Until the start of vaccination, so many deaths and blockages shut down the industry, as well as businesses and individuals. The lack of labour and consumers only brought uncertainty to people's lives. No one, including governments, was able to overcome all the unknowns.

Later, people began to learn to live with this virus and to learn facilities for practicing social distancing and other preventive measures to reduce the spread of germs. Then the daily life went to normal by half. Consumer markets have started offering services with social distancing.

Then, large companies launched initiatives for the vaccination of employees and some promoted the payment of about USD$ 25 as a bonus for the first volunteers. Employees began to work in stores under pandemic conditions. So, it is the same in tyre shops, for example, to help and maintain the tyres of customers' cars in good condition, which of course ensured mobility in cities so that vehicles let vehicles circulate on the road . People could get the food, medicine, supplies and medical care they need.

Manufacturers should sometimes be able to collaborate with competitors to survive together in tough days.

Sustainability has never been more worth talking about in recent decades to be a legitimate topic on pandemic dates.  One thing is for sure, at the same time, we can never know which companies have really benefited from being willing to invest in the past with a desire to make the business sustainable in the future. We will reach and appreciate these businesses later, as accurate tax and market data as a primary result of a successful business emerges after three consecutive years.

Anyone who has taken seriously the alerts of a post-2015 virus that could one day be a reality and a threat to humanity and go unchecked in nearly three years is supposed to be ready for pandemic dates. Is it really possible to take such a viral effect into account in the risk analysis? But if so, this company is already at least six years ahead of its competition.

We never forget that keeping reliable and loyal consumers is our future.

Today, many industries must survive with material suppliers, customers and its service providers. We can add its competitors as a fourth pole at the corner its competitors,. sSo that companies in the same category should move together and collaborate in difficult days. Suppose Suppose they accept each other's stronger side in a part of the main processes, it might help better in that specific part, s. So that sustainability is ensured for the sake of sociality and economy.

As a sustainable business continuity in raw materials, services, market consistency, health and safety of white and blue colours, loyalty and morals of employees, reliability of energy sources and capacity manufacturing operations. Any production company that never lacks the above can be successful and be considered ‘“sustainable”’ in the medium term. In the long term, the requirements of the environmental authorities must be respected;, social projects must be distributed among the employees.

A real investment in the company's brand must be made. It is sure that the ‘“No Waste’” and ‘“Green Company’” image reinforces the company's brand. May all of these lead the company to establishing production lines that consume less energy and are more efficient. Roof or wall solar collectors, rainwater harvesting pipes, efficient coolers, pumps and electric motors are expected to follow so far to be more durable.

Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum . Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

What about reliable and loyal consumers? We have to bear in mind that consumers are our future. Any excessive savings, if it means reluctance in services or compromises on quality, will result in days of unemployment after a while. Thus, a well-adapted balance between costs and savings is always to be favoured in terms of sustainability.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum  even though they still cannot meet the needs of retailers. Retail stores can only cover 10 percent% to 45 percent% of the demand for walk-in customers. On the other hand, tyre manufacturers can meet dealer needs around 50 percent or 75 percent of orders, while supplying that amount with overproduction and heavy SKUs.

Another headache is the production of winter tyres in the summer, although sales are highly dependent on the severity of winter and upcoming snowfall. Tyre manufacturers often have to overproduce and have a large inventory. In recent years, the climate has changed the practices and the ability to estimate winter tyre sales mainly in Europe.

Therefore, any tyre manufacturer that meets dealer demand and is able to produce a minimum number of SKUs will have a head start and make a difference in terms of efficiency.

Anti-climax after stopping production for some reason of uncertainty is more costly.

After the long days of pandemic, which still affects the daily life of human beings, sustainability has become a matter of vitality for most companies. Lost markets can be won over time, but a climax after production ceases for some reason of uncertainty would be more costly.

The truths of having greener products, grasping the digitiszation movement and mobility trends, efficiency improvements, well-organiszed material sourcing, skills development in manufacturing operations, systematic management of product development and R&D activities, the search for alternatives for automation and artificial intelligence are still vital but not much more valuable than being sufficiently sustainable.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions. It is important to be progressive in the correct initiatives. So tyre manufacturers who manage a well-developed framework for change and agile strategies will win.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions.  To be progressive in the correct initiatives is inevitable to support. (TT)

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Bridgestone Americas has unveiled a new Bandag Training Center on its Akron campus, backed by a USD 3 million investment. The facility is designed to instruct commercial tyre dealer and fleet personnel on the performance, sustainability and financial advantages of retreaded tyres, with plans to welcome hundreds of industry professionals annually through seminars and customised classes of varying sizes.

Occupying nearly 15,000 square feet within the company's tyre test lab, the centre sits adjacent to the Bridgestone Americas Advanced Tire Production Center. It houses a full retread operation featuring production-scale manufacturing equipment and stations covering all 10 retreading steps, complemented by a classroom and a Bandag history walk. The Akron site becomes the second designated Bandag Training Center in the Bridgestone network, alongside the existing Bandag Learning Center in Muscatine, Iowa.

Bandag's retread training is highly regarded by both fleets and dealers, and the paired locations bolster Bridgestone's capacity to satisfy rising demand by broadening access to training and technical resources. The two facilities will serve as foundational assets for teammates and customers, promoting education, innovation and industry expertise throughout the retreading segment. When classes are not in session, the Akron centre will support tyre-retreading innovation, with teams in Muscatine, Akron and Nashville testing new products and rolling out new manufacturing equipment and processes.

Bandag has delivered tyre-retreading solutions since 1957, championing sustainable mobility practices. The company runs three pre-cured tread rubber manufacturing facilities, a retread equipment manufacturing plant and a mould manufacturing plant across the United States to serve all of North America. Over its 65-year history, Bandag has kept more than 300 million tyres out of landfills by extending their service lives through retreading.

Brian Douglas, Vice President, Retread North America, said, "Bandag retreads have been a staple solution in the commercial tyre industry for more than half a century. With the addition of this second training centre, Bridgestone aims to strengthen its support for dealers and fleets, matching the value they get from retreads on the road."

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ICRA's October 2026 monthly report on the Indian automobile industry's passenger vehicle segment shows that September 2026 brought strong year-on-year gains in wholesale and retail volumes, aided by improved replacement demand following GST rate cuts. The rating agency forecasts industry volumes to grow 4–6 percent in FY2027. The moderation in growth stems from the elevated base in the second half of FY2026, normalisation of pent-up demand, higher vehicle costs and a weak monsoon.

Original equipment manufacturers kept production steady to serve robust domestic demand, lifting wholesale volumes 22 percent year-on-year to 460,000 units in September 2026. Retail sales climbed 43 percent, helped by newly launched models, larger OEM discounts and revised GST rates. During the first half of FY2027, wholesale dispatches and retail registrations rose around 28 percent and 29 percent year-on-year, respectively, against a modest base in the same period of FY2026 that was partly affected by geopolitical tensions in northern India.

Pre-festive stocking pushed inventory to 43–45 days at the end of September 2026, well below the 60-day level a year earlier. Utility vehicles made up about 68 percent of passenger vehicle volumes in the first half of FY2027. While utility vehicles continue to drive demand, the mini, compact and super-compact segments have shown a slight recovery after GST rate cuts, and passenger car demand is also expected to increase. Export volumes grew 25.8 percent sequentially in September 2026 as OEMs focused on production amid strong domestic demand. Maruti Suzuki India Limited led the market, followed by Hyundai Motor India Limited.

ICRA anticipates wholesale volume growth of 4–6 percent in FY2027, including a 28 percent rise in the first half, amid expected price increases due to rising input costs and normalisation of pent-up demand. A below-average monsoon could weaken rural sentiment, and recent price hikes by OEMs such as Maruti Suzuki and Hyundai Motor India could weigh on growth. Electric vehicle penetration increased to around 7.5 percent in the first half of FY2027 from 4.2 percent in FY2026, driven partly by a growing preference for EVs amid elevated fuel prices.

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Mickey Thompson Tires & Wheels will return to the 2026 SEMA Show, scheduled for 3–6 November at the Las Vegas Convention Center, with new products, expanded fitments and builds reflecting the brand's racing heritage and future direction. The company will appear in two locations: Central Hall Booth #22453 in the Race/Performance section and Silver Lot Booth #80001.

The display will feature vehicles from classic American muscle and vintage pickups to modern off-road machines, each demonstrating uncompromising enthusiast construction. Highlights include a limited-edition Street Comp GHT Signature Series tyre, expanded Baja Boss A/T and M/T sizes and new 15- and 16-inch MT Classic Forged wheel fitments.

Making its global debut, the ultra-premium Street Comp GHT Signature Series adds a premium sidewall with a deeper black finish and foil-like decals showing the Mickey Thompson logo, tyre name and founder's signature. It will be offered in 275/40R20 and 315/35R20 sizes for select Chevrolet Camaro, Dodge Challenger and Charger, BMW M, Porsche Panamera and other high-performance vehicles.

The Baja Boss A/T and M/T lines gain 29 new SKUs spanning classic off-road fitments, tall narrow ‘pizza-cutter’ sizes, aggressive 37- to 40-inch tires for trail rigs, large-rim-diameter applications and hard metric sizes for trail-ready SUVs. The MT Classic Forged wheel family expands with 15x14, 16x14 and 16x16 offerings combining forged construction and iconic styling with extreme widths and multiple bolt patterns.

Inside Central Hall, a 1969 Ford Mustang Mach 1 from GAP Industries will run Street Comp GHT tyres up front and ET Street R tyres at the rear, while a 2026 Dodge Charger from Diesel Brothers will showcase the Signature Series. Outside in the Silver Lot, a 2020 Mickey Thompson Gladiator Overland Build will ride on 40x13.50 Baja Boss A/T tyres, a 1979 Toyota Pickup 4WD on LT255/90R16 Baja Boss A/T rubber and 16x8 Canyon wheels, a 1978 Ford F-150 on 33x15.50R15 LT tyres and 15x14 MT Classic Forged wheels and a 2022 Ford Bronco on Baja Belted II tires and 17x14 MT Classic Forged wheels.

Beyond its booths, Mickey Thompson products will appear on builds across the SEMA campus, including a 2026 Toyota Tacoma on 40-inch Baja Boss A/T tyres, a Lexus GX550 on 40-inch Baja Boss M/T tyres, a 2025 Toyota GR Supra set up for the strip and a 1969 Ford F-100 on Street Comp tyres. Additional projects will be featured with Rockstar Performance Garage, Yukon Gear & Axle, Showa, Liberty Forged, Anderson Composites, Cerakote, TORA Off Road Allegiance, Borla, Evercoat and Tremec, along with a Battle of the Builders Young Guns entry and SEMA-featured locations hosting a 1977 Ford F-150 Ranger, 2023 Ram 2500, 1956 Volvo, 1976 Ford Crew Cab, 1978 F-150 and sixth-generation Bronco.

Matt Arko, General Manager – Marketing and Product, Mickey Thompson Tires & Wheels, said, "SEMA is built for people who believe a vehicle should be more than transportation. It's an opportunity to showcase your individuality and stand out from the crowd. That's always been the Mickey Thompson mindset. Whether someone is chasing a quicker pass, building a trail rig or reimagining a classic truck, we want to give them the tyres and wheels to build it their way. This year, we're bringing that full street, strip and off-road spirit to Las Vegas. What's exciting to us is the variety of sizes and applications available in our lineup. We have nicknames for each application, designed to be music to the ears of all of our Mickey Thompson fans!"

These are the nicknames:

• Rock Crawlers: Iconic 15- and 16-inch fitments for traditional Jeep and off-road builds
• Pizza Cutters: Tall, narrow fitments that deliver additional ground clearance in a reduced load, lighter weight package
• Rockstars: Aggressive 37-, 38- and 40-inch fitments for serious trail rigs and custom builds
• Show-Stoppers: 20- and 24-inch fitments that bring Baja Boss capability and attitude to premium truck builds
• Trail-Ready: Additional hard metric fitments that broaden Baja Boss A/T availability for modern SUVs and off-road vehicles

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Tegeta Green Planet organised an informational and practical campaign titled ‘Don’t Throw It Away, Hand It In’ in Khobi on 27 October aimed at promoting environmental responsibility and proper management of specific waste streams. The initiative targeted local residents, vehicle owners, drivers and private sector representatives, encouraging greater involvement in environmental efforts.

A dedicated waste collection point was established in Khobi, allowing residents to dispose of end-of-life tyres, used automotive batteries and waste oils. Participants received information about responsible automotive waste management and available disposal options. The campaign also highlighted Extended Producer Responsibility principles, teaching attendees about the role of EPR organisations, subsequent waste management stages and importers’ legal obligations.

Community engagement proved notably high, reflecting growing public interest in environmental responsibility. Active citizen participation demonstrated the important role that awareness-raising and practical collection opportunities play in fostering an environmental culture. Symbolic gifts were provided to encourage participation, while the initiative strengthened cooperation opportunities with local businesses and raised awareness of Tegeta Green Planet’s regional activities.

Tegeta Green Planet continues implementing regional campaigns and educational projects throughout Georgia, aiming to foster responsible waste management culture, raise public awareness and promote circular economy principles.

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