Jyotsna came on board as the CFO and Head of IT of Bridgestone India, around two-and-a-half years ago - in April 2018. Since then, she has ensured attentive capacities are in place, thus focusing on maintaining cost control and delegating financial management. Afterall, the tyre industry is highly competitive and market-driven. And yes, digital evolution and safety of her colleagues and business partners have become one of her top priorities during the pandemic.

Raised in a modest and orthodox business family of six daughters, principles such as hard work, humility, and honesty were a natural part of growing up for her. Married at the age of twenty-one, Jyotsna wanted to be more than just a housewife. Thus, she pursued her grinding CA qualification while being a mother of a baby boy.

“I pursued further education and got a professional qualification, CA, in 1994. Not an easy call in any way. The profession itself was demanding and then to be able to garner the support of the larger family was a big task considering the social norms at the time. However, with the great support from my in-laws, my husband Rajesh, and my conviction, I managed to pursue this new path,” Jyotsna recalls.

When asked about what she would attribute to the leadership qualities she has achieved, she reflects on her family background and the formative years of her life. Marriage was the ultimate end-goal for all girls back then, she says. But, her father, who was a civil engineer, and ran a unit into precision tools manufacturing, understood the value of education. He ensured all his daughters received quality higher education. This paid off as all of Jyotsna’s sisters are highly qualified across different streams.

Jyotsna also mentions the underlying importance of financial independence that was ever-present while growing up. These values, coupled with formal education and academics, added to her versatile calibre. However, she says studies were never her cup of tea. Her interests were games, food, and fun. Having done her graduation at BMCC, life was relatively stress-free then.

However, getting married at the early age was a turning point in her life when she braved the conventional social norms at the time and pursued her CA studies. She adds that the journey from 1989-1994 was full of challenges, excitement, courage, and family support. Significant challenges to pursue her CA were to convince the in-laws to allow her to go and live in a hostel and study and to be able to meet social obligations as a newly-wed woman, and not being able to give time to her son.

 “To be able to give my 100% to the studies amidst all of this was quite difficult. However, I always kept my eye on the big picture.”

Jyotsna started her professional career at Kinetic Honda, a manufacturing organisation which, she says, was not perceived to be ideal for women and had limitations to growth. “But that made me work even harder. However, it was a role of my choice, and I worked with them for nine years, and those were my formative career years. A combination of experience at Firodiya, a well-respected business house and a Japanese business brand is great learning for any finance professional. I took additional responsibilities on multiple functions and projects to rise the ladder at a good pace as by now; I had found my Ikigai- a reason to live.”

 “Amidst all this, the family challenges continued as my husband Rajesh had moved to Singapore, and I single-handedly attended to our son”.

At the workplace, she always ensures that she works hard and does everything from grassroots and is never bothered about her designation and qualification as, for her, that is a means and not an end. “Over the years, I worked on building and strengthening relationships and never really kept any limitations to what I wanted to achieve.”

COVID has turned the auto industry upside down. New normal is becoming a part of life and businesses as well. Whereas the challenges of COVID have been unprecedented, it also brought new ways of doing businesses. Now employee safety is becoming a top priority, while digital evolution is bringing a new era ahead of the industry.

At Bridgestone, Jyotsna says, the safety of their people and safeguarding their operations have been the topmost priority. Ever since COVID first hit the country, the company took proactive measures to not only keep the people safe but, also streamline operations in the wake of new normal. Furthermore, at the back of accelerated digitisation, Bridgestone India has been able to bring the right solutions for its consumers as well as ensure the same levels of productivity within the organisation. 

When asked about how she feels about working in such a dynamic industry, Jyotsna says, “The automobile industry is where my professional career is slated. Kinetic Honda, SKF Bearings, NRB Bearings, Sandvik Asia and now Bridgestone are my performing turfs. One side of the industry, i.e., channel partners, are the same - similar channels set up requirements, risks, opportunities, and expectations of the partners. What differs is the strength of the product and strength of the competitor. Bridgestone, with its world-class Japanese technology in tyre manufacturing, is one of the leading and most trusted brands with all the strengths on the product, manufacturing, and innovation.” 

“The market in India is huge, and the progressive growth and demographics of the country are definitely positive. At Bridgestone India, we are financially secure with a good product range, best manufacturing facilities, substantial market share, reliable channel partners and an ambitious and committed workforce. The biggest risk is getting complacent and losing focus on cost. The tyre industry is competitive, and market driven. Also, the capacities are in place, thus keeping focus and maintaining cost control is the financial management challenge which is exciting.”

Like everyone, COVID has influenced Jyotsna’s personal and professional life. According to her, COVID was a blessing in disguise to be able to spend all this time at home and spending time to call and check on all near and dear ones, reconnecting, rejuvenating were positives in this situation.

However, work from home bears multiple challenges and ,for her the divide between official work and domestic duties was practically invisible. As the Head of IT and CFO, Jyotsna had a great responsibility to ensure the digital solutions were up and running and without causing the loss of productivity at the same time managing concerns around security and support. “As a CFO, a time to complete FY 20 financials and audits, and the Mid-term – 3 years business plan process which were very challenging.”

“But I would say the times have tested my abilities to stay strong under all situations. I would like to say this to my fellow leaders that encourage your teams throughout and keep the work exciting as always. This will ensure a positive sentiment in these trying times.”

As much as work is refreshing with so much happening, Jyotsna does take personal time to recharge. She loves to drive and have been doing rallies like Raid the Himalaya, Desert Storm, Spice Challenge. She has also done international driving vacations.

 “Amidst the lockdown, I recently drove to Bangalore to be with my son Prateek. The memory of absolutely traffic-free roads and my car racing at 230-250 with confidence to touch Bangalore from Pune non-stop in 9 hours was wonderful. We drove through Kabini and spent a holiday together, making memories.”

“I also like to read, so I took this opportunity to download the most read books Ikigai, Atomic Habits, Just do It – the Nike story and many more.”

 “Netflix was another relaxing way to spend some time, and the most exciting watch for me was Drills apart from many others. I love to socialise and continued e-socialising as well.”

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Apollo Tyres Ltd is broadening its cycling portfolio with a new all-season, high-performance option: the Vredestein Superpasso Pro 4S. Engineered for competitive cyclists, this tyre is designed to provide reliable speed and handling throughout the year, regardless of weather or road conditions. It will be available across Europe from 1 March 2026 in four different width sizes to accommodate various road bikes.

Developed at the company's European Global R&D Centre, the tyre builds upon the existing Superpasso Pro platform. It aims to merge the low rolling resistance and responsiveness of a summer performance tyre with the enhanced grip, durability and puncture resistance necessary for consistent year-round use. A key innovation is the proprietary ‘TriComp’ technology, which utilises multiple rubber compounds. A harder, reinforced centre section promotes efficiency and longevity, while softer shoulder compounds deliver superior traction and stability when cornering, even on wet or uneven surfaces.

Further contributing to its all-season capability is an optimised tread pattern. This design efficiently channels water away and maximizses the tyre's contact patch with the road, ensuring predictable handling. Underneath this tread, a 120 TPI casing and a reinforced breaker layer work in tandem to bolster puncture protection and overall resilience. Additionally, the model incorporates ‘Active Control Technology’, featuring a unique bridged centre structure. This construction method reduces overall weight and enhances the direct feedback transmitted to the rider, resulting in a more agile and connected riding experience.

Nic Knippers, Divisional Head – Vredestein Two Wheel Tyres, Apollo Tyres Ltd, said, “Following the success of the new-generation Superpasso Pro, we saw a clear opportunity to create an all-season variant that would allow competitive and enthusiast riders stay on the bike longer, regardless of the weather. The Superpasso Pro 4S achieves exactly that, faithfully transmitting rider power and steering inputs to all surfaces, year-round.”

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The Department of Polymer Technology at Karnataka (Govt) Polytechnic, Mangaluru, in association with the Polymer Alumni Welfare Association (PAWA), has announced the third edition of DPT Con, a national-level conference scheduled to be held on 23–24 January 2026 at the institute’s Mangaluru campus .

Carrying the theme “Sustainable Polymer for a Smarter Future,” DPT Con 2026 aims to bring together industry professionals, alumni, academicians, researchers and students on a common platform to advance learning, collaboration and infrastructure development in polymer science and technology.

Karnataka (Govt) Polytechnic, a 78-year-old autonomous institution approved by AICTE, has been home to the Department of Polymer Technology since 1975. Over the past five decades, the department has produced more than 1,000 polymer technologists who today serve across the rubber, plastics, TPE and composite industries in India and abroad. Many of these alumni now hold senior technical and leadership roles, forming a strong industry–academia bridge .

PAWA, established in 2017 by senior alumni of the department, has played a pivotal role in strengthening this ecosystem. The association focuses on enhancing student competencies through industry engagement, infrastructure upgrades and knowledge-sharing initiatives. Earlier editions of DPT Con, held in 2018 and 2023, directly contributed to the upgradation of the rubber processing laboratory and the establishment of a modern plastic processing lab at the institute .

Building on this legacy, DPT Con 2026 has set ambitious objectives. The conference seeks to raise funds to establish a cutting-edge incubation centre, provide scholarships to meritorious and deserving students, and support the maintenance and modernisation of existing rubber, plastic, TPE and composite laboratories. Enhanced student exposure through advanced equipment and real-time industrial interaction is a key focus area, alongside fostering long-term collaboration between industry, alumni and academia .

The two-day programme will feature technical paper presentations, expert lectures, plenary discussions, networking sessions and cultural programmes. A structured sponsorship framework—ranging from main and platinum sponsors to gold, kit and lunch sponsors—has been designed to encourage active industry participation, with opportunities for technical presentations and brand visibility during the event .

Organisers have set a fundraising target of INR 20 million to support the planned initiatives and have invited industry leaders, alumni and well-wishers to contribute through sponsorships, kind support or direct participation. According to the organising committee, contributions to DPT Con 2026 will have a direct and lasting impact on student skill development and the creation of infrastructure aligned with contemporary industry standards .

With sustainability, innovation and collaboration at its core, DPT Con 2026 is positioned not merely as a conference, but as a collective effort to shape the next generation of polymer technologists and strengthen India’s polymer ecosystem for the future.

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Pirelli’s 2025 was defined by exceptional innovation and acclaim across its product lines and pioneering technologies, earning numerous independent awards and test victories. The company’s flagship families – P Zero, Cinturato and Scorpion – collectively secured 27 podium finishes in 34 comparative evaluations, with 15 of those positions being first place. New global market launches were particularly successful; both the fifth-generation P Zero and the new Cinturato summer tyre each claimed two major victories. The P Zero was celebrated as the top ultra-high performance summer tyre by industry experts, while the Cinturato demonstrated an outstanding blend of safety and efficiency. Winter performance was also highlighted by the P Zero Winter 2, which won its category in rigorous testing by a leading Swedish automotive magazine.

Specialised technologies integrated into these tyres further enhanced their appeal, offering motorists tangible benefits such as increased puncture resistance and reduced cabin noise. Meanwhile, the all-season segment saw remarkable dominance from Pirelli, especially in the European market. The Cinturato All Season SF3 proved extraordinarily versatile, earning 11 test victories and widespread praise for its balanced safety profile across diverse conditions. Its SUV-oriented counterpart, the Scorpion All Season SF3, quickly replicated this success following its launch. This collective achievement led Pirelli to be crowned the All Season Champion and Top Manufacturer of All Season Tyres by prestigious German institutions.

Complementing these product triumphs, Pirelli’s Cyber Tyre technology received significant international recognition, underscoring its role in advancing connected mobility. This integrated system uses in-tyre sensors and proprietary algorithms to communicate vital data with vehicle electronics in real time, enhancing safety and performance. Over the year, it was honoured four times across different continents, including a top innovation award in the United States, a safety prize in France, a pan-European safety accolade and a Company of the Year title from a noted market analysis firm. These awards collectively affirm how Pirelli’s digital advancements are fundamentally transforming traditional automotive components, positioning the company at the forefront of the industry’s connected future.

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For over a decade, Continental has served as the exclusive tyre supplier to Cemex in the UK, providing comprehensive solutions for the building materials leader's entire fleet. This partnership, initiated in 2011, began when Cemex selected retreaded tyres from Continental’s Bandvulc brand and became an early adopter of the ContiConnect digital monitoring system. Cemex, founded in 1906 and a major supplier of concrete, asphalt and aggregates, operates an extensive UK network of quarries and plants serviced by a large fleet of cement vehicles, dump trucks, trailers and ships.

The demanding environments at Cemex sites, featuring sharp rocks and uneven terrain, previously made tyre-related vehicle breakdowns a significant operational hurdle. By equipping the fleet with Continental’s premium new and retreaded tyres, the company has substantially enhanced vehicle safety, reduced downtime and improved overall fleet efficiency. According to Carl Milton, Cement Logistics Manager – UK at Cemex, this open-book relationship has yielded continuous benefits, from lowering driving costs to increasing vehicle durability and performance.

A cornerstone of this collaboration is the ContiConnect tyre pressure monitoring system. Sensors in the tyres provide real-time data on inflation and temperature, transmitting this information to cab displays and a web-based platform for fleet management. Nigel Ponton, UK Fleet Engineering Manager at Cemex, notes that the system does more than monitor deflation; it analyses heat transfer to predict imminent brake or wheel bearing failures, enabling proactive maintenance. Email alerts from the platform allow both the transport team and tyre providers to address issues in advance, supported by additional checks from Yard Reader stations at Cemex plants.

The partnership has deepened through joint innovation and testing. Milton highlights that the two companies have worked closely to optimise tyre designs for Cemex’s unique operational environments, achieving the best possible fuel economy. Cemex is frequently invited to trial new tyre models, providing feedback that directly contributes to the refinement and development of Continental’s product range. Pina Wallace of Continental concludes that this cooperative relationship is a perfect example of mutual success, where tailored solutions meet specific customer demands while invaluable feedback enhances product offerings. This synergy underscores Continental’s customer-centric approach and the tangible, shared value born from a deeply collaborative alliance.

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