Jyotsna came on board as the CFO and Head of IT of Bridgestone India, around two-and-a-half years ago - in April 2018. Since then, she has ensured attentive capacities are in place, thus focusing on maintaining cost control and delegating financial management. Afterall, the tyre industry is highly competitive and market-driven. And yes, digital evolution and safety of her colleagues and business partners have become one of her top priorities during the pandemic.

Raised in a modest and orthodox business family of six daughters, principles such as hard work, humility, and honesty were a natural part of growing up for her. Married at the age of twenty-one, Jyotsna wanted to be more than just a housewife. Thus, she pursued her grinding CA qualification while being a mother of a baby boy.

“I pursued further education and got a professional qualification, CA, in 1994. Not an easy call in any way. The profession itself was demanding and then to be able to garner the support of the larger family was a big task considering the social norms at the time. However, with the great support from my in-laws, my husband Rajesh, and my conviction, I managed to pursue this new path,” Jyotsna recalls.

When asked about what she would attribute to the leadership qualities she has achieved, she reflects on her family background and the formative years of her life. Marriage was the ultimate end-goal for all girls back then, she says. But, her father, who was a civil engineer, and ran a unit into precision tools manufacturing, understood the value of education. He ensured all his daughters received quality higher education. This paid off as all of Jyotsna’s sisters are highly qualified across different streams.

Jyotsna also mentions the underlying importance of financial independence that was ever-present while growing up. These values, coupled with formal education and academics, added to her versatile calibre. However, she says studies were never her cup of tea. Her interests were games, food, and fun. Having done her graduation at BMCC, life was relatively stress-free then.

However, getting married at the early age was a turning point in her life when she braved the conventional social norms at the time and pursued her CA studies. She adds that the journey from 1989-1994 was full of challenges, excitement, courage, and family support. Significant challenges to pursue her CA were to convince the in-laws to allow her to go and live in a hostel and study and to be able to meet social obligations as a newly-wed woman, and not being able to give time to her son.

 “To be able to give my 100% to the studies amidst all of this was quite difficult. However, I always kept my eye on the big picture.”

Jyotsna started her professional career at Kinetic Honda, a manufacturing organisation which, she says, was not perceived to be ideal for women and had limitations to growth. “But that made me work even harder. However, it was a role of my choice, and I worked with them for nine years, and those were my formative career years. A combination of experience at Firodiya, a well-respected business house and a Japanese business brand is great learning for any finance professional. I took additional responsibilities on multiple functions and projects to rise the ladder at a good pace as by now; I had found my Ikigai- a reason to live.”

 “Amidst all this, the family challenges continued as my husband Rajesh had moved to Singapore, and I single-handedly attended to our son”.

At the workplace, she always ensures that she works hard and does everything from grassroots and is never bothered about her designation and qualification as, for her, that is a means and not an end. “Over the years, I worked on building and strengthening relationships and never really kept any limitations to what I wanted to achieve.”

COVID has turned the auto industry upside down. New normal is becoming a part of life and businesses as well. Whereas the challenges of COVID have been unprecedented, it also brought new ways of doing businesses. Now employee safety is becoming a top priority, while digital evolution is bringing a new era ahead of the industry.

At Bridgestone, Jyotsna says, the safety of their people and safeguarding their operations have been the topmost priority. Ever since COVID first hit the country, the company took proactive measures to not only keep the people safe but, also streamline operations in the wake of new normal. Furthermore, at the back of accelerated digitisation, Bridgestone India has been able to bring the right solutions for its consumers as well as ensure the same levels of productivity within the organisation. 

When asked about how she feels about working in such a dynamic industry, Jyotsna says, “The automobile industry is where my professional career is slated. Kinetic Honda, SKF Bearings, NRB Bearings, Sandvik Asia and now Bridgestone are my performing turfs. One side of the industry, i.e., channel partners, are the same - similar channels set up requirements, risks, opportunities, and expectations of the partners. What differs is the strength of the product and strength of the competitor. Bridgestone, with its world-class Japanese technology in tyre manufacturing, is one of the leading and most trusted brands with all the strengths on the product, manufacturing, and innovation.” 

“The market in India is huge, and the progressive growth and demographics of the country are definitely positive. At Bridgestone India, we are financially secure with a good product range, best manufacturing facilities, substantial market share, reliable channel partners and an ambitious and committed workforce. The biggest risk is getting complacent and losing focus on cost. The tyre industry is competitive, and market driven. Also, the capacities are in place, thus keeping focus and maintaining cost control is the financial management challenge which is exciting.”

Like everyone, COVID has influenced Jyotsna’s personal and professional life. According to her, COVID was a blessing in disguise to be able to spend all this time at home and spending time to call and check on all near and dear ones, reconnecting, rejuvenating were positives in this situation.

However, work from home bears multiple challenges and ,for her the divide between official work and domestic duties was practically invisible. As the Head of IT and CFO, Jyotsna had a great responsibility to ensure the digital solutions were up and running and without causing the loss of productivity at the same time managing concerns around security and support. “As a CFO, a time to complete FY 20 financials and audits, and the Mid-term – 3 years business plan process which were very challenging.”

“But I would say the times have tested my abilities to stay strong under all situations. I would like to say this to my fellow leaders that encourage your teams throughout and keep the work exciting as always. This will ensure a positive sentiment in these trying times.”

As much as work is refreshing with so much happening, Jyotsna does take personal time to recharge. She loves to drive and have been doing rallies like Raid the Himalaya, Desert Storm, Spice Challenge. She has also done international driving vacations.

 “Amidst the lockdown, I recently drove to Bangalore to be with my son Prateek. The memory of absolutely traffic-free roads and my car racing at 230-250 with confidence to touch Bangalore from Pune non-stop in 9 hours was wonderful. We drove through Kabini and spent a holiday together, making memories.”

“I also like to read, so I took this opportunity to download the most read books Ikigai, Atomic Habits, Just do It – the Nike story and many more.”

 “Netflix was another relaxing way to spend some time, and the most exciting watch for me was Drills apart from many others. I love to socialise and continued e-socialising as well.”

Comments (0)

ADD COMMENT

Link Copied!

Michelin has formed a technical and sporting alliance with Segway as the Segway Dakar Rally Factory Team prepares to enter the 2028 Dakar Rally aboard an entirely new, fully electric racing motorcycle. Acting as the team's official tyre supplier and technical partner, Michelin will be involved from the project's very first stages, supporting Segway throughout development.

Segway, drawing on its electric mobility background, is pursuing a demanding engineering goal: designing a brand-new 100 percent electric racing motorcycle built to survive the Dakar Rally's punishing conditions. The event will act as a live testing environment where both partners can subject their newest innovations to extreme demands and probe fresh territory in performance and electric mobility.

The partnership is being officially sealed at EICMA 2026 in Milan, Italy, a major international motorcycle industry showcase, where representatives of both firms will sign an agreement confirming their joint dedication to the Dakar 2028 venture. Cooperation will reach far past race-tyre supply, with engineers from both sides collaborating to weave rally-raid requirements into Segway's future electric machine.

Michelin will lend its off-road and rally-raid know-how plus tyre and Bib Mousse puncture-prevention expertise, initially guiding Enduro and Desert tyre selection and advising on Bib Mousse choice, fitting and use. Joint workshops will unite Michelin Motorsport specialists with Segway engineers, gathering data under rally-raid-representative conditions to steer later tyre optimisation. With Michelin's Dakar record since 1983 and 40 victories behind it, a joint testing programme will adapt tyres progressively to the motorcycle's final specifications and demands.

Cyriaque Echevin, Michelin Off-Road Tire Marketing Director, said, “True to its pioneering spirit, Michelin is delighted to support the Segway Dakar Rally Factory Team in this particularly ambitious project. Taking on the Dakar Rally with 100 percent electric motorcycles represents an exciting technological challenge, bringing new parameters that we will need to factor into our development work. Our role will extend far beyond supplying tyres: our teams will work alongside Segway’s engineers from the earliest stages of the project, sharing our rally-raid expertise and contributing to the development of the new motorcycle. The Dakar Rally provides an exceptional testing ground for pushing technological boundaries through close collaboration with our partners.”

Comments (0)

ADD COMMENT

Link Copied!

Pirelli has chosen a softer trio of compounds for the São Paulo Grand Prix at Interlagos, naming the C3 as Hard, the C4 as Medium and the C5 as Soft. That is one step softer than a year ago, when the weekend followed the Sprint format. The race closes the long back-to-back swing through the Americas at the José Carlos Pace circuit.

Fresh asphalt laid during the year between Turns 3 and 5, and again between Turns 8 and 9, could shift grip levels and change how the track evolves. Longer runs may be affected in particular. Across the three free practice sessions, teams will study the new surface and its influence on wear and degradation.

Last year, degradation was a decisive technical theme in São Paulo. Graining came in milder than feared, but the C2 Hard of that weekend tended to slide, and the C3 and C4 wore heavily while still supporting competitive stints. A two-stop race proved the strongest approach.

Interlagos produces broadly average lateral forces overall, mixing fast corners with long straights, so the layout is not especially punishing. Loads fall fairly evenly between front and rear axles. Overtaking chances are plentiful, giving strategists room to manoeuvre, yet degradation management has usually decided who performs best, making the trade-off between one-lap speed and long-run durability central to trackside work.

Rain and sharp temperature swings are familiar at this venue given its calendar slot, so Intermediate and Full Wet tyres may again feature. In 2025, Medium and Soft dominated a wide spread of strategies, with most teams choosing two stops after an early neutralisation triggered pit visits. Pit windows differed by driver, opening gaps that aided overtaking; only two drivers stopped once, and Hard tyres appeared in just a few brief stints.

Interlagos has staged 42 Grands Prix, 37 of them titled the Brazilian Grand Prix between 1973 and 2019 before the São Paulo name returned in 2021. Michael Schumacher leads with four wins, while Sebastian Vettel, Lewis Hamilton and Max Verstappen hold three each; Ferrari and McLaren share nine team victories. The special Podium Cap, designed by Denis Dekovic for Pirelli Design and inspired by Brazil's 1958 blue football shirt with a jaguar-pattern finish, is on sale via Pirelli's e-commerce platform.

Comments (0)

ADD COMMENT

Link Copied!

Dunlop Motorcycle Europe is celebrating a successful conclusion to the 2026 Campeonato de España de Superbike (ESBK) campaign, with five of its equipped riders securing titles at the Sunday finale at Circuito de Jerez Ángel Nieto. The brand claimed five of the series' eight championships, four of them in open-tyre competition classes, after a tightly contested season spanning Spain and Portugal.

The ESBK's open-tyre rules in several classes give Dunlop a direct benchmark against competing manufacturers. The company backed riders throughout the year in Superbike, Supersport, Supersport 300, Superstock 600, Superstock 1000 and Pre-Talent. Four of those classes allow any tyre brand, while Dunlop is the sole supplier for Supersport 300 and Pre-Talent.

The Superbike, Superstock 600 and Pre-Talent crowns all remained undecided going into Jerez. Honda Laglisse's Javier Palomera clinched Superbike ahead of Dunlop-backed Ivo Lopes of BMW Easyrace Team, runner-up in the open-tyre class; the same squad also took Superstock 1000 through Mauro González. José Luis Armario won the last Superstock 600 race of the year, and in Supersport, Team Speed Racing's Marcos Ludeña placed second with Team Honda Laglisse's Yeray Ruiz third, giving Dunlop two of three open-tyre podium slots. In the Dunlop-only classes, Marc Vich took Supersport 300 and the Kawasaki Ninja Spirit Trophy, while Marcos Vinagre won Pre-Talent at Jerez, leading an all-Dunlop podium alongside Javier Vigueras and Jose Luis Cagigas.

Dunlop's ESBK programme uses its KR racing slick line, covering both development and catalogue specifications, with wet tyres also available. Data from real race weekends helps the brand validate new products before they reach other championships and track-day use. Dunlop's racing footprint also takes in the Campionato Italiano Velocità, which produced six more Dunlop champions in 2026, and the FIM Endurance World Championship, where a fresh multi-year deal makes Dunlop the sole supplier to the Superstock and Production Trophy classes.

Roberto Finetti, Marketing Manager, Dunlop Motorcycle Europe, said, “It's great to see Dunlop-equipped riders achieve such strong results in the 2026 ESBK season, with championship titles secured across multiple categories and two all-Dunlop podiums in Supersport 300 and Pre-Talent. We're incredibly proud of what our riders and teams have achieved this season and of the role Dunlop has played in their success. These results are a testament to their dedication and hard work throughout the year. Congratulations to all the newly crowned champions.”

Comments (0)

ADD COMMENT

Link Copied!

Tegeta Green Planet, in partnership with the United Nations Development Programme (UNDP), organised an information and practical campaign titled ‘Don’t Throw It Away, Hand It In’ in Poti. Held on 29 October at a Tegeta Motors branch, the initiative sought to strengthen environmental responsibility and promote proper management of specific waste streams.

The campaign targeted local residents, vehicle owners, drivers and private sector representatives, encouraging their active involvement in waste management. Attendees learned about the environmental impact of automotive waste and correct disposal methods. A dedicated collection point at the branch allowed residents to hand in end-of-life tyres, used batteries and waste oils, offering a practical way to contribute to environmental protection through everyday actions.

A significant focus was placed on raising awareness about the Extended Producer Responsibility (EPR) system, including the role of EPR organisations, collection and subsequent management of specific waste streams and importers’ legally established obligations. Symbolic gifts encouraged participation. Tegeta Green Planet and UNDP continue to implement regional environmental campaigns and educational initiatives aimed at raising public awareness, fostering responsible waste management and promoting circular economy principles.

Comments (0)

ADD COMMENT

Link Copied!