Until the start of vaccination, so many deaths and blockages shut down the industry, as well as businesses and individuals. The lack of labour and consumers only brought uncertainty to people's lives. No one, including governments, was able to overcome all the unknowns.

Later, people began to learn to live with this virus and to learn facilities for practicing social distancing and other preventive measures to reduce the spread of germs. Then the daily life went to normal by half. Consumer markets have started offering services with social distancing.

Then, large companies launched initiatives for the vaccination of employees and some promoted the payment of about USD$ 25 as a bonus for the first volunteers. Employees began to work in stores under pandemic conditions. So, it is the same in tyre shops, for example, to help and maintain the tyres of customers' cars in good condition, which of course ensured mobility in cities so that vehicles let vehicles circulate on the road . People could get the food, medicine, supplies and medical care they need.

Manufacturers should sometimes be able to collaborate with competitors to survive together in tough days.

Sustainability has never been more worth talking about in recent decades to be a legitimate topic on pandemic dates.  One thing is for sure, at the same time, we can never know which companies have really benefited from being willing to invest in the past with a desire to make the business sustainable in the future. We will reach and appreciate these businesses later, as accurate tax and market data as a primary result of a successful business emerges after three consecutive years.

Anyone who has taken seriously the alerts of a post-2015 virus that could one day be a reality and a threat to humanity and go unchecked in nearly three years is supposed to be ready for pandemic dates. Is it really possible to take such a viral effect into account in the risk analysis? But if so, this company is already at least six years ahead of its competition.

We never forget that keeping reliable and loyal consumers is our future.

Today, many industries must survive with material suppliers, customers and its service providers. We can add its competitors as a fourth pole at the corner its competitors,. sSo that companies in the same category should move together and collaborate in difficult days. Suppose Suppose they accept each other's stronger side in a part of the main processes, it might help better in that specific part, s. So that sustainability is ensured for the sake of sociality and economy.

As a sustainable business continuity in raw materials, services, market consistency, health and safety of white and blue colours, loyalty and morals of employees, reliability of energy sources and capacity manufacturing operations. Any production company that never lacks the above can be successful and be considered ‘“sustainable”’ in the medium term. In the long term, the requirements of the environmental authorities must be respected;, social projects must be distributed among the employees.

A real investment in the company's brand must be made. It is sure that the ‘“No Waste’” and ‘“Green Company’” image reinforces the company's brand. May all of these lead the company to establishing production lines that consume less energy and are more efficient. Roof or wall solar collectors, rainwater harvesting pipes, efficient coolers, pumps and electric motors are expected to follow so far to be more durable.

Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum . Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

What about reliable and loyal consumers? We have to bear in mind that consumers are our future. Any excessive savings, if it means reluctance in services or compromises on quality, will result in days of unemployment after a while. Thus, a well-adapted balance between costs and savings is always to be favoured in terms of sustainability.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum  even though they still cannot meet the needs of retailers. Retail stores can only cover 10 percent% to 45 percent% of the demand for walk-in customers. On the other hand, tyre manufacturers can meet dealer needs around 50 percent or 75 percent of orders, while supplying that amount with overproduction and heavy SKUs.

Another headache is the production of winter tyres in the summer, although sales are highly dependent on the severity of winter and upcoming snowfall. Tyre manufacturers often have to overproduce and have a large inventory. In recent years, the climate has changed the practices and the ability to estimate winter tyre sales mainly in Europe.

Therefore, any tyre manufacturer that meets dealer demand and is able to produce a minimum number of SKUs will have a head start and make a difference in terms of efficiency.

Anti-climax after stopping production for some reason of uncertainty is more costly.

After the long days of pandemic, which still affects the daily life of human beings, sustainability has become a matter of vitality for most companies. Lost markets can be won over time, but a climax after production ceases for some reason of uncertainty would be more costly.

The truths of having greener products, grasping the digitiszation movement and mobility trends, efficiency improvements, well-organiszed material sourcing, skills development in manufacturing operations, systematic management of product development and R&D activities, the search for alternatives for automation and artificial intelligence are still vital but not much more valuable than being sufficiently sustainable.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions. It is important to be progressive in the correct initiatives. So tyre manufacturers who manage a well-developed framework for change and agile strategies will win.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions.  To be progressive in the correct initiatives is inevitable to support. (TT)

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The Alliance for the Future of Tires (AZuR) has expanded its network by securing Siemens AG (Digital Industries) as its newest partner, taking another step towards advancing digital transformation throughout the tyre and recycling sectors and transformation to a tyre circular economy. This new collaboration reinforces AZuR’s standing as a cross-disciplinary hub that connects innovation, industrial know‑how and sustainable practices.

Siemens brings deep experience in automation and digitalisation to the Europe-wide network, with the shared goal of accelerating a sustainable, ethical and green tyre value chain. The company pursues a holistic approach covering the entire tyre lifecycle, from production and use to end-of-life. A particular emphasis is placed on the end-of-life segment, where Siemens aims to expand its ecosystem through more efficient processing methods and continuous data collection across the increasingly extended lifecycle of tyres.

Working closely with stakeholders including raw material suppliers, machine manufacturers and producers, Siemens seeks to help meet regulatory requirements while unlocking new efficiency gains. A key technological example is the digital twin, a virtual representation of real-world systems and processes. These simulations allow dynamic testing of developments, process optimisations and new methods without physical prototypes, enabling resource-conserving, data-driven improvements for individual tyres or complete recycling and retreading plants.

Siemens’ digital solutions also support precise planning and efficient operation of tyre recycling and retreading facilities for all vehicle types, as well as data-driven tyre tracking for transparent lifecycle documentation. Through this partnership, AZuR demonstrates that transforming the tyre industry depends on the interplay of technology, data and cooperation.

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Linglong Tire has expanded its commercial vehicle portfolio with the introduction of the Linglong Dura Master Van, a new tyre designed specifically for light trucks, vans and motorhomes. This latest addition to the Linglong Master product family emphasises high mileage, low rolling resistance and enhanced driving characteristics. A specialised version, the Dura Master Van e, has been developed to meet the unique requirements of original equipment manufacturers in the automotive industry.

The Dura Master Van features a robust new construction and an optimised tread design with a wider contact surface, delivering significantly higher mileage than its two predecessors, the Green-Max Van and Green-Max Van HP. An innovative tread compound reduces rolling resistance, translating into meaningful cost savings for commercial users. The reinforced carcass enhances load capacity for fully laden vehicles, while new sipe technology combined with a silica-based compound shortens wet braking distances and improves handling on both wet and dry roads.

Production of both the Dura Master Van and the Dura Master Van e is exclusively taking place at Linglong’s advanced tyre factory in Zrenjanin, Serbia, with immediate availability. A total of 29 sizes ranging from 12 to 17 inches will be delivered starting in spring 2026 and will reach retail stores thereafter. The Dura Master Van e, offered in two 16-inch sizes, will be supplied directly to OEMs following individual manufacturer approvals.

Development of the new tyres was led by Linglong’s European Development Center in Hanover, with testing conducted at the Idiada test track in Spain and the company’s own Sino Asia proving ground in China. Looking ahead, Linglong will further expand its van tire lineup in fall 2026 with the introduction of the Dura Master Van 4S, a new all-season tread pattern specifically engineered for light commercial vehicles.

Wencheng Liu, Head of Product Management, Linglong Tire, said, "With the Linglong Dura Master Van, we are expanding our range in the light commercial vehicle sector and offering a high-performance solution for businesses as well as private households. The tyre combines high mileage with safety and efficiency – crucial factors for cost-conscious families and entrepreneurs who use their vehicles every day."

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Tegeta Green Planet, under the leadership of CEO Shalva Akhvlediani, has positioned Georgia as a notable participant in Europe’s circular economy ecosystem through its strong engagement at the 31st annual conference of the European Tyre Recycling Association (ETRA). The event served as a key platform where Akhvlediani presented Georgia’s approach to converting waste materials into valuable industrial resources, marking a significant step for the country’s environmental strategy.

The involvement of Georgia at the Brussel-based conference highlighted the strategic importance of RECSOL LLC, a collaborative venture aimed at establishing modern tyre recycling facilities in Georgia that comply with European Union standards. This project is designed to bridge local industrial needs with internationally recognized environmental and technological benchmarks, reinforcing the country’s commitment to sustainable development.

ETRA’s 2026 gathering took place amid rapidly tightening environmental regulations across Europe, including new sustainability targets and the implementation of Extended Producer Responsibility frameworks. In this context, Akhvlediani’s presentation took on added significance, positioning Georgia alongside European nations that are actively shifting from conventional waste management towards integrated circular economy models. The focus moved beyond simple tyre recycling to creating interconnected systems for material reuse.

A central theme of the address was the transformation of end-of-life tyres into high-quality secondary raw materials such as rubber granules, powders, steel and textile components. Advances in recycling technology now allow these materials to serve industrial value chains more effectively, though Akhvlediani emphasised that processing alone is insufficient without stable demand and integration into manufacturing. This is where RECSOL LLC plays an intermediary role, ensuring uniform output that meets European specifications.

Tegeta Holding, through its Tegeta Green Planet division, has made circular economy strategy a priority, with RECSOL LLC as a core initiative. The planned recycling factory is intended to serve both domestic and export markets, aligning with European technological and environmental standards while remaining scalable for future growth. This industrial capacity positions Georgia as a potential bridge between Europe and the Caucasus region, attracting foreign investment and creating regional supply chains for recycled goods.

Regulatory harmonisation was another key point raised at ETRA 2026, particularly regarding emission controls, energy management, product certification and reporting systems. Akhvlediani also highlighted downstream applications such as rubberised asphalt, which offers enhanced road durability, lower maintenance costs, reduced noise and improved safety. Using recycled materials in infrastructure development would allow Georgia to turn waste into a driver of economic and environmental progress.

Looking beyond the conference, attention is now shifting to implementation, including finalising engineering designs, securing investment and linking suppliers with end users. The 2026 ETRA meeting marked a pivotal moment for Georgia’s industrial and environmental ambitions, with Akhvlediani, Tegeta Holding, Tegeta Green Planet and RECSOL LLC collectively steering the country towards becoming a contributing partner in Europe’s circular economy.

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Pirelli has marked a successful start to the 2026 Deutsche Tourenwagen Masters season, as the specially developed P Zero tyres for DTM’s GT3 cars received widespread praise from drivers and teams following the opening round at the Red Bull Ring in Austria. The weekend featured bright sunshine, mild temperatures, close competition and full grandstands, with German brands demonstrating absolute dominance on track. From Pirelli’s perspective, the event encapsulated the best possible debut for its exclusive tire technology.

The Red Bull Ring crowd witnessed two thrilling races. Saturday’s victory went to Thomas Preining of the Manthey team driving a Porsche, who secured the win after qualifying third in an exceptionally tight session. That qualifying session saw lap times surpass the 2023 track record, with eleven drivers finishing within less than one second of each other. Behind Preining, Luca Auer in a Landgraf team Mercedes-AMG finished second, followed by Maro Engel in a Ravenol team Mercedes-AMG in third.

Sunday’s race delivered another dramatic contest, with Engel taking the win after starting from fifth on the grid. Marco Wittmann in a Schubert team BMW climbed from ninth place to finish second, while Auer claimed third again. Spectators also enjoyed action from other Pirelli-partnered categories, including GT Masters, GT4 Germany and the FIA Formula Regional championship, which launched its season with a new generation of cars fitted with bespoke 15-inch Pirelli P Zero tyres developed exclusively for that series.

Matteo Braga, Circuit Activity Manager, Pirelli, said, "We are very satisfied with the performance of the new P Zero tyres for the DTM. It was not a given that already at the first race the drivers would be able to get the best out of the tyres, exploiting the performance optimised for this race format. We saw many different tyre strategies, which was one of the objectives set for us by the teams and the promoter during product development. Furthermore, the faster warm-up minimised the impact of pit stops, allowing drivers to defend their position more easily after the stop. There will certainly still be a great deal for everyone to learn: first and foremost on our side, as we gathered interesting data over the weekend, but also on the drivers' side, who will need to optimise the management of the mix between new and used tyres over the course of each event and throughout the seasonal carry-over."

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