Jyotsna came on board as the CFO and Head of IT of Bridgestone India, around two-and-a-half years ago - in April 2018. Since then, she has ensured attentive capacities are in place, thus focusing on maintaining cost control and delegating financial management. Afterall, the tyre industry is highly competitive and market-driven. And yes, digital evolution and safety of her colleagues and business partners have become one of her top priorities during the pandemic.

Raised in a modest and orthodox business family of six daughters, principles such as hard work, humility, and honesty were a natural part of growing up for her. Married at the age of twenty-one, Jyotsna wanted to be more than just a housewife. Thus, she pursued her grinding CA qualification while being a mother of a baby boy.

“I pursued further education and got a professional qualification, CA, in 1994. Not an easy call in any way. The profession itself was demanding and then to be able to garner the support of the larger family was a big task considering the social norms at the time. However, with the great support from my in-laws, my husband Rajesh, and my conviction, I managed to pursue this new path,” Jyotsna recalls.

When asked about what she would attribute to the leadership qualities she has achieved, she reflects on her family background and the formative years of her life. Marriage was the ultimate end-goal for all girls back then, she says. But, her father, who was a civil engineer, and ran a unit into precision tools manufacturing, understood the value of education. He ensured all his daughters received quality higher education. This paid off as all of Jyotsna’s sisters are highly qualified across different streams.

Jyotsna also mentions the underlying importance of financial independence that was ever-present while growing up. These values, coupled with formal education and academics, added to her versatile calibre. However, she says studies were never her cup of tea. Her interests were games, food, and fun. Having done her graduation at BMCC, life was relatively stress-free then.

However, getting married at the early age was a turning point in her life when she braved the conventional social norms at the time and pursued her CA studies. She adds that the journey from 1989-1994 was full of challenges, excitement, courage, and family support. Significant challenges to pursue her CA were to convince the in-laws to allow her to go and live in a hostel and study and to be able to meet social obligations as a newly-wed woman, and not being able to give time to her son.

 “To be able to give my 100% to the studies amidst all of this was quite difficult. However, I always kept my eye on the big picture.”

Jyotsna started her professional career at Kinetic Honda, a manufacturing organisation which, she says, was not perceived to be ideal for women and had limitations to growth. “But that made me work even harder. However, it was a role of my choice, and I worked with them for nine years, and those were my formative career years. A combination of experience at Firodiya, a well-respected business house and a Japanese business brand is great learning for any finance professional. I took additional responsibilities on multiple functions and projects to rise the ladder at a good pace as by now; I had found my Ikigai- a reason to live.”

 “Amidst all this, the family challenges continued as my husband Rajesh had moved to Singapore, and I single-handedly attended to our son”.

At the workplace, she always ensures that she works hard and does everything from grassroots and is never bothered about her designation and qualification as, for her, that is a means and not an end. “Over the years, I worked on building and strengthening relationships and never really kept any limitations to what I wanted to achieve.”

COVID has turned the auto industry upside down. New normal is becoming a part of life and businesses as well. Whereas the challenges of COVID have been unprecedented, it also brought new ways of doing businesses. Now employee safety is becoming a top priority, while digital evolution is bringing a new era ahead of the industry.

At Bridgestone, Jyotsna says, the safety of their people and safeguarding their operations have been the topmost priority. Ever since COVID first hit the country, the company took proactive measures to not only keep the people safe but, also streamline operations in the wake of new normal. Furthermore, at the back of accelerated digitisation, Bridgestone India has been able to bring the right solutions for its consumers as well as ensure the same levels of productivity within the organisation. 

When asked about how she feels about working in such a dynamic industry, Jyotsna says, “The automobile industry is where my professional career is slated. Kinetic Honda, SKF Bearings, NRB Bearings, Sandvik Asia and now Bridgestone are my performing turfs. One side of the industry, i.e., channel partners, are the same - similar channels set up requirements, risks, opportunities, and expectations of the partners. What differs is the strength of the product and strength of the competitor. Bridgestone, with its world-class Japanese technology in tyre manufacturing, is one of the leading and most trusted brands with all the strengths on the product, manufacturing, and innovation.” 

“The market in India is huge, and the progressive growth and demographics of the country are definitely positive. At Bridgestone India, we are financially secure with a good product range, best manufacturing facilities, substantial market share, reliable channel partners and an ambitious and committed workforce. The biggest risk is getting complacent and losing focus on cost. The tyre industry is competitive, and market driven. Also, the capacities are in place, thus keeping focus and maintaining cost control is the financial management challenge which is exciting.”

Like everyone, COVID has influenced Jyotsna’s personal and professional life. According to her, COVID was a blessing in disguise to be able to spend all this time at home and spending time to call and check on all near and dear ones, reconnecting, rejuvenating were positives in this situation.

However, work from home bears multiple challenges and ,for her the divide between official work and domestic duties was practically invisible. As the Head of IT and CFO, Jyotsna had a great responsibility to ensure the digital solutions were up and running and without causing the loss of productivity at the same time managing concerns around security and support. “As a CFO, a time to complete FY 20 financials and audits, and the Mid-term – 3 years business plan process which were very challenging.”

“But I would say the times have tested my abilities to stay strong under all situations. I would like to say this to my fellow leaders that encourage your teams throughout and keep the work exciting as always. This will ensure a positive sentiment in these trying times.”

As much as work is refreshing with so much happening, Jyotsna does take personal time to recharge. She loves to drive and have been doing rallies like Raid the Himalaya, Desert Storm, Spice Challenge. She has also done international driving vacations.

 “Amidst the lockdown, I recently drove to Bangalore to be with my son Prateek. The memory of absolutely traffic-free roads and my car racing at 230-250 with confidence to touch Bangalore from Pune non-stop in 9 hours was wonderful. We drove through Kabini and spent a holiday together, making memories.”

“I also like to read, so I took this opportunity to download the most read books Ikigai, Atomic Habits, Just do It – the Nike story and many more.”

 “Netflix was another relaxing way to spend some time, and the most exciting watch for me was Drills apart from many others. I love to socialise and continued e-socialising as well.”

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The FALKEN ZIEX ZE320 has emerged as the outright winner of the 2026 Auto Express summer tyre test, securing the top position in a competitive field that included premium, mid-range and budget alternatives. The comprehensive evaluation, conducted by the prominent UK automotive publication, saw the ZIEX ZE320 praised for its balanced capabilities and reassuring dynamics across both wet and dry surfaces.

Auto Express, a leading authority for new and used car buyers in the UK, is renowned for its independent tyre assessments, which are carried out without the prior knowledge of the manufacturers. The testing procedure for this year’s competition focused on the popular 205/55 R16 91V size, incorporating a variety of rigorous metrics such as braking, handling, aquaplaning resistance and noise levels.

The tyre’s victory was underscored by its performance in key disciplines, including setting the fastest lap times on both wet and dry circuits. The design features of the ZIEX ZE320, including an intelligent tread pattern with offset sipes, contribute to its strong traction and precise steering feel, while its lightweight casing and optimised sidewalls aim to improve rolling efficiency and reduce noise without sacrificing lateral stability. The entire range holds an ‘A’ rating for wet grip under EU labelling.

Available in 61 sizes spanning 15- to 18-inch wheel diameters, the tyre’s success was hailed as a strong endorsement of its everyday usability and performance. The Auto Express test team ultimately concluded that the ZE320’s all-round excellence and strong results in almost every discipline made it an outstanding choice for a broad spectrum of drivers.

John Barker, a journalist and expert tester from Auto Express, said, “The FALKEN scored an impressive victory, beating some excellent tyres to take a first win. It topped the table in three tests, including setting fastest lap times on both the wet and dry circuits, illustrating its excellent all-round ability. It was the pace-setter in both the wet and the dry and delivered strong results in almost every other discipline too. It’s an outstanding tyre.”

Jaap Leendertse, Managing Director, Sumitomo Rubber Europe, the parent company for FALKEN, said, “Winning the Auto Express summer tyre test is a fantastic achievement and a strong endorsement of the ZIEX ZE320’s real-world performance. This result demonstrates that FALKEN achieved the highest overall score in this test against several other tyre models and can deliver qualities that many drivers value, including performance and everyday usability.”

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Michelin has unveiled a strategic overhaul of its product branding within the Beyond Road division, following the recent divestiture of the Camso business. The restructuring marks a significant shift in how the company will present its off-road portfolio to the global market, focusing on clarity and heritage.

Effective September 2026, the agricultural tracks previously sold under the Camso label will be rebranded as MICHELIN BIBTRACK. This new nomenclature pays homage to Michelin’s deep-rooted agricultural history, with the ‘BIB’ designation drawing from a legacy of tyre innovation that began in the 1980s. This lineage includes renowned ranges such as AGRIBIB and AXIOBIB, underscoring the brand's longstanding commitment to the farming sector.

The rebranding extends to conversion and trailed track systems, which will now carry the Michelin name without altering their product designations. Crucially, this transition involves no changes to product performance, manufacturing processes or service delivery, ensuring a seamless experience for customers. The company has simultaneously retained its material handling and Powersports activities, with industrial wheels and tyres transitioning to the Solideal by MICHELIN banner, alongside its dedicated on-site service unit.

This restructuring follows the formal sale of the Camso brand, along with specific construction tyres and tracks, to CEAT, a process initiated in late 2024 and finalised in September 2025. By streamlining its brand architecture, Michelin aims to simplify the customer journey while reinforcing its ambition to become a premier player in off-road mobility, delivering sustainable and innovative solutions grounded in advanced materials expertise.

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Yokohama Tire’s off-road racing contingent is set for a pivotal appearance at the 57th annual Polaris World Championships, scheduled for 4–6 September at Crandon International Raceway in Wisconsin. Known as ‘The Big House’, the venue represents a key stop on the Championship Off-Road season calendar, with Yokohama serving as both the official tyre of the facility and a supporting partner of the racing series.

The team’s lineup features several notable competitors navigating the rugged terrain on GEOLANDAR tyres. Andrew Carlson, a proven contender with multiple podium finishes at Crandon, will pilot his vehicle in the Pro4 class using GEOLANDAR X-AT tyres. Meanwhile, recent Supercross 450 Class Champion Ken Roczen is slated to make his debut at the historic track, competing in the Pro2 class on the same tire model.

Robb Holland is also poised for his first Crandon appearance, trading asphalt for dirt in the Pro Lite division. He will drive a truck belonging to fellow Team Yokohama driver John Holtger, relying on GEOLANDAR A/T4 tyres for his inaugural short-course off-road race. Additionally, team driver Nick Visser enters the weekend holding a narrow lead in the Pro-Spec championship standings, with the title battle intensifying as the season progresses.

Beyond the on-track action, Yokohama will lead the traditional Crandon Labor Day Parade, featuring Carlson and Roczen. The weekend will also include a BassmastHER workshop hosted by Cogan and Carsello, aimed at advancing skills for female participants in the paddock, alongside a VIP and youth fishing tournament held on-site.

Candace Cogan, Director – Product Marketing, Yokohama, said, “We’ve got a great team ready to take on the challenges at Crandon during short-course racing’s most celebrated weekend. They will be ready to face the task on our versatile line of GEOLANDAR tyres. We will once again feature our partnership with Bassmaster with a cool collaboration. Last year we hosted Team Yokohama elite angler, Brandon Palanuik. This time we’ll host Wisconsin native MaggieJo Carsello, a Bassmaster open angler and ambassador for BassmastHER, a female-driven initiative to support a community of female anglers via education, travel and inspiration. We look forward to introducing her to Crandon and the world of short-course off-road racing, something she grew up hearing about.”

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Kumho Tire USA recently hosted a national Ride & Drive event at Evergreen Speedway in Monroe, Washington, where over 70 dealers, media professionals and content creators tested the company’s newest tyre models. The gathering served as a key component of Kumho’s broader 2026 regional tour, which has already engaged more than 600 participants across five American cities. Attendees evaluated the newly launched Road Venture HT and Crugen GT Pro tyres through demanding, real-world driving scenarios.

The testing programme featured controlled modules, including a wet handling course, an autocross track for braking and stability assessment and high-speed freeway driving to measure ride comfort. These exercises allowed participants to directly compare the all-season Highway-Terrain Road Venture HT, intended for light trucks and SUVs, against the Crugen GT Pro, a touring tyre built for modern crossovers and larger SUVs. Kumho’s engineers also conducted an educational forum detailing the technological development of both tyres while collecting direct feedback from attendees.

The Road Venture HT, launched earlier this year, offers enhanced wet and snow traction, extended tread life and a quiet ride, and is compatible with electric vehicles. The Crugen GT Pro is engineered for heavier crossover and SUV applications, delivering premium comfort and all-weather capability with one of the highest treadwear warranties in its segment. Available in 85 sizes covering over 85 percent of the current crossover and SUV market, the Crugen GT Pro is backed by a 75,000-mile warranty for H- and V-speed ratings and a 65,000-mile warranty for W-speed models.

Kumho will conclude its 2026 Ride & Drive series with final regional events in Detroit and St. Louis later this month. The company has confirmed plans to extend the programme into 2027 and beyond, ensuring dealers and partners continue to benefit from hands-on product evaluations, technical training and direct access to Kumho’s engineering expertise.

Chris Corwin, Director of Procurement at Discount Tire & Service Centers, said, "A spec sheet has never sold a tyre to a customer standing at our counter. That is why the Kumho Tire Ride & Drive in Seattle was worth every minute. We got real seat time, instead of a sales pitch, running the all-new Crugen GT Pro and Road Venture HT back-to-back in real world scenarios. Having a seat at that table means a lot to me, and it says something about how seriously they take dealer input."

Ed Cho, CEO, Kumho Tire USA, said, “You can read all about a tyre, but nothing compares to driving it yourself, which is why KUMHO has made a significant investment in Ride & Drive events in 2026. These events give our dealers, wholesale partners and retail partners the opportunity to experience firsthand how our latest tyres perform in real-world driving situations. Whether they are evaluating braking, handling, ride comfort or overall performance, attendees can experience the differences for themselves, giving them greater confidence when recommending our products to their customers.”

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