Until the start of vaccination, so many deaths and blockages shut down the industry, as well as businesses and individuals. The lack of labour and consumers only brought uncertainty to people's lives. No one, including governments, was able to overcome all the unknowns.

Later, people began to learn to live with this virus and to learn facilities for practicing social distancing and other preventive measures to reduce the spread of germs. Then the daily life went to normal by half. Consumer markets have started offering services with social distancing.

Then, large companies launched initiatives for the vaccination of employees and some promoted the payment of about USD$ 25 as a bonus for the first volunteers. Employees began to work in stores under pandemic conditions. So, it is the same in tyre shops, for example, to help and maintain the tyres of customers' cars in good condition, which of course ensured mobility in cities so that vehicles let vehicles circulate on the road . People could get the food, medicine, supplies and medical care they need.

Manufacturers should sometimes be able to collaborate with competitors to survive together in tough days.

Sustainability has never been more worth talking about in recent decades to be a legitimate topic on pandemic dates.  One thing is for sure, at the same time, we can never know which companies have really benefited from being willing to invest in the past with a desire to make the business sustainable in the future. We will reach and appreciate these businesses later, as accurate tax and market data as a primary result of a successful business emerges after three consecutive years.

Anyone who has taken seriously the alerts of a post-2015 virus that could one day be a reality and a threat to humanity and go unchecked in nearly three years is supposed to be ready for pandemic dates. Is it really possible to take such a viral effect into account in the risk analysis? But if so, this company is already at least six years ahead of its competition.

We never forget that keeping reliable and loyal consumers is our future.

Today, many industries must survive with material suppliers, customers and its service providers. We can add its competitors as a fourth pole at the corner its competitors,. sSo that companies in the same category should move together and collaborate in difficult days. Suppose Suppose they accept each other's stronger side in a part of the main processes, it might help better in that specific part, s. So that sustainability is ensured for the sake of sociality and economy.

As a sustainable business continuity in raw materials, services, market consistency, health and safety of white and blue colours, loyalty and morals of employees, reliability of energy sources and capacity manufacturing operations. Any production company that never lacks the above can be successful and be considered ‘“sustainable”’ in the medium term. In the long term, the requirements of the environmental authorities must be respected;, social projects must be distributed among the employees.

A real investment in the company's brand must be made. It is sure that the ‘“No Waste’” and ‘“Green Company’” image reinforces the company's brand. May all of these lead the company to establishing production lines that consume less energy and are more efficient. Roof or wall solar collectors, rainwater harvesting pipes, efficient coolers, pumps and electric motors are expected to follow so far to be more durable.

Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum . Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

What about reliable and loyal consumers? We have to bear in mind that consumers are our future. Any excessive savings, if it means reluctance in services or compromises on quality, will result in days of unemployment after a while. Thus, a well-adapted balance between costs and savings is always to be favoured in terms of sustainability.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum  even though they still cannot meet the needs of retailers. Retail stores can only cover 10 percent% to 45 percent% of the demand for walk-in customers. On the other hand, tyre manufacturers can meet dealer needs around 50 percent or 75 percent of orders, while supplying that amount with overproduction and heavy SKUs.

Another headache is the production of winter tyres in the summer, although sales are highly dependent on the severity of winter and upcoming snowfall. Tyre manufacturers often have to overproduce and have a large inventory. In recent years, the climate has changed the practices and the ability to estimate winter tyre sales mainly in Europe.

Therefore, any tyre manufacturer that meets dealer demand and is able to produce a minimum number of SKUs will have a head start and make a difference in terms of efficiency.

Anti-climax after stopping production for some reason of uncertainty is more costly.

After the long days of pandemic, which still affects the daily life of human beings, sustainability has become a matter of vitality for most companies. Lost markets can be won over time, but a climax after production ceases for some reason of uncertainty would be more costly.

The truths of having greener products, grasping the digitiszation movement and mobility trends, efficiency improvements, well-organiszed material sourcing, skills development in manufacturing operations, systematic management of product development and R&D activities, the search for alternatives for automation and artificial intelligence are still vital but not much more valuable than being sufficiently sustainable.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions. It is important to be progressive in the correct initiatives. So tyre manufacturers who manage a well-developed framework for change and agile strategies will win.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions.  To be progressive in the correct initiatives is inevitable to support. (TT)

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JK Tyre & Industries has approved a phased capacity expansion plan involving an investment of INR 49.8 bllion to strengthen its presence in the Truck and Bus Radial (TBR) and Passenger Car Radial (PCR) tyre segments.

The company said its board of directors, at a meeting held on May 26, approved the expansion of TBR production at its Chennai Tyre Plant (CTP) and Vikrant Tyre Plant (VTP), along with PCR capacity expansion at the Chennai facility.

JK Tyre currently has an installed TBR and PCR capacity of 21 million tyres per annum, including capacities under implementation, with utilisation levels running at over 90 percent. The proposed expansion will increase overall capacity by 24 percent and is scheduled to be completed by FY30.

The investment will be undertaken in phases and financed through a combination of internal accruals and debt, the company said in its regulatory filing.

According to JK Tyre, the expansion is driven by robust demand across tyre categories in the Indian market and the need to maintain and strengthen its market presence.

The announcement comes alongside the company’s strong FY26 performance, with JK Tyre reporting record revenues and profitability amid rising domestic demand and higher sales volumes.

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Continental has introduced an addition to its retread product family with the launch of the ContiTread HDR 5, a regional retread designed to support fleet operations through enhanced durability and dependable performance. The new retread focuses on delivering confident handling, reliable traction and an extended service life for vehicles operating on regional routes.

The ContiTread HDR 5 employs a five‑rib tread pattern intended to provide predictable control, stability and even wear, particularly on routes involving frequent stops, sharp turns and mixed road surfaces. Its open shoulder design improves grip across various weather and road conditions, ensuring real‑world reliability while preserving both durability and overall mileage.

Developed to balance toughness with performance, the retread helps fleets maximise value from each retread cycle. Available widths include 210, 220, 230 and 240, all featuring a tread depth of 26/32 inch, offering flexible fitment for a range of regional truck applications.

Shaun Uys, VP of Sales and Marketing, Truck Tire RE USA, said, “Regional fleets need tyres that perform consistently across a wide range of conditions. The ContiTread HDR 5 was engineered to provide predictable handling, dependable traction and the durability fleets rely on to keep vehicles moving and costs under control.”

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Michelin’s Center for Sustainable Materials, located at the Michelin Innovation Park – Cataroux in Clermont-Ferrand, has entered into a strategic partnership with Syntetica, a leading European deeptech startup. The collaboration aims to fast-track the industrial deployment of an innovative nylon recycling process, reinforcing the circular economy.

Under the agreement, Syntetica will integrate its proprietary chemical recycling method into a secure, purpose-built industrial environment at the Center. This marks the first time that nylon-rich mixed textiles can be recycled on an industrial scale. The initiative combines more than 130 years of Michelin’s material science leadership with Syntetica’s advanced low-temperature chemical process.

The global textile industry recycles less than one percent of its waste, largely because most technical garments contain mixed synthetic fibres that defy conventional recycling methods. Syntetica’s technology directly processes such materials without prior sorting, yielding high-purity Nylon 6 and Nylon 6.6 suitable for textile, automotive and industrial uses. The pilot at the Center will initially recycle several tonnes of textile waste, with a planned scale-up towards industrial volumes by 2027.

Both organisations share the belief that industry must drive the transition to sustainability. The project aligns with Europe’s regulatory push, including mandatory textile separation from 2025 and stricter recycled content rules from 2027. Beyond nylon, the pilot represents the first step in Syntetica’s broader green chemistry platform, which aims to expand to other polymers and pioneer a new generation of circular industrial solutions.

Marco Bertone Co-Founder & CEO, Syntetica, said, “Installing our pilot at the Center for Sustainable Materials marks a decisive milestone for Syntetica. The industrial expertise and operational rigour made available by Michelin are a key lever to scale our technology to full industrialisation.”

Patrice Kéfalas Director, Center des Matériaux Durables, said, “The Center for Sustainable Materials was designed to support this kind of breakthrough technology towards industrial scale. The collaboration with Syntetica illustrates our ambition to put Michelin’s industrial experience in service of concrete solutions to accelerate materials circularity.”

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Scandinavian Enviro Systems AB (publ) has taken a significant step forward in its Nordic expansion by submitting an environmental permit application for its first wholly owned, full-scale pyrolysis plant in the region. The company has also secured an exclusive option to purchase the property where the facility is intended to be located.

Designed to process over 70,000 tonnes of end-of-life tyres annually, the proposed plant represents a core pillar of Enviro’s long-term strategy focused on wholly owned facilities. The permit submission and property option mark continued execution of the company’s industrial scale-up, supported by constructive dialogue with relevant authorities and stakeholders. Preliminary feedback from regulators could arrive before the end of the second quarter of 2026.

While the property option allows Enviro to reserve the site ahead of a final investment decision, the planned establishment remains conditional on receiving the necessary environmental approvals, a final investment decision and other standard project requirements.

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