Jyotsna came on board as the CFO and Head of IT of Bridgestone India, around two-and-a-half years ago - in April 2018. Since then, she has ensured attentive capacities are in place, thus focusing on maintaining cost control and delegating financial management. Afterall, the tyre industry is highly competitive and market-driven. And yes, digital evolution and safety of her colleagues and business partners have become one of her top priorities during the pandemic.

Raised in a modest and orthodox business family of six daughters, principles such as hard work, humility, and honesty were a natural part of growing up for her. Married at the age of twenty-one, Jyotsna wanted to be more than just a housewife. Thus, she pursued her grinding CA qualification while being a mother of a baby boy.

“I pursued further education and got a professional qualification, CA, in 1994. Not an easy call in any way. The profession itself was demanding and then to be able to garner the support of the larger family was a big task considering the social norms at the time. However, with the great support from my in-laws, my husband Rajesh, and my conviction, I managed to pursue this new path,” Jyotsna recalls.

When asked about what she would attribute to the leadership qualities she has achieved, she reflects on her family background and the formative years of her life. Marriage was the ultimate end-goal for all girls back then, she says. But, her father, who was a civil engineer, and ran a unit into precision tools manufacturing, understood the value of education. He ensured all his daughters received quality higher education. This paid off as all of Jyotsna’s sisters are highly qualified across different streams.

Jyotsna also mentions the underlying importance of financial independence that was ever-present while growing up. These values, coupled with formal education and academics, added to her versatile calibre. However, she says studies were never her cup of tea. Her interests were games, food, and fun. Having done her graduation at BMCC, life was relatively stress-free then.

However, getting married at the early age was a turning point in her life when she braved the conventional social norms at the time and pursued her CA studies. She adds that the journey from 1989-1994 was full of challenges, excitement, courage, and family support. Significant challenges to pursue her CA were to convince the in-laws to allow her to go and live in a hostel and study and to be able to meet social obligations as a newly-wed woman, and not being able to give time to her son.

 “To be able to give my 100% to the studies amidst all of this was quite difficult. However, I always kept my eye on the big picture.”

Jyotsna started her professional career at Kinetic Honda, a manufacturing organisation which, she says, was not perceived to be ideal for women and had limitations to growth. “But that made me work even harder. However, it was a role of my choice, and I worked with them for nine years, and those were my formative career years. A combination of experience at Firodiya, a well-respected business house and a Japanese business brand is great learning for any finance professional. I took additional responsibilities on multiple functions and projects to rise the ladder at a good pace as by now; I had found my Ikigai- a reason to live.”

 “Amidst all this, the family challenges continued as my husband Rajesh had moved to Singapore, and I single-handedly attended to our son”.

At the workplace, she always ensures that she works hard and does everything from grassroots and is never bothered about her designation and qualification as, for her, that is a means and not an end. “Over the years, I worked on building and strengthening relationships and never really kept any limitations to what I wanted to achieve.”

COVID has turned the auto industry upside down. New normal is becoming a part of life and businesses as well. Whereas the challenges of COVID have been unprecedented, it also brought new ways of doing businesses. Now employee safety is becoming a top priority, while digital evolution is bringing a new era ahead of the industry.

At Bridgestone, Jyotsna says, the safety of their people and safeguarding their operations have been the topmost priority. Ever since COVID first hit the country, the company took proactive measures to not only keep the people safe but, also streamline operations in the wake of new normal. Furthermore, at the back of accelerated digitisation, Bridgestone India has been able to bring the right solutions for its consumers as well as ensure the same levels of productivity within the organisation. 

When asked about how she feels about working in such a dynamic industry, Jyotsna says, “The automobile industry is where my professional career is slated. Kinetic Honda, SKF Bearings, NRB Bearings, Sandvik Asia and now Bridgestone are my performing turfs. One side of the industry, i.e., channel partners, are the same - similar channels set up requirements, risks, opportunities, and expectations of the partners. What differs is the strength of the product and strength of the competitor. Bridgestone, with its world-class Japanese technology in tyre manufacturing, is one of the leading and most trusted brands with all the strengths on the product, manufacturing, and innovation.” 

“The market in India is huge, and the progressive growth and demographics of the country are definitely positive. At Bridgestone India, we are financially secure with a good product range, best manufacturing facilities, substantial market share, reliable channel partners and an ambitious and committed workforce. The biggest risk is getting complacent and losing focus on cost. The tyre industry is competitive, and market driven. Also, the capacities are in place, thus keeping focus and maintaining cost control is the financial management challenge which is exciting.”

Like everyone, COVID has influenced Jyotsna’s personal and professional life. According to her, COVID was a blessing in disguise to be able to spend all this time at home and spending time to call and check on all near and dear ones, reconnecting, rejuvenating were positives in this situation.

However, work from home bears multiple challenges and ,for her the divide between official work and domestic duties was practically invisible. As the Head of IT and CFO, Jyotsna had a great responsibility to ensure the digital solutions were up and running and without causing the loss of productivity at the same time managing concerns around security and support. “As a CFO, a time to complete FY 20 financials and audits, and the Mid-term – 3 years business plan process which were very challenging.”

“But I would say the times have tested my abilities to stay strong under all situations. I would like to say this to my fellow leaders that encourage your teams throughout and keep the work exciting as always. This will ensure a positive sentiment in these trying times.”

As much as work is refreshing with so much happening, Jyotsna does take personal time to recharge. She loves to drive and have been doing rallies like Raid the Himalaya, Desert Storm, Spice Challenge. She has also done international driving vacations.

 “Amidst the lockdown, I recently drove to Bangalore to be with my son Prateek. The memory of absolutely traffic-free roads and my car racing at 230-250 with confidence to touch Bangalore from Pune non-stop in 9 hours was wonderful. We drove through Kabini and spent a holiday together, making memories.”

“I also like to read, so I took this opportunity to download the most read books Ikigai, Atomic Habits, Just do It – the Nike story and many more.”

 “Netflix was another relaxing way to spend some time, and the most exciting watch for me was Drills apart from many others. I love to socialise and continued e-socialising as well.”

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Pirelli has renewed its collaboration with Toyota Gazoo Racing in North American rallying, a partnership that will see the new Toyota GR Corolla Rally RC2 make its competitive debut this weekend at the 100 Acre Wood Rally. This marks the second round of the season and reintroduces the Corolla name to international rally competition.

The vehicle, developed specifically for the RC2 category of the American Rally Association (ARA), is derived from the road-going GR Corolla and has been meticulously refined with contributions from Jari-Matti Latvala and Juho Hänninen. Central to its development was the use of the latest Pirelli AT Scorpion gravel tyres, an advanced evolution of a tyre family already widely respected in the World Rally Championship for its consistent reliability and performance. These same tyres will be used throughout the entirety of the American season.

American driver Seth Quintero has been selected to pilot the new machine for the remaining rounds of the championship, bringing fresh energy to the campaign. The Toyota GR Corolla Rally RC2 represents a significant technical achievement, blending production-based design with competition-focused engineering. The development process benefited from extensive testing and the input of world-class drivers, ensuring the car is well prepared for the challenges of the ARA. With the Pirelli AT Scorpion tyres providing a proven foundation for gravel performance, the team enters the season with strong momentum and clear objectives for the rounds ahead.

Terenzio Testoni, Rally Activity Manager, Pirelli, said, “It’s a pleasure to see our collaboration with Toyota renewed in American rallying with a technically exciting project such as the Toyota GR Corolla Rally RC2. The ARA championship is a top-level series that adds to the many rally and GT programmes supplied by Pirelli around the world. We are ready to bring our experience to support Toyota in this new challenge.”

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Hoosier Racing Tire, a subsidiary of Continental AG specialising in the production of racing tyres, has entered into a significant multi-year agreement with Street Car Takeover, assuming the roles of Presenting Sponsor and Official Tyre for the prominent street car racing series. This collaboration positions Hoosier at the forefront of a dynamic motorsport platform known for its high-energy atmosphere and rapid growth within the automotive community.

The partnership ensures Hoosier's prominent visibility throughout the entirety of SCT's event lineup. This includes a presence at preliminary gatherings, main racing days, collaborative activities and featured car showcases. By becoming the series' official tyre, Hoosier deepens its dedication to the racers and the vibrant culture that defines the sport, ensuring its products are integral to the competition.

Street Car Takeover orchestrates national weekends that combine various forms of racing, including traditional drag racing and roll racing, alongside substantial car shows. These events create an immersive experience centred on street car enthusiasm, drawing thousands of participants and spectators. The diverse competition classes accommodate a wide spectrum of vehicles, from everyday street-driven machines to extensively modified high-performance builds.

To enhance competitor support, a Hoosier Racer Incentive programme will be active throughout the season. Participants using Hoosier tyres across all racing classes will earn additional championship points, providing a tangible reward for their choice of equipment during the SCT tour. This commitment to grassroots competitors extends into the car shows held at each event, where special incentives and awards will recognise exceptional vehicles fitted with Hoosier tyres.

The 2026 Street Car Takeover season is set to commence with its opening event at Famoso Raceway in Bakersfield, California. This weekend marks the first of 17 scheduled race events, where racers and fans will gather to experience a programme filled with high-speed competition, displayed vehicles and continuous activity.

Nic Moncher, Head of Marketing, Hoosier Racing Tire, said, “Street Car Takeover represents the heart of grassroots street-car performance, showcasing real racers, amazing cars, undeniable competition and an incredible lifestyle scene. At Hoosier, our mission has always been to fuel passion, pride and success. We're proud to partner with SCT, bringing even more performance, competition and excitement to every event.”

Chase Lautenbach, Founder, Street Car Takeover, said, “Hoosier Racing Tire is an iconic brand in drag racing, and we couldn’t be more excited to welcome them as the Presenting Sponsor and Official Tyre of Street Car Takeover. Their reputation for performance, innovation and racer support makes them a perfect fit for our racers and our fans.”

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Hankook Tire has introduced the Laufenn S Fit 2, a new addition to its sporty tyre lineup that emphasises consistent performance, efficiency and durability while upholding the premium standards of the Hankook brand. This marks a significant milestone as the first Laufenn model to be selected as original equipment by European automobile manufacturers. The Laufenn S Fit 2 is now widely available in 94 sizes ranging from 15 to 20 inches, with a dedicated SUV version offered in sizes from 16 to 20 inches.

Engineered specifically for the European market, the tyre underwent rigorous testing to ensure it performs reliably across diverse driving conditions. It delivers strong grip and stability for agile cornering on dry asphalt, confident control during heavy rain and a smooth, comfortable ride through city traffic. A key technical advancement is the high silica compound combined with convex tread blocks, which enables nearly 90 percent of sizes to achieve the top EU wet grip classification of A. This represents a 16 percent reduction in braking distance compared to its predecessor. Furthermore, four wide linear grooves enhance water evacuation, resulting in a 10 percent improvement in wet handling and increased directional and lateral stability at higher speeds.

The S Fit 2 also demonstrates notable gains in sustainability and cost efficiency. With a rolling resistance rating between B and C, the tyre supports exemplary fuel economy. The integration of a new generation of polymers contributes to a 15 percent increase in mileage over the previous model, thereby reducing long-term tyre costs. Additionally, the refined tread pattern minimises vibrations and noise, significantly enhancing acoustic comfort.

Beyond its performance credentials, the Laufenn S Fit 2 offers a high load capacity and low weight, making it suitable for a broad spectrum of vehicles. Looking ahead, Laufenn tyres designed for plug-in hybrids and electric vehicles will feature a dedicated EV marking on the sidewall, a strategic characteristic of this second-generation product line that is already present on the S Fit 2.

Jang Hyuk Moon, Vice President – Marketing, Hankook Tire Europe, said, “With the Laufenn S Fit 2, we are strengthening the profile of our brand in the summer segment. The fact that the tyre is also being used as original equipment for the first time is an important milestone and shows that Laufenn is continuing to gain substance in the European market.”

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The AZuR project group on chemical recycling has published a comprehensive glossary to establish clear and consistent terminology in the field of used tyre processing. This resource aims to support a common understanding among industry professionals, scientists, politicians and the media by defining key technical terms and explaining complex processes transparently.

The glossary was compiled by Claus Lamer and Robert Weibold (both of Robert Weibold GmbH), along with Dr Ann-Kathrin Andresen (ING.-UP). It covers essential concepts related to chemical tyre recycling, such as pyrolysis and devulcanization, while also including other relevant recycling methods for context.

Pyrolysis, a central process in chemical recycling, involves the thermochemical decomposition of shredded tyres at high temperatures without oxygen. This process yields valuable outputs like pyrolysis oil, gas and recovered carbon black. The generated gas can be used to power the plant, making the process highly energy efficient. Devulcanisation is another technique highlighted, as it allows vulcanised rubber to be reprocessed into a usable secondary raw material.

These advanced recycling methods are crucial for advancing a sustainable tyre circular economy. They provide a climate-friendly alternative to landfills or incineration for tyres that are no longer suitable for repair or retreading. By transforming end-of-life tyres into valuable secondary raw materials, chemical recycling keeps resources in circulation and reduces reliance on fossil fuels.

With this glossary, the AZuR project group provides a foundational technical reference to guide future discussion and development. It encourages a balanced assessment of the opportunities and limitations of these technologies, promoting innovation that supports a fully functional circular economy.

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