Until the start of vaccination, so many deaths and blockages shut down the industry, as well as businesses and individuals. The lack of labour and consumers only brought uncertainty to people's lives. No one, including governments, was able to overcome all the unknowns.

Later, people began to learn to live with this virus and to learn facilities for practicing social distancing and other preventive measures to reduce the spread of germs. Then the daily life went to normal by half. Consumer markets have started offering services with social distancing.

Then, large companies launched initiatives for the vaccination of employees and some promoted the payment of about USD$ 25 as a bonus for the first volunteers. Employees began to work in stores under pandemic conditions. So, it is the same in tyre shops, for example, to help and maintain the tyres of customers' cars in good condition, which of course ensured mobility in cities so that vehicles let vehicles circulate on the road . People could get the food, medicine, supplies and medical care they need.

Manufacturers should sometimes be able to collaborate with competitors to survive together in tough days.

Sustainability has never been more worth talking about in recent decades to be a legitimate topic on pandemic dates.  One thing is for sure, at the same time, we can never know which companies have really benefited from being willing to invest in the past with a desire to make the business sustainable in the future. We will reach and appreciate these businesses later, as accurate tax and market data as a primary result of a successful business emerges after three consecutive years.

Anyone who has taken seriously the alerts of a post-2015 virus that could one day be a reality and a threat to humanity and go unchecked in nearly three years is supposed to be ready for pandemic dates. Is it really possible to take such a viral effect into account in the risk analysis? But if so, this company is already at least six years ahead of its competition.

We never forget that keeping reliable and loyal consumers is our future.

Today, many industries must survive with material suppliers, customers and its service providers. We can add its competitors as a fourth pole at the corner its competitors,. sSo that companies in the same category should move together and collaborate in difficult days. Suppose Suppose they accept each other's stronger side in a part of the main processes, it might help better in that specific part, s. So that sustainability is ensured for the sake of sociality and economy.

As a sustainable business continuity in raw materials, services, market consistency, health and safety of white and blue colours, loyalty and morals of employees, reliability of energy sources and capacity manufacturing operations. Any production company that never lacks the above can be successful and be considered ‘“sustainable”’ in the medium term. In the long term, the requirements of the environmental authorities must be respected;, social projects must be distributed among the employees.

A real investment in the company's brand must be made. It is sure that the ‘“No Waste’” and ‘“Green Company’” image reinforces the company's brand. May all of these lead the company to establishing production lines that consume less energy and are more efficient. Roof or wall solar collectors, rainwater harvesting pipes, efficient coolers, pumps and electric motors are expected to follow so far to be more durable.

Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum . Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

What about reliable and loyal consumers? We have to bear in mind that consumers are our future. Any excessive savings, if it means reluctance in services or compromises on quality, will result in days of unemployment after a while. Thus, a well-adapted balance between costs and savings is always to be favoured in terms of sustainability.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum  even though they still cannot meet the needs of retailers. Retail stores can only cover 10 percent% to 45 percent% of the demand for walk-in customers. On the other hand, tyre manufacturers can meet dealer needs around 50 percent or 75 percent of orders, while supplying that amount with overproduction and heavy SKUs.

Another headache is the production of winter tyres in the summer, although sales are highly dependent on the severity of winter and upcoming snowfall. Tyre manufacturers often have to overproduce and have a large inventory. In recent years, the climate has changed the practices and the ability to estimate winter tyre sales mainly in Europe.

Therefore, any tyre manufacturer that meets dealer demand and is able to produce a minimum number of SKUs will have a head start and make a difference in terms of efficiency.

Anti-climax after stopping production for some reason of uncertainty is more costly.

After the long days of pandemic, which still affects the daily life of human beings, sustainability has become a matter of vitality for most companies. Lost markets can be won over time, but a climax after production ceases for some reason of uncertainty would be more costly.

The truths of having greener products, grasping the digitiszation movement and mobility trends, efficiency improvements, well-organiszed material sourcing, skills development in manufacturing operations, systematic management of product development and R&D activities, the search for alternatives for automation and artificial intelligence are still vital but not much more valuable than being sufficiently sustainable.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions. It is important to be progressive in the correct initiatives. So tyre manufacturers who manage a well-developed framework for change and agile strategies will win.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions.  To be progressive in the correct initiatives is inevitable to support. (TT)

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Pirelli has designated the SC0 rear tyre as the new benchmark for Moto2 as the MotoGP World Championship resumes its season this weekend at Silverstone for the 12th round. The Italian manufacturer is supplying its standard range compounds for both support classes, with the updated SC0 making a notable return to the British circuit following its successful evaluation there last year.

The 2026-spec soft rear tyre, which initially debuted as a development prototype, features an altered structure from its predecessor and was universally embraced by competitors during practice sessions, even contributing to a new lap record. Its promotion to the standard lineup sees it joined at the rear by the new medium SC1 compound, formerly a development specification, while front tyre duties are covered by the soft SC1 and the medium SC2 options.

Silverstone presents a formidable technical challenge as the longest venue on the calendar at 5.9 kilometres, demanding exceptional machine and rider performance through high-speed corners and rapid directional shifts. The circuit’s low-abrasion surface and notably wide racing corridor allow for varied lines, adding another layer of strategic complexity to the already fast-paced weekend.

In the Moto3 class, Pirelli has made available the soft SC1 and medium SC2 compounds for both front and rear positions. The majority of the field last year favoured the medium SC2 at both ends, a choice that propelled José Antonio Rueda to victory from the back of the grid, though a segment of riders alternatively selected the softer SC1 option for their machines.

Giorgio Barbier, Pirelli Motorcycle Racing Director, said, “For this weekend's round at Silverstone, one of the most iconic and technically demanding circuits on the World Championship calendar, Pirelli will once again provide standard range tyres for both classes, featuring the rear soft SC0 compound that made its Moto2™ debut at this very circuit last year as the E0125 development option. The E0125, which complemented the then standard soft tyre, was immediately appreciated by the intermediate class riders, who, on a highly demanding circuit characterised by numerous high-speed corners and changes of direction where stability is essential, focused exclusively on this new solution from Friday onwards.

“Introduced again at subsequent events, the former E0125 quickly became the Moto2™ riders' benchmark, offering greater stability, outright one-lap performance and consistent performance across a wide variety of weather and track conditions. As a result, it was promoted to the new standard soft tyre for this season. More than a year after its debut, and thanks to the significant development work carried out by the teams during this period, the SC0 has already contributed to numerous lap records this season. Weather conditions permitting, it will therefore be interesting to see whether Silverstone can deliver further progress compared with last year's benchmark.”

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Hankook Tire, the exclusive tyre supplier for the FIA World Rally Championship, played a central role in the season's 10th round at Secto Rally Finland. The event concluded on 2 August in Jyväskylä, where the company’s Dynapro R213 extreme all-terrain rally tyre was put to the ultimate test across the demanding Finnish landscape.

Competitive action unfolded over 20 Special Stages, covering a total distance of 316.04 kilometres. Renowned as the fastest rally on the WRC calendar, the event subjected vehicles and tyres to extreme speeds. The challenging route was characterised by blind crests that impaired visibility, frequent jumps and narrow forest roads, placing a premium on tyre durability and overall driving stability.

The supplied Dynapro R213 tyre proved instrumental in managing these severe conditions. On the ultra-high-speed gravel sections, it effectively absorbed the impact of repeated landings while delivering consistent grip and precise steering response. Its robust construction ensured reliable performance across the loose dirt and forest roads, allowing competitors to push their vehicles to the limit.

Sami Pajari of Toyota GAZOO Racing claimed a home victory, securing back-to-back wins after his success in Estonia. This result advanced him to second in the Drivers’ Championship with 171 points. Looking ahead, Round 11 is the ueno Rally del Paraguay from 27 to 30 August, featuring gravel stages that will demand exceptional tyre resilience. Hankook applies data from its WRC involvement and other global motorsport events to its R&D, fostering continuous innovation and reinforcing its status as a leading global brand.

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Legislation aimed at overhauling decades-old federal tyre safety regulations has been introduced in the United States Senate. The Tire Safety Modernization Act of 2026, sponsored by Senators Roger Wicker of Mississippi and Raphael Warnock of Georgia, seeks to replace outdated testing mandates with contemporary performance standards that better reflect current manufacturing innovations and production techniques.

The proposed bill directs the Department of Transportation to revise federal testing protocols, retiring obsolete requirements in favour of more relevant criteria. A key component of the legislation involves aligning high-speed testing procedures with internationally recognised best practices while also clarifying existing safety criteria to ensure more effective regulatory oversight. The measure preserves a strong emphasis on passenger safety while adapting to the capabilities of modern tyre engineering.

Strong support for the initiative has emerged from the tyre manufacturing sector. Anne Forristall Luke, President and CEO of the U.S. Tire Manufacturers Association, praised the bipartisan effort as a crucial step towards aligning American rules with technological progress, bolstering road safety and enhancing the industry’s global competitiveness. Executives from major manufacturers, including Continental Tire, Goodyear and Yokohama, have similarly endorsed the update, noting that it would allow engineering and compliance resources to focus on innovations that genuinely benefit drivers.

Senator Warnock highlighted the importance of Georgia’s prominent tyre production sector, while Senator Wicker emphasised that federal regulations have failed to keep pace with evolving manufacturing technology. Industry leaders collectively view the act as a thoughtful, science-based modernisation that supports domestic manufacturing competitiveness and ensures that safety standards reflect the demands of modern vehicles, roads and driving conditions across the country.

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Bridgestone's e-CENTRE Excellence Programme has delivered a significant financial boost to two community organisations in South London, with nearly GBP 1,000 raised through a charity initiative run by Merityre Southfields, a flagship Bridgestone e-CENTRE. The campaign generated a total of GBP 938, which was evenly distributed between St Michael's Church Social Projects and the Friends of Wimbledon Park, both of which are vital to the Wandsworth area.

Over a five-month period spanning November and December 2025, as well as February to April 2026, motorists were given a one-pound donation token with every Bridgestone tyre purchased. Customers were then able to choose which of the two local causes would receive their contribution, resulting in GBP 464 for St Michael's and GBP 474 for the Friends of Wimbledon Park.

The funds allocated to St Michael's Church Social Projects will finance the installation of an additional water tap at its Kitchen Garden Project, located on the Church Memorial Field. Since its establishment in 2020, the garden has expanded into a productive allotment with over 30 raised beds, providing fresh organic produce for community lunches and a weekly food bank. The new tap is expected to reduce watering time for volunteers, enabling them to dedicate more attention to the retired, unemployed, isolated and vulnerable individuals who rely on the project for support, skill development and social connection.

Meanwhile, the Friends of Wimbledon Park will direct its share towards a new seating area in the Waterfall Garden, with any leftover funds supporting tree and bulb planting as well as maintenance materials. This retail-led effort exemplifies a core component of Bridgestone's broader e-CENTRE Excellence Programme, which has allocated over GBP 1 million to encourage retailers to adopt sustainable practices and foster positive social and environmental change within their localities.

Dene Arnold, Director, Merityre, said, “As a business rooted in the local community, we wanted to give our customers the opportunity to support causes that really matter to people in Southfields. We're incredibly grateful to everyone who got behind the campaign and helped us raise such a fantastic amount. Being part of Bridgestone's e-CENTRE network is about much more than providing premium products and services. It's about making a meaningful contribution to the communities we serve and creating a positive impact beyond the garage doors. It's especially rewarding to know exactly where the money is going. Whether it's helping volunteers continue to grow fresh produce for people in need or creating new spaces for the community to enjoy in Wimbledon Park, these are projects that will make a lasting difference locally.”

Gresia Cabrera, Bridgestone's Business Development Manager and project lead for the e-CENTRE programme, said, “Community engagement sits at the heart of the eCentre philosophy, so it's fantastic to see Merityre Southfields bringing that vision to life. The team continues to demonstrate that modern tyre retailers can be a force for good, supporting local people and causes while delivering outstanding service for motorists. Initiatives such as this show that the industry can make a genuine difference and create value far beyond tyres alone. One of the strengths of the e-CENTRE programme is that it empowers retailers to make a meaningful impact in the communities they serve. Seeing these donations translated into practical improvements that will benefit local people for years to come is exactly what the programme is all about.”

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