Jyotsna came on board as the CFO and Head of IT of Bridgestone India, around two-and-a-half years ago - in April 2018. Since then, she has ensured attentive capacities are in place, thus focusing on maintaining cost control and delegating financial management. Afterall, the tyre industry is highly competitive and market-driven. And yes, digital evolution and safety of her colleagues and business partners have become one of her top priorities during the pandemic.

Raised in a modest and orthodox business family of six daughters, principles such as hard work, humility, and honesty were a natural part of growing up for her. Married at the age of twenty-one, Jyotsna wanted to be more than just a housewife. Thus, she pursued her grinding CA qualification while being a mother of a baby boy.

“I pursued further education and got a professional qualification, CA, in 1994. Not an easy call in any way. The profession itself was demanding and then to be able to garner the support of the larger family was a big task considering the social norms at the time. However, with the great support from my in-laws, my husband Rajesh, and my conviction, I managed to pursue this new path,” Jyotsna recalls.

When asked about what she would attribute to the leadership qualities she has achieved, she reflects on her family background and the formative years of her life. Marriage was the ultimate end-goal for all girls back then, she says. But, her father, who was a civil engineer, and ran a unit into precision tools manufacturing, understood the value of education. He ensured all his daughters received quality higher education. This paid off as all of Jyotsna’s sisters are highly qualified across different streams.

Jyotsna also mentions the underlying importance of financial independence that was ever-present while growing up. These values, coupled with formal education and academics, added to her versatile calibre. However, she says studies were never her cup of tea. Her interests were games, food, and fun. Having done her graduation at BMCC, life was relatively stress-free then.

However, getting married at the early age was a turning point in her life when she braved the conventional social norms at the time and pursued her CA studies. She adds that the journey from 1989-1994 was full of challenges, excitement, courage, and family support. Significant challenges to pursue her CA were to convince the in-laws to allow her to go and live in a hostel and study and to be able to meet social obligations as a newly-wed woman, and not being able to give time to her son.

 “To be able to give my 100% to the studies amidst all of this was quite difficult. However, I always kept my eye on the big picture.”

Jyotsna started her professional career at Kinetic Honda, a manufacturing organisation which, she says, was not perceived to be ideal for women and had limitations to growth. “But that made me work even harder. However, it was a role of my choice, and I worked with them for nine years, and those were my formative career years. A combination of experience at Firodiya, a well-respected business house and a Japanese business brand is great learning for any finance professional. I took additional responsibilities on multiple functions and projects to rise the ladder at a good pace as by now; I had found my Ikigai- a reason to live.”

 “Amidst all this, the family challenges continued as my husband Rajesh had moved to Singapore, and I single-handedly attended to our son”.

At the workplace, she always ensures that she works hard and does everything from grassroots and is never bothered about her designation and qualification as, for her, that is a means and not an end. “Over the years, I worked on building and strengthening relationships and never really kept any limitations to what I wanted to achieve.”

COVID has turned the auto industry upside down. New normal is becoming a part of life and businesses as well. Whereas the challenges of COVID have been unprecedented, it also brought new ways of doing businesses. Now employee safety is becoming a top priority, while digital evolution is bringing a new era ahead of the industry.

At Bridgestone, Jyotsna says, the safety of their people and safeguarding their operations have been the topmost priority. Ever since COVID first hit the country, the company took proactive measures to not only keep the people safe but, also streamline operations in the wake of new normal. Furthermore, at the back of accelerated digitisation, Bridgestone India has been able to bring the right solutions for its consumers as well as ensure the same levels of productivity within the organisation. 

When asked about how she feels about working in such a dynamic industry, Jyotsna says, “The automobile industry is where my professional career is slated. Kinetic Honda, SKF Bearings, NRB Bearings, Sandvik Asia and now Bridgestone are my performing turfs. One side of the industry, i.e., channel partners, are the same - similar channels set up requirements, risks, opportunities, and expectations of the partners. What differs is the strength of the product and strength of the competitor. Bridgestone, with its world-class Japanese technology in tyre manufacturing, is one of the leading and most trusted brands with all the strengths on the product, manufacturing, and innovation.” 

“The market in India is huge, and the progressive growth and demographics of the country are definitely positive. At Bridgestone India, we are financially secure with a good product range, best manufacturing facilities, substantial market share, reliable channel partners and an ambitious and committed workforce. The biggest risk is getting complacent and losing focus on cost. The tyre industry is competitive, and market driven. Also, the capacities are in place, thus keeping focus and maintaining cost control is the financial management challenge which is exciting.”

Like everyone, COVID has influenced Jyotsna’s personal and professional life. According to her, COVID was a blessing in disguise to be able to spend all this time at home and spending time to call and check on all near and dear ones, reconnecting, rejuvenating were positives in this situation.

However, work from home bears multiple challenges and ,for her the divide between official work and domestic duties was practically invisible. As the Head of IT and CFO, Jyotsna had a great responsibility to ensure the digital solutions were up and running and without causing the loss of productivity at the same time managing concerns around security and support. “As a CFO, a time to complete FY 20 financials and audits, and the Mid-term – 3 years business plan process which were very challenging.”

“But I would say the times have tested my abilities to stay strong under all situations. I would like to say this to my fellow leaders that encourage your teams throughout and keep the work exciting as always. This will ensure a positive sentiment in these trying times.”

As much as work is refreshing with so much happening, Jyotsna does take personal time to recharge. She loves to drive and have been doing rallies like Raid the Himalaya, Desert Storm, Spice Challenge. She has also done international driving vacations.

 “Amidst the lockdown, I recently drove to Bangalore to be with my son Prateek. The memory of absolutely traffic-free roads and my car racing at 230-250 with confidence to touch Bangalore from Pune non-stop in 9 hours was wonderful. We drove through Kabini and spent a holiday together, making memories.”

“I also like to read, so I took this opportunity to download the most read books Ikigai, Atomic Habits, Just do It – the Nike story and many more.”

 “Netflix was another relaxing way to spend some time, and the most exciting watch for me was Drills apart from many others. I love to socialise and continued e-socialising as well.”

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Kumho Tire Canada has expanded its portfolio with the launch of four new tyre lines – the Ecsta Sport, Ecsta Sport S, Ecsta Sport A/S and Road Venture RT – tailored to the country’s diverse driving conditions. Rather than offering a universal solution, the company now provides specialised options that account for regional climate variations, varied road surfaces and different vehicle need.

Leading the lineup are the Ecsta Sport and Ecsta Sport S, the brand’s most advanced ultra-high performance summer tyres. Engineered with enhanced compound technology and optimised tread patterns, they deliver strong grip, precise handling and stability in both dry and wet summer conditions. For drivers seeking year-round versatility, the Ecsta Sport A/S brings ultra-high performance into the all-season category. Its next-generation compound, stiff outer tread blocks and efficient water evacuation grooves ensure consistent capability across dry, wet and transitional weather.

For those who venture off paved roads, the Road Venture RT bridges the gap between all-terrain and mud-terrain tyres. It combines aggressive off-road traction with on-road comfort, featuring reinforced casing, stone-ejecting grooves and a durable tread pattern built for stability and wet-weather confidence.

Warranty coverage aligns with each tyre’s intended use. The summer-focused Ecsta Sport and Ecsta Sport S come with a 45,000-kilometre limited treadwear warranty, while the Ecsta Sport A/S and Road Venture RT each offer an 80,000-kilometre limited treadwear warranty.

The four new lines – available in wide range of sizes for passenger vehicles, performance cars, SUVs and light trucks – will be sold through authorised Kumho Tire Canada retailers. They are also eligible for the company’s 2026 Spring Rebate programme, which provides qualifying customers with up to a USD 60 rebate during the promotional period.

“The Canadian market requires tyres that can perform reliably across a wide range of real driving situations. By introducing these four new products at the same time, we are providing drivers with options that reflect how and where vehicles are actually used across Canada – whether that means daily commuting, long‑distance travel, performance driving or off‑road exploration,” said a representative of Kumho Tire Canada.

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Hankook Tire faces a demanding technical assignment at Round 6 of ABB FIA Formula E World Championship Season 12 as the series descends on Madrid for the first time. The occasion is the 2026 CUPRA Raval Madrid E-Prix, scheduled for 21 March 2026 at the Circuito del Jarama, a storied permanent circuit situated just north of the Spanish capital. Jarama first acquainted itself with the series during pre-season testing in the previous season and now assumes its place as an official race venue. Stretching to 3.934 kilometres with 14 turns, it immediately distinguishes itself as the longest circuit in Formula E history, surpassing any previous track by roughly 400 metres. Its blend of fast, flowing corners and short straights places relentless emphasis on energy management and regenerative braking while simultaneously challenging the grip and thermal resilience of Hankook’s iON Race tyre.

Strategic complexity intensifies at this round with the introduction of PIT BOOST in a single-header setting for the first time since the mechanism debuted in Season 11. Drivers will be obliged to make a pit stop that replenishes the battery with an additional 10 percent energy in approximately 30 seconds. ATTACK MODE will also be available once, lasting six minutes. When coupled with an extended race distance of 23 laps, these factors shift the spotlight squarely onto tyre consistency and energy strategy across the entirety of the event.

From a technical perspective, Jarama imposes a distinctive set of demands that Hankook must navigate carefully. Although teams accumulated initial data during pre-season running at the same circuit in the prior season, March conditions for the race weekend could bring different ambient temperatures and evolving track surface characteristics. The layout subjects the tyres to sustained stress through rapid directional shifts and high cornering loads, making predictable warm-up behaviour, controlled thermal response and stable traction indispensable for both qualifying pace and race efficiency.

The race weekend schedule begins with Free Practice 1 on 20 March, continuing through Saturday’s race on 21 March. A Formula E Rookie Test will follow on 22 March, offering development drivers valuable track time at Jarama.

Manfred Sandbichler, Senior Director of Hankook Motorsport, said, “Madrid represents exactly the kind of challenge that tests every aspect of tyre performance. Jarama’s combination of high-speed corners and limited straight sections, together with the introduction of Pit Boost, creates a unique race dynamic. With teams working from a limited data baseline, the iON Race tyre is designed to deliver consistent grip and stable thermal performance across a wide operating window, supporting competitive and closely fought racing.”

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Superteam Wheels, a prominent Chinese manufacturer of carbon fibre bicycle wheelsets, has entered into a significant strategic alliance with Hungary’s Kőbánya Cycling Team, a UCI Continental squad. Under this agreement, Superteam will provide custom-engineered S-ALL Carbon Ultra H2 wheelsets to support the team’s rigorous training schedule and participation in high-level competitions, including events on the UCI Europe Tour. This collaboration underscores Superteam’s commitment to expanding its footprint in international professional cycling and highlights the recognition of its advanced carbon fibre technology by European teams.

Based in Budapest, Kőbánya Cycling Team stands as a key force in Eastern European professional cycling. The squad regularly competes in prestigious races such as the Tour of Hungary and the Tour of Szeklerland, where it has achieved notable results, including a stage podium at the Tour of Hungary and multiple top-10 finishes in events like the Tour of Romania. With a diverse roster featuring riders from Hungary, Italy, Norway and beyond, the team brings a wealth of experience and tactical sophistication to the partnership, enabling strong performance across varied racing conditions.

For this collaboration, Superteam has meticulously tailored the S-ALL Carbon Ultra H2 wheelset to meet the specific demands of professional racing. The wheels have been fine-tuned for optimal stiffness, reduced weight and enhanced aerodynamics, ensuring they perform exceptionally in scenarios ranging from high-speed sprints to climbing breakaways. This bespoke engineering embodies the brand’s commitment to delivering race-ready equipment, allowing athletes to compete on wheels that mirror those available to cycling enthusiasts.

Chris Zeng, Overseas Business Manager, Superteam Wheels, said, "The professional racing arena is the ultimate test of product performance. With years of experience in European professional events, Kőbánya Cycling Team has a profound and precise understanding of professional wheelset requirements. This customised collaboration is a practice of integrating our R&D capabilities with the real needs of the professional racing stage and a testament to our brand strength being recognised by the European professional cycling community. In the future, we will continue to refine our products to the stringent standards of UCI events, enabling more professional riders and cycling enthusiasts to experience the elevated riding performance brought by high-quality carbon fibre wheelsets."

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Tana Oy, a Finnish environmental technology company specialising in manufacturing mobile solid waste shredders, screens and landfill compactors, is expanding its customer support in Norway. The company has entered into a partnership with Vest Assistanse, designating them as a new aftermarket service provider.

This collaboration ensures that TANA machine operators across the country will have access to reliable and efficient maintenance and technical support. Vest Assistanse brings a strong local presence and a team of experienced service professionals, positioning them to deliver swift response times and high-quality field service. Their expertise is aimed at helping customers maintain optimal machine performance and maximise operational uptime.

This strategic appointment reflects Tana’s sustained commitment to the Norwegian market. By strengthening its local service network, the company is enhancing its ability to provide comprehensive after-sales care, ultimately reinforcing its dedication to superior customer service and operational efficiency throughout the region.

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