Until the start of vaccination, so many deaths and blockages shut down the industry, as well as businesses and individuals. The lack of labour and consumers only brought uncertainty to people's lives. No one, including governments, was able to overcome all the unknowns.

Later, people began to learn to live with this virus and to learn facilities for practicing social distancing and other preventive measures to reduce the spread of germs. Then the daily life went to normal by half. Consumer markets have started offering services with social distancing.

Then, large companies launched initiatives for the vaccination of employees and some promoted the payment of about USD$ 25 as a bonus for the first volunteers. Employees began to work in stores under pandemic conditions. So, it is the same in tyre shops, for example, to help and maintain the tyres of customers' cars in good condition, which of course ensured mobility in cities so that vehicles let vehicles circulate on the road . People could get the food, medicine, supplies and medical care they need.

Manufacturers should sometimes be able to collaborate with competitors to survive together in tough days.

Sustainability has never been more worth talking about in recent decades to be a legitimate topic on pandemic dates.  One thing is for sure, at the same time, we can never know which companies have really benefited from being willing to invest in the past with a desire to make the business sustainable in the future. We will reach and appreciate these businesses later, as accurate tax and market data as a primary result of a successful business emerges after three consecutive years.

Anyone who has taken seriously the alerts of a post-2015 virus that could one day be a reality and a threat to humanity and go unchecked in nearly three years is supposed to be ready for pandemic dates. Is it really possible to take such a viral effect into account in the risk analysis? But if so, this company is already at least six years ahead of its competition.

We never forget that keeping reliable and loyal consumers is our future.

Today, many industries must survive with material suppliers, customers and its service providers. We can add its competitors as a fourth pole at the corner its competitors,. sSo that companies in the same category should move together and collaborate in difficult days. Suppose Suppose they accept each other's stronger side in a part of the main processes, it might help better in that specific part, s. So that sustainability is ensured for the sake of sociality and economy.

As a sustainable business continuity in raw materials, services, market consistency, health and safety of white and blue colours, loyalty and morals of employees, reliability of energy sources and capacity manufacturing operations. Any production company that never lacks the above can be successful and be considered ‘“sustainable”’ in the medium term. In the long term, the requirements of the environmental authorities must be respected;, social projects must be distributed among the employees.

A real investment in the company's brand must be made. It is sure that the ‘“No Waste’” and ‘“Green Company’” image reinforces the company's brand. May all of these lead the company to establishing production lines that consume less energy and are more efficient. Roof or wall solar collectors, rainwater harvesting pipes, efficient coolers, pumps and electric motors are expected to follow so far to be more durable.

Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum . Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

What about reliable and loyal consumers? We have to bear in mind that consumers are our future. Any excessive savings, if it means reluctance in services or compromises on quality, will result in days of unemployment after a while. Thus, a well-adapted balance between costs and savings is always to be favoured in terms of sustainability.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum  even though they still cannot meet the needs of retailers. Retail stores can only cover 10 percent% to 45 percent% of the demand for walk-in customers. On the other hand, tyre manufacturers can meet dealer needs around 50 percent or 75 percent of orders, while supplying that amount with overproduction and heavy SKUs.

Another headache is the production of winter tyres in the summer, although sales are highly dependent on the severity of winter and upcoming snowfall. Tyre manufacturers often have to overproduce and have a large inventory. In recent years, the climate has changed the practices and the ability to estimate winter tyre sales mainly in Europe.

Therefore, any tyre manufacturer that meets dealer demand and is able to produce a minimum number of SKUs will have a head start and make a difference in terms of efficiency.

Anti-climax after stopping production for some reason of uncertainty is more costly.

After the long days of pandemic, which still affects the daily life of human beings, sustainability has become a matter of vitality for most companies. Lost markets can be won over time, but a climax after production ceases for some reason of uncertainty would be more costly.

The truths of having greener products, grasping the digitiszation movement and mobility trends, efficiency improvements, well-organiszed material sourcing, skills development in manufacturing operations, systematic management of product development and R&D activities, the search for alternatives for automation and artificial intelligence are still vital but not much more valuable than being sufficiently sustainable.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions. It is important to be progressive in the correct initiatives. So tyre manufacturers who manage a well-developed framework for change and agile strategies will win.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions.  To be progressive in the correct initiatives is inevitable to support. (TT)

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Hankook Tire marked the conclusion of TGL presented by SoFi Season 2 as the league’s inaugural Official Tire Partner and a Founding Partner. The championship event was held on 23–24 March 2026 at Florida’s SoFi Center. Throughout the season, Hankook Tire leveraged the platform to elevate its premium brand presence across roughly 150 countries. This initiative directly reflects Chairman Hyunbum Cho’s vision of uniting mobility and sports through technological innovation, allowing Hankook to deliver a fresh and engaging brand experience to fans worldwide.

The championship itself was a best-of-three clash between two first-time finalists, Jupiter Links GC and Los Angeles Golf Club. In the opening match on 23 March, Los Angeles secured a dramatic one-point comeback win, highlighted by Sahith Theegala’s strategic use of ‘THE HAMMER’ on the 15th hole to claim two crucial points after his team had fallen behind. The following day, Los Angeles continued their momentum. Although Jupiter Links initially surged ahead behind Tiger Woods, the opposition quickly levelled the score and then reeled off four straight points. A pivotal 10th hole saw both teams activate ‘THE HAMMER’ for a maximum three-point swing, with Justin Rose defeating Max Homa to help seal a 9–2 victory and lift the SoFi Cup.

With Los Angeles Golf Club crowned champions, TGL’s Season 2 drew to a dramatic close. Looking ahead to Season 3, the league will expand to seven teams with the addition of Motor City Golf Club based in Detroit, furthering its ambition to build a premier global stage for team golf competition.

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Tyrecycle recently joined Fenner Conveyors in celebrating the opening of the K‑MIX Materials Innovation Hub in Kwinana, Western Australia, marking a significant advancement for sustainable materials innovation nationally.

For Tyrecycle, the event’s focal point was the unveiling of Fenner’s InfinitySeries, the first conveyor belt manufactured using locally sourced recycled material stemming from the pair’s strategic partnership. During the launch, Tyrecycle welcomed mining community members to its East Rockingham facility for guided tours of its recycling operations, demonstrating the processing of old conveyor belts, off‑the‑road (OTR) tyres and passenger tyres into high‑value reusable materials for local supply chains.

This collaboration represents a pioneering closed‑loop ecosystem, transforming end‑of‑life conveyor belts into new, high‑performance products that support mining operations in achieving decarbonisation and circularity objectives. Tyrecycle expressed pride in standing alongside Fenner Conveyors to continue developing sustainable pathways for the mining sector and beyond.

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Pirelli was named ‘Supplier of the Year’ at the Hyundai Motor Group Global Supplier Day, an accolade recognising its superior product quality, effective supply chain management and strong overall collaboration. This distinction reflects the company’s ability to meet high standards across multiple operational fronts.

Amid industry-wide shifts and persistent supply chain disruptions, Pirelli has ensured production stability for Hyundai through forward-looking supply strategies and a globally integrated factory network. By capitalising on the strategic positioning of its Asian plants, Pirelli has aligned closely with Hyundai’s manufacturing footprint, delivering agile support that strengthens their global partnership. This operational synergy has been key to maintaining continuity and responsiveness.

Deep technical collaboration is evident in their latest vehicle launches. The Genesis GV60 Magma and the Hyundai Ioniq 6 N are both fitted with Pirelli’s advanced P Zero tyres, incorporating PNCS and ELECT technologies. Developed in 2019 for electrified vehicles, ELECT has since earned over 800 original equipment approvals, underscoring its role in helping Hyundai models achieve optimal performance in the electric era. This award represents a significant milestone in the ongoing partnership, reaffirming a shared dedication to innovation and excellence.

Mattia Bussacchini, Senior Vice President and Chief Commercial Officer, Pirelli, said, "We are truly honoured to receive this prestigious recognition from Hyundai Motor Group. This award fully affirms the strong collaboration between our teams and reflects Hyundai's high recognition of Pirelli's products and services. We look forward to continuing to deepen our cooperation with Hyundai and exploring new opportunities to drive mutual growth.”

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Pirelli has unveiled its latest innovation in road racing, the P ZERO Race TLR SL-R, a tyre engineered with a singular focus on maximising on-road speed. Positioned at the apex of the P ZERO Race lineup, this model unifies aerodynamic efficiency, low rolling resistance, precise handling and dependable grip into a single high-performance package. It is tailored for any scenario where speed is paramount, from competitive time trials and road races to the pursuit of personal bests during weekend rides.

The development of this tyre was heavily influenced by real-world feedback from Pirelli’s WorldTour partners, including Alpecin-Premier Tech, Fenix-Premier Tech and Lidl-Trek, alongside collaborations with leading bicycle manufacturers. Before its official release, it was already being raced under a prototype label, proving its pedigree in elite competition.

Central to its design is the debut of a patented technology called PAAS, or Pirelli Advanced Aerodynamic System. This system redefines the tyre’s shape to optimise its interaction with the rim, effectively managing airflow to harness the sailing effect, which reduces overall drag. By refining the tyre’s mounted geometry and the precise placement of its widest point, PAAS delays airflow separation. Importantly, this aerodynamic gain comes without sacrificing other key attributes, allowing the tyre to retain top-tier rolling efficiency, comfort and handling for a truly balanced ride. Complementing this is a newly developed micro-textured surface on the slick tread, further fine-tuning airflow to enhance aerodynamics and road feel at high speeds. The result is a tangible reduction in wheel drag, with average savings of up to 5 watts in crosswinds and peaks reaching 15 watts under optimal conditions.

Speed is further reinforced by the new LiteCORE casing, a tubeless-ready structure that represents Pirelli’s lightest and most efficient design for road tyres. It achieves a 10 percent reduction in rolling resistance compared to the brand’s previous best, all while maintaining responsive acceleration and precise control across varying conditions. The tyre delivers confident handling during rapid direction changes, accelerations and high-speed cornering.

Grip is entrusted to the SmartEVO² compound, a race-proven material already responsible for victories at prestigious Classics like Milan-Sanremo and Paris-Roubaix. This compound ensures reliable traction on both dry and wet surfaces, broadening the tyre’s versatility. Manufactured in Italy using FSC-certified natural rubber, the tyre complies with current ETRTO standards and is optimised for modern rims with internal widths between 22 and 25 millimetres, including hookless models when pressure limits are observed. Initially available in 28- and 30-millimetre widths, with black or yellow sidewall options, a 32-millimetre version is planned for release later in the year.

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