Until the start of vaccination, so many deaths and blockages shut down the industry, as well as businesses and individuals. The lack of labour and consumers only brought uncertainty to people's lives. No one, including governments, was able to overcome all the unknowns.

Later, people began to learn to live with this virus and to learn facilities for practicing social distancing and other preventive measures to reduce the spread of germs. Then the daily life went to normal by half. Consumer markets have started offering services with social distancing.

Then, large companies launched initiatives for the vaccination of employees and some promoted the payment of about USD$ 25 as a bonus for the first volunteers. Employees began to work in stores under pandemic conditions. So, it is the same in tyre shops, for example, to help and maintain the tyres of customers' cars in good condition, which of course ensured mobility in cities so that vehicles let vehicles circulate on the road . People could get the food, medicine, supplies and medical care they need.

Manufacturers should sometimes be able to collaborate with competitors to survive together in tough days.

Sustainability has never been more worth talking about in recent decades to be a legitimate topic on pandemic dates.  One thing is for sure, at the same time, we can never know which companies have really benefited from being willing to invest in the past with a desire to make the business sustainable in the future. We will reach and appreciate these businesses later, as accurate tax and market data as a primary result of a successful business emerges after three consecutive years.

Anyone who has taken seriously the alerts of a post-2015 virus that could one day be a reality and a threat to humanity and go unchecked in nearly three years is supposed to be ready for pandemic dates. Is it really possible to take such a viral effect into account in the risk analysis? But if so, this company is already at least six years ahead of its competition.

We never forget that keeping reliable and loyal consumers is our future.

Today, many industries must survive with material suppliers, customers and its service providers. We can add its competitors as a fourth pole at the corner its competitors,. sSo that companies in the same category should move together and collaborate in difficult days. Suppose Suppose they accept each other's stronger side in a part of the main processes, it might help better in that specific part, s. So that sustainability is ensured for the sake of sociality and economy.

As a sustainable business continuity in raw materials, services, market consistency, health and safety of white and blue colours, loyalty and morals of employees, reliability of energy sources and capacity manufacturing operations. Any production company that never lacks the above can be successful and be considered ‘“sustainable”’ in the medium term. In the long term, the requirements of the environmental authorities must be respected;, social projects must be distributed among the employees.

A real investment in the company's brand must be made. It is sure that the ‘“No Waste’” and ‘“Green Company’” image reinforces the company's brand. May all of these lead the company to establishing production lines that consume less energy and are more efficient. Roof or wall solar collectors, rainwater harvesting pipes, efficient coolers, pumps and electric motors are expected to follow so far to be more durable.

Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum . Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

What about reliable and loyal consumers? We have to bear in mind that consumers are our future. Any excessive savings, if it means reluctance in services or compromises on quality, will result in days of unemployment after a while. Thus, a well-adapted balance between costs and savings is always to be favoured in terms of sustainability.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum  even though they still cannot meet the needs of retailers. Retail stores can only cover 10 percent% to 45 percent% of the demand for walk-in customers. On the other hand, tyre manufacturers can meet dealer needs around 50 percent or 75 percent of orders, while supplying that amount with overproduction and heavy SKUs.

Another headache is the production of winter tyres in the summer, although sales are highly dependent on the severity of winter and upcoming snowfall. Tyre manufacturers often have to overproduce and have a large inventory. In recent years, the climate has changed the practices and the ability to estimate winter tyre sales mainly in Europe.

Therefore, any tyre manufacturer that meets dealer demand and is able to produce a minimum number of SKUs will have a head start and make a difference in terms of efficiency.

Anti-climax after stopping production for some reason of uncertainty is more costly.

After the long days of pandemic, which still affects the daily life of human beings, sustainability has become a matter of vitality for most companies. Lost markets can be won over time, but a climax after production ceases for some reason of uncertainty would be more costly.

The truths of having greener products, grasping the digitiszation movement and mobility trends, efficiency improvements, well-organiszed material sourcing, skills development in manufacturing operations, systematic management of product development and R&D activities, the search for alternatives for automation and artificial intelligence are still vital but not much more valuable than being sufficiently sustainable.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions. It is important to be progressive in the correct initiatives. So tyre manufacturers who manage a well-developed framework for change and agile strategies will win.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions.  To be progressive in the correct initiatives is inevitable to support. (TT)

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Dunlop Tyre Europe GmbH (DUNLOP) has unveiled a comprehensive winter and all-season tyre portfolio for the 2026 season, targeting European drivers who face unpredictable cold-weather conditions. The range covers high-performance passenger car and SUV applications, blending dependable winter traction with year-round versatility. The lineup includes the DUNLOP WINTER, WINTER SPORT 5, SP WINTER SPORT 4D and SP WINTER SPORT 3D winter tyres, alongside the DUNLOP ALL SEASON 2 for those seeking a single year-round solution.

The DUNLOP WINTER addresses drivers prioritising balanced low-temperature performance. Its directional tread and multidirectional sipes evacuate water and slush efficiently, supporting grip and stability, while lightweight materials reduce rolling resistance and aid fuel efficiency. It earned an ‘Exemplary’ rating in last year's Auto Bild tyre test, also praised for strong value. The WINTER SPORT 5, fitted as original equipment on selected Mercedes-Benz models, uses wide, deep grooves for efficient water evacuation and predictable cold-weather handling.

For enthusiasts, the SP WINTER SPORT 4D offers direct steering response through a lightweight construction, interlocking sipes, V-shaped snow grooves and an adaptive winter compound that promotes even contact-patch pressure. It is trusted as original equipment by Audi, BMW, Mercedes-Benz and Porsche. The SP WINTER SPORT 3D, original equipment on selected Audi, BMW, Mercedes-Benz and Volkswagen models, combines three-dimensional interlocking sipes for snow traction and braking with a Shape Lock System that maintains tread stability at higher speeds.

Completing the portfolio, the DUNLOP ALL SEASON 2 delivers a balance of summer and winter tyre benefits across varied conditions. Its 3D interlocking sipes aid winter traction, while a reinforced carcass supports stability and handling on both wet and dry surfaces, providing year-round confidence for European motorists.

Marcus Schulz, Assistant Manager – Product Planning, Dunlop Tyre Europe GmbH, said, "Winter no longer necessarily means facing months of snow and ice, with often milder temperatures adding to the unpredictability of the weather. This makes it even more important to have tyres that can cope with a wide range of weather conditions. With our winter portfolio, DUNLOP offers tyres designed to meet the increasingly diverse conditions and ensuring drivers can rely on consistent performance.

"In DUNLOP's first full year with Sumitomo Rubber Industries, we are entering a new chapter in Europe. By continuously strengthening and expanding our product portfolio, we are enhancing the brand's competitiveness and laying the ideal foundation for a successful and safer 2026 winter season.”

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Michelin has broadened its agricultural trailer tyre lineup with the launch of the MICHELIN WORKXBIB. Designed primarily for tipping trailers, slurry tankers, manure spreaders and similar farm equipment, the new addition complements the existing MICHELIN TRAILXBIB, which features the company’s patented Ultraflex technology for reduced soil compaction.

Engineered to handle the demands of trailer platforms, the WORKXBIB combines endurance, high load capacity and reliability for intensive road use. It supports loads of up to 6,500 kg at speeds of 65 kmph and is offered in a size range tailored to current vehicles, drawing on Michelin’s innovation to deliver dependable performance.

The tyre’s flat crown and reinforced, serrated shoulders provide a larger footprint, promoting stability even under heavy loads and at high speed. A steel-belted crown, robust carcass and bead area, and a high-performance rubber compound enhance puncture resistance. Serrated shoulders improve stability on sloping ground, while large tread blocks self-clean to reduce maintenance. This design delivers up to 80 percent longer life than the previous generation of Michelin trailer products.

For contractors and farm owners, the result is fewer tyre replacement and maintenance stops, greater equipment availability and better-controlled operating costs. The replacement market rollout begins with size 600/55 R26.5 in October 2026, followed by three additional sizes in the second quarter of 2027: 650/55 R26.5, 600/60 R30.5 and 560/60 R22.5.

Tom Saunders, Agricultural Beyond Road Customer Engineering Support Manager at Michelin, said, “In a sector marked by increasingly intensive road use and demanding field performance, we’ve developed the MICHELIN WORKXBIB for contractors and farmers. Our latest fitment has a wide range of applications from public works and civil engineering through to haulage and livestock farming.”

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Tegeta Green Planet participated in a Circular Economy Action Platform meeting hosted by the UN Global Compact Network Georgia on 6 October. The session examined packaging waste management and the need for technical regulation from a business standpoint, with participants exploring existing practices and the challenges tied to the issue.

Attendees stressed that an effective waste management system would serve environmental goals while giving businesses a clear and predictable operating environment. Shalva Akhvlediani, Director of Tegeta Green Planet, presented the company’s vision and hands-on experience. Discussion topics included the Extended Producer Responsibility system, the role of businesses in waste management and practical obstacles to advancing a circular economy in Georgia.

As an EPR organisation, Tegeta Green Planet helps producers and importers meet their environmental obligations and supports an effective waste chain spanning collection, proper treatment and conversion into a resource. Akhvlediani detailed the company’s work with used tyres, waste oils and automotive batteries, noting that a sustainable system demands coordinated cooperation among businesses, government and other stakeholders alongside practical experience.

The meeting underscored the value of technical regulation, with clear requirements and strong enforcement seen as ways to develop waste management, reinforce responsible business practices and encourage more efficient resource use. Developing a circular economy remains a key focus for Tegeta Green Planet, which continues working with the business, public and educational sectors so that waste management moves beyond regulatory compliance toward reuse and recycling opportunities.

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TyreSafe, UK’s leading tyre safety charity, has raised concerns that overconfidence among UK motorists could be concealing a serious road safety problem. Fresh research indicates a notable gap between how drivers rate their own abilities and their actual vehicle maintenance habits. While 42 percent of drivers consider themselves above average at handling emergencies, that figure rises to 51 percent among men. Yet 1 in 10 has never examined tyre pressure or tread depth, and merely a quarter have done so within the previous month.

Regional patterns remain broadly similar, though behavioural differences point to inconsistent awareness and upkeep across the country. The organisation stresses that tyres represent the sole contact between a vehicle and the road, meaning even minor defects can materially affect braking, grip and control. TyreSafe is therefore urging drivers to incorporate regular tyre checks into their routines and to act before they react.

Stuart Lovatt, Chairman, TyreSafe, said, “Confidence is not a substitute for preparation. No matter how skilled a driver believes they are, tyres ultimately determine how a vehicle performs in an emergency. You cannot outdrive poor tyre condition. Regular checks are essential to ensure your vehicle responds as expected when it matters most.”

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