Jyotsna came on board as the CFO and Head of IT of Bridgestone India, around two-and-a-half years ago - in April 2018. Since then, she has ensured attentive capacities are in place, thus focusing on maintaining cost control and delegating financial management. Afterall, the tyre industry is highly competitive and market-driven. And yes, digital evolution and safety of her colleagues and business partners have become one of her top priorities during the pandemic.

Raised in a modest and orthodox business family of six daughters, principles such as hard work, humility, and honesty were a natural part of growing up for her. Married at the age of twenty-one, Jyotsna wanted to be more than just a housewife. Thus, she pursued her grinding CA qualification while being a mother of a baby boy.

“I pursued further education and got a professional qualification, CA, in 1994. Not an easy call in any way. The profession itself was demanding and then to be able to garner the support of the larger family was a big task considering the social norms at the time. However, with the great support from my in-laws, my husband Rajesh, and my conviction, I managed to pursue this new path,” Jyotsna recalls.

When asked about what she would attribute to the leadership qualities she has achieved, she reflects on her family background and the formative years of her life. Marriage was the ultimate end-goal for all girls back then, she says. But, her father, who was a civil engineer, and ran a unit into precision tools manufacturing, understood the value of education. He ensured all his daughters received quality higher education. This paid off as all of Jyotsna’s sisters are highly qualified across different streams.

Jyotsna also mentions the underlying importance of financial independence that was ever-present while growing up. These values, coupled with formal education and academics, added to her versatile calibre. However, she says studies were never her cup of tea. Her interests were games, food, and fun. Having done her graduation at BMCC, life was relatively stress-free then.

However, getting married at the early age was a turning point in her life when she braved the conventional social norms at the time and pursued her CA studies. She adds that the journey from 1989-1994 was full of challenges, excitement, courage, and family support. Significant challenges to pursue her CA were to convince the in-laws to allow her to go and live in a hostel and study and to be able to meet social obligations as a newly-wed woman, and not being able to give time to her son.

 “To be able to give my 100% to the studies amidst all of this was quite difficult. However, I always kept my eye on the big picture.”

Jyotsna started her professional career at Kinetic Honda, a manufacturing organisation which, she says, was not perceived to be ideal for women and had limitations to growth. “But that made me work even harder. However, it was a role of my choice, and I worked with them for nine years, and those were my formative career years. A combination of experience at Firodiya, a well-respected business house and a Japanese business brand is great learning for any finance professional. I took additional responsibilities on multiple functions and projects to rise the ladder at a good pace as by now; I had found my Ikigai- a reason to live.”

 “Amidst all this, the family challenges continued as my husband Rajesh had moved to Singapore, and I single-handedly attended to our son”.

At the workplace, she always ensures that she works hard and does everything from grassroots and is never bothered about her designation and qualification as, for her, that is a means and not an end. “Over the years, I worked on building and strengthening relationships and never really kept any limitations to what I wanted to achieve.”

COVID has turned the auto industry upside down. New normal is becoming a part of life and businesses as well. Whereas the challenges of COVID have been unprecedented, it also brought new ways of doing businesses. Now employee safety is becoming a top priority, while digital evolution is bringing a new era ahead of the industry.

At Bridgestone, Jyotsna says, the safety of their people and safeguarding their operations have been the topmost priority. Ever since COVID first hit the country, the company took proactive measures to not only keep the people safe but, also streamline operations in the wake of new normal. Furthermore, at the back of accelerated digitisation, Bridgestone India has been able to bring the right solutions for its consumers as well as ensure the same levels of productivity within the organisation. 

When asked about how she feels about working in such a dynamic industry, Jyotsna says, “The automobile industry is where my professional career is slated. Kinetic Honda, SKF Bearings, NRB Bearings, Sandvik Asia and now Bridgestone are my performing turfs. One side of the industry, i.e., channel partners, are the same - similar channels set up requirements, risks, opportunities, and expectations of the partners. What differs is the strength of the product and strength of the competitor. Bridgestone, with its world-class Japanese technology in tyre manufacturing, is one of the leading and most trusted brands with all the strengths on the product, manufacturing, and innovation.” 

“The market in India is huge, and the progressive growth and demographics of the country are definitely positive. At Bridgestone India, we are financially secure with a good product range, best manufacturing facilities, substantial market share, reliable channel partners and an ambitious and committed workforce. The biggest risk is getting complacent and losing focus on cost. The tyre industry is competitive, and market driven. Also, the capacities are in place, thus keeping focus and maintaining cost control is the financial management challenge which is exciting.”

Like everyone, COVID has influenced Jyotsna’s personal and professional life. According to her, COVID was a blessing in disguise to be able to spend all this time at home and spending time to call and check on all near and dear ones, reconnecting, rejuvenating were positives in this situation.

However, work from home bears multiple challenges and ,for her the divide between official work and domestic duties was practically invisible. As the Head of IT and CFO, Jyotsna had a great responsibility to ensure the digital solutions were up and running and without causing the loss of productivity at the same time managing concerns around security and support. “As a CFO, a time to complete FY 20 financials and audits, and the Mid-term – 3 years business plan process which were very challenging.”

“But I would say the times have tested my abilities to stay strong under all situations. I would like to say this to my fellow leaders that encourage your teams throughout and keep the work exciting as always. This will ensure a positive sentiment in these trying times.”

As much as work is refreshing with so much happening, Jyotsna does take personal time to recharge. She loves to drive and have been doing rallies like Raid the Himalaya, Desert Storm, Spice Challenge. She has also done international driving vacations.

 “Amidst the lockdown, I recently drove to Bangalore to be with my son Prateek. The memory of absolutely traffic-free roads and my car racing at 230-250 with confidence to touch Bangalore from Pune non-stop in 9 hours was wonderful. We drove through Kabini and spent a holiday together, making memories.”

“I also like to read, so I took this opportunity to download the most read books Ikigai, Atomic Habits, Just do It – the Nike story and many more.”

 “Netflix was another relaxing way to spend some time, and the most exciting watch for me was Drills apart from many others. I love to socialise and continued e-socialising as well.”

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TyreSafe, UK’s charity dedicated to raising tyre safety awareness, has joined forces with Road Safety Support (RSS), a not-for-profit organisation, in a new partnership rooted in their shared dedication to evidence-led road safety. As TyreSafe nears its 20th anniversary, it views this collaboration as vital to its mission of reducing tyre-related casualties and contributing to the ultimate goal of eliminating death and serious injury on British roads.

Road Safety Support brings specialised expertise to the table, working with police, highways authorities and safer roads partnerships both domestically and overseas. Their wide-ranging services include casualty data analysis, developing enforcement strategies, supporting speed and red-light camera technology, road safety marketing and providing independent expert evidence for traffic prosecutions.

This alliance strengthens TyreSafe’s existing network among enforcement and highways bodies, allowing tyre safety education and enforcement to be better integrated with broader road safety intelligence and operational data. By combining forces, TyreSafe gains access to RSS’s analytical and enforcement expertise to create more evidence-led campaigns, while RSS and its partners benefit from TyreSafe’s deep specialism in tyre condition research and practical guidance.

Underpinning the collaboration is a mutual recognition that reducing road harm demands coordinated, multi-disciplinary action. Both organisations are committed to the Safe System approach, ensuring that safer vehicles – particularly tyres – are given equal priority alongside safer roads, speeds and people. By blending RSS’s strengths in data, enforcement and legal processes with TyreSafe’s two decades of dedicated tyre safety knowledge, the partnership aims to deliver more consistent, informed and impactful road safety outcomes.

Stuart Lovatt, Chair of TyreSafe, said, “Tyre safety is a fundamental part of safe vehicles, yet it is still too often overlooked in the wider road safety conversation. Partnering with Road Safety Support is an important step in ensuring that tyre-related risk is better understood and addressed using robust data and real-world insight. As TyreSafe continues to work closely with police forces, highways authorities and local authorities, this partnership will help strengthen the evidence base that underpins effective enforcement, education and prevention activity.”

Emma Kelly, Development, PR and Advocacy Manager at Road Safety Support and Road Safety Support International, said, “Road Safety Support works with police forces, road safety partnerships and stakeholders to develop robust, evidence-led road safety strategies. Tyre condition plays a vital role in collision prevention, yet it can be underestimated when considering vehicle-related risk. Partnering with TyreSafe allows us to integrate specialist tyre safety knowledge into broader enforcement and safety frameworks, helping partners make more informed decisions and deliver more effective interventions.”

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Nexen Tire America recognises that with energy and fuel costs continuing to challenge drivers, many are seeking ways to maximise efficiency beyond simply altering their driving routines. While adjusting habits like reducing speed is common, the company points to several overlooked factors that can significantly affect a vehicle’s energy consumption and overall cost per mile.

A critical yet often underestimated element is the role of tyres. Rolling resistance, which is the energy needed to keep tyres moving, directly impacts fuel economy and electric vehicle range. Choosing tyres specifically engineered to minimise this resistance, such as Nexen’s N’Priz S Grand Touring All-Season, can yield noticeable improvements. However, even the best tyres require consistent care; underinflation and misalignment create excess drag that forces the vehicle to work harder, quietly eroding efficiency over time.

External vehicle modifications also play a significant part. Accessories like roof racks and cargo carriers disrupt aerodynamic flow, and even open windows at highway speeds can create more drag than using air conditioning. Driving habits themselves deserve a strategic rethink as well. Opting for a slightly longer route with fewer stops can prove more efficient than a short, start-and-stop journey. Smoother acceleration, gradual braking and coasting to a stop help conserve momentum, which is especially beneficial for regenerative braking systems in electric vehicles.

For electric vehicle owners, additional steps can further extend range. Preconditioning the cabin while the car remains plugged in reduces the strain that climate control places on the battery during travel. Combined with a conscious effort to ease off the accelerator early to maximise energy recovery through regenerative braking, these practices allow drivers to go further on every charge, complementing the efficiency gains from proper tyre selection and mindful driving.

Aaron Neumann, Head of the Nexen Tire America Tech Center, said, “There are several opportunities to improve efficiency that aren’t immediately visible to drivers. From tyre design and maintenance to subtle driving habits, these factors work together to influence how much energy a vehicle uses. By paying attention to the details, drivers can take meaningful steps toward reducing costs and getting more out of every mile.”

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Hankook Tire has claimed the top position in the latest Auto Bild manufacturer ranking, securing a dominant presence across key tyre categories. The brand’s ascent was driven by a double test win for its newly launched Ventus evo, which propelled Hankook to share first place in the summer tyre segment. In the all-season category, the company delivered a consistently strong performance, earning third place overall thanks to the Kinergy model series, which accumulated four top placements across various evaluations.

The Ventus evo made an impressive entry into the current tyre season by clinching victory in two separate Auto Bild summer tyre tests, a feat that positioned Hankook as the only manufacturer alongside one other to achieve a double win in the summer tyre manufacturer standings. This debut underscored the tyre’s seamless fit within the premium segment, with the results highlighting its capabilities across critical criteria such as wet braking and dry handling.

In the all-season arena, the Kinergy series demonstrated remarkable consistency across four distinct tests, securing Hankook’s third-place finish in the manufacturer ranking. The model line proved its reliability by delivering strong results across all relevant performance areas, including winter characteristics, further cementing Hankook’s reputation as a dependable leader in that segment.

The Auto Bild manufacturer ranking aggregates results from all tyre tests conducted during the season, assigning points based on a structured system. A test win earns six points, followed by five for an exemplary rating, three for good, two for satisfactory and one for recommended with reservations. Additional bonuses apply, with one extra point for Eco Champion recognition and two for a Green Tyre designation. Across the 2025/2026 season, a total of 67 summer tyres and 61 all-season tyres were evaluated under this framework.

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Brisbane-based NTD has strengthened its leadership position in Australia and New Zealand by finalising four exclusive multi-year supply agreements with major global tyre manufacturers. These deals solidify the company’s standing within a regional wholesale and retail sector valued at over USD 11 billion, ensuring long-term collaboration with key suppliers across a diverse array of tyre segments. The agreements with Radar Tyres, Giti/GT Radial, Cooper Tires and Mickey Thompson Tires cover passenger vehicles, SUVs, 4-wheel drives, electric vehicles, light trucks, commercial fleets and specialised applications in agriculture and mining, reinforcing NTD’s ability to serve a broad customer base.

According to NTD’s Chief Executive Officer and Managing Director, Warwick Hay, these partnerships are fundamental to the company’s growth strategy. By securing exclusivity over an extended period, the group can pursue deeper collaboration with manufacturers in areas such as product development, supply planning, and brand building. This structure not only supports commercial flexibility but also enhances supply chain reliability, ultimately ensuring that NTD’s extensive dealer network and customers benefit from consistent product availability.

Two of the newly formalised agreements involve American brands Cooper Tires and Mickey Thompson Tires, both owned by Goodyear. NTD first introduced Cooper Tires to Australia in 1989, and the brand has since become well established in the SUV and light truck segments. Meanwhile, Mickey Thompson Tires maintains a strong focus on high-performance and off-road applications, building on a legacy of innovation in tread design and safety. Representatives from Goodyear and Mickey Thompson noted that NTD’s expertise and commitment have been instrumental in driving brand growth, with the renewed agreements set to build on that momentum.

The remaining two agreements are with Singapore-based entities: Radar Tyres, owned by Omni United, and GT Radial, part of the Giti Group. Radar Tyres has gained recognition in Australia for its value-focused passenger and all-terrain offerings, alongside its distinction as the world’s first carbon-neutral tyre brand. Giti Tire supplies premium products across multiple vehicle categories and has made significant inroads into the electric vehicle segment, supplying original equipment manufacturers such as BYD, GWM and Tesla. Executives from both companies highlighted the combination of global manufacturing capability with NTD’s national distribution network as a key factor in ensuring reliable supply and strong dealer support across Australia and New Zealand.

As the largest independent tyre and wheel importer and distributor in the region, NTD serves more than 4,000 business customers through an extensive network of distribution centres and retail outlets. The company also manufactures retread tyres and provides performance management systems for commercial fleet operators. Hay noted that in a context of global uncertainty, these agreements formalise longstanding supplier relationships while reinforcing continuity of supply. He added that maintaining a broad and dependable product range is essential, particularly as demand grows for eco-friendly, smart and electric vehicle tyres across the diverse sectors the company serves.

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