Jyotsna came on board as the CFO and Head of IT of Bridgestone India, around two-and-a-half years ago - in April 2018. Since then, she has ensured attentive capacities are in place, thus focusing on maintaining cost control and delegating financial management. Afterall, the tyre industry is highly competitive and market-driven. And yes, digital evolution and safety of her colleagues and business partners have become one of her top priorities during the pandemic.

Raised in a modest and orthodox business family of six daughters, principles such as hard work, humility, and honesty were a natural part of growing up for her. Married at the age of twenty-one, Jyotsna wanted to be more than just a housewife. Thus, she pursued her grinding CA qualification while being a mother of a baby boy.

“I pursued further education and got a professional qualification, CA, in 1994. Not an easy call in any way. The profession itself was demanding and then to be able to garner the support of the larger family was a big task considering the social norms at the time. However, with the great support from my in-laws, my husband Rajesh, and my conviction, I managed to pursue this new path,” Jyotsna recalls.

When asked about what she would attribute to the leadership qualities she has achieved, she reflects on her family background and the formative years of her life. Marriage was the ultimate end-goal for all girls back then, she says. But, her father, who was a civil engineer, and ran a unit into precision tools manufacturing, understood the value of education. He ensured all his daughters received quality higher education. This paid off as all of Jyotsna’s sisters are highly qualified across different streams.

Jyotsna also mentions the underlying importance of financial independence that was ever-present while growing up. These values, coupled with formal education and academics, added to her versatile calibre. However, she says studies were never her cup of tea. Her interests were games, food, and fun. Having done her graduation at BMCC, life was relatively stress-free then.

However, getting married at the early age was a turning point in her life when she braved the conventional social norms at the time and pursued her CA studies. She adds that the journey from 1989-1994 was full of challenges, excitement, courage, and family support. Significant challenges to pursue her CA were to convince the in-laws to allow her to go and live in a hostel and study and to be able to meet social obligations as a newly-wed woman, and not being able to give time to her son.

 “To be able to give my 100% to the studies amidst all of this was quite difficult. However, I always kept my eye on the big picture.”

Jyotsna started her professional career at Kinetic Honda, a manufacturing organisation which, she says, was not perceived to be ideal for women and had limitations to growth. “But that made me work even harder. However, it was a role of my choice, and I worked with them for nine years, and those were my formative career years. A combination of experience at Firodiya, a well-respected business house and a Japanese business brand is great learning for any finance professional. I took additional responsibilities on multiple functions and projects to rise the ladder at a good pace as by now; I had found my Ikigai- a reason to live.”

 “Amidst all this, the family challenges continued as my husband Rajesh had moved to Singapore, and I single-handedly attended to our son”.

At the workplace, she always ensures that she works hard and does everything from grassroots and is never bothered about her designation and qualification as, for her, that is a means and not an end. “Over the years, I worked on building and strengthening relationships and never really kept any limitations to what I wanted to achieve.”

COVID has turned the auto industry upside down. New normal is becoming a part of life and businesses as well. Whereas the challenges of COVID have been unprecedented, it also brought new ways of doing businesses. Now employee safety is becoming a top priority, while digital evolution is bringing a new era ahead of the industry.

At Bridgestone, Jyotsna says, the safety of their people and safeguarding their operations have been the topmost priority. Ever since COVID first hit the country, the company took proactive measures to not only keep the people safe but, also streamline operations in the wake of new normal. Furthermore, at the back of accelerated digitisation, Bridgestone India has been able to bring the right solutions for its consumers as well as ensure the same levels of productivity within the organisation. 

When asked about how she feels about working in such a dynamic industry, Jyotsna says, “The automobile industry is where my professional career is slated. Kinetic Honda, SKF Bearings, NRB Bearings, Sandvik Asia and now Bridgestone are my performing turfs. One side of the industry, i.e., channel partners, are the same - similar channels set up requirements, risks, opportunities, and expectations of the partners. What differs is the strength of the product and strength of the competitor. Bridgestone, with its world-class Japanese technology in tyre manufacturing, is one of the leading and most trusted brands with all the strengths on the product, manufacturing, and innovation.” 

“The market in India is huge, and the progressive growth and demographics of the country are definitely positive. At Bridgestone India, we are financially secure with a good product range, best manufacturing facilities, substantial market share, reliable channel partners and an ambitious and committed workforce. The biggest risk is getting complacent and losing focus on cost. The tyre industry is competitive, and market driven. Also, the capacities are in place, thus keeping focus and maintaining cost control is the financial management challenge which is exciting.”

Like everyone, COVID has influenced Jyotsna’s personal and professional life. According to her, COVID was a blessing in disguise to be able to spend all this time at home and spending time to call and check on all near and dear ones, reconnecting, rejuvenating were positives in this situation.

However, work from home bears multiple challenges and ,for her the divide between official work and domestic duties was practically invisible. As the Head of IT and CFO, Jyotsna had a great responsibility to ensure the digital solutions were up and running and without causing the loss of productivity at the same time managing concerns around security and support. “As a CFO, a time to complete FY 20 financials and audits, and the Mid-term – 3 years business plan process which were very challenging.”

“But I would say the times have tested my abilities to stay strong under all situations. I would like to say this to my fellow leaders that encourage your teams throughout and keep the work exciting as always. This will ensure a positive sentiment in these trying times.”

As much as work is refreshing with so much happening, Jyotsna does take personal time to recharge. She loves to drive and have been doing rallies like Raid the Himalaya, Desert Storm, Spice Challenge. She has also done international driving vacations.

 “Amidst the lockdown, I recently drove to Bangalore to be with my son Prateek. The memory of absolutely traffic-free roads and my car racing at 230-250 with confidence to touch Bangalore from Pune non-stop in 9 hours was wonderful. We drove through Kabini and spent a holiday together, making memories.”

“I also like to read, so I took this opportunity to download the most read books Ikigai, Atomic Habits, Just do It – the Nike story and many more.”

 “Netflix was another relaxing way to spend some time, and the most exciting watch for me was Drills apart from many others. I love to socialise and continued e-socialising as well.”

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Pirelli is all set for the Japanese Grand Prix with the three hardest compounds in its range – the C1 as the Hard, C2 as the Medium and C3 as the Soft – marking the first appearance of the C1 in race weekends of the 2026 Formula 1 season. Suzuka’s legendary 5.8-kilometre figure-of-eight layout, with its eighteen demanding corners and rapid directional changes, places immense stress on tyres, making this selection essential.

Recent resurfacing work, which began ahead of the 2025 event and has since been substantially completed across the remaining two sectors, introduces a smooth but still dirty asphalt surface expected to offer low initial grip. Under these conditions, graining – particularly on the Soft compound – is a typical concern. Last year, such wear was limited to the front axle and faded as the track evolved. With a larger expanse of new asphalt this time, teams will need to closely monitor both graining and its effect on degradation throughout the weekend.

The behaviour of the hardest and softest compounds will be especially telling. If the C1 delivers solid grip and the C3 shows the consistency seen in Shanghai, all three tyre options could become viable for race strategies. Temperatures will also play a decisive role. With the race held a week earlier than last year, ambient conditions may stay near 15°C, keeping thermal degradation in check. Whether a one-stop strategy remains feasible will likely hinge on the severity of graining and its impact on performance, making qualifying preparation critical for properly heating the tyres.

The 2025 race saw a dominant one-stop approach, with most drivers starting on the Medium before switching to the Hard around lap 20 – a path taken by the entire podium finishers. As the 40th edition of the Japanese Grand Prix approaches, Suzuka continues to host the event except for four early editions held at Fuji. Michael Schumacher holds the record for most wins here with six, while McLaren leads constructors with nine victories.

Adding a distinctive local touch, the third podium cap crafted by Pirelli Design with designer Denis Dekovic draws inspiration from cherry blossoms in full bloom during this period. The cap is available through Pirelli’s online store.

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TyreSafe, UK’s charity dedicated to raising tyre safety awareness, is calling for a shift in driver mindset, moving beyond reliance on enforcement to foster a culture of proactive vehicle safety. This follows new research from Uswitch that exposes a disconnect in how motorists approach maintenance. While the threat of penalty points prompts some action, it falls short of establishing consistent safety habits. TyreSafe argues this ‘safety gap’ reveals the limitations of an enforcement-led strategy, suggesting true road safety depends on motivating drivers to perform checks to protect lives rather than merely avoid punishment.

The findings paint a complex picture. Although over 4.8 million penalty points were issued in 2025, with the vast majority linked to speeding, only a third of motorists conduct vehicle checks specifically to evade penalties. While a significant majority of drivers with existing points altered their behaviour after being penalised, only half believe penalty points enhance road safety. For TyreSafe, this highlights a clear challenge: consistent vehicle maintenance has not yet become an automatic, routine part of driving habits.

This gap between awareness and action is particularly critical for tyre safety, a ‘silent risk’. Unlike speeding, which is highly visible and rigorously enforced, tyre defects often go unnoticed until they contribute to a serious incident. The statistics are stark, with an estimated six million illegal tyres on UK roads. Each year, tyre defects cause over two million MOT failures and result in thousands of penalty points. Given that tyres are the vehicle’s only contact with the road, their neglected state represents a persistent and underestimated danger.

In response, TyreSafe advocates for education alongside enforcement, warning that relying on fear of fines fosters reactive compliance rather than a preventative mindset. To address this, TyreSafe urges road users to embrace the simple ACT protocol: regular checks of air pressure, condition and tread depth. By encouraging drivers to internalize these routine habits, TyreSafe believes it is possible to bridge the gap between knowing what is safe and consistently acting on it, preventing thousands of needless incidents caused by poorly maintained tyres.

Stuart Lovatt, Chair of TyreSafe, said, “Enforcement clearly has a role to play in improving driver behaviour, but it cannot be the only motivator. What this data highlights is a safety gap. If only a third of drivers are checking their vehicles to avoid penalty points, we need to ensure everyone is checking them for the right reason – to stay safe. Tyres are a hidden risk. Unlike speeding, they’re not always visible and often go unchecked until something goes wrong. But when tyres fail – whether through low tread, incorrect pressure or damage – the consequences can be immediate and severe. The reality is that many tyre-related incidents are entirely preventable. A few simple checks, carried out regularly, can make a life-saving difference. We need to move beyond a culture of compliance driven by enforcement and towards one where tyre safety is seen as a fundamental part of responsible driving.”

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Falken Motorsports kicked off its new season in commanding fashion, leveraging the performance of Falken racing tyres to secure a podium finish at the 58th ADAC Barbarossa Prize. This event, originally intended as the second round of the ADAC RAVENOL Nürburgring Endurance Series (NLS) but elevated to the season opener after a cancellation, saw Sven Müller and Tim Heinemann claim third place in the No. 44 Porsche 911 GT3 R.

After qualifying 10th despite not completing a perfect lap, the duo demonstrated the tyres’ full potential. Starting driver Müller engaged in fierce battles from the opening lap, and the pair steadily advanced in their teal-and-blue Falken Porsche through the field to reach the top five by mid-race. In the closing stages, Heinemann delivered decisive overtakes, coming within a second of second place on the final lap to seal an early-season podium.

For customer team Max Kruse Racing, the Audi R8 LMS GT3, running on alternative fuel, finished 23rd with Jan Jaap van Roon, Tom Coronel and Rudy van Buuren. The sister car, driven by Dominik and Marcel Fugel alongside Benjamin Leuchter, placed 30th, while both VW Golf GTI TCR entries retired early. Falken Motorsports now prepares for the 57th Adenauer ADAC Rundstrecken-Trophy on 11 April, the third NLS round, building towards the ADAC RAVENOL 24h Nürburgring (14–17 May).

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Celebrating more than a century in the industry, Galaxy has launched its 100+ years campaign, a tribute to its enduring legacy as a premier name in construction, earthmoving and material handling tyres. The company has launched a campaign video highlighting the brand’s longstanding record of reliability, a reputation built on strength and resilience that has made Galaxy a global leader ready for any challenge.

With a history of serving customers worldwide through specialised, application-driven tyres, the brand’s success has been driven by popular models such as the Hulk, Beefy Baby, HTSR, LDSR, Yardmaster Ultra, MFS 101 SDS and Port Max. Now, drawing upon decades of engineering know-how, Galaxy is poised to expand into the UTV and ATV market this year. This strategic move broadens its portfolio across new off-highway applications while staying true to its commitment to innovation and dependable performance.

Scheduled to run throughout 2026, the campaign reinforces Galaxy’s role as a proven, steadfast partner – equipped to handle the extra load, no matter the destination. Click here  to watch the campaign video.

Angelo Noronha, CEO, Yokohama-ATG, said, “It is a moment of immense pride for all of us at Galaxy as we celebrate over 100 years of excellence in the off-highway tire segment. The campaign showcases the brand’s success over this period, deeply rooted in customer centricity. We are grateful to our global customers, partners and stakeholders for their trust and continued support throughout this journey as the brand marches ahead to the next century.”

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