Until the start of vaccination, so many deaths and blockages shut down the industry, as well as businesses and individuals. The lack of labour and consumers only brought uncertainty to people's lives. No one, including governments, was able to overcome all the unknowns.

Later, people began to learn to live with this virus and to learn facilities for practicing social distancing and other preventive measures to reduce the spread of germs. Then the daily life went to normal by half. Consumer markets have started offering services with social distancing.

Then, large companies launched initiatives for the vaccination of employees and some promoted the payment of about USD$ 25 as a bonus for the first volunteers. Employees began to work in stores under pandemic conditions. So, it is the same in tyre shops, for example, to help and maintain the tyres of customers' cars in good condition, which of course ensured mobility in cities so that vehicles let vehicles circulate on the road . People could get the food, medicine, supplies and medical care they need.

Manufacturers should sometimes be able to collaborate with competitors to survive together in tough days.

Sustainability has never been more worth talking about in recent decades to be a legitimate topic on pandemic dates.  One thing is for sure, at the same time, we can never know which companies have really benefited from being willing to invest in the past with a desire to make the business sustainable in the future. We will reach and appreciate these businesses later, as accurate tax and market data as a primary result of a successful business emerges after three consecutive years.

Anyone who has taken seriously the alerts of a post-2015 virus that could one day be a reality and a threat to humanity and go unchecked in nearly three years is supposed to be ready for pandemic dates. Is it really possible to take such a viral effect into account in the risk analysis? But if so, this company is already at least six years ahead of its competition.

We never forget that keeping reliable and loyal consumers is our future.

Today, many industries must survive with material suppliers, customers and its service providers. We can add its competitors as a fourth pole at the corner its competitors,. sSo that companies in the same category should move together and collaborate in difficult days. Suppose Suppose they accept each other's stronger side in a part of the main processes, it might help better in that specific part, s. So that sustainability is ensured for the sake of sociality and economy.

As a sustainable business continuity in raw materials, services, market consistency, health and safety of white and blue colours, loyalty and morals of employees, reliability of energy sources and capacity manufacturing operations. Any production company that never lacks the above can be successful and be considered ‘“sustainable”’ in the medium term. In the long term, the requirements of the environmental authorities must be respected;, social projects must be distributed among the employees.

A real investment in the company's brand must be made. It is sure that the ‘“No Waste’” and ‘“Green Company’” image reinforces the company's brand. May all of these lead the company to establishing production lines that consume less energy and are more efficient. Roof or wall solar collectors, rainwater harvesting pipes, efficient coolers, pumps and electric motors are expected to follow so far to be more durable.

Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum . Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

What about reliable and loyal consumers? We have to bear in mind that consumers are our future. Any excessive savings, if it means reluctance in services or compromises on quality, will result in days of unemployment after a while. Thus, a well-adapted balance between costs and savings is always to be favoured in terms of sustainability.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum  even though they still cannot meet the needs of retailers. Retail stores can only cover 10 percent% to 45 percent% of the demand for walk-in customers. On the other hand, tyre manufacturers can meet dealer needs around 50 percent or 75 percent of orders, while supplying that amount with overproduction and heavy SKUs.

Another headache is the production of winter tyres in the summer, although sales are highly dependent on the severity of winter and upcoming snowfall. Tyre manufacturers often have to overproduce and have a large inventory. In recent years, the climate has changed the practices and the ability to estimate winter tyre sales mainly in Europe.

Therefore, any tyre manufacturer that meets dealer demand and is able to produce a minimum number of SKUs will have a head start and make a difference in terms of efficiency.

Anti-climax after stopping production for some reason of uncertainty is more costly.

After the long days of pandemic, which still affects the daily life of human beings, sustainability has become a matter of vitality for most companies. Lost markets can be won over time, but a climax after production ceases for some reason of uncertainty would be more costly.

The truths of having greener products, grasping the digitiszation movement and mobility trends, efficiency improvements, well-organiszed material sourcing, skills development in manufacturing operations, systematic management of product development and R&D activities, the search for alternatives for automation and artificial intelligence are still vital but not much more valuable than being sufficiently sustainable.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions. It is important to be progressive in the correct initiatives. So tyre manufacturers who manage a well-developed framework for change and agile strategies will win.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions.  To be progressive in the correct initiatives is inevitable to support. (TT)

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Maxxis has expanded its mountain bike lineup with two major innovations, one addressing the demands of modern cross-country racing and the other exploring entirely new terrain in wheel design. The brand introduces the Aspen AT, a tyre built for rougher and more variable XC courses, alongside a pioneering family of 32-inch mountain bike tyres.

The Aspen AT draws from the trusted Aspen family’s speed but adds a revised tread profile that boosts control and confidence on uneven ground. It sits between pure racing tyres and aggressive trail models, giving riders a single option for the varied demands of today’s XC and down-country riding. While the Aspen AT addresses the present, Maxxis looks further ahead with its new 32-inch platform. Larger wheel diameter improves rollover capability, traction and high speed stability on rough trails, offering a fresh choice for those who want to keep momentum and smooth out feedback without replacing current wheel sizes.

The initial lineup includes Aspen ST, Aspen and Aspen AT tread patterns, with Forekaster and Dissector versions following in the third quarter. Key features of the Aspen AT include a fast-rolling XC tyre with broader all-terrain capability, a revised tread for better grip in rough sections and construction suited to modern racing disciplines. The tyres deliver increased rollover for a smoother ride over obstacles, improved efficiency on rough surfaces and a larger contact patch that translates into greater stability and grip.

By adding the Aspen AT and introducing the 32-inch tyre family, Maxxis continues to lead the evolution of mountain biking, supporting riders from competitive starts to the very edge of what is possible on two wheels.

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Goodyear is all set to launch the new Kwik Fit British Touring Car Championship (BTCC) season this weekend at Donington Park’s National circuit. A 21-car grid marks the beginning of a campaign defined by a changed race structure, one that puts a stronger focus on how teams manage their tyres and prepare for each session rather than raw pace alone.

For the Donington rounds, competitors will receive four sets of the standard Goodyear Racing Eagle Medium tyre plus one set of the softer option compound. Throughout the season, every event will include both the standard tyre and one set of the option rubber, which must be used in at least one of the three races held over the weekend.

The most significant strategic shift comes from the revised weekend schedule. There is now only a single free practice session before qualifying and the newly introduced Race to Pole on Saturday. This compressed timeline is expected to reshape tyre strategies dramatically, rewarding those who can best adapt to limited track time.

In wet conditions, teams can turn to the Goodyear Racing Eagle Wet tyre, designed with a tread pattern that clears standing water to deliver grip. Beyond the BTCC, Goodyear Racing Eagle tyres will also be in action this weekend at the FIA World Endurance Championship’s Six Hours of Imola, as well as in the NASCAR Cup Series and the NASCAR O’Reilly Auto Parts Series races at Kansas Speedway.

Michael Butler, Goodyear’s BTCC event leader, said, “This season, teams will have more preparation to do, but less time to do it in. The changes put a lot of pressure on drivers to make the most of free practice, as it’s the only real opportunity to understand how the tyres are working before dialling in a setup that needs to perform in qualifying and the Race to Pole.

“Typically, teams will add a degree or even a degree and a half of extra negative camber for qualifying to maximise one-lap performance. However, with parc fermé conditions in place between qualifying and the Race to Pole, what will make a strong strategy is finding a setup that works across both sessions, or choosing to favour one and accepting a compromise in the other. That’s where tyre management and understanding how the different compounds behave will be key.”

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Kumho Tire USA has kicked off the 2026 Formula DRIFT PRO Championship season with a strong statement, as their driver Jack Shanahan secured third place in the opening round. Competing on Kumho’s Ecsta V730 tyres, Shanahan piloted an E82 BMW that was assembled in only 16 days. His podium finish demonstrated remarkable skill and precision throughout each battle, setting a positive tone for the season ahead.

After earning second place in qualifying, Shanahan moved confidently through the main competition, defeating Rudy Hansen, Jeff Jones and Aurimas Bakchis in successive rounds. However, when engine troubles arose during his Top Four matchup against Fredric Aasbo, Shanahan made the difficult but honourable decision to withdraw rather than risk spilling oil onto the track. This unfortunate mechanical failure also denied spectators the potential excitement of a final round showdown between Jack and his brother.

Shanahan first joined the Formula DRIFT PRO Championship in 2025, quickly establishing himself as a serious competitor. His rookie season was exceptional, as he finished sixth overall and earned Rookie of the Year honours while supported by Kumho tyres. Now in 2026, he aims to build on that momentum with clear goals of reaching more podiums and contending for the championship, steadily proving himself among the world’s elite drifters.

Ed Cho, CEO, Kumho Tire USA, said, "We are absolutely thrilled with Jack Shanahan's impressive performance on the Streets of Long Beach, where he put our Ecsta V730 tyres to the ultimate test at the highest level of competitive drifting. His podium finish is a powerful testament to the exceptional performance and unwavering reliability of KUMHO tyres, and we are excited to have him as a returning driver for the 2026 season."

Shanahan said, "After building an all-new car for Formula DRIFT in just 16 days, we are incredibly grateful to have secured third place in round one, and KUMHO was a huge part of our success. I had every confidence in the KUMHO Ecsta V730 tyres and they performed flawlessly – providing the grip and consistency we needed for every battle on a highly technical and challenging course."

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Pirelli enters the 2026 FIA European Rally Championship (ERC) season as the defending Tyres Manufacturer champion, with the opening round taking place from 17 to 19 April on the demanding asphalt roads of Rally Sierra Morena in Andalusia. A total of 62 crews will gather for the event, and more than 30 of them are expected to fight for the initial points of the European title race. The challenging route features 203.80 timed kilometres spread across 13 special stages, setting the scene for a competitive weekend.

To equip its teams for this gruelling asphalt challenge, Pirelli has prepared a selection of tyres from the P Zero range, specifically the hard RA5C and soft RA7+ compounds for dry conditions, complemented by the Cinturato RWD for wet weather. Among the leading contenders using Pirelli tyres are Andrea Mabellini, who secured third place in the overall championship last year and will drive a Lancia Y HF, along with reigning Italian champion Giandomenico Basso and Teemu Suninen, both piloting a Skoda Fabia RS.

Beyond the main European championship entries, Pirelli also serves as the sole supplier and technical partner for the M-Sport Fiesta Rally3 Trophy, now in its third season. This initiative has attracted 11 crews to Rally Sierra Morena, further highlighting Pirelli’s broad involvement in the event. The tyre allocation rules specify that drivers in RC2, RC3 and RGT categories receive 16 tyres, while those in RC4, RC5 and RC6 are allocated 12.

For crews taking part in Qualifying, the tyres used during that session count towards the overall allocation. However, tyres used during Free Practice and the Shakedown are not included in the total. With a strong field and Pirelli’s comprehensive technical support, the 2026 season opener promises intense competition on the Andalusian stages.

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