Jyotsna came on board as the CFO and Head of IT of Bridgestone India, around two-and-a-half years ago - in April 2018. Since then, she has ensured attentive capacities are in place, thus focusing on maintaining cost control and delegating financial management. Afterall, the tyre industry is highly competitive and market-driven. And yes, digital evolution and safety of her colleagues and business partners have become one of her top priorities during the pandemic.
Raised in a modest and orthodox business family of six daughters, principles such as hard work, humility, and honesty were a natural part of growing up for her. Married at the age of twenty-one, Jyotsna wanted to be more than just a housewife. Thus, she pursued her grinding CA qualification while being a mother of a baby boy.
“I pursued further education and got a professional qualification, CA, in 1994. Not an easy call in any way. The profession itself was demanding and then to be able to garner the support of the larger family was a big task considering the social norms at the time. However, with the great support from my in-laws, my husband Rajesh, and my conviction, I managed to pursue this new path,” Jyotsna recalls.
When asked about what she would attribute to the leadership qualities she has achieved, she reflects on her family background and the formative years of her life. Marriage was the ultimate end-goal for all girls back then, she says. But, her father, who was a civil engineer, and ran a unit into precision tools manufacturing, understood the value of education. He ensured all his daughters received quality higher education. This paid off as all of Jyotsna’s sisters are highly qualified across different streams.
Jyotsna also mentions the underlying importance of financial independence that was ever-present while growing up. These values, coupled with formal education and academics, added to her versatile calibre. However, she says studies were never her cup of tea. Her interests were games, food, and fun. Having done her graduation at BMCC, life was relatively stress-free then.
However, getting married at the early age was a turning point in her life when she braved the conventional social norms at the time and pursued her CA studies. She adds that the journey from 1989-1994 was full of challenges, excitement, courage, and family support. Significant challenges to pursue her CA were to convince the in-laws to allow her to go and live in a hostel and study and to be able to meet social obligations as a newly-wed woman, and not being able to give time to her son.
“To be able to give my 100% to the studies amidst all of this was quite difficult. However, I always kept my eye on the big picture.”
Jyotsna started her professional career at Kinetic Honda, a manufacturing organisation which, she says, was not perceived to be ideal for women and had limitations to growth. “But that made me work even harder. However, it was a role of my choice, and I worked with them for nine years, and those were my formative career years. A combination of experience at Firodiya, a well-respected business house and a Japanese business brand is great learning for any finance professional. I took additional responsibilities on multiple functions and projects to rise the ladder at a good pace as by now; I had found my Ikigai- a reason to live.”
“Amidst all this, the family challenges continued as my husband Rajesh had moved to Singapore, and I single-handedly attended to our son”.
At the workplace, she always ensures that she works hard and does everything from grassroots and is never bothered about her designation and qualification as, for her, that is a means and not an end. “Over the years, I worked on building and strengthening relationships and never really kept any limitations to what I wanted to achieve.”
COVID has turned the auto industry upside down. New normal is becoming a part of life and businesses as well. Whereas the challenges of COVID have been unprecedented, it also brought new ways of doing businesses. Now employee safety is becoming a top priority, while digital evolution is bringing a new era ahead of the industry.
At Bridgestone, Jyotsna says, the safety of their people and safeguarding their operations have been the topmost priority. Ever since COVID first hit the country, the company took proactive measures to not only keep the people safe but, also streamline operations in the wake of new normal. Furthermore, at the back of accelerated digitisation, Bridgestone India has been able to bring the right solutions for its consumers as well as ensure the same levels of productivity within the organisation.
When asked about how she feels about working in such a dynamic industry, Jyotsna says, “The automobile industry is where my professional career is slated. Kinetic Honda, SKF Bearings, NRB Bearings, Sandvik Asia and now Bridgestone are my performing turfs. One side of the industry, i.e., channel partners, are the same - similar channels set up requirements, risks, opportunities, and expectations of the partners. What differs is the strength of the product and strength of the competitor. Bridgestone, with its world-class Japanese technology in tyre manufacturing, is one of the leading and most trusted brands with all the strengths on the product, manufacturing, and innovation.”
“The market in India is huge, and the progressive growth and demographics of the country are definitely positive. At Bridgestone India, we are financially secure with a good product range, best manufacturing facilities, substantial market share, reliable channel partners and an ambitious and committed workforce. The biggest risk is getting complacent and losing focus on cost. The tyre industry is competitive, and market driven. Also, the capacities are in place, thus keeping focus and maintaining cost control is the financial management challenge which is exciting.”
Like everyone, COVID has influenced Jyotsna’s personal and professional life. According to her, COVID was a blessing in disguise to be able to spend all this time at home and spending time to call and check on all near and dear ones, reconnecting, rejuvenating were positives in this situation.
However, work from home bears multiple challenges and ,for her the divide between official work and domestic duties was practically invisible. As the Head of IT and CFO, Jyotsna had a great responsibility to ensure the digital solutions were up and running and without causing the loss of productivity at the same time managing concerns around security and support. “As a CFO, a time to complete FY 20 financials and audits, and the Mid-term – 3 years business plan process which were very challenging.”
“But I would say the times have tested my abilities to stay strong under all situations. I would like to say this to my fellow leaders that encourage your teams throughout and keep the work exciting as always. This will ensure a positive sentiment in these trying times.”
As much as work is refreshing with so much happening, Jyotsna does take personal time to recharge. She loves to drive and have been doing rallies like Raid the Himalaya, Desert Storm, Spice Challenge. She has also done international driving vacations.
“Amidst the lockdown, I recently drove to Bangalore to be with my son Prateek. The memory of absolutely traffic-free roads and my car racing at 230-250 with confidence to touch Bangalore from Pune non-stop in 9 hours was wonderful. We drove through Kabini and spent a holiday together, making memories.”
“I also like to read, so I took this opportunity to download the most read books Ikigai, Atomic Habits, Just do It – the Nike story and many more.”
“Netflix was another relaxing way to spend some time, and the most exciting watch for me was Drills apart from many others. I love to socialise and continued e-socialising as well.”
Hankook Ventus TD Shines At 2026 Bathurst 6 Hour Endurance Race
- By TT News
- April 14, 2026
Hankook Tyre Australia successfully participated as the official tyre supplier for the 2026 Bathurst 6 Hour, held from 3 to 5 April at the iconic Mount Panorama Circuit. This role reinforced the company’s dedication to advanced tyre technology and high-performance motorsport. The primary endurance race took place on 5 April, lasting six demanding hours.
To support the event, Hankook Tyre Australia deployed its sophisticated motorsport tyre technology, specifically the Ventus TD semi-slick competition tyre. Engineered for rigorous track driving, this tyre provides exceptional dry grip, steady handling and improved longevity over long race stints. Its design focuses on durability, heat management and even load distribution for consistent wear.
The 2026 edition marked the 10th running of the Bathurst 6 Hour, featuring 69 cars across various classes. The challenging 6.2-kilometre Mount Panorama Circuit, with its high-speed sections, technical turns and steep elevation changes, solidified this event as Australia’s top production car endurance race.
The race itself was highly competitive and fluid, featuring numerous lead changes and tactical battles throughout the six hours. Victory went to Supercars driver Thomas Randle alongside Ben and Michael Kavich after a tight contest resolved only in the closing laps. In this demanding environment, the Ventus TD proved critical, offering stable grip and predictable handling over long stints to optimise race strategy, while its compound and tread design minimised wear and supported balanced load distribution under varying track conditions.
Trelleborg Tires To Exhibit XP1000 Material Handling Tyres At Intermodal South America 2026
- By TT News
- April 14, 2026
Trelleborg Tires will exhibit at Intermodal South America 2026 from 14 to 16 April at Distrito Anhembi in São Paulo, Brazil, showcasing the XP1000 tyre for high-intensity material handling. The company will be at booth M023 and within the Smart Intralogistics area, reinforcing tyres’ role in automation and process optimisation. This presence highlights Trelleborg as a strategic partner where tyre solutions ensure stability and efficiency in data-driven operations.
Used on forklifts in warehouses, ports and industrial sites, the XP1000 delivers stability, durability and consistent performance to reduce interruptions. Its Pit Stop Line visual wear indicator signals replacement up to 100 hours in advance, enabling accurate maintenance and reducing unplanned downtime. Produced at the Feira de Santana plant in Brazil for domestic and South American markets, production rose 57.5 percent between 2024 and 2025, reflecting strong demand.
The tread design combines lightweight construction with recycled fibre compound, while the Pit Stop Line minimises waste, ensuring performance, material savings and lower environmental impact. Logistics operations are transforming through automation, electric fleets and data-driven management, key themes at Intermodal. In this context, tires directly impact operational stability and safety.
The Smart Intralogistics area focuses on automation and efficiency within warehouses and industrial facilities. Within this environment, the XP1000 helps reduce bottlenecks and maximise productivity. Trelleborg Tires is the only tyre manufacturer in this area, reinforcing tyre solutions as integral to modern intralogistics systems.
Marcelo Natalini, President, Yokohama TWS South America, said, "The modernisation of logistics operations requires components capable of keeping pace with the sector’s increasing demands for productivity and efficiency. Tyres play a key role in this context, directly contributing to operational reliability and continuity."
Pirelli Strengthens Dutch Round Tyre Lineup With New Soft Rear Specification F0298
- By TT News
- April 14, 2026
Pirelli has introduced a new development rear tyre for the Dutch Round of the FIM Superbike World Championship at the iconic TT Circuit Assen. Designated F0298, this soft compound option is engineered to improve stability and deliver greater performance consistency over race distance. It joins the existing DIABLO Superbike rear range alongside the supersoft SCX, the soft SC0 and the medium SC1. The SCX is reserved for practice sessions, qualifying and the Superpole Race, while the SC0 and SC1 serve as the soft and medium race alternatives.
For the front axle at Assen, riders can choose between the soft SC1 and the medium SC2. Given the high likelihood of rain in the Netherlands during this season, Pirelli also provides wet weather solutions including the DIABLO Wet intermediate tyres and the DIABLO Rain full wets. In the WorldSSP class for its third round, the standard front tyre options are the SC1 and SC2, while the rear uses SCX and SC0 compounds.
Also returning to the track during the Dutch weekend are the World Sportbike Championship riders and the women of the WorldWCR series. Both championships use SC1 tyres on both axles, with a 120/70 front and 180/60 rear specification. This completes the tyre allocation across all classes competing at Assen.
Giorgio Barbier, Pirelli Motorcycle Racing Director, said, " With the 2026 WorldSBK Pirelli Dutch Round, the Championship arrives at the TT Circuit Assen, one of the most iconic tracks in world motorcycling. Both fast and technical, Assen features a mix of low-, medium- and high-speed corners, as well as often variable weather conditions, which over the years have played a decisive role in race outcomes.
“For the third round, confirming a continuous development effort aimed at improving both single-lap performance and further increasing consistency over race distance, Pirelli is providing teams and riders with a new development soft rear solution, the F0298. This tyre could represent a valid alternative to the standard SC0, with the goal of improving stability while ensuring a high level of consistency in race conditions.
“Taking into account the characteristics of the circuit and potentially low temperatures, our choice for qualifying and the Superpole Race has fallen on the supersoft SCX, which until last season was known as the development tyre E0126 and has become part of the standard range this year. For the same reason, as an alternative to the standard and development soft options, riders will also be able to rely on the medium SC1 rear in case of cold conditions.”
DIKABO And BEAR Machines Drive Tyre Circular Economy With BEAR-CUT Technology
- By TT News
- April 10, 2026
AZuR partners DIKABO and BEAR Machines have deepened their joint efforts by combining practical innovation with strategic growth in tyre recycling. Through the adoption of BEAR-CUT technology, DIKABO is building a new product line focused on reprofiling, demonstrating how collaboration can advance the circular economy in the commercial vehicle tyre sector.
The semi-automatic BEAR-CUT machine allows DIKABO to offer precise and repeatable reprofiling of truck tyres while fitting smoothly into existing workshop workflows. Sven Wehrmeyer, Managing Director, DIKABO highlights the equipment’s speed, high-quality cuts and straightforward setup, which together enabled immediate productivity gains. The company now plans to recut up to 55 tyres daily for its customers.
Reprofiling plays a vital role in the tyre circular economy by extending tyre mileage by as much as 25 percent, cutting the need for new tyre production, and lowering CO₂ emissions. With BEAR-CUT, DIKABO can further refine this process and tap into new market opportunities. Establishing its own reprofiling division is a strategic move into a high-growth segment that lowers material and energy costs while boosting tyre longevity.
Investing in BEAR-CUT is both a technological upgrade and a strategic portfolio expansion for DIKABO, creating a scalable business model with strong commercial vehicle demand and reinforcing its role in sustainable tyre services. This partnership exemplifies the AZuR network’s philosophy that innovations should be developed and scaled collectively, turning new technologies into resource efficient, low emission and competitive business solutions.
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