Until the start of vaccination, so many deaths and blockages shut down the industry, as well as businesses and individuals. The lack of labour and consumers only brought uncertainty to people's lives. No one, including governments, was able to overcome all the unknowns.

Later, people began to learn to live with this virus and to learn facilities for practicing social distancing and other preventive measures to reduce the spread of germs. Then the daily life went to normal by half. Consumer markets have started offering services with social distancing.

Then, large companies launched initiatives for the vaccination of employees and some promoted the payment of about USD$ 25 as a bonus for the first volunteers. Employees began to work in stores under pandemic conditions. So, it is the same in tyre shops, for example, to help and maintain the tyres of customers' cars in good condition, which of course ensured mobility in cities so that vehicles let vehicles circulate on the road . People could get the food, medicine, supplies and medical care they need.

Manufacturers should sometimes be able to collaborate with competitors to survive together in tough days.

Sustainability has never been more worth talking about in recent decades to be a legitimate topic on pandemic dates.  One thing is for sure, at the same time, we can never know which companies have really benefited from being willing to invest in the past with a desire to make the business sustainable in the future. We will reach and appreciate these businesses later, as accurate tax and market data as a primary result of a successful business emerges after three consecutive years.

Anyone who has taken seriously the alerts of a post-2015 virus that could one day be a reality and a threat to humanity and go unchecked in nearly three years is supposed to be ready for pandemic dates. Is it really possible to take such a viral effect into account in the risk analysis? But if so, this company is already at least six years ahead of its competition.

We never forget that keeping reliable and loyal consumers is our future.

Today, many industries must survive with material suppliers, customers and its service providers. We can add its competitors as a fourth pole at the corner its competitors,. sSo that companies in the same category should move together and collaborate in difficult days. Suppose Suppose they accept each other's stronger side in a part of the main processes, it might help better in that specific part, s. So that sustainability is ensured for the sake of sociality and economy.

As a sustainable business continuity in raw materials, services, market consistency, health and safety of white and blue colours, loyalty and morals of employees, reliability of energy sources and capacity manufacturing operations. Any production company that never lacks the above can be successful and be considered ‘“sustainable”’ in the medium term. In the long term, the requirements of the environmental authorities must be respected;, social projects must be distributed among the employees.

A real investment in the company's brand must be made. It is sure that the ‘“No Waste’” and ‘“Green Company’” image reinforces the company's brand. May all of these lead the company to establishing production lines that consume less energy and are more efficient. Roof or wall solar collectors, rainwater harvesting pipes, efficient coolers, pumps and electric motors are expected to follow so far to be more durable.

Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum . Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

What about reliable and loyal consumers? We have to bear in mind that consumers are our future. Any excessive savings, if it means reluctance in services or compromises on quality, will result in days of unemployment after a while. Thus, a well-adapted balance between costs and savings is always to be favoured in terms of sustainability.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum  even though they still cannot meet the needs of retailers. Retail stores can only cover 10 percent% to 45 percent% of the demand for walk-in customers. On the other hand, tyre manufacturers can meet dealer needs around 50 percent or 75 percent of orders, while supplying that amount with overproduction and heavy SKUs.

Another headache is the production of winter tyres in the summer, although sales are highly dependent on the severity of winter and upcoming snowfall. Tyre manufacturers often have to overproduce and have a large inventory. In recent years, the climate has changed the practices and the ability to estimate winter tyre sales mainly in Europe.

Therefore, any tyre manufacturer that meets dealer demand and is able to produce a minimum number of SKUs will have a head start and make a difference in terms of efficiency.

Anti-climax after stopping production for some reason of uncertainty is more costly.

After the long days of pandemic, which still affects the daily life of human beings, sustainability has become a matter of vitality for most companies. Lost markets can be won over time, but a climax after production ceases for some reason of uncertainty would be more costly.

The truths of having greener products, grasping the digitiszation movement and mobility trends, efficiency improvements, well-organiszed material sourcing, skills development in manufacturing operations, systematic management of product development and R&D activities, the search for alternatives for automation and artificial intelligence are still vital but not much more valuable than being sufficiently sustainable.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions. It is important to be progressive in the correct initiatives. So tyre manufacturers who manage a well-developed framework for change and agile strategies will win.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions.  To be progressive in the correct initiatives is inevitable to support. (TT)

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Comerio Ercole has concluded a successful participation in the Tire Technology Expo 2026, a premier international event for the tyre sector held in Hannover, Germany. Over the three-day exhibition, the company’s stand drew considerable attention from a global audience of customers, partners and industry professionals. The event served as a vital hub for fostering technical dialogue and commercial relationships, leading to the acquisition of new orders and forward-looking discussions that resonated deeply within the international tyre manufacturing community.

A defining moment for the company at this year’s expo was its recognition at the Tire Technology International Awards for Innovation and Excellence 2026. Comerio Ercole was honoured with the ‘Tire Manufacturing Innovation of the Year’ award, an accolade that underscores its enduring commitment to technological advancement. This achievement was complemented by the company’s status as a finalist in three additional award categories, highlighting its pervasive leadership and innovative edge in calendering technology.

These accolades reinforce Comerio Ercole’s standing as a pivotal technology partner for the global tyre industry. The recognition affirms the company’s strategic focus on engineering increasingly sophisticated solutions to meet the evolving demands of the market and shape its future trajectory.

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CEAT has introduced a comprehensive set of policies aimed at supporting the specific needs of its women employees and fostering their professional advancement. The organisation emphasises work-life balance as a means to enhance both personal well-being and workplace productivity, offering flexible remote work options in coordination with managers. A Wellness Leave policy allows women two days of monthly work-from-home or leave during menstruation without requiring justification, while shopfloor employees can access on-site Occupational Health Centres for shift changes or rest as necessary.

To cultivate leadership and career growth, CEAT has implemented targeted programmes such as Womentoring, the Women Accelerator Program and STARS, which focus on building digital, functional and leadership competencies. The EmpowHer Employee Resource Group further promotes inclusion and facilitates open dialogue within the organisation.

The company also provides extensive support for mothers, including 26 weeks of paid maternity leave, hospitalisation coverage and facilities such as crèches and lactation rooms across offices and plants. Returning mothers can benefit from flexible hours and a reduced four-hour workday until their child turns one, while shopfloor workers are assigned morning shifts during the first year after childbirth. A gender-neutral Child Caregiver Travel and Stay Policy ensures that caregiving responsibilities do not hinder career progression.

In manufacturing, CEAT has enhanced accessibility by introducing automated machinery, ergonomic fixtures and lift-assist devices. These changes have contributed to a 20 percent women workforce at the Chennai facility and 28 percent representation on the Nagpur shopfloor, which was the first in Maharashtra to introduce night shifts for women. Safe transport, women security personnel and ergonomic workplace design further support this inclusion. Collectively, these efforts reflect CEAT’s commitment to enabling women to lead and succeed in diverse roles.

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ZC Rubber is showcasing an extensive selection of industrial and off-the-road tyre solutions at the CONEXPO-CON/AGG 2026 trade show, being held from 3 to 7 March 2026 in Las Vegas. Attendees can visit the company at booth #N11041 in the North Hall to explore products from its key brands, including WESTLAKE, TIANLI, ARISUN and YONGGU. These offerings are specifically engineered to withstand the rigorous demands of sectors such as construction, agriculture, forestry and material handling.

The display features a comprehensive range of products, such as radial OTR tyres, agricultural tyres, forest tyres, material handling tyres and rubber tracks. Each product is designed to deliver durability, superior traction and operational efficiency in challenging work environments. The exhibition provides an important platform for ZC Rubber to engage with industry professionals, highlight its technological advancements and demonstrate its commitment to supporting global construction and industrial sectors with reliable, high-performance solutions.

Visitors can explore the lineup and speak with the team to learn how these tyre solutions can enhance productivity across a wide variety of applications.

Benjamin Lou, Global OTR Director, ZC Rubber, said, “CONEXPO brings together the people and machines that keep the world building, and it’s a great place for us to connect with customers face-to-face. With brands like WESTLAKE, TIANLI, ARISUN and YONGGU under one roof, we’re able to offer a true one-stop tyre solution across construction, agriculture, forestry and material handling. Our goal is simple – help customers find the right tyre for every job, all in one place.”

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Bridgestone Corporation has announced a significant advancement in environmental research with the development of an industry-first vehicle collection method for tyre and road wear particles (TRWP) specifically from truck and bus tyres. This innovation is designed to enhance scientific understanding of how such particles may interact with the environment. Tyre and road wear particles are generated through the friction between a tyre’s tread and the road surface – a process essential for vehicle safety and comfort – and consist of a combination of worn tyre material and fragments of road pavement. The newly developed collection method for trucks and buses was also showcased at the Tire Technology Expo 2026, held from 3 to 5 March in Hannover, Germany.

The company had previously introduced a collection method for passenger car tyres in 2025 and has since been working to improve its efficiency. Applying insights gained from that earlier development, particularly regarding how particles are generated and dispersed, Bridgestone created a proprietary system tailored to the larger scale of truck and bus tyres. To ensure the accuracy of the collected samples, the company used a dedicated proving ground designed to replicate real-world driving conditions. Before each test, the track was meticulously cleaned to prevent contamination from pre-existing debris.

For the collection process, Bridgestone engineered suction devices and intake mechanisms compatible with larger tyres. A sturdy aluminium frame was used to construct the tyre cover, ensuring durability against strong winds during operation. Following controlled driving sessions, particles that remained both on the track surface and inside the tyre cover were gathered for analysis.

This effort is part of a broader commitment to investigate the physical and chemical characteristics of tyre wear particles and their potential environmental effects. Bridgestone participates in the Tire Industry Project (TIP) facilitated by the World Business Council for Sustainable Development and collaborates with external research organisations and corporate partners. With the ability to collect samples from both passenger vehicles and heavy-duty trucks and buses, the company aims to accelerate research, share findings widely and support efforts to reduce particle generation.

Alongside this research, Bridgestone is advancing several complementary initiatives. These include developing longer-lasting tyres with improved wear resistance, offering solutions that help customers lower total operating costs and working to minimise environmental impact throughout the product lifecycle.

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