Until the start of vaccination, so many deaths and blockages shut down the industry, as well as businesses and individuals. The lack of labour and consumers only brought uncertainty to people's lives. No one, including governments, was able to overcome all the unknowns.

Later, people began to learn to live with this virus and to learn facilities for practicing social distancing and other preventive measures to reduce the spread of germs. Then the daily life went to normal by half. Consumer markets have started offering services with social distancing.

Then, large companies launched initiatives for the vaccination of employees and some promoted the payment of about USD$ 25 as a bonus for the first volunteers. Employees began to work in stores under pandemic conditions. So, it is the same in tyre shops, for example, to help and maintain the tyres of customers' cars in good condition, which of course ensured mobility in cities so that vehicles let vehicles circulate on the road . People could get the food, medicine, supplies and medical care they need.

Manufacturers should sometimes be able to collaborate with competitors to survive together in tough days.

Sustainability has never been more worth talking about in recent decades to be a legitimate topic on pandemic dates.  One thing is for sure, at the same time, we can never know which companies have really benefited from being willing to invest in the past with a desire to make the business sustainable in the future. We will reach and appreciate these businesses later, as accurate tax and market data as a primary result of a successful business emerges after three consecutive years.

Anyone who has taken seriously the alerts of a post-2015 virus that could one day be a reality and a threat to humanity and go unchecked in nearly three years is supposed to be ready for pandemic dates. Is it really possible to take such a viral effect into account in the risk analysis? But if so, this company is already at least six years ahead of its competition.

We never forget that keeping reliable and loyal consumers is our future.

Today, many industries must survive with material suppliers, customers and its service providers. We can add its competitors as a fourth pole at the corner its competitors,. sSo that companies in the same category should move together and collaborate in difficult days. Suppose Suppose they accept each other's stronger side in a part of the main processes, it might help better in that specific part, s. So that sustainability is ensured for the sake of sociality and economy.

As a sustainable business continuity in raw materials, services, market consistency, health and safety of white and blue colours, loyalty and morals of employees, reliability of energy sources and capacity manufacturing operations. Any production company that never lacks the above can be successful and be considered ‘“sustainable”’ in the medium term. In the long term, the requirements of the environmental authorities must be respected;, social projects must be distributed among the employees.

A real investment in the company's brand must be made. It is sure that the ‘“No Waste’” and ‘“Green Company’” image reinforces the company's brand. May all of these lead the company to establishing production lines that consume less energy and are more efficient. Roof or wall solar collectors, rainwater harvesting pipes, efficient coolers, pumps and electric motors are expected to follow so far to be more durable.

Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum . Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

What about reliable and loyal consumers? We have to bear in mind that consumers are our future. Any excessive savings, if it means reluctance in services or compromises on quality, will result in days of unemployment after a while. Thus, a well-adapted balance between costs and savings is always to be favoured in terms of sustainability.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum  even though they still cannot meet the needs of retailers. Retail stores can only cover 10 percent% to 45 percent% of the demand for walk-in customers. On the other hand, tyre manufacturers can meet dealer needs around 50 percent or 75 percent of orders, while supplying that amount with overproduction and heavy SKUs.

Another headache is the production of winter tyres in the summer, although sales are highly dependent on the severity of winter and upcoming snowfall. Tyre manufacturers often have to overproduce and have a large inventory. In recent years, the climate has changed the practices and the ability to estimate winter tyre sales mainly in Europe.

Therefore, any tyre manufacturer that meets dealer demand and is able to produce a minimum number of SKUs will have a head start and make a difference in terms of efficiency.

Anti-climax after stopping production for some reason of uncertainty is more costly.

After the long days of pandemic, which still affects the daily life of human beings, sustainability has become a matter of vitality for most companies. Lost markets can be won over time, but a climax after production ceases for some reason of uncertainty would be more costly.

The truths of having greener products, grasping the digitiszation movement and mobility trends, efficiency improvements, well-organiszed material sourcing, skills development in manufacturing operations, systematic management of product development and R&D activities, the search for alternatives for automation and artificial intelligence are still vital but not much more valuable than being sufficiently sustainable.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions. It is important to be progressive in the correct initiatives. So tyre manufacturers who manage a well-developed framework for change and agile strategies will win.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions.  To be progressive in the correct initiatives is inevitable to support. (TT)

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Michelin unveiled the MICHELIN X Multi T2 at IAA Transportation 2026 in Hannover, presenting the trailer tyre in the widely used UK and Ireland size of 385/65 R22.5. Designed for regional and mixed transport operations, the tyre is engineered to manage heavy loads, resist lateral forces during manoeuvring and remain dependable across fluctuating operating conditions.

Compared with its predecessor, the X Multi T2 delivers as much as 15 percent greater mileage and up to 6 percent reduced rolling resistance. Its development centres on carcass stability and robustness, making it suited to demanding trailer duties spanning general cargo, containers, refrigerated goods, tankers and bulk haulage, along with car, specialised and heavy-haul transport. Such operations frequently involve peak loads, tight manoeuvring and inconsistent road surfaces, all of which affect tyre life, so a durable carcass and damage-resistant tread directly support cost-effectiveness.

Four principal innovations underpin the tyre. REGENION technology continuously forms new grooves as the tread wears, preserving grip and mobility throughout service life. The CARBION compound enhances mileage, rolling resistance and wear resistance. Within the structure, OPTICOIL is a weight-saving bead architecture, while DURACOIL strengthens the tyre-to-rim bond for greater stability. Michelin also employs POWERCOIL, a newer generation of lighter, longer-lasting steel cables.

As a multi-life product, the X Multi T2 can be regrooved and retreaded for notable total cost of ownership (TCO) savings. Regrooving takes place once tread depth reaches 3–4 mm, extending casing life in its most fuel-efficient state. Worn regrooved tyres can then be retreaded as Michelin Remix tyres at the company's Stoke factory, a process adding roughly 20 kg of raw materials versus about 70 kg for a new tyre. Retreads follow the local-to-local principle, being used exclusively within UK and Ireland, supporting skilled domestic jobs and avoiding export-related environmental impact. The tyre carries rolling resistance class B, wet grip class C and external noise class A under EU labelling, plus 3PMSF and M+S winter markings.

Andrew French, B2B Sales Director, Michelin UK & Ireland, said, “Alongside durability and versatility, Michelin recognises the growing pressure hauliers face to reduce rolling resistance, as trailers form an integral part of the total cost of ownership (TCO) equation. This is something our latest generation trailer tyre can help operators to achieve.”

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Goodyear Chile has reinforced its dedication to sustainability and the circular economy through programmes that encourage responsible handling of end-of-life tyres while supporting environmental protection across the country.

Beyond producing and selling tyres, the company ensures its discarded products are managed in an environmentally sound manner. These tyres are collected and treated at authorised recycling plants, where mechanical processes convert them into reusable materials suitable for new products and applications, in line with Chilean regulations for out-of-use tyres and the firm’s sustainability goals.

Goodyear Chile also continues working to meet requirements under Chile’s Extended Producer Responsibility Law. It currently uses two management mechanisms tied to regulatory categories. For Category A, covering tyres with rims under 57 inches except those measuring 45, 49 and 51 inches, the company participates in NEUVOL, a collective nonprofit system focused on collecting and recovering end-of-life tyres. Together with NEUVOL, Goodyear Chile sends these tyres to Polambiente, a Santiago-based recycler specialising in mechanical recycling that turns them into raw materials and products for new uses.

For Category B, which includes tyres with rims of 45, 49 and 51 inches and wheels 57 inches or larger, Goodyear Chile has operated under a management plan approved by the Ministry of the Environment since 2022, becoming the first Category B tyre company to secure such authorisation in Chile. It has consistently met annual collection and recovery targets for 2023, 2024 and 2025. These tyres go to Rembre Tires in northern Chile, where granulation recovers 100 percent of the tyre, separating rubber and steel for various applications.

Goodyear Chile’s responsible tyre management predates the REP Law targets and reflects its broader effort to cut environmental and social impacts. For over 10 years, it has advanced recycling initiatives and maintained a zero-waste-to-landfill policy while continuing research into more sustainable materials, including alternative raw materials, to help Chile reduce waste and build a more sustainable future.

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Hankook Tire, the exclusive tyre supplier for the FIA World Rally Championship, wrapped up its support for the 12th round of the season. The WRC Rally Chile Biobío concluded on 13 September near Concepción, Chile, with Hankook’s off-road Dynapro R213 tyres proving central to the event.

The rally featured 16 special stages covering 311.18 competitive kilometres. Competitors tackled forest roads and rugged, unpaved mountain terrain around Concepción and the Biobío region, beside Chile’s Pacific coast. The route blended fast corners with compacted gravel made of volcanic ash particles and small stones, severely testing both drivers and tyres. Repeated runs over rough ground magnified the difficulty.

Hankook’s Dynapro R213 was available in Hard and Soft compounds, letting teams strategically select tyres for surface and weather conditions. The tyre offered flexibility on steep slopes and across varied ground, from soft earth to thick gravel. Oliver Solberg of Toyota GAZOO Racing claimed his second win of the season, following his Rallye Monte-Carlo triumph. The result also earned Toyota the 2026 Constructors’ Championship, its sixth straight since 2021 and tenth overall.

The 2026 WRC season now moves to the 13th round, WRC Rally Italia Sardegna, scheduled for 1–4 October near Alghero, Sardinia. That event combines demanding coastal and interior mountain roads, with tight corners and blind crests that restrict forward visibility, placing high demands on tyre traction and durability.

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Bridgestone has unveiled the V-Steel Highway Service 3 (VHS3), a new high-speed radial tyre engineered for mobile all-terrain cranes. As a global leader in premium tyres and sustainable mobility solutions, the company designed the product to enhance vehicle and fleet performance. The VHS3 delivers improved wear life while helping reduce downtime and maintenance costs, enabling operators to perform confidently in demanding environments.

Compared with its predecessor, the VHS2, the new tyre offers up to 12 percent longer wear life. Bridgestone achieved this through an advanced rubber compound technology and an optimised contact area that minimises irregular wear. A new tread design featuring wide grooves and extended lug blocks further combines longer wear life with improved grip and stability on highways and off-road terrain.

The VHS3 is also 24 kg lighter than the VHS2, assisting fleets in reducing fuel consumption and operational costs while maintaining durability and improving load capacity. This results from a lighter casing design with a lighter belt construction. Bridgestone's new crane tyre will be available from September 2026 in size 445/95R25 178F.

Bas Rijpma, Fleet Manager, Sarens Netherlands, said, "In our business, reliability, uptime and efficiency are critical. Bridgestone has been a trusted partner to Sarens for more than a decade. As the next generation crane tyre, the VHS3 is already delivering very promising results. We have observed no irregular wear, the robustness we require for demanding heavy transport operations and favourable fuel efficiency potential thanks to its lighter weight. Combined with the TPMS solution, which gives us real-time insight into tyre pressure and temperature, the VHS3 helps us optimise tyre performance and minimise downtime. Together with low noise levels, it gives us confidence that Bridgestone VHS3 is setting a new standard for crane tyre performance."

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