Jyotsna came on board as the CFO and Head of IT of Bridgestone India, around two-and-a-half years ago - in April 2018. Since then, she has ensured attentive capacities are in place, thus focusing on maintaining cost control and delegating financial management. Afterall, the tyre industry is highly competitive and market-driven. And yes, digital evolution and safety of her colleagues and business partners have become one of her top priorities during the pandemic.
Raised in a modest and orthodox business family of six daughters, principles such as hard work, humility, and honesty were a natural part of growing up for her. Married at the age of twenty-one, Jyotsna wanted to be more than just a housewife. Thus, she pursued her grinding CA qualification while being a mother of a baby boy.
“I pursued further education and got a professional qualification, CA, in 1994. Not an easy call in any way. The profession itself was demanding and then to be able to garner the support of the larger family was a big task considering the social norms at the time. However, with the great support from my in-laws, my husband Rajesh, and my conviction, I managed to pursue this new path,” Jyotsna recalls.
When asked about what she would attribute to the leadership qualities she has achieved, she reflects on her family background and the formative years of her life. Marriage was the ultimate end-goal for all girls back then, she says. But, her father, who was a civil engineer, and ran a unit into precision tools manufacturing, understood the value of education. He ensured all his daughters received quality higher education. This paid off as all of Jyotsna’s sisters are highly qualified across different streams.

Jyotsna also mentions the underlying importance of financial independence that was ever-present while growing up. These values, coupled with formal education and academics, added to her versatile calibre. However, she says studies were never her cup of tea. Her interests were games, food, and fun. Having done her graduation at BMCC, life was relatively stress-free then.
However, getting married at the early age was a turning point in her life when she braved the conventional social norms at the time and pursued her CA studies. She adds that the journey from 1989-1994 was full of challenges, excitement, courage, and family support. Significant challenges to pursue her CA were to convince the in-laws to allow her to go and live in a hostel and study and to be able to meet social obligations as a newly-wed woman, and not being able to give time to her son.
“To be able to give my 100% to the studies amidst all of this was quite difficult. However, I always kept my eye on the big picture.”
Jyotsna started her professional career at Kinetic Honda, a manufacturing organisation which, she says, was not perceived to be ideal for women and had limitations to growth. “But that made me work even harder. However, it was a role of my choice, and I worked with them for nine years, and those were my formative career years. A combination of experience at Firodiya, a well-respected business house and a Japanese business brand is great learning for any finance professional. I took additional responsibilities on multiple functions and projects to rise the ladder at a good pace as by now; I had found my Ikigai- a reason to live.”
“Amidst all this, the family challenges continued as my husband Rajesh had moved to Singapore, and I single-handedly attended to our son”.
At the workplace, she always ensures that she works hard and does everything from grassroots and is never bothered about her designation and qualification as, for her, that is a means and not an end. “Over the years, I worked on building and strengthening relationships and never really kept any limitations to what I wanted to achieve.”
COVID has turned the auto industry upside down. New normal is becoming a part of life and businesses as well. Whereas the challenges of COVID have been unprecedented, it also brought new ways of doing businesses. Now employee safety is becoming a top priority, while digital evolution is bringing a new era ahead of the industry.

At Bridgestone, Jyotsna says, the safety of their people and safeguarding their operations have been the topmost priority. Ever since COVID first hit the country, the company took proactive measures to not only keep the people safe but, also streamline operations in the wake of new normal. Furthermore, at the back of accelerated digitisation, Bridgestone India has been able to bring the right solutions for its consumers as well as ensure the same levels of productivity within the organisation.
When asked about how she feels about working in such a dynamic industry, Jyotsna says, “The automobile industry is where my professional career is slated. Kinetic Honda, SKF Bearings, NRB Bearings, Sandvik Asia and now Bridgestone are my performing turfs. One side of the industry, i.e., channel partners, are the same - similar channels set up requirements, risks, opportunities, and expectations of the partners. What differs is the strength of the product and strength of the competitor. Bridgestone, with its world-class Japanese technology in tyre manufacturing, is one of the leading and most trusted brands with all the strengths on the product, manufacturing, and innovation.”
“The market in India is huge, and the progressive growth and demographics of the country are definitely positive. At Bridgestone India, we are financially secure with a good product range, best manufacturing facilities, substantial market share, reliable channel partners and an ambitious and committed workforce. The biggest risk is getting complacent and losing focus on cost. The tyre industry is competitive, and market driven. Also, the capacities are in place, thus keeping focus and maintaining cost control is the financial management challenge which is exciting.”
Like everyone, COVID has influenced Jyotsna’s personal and professional life. According to her, COVID was a blessing in disguise to be able to spend all this time at home and spending time to call and check on all near and dear ones, reconnecting, rejuvenating were positives in this situation.
However, work from home bears multiple challenges and ,for her the divide between official work and domestic duties was practically invisible. As the Head of IT and CFO, Jyotsna had a great responsibility to ensure the digital solutions were up and running and without causing the loss of productivity at the same time managing concerns around security and support. “As a CFO, a time to complete FY 20 financials and audits, and the Mid-term – 3 years business plan process which were very challenging.”
“But I would say the times have tested my abilities to stay strong under all situations. I would like to say this to my fellow leaders that encourage your teams throughout and keep the work exciting as always. This will ensure a positive sentiment in these trying times.”
As much as work is refreshing with so much happening, Jyotsna does take personal time to recharge. She loves to drive and have been doing rallies like Raid the Himalaya, Desert Storm, Spice Challenge. She has also done international driving vacations.
“Amidst the lockdown, I recently drove to Bangalore to be with my son Prateek. The memory of absolutely traffic-free roads and my car racing at 230-250 with confidence to touch Bangalore from Pune non-stop in 9 hours was wonderful. We drove through Kabini and spent a holiday together, making memories.”
“I also like to read, so I took this opportunity to download the most read books Ikigai, Atomic Habits, Just do It – the Nike story and many more.”
“Netflix was another relaxing way to spend some time, and the most exciting watch for me was Drills apart from many others. I love to socialise and continued e-socialising as well.”
- California Office of Environmental Health Hazard Assessment
- California OEHHA
- Crumb Rubber
- Synthetic Turf
- Recycled Tyres
California OEHHA Study Finds No Significant Risk From Crumb Rubber In Synthetic Turf
- By TT News
- March 10, 2026
A new study from the California Office of Environmental Health Hazard Assessment (OEHHA) has concluded that crumb rubber infill made from recycled tyres and used in synthetic turf fields poses no significant health risk to those who use or observe them. The comprehensive evaluation found no evidence linking these fields to cancer or other health issues for athletes, officials, coaches or spectators, including young children.
These engineered fields, designed to replicate natural grass, are popular due to their low maintenance, water efficiency and durable, consistent surface. Their widespread adoption in California includes over 900 installations. The infill itself consists of small granules from recycled waste tyres, which help keep the artificial blades upright and provide cushioning and traction.
OEHHA conducted the study to support California's sustainability efforts, specifically its Waste Tire Program, which seeks safe and beneficial uses for recycled materials that would otherwise go to landfills. To ensure a thorough assessment, researchers tested 35 different fields, varying in age and location to represent all of California's climate zones. Multiple samples were taken from each field to account for material differences, and air quality was monitored both during active play and at rest.
The study’s scope was unprecedented, analysing over 100 chemicals of potential concern, far more than previous investigations. In collaboration with Lawrence Berkeley National Lab, researchers simulated human sweat and digestion to identify all chemicals to which a person might be exposed. To understand exposure pathways, OEHHA partnered with UC Berkeley and the University of Arizona. They surveyed over a thousand soccer players, ranging in age from 7 to 71, about their playing habits and observed games to document contact with the turf. The analysis used data from goalies, who have the most frequent contact, to estimate the maximum risk for all players, also considering the potential exposure for a crawling toddler. The final analysis indicated that risks related to cancer, reproductive harm or sensory irritation were negligible.
Kris Thayer, Director, OEHHA, said, "This study should ease concerns about the safety of crumb rubber use in synthetic turf fields. Athletes of all ages can use these fields without parents worrying about this commonly used material."
Zoe Heller, Director, CalRecycle, said, "Protecting public health is our top priority, and California is committed to making sure waste tyres are managed safely so they don’t litter communities or pose risks to residents. CalRecycle appreciates the work of OEHHA and its partners to advance our understanding in support of a cleaner, healthier circular economy."
- Apollo Tyres
- Vredestein
- Vredestein Quatrac Pro 2
- Ultra-High-Performance Tyres
- UHP Tyres
- All-Season Tyres
Vredestein Quatrac Pro 2 To Feature Performance-Focused Compound And Structural Advancements
- By TT News
- March 10, 2026
The all-new Vredestein Quatrac Pro 2, an ultra-high-performance (UHP) all-season tyre scheduled for launch this summer, will come armed with a next-generation tread compound technology and a highly innovative structure to deliver an unrivalled combination of year-round safety, performance and efficiency across dry, wet and winter conditions. This model represents a major advancement for the Vredestein brand, which has been a pioneer in the all-season sector since the early 1990s.
Developed from a clean sheet by Apollo Tyres at its Global R&D Centre in the Netherlands, the Quatrac Pro 2 was not an evolution of an existing design. Instead, engineers completely reimagined the tread, materials and structure to overcome the typical performance compromises found in this category. The tyre will be manufactured at Apollo’s advanced facility in Hungary.
The core of its capability is a new directional tread pattern. Longitudinal grooves work with a V-shaped design to maximise resistance to aquaplaning by efficiently evacuating water. Lateral grooves are sculpted to harmonise wet-road performance with winter traction, while a stable centre rib ensures precise dry handling and braking stability on both wet and dry surfaces. For snow-covered roads, advanced 3D interlocking sipes in the shoulder blocks provide grip without compromising tread stability in other conditions. A multi-pitch tread block sequence also refines the acoustic signature, which is particularly advantageous for electric and hybrid vehicles. The entire Quatrac Pro 2 range achieves an A-rated exterior noise label.
A revolutionary next-generation traction compound is central to the tyre’s versatile performance. This advanced material combines a unique mixture of resins and polymers with complex multi-filler technology. The result is a tyre that maintains a broad operational range across varying temperatures, with a strong emphasis on wet braking. It balances low-temperature flexibility for reliable grip on cold, wet and snowy surfaces with high-temperature stability for consistent handling and abrasion resistance on hot, dry roads, enhancing durability year-round. The tyre bears the Three Peak Mountain Snowflake (3PMSF) symbol, confirming its winter capability.

This new compound and tread design are also optimised for electric and hybrid vehicles, managing the challenges of high battery mass and instant electric motor torque by ensuring consistent grip and tread stability. The engineering goal was to provide high levels of cornering stability and precision without sacrificing ride comfort, a balance that sets the tyre apart.
Complementing the compound, the tyre's structure has been entirely re-engineered. A stiffer bead area with a double taper design ensures secure bead seating even at high speeds while distributing forces more evenly for improved comfort and stability. A dedicated belt design optimises the tyre's footprint for enhanced mileage. In mixed fitments, this improves steering precision at the front axle and stability at the rear.
The Vredestein Quatrac Pro 2 will be available in an extensive range of sizes for 17- to 24-inch rims, including section widths up to 355 for high-performance vehicles. With speed ratings up to Y (300 kmph), it firmly positions itself at the pinnacle of the UHP all-season category, with high load rating options on select sizes.
Daniele Lorenzetti, Chief Technology Officer, Apollo Tyres Ltd, said, “The Quatrac Pro 2 has exceeded the very demanding performance target we set during development while delivering superior wet grip, great snow handling, low rolling resistance and high mileage. By focusing on the fundamentals of tyre behaviour and rethinking tread design, materials and structure, we have created a performance-focused all-season tyre that delivers stability, mileage, all-season grip with best wet performance in category.”
Trelleborg Tires And Gomería Altamirano To Debut Joint Exhibit At Expoagro 2026
- By TT News
- March 10, 2026
Trelleborg Tires will showcase its agricultural tyre solutions alongside its official distributor, Gomería Altamirano, at Expoagro 2026. The event is scheduled for 10–13 March 2026 at the Predio Ferial y Autódromo de San Nicolás in Buenos Aires, Argentina. Visitors to Booth 1504 will have the opportunity to explore high-performance radial tyres designed for the demands of contemporary farming. This collaboration represents a significant step in strengthening Trelleborg’s market presence in Argentina through a partnership with a well-established regional distributor.
The Argentine agricultural sector is increasingly transitioning from bias to radial tyre technology. This shift is driven by greater mechanisation, the use of higher horsepower equipment and a focus on improving field productivity. Farmers are turning to radial solutions for benefits such as superior traction, reduced fuel consumption, minimised soil compaction and longer tyre life. Trelleborg and Gomería Altamirano are actively supporting this evolution by providing products tailored to local conditions.
At the expo, two flagship tyre ranges will be highlighted. The TM1000 ProgressiveTraction series, intended for high-horsepower tractors, features patented double-edge lug technology to enhance grip, optimise the footprint and lower fuel usage. The TM3000 CFO range, engineered for combine harvesters, offers high load capacity at low inflation pressures to preserve soil structure and ensure reliability during harvesting.
With over six decades of experience serving central Argentina, Gomería Altamirano has built a strong regional reputation through its branches in Río Cuarto, Córdoba and Santa Rosa. Expoagro 2026 will mark their first joint exhibition, underscoring their shared dedication to delivering advanced radial technology to local farmers.
Pablo Altamirano, CEO, Gomería Altamirano, said, “For us, it is a source of pride to strengthen our partnership with Trelleborg Tires and bring world-leading tyre technology closer to Argentine producers. Trelleborg tyres are original equipment on many of the high-horsepower tractors, harvesters and sprayers currently sold and operating in the country. At Expoagro, we want to showcase these high-performance radial solutions, together with the track line that we are already commercialising, expanding the technological alternatives available to farmers.”
Eduardo Marrone, Commercial Manager, Trelleborg Tires, said, “We are proud to strengthen our alliance with Gomería Altamirano, a partner with deep regional expertise and a solid reputation in the Argentine agricultural market. Their close relationship with farmers plays a key role in supporting the country’s transition to radial technology. Together, we deliver premium tyre solutions that increase productivity, improve operational efficiency and promote more sustainable farming practices.”
Pirelli Ready For Shanghai As F1 Sprint Returns With New Trophy Design
- By TT News
- March 10, 2026
Pirelli is all set for the Chinese Grand Prix, which marks the first Sprint weekend of the 2026 Formula 1 season and will see the presentation of the newly redesigned Pirelli Sprint Qualifying Award. The second round of the championship will feature a 19-lap short race on Saturday, the first of six such events scheduled for the year.
The tyre allocation for the event remains unchanged from previous years, with teams supplied the C2, C3 and C4 compounds for the 5.451-kilometre Shanghai International Circuit. The track layout, inspired by the ‘shang’ ideogram, includes two primary straights and sixteen corners. One notable straight connects a slightly banked Turn 13 to Turn 14, while the other, which exceeds one kilometre in length, is where the starting grid is situated.
The circuit presents a varied challenge with a mix of high-speed corners, such as the sweeping Turns 7 and 8, and slower sections found at Turns 1, 3, 6 and 14. These demanding sequences, combined with fast straights, place significant stress on the tyres and will test the energy recovery capabilities of the new power units. Drivers may face difficulties with corner-entry lock-ups under heavy braking, similar to issues observed during pre-season testing in Bahrain, which features comparable braking zones.


A key variable for the weekend is the track surface, which was completely resurfaced in August 2024. The new asphalt initially provided higher grip and lower lap times, but its smoothness led to front-axle graining during the 2025 event, particularly in the Sprint race. However, as the surface has had another year to age, grip levels might be slightly reduced, potentially lowering the risk of graining. This will be assessed in early practice sessions. Teams’ simulation data suggests lap times will be closely matched to last year’s, indicating that the performance loss expected from the new car generation may be offset by other factors.
Looking back at the 2025 race, most drivers started on the Medium compound, with only three opting for the Hard. The Soft tyre was unused in the Grand Prix. The winning strategy was a one-stop, featuring a long final stint on the Hard tyre, which proved durable and resistant to graining. The podium finishers made their sole pit stops between laps 14 and 15, with Oscar Piastri taking victory ahead of Lando Norris and George Russell.

The trophy for the pole-sitter features a Soft tyre above a base embedded with a helmet decorated in the colours of the Chinese flag, which will be engraved with the winner’s name and car number. The Chinese Grand Prix returns for its 19th running at this venue, having first appeared on the calendar in 2004. Lewis Hamilton and Mercedes share the record for the most wins here, with six each. Hamilton also holds the record for the most podium finishes, with nine.
To celebrate the event, a special podium cap has been created in imperial yellow, a colour traditionally associated with prestige. It features designs commemorating the Year of the Horse and will be available for purchase on the Pirelli e-commerce platform.

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