Until the start of vaccination, so many deaths and blockages shut down the industry, as well as businesses and individuals. The lack of labour and consumers only brought uncertainty to people's lives. No one, including governments, was able to overcome all the unknowns.

Later, people began to learn to live with this virus and to learn facilities for practicing social distancing and other preventive measures to reduce the spread of germs. Then the daily life went to normal by half. Consumer markets have started offering services with social distancing.

Then, large companies launched initiatives for the vaccination of employees and some promoted the payment of about USD$ 25 as a bonus for the first volunteers. Employees began to work in stores under pandemic conditions. So, it is the same in tyre shops, for example, to help and maintain the tyres of customers' cars in good condition, which of course ensured mobility in cities so that vehicles let vehicles circulate on the road . People could get the food, medicine, supplies and medical care they need.

Manufacturers should sometimes be able to collaborate with competitors to survive together in tough days.

Sustainability has never been more worth talking about in recent decades to be a legitimate topic on pandemic dates.  One thing is for sure, at the same time, we can never know which companies have really benefited from being willing to invest in the past with a desire to make the business sustainable in the future. We will reach and appreciate these businesses later, as accurate tax and market data as a primary result of a successful business emerges after three consecutive years.

Anyone who has taken seriously the alerts of a post-2015 virus that could one day be a reality and a threat to humanity and go unchecked in nearly three years is supposed to be ready for pandemic dates. Is it really possible to take such a viral effect into account in the risk analysis? But if so, this company is already at least six years ahead of its competition.

We never forget that keeping reliable and loyal consumers is our future.

Today, many industries must survive with material suppliers, customers and its service providers. We can add its competitors as a fourth pole at the corner its competitors,. sSo that companies in the same category should move together and collaborate in difficult days. Suppose Suppose they accept each other's stronger side in a part of the main processes, it might help better in that specific part, s. So that sustainability is ensured for the sake of sociality and economy.

As a sustainable business continuity in raw materials, services, market consistency, health and safety of white and blue colours, loyalty and morals of employees, reliability of energy sources and capacity manufacturing operations. Any production company that never lacks the above can be successful and be considered ‘“sustainable”’ in the medium term. In the long term, the requirements of the environmental authorities must be respected;, social projects must be distributed among the employees.

A real investment in the company's brand must be made. It is sure that the ‘“No Waste’” and ‘“Green Company’” image reinforces the company's brand. May all of these lead the company to establishing production lines that consume less energy and are more efficient. Roof or wall solar collectors, rainwater harvesting pipes, efficient coolers, pumps and electric motors are expected to follow so far to be more durable.

Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum . Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

What about reliable and loyal consumers? We have to bear in mind that consumers are our future. Any excessive savings, if it means reluctance in services or compromises on quality, will result in days of unemployment after a while. Thus, a well-adapted balance between costs and savings is always to be favoured in terms of sustainability.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum  even though they still cannot meet the needs of retailers. Retail stores can only cover 10 percent% to 45 percent% of the demand for walk-in customers. On the other hand, tyre manufacturers can meet dealer needs around 50 percent or 75 percent of orders, while supplying that amount with overproduction and heavy SKUs.

Another headache is the production of winter tyres in the summer, although sales are highly dependent on the severity of winter and upcoming snowfall. Tyre manufacturers often have to overproduce and have a large inventory. In recent years, the climate has changed the practices and the ability to estimate winter tyre sales mainly in Europe.

Therefore, any tyre manufacturer that meets dealer demand and is able to produce a minimum number of SKUs will have a head start and make a difference in terms of efficiency.

Anti-climax after stopping production for some reason of uncertainty is more costly.

After the long days of pandemic, which still affects the daily life of human beings, sustainability has become a matter of vitality for most companies. Lost markets can be won over time, but a climax after production ceases for some reason of uncertainty would be more costly.

The truths of having greener products, grasping the digitiszation movement and mobility trends, efficiency improvements, well-organiszed material sourcing, skills development in manufacturing operations, systematic management of product development and R&D activities, the search for alternatives for automation and artificial intelligence are still vital but not much more valuable than being sufficiently sustainable.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions. It is important to be progressive in the correct initiatives. So tyre manufacturers who manage a well-developed framework for change and agile strategies will win.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions.  To be progressive in the correct initiatives is inevitable to support. (TT)

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Tyres Europe has released its members’ replacement tyre sales figures for Q3 and the first nine months of 2026. Secretary General Adam McCarthy cautioned that modest nine-month gains should not obscure a weak third quarter. Consumer tyres across passenger car, SUV and light commercial dipped 1 percent in Q3 versus 2025, though nine-month volumes stayed 1 percent ahead, with all-season tyres up 13 percent in the quarter and 10 percent over nine months.

Summer tyres slipped 1 percent in both periods as demand shifted towards all-season, while winter tyres fell 11 percent in the quarter and remained 9 percent lower over nine months. Miles travelled declined again on high fuel prices and weak consumer confidence amid Middle East conflict, at about half Q2's pace, and PCLT imports into the EU27 plus UK dropped 7 percent from January to August.

Chinese imports more than halved year on year in July and August after July's anti-dumping duties. Truck & Bus tyres were stable in the quarter after strong Q2 growth and stood 4 percent higher over nine months, with freight volumes beating expectations and truck tyre imports up 26 percent. Agricultural tyres fell 34 percent quarterly and 17 percent over nine months, Moto & Scooter tyres dropped 5 percent in the quarter but stayed 2 percent higher over nine months. The full report is available on Tyres Europe's website.

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Goodyear brought generations of performance heritage to the 2026 SEMA Show in Las Vegas, where its tyres appeared on some of the event's most talked-about vehicles. The annual automotive aftermarket gathering ran from 3–6 November at the Las Vegas Convention Center, drawing builders, manufacturers, buyers, media and enthusiasts for four days centred on innovation, new products, craftsmanship, performance and emerging trends. For Goodyear, the setting was familiar territory, as racing has long served as both a proving ground and an inspiration for its street products.

A 1928 Ford Model A reimagined by TQ Customs as an F1-inspired mid-engined hot rod stood out among the featured builds. It pairs a custom chassis and roll cage with a Honda K20 engine and Porsche transaxle, riding on custom Goodyear Eagle F1 tyres sized 275/45R18. Three F-550 Super Duty trucks wore Goodyear's heavy-duty G275 MSA in 335/80R20, while the new 819-horsepower Ferrari 12 Cylindri was fitted with application-specific Eagle F1 SuperSport tyres, sized 275/35R21 front and 315/35R21 rear.

Goodyear's presence also extended through Mickey Thompson Tires & Wheels, the enthusiast performance brand within its portfolio. Mickey Thompson maintained a significant show footprint with displays in the Race/Performance section of Central Hall and the Silver Lot, showcasing products and builds spanning street, strip and off-road performance. Its SEMA programme highlighted the limited-edition Street Comp GHT Signature Series street-performance tyre, expanded Baja Boss A/T and Baja Boss M/T sizes and new MT Classic Forged wheel sizes.

The vehicles on display ranged from vintage American muscle to cutting-edge performance machines and purpose-built off-road rigs, yet they shared a fundamental drive to perform better, make a statement and become more personal.

Andrew Lau, Enthusiast Account Lead at Goodyear, said, "The SEMA Show highlights the best of the industry – emotionally charged and technology-filled and crossed with dramatic and eye-catching, which is where Goodyear and our dynamic portfolio really shine. For cars worth bragging about, we make tyres worth bragging about! Our Goodyear Eagle lineup fits the ever-growing supercar market, which we see growing especially as more enthusiasts get their hands on these cars at a range of price points. And it wouldn’t be SEMA without giant trucks and extreme lift kits, where we saw Mickey Thompson and Goodyear tyres shown off in a dramatic fashion.”

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Yokohama Tire has partnered with Tread Lightly! for the Protect What Moves You fundraiser, running through 30 November. Consumers who donate can enter to win GEOLANDAR tyre prize packs or a full set of tyres. Proceeds support trail stewardship, responsible recreation and keeping public lands open.

According to Yokohama’s Senior Manager of Corporate Communications Melissa Aguirre, each USD 10 donation earns one entry for a GEOLANDAR prize pack, while donations of USD 100 or more earn one entry for a set of Yokohama tyres. The initiative complements Yokohama’s environmental ‘Caring for our Communities’ partnerships, which include Surfrider North Orange County and the California State Parks Foundation.

Aguirre said, “We’ve been an official partner of Tread Lightly! for three years and have collaborated on several stewardship projects across the country to improve access, restore trails and protect natural resources for off-road enthusiasts and outdoor adventurers. The Protect What Moves You campaign will definitely help with those efforts.”

James Boyd Jr., Executive Director of Tread Lightly!, said, “We’re grateful for Yokohama Tire’s continued partnership and commitment to protecting the places we all love to explore. Through our work together, we’ve made a meaningful impact on trails and public lands across the country. The Protect What Moves You fundraiser gives outdoor enthusiasts an opportunity to support responsible recreation and hands-on stewardship while helping ensure these places remain accessible for future generations.”

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The Tire and Rubber Association of Canada (TRAC) has released findings from a new Abacus Data survey indicating that four in five Canadian motorists, or 80 percent, regard winter tyres as more essential than ever amid increasingly unpredictable winter weather. The survey was commissioned by TRAC to assess driver attitudes as climate change continues to shape variable and challenging driving conditions.

Motorists are contending with rapid temperature swings, snowfall, freezing rain and other weather events. Among drivers who do not use winter tyres, fewer now consider all-season tyres sufficient, falling 11 points from 2025 to 64 percent, while more are cutting back on winter driving, up 11 points to 35 percent. This season, 80 percent of Canadian drivers are equipping their vehicles with winter tyres.

Although 86 percent of drivers view winter tyres as an important investment despite the rising cost of living, financial pressures appear to influence purchasing decisions, with 38 percent citing increased living costs as a reason for not buying them. Those who use winter tyres report tangible safety benefits, as 83 percent say the tyres have saved them from a collision or loss of control. Protecting their families through enhanced traction, cornering and stopping power in cold weather remains the primary motivation at 67 percent.

Additional reasons include lower insurance premiums at 26 percent, advice from family and friends at 21 percent and retailer recommendations at 14 percent, while 42 percent point to winter tyres being mandatory in their province. Regionally, usage stands at 86 percent among Atlantic Canadian drivers, 77 percent in Ontario, 74 percent in Manitoba and Saskatchewan, 75 percent in Alberta and 65 percent in British Columbia.

With more tyre choices than ever, motorists can find products matching their needs and budgets. TRAC recommends shoppers rely on the Three-Peak Mountain Snowflake Symbol, which verifies a tyre meets or exceeds Transport Canada's minimum snow traction threshold. Drivers have three options: all-season tyres, all-season tyres bearing the symbol and dedicated winter tyres, and selecting the right tyre can mean the difference between a surefooted winter motoring experience and a nervous drive.

Driving on all-season tyres in winter results in longer stopping distances and compromised handling below 7°C, while symbol-bearing all-season tyres offer moderately better traction but are intended for occasional, light-to-medium snowfalls. Dedicated winter tyres deliver the highest performance and remain the safest choice. TRAC's Winter Tire Cost Calculator compares the cost of a single set of tyres against adding a second set of dedicated winter tyres. Abacus Data surveyed 1,232 Canadian drivers online between 16 and 21 October 2026, yielding a margin of error of plus or minus 2.79 percent, 19 times out of 20.

Carol Hochu, President and CEO, TRAC, said, “With winter weather becoming harder to predict across Canada, choosing the right tyres for the winter season is an important part of preparing for the road ahead. Winter tires provide the traction and control drivers need in all winter conditions, whether they encounter cold, dry pavement, rain, snow, slush or ice. The fact that the vast majority of winter tyre users say their tyres have helped them avoid a collision or loss of control underscores their value as a safety investment, even as the cost of living continues to rise.

“Winter tyre use remains high across Canada. They represent an important measure that contributes to safer winter driving. We must continue to educate drivers about their benefits, particularly younger drivers, newcomers to Canada and anyone with limited experience driving in winter conditions. Even as living costs climb, most Canadians are making winter tyres a purchasing priority. Winter tyres are a proven safety choice, giving Canadian drivers the confidence they need no matter the weather conditions.”

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