Jyotsna came on board as the CFO and Head of IT of Bridgestone India, around two-and-a-half years ago - in April 2018. Since then, she has ensured attentive capacities are in place, thus focusing on maintaining cost control and delegating financial management. Afterall, the tyre industry is highly competitive and market-driven. And yes, digital evolution and safety of her colleagues and business partners have become one of her top priorities during the pandemic.

Raised in a modest and orthodox business family of six daughters, principles such as hard work, humility, and honesty were a natural part of growing up for her. Married at the age of twenty-one, Jyotsna wanted to be more than just a housewife. Thus, she pursued her grinding CA qualification while being a mother of a baby boy.

“I pursued further education and got a professional qualification, CA, in 1994. Not an easy call in any way. The profession itself was demanding and then to be able to garner the support of the larger family was a big task considering the social norms at the time. However, with the great support from my in-laws, my husband Rajesh, and my conviction, I managed to pursue this new path,” Jyotsna recalls.

When asked about what she would attribute to the leadership qualities she has achieved, she reflects on her family background and the formative years of her life. Marriage was the ultimate end-goal for all girls back then, she says. But, her father, who was a civil engineer, and ran a unit into precision tools manufacturing, understood the value of education. He ensured all his daughters received quality higher education. This paid off as all of Jyotsna’s sisters are highly qualified across different streams.

Jyotsna also mentions the underlying importance of financial independence that was ever-present while growing up. These values, coupled with formal education and academics, added to her versatile calibre. However, she says studies were never her cup of tea. Her interests were games, food, and fun. Having done her graduation at BMCC, life was relatively stress-free then.

However, getting married at the early age was a turning point in her life when she braved the conventional social norms at the time and pursued her CA studies. She adds that the journey from 1989-1994 was full of challenges, excitement, courage, and family support. Significant challenges to pursue her CA were to convince the in-laws to allow her to go and live in a hostel and study and to be able to meet social obligations as a newly-wed woman, and not being able to give time to her son.

 “To be able to give my 100% to the studies amidst all of this was quite difficult. However, I always kept my eye on the big picture.”

Jyotsna started her professional career at Kinetic Honda, a manufacturing organisation which, she says, was not perceived to be ideal for women and had limitations to growth. “But that made me work even harder. However, it was a role of my choice, and I worked with them for nine years, and those were my formative career years. A combination of experience at Firodiya, a well-respected business house and a Japanese business brand is great learning for any finance professional. I took additional responsibilities on multiple functions and projects to rise the ladder at a good pace as by now; I had found my Ikigai- a reason to live.”

 “Amidst all this, the family challenges continued as my husband Rajesh had moved to Singapore, and I single-handedly attended to our son”.

At the workplace, she always ensures that she works hard and does everything from grassroots and is never bothered about her designation and qualification as, for her, that is a means and not an end. “Over the years, I worked on building and strengthening relationships and never really kept any limitations to what I wanted to achieve.”

COVID has turned the auto industry upside down. New normal is becoming a part of life and businesses as well. Whereas the challenges of COVID have been unprecedented, it also brought new ways of doing businesses. Now employee safety is becoming a top priority, while digital evolution is bringing a new era ahead of the industry.

At Bridgestone, Jyotsna says, the safety of their people and safeguarding their operations have been the topmost priority. Ever since COVID first hit the country, the company took proactive measures to not only keep the people safe but, also streamline operations in the wake of new normal. Furthermore, at the back of accelerated digitisation, Bridgestone India has been able to bring the right solutions for its consumers as well as ensure the same levels of productivity within the organisation. 

When asked about how she feels about working in such a dynamic industry, Jyotsna says, “The automobile industry is where my professional career is slated. Kinetic Honda, SKF Bearings, NRB Bearings, Sandvik Asia and now Bridgestone are my performing turfs. One side of the industry, i.e., channel partners, are the same - similar channels set up requirements, risks, opportunities, and expectations of the partners. What differs is the strength of the product and strength of the competitor. Bridgestone, with its world-class Japanese technology in tyre manufacturing, is one of the leading and most trusted brands with all the strengths on the product, manufacturing, and innovation.” 

“The market in India is huge, and the progressive growth and demographics of the country are definitely positive. At Bridgestone India, we are financially secure with a good product range, best manufacturing facilities, substantial market share, reliable channel partners and an ambitious and committed workforce. The biggest risk is getting complacent and losing focus on cost. The tyre industry is competitive, and market driven. Also, the capacities are in place, thus keeping focus and maintaining cost control is the financial management challenge which is exciting.”

Like everyone, COVID has influenced Jyotsna’s personal and professional life. According to her, COVID was a blessing in disguise to be able to spend all this time at home and spending time to call and check on all near and dear ones, reconnecting, rejuvenating were positives in this situation.

However, work from home bears multiple challenges and ,for her the divide between official work and domestic duties was practically invisible. As the Head of IT and CFO, Jyotsna had a great responsibility to ensure the digital solutions were up and running and without causing the loss of productivity at the same time managing concerns around security and support. “As a CFO, a time to complete FY 20 financials and audits, and the Mid-term – 3 years business plan process which were very challenging.”

“But I would say the times have tested my abilities to stay strong under all situations. I would like to say this to my fellow leaders that encourage your teams throughout and keep the work exciting as always. This will ensure a positive sentiment in these trying times.”

As much as work is refreshing with so much happening, Jyotsna does take personal time to recharge. She loves to drive and have been doing rallies like Raid the Himalaya, Desert Storm, Spice Challenge. She has also done international driving vacations.

 “Amidst the lockdown, I recently drove to Bangalore to be with my son Prateek. The memory of absolutely traffic-free roads and my car racing at 230-250 with confidence to touch Bangalore from Pune non-stop in 9 hours was wonderful. We drove through Kabini and spent a holiday together, making memories.”

“I also like to read, so I took this opportunity to download the most read books Ikigai, Atomic Habits, Just do It – the Nike story and many more.”

 “Netflix was another relaxing way to spend some time, and the most exciting watch for me was Drills apart from many others. I love to socialise and continued e-socialising as well.”

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DUNLOP Tyre Europe GmbH (DUNLOP) is preparing to introduce its latest innovation, the BLUE RESPONSE TG, an all-new summer tyre engineered to advance safety, efficiency and driving dynamics. This model marks a significant milestone as the first DUNLOP summer tyre developed by Sumitomo Rubber Industries (SRI) and will make its official debut this weekend at the Circuito de Sevilla in Spain. The 4.2-kilometre track, known for its 16 corners and lengthy 822-metre straight, provides a demanding environment ideal for showcasing the tyre’s capabilities. Under the theme ‘the art of perfect balance’, the BLUE RESPONSE TG will undergo rigorous evaluation on the Spanish circuit to demonstrate its well-rounded performance.

A dynamic launch event has been arranged to give 120 attendees, including customers, journalists and influencers, a firsthand look at the tyre’s abilities across multiple conditions. Participants will engage in slalom exercises on both dry and wet surfaces, while braking and obstacle avoidance drills will highlight stopping power and responsiveness. Handling assessments will allow for direct comparison with rival products, focusing on cornering stability and steering accuracy. Additional tests will examine comfort and noise levels, emphasising rolling smoothness and sound reduction, as well as efficiency, showcasing lower rolling resistance and reduced fuel consumption. The experience will be complemented by guided road drives and track laps, offering a thorough perspective on the tyre’s dynamic qualities.

To illustrate the versatility of the BLUE RESPONSE TG, the test fleet includes a diverse selection of modern vehicles. Among them are the Audi e-tron, BMW 5 Series, Mercedes-Benz EQE, Mercedes-Benz G-Class, Toyota GR Yaris and Nissan GT-R R35, spanning from premium electric cars to high-performance sports machines. Developed specifically for contemporary vehicle platforms, the tyre integrates an advanced tread design, a novel rubber compound and a reinforced construction. These elements work together to deliver precise handling, short braking distances, strong wet grip and low rolling resistance, catering to drivers seeking safety, comfort and stability in both routine travel and more demanding scenarios.

Markus Bögner, President and Managing Director, DUNLOP Tyre Europe, said, “This is our first DUNLOP event since the acquisition, which is precisely why the launch of our summer tyre is so important to us. Direct interaction with customers and the media here on site is crucial for us, as it is the only way we can hear their perspectives and continue to develop in a targeted manner.”

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Vittoria has unveiled the next generation of its Air-Liner Light Road, an ultralight tubeless insert refined to satisfy the rigorous demands of contemporary road cycling. Building upon its predecessor, this iteration features a completely overhauled material composition and a novel manufacturing technique that elevates performance, simplifies setup and enhances dependability, all while maintaining its featherlight profile.

Engineered with input from WorldTour professionals, the Air-Liner Light Road delivers puncture support, steadfast bead security and consistent rim defence without diminishing ride quality. The pivotal advancement lies in the transition to an extrusion process. This shift produces a structure with more uniform closed cells and a smoother exterior.

The new material significantly minimises sealant absorption, permitting the use of up to 10 percent less sealant. For optimal protection, it is advised to add 10 ml more than a standard tubeless setup. In the event of a flat, the enhanced run-flat capability delivers a ride comparable to approximately 14.5 psi, allowing a rider to continue for up to 50 kilometres.

Installation is more effortless, as reduced internal friction helps the insert settle perfectly. It also diminishes the likelihood of tyre burping by 28 percent at lower pressures compared to setups without an insert. Remarkably, these enhancements are achieved without any weight penalty, with each unit ranging from 30 to 40 grammes.

Functioning as a dynamic component, the insert expands upon air loss to facilitate run-flat mode. Beyond emergency support, it empowers riders to safely utilise lower pressures for heightened grip and comfort, effectively absorbing shocks from rough pavement.

Having been tested by Vittoria's professional teams, the Air-Liner Light Road is already a staple for many riders. To ensure a perfect match, Vittoria has printed tyre width compatibility directly on the insert. This new model completes the Air-Liner range, providing a dedicated solution for every discipline. With cyclists prioritising precise pressures for optimal performance, this insert answers the call for greater safety and reliability, extending benefits beyond the competitive peloton. Each insert comes supplied with a Vittoria Multiway Tubeless valve.

Stijn Vriends, Chairman & CEO, Vittoria, said, “At Vittoria, our objective is to elevate every cyclist’s ride. With our new generation of Air-Liner for road, we complete our vision of total tyre system performance across every terrain. From the WorldTour to everyday riders, from smooth asphalt to rough gravel sections, we give cyclists the confidence to ride faster, further and with complete peace of mind – because performance should never stop when the road gets tough!”

Andreas Klier, Technical Operations and Commercial Manager, EF Education-EasyPost, said, “The new Air-Liner Light Road is a real gamechanger. In races like the Northern Classics, it gives us greater control and confidence on rough roads and pavé, letting us ride at lower pressures without compromising performance or safety.”

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The German Rubber Industry Association (wdk) has issued a statement highlighting the severe threats the ongoing geopolitical crisis involving Iran poses to the nation's rubber value chain. Michael Klein, the association's President, warned in Frankfurt am Main that this new conflict could create existential difficulties for the sector. He reiterated the industry's longstanding appeal to policymakers, stressing that persistently high energy costs have been jeopardising the chemical industry, a fundamental pillar of the German economy, for some time.

The statement points out that the manufacturing sector is already beginning to feel the initial significant repercussions of the military conflict that recently escalated in and around Iran. A primary concern is the disruption to the global gas supply, which risks sustaining long-term damage. Although Germany is not directly impacted by supply cuts from Iran, the conflict has strained global fossil fuel availability to a point where demand cannot be satisfied, inevitably leading to shifts in supply chains and pronounced price increases.

According to Klein, European chemical manufacturers, who are vital suppliers to the German and European rubber industry, are being disproportionately affected by these rising gas prices. He underscored that German companies now face energy costs three times higher than those in United States. The association's president expressed alarm over the closure of significant petrochemical facilities in Germany during 2025, questioning how many more external shocks are necessary for political leaders to counteract the price implications of their own regulations. As an initial and essential step, the wdk is calling for the repeal of the Fuel Emissions Trading Act. At a minimum, they demand its temporary suspension for fuels used to generate industrial process heat, viewing this as just a starting point for much-needed regulatory relief.

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Dunlop Motorsport will bring a striking new presence to the Nürburgring Nordschleife in 2026 by entering a Porsche 911 GT3 R in both the ADAC RAVENOL Nürburgring Endurance Series and the renowned ADAC RAVENOL 24h Nürburgring. This move represents an expanded commitment to one of motorsport’s most challenging circuits and underscores the brand’s dedication to performance and technological advancement.

This initiative follows a significant strategic shift by Sumitomo Rubber Industries, which acquired the Dunlop trademark in May 2025. Since then, Dunlop has been positioned as the cornerstone of the company’s global growth strategy, aimed at enhancing international visibility and reinforcing long-term brand equity. The motorsport programme now serves as a visible expression of that direction.

The Porsche 911 GT3 R entered by Dunlop Motorsport will feature a distinctive yellow and black livery, designed by the creators of the Gran Turismo video game series. This design not only ensures high visibility but also reflects a partnership established at the end of 2025, making Dunlop the official tyre partner of the Gran Turismo World Series and Gran Turismo 7. Through this collaboration, players can virtually experience Dunlop tyre performance under realistic racing conditions. The car will carry the number 17, a nod to the Porsche Group C prototypes from the 1980s, linking historic racing heritage with contemporary GT3 engineering.

With a legacy dating back to 1888 and the invention of the pneumatic tyre, Dunlop has long been intertwined with competition. Its motorsport history includes rallying, overall victories at Le Mans and success in the DTM, establishing a deep-rooted presence in international racing. The Nordschleife programme continues that tradition.

Driving the entry in 2026 will be Julien Andlauer, Nico Menzel, Dorian Boccolacci and Alessio Picariello. Each brings considerable experience with both the Porsche 911 GT3 R and the Nürburgring circuit. Andlauer, a Porsche factory driver, contributes expertise from the World Endurance Championship, while Menzel offers detailed knowledge of the Nordschleife as an Eifel native. Boccolacci and Picariello have secured overall victories on the track and are recognised as consistent frontrunners in the endurance series.

By competing on the Nordschleife, Dunlop leverages the circuit’s reputation as both a development environment and a global showcase. For the brand, motorsport is more than competition – it is a demonstration of engineering capability, performance standards and the strength of its global identity.

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