Until the start of vaccination, so many deaths and blockages shut down the industry, as well as businesses and individuals. The lack of labour and consumers only brought uncertainty to people's lives. No one, including governments, was able to overcome all the unknowns.

Later, people began to learn to live with this virus and to learn facilities for practicing social distancing and other preventive measures to reduce the spread of germs. Then the daily life went to normal by half. Consumer markets have started offering services with social distancing.

Then, large companies launched initiatives for the vaccination of employees and some promoted the payment of about USD$ 25 as a bonus for the first volunteers. Employees began to work in stores under pandemic conditions. So, it is the same in tyre shops, for example, to help and maintain the tyres of customers' cars in good condition, which of course ensured mobility in cities so that vehicles let vehicles circulate on the road . People could get the food, medicine, supplies and medical care they need.

Manufacturers should sometimes be able to collaborate with competitors to survive together in tough days.

Sustainability has never been more worth talking about in recent decades to be a legitimate topic on pandemic dates.  One thing is for sure, at the same time, we can never know which companies have really benefited from being willing to invest in the past with a desire to make the business sustainable in the future. We will reach and appreciate these businesses later, as accurate tax and market data as a primary result of a successful business emerges after three consecutive years.

Anyone who has taken seriously the alerts of a post-2015 virus that could one day be a reality and a threat to humanity and go unchecked in nearly three years is supposed to be ready for pandemic dates. Is it really possible to take such a viral effect into account in the risk analysis? But if so, this company is already at least six years ahead of its competition.

We never forget that keeping reliable and loyal consumers is our future.

Today, many industries must survive with material suppliers, customers and its service providers. We can add its competitors as a fourth pole at the corner its competitors,. sSo that companies in the same category should move together and collaborate in difficult days. Suppose Suppose they accept each other's stronger side in a part of the main processes, it might help better in that specific part, s. So that sustainability is ensured for the sake of sociality and economy.

As a sustainable business continuity in raw materials, services, market consistency, health and safety of white and blue colours, loyalty and morals of employees, reliability of energy sources and capacity manufacturing operations. Any production company that never lacks the above can be successful and be considered ‘“sustainable”’ in the medium term. In the long term, the requirements of the environmental authorities must be respected;, social projects must be distributed among the employees.

A real investment in the company's brand must be made. It is sure that the ‘“No Waste’” and ‘“Green Company’” image reinforces the company's brand. May all of these lead the company to establishing production lines that consume less energy and are more efficient. Roof or wall solar collectors, rainwater harvesting pipes, efficient coolers, pumps and electric motors are expected to follow so far to be more durable.

Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum . Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

What about reliable and loyal consumers? We have to bear in mind that consumers are our future. Any excessive savings, if it means reluctance in services or compromises on quality, will result in days of unemployment after a while. Thus, a well-adapted balance between costs and savings is always to be favoured in terms of sustainability.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum  even though they still cannot meet the needs of retailers. Retail stores can only cover 10 percent% to 45 percent% of the demand for walk-in customers. On the other hand, tyre manufacturers can meet dealer needs around 50 percent or 75 percent of orders, while supplying that amount with overproduction and heavy SKUs.

Another headache is the production of winter tyres in the summer, although sales are highly dependent on the severity of winter and upcoming snowfall. Tyre manufacturers often have to overproduce and have a large inventory. In recent years, the climate has changed the practices and the ability to estimate winter tyre sales mainly in Europe.

Therefore, any tyre manufacturer that meets dealer demand and is able to produce a minimum number of SKUs will have a head start and make a difference in terms of efficiency.

Anti-climax after stopping production for some reason of uncertainty is more costly.

After the long days of pandemic, which still affects the daily life of human beings, sustainability has become a matter of vitality for most companies. Lost markets can be won over time, but a climax after production ceases for some reason of uncertainty would be more costly.

The truths of having greener products, grasping the digitiszation movement and mobility trends, efficiency improvements, well-organiszed material sourcing, skills development in manufacturing operations, systematic management of product development and R&D activities, the search for alternatives for automation and artificial intelligence are still vital but not much more valuable than being sufficiently sustainable.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions. It is important to be progressive in the correct initiatives. So tyre manufacturers who manage a well-developed framework for change and agile strategies will win.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions.  To be progressive in the correct initiatives is inevitable to support. (TT)

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Apollo Tyres has introduced a new series of truck and bus bias (TBB) tyres, marking a significant expansion of its commercial vehicle portfolio. This launch centres on three distinct models within the popular 10.00-20 size category, each engineered to address specific operational needs while contributing to a lower total cost of ownership for fleet operators. The development process involved rigorous collaboration between global research and plant teams, ensuring the tyres deliver enhanced durability, reliability and extended mileage through advanced technological features.

The new range includes the XT 1^x and XT 2^x, both designed as drive pattern tyres. The XT 1^x focuses on profitability through a robust lug design that resists cuts and chips, along with a durable carcass structure. For operations demanding extra strength, the XT 2^x incorporates an extra-deep tread and a reinforced casing to improve load capacity and longevity. Complementing these is the XR 1^x, a steer pattern tyre built for an extended service life. It utilises a specialised tread matrix to minimise wear and incorporates design elements for improved heat dissipation and overall durability.

Collectively, these tyres are engineered to maximise vehicle uptime and operational efficiency. The drive patterns are constructed to provide superior traction across diverse conditions, while the steer pattern prioritises stability, even wear and responsive handling. This balanced approach offers a comprehensive solution for transport businesses. Through this strategic product introduction, Apollo Tyres reaffirms its dedication to innovation and developing solutions that support more efficient, profitable and dependable mobility for its customers.

Rajesh Dahiya, Vice President – Commercial (India, SAARC and Southeast Asia), Apollo Tyres Ltd, said, “This new TBB tyre range is a strong step forward in our journey to deliver superior performance and value. By combining advanced design, robust construction and application-focused patterns, we aim to help our customers achieve lower operating costs while meeting the demands of newer and growing vehicle segments.”

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Goodyear and TIP Group, a prominent European equipment solutions provider, have renewed their longstanding partnership for another five-year term. This extension coincides with a significant milestone, celebrating two decades of joint efforts supporting fleet operations across the continent. Throughout this period, Goodyear has provided TIP's fleets with tailored, high-performance commercial tyre solutions designed to meet specific operational demands.

A central pillar of the renewed alliance is a shared commitment to sustainability. By integrating Goodyear's latest product innovations, such as the KMAX GEN-3 range, TIP can now offer its customers truck tyres constructed with a minimum of 40 percent sustainable materials. These products are engineered to deliver the expected durability while also featuring B-label rolling resistance to enhance fuel efficiency. Further supporting sustainable operations, Goodyear’s retreading services aid TIP in prolonging tyre life cycles, which helps reduce waste, conserve resources and manage operational expenses.

Complementing the supply of tyres, TIP’s clients gain access to extensive service support through Goodyear’s expansive TruckForce Network of over 2,000 locations. This network is critical for minimising vehicle downtime, optimising tyre performance and ensuring fleet reliability. These combined efforts actively contribute to TIP Group’s broader environmental, social and governance objectives, enabling more sustainable fleet management without sacrificing efficiency or customer value.

Concurrently, TIP continues to advance its own modernisation initiatives, investing in sustainable fleet solutions, advanced telematics and refurbishment capabilities. These investments help customers extend asset lifecycles, improve regulatory compliance and lessen their environmental impact. The enduring partnership with Goodyear thus serves as a key component in TIP’s comprehensive strategy to navigate evolving market and regulatory landscapes.

Piotr Czyżyk, Vice President – Commercial Sales EMEA, Goodyear, said, “This partnership is built on trust, long-term thinking and a deep understanding of the transport fleet market. For 20 years, we have worked closely with TIP Group to deliver reliable products, innovative fleet solutions and retreading services that help keep their customers moving. Extending our agreement for another five years reflects our shared commitment to performance, efficiency and sustainability – and to continuously evolving together as market expectations change.”

Paul Beadle, COO, TIP Group, said, “Our collaboration with Goodyear is a strong example of how strategic partnerships can create real value for fleet operators. Managing more than 90,000 trucks, trailers and specialised assets across Europe means reliability is critical, which is why we value long-term partners like Goodyear. By combining high-performance tyres and mobility solutions with our operational experience, we deliver more efficient and more sustainable fleet solutions and ultimately more value for our customers.”

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Maxam Tyre Europe will showcase its comprehensive portfolio of agricultural tyres at Fieragricola 2026 in Verona from 4–7 February. Under the banner ‘More Pull. Less Fuel’, the company's participation highlights a core commitment to efficiency and enhanced productivity through smart tyre performance. Exhibiting in Hall 6, Stand D4, the Sailun Group subsidiary will feature a curated selection from its diverse range.

Among the products on display will be the MAXAM AgriXtra XL VF tyre, a model recognised by the German Agricultural Society, the DLG, for its contributions to soil preservation, improved traction and reduced fuel consumption. The event provides an opportunity for attendees to engage directly with the Maxam brand and its innovative solutions. This focus on sustainable technology aims to demonstrate how advanced tyre engineering can significantly improve operational efficiency and support modern, responsible farming practices.

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Prinx Chengshan has successfully rolled off its first off-the-road giant tyre, model 30.00R51, a milestone celebrated by company leaders and Rongcheng Mayor Liu Jinjun. This achievement marks a crucial step in the construction of the firm's new green and intelligent off-road tyre factory and represents significant progress in enhancing its high-end product portfolio, effectively addressing a gap in the domestic market for premium off-road tyres.

The newly produced tyre, with an outer diameter of nearly three metres and a weight of 1.8 tonnes, is engineered for massive dump trucks operating in open-pit mines, capable of carrying loads over 120 tonnes. Its design features a wide, deep tread pattern for superior traction and a specialised shoulder cooling system that promotes heat dissipation. This innovation enhances safety by reducing risks such as blowouts while also improving operational efficiency and cost-effectiveness in demanding mining environments.

This strategic development responds to steadily rising global demand for high-end off-road tyres, fuelled by growing infrastructure investment and mining industry modernisation. The company's significant investment of over CNY 1.1 billion (approximately USD 158 million) in its new production base, initiated in 2025, underscores this focus. The facility, covering more than 100,000 square metres, is planned to have an annual capacity of 84,000 engineering tyres and 10,000 giant tyres for diverse applications across mining, construction and industrial sectors.

From its inception, the project has been guided by principles of high-end intelligence and green environmental protection. It incorporates modern workshops, smart manufacturing processes and sustainable initiatives like rooftop solar power generation to ensure energy-efficient development, reflecting a firm commitment to circular economy practices and Industry 4.0 standards.

Moving forward, Prinx Chengshan will leverage its global network of research and development centres to continue advancing independent innovation. By fully implementing a ‘Product + Service’ model, the company is committed to its in-depth transformation towards high-end, intelligent and green manufacturing. This direction aims to provide efficient and reliable solutions for global mining progress, injecting robust momentum from ‘China Smart Manufacturing’ into the industry's future.

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