Jyotsna came on board as the CFO and Head of IT of Bridgestone India, around two-and-a-half years ago - in April 2018. Since then, she has ensured attentive capacities are in place, thus focusing on maintaining cost control and delegating financial management. Afterall, the tyre industry is highly competitive and market-driven. And yes, digital evolution and safety of her colleagues and business partners have become one of her top priorities during the pandemic.

Raised in a modest and orthodox business family of six daughters, principles such as hard work, humility, and honesty were a natural part of growing up for her. Married at the age of twenty-one, Jyotsna wanted to be more than just a housewife. Thus, she pursued her grinding CA qualification while being a mother of a baby boy.

“I pursued further education and got a professional qualification, CA, in 1994. Not an easy call in any way. The profession itself was demanding and then to be able to garner the support of the larger family was a big task considering the social norms at the time. However, with the great support from my in-laws, my husband Rajesh, and my conviction, I managed to pursue this new path,” Jyotsna recalls.

When asked about what she would attribute to the leadership qualities she has achieved, she reflects on her family background and the formative years of her life. Marriage was the ultimate end-goal for all girls back then, she says. But, her father, who was a civil engineer, and ran a unit into precision tools manufacturing, understood the value of education. He ensured all his daughters received quality higher education. This paid off as all of Jyotsna’s sisters are highly qualified across different streams.

Jyotsna also mentions the underlying importance of financial independence that was ever-present while growing up. These values, coupled with formal education and academics, added to her versatile calibre. However, she says studies were never her cup of tea. Her interests were games, food, and fun. Having done her graduation at BMCC, life was relatively stress-free then.

However, getting married at the early age was a turning point in her life when she braved the conventional social norms at the time and pursued her CA studies. She adds that the journey from 1989-1994 was full of challenges, excitement, courage, and family support. Significant challenges to pursue her CA were to convince the in-laws to allow her to go and live in a hostel and study and to be able to meet social obligations as a newly-wed woman, and not being able to give time to her son.

 “To be able to give my 100% to the studies amidst all of this was quite difficult. However, I always kept my eye on the big picture.”

Jyotsna started her professional career at Kinetic Honda, a manufacturing organisation which, she says, was not perceived to be ideal for women and had limitations to growth. “But that made me work even harder. However, it was a role of my choice, and I worked with them for nine years, and those were my formative career years. A combination of experience at Firodiya, a well-respected business house and a Japanese business brand is great learning for any finance professional. I took additional responsibilities on multiple functions and projects to rise the ladder at a good pace as by now; I had found my Ikigai- a reason to live.”

 “Amidst all this, the family challenges continued as my husband Rajesh had moved to Singapore, and I single-handedly attended to our son”.

At the workplace, she always ensures that she works hard and does everything from grassroots and is never bothered about her designation and qualification as, for her, that is a means and not an end. “Over the years, I worked on building and strengthening relationships and never really kept any limitations to what I wanted to achieve.”

COVID has turned the auto industry upside down. New normal is becoming a part of life and businesses as well. Whereas the challenges of COVID have been unprecedented, it also brought new ways of doing businesses. Now employee safety is becoming a top priority, while digital evolution is bringing a new era ahead of the industry.

At Bridgestone, Jyotsna says, the safety of their people and safeguarding their operations have been the topmost priority. Ever since COVID first hit the country, the company took proactive measures to not only keep the people safe but, also streamline operations in the wake of new normal. Furthermore, at the back of accelerated digitisation, Bridgestone India has been able to bring the right solutions for its consumers as well as ensure the same levels of productivity within the organisation. 

When asked about how she feels about working in such a dynamic industry, Jyotsna says, “The automobile industry is where my professional career is slated. Kinetic Honda, SKF Bearings, NRB Bearings, Sandvik Asia and now Bridgestone are my performing turfs. One side of the industry, i.e., channel partners, are the same - similar channels set up requirements, risks, opportunities, and expectations of the partners. What differs is the strength of the product and strength of the competitor. Bridgestone, with its world-class Japanese technology in tyre manufacturing, is one of the leading and most trusted brands with all the strengths on the product, manufacturing, and innovation.” 

“The market in India is huge, and the progressive growth and demographics of the country are definitely positive. At Bridgestone India, we are financially secure with a good product range, best manufacturing facilities, substantial market share, reliable channel partners and an ambitious and committed workforce. The biggest risk is getting complacent and losing focus on cost. The tyre industry is competitive, and market driven. Also, the capacities are in place, thus keeping focus and maintaining cost control is the financial management challenge which is exciting.”

Like everyone, COVID has influenced Jyotsna’s personal and professional life. According to her, COVID was a blessing in disguise to be able to spend all this time at home and spending time to call and check on all near and dear ones, reconnecting, rejuvenating were positives in this situation.

However, work from home bears multiple challenges and ,for her the divide between official work and domestic duties was practically invisible. As the Head of IT and CFO, Jyotsna had a great responsibility to ensure the digital solutions were up and running and without causing the loss of productivity at the same time managing concerns around security and support. “As a CFO, a time to complete FY 20 financials and audits, and the Mid-term – 3 years business plan process which were very challenging.”

“But I would say the times have tested my abilities to stay strong under all situations. I would like to say this to my fellow leaders that encourage your teams throughout and keep the work exciting as always. This will ensure a positive sentiment in these trying times.”

As much as work is refreshing with so much happening, Jyotsna does take personal time to recharge. She loves to drive and have been doing rallies like Raid the Himalaya, Desert Storm, Spice Challenge. She has also done international driving vacations.

 “Amidst the lockdown, I recently drove to Bangalore to be with my son Prateek. The memory of absolutely traffic-free roads and my car racing at 230-250 with confidence to touch Bangalore from Pune non-stop in 9 hours was wonderful. We drove through Kabini and spent a holiday together, making memories.”

“I also like to read, so I took this opportunity to download the most read books Ikigai, Atomic Habits, Just do It – the Nike story and many more.”

 “Netflix was another relaxing way to spend some time, and the most exciting watch for me was Drills apart from many others. I love to socialise and continued e-socialising as well.”

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Tegeta Holding and Tegeta Green Planet have joined a large-scale greening campaign to restore the Rustavi riparian forest along the Mtkvari River. The initiative, implemented in partnership with Rustavi City Hall and Georgia’s Ministry of Environmental Protection and Agriculture, aims to rehabilitate one of the city’s most vital ecological zones.

During the latest phase of the project, employees of Tegeta Holding took part in tree planting alongside volunteers, while representatives of Tegeta Green Planet engaged participants in discussions on circular economy principles and environmental responsibility. The first stage of the restoration plan includes planting 10,000 endemic trees and plants, funded by the Environmental Protection Fund.

The Rustavi riparian forest, stretching approximately 300 hectares between the old and new bridges, serves as a natural air filtration zone for the city’s industrial area and hosts around 140 bird species. Beyond restoring native flora, the project also envisions developing picnic and tourist infrastructure, with active involvement from local youth, athletes, actor, and private sector members as part of corporate social responsibility efforts.

Parallel to the greening campaign, Tegeta Holding launched an internal Green Challenge for its employees, organising a paper collection point at its headquarters and across its branches. Nearly one tonne of waste paper was collected and sent to a recycling partner, saving an estimated 15 trees. The holding also recognised the most eco-friendly branch and department as part of the initiative.

Dedicated to Earth Day and its 2025 slogan ‘Our Power, Our Planet’, Tegeta has now participated in the riparian forest restoration for three consecutive years. Volunteers previously planted 3,000 saplings, and this year’s efforts have expanded significantly. The Green Challenge has also become an annual tradition, with over three tonnes of waste paper collected to date. In exchange, the company receives books donated to rural libraries for children.

Environmental protection remains a strategic pillar of Tegeta Holding’s corporate social responsibility. Together with Tegeta Green Planet, the company collects thousands of tonnes of automotive waste annually, including tyres, batteries and oils, for compliant recycling. It is also expanding its electric vehicle charging network, using hybrid and electric vehicles in its fleet, installing solar panels and running customer engagement campaigns such as ‘Don’t Throw It Away – Recycle It’, alongside cleaning, greening and youth education initiatives.

Mariam Japaridze, Corporate Social Responsibility Coordinator, Tegeta Holding, said, “Environmental protection and raising public awareness are among the strategic pillars of Tegeta’s corporate sustainability efforts. We are pleased that tree planting has become part of a project that aims to bring new life to the Rustavi riparian forest. Tegeta has extensive experience supporting similar initiatives. It is especially important for us that Tegeta employees themselves participated in the project. We are proud to contribute both to the greening of Rustavi and the improvement of its ecosystem, as well as to strengthening an internal organisational culture focused on collecting and recycling paper waste.”

Shalva Akhvlediani, Director, Tegeta Green Planet, said, “The activities of ‘Tegeta Green Planet’ are directly connected to environmental protection. The company’s mission is the management of specific waste streams, including recycling, recovery and processing. Alongside recycling environmentally harmful waste, we actively support initiatives focused on greening, forest restoration and ecosystem improvement. The Rustavi riparian forest once played a vital role in the life of the city, but the situation changed in the 1990s: the forest was cut down, biodiversity deteriorated and the ecosystem was damaged. At ‘Tegeta Green Planet,’ we fully understand our responsibility in helping restore this area to its original condition. We hope that such an important and large-scale project will continue in the future.”

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Zeon Corporation has announced a strategic investment to expand production capacity for dicyclopentadiene (DCPD) at its GPI plant, located within the Mizushima Plant in Kurashiki City, Okayama Prefecture. The initiative will raise DCPD output by roughly 20 percent from current levels. DCPD serves as the primary raw material for Cyclo-Olefin Polymers and COP optical film, which are central to the company’s C5 business and its growth trajectory. The new facility will secure a stable DCPD supply without boosting production of piperylene or other commodity chemical materials while also utilising previously unused components to help reduce carbon dioxide emissions. Construction is set to begin in the second half of fiscal 2026, with completion scheduled for September 2028.

The Mizushima Plant, Zeon’s flagship facility, commenced operations in 1969 and is known for the GPI process (Geon Process of Isoprene), the company’s proprietary extractive distillation technology that isolates high-purity active components from C5 fractions in naphtha. Products from this process include isoprene, DCPD, piperylene and 2-butyne, which are used in synthetic rubbers, COP, petroleum resin and synthetic aroma chemicals.

Under the company’s STAGE30 medium-term business plan, Zeon has positioned COP and COP optical film as key growth drivers, anticipating steadily expanding demand. DCPD is also a raw material for other high-profit products such as RIM compounds. To meet rising demand without procuring additional C5 fractions, Zeon developed a technology that enables the use of previously unused feedstock components. This new process is expected to cut CO2 emissions more effectively than conventional extraction methods, supporting carbon neutrality goals.

Through STAGE30, Zeon is restructuring its portfolio via selection and concentration, and this latest investment aims to boost competitiveness while further expanding the C5 business. The company continues to address market needs and societal expectations, striving to contribute to more comfortable living standards worldwide.

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Apollo Tyres Ltd has launched its first Apollo Rural Mobile Store, a new initiative aimed at improving last-mile connectivity and tyre access in rural India. The fully equipped mobile van was flagged off by company Vice President Rajesh Dahiya at a special event.

The customised vehicle travels to villages, allowing customers to explore and purchase tyres without long journeys. Stocked with a curated product range and staffed by trained representatives, the mobile store offers on‑the‑spot guidance on tyre selection, usage and maintenance. The first unit began operating in Pandavapura village, Mandya, Karnataka, with plans to deploy 25 such stores nationwide over the next 18 to 24 months.

The launch event also included a free health check‑up camp organised with the Apollo Tyres Foundation, underscoring the company’s community commitment. By combining convenience with expert support, the mobile store aims to empower rural customers to make informed decisions for safe and efficient vehicle operation.

Rajesh Dahiya, Vice President – Commercial, Apollo Tyres Ltd, said, “This initiative reflects our commitment to bridging access gaps in rural markets. By bringing our products and expertise directly to the customers’ doorstep, we aim to simplify the buying journey and ensure that even the most remote communities have access to the right mobility solutions.”

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Michelin has introduced a universal tyre digital twin, a software-driven innovation that converts real-time in-vehicle data into actionable recommendations for the vehicle or its driver. The system draws on 130 years of tyre physics expertise, combined with advanced mathematical modelling, artificial intelligence and data science algorithms. Its primary goal is to enhance road safety by enabling vehicles to anticipate their own behaviour and improve performance without relying on physical tyre sensors.

This digital twin functions as a dynamic virtual replica of any tyre, regardless of brand. It continuously analyses and predicts tyre conditions including pressure, wear, load, grip and driving environment by comparing them with live vehicle data. Rather than simply feeding information to the driver, the system directly interacts with embedded vehicle systems to optimise performance. It helps prevent aquaplaning, predict maximum grip, boost the effectiveness of ADAS functions such as ABS, monitor tyre pressure and detect overloading, allowing the vehicle to adapt braking distances by several metres and improve stability.

Drivers remain unaware of the system working behind the scenes, yet it delivers tangible benefits on every journey without requiring changes to driving habits. By supplying a continuous stream of reliable data, the digital twin also facilitates predictive maintenance, thereby extending tyre lifespan. Keeping tyres in optimal condition for longer reduces material use and mitigates the environmental impact associated with tyre lifecycles.

The Michelin solution is entirely software-enabled and uses existing in-vehicle data, requiring no additional tyre-mounted sensors. It is compatible with all tyre brands and models and can be fitted to passenger cars, trucks and self-driving shuttles. The digital twin acts as an embedded brain adapted to Software Defined Vehicle architectures, representing over 10 years of research and development secured by multiple patents and validated by millions of kilometres of testing.

With the SDV market valued at USD 213.5 billion in 2024 and projected to reach nearly USD 1,240 billion by 2030, Michelin is positioning itself as a pioneer and key partner for manufacturers transitioning to software-enabled vehicles. Major collaborations with Brembo, Hyundai, QNX, ETAS and Sonatus span fundamental research to industrial-scale integration. A recent partnership with Brembo demonstrated tangible benefits: integrating real-time tyre data into braking algorithms improved ABS performance, shortening braking distances by up to four metres and enhancing stability during hard braking.

Through its embedded digital twin, Michelin turns tyres into an invaluable data source to shape tomorrow’s mobility from within the vehicle’s data ecosystem. This breakthrough reinforces the Group’s longstanding commitment to road safety and is set to make Michelin a market leader in tyre digital twins, supporting the continuous enhancement of vehicle performance, features and user experience throughout the vehicle’s lifetime.

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