Until the start of vaccination, so many deaths and blockages shut down the industry, as well as businesses and individuals. The lack of labour and consumers only brought uncertainty to people's lives. No one, including governments, was able to overcome all the unknowns.

Later, people began to learn to live with this virus and to learn facilities for practicing social distancing and other preventive measures to reduce the spread of germs. Then the daily life went to normal by half. Consumer markets have started offering services with social distancing.

Then, large companies launched initiatives for the vaccination of employees and some promoted the payment of about USD$ 25 as a bonus for the first volunteers. Employees began to work in stores under pandemic conditions. So, it is the same in tyre shops, for example, to help and maintain the tyres of customers' cars in good condition, which of course ensured mobility in cities so that vehicles let vehicles circulate on the road . People could get the food, medicine, supplies and medical care they need.

Manufacturers should sometimes be able to collaborate with competitors to survive together in tough days.

Sustainability has never been more worth talking about in recent decades to be a legitimate topic on pandemic dates.  One thing is for sure, at the same time, we can never know which companies have really benefited from being willing to invest in the past with a desire to make the business sustainable in the future. We will reach and appreciate these businesses later, as accurate tax and market data as a primary result of a successful business emerges after three consecutive years.

Anyone who has taken seriously the alerts of a post-2015 virus that could one day be a reality and a threat to humanity and go unchecked in nearly three years is supposed to be ready for pandemic dates. Is it really possible to take such a viral effect into account in the risk analysis? But if so, this company is already at least six years ahead of its competition.

We never forget that keeping reliable and loyal consumers is our future.

Today, many industries must survive with material suppliers, customers and its service providers. We can add its competitors as a fourth pole at the corner its competitors,. sSo that companies in the same category should move together and collaborate in difficult days. Suppose Suppose they accept each other's stronger side in a part of the main processes, it might help better in that specific part, s. So that sustainability is ensured for the sake of sociality and economy.

As a sustainable business continuity in raw materials, services, market consistency, health and safety of white and blue colours, loyalty and morals of employees, reliability of energy sources and capacity manufacturing operations. Any production company that never lacks the above can be successful and be considered ‘“sustainable”’ in the medium term. In the long term, the requirements of the environmental authorities must be respected;, social projects must be distributed among the employees.

A real investment in the company's brand must be made. It is sure that the ‘“No Waste’” and ‘“Green Company’” image reinforces the company's brand. May all of these lead the company to establishing production lines that consume less energy and are more efficient. Roof or wall solar collectors, rainwater harvesting pipes, efficient coolers, pumps and electric motors are expected to follow so far to be more durable.

Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum . Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

What about reliable and loyal consumers? We have to bear in mind that consumers are our future. Any excessive savings, if it means reluctance in services or compromises on quality, will result in days of unemployment after a while. Thus, a well-adapted balance between costs and savings is always to be favoured in terms of sustainability.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum  even though they still cannot meet the needs of retailers. Retail stores can only cover 10 percent% to 45 percent% of the demand for walk-in customers. On the other hand, tyre manufacturers can meet dealer needs around 50 percent or 75 percent of orders, while supplying that amount with overproduction and heavy SKUs.

Another headache is the production of winter tyres in the summer, although sales are highly dependent on the severity of winter and upcoming snowfall. Tyre manufacturers often have to overproduce and have a large inventory. In recent years, the climate has changed the practices and the ability to estimate winter tyre sales mainly in Europe.

Therefore, any tyre manufacturer that meets dealer demand and is able to produce a minimum number of SKUs will have a head start and make a difference in terms of efficiency.

Anti-climax after stopping production for some reason of uncertainty is more costly.

After the long days of pandemic, which still affects the daily life of human beings, sustainability has become a matter of vitality for most companies. Lost markets can be won over time, but a climax after production ceases for some reason of uncertainty would be more costly.

The truths of having greener products, grasping the digitiszation movement and mobility trends, efficiency improvements, well-organiszed material sourcing, skills development in manufacturing operations, systematic management of product development and R&D activities, the search for alternatives for automation and artificial intelligence are still vital but not much more valuable than being sufficiently sustainable.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions. It is important to be progressive in the correct initiatives. So tyre manufacturers who manage a well-developed framework for change and agile strategies will win.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions.  To be progressive in the correct initiatives is inevitable to support. (TT)

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The JK Tyre - WIAA Women's Car Rally to Valley 2026 took off on 28 March from NSCI, Mumbai, with a flag-off ceremony led by Western India Automobile Association (WIAA) Chairman Nitin Dossa and JK Tyre officials. Over 200 women participated, decorating their vehicles around themes like cancer awareness, gender equality and women’s empowerment before driving towards the Novotel Imagicaa hotel in Khopoli.

Families and supporters gathered at the start, creating a festival-like mood as participants wore themed attire. The rally follows a Time-Speed-Distance format, rewarding precision and teamwork over speed, with contestants navigating hilly roads for about 125 kilometres to the finish.

Organised by the 107-year-old non-profit Western India Automobile Association, which advocates for safe mobility, road safety, environmental sustainability and policy change, the event has become a platform celebrating womanhood and resilience. This year’s edition reinforced the global road safety messages of #CommitToLife and #BeSafeBeStrong.

JK Tyre has long supported women in motorsport through dedicated initiatives, and its continued partnership with the WIAA Women’s Car Rally reflects a belief that motorsport can drive meaningful change both on and off the road.

Srinivasu Allaphan, Director – Sales & Marketing, JK Tyre & Industries, said, “For over a decade, we have been committed to encouraging women’s participation in motorsport, and the JK Tyre–WIAA Women’s Car Rally to Valley stands as a testament to that vision. Now a marquee event, the rally celebrates the spirit of motorsport while championing important social causes. We are encouraged by the strong enthusiasm of the participants as we continue to build greater awareness around road safety.”

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Scandinavian Enviro Systems AB (publ) has announced that its representatives on the Board of Directors of the joint venture entity, Infiniteria Europe Sàrl, namely Ewa Björling and Fredrik Aaben, have made the decision to vacate their respective director positions. This move follows prior communications from Enviro regarding a broader strategic shift in its relationship with the joint venture.

Earlier, Enviro had already disclosed that it was initiating a corporate reorganisation process, which included the termination of the various agreements that had previously defined and governed the working relationship and collaborative framework between Enviro and Infiniteria. This fundamental restructuring of their partnership set the stage for further complications, as disagreements began to surface between Enviro’s board members and the other directors serving on the Infiniteria board.

Specifically, the differing viewpoints between these two groups centred on critical matters related to corporate governance standards and the internal functioning of the board itself. Due to the emergence of these unresolved conflicts, combined with the ongoing dissolution of their formal cooperation agreements, Björling and Aaben concluded that stepping down from Infiniteria’s board of directors was the necessary course of action, leading to their formal resignations.

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MESNAC played a central role at the 2026 China Rubber Annual Conference, held in Qingdao from 24 to 27 March by the China Rubber Industry Association. On March 24, the Enlarged Meeting of the Rubber Machinery and Molds Branch took place, gathering key figures such as Deputy Secretary-General Zhu Hong, Branch Secretary-General Jiang Xin and Branch Chairman Guan Bingzheng, who also serves as MESNAC’s Chairman and President. Representatives from leading enterprises and governing units discussed the industry’s 2025 performance, ongoing difficulties and 2026 trends. The session was hosted by Zhou Chuanhai, General Manager of MESNAC Union Technology Co., Ltd.

Bingzheng pointed out that the rubber machinery and moulds industry managed to achieve positive overall growth in 2025 despite facing numerous difficulties. Rubber machinery exports rose notably even under adverse conditions, while the mould sector continued its gradual upward climb. He also noted that the industry has moved away from simply pursuing larger scale and is now prioritising higher quality and better performance.

With 2026 marking the start of the 15th Five Year Plan period, which is crucial for turning China from a large rubber producer into a powerful rubber nation, he laid out three main directions. One is embracing green practices, smart technology and global market expansion. Another is keeping pace with tyre manufacturers moving overseas to enable shared global growth. The third is focusing on new energy tire needs and artificial intelligence upgrades to push the industry towards high end transformation.

On March 26, at a forum themed Digital Empowerment and Green Development, MESNAC Vice President Yang Huili demonstrated how artificial intelligence is deeply applied in rubber tyre making. She described an intelligent system that forms a continuous loop from sensing in real time and learning on its own to making smart decisions and carrying out closed loop actions. It applies industrial vision for accurate measurement with very few missed defects, uses MCC software to merge process data and correct within milliseconds and employs large models for maintenance that quickly locate faults with high precision to enable predictive repairs. Through both strategic leadership and hands on technical demonstration, MESNAC showed its dedication to advancing the industry under changing conditions.

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The Goodyear Tire & Rubber Company has officially launched its 2026 Goodyear Blimp Europe tour, returning the iconic airship to the skies above European motorsport events. This marks a highly anticipated comeback for one of aviation’s most famous aircraft, which will first appear during the opening FIA World Endurance Championship (WEC) race of the season. Spectators at the track can expect a breathtaking sight as the blimp soars overhead, enhancing the atmosphere of race weekend.

For decades, the Goodyear Blimp has been closely linked with legendary sporting moments and stands as a proud emblem of Goodyear’s racing heritage. Its planned flights over FIA WEC races will allow both live attendees and global viewers to catch a glimpse of the airship capturing stunning aerial footage. This tour takes on added significance as Goodyear celebrates 75 years of operations in Luxembourg, a milestone year for the company in Europe. Beyond tyre production, Luxembourg hosts Goodyear’s only Innovation Centre outside United States, where cutting edge technologies and motorsport partnerships are developed.

Fans attending select FIA World Endurance Championship events across Europe throughout the 2026 season are encouraged to watch the skies for the blimp’s appearances. The tour not only highlights Goodyear’s deep roots in racing but also underscores its longstanding commitment to European innovation and manufacturing excellence.

Jan-Piet van Kesteren, Managing Director EMEA & Chief Sales Officer EMEA Consumer, said, “The Goodyear Blimp is one of the most iconic symbols in racing. Seeing it fly above in the skies of several main FIA WEC races is always a special moment for fans. We are excited to bring the Goodyear Blimp back to European skies and share that experience with racing audiences across the region.”

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