MQi GT.
The intended users are riders who depend on their scooters for daily transportation, whether commuting to work, running errands or exploring urban areas. The diversity of available sizes ensures the tyre meets various riding demands, adapting to the agility required in congested streets as well as the comfort needed for longer commutes. As scooters gain prominence as primary vehicles in metropolitan regions, the demand for reliable, all-weather safety and predictable handling grows correspondingly.
To meet these demands, the ContiScoot integrates several key performance features. Its rubber formulation and tread are engineered for excellent wet grip, contributing to short braking and stability on slick roads. The tyre also delivers high grip immediately from startup, which is particularly reassuring on short urban trips. Its construction promotes agile and neutral handling, facilitating quick direction changes and stable cornering without being twitchy. Designed for real-world conditions, it offers a balanced ride that absorbs poor road surfaces while maintaining precision. Furthermore, the durable compound is optimised for high mileage, adding value for frequent riders.
Reinforcing consumer confidence, the ContiScoot satisfaction guarantee remains available in select countries during 2026. This programme offers a money-back option for riders not fully satisfied with the tyre’s performance, with specific market participation and terms accessible online.
Sagren Nair, Product Manager – Motorcycle Tires, Continental, said “With over 30 sizes available, the ContiScoot is a suitable option for almost every scooter model. Our goal is to make urban mobility safer, more comfortable and more versatile. Scooters combine flexibility with high everyday practicality. This requires tyres that react quickly to changing conditions while providing a safe and agile riding experience. This is exactly what the ContiScoot has been developed for, and we’ve transferred our experience from the motorcycle segment to the scooter sector. The tread compound and profile are designed for a high level of safety in everyday use – especially in rain, cool temperatures and frequent stop-and-go traffic. Our approach is to ensure that scooter riders feel safe at any time of day and in almost any weather. With the comprehensive ContiScoot range, we offer the right basis for this – regardless of whether it's a compact city scooter or a powerful large-wheel scooter.”
Michelin India And ASDC Foster Workforce Readiness Through Project Vahaan And EV Shiksha
- By TT News
- March 12, 2026
Michelin, through its Indian operations and in association with the Automotive Skills Development Council (ASDC), recently marked the completion of two workforce training programmes in Pune with formal convocation events. Project Vahaan and Project EV Shiksha together equipped 65 individuals from economically disadvantaged backgrounds with specialised skills aligned to current industry demands, demonstrating how corporate initiatives can address both social needs and sectoral requirements simultaneously.
The programmes responded to a clear gap in India's mobility landscape. While the transportation sector expands and electric vehicle adoption accelerates, many young people from low-income families cannot access the formal training needed to secure stable employment. Michelin India therefore supported targeted interventions focused on communities where regular work significantly affects household wellbeing.
Under Project Vahaan, 35 candidates completed Level 4 certification training for light and heavy motor vehicle drivers. The curriculum integrated classroom instruction with practical driving sessions, covering traffic regulations, defensive techniques, road safety practices and interpersonal skills development. The objective extended beyond employability to cultivating responsible road users who prioritise safety.
Project EV Shiksha addressed the growing need for electric vehicle technicians through a Level 4 programme completed by 30 candidates. Training encompassed theoretical knowledge and hands-on practice in high-voltage safety protocols, fire prevention, routine maintenance procedures, minor repairs, basic diagnostic support and safe component handling. Workplace readiness skills were also incorporated to facilitate smooth entry into the EV service sector.
The convocation ceremonies brought together representatives from Michelin India, ASDC, training partners and the graduates themselves. Project EV Shiksha participants gathered at MIT Art, Design and Technology University, while Project Vahaan celebrations took place at MIDC Kasarwadi in Chinchwad. Both events featured formal inaugurations, addresses from industry and skilling leaders, certificate presentations and interactions that highlighted the connection between structured training and employment outcomes.
The impact of these initiatives extends beyond the 65 individuals trained. They contribute to workforce readiness in critical sectors, promote road safety awareness, support the transition to green mobility and generate meaningful social change at family and community levels.
Shantanu Deshpande, Managing Director, Michelin India, said, “At Michelin India, we believe the future of mobility will be shaped not only by technology but also by people equipped with the right skills. Through initiatives like Project Vahaan and EV Shiksha, in partnership with ASDC, we are committed to strengthening skill development for young talent and preparing them for the evolving mobility ecosystem. By enabling access to this structured training, we aim to strengthen road safety through better tyre care and maintenance, support the transition to electric mobility and create meaningful livelihood opportunities. Skill development has been a core priority of the government, and we are pleased to support this vision through our initiatives.”
Addressing the occasion, Vinkesh Gulati, Chairperson, ASDC, said, “These initiatives demonstrate how industry-aligned skilling can deliver outcomes beyond training numbers. By integrating safety, employability and future mobility skills, we are enabling youth to build dignified careers while contributing to safer roads and a greener mobility ecosystem.”
Arindam Lahiri, CEO, ASDC, said, “Through Project Vahaan and EV Shiksha, ASDC continues to focus on impact-driven skilling. The combination of certified training, industry relevance and inclusion ensures long-term value for both learners and the mobility sector.”
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