Until the start of vaccination, so many deaths and blockages shut down the industry, as well as businesses and individuals. The lack of labour and consumers only brought uncertainty to people's lives. No one, including governments, was able to overcome all the unknowns.

Later, people began to learn to live with this virus and to learn facilities for practicing social distancing and other preventive measures to reduce the spread of germs. Then the daily life went to normal by half. Consumer markets have started offering services with social distancing.

Then, large companies launched initiatives for the vaccination of employees and some promoted the payment of about USD$ 25 as a bonus for the first volunteers. Employees began to work in stores under pandemic conditions. So, it is the same in tyre shops, for example, to help and maintain the tyres of customers' cars in good condition, which of course ensured mobility in cities so that vehicles let vehicles circulate on the road . People could get the food, medicine, supplies and medical care they need.

Manufacturers should sometimes be able to collaborate with competitors to survive together in tough days.

Sustainability has never been more worth talking about in recent decades to be a legitimate topic on pandemic dates.  One thing is for sure, at the same time, we can never know which companies have really benefited from being willing to invest in the past with a desire to make the business sustainable in the future. We will reach and appreciate these businesses later, as accurate tax and market data as a primary result of a successful business emerges after three consecutive years.

Anyone who has taken seriously the alerts of a post-2015 virus that could one day be a reality and a threat to humanity and go unchecked in nearly three years is supposed to be ready for pandemic dates. Is it really possible to take such a viral effect into account in the risk analysis? But if so, this company is already at least six years ahead of its competition.

We never forget that keeping reliable and loyal consumers is our future.

Today, many industries must survive with material suppliers, customers and its service providers. We can add its competitors as a fourth pole at the corner its competitors,. sSo that companies in the same category should move together and collaborate in difficult days. Suppose Suppose they accept each other's stronger side in a part of the main processes, it might help better in that specific part, s. So that sustainability is ensured for the sake of sociality and economy.

As a sustainable business continuity in raw materials, services, market consistency, health and safety of white and blue colours, loyalty and morals of employees, reliability of energy sources and capacity manufacturing operations. Any production company that never lacks the above can be successful and be considered ‘“sustainable”’ in the medium term. In the long term, the requirements of the environmental authorities must be respected;, social projects must be distributed among the employees.

A real investment in the company's brand must be made. It is sure that the ‘“No Waste’” and ‘“Green Company’” image reinforces the company's brand. May all of these lead the company to establishing production lines that consume less energy and are more efficient. Roof or wall solar collectors, rainwater harvesting pipes, efficient coolers, pumps and electric motors are expected to follow so far to be more durable.

Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum . Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

What about reliable and loyal consumers? We have to bear in mind that consumers are our future. Any excessive savings, if it means reluctance in services or compromises on quality, will result in days of unemployment after a while. Thus, a well-adapted balance between costs and savings is always to be favoured in terms of sustainability.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum  even though they still cannot meet the needs of retailers. Retail stores can only cover 10 percent% to 45 percent% of the demand for walk-in customers. On the other hand, tyre manufacturers can meet dealer needs around 50 percent or 75 percent of orders, while supplying that amount with overproduction and heavy SKUs.

Another headache is the production of winter tyres in the summer, although sales are highly dependent on the severity of winter and upcoming snowfall. Tyre manufacturers often have to overproduce and have a large inventory. In recent years, the climate has changed the practices and the ability to estimate winter tyre sales mainly in Europe.

Therefore, any tyre manufacturer that meets dealer demand and is able to produce a minimum number of SKUs will have a head start and make a difference in terms of efficiency.

Anti-climax after stopping production for some reason of uncertainty is more costly.

After the long days of pandemic, which still affects the daily life of human beings, sustainability has become a matter of vitality for most companies. Lost markets can be won over time, but a climax after production ceases for some reason of uncertainty would be more costly.

The truths of having greener products, grasping the digitiszation movement and mobility trends, efficiency improvements, well-organiszed material sourcing, skills development in manufacturing operations, systematic management of product development and R&D activities, the search for alternatives for automation and artificial intelligence are still vital but not much more valuable than being sufficiently sustainable.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions. It is important to be progressive in the correct initiatives. So tyre manufacturers who manage a well-developed framework for change and agile strategies will win.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions.  To be progressive in the correct initiatives is inevitable to support. (TT)

Comments (0)

ADD COMMENT

Link Copied!

The Alliance for the Future of Tires (AZuR) has gained a new technology partner, AKIN Solutions, which is pioneering advanced material recycling methods for end-of-life tyres through its developing platform known as Rubber BioRefine. This biotechnology-driven system applies enzymatic processes originally refined in the plastics industry to rubber recycling for the first time, marking a significant step forward in the tyre circular economy. The central innovation focuses on converting previously hard-to-recycle tyre components into high-quality raw materials that match the quality of primary resources, thereby addressing a long-standing challenge in waste tire management.

At the core of the Rubber BioRefine approach is the selective cleavage of rubber polymer chains at the molecular level, which produces defined polymer fragments while preserving their structural integrity. Unlike conventional mechanical recycling methods that typically lead to a reduction in material value, this enzymatic technique enables a much higher grade of material reuse. It opens new possibilities for demanding rubber applications. The technology is specifically designed to integrate with existing recycling systems, particularly in combination with devulcanisation processes.

Another essential element of the platform is high-resolution molecular imaging using MALDI-MSI, a technique that allows AKIN Solutions to analyse the composition of rubber samples and create precise spatial maps of the compounds present. For the first time, this provides detailed insights into which substances exist in specific areas and at what concentrations, enabling more targeted assessment of material flows. Such precision is a key prerequisite for significantly more efficient recycling processes and for achieving high-quality circular economy management.

The technology remains in the development phase, with the ultimate goal of achieving industrial scalability and enabling large-scale economic application. Through this innovative combination of precise molecular analysis and enzymatic recovery, AKIN Solutions aims to fundamentally improve the material recycling of scrap tyres, reduce waste and emissions and help close material cycles. The partnership with AZuR is expected to strengthen the creation of future-proof, sustainable solutions for the entire tyre recycling value chain.

Comments (0)

ADD COMMENT

Link Copied!

Tyrecycle Chief Executive Officer Jim Fairweather has called for mandatory market-based regulation and increased government procurement ahead of his appearance at a parliamentary inquiry into Australia’s tyre industry. His formal submission to the Standing Committee on Industry, Innovation and Science sets an uncompromising objective of eliminating tyre dumping nationwide. Fairweather argues that collection schemes alone are insufficient without creating genuine demand for recycled materials.

The inquiry, conducted by the Standing Committee on Industry, Innovation and Science, was adopted on 5 November 2025, following referrals from the Ministers for Industry and Science. Its mandate includes investigating industry challenges and opportunities within a circular economy framework. Fairweather has identified significant market failures, noting that a large portion of Australia’s tyre waste remains buried or abandoned. He argues that extended producer responsibility schemes do not automatically create markets, as effective disposal methods do not necessarily follow collection efforts.

A central focus of Tyrecycle’s submission is the disparity between tyre sectors. While passenger and truck tyres achieve a 96 percent collection rate, off the road or mining tyres represent nearly 30 percent of total waste by weight, yet the recovery rate stood at just 13 percent in 2023 and 2024. Fairweather insists that national waste targets cannot be reached without addressing off the road tyres; he has labelled the practice of landfilling and in pit disposal at mines as a major regulatory barrier.

To bridge this gap, Tyrecycle has proposed targeted landfill bans to redirect mining and agricultural tyres towards recyclers. The company also calls for increased government procurement of crumb rubber for road construction, noting that mandating higher recycled content in asphalt specifications could expand the domestic market fivefold. Australia’s road sector already consumes about 30,000 tonnes of crumb rubber annually, while Tyrecycle is advancing a pipeline of over 100,000 tonnes per year in domestic tyre derived fuel.

Tyrecycle, which processes roughly 20 million equivalent passenger units annually or about 40 percent of Australia’s collected waste tyres, has invested more than 50 million dollars in capital upgrades. This includes 12.8-million-dollar push into the off the road market in Port Hedland, along with developments in Rockingham, Newcastle and Erskine Park. Fairweather is also urging the federal government to allocate more budget for enforcing export regulations to combat rogue operators who export non-compliant materials. He presented Tyrecycle’s formal submission to the parliamentary inquiry in March, framing the circular economy as a shared responsibility requiring accountability from all waste generators.

Comments (0)

ADD COMMENT

Link Copied!

Pirelli has announced a more aggressive tyre strategy for the second appearance of the FIM Superbike World Championship round at Balaton Park in Hungary. Following a conservative approach in 2025 due to a lack of track data, the manufacturer now introduces the supersoft SCX compound for the first time to WorldSBK riders. Last year’s lineup featured the SC0 and the E0125 development tyre, which has since become the current SC0 for 2026.

For the long races this season, riders will have access to the supersoft SCX alongside the soft SC0 rear tyres. The extrasoft SCQ, the softest rear compound, returns for free practice, qualifying, and the Superpole Race. Front tyre options include soft SC1 and medium SC2, while DIABLO Wet intermediates and DIABLO Rain tyres are available for wet conditions.

In the WorldSSP category, the same SC1 and SC2 front and SCX with SC0 rear compounds from 2025 remain. The WorldWCR women’s championship will also compete, using Pirelli DIABLO Superbike tyres with the SC1 compound on both axles.

Giorgio Barbier, Pirelli Motorcycle Racing Director, said, “The data collected last year showed that Balaton Park is a track with low tyre-wear values. For this reason, we decided to make the softest range solutions available to WorldSBK riders, including the supersoft SCX in the allocation, which was not present last year. Riders will, in any case, also be able to count on the soft SC0 which, in 2025 as the E0125 specification, was the race reference. This could be a valid alternative, especially in the event of lower temperatures.

“For the first time this season, the extrasoft SCQ returns to centre stage for qualifying and the Superpole Race. Last year, this solution was used only in qualifying due to unfavourable weather conditions in the Superpole Race, so it will be interesting to see whether anyone uses it in the short race this year. All solutions, as well as the soft SC1 and medium SC2 fronts, are range products– i.e. they can be purchased by any motorcyclist worldwide and used both in competitions at any level and for track days.”

Comments (0)

ADD COMMENT

Link Copied!

Linglong Tire is set to make a major appearance at THE TIRE COLOGNE, the world’s leading tire trade fair, taking place from 9 to 11 June 2026. Located in Hall 7 at booths C-050 to D-059, the company will present its group brands Crosswind, Leao and Green Max alongside its main brand.

Making its European debut at the fair is the new Linglong UHP tyre, the Sport Master II, which is designed as the successor to the existing Sport Master model and is expected to reach retail markets in spring 2027. In addition to this launch, the company will exhibit leading passenger car profiles from its Masters series, a sustainable concept tyre and fresh off-the-road patterns. The truck segment will see four new tread designs premiere in Cologne, including a trailer tyre engineered for reduced rolling resistance on long-haul routes and two brand-new bus tyres intended for city buses and coaches.

The exhibition includes Linglong’s latest original equipment tyres, while the Green Max brand is being introduced as an independent brand for the European market. Visitors will also see new car and truck profiles from the Crosswind and Leao brands, now produced exclusively in Europe, including the first appearance of the Crosswind Dura Peak Van tyre.

Beyond product displays, Linglong’s presence emphasises personal customer engagement at its booth and lounge, where the European and international sales team looks forward to welcoming global visitors for discussions. Organised by Koelnmesse and the German Tyre Trade Association, the fair features around 350 exhibitors from 32 countries and expects roughly 15,000 trade visitors from over 110 nations.

Comments (0)

ADD COMMENT

Link Copied!