Until the start of vaccination, so many deaths and blockages shut down the industry, as well as businesses and individuals. The lack of labour and consumers only brought uncertainty to people's lives. No one, including governments, was able to overcome all the unknowns.

Later, people began to learn to live with this virus and to learn facilities for practicing social distancing and other preventive measures to reduce the spread of germs. Then the daily life went to normal by half. Consumer markets have started offering services with social distancing.

Then, large companies launched initiatives for the vaccination of employees and some promoted the payment of about USD$ 25 as a bonus for the first volunteers. Employees began to work in stores under pandemic conditions. So, it is the same in tyre shops, for example, to help and maintain the tyres of customers' cars in good condition, which of course ensured mobility in cities so that vehicles let vehicles circulate on the road . People could get the food, medicine, supplies and medical care they need.

Manufacturers should sometimes be able to collaborate with competitors to survive together in tough days.

Sustainability has never been more worth talking about in recent decades to be a legitimate topic on pandemic dates.  One thing is for sure, at the same time, we can never know which companies have really benefited from being willing to invest in the past with a desire to make the business sustainable in the future. We will reach and appreciate these businesses later, as accurate tax and market data as a primary result of a successful business emerges after three consecutive years.

Anyone who has taken seriously the alerts of a post-2015 virus that could one day be a reality and a threat to humanity and go unchecked in nearly three years is supposed to be ready for pandemic dates. Is it really possible to take such a viral effect into account in the risk analysis? But if so, this company is already at least six years ahead of its competition.

We never forget that keeping reliable and loyal consumers is our future.

Today, many industries must survive with material suppliers, customers and its service providers. We can add its competitors as a fourth pole at the corner its competitors,. sSo that companies in the same category should move together and collaborate in difficult days. Suppose Suppose they accept each other's stronger side in a part of the main processes, it might help better in that specific part, s. So that sustainability is ensured for the sake of sociality and economy.

As a sustainable business continuity in raw materials, services, market consistency, health and safety of white and blue colours, loyalty and morals of employees, reliability of energy sources and capacity manufacturing operations. Any production company that never lacks the above can be successful and be considered ‘“sustainable”’ in the medium term. In the long term, the requirements of the environmental authorities must be respected;, social projects must be distributed among the employees.

A real investment in the company's brand must be made. It is sure that the ‘“No Waste’” and ‘“Green Company’” image reinforces the company's brand. May all of these lead the company to establishing production lines that consume less energy and are more efficient. Roof or wall solar collectors, rainwater harvesting pipes, efficient coolers, pumps and electric motors are expected to follow so far to be more durable.

Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum . Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

What about reliable and loyal consumers? We have to bear in mind that consumers are our future. Any excessive savings, if it means reluctance in services or compromises on quality, will result in days of unemployment after a while. Thus, a well-adapted balance between costs and savings is always to be favoured in terms of sustainability.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum  even though they still cannot meet the needs of retailers. Retail stores can only cover 10 percent% to 45 percent% of the demand for walk-in customers. On the other hand, tyre manufacturers can meet dealer needs around 50 percent or 75 percent of orders, while supplying that amount with overproduction and heavy SKUs.

Another headache is the production of winter tyres in the summer, although sales are highly dependent on the severity of winter and upcoming snowfall. Tyre manufacturers often have to overproduce and have a large inventory. In recent years, the climate has changed the practices and the ability to estimate winter tyre sales mainly in Europe.

Therefore, any tyre manufacturer that meets dealer demand and is able to produce a minimum number of SKUs will have a head start and make a difference in terms of efficiency.

Anti-climax after stopping production for some reason of uncertainty is more costly.

After the long days of pandemic, which still affects the daily life of human beings, sustainability has become a matter of vitality for most companies. Lost markets can be won over time, but a climax after production ceases for some reason of uncertainty would be more costly.

The truths of having greener products, grasping the digitiszation movement and mobility trends, efficiency improvements, well-organiszed material sourcing, skills development in manufacturing operations, systematic management of product development and R&D activities, the search for alternatives for automation and artificial intelligence are still vital but not much more valuable than being sufficiently sustainable.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions. It is important to be progressive in the correct initiatives. So tyre manufacturers who manage a well-developed framework for change and agile strategies will win.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions.  To be progressive in the correct initiatives is inevitable to support. (TT)

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The Goodyear Tire & Rubber Company expanded its all-season portfolio with the Vector All Season 4, launched in late April 2026 and aimed at a broader span of European vehicles, from premium models to electric vehicles. Aimed at motorists who prefer a single set of tyres for the whole year, the product builds on almost five decades of Goodyear all-season development and debuts WeatherReady Technology, an engineering platform created to keep performance steady as conditions shift.

Independent testing has already brought the tyre attention. Tyre Reviews named it ‘Test Winner’ in its most recent all-season comparison, and Auto Bild Allrad likewise placed it first as ‘Test Winner’, drawing attention to exemplary snow traction plus second-place finishes in snow handling, dry handling and rolling resistance.

For regions where climate, roads and regulations favour all-weather rubber, the Vector All Season 4 serves as a premium choice for drivers wanting readiness for dry, wet and milder winter conditions year-round while easing the hassle of seasonal swaps such as workshop appointments, scheduling and off-season storage. Balanced dry, wet and winter capability now reaches rim diameters up to 23 inches, opening premium year-round convenience to segments that previously lacked an all-season option.

The new tyre sits alongside Goodyear’s existing all-weather range, including the Vector 4Seasons Gen-3, which in 2024 became the first all-season tyre to earn ADAC’s overall ‘Good’ rating. The Gen-3 remains especially suited to smaller cars, with most SKUs at 16 inches and below, pairing strong wet and snow performance with efficiency. Goodyear’s all-weather work dates to 1977 and the Tiempo, which the company calls the world’s first all-weather tyre. With the technology’s 50th anniversary nearing in 2027, Goodyear continues refining all-season tyres for evolving European driving conditions.

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Hankook Tire’s new Winter i*cept evo 4 delivered a strong debut in Auto Bild’s major 2026 winter tyre test, finishing joint third among 50 models in size 245/45 R19. The premium tyre earned an overall score of 1.4 and an ‘exemplary’ rating reserved for only the four highest-placed tyres. Testing was carried out on a BMW 5 Series, with two tyres sharing first place and two sharing third after consistently strong results across all 16 disciplines.

The publication’s test panel characterised the Hankook model as a newcomer combining a strong cost profile with precise dry-road handling. Before the full test, all 50 tyres underwent wet and snow braking comparisons, and only the 20 with the shortest combined stopping distances progressed. Hankook had already secured fourth place in qualifying with a combined braking distance of 65.5 metres.

Its individual results comprised 36.3 metres when braking from 80 kmph in wet conditions and 29.2 metres from 50 kmph on snow. The outcome marks a successful test debut for the Winter i*cept evo 4, placing it among the leading performers in the 2026 evaluation.

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Apollo Tyres’ five manufacturing plants in India have received Five-Star Ratings and Sword of Honour awards for 2026 from the British Safety Council, recognising their occupational health and safety management.

The awards follow the council’s Five-Star Occupational Health and Safety Audit, which assesses an organisation’s safety policies, processes and practices through documentation reviews, stakeholder interviews and sampling of operational activities.

The Sword of Honour recognises organisations that achieve the maximum five stars in the council’s independent audit and demonstrate a strong culture of health and safety across their operations. The 2026 awards mark the 47th consecutive year in which the council has presented the honour.

Rajeev Kumar Sinha, Chief Manufacturing And Sustainability Officer at Apollo Tyres, said: “Safety is a core value at Apollo Tyres and integral to everything we do. The recognition of all five of our manufacturing plants in India by the British Safety Council reflects our collective commitment to high standards of health and safety. While this achievement is a matter of pride, we remain focused on continuous improvement and fostering a culture where everyone takes ownership of safety and returns home safe every day.”

Peter McGettrick, Chairman of the British Safety Council, said: “On behalf of the board of trustees and staff of the British Safety Council I would like to congratulate Apollo Tyres on achieving the highest standards of its health and safety management. Achieving recognition of this sort takes absolute dedication and the utmost professionalism. We are proud to support you in your achievements and delighted we can contribute to your ongoing success.”

Mike Robinson, Chief Executive of the British Safety Council, added: “I would like to congratulate Apollo Tyres and its staff on this award, in tribute to their commitment to keeping their workplace safe and healthy and contributing to safeguarding the environment. All of the Sword award-winning organisations share a commitment and willingness to achieve the uppermost standards of health and safety. We thank Apollo Tyres for contributing to achieving our vision that no one should be injured or made ill through their work.”

The assessment period for the 2026 awards ran from  1 August 2025 to 31 July  2026. Award recipients also had to demonstrate to an independent adjudication panel a track record of good health and safety practices throughout their organisations, from the shopfloor to the boardroom.

Apollo Tyres manufactures tyres in India and Hungary and sells products under the Apollo and Vredestein brands in more than 100 countries.

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Michelin will present its newest trailer tyre, the 385/65 R22.5 X Multi T2, at stand D60 during RTX Scotland, scheduled for 18–19 November at Glasgow’s SEC. The Glasgow event marks the UK show debut for the tyre, which Michelin says offers 15 percent more mileage and six percent lower rolling resistance than the model it replaces.

Alongside the tyre, Michelin will highlight its Remix 2 process, an extension of its multi-life policy that permits a second retread and further regrooving. The company claims this can extend a tyre’s service life by as much as 375 percent. Remix 2 is presently undergoing trials with selected Michelin customers and builds on established retreading at the firm’s Stoke remanufacturing site.

Designed for regional and mixed transport, the X Multi T2 handles heavy loads and lateral forces during manoeuvring while remaining robust across varied conditions. It carries EU label ratings of B for rolling resistance, C for wet grip and A for external rolling noise, plus 3PMSF and M+S markings for winter suitability.

The combination of a second premium retread with up to three regroovings during service is central to Michelin’s multi-life proposition. Fleets gain greater value and mileage from each fitment, with the maximum safe distance potentially reaching 375 percent of a single-life Michelin tyre’s baseline.

Andrew French, B2B Sales Director at Michelin UK & Ireland, said, “We’re excited to be giving the X Multi T2 its UK debut at RTX Scotland. Enhancing our popular X Multi range, it’s another asset that can help hauliers go further for less as part of a well-managed tyre policy. The opportunity to showcase our Remix 2 offer, which can significantly boost the longevity of each tyre and reduce the total cost of ownership, underlines our commitment to maximising value.”

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