Until the start of vaccination, so many deaths and blockages shut down the industry, as well as businesses and individuals. The lack of labour and consumers only brought uncertainty to people's lives. No one, including governments, was able to overcome all the unknowns.

Later, people began to learn to live with this virus and to learn facilities for practicing social distancing and other preventive measures to reduce the spread of germs. Then the daily life went to normal by half. Consumer markets have started offering services with social distancing.

Then, large companies launched initiatives for the vaccination of employees and some promoted the payment of about USD$ 25 as a bonus for the first volunteers. Employees began to work in stores under pandemic conditions. So, it is the same in tyre shops, for example, to help and maintain the tyres of customers' cars in good condition, which of course ensured mobility in cities so that vehicles let vehicles circulate on the road . People could get the food, medicine, supplies and medical care they need.

Manufacturers should sometimes be able to collaborate with competitors to survive together in tough days.

Sustainability has never been more worth talking about in recent decades to be a legitimate topic on pandemic dates.  One thing is for sure, at the same time, we can never know which companies have really benefited from being willing to invest in the past with a desire to make the business sustainable in the future. We will reach and appreciate these businesses later, as accurate tax and market data as a primary result of a successful business emerges after three consecutive years.

Anyone who has taken seriously the alerts of a post-2015 virus that could one day be a reality and a threat to humanity and go unchecked in nearly three years is supposed to be ready for pandemic dates. Is it really possible to take such a viral effect into account in the risk analysis? But if so, this company is already at least six years ahead of its competition.

We never forget that keeping reliable and loyal consumers is our future.

Today, many industries must survive with material suppliers, customers and its service providers. We can add its competitors as a fourth pole at the corner its competitors,. sSo that companies in the same category should move together and collaborate in difficult days. Suppose Suppose they accept each other's stronger side in a part of the main processes, it might help better in that specific part, s. So that sustainability is ensured for the sake of sociality and economy.

As a sustainable business continuity in raw materials, services, market consistency, health and safety of white and blue colours, loyalty and morals of employees, reliability of energy sources and capacity manufacturing operations. Any production company that never lacks the above can be successful and be considered ‘“sustainable”’ in the medium term. In the long term, the requirements of the environmental authorities must be respected;, social projects must be distributed among the employees.

A real investment in the company's brand must be made. It is sure that the ‘“No Waste’” and ‘“Green Company’” image reinforces the company's brand. May all of these lead the company to establishing production lines that consume less energy and are more efficient. Roof or wall solar collectors, rainwater harvesting pipes, efficient coolers, pumps and electric motors are expected to follow so far to be more durable.

Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum . Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

What about reliable and loyal consumers? We have to bear in mind that consumers are our future. Any excessive savings, if it means reluctance in services or compromises on quality, will result in days of unemployment after a while. Thus, a well-adapted balance between costs and savings is always to be favoured in terms of sustainability.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum  even though they still cannot meet the needs of retailers. Retail stores can only cover 10 percent% to 45 percent% of the demand for walk-in customers. On the other hand, tyre manufacturers can meet dealer needs around 50 percent or 75 percent of orders, while supplying that amount with overproduction and heavy SKUs.

Another headache is the production of winter tyres in the summer, although sales are highly dependent on the severity of winter and upcoming snowfall. Tyre manufacturers often have to overproduce and have a large inventory. In recent years, the climate has changed the practices and the ability to estimate winter tyre sales mainly in Europe.

Therefore, any tyre manufacturer that meets dealer demand and is able to produce a minimum number of SKUs will have a head start and make a difference in terms of efficiency.

Anti-climax after stopping production for some reason of uncertainty is more costly.

After the long days of pandemic, which still affects the daily life of human beings, sustainability has become a matter of vitality for most companies. Lost markets can be won over time, but a climax after production ceases for some reason of uncertainty would be more costly.

The truths of having greener products, grasping the digitiszation movement and mobility trends, efficiency improvements, well-organiszed material sourcing, skills development in manufacturing operations, systematic management of product development and R&D activities, the search for alternatives for automation and artificial intelligence are still vital but not much more valuable than being sufficiently sustainable.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions. It is important to be progressive in the correct initiatives. So tyre manufacturers who manage a well-developed framework for change and agile strategies will win.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions.  To be progressive in the correct initiatives is inevitable to support. (TT)

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Hankook Tire has underscored the competitiveness of its winter and all-season portfolio through strong showings in two recent independent assessments. The Kinergy 4S 2 all-season tyre and the Winter i*cept RS 3 winter tyre both earned top-tier results in tests conducted by Auto Zeitung, in its issue 20/2026, and by the Automobilclub von Deutschland (AvD) in August 2026. The evaluations positioned the manufacturer’s products favourably across multiple performance and economic criteria.

In the Auto Zeitung all-season comparison, the Kinergy 4S 2 was assessed in the widely used 225/45 R 17 fitment and received the publication’s ‘Highly recommended’ designation. The tyre demonstrated notable composure on snow, with predictable cornering behaviour that testers described as making it a comfortable winter-capable option. It also excelled in aquaplaning resistance while cornering and recorded the quickest wet-handling lap on the circular track. On dry surfaces, the editorial team noted trouble-free behaviour at the limits, solid projected mileage, and strong value for money.

The AvD’s 2026 all-season test delivered similarly positive outcomes. Evaluated in size 225/50 R 17, the Kinergy 4S 2 claimed the best value-for-money ranking and performed strongly in the economy and environment category, earning 4.78 out of five stars overall. It achieved five stars each for mileage and fuel consumption, along with 4.9 stars for tyre wear. Against a twelve-tyre field, it also placed highly for aquaplaning and aquaplaning in curves, securing 4.20 stars in the final ranking and an overall ‘Good’ rating.

Separately, the Winter i*cept RS 3, tested in 225/45 R 17, received an overall ‘Good’ verdict with 4.26 stars in the AvD winter tyre evaluation. It performed particularly well in snow braking and traction, scoring 4.4 and 4.3 stars, and in aquaplaning in curves and straight-line aquaplaning, with 4.5 and 4.4 stars. The tyre also earned 4.43 stars across economic and environmental criteria, including 4.6 stars for weight and 4.5 stars each for fuel consumption, mileage and tyre wear.

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Bridgestone Corporation has confirmed it will become the exclusive tyre supplier for the ABB FIA Formula E World Championship, the foremost all-electric motorsport series, beginning with the 2026/27 season. The announcement positions the Japanese manufacturer at the centre of a championship that has grown into a global platform for electric racing since its founding in 2014.

The forthcoming season will mark the competitive debut of the GEN4 car, a machine that redefines performance boundaries. With permanent active All-Wheel Drive, remarkable torque and acceleration, the GEN4 reaches 100 kmph in 1.8 seconds and attains a top speed of 335 kmph, while producing a peak output of 815 bhp. These figures make it the quickest and most potent Formula E vehicle ever built.

(From left) Emilio Tiberio (WEST CTO, Bridgestone), Jeff Dodds (CEO, Formula E), Yasuhiro Morita (Global CEO and Representative Executive Officer, Bridgestone), Marek Nawarecki (Senior Circuit Sport Director, FIA) and Hiroshi Imai (Executive Officer, CPO, Global Motorsports, Bridgestone)

To harness this performance, Bridgestone has engineered the POTENZA GEN4 tyre, designed to deliver high grip, broad adaptability across varied road and weather conditions and durability that sustains performance throughout a race. A second specification, the POTENZA GEN4 for TYPHOON TYRE, has also been created to ensure stable handling and strong grip when heavy rain leaves substantial water on the track.

Sustainability features prominently in the tyre programme. Each GEN4 tyre incorporates a 65 percent allocation of recycled and renewable materials, including carbon black recovered from pyrolysis oil of end-of-life tyres and silica derived from rice husks. Natural rubber is drawn from supply chains subject to Bridgestone due diligence, compliant with the GPSNR Assurance System and verified by an independent third party. Manufacturing uses 100 percent renewable energy for both heat and electricity, while low-carbon logistics help curb CO₂ emissions, with chemical recycling of end-of-life tyres among wider value-chain initiatives pursued alongside partners.

Formula E, governed by the FIA, has expanded rapidly through street races in cities such as Monaco, Sao Paulo, Sanya and Tokyo, alongside traditional circuits. Its digital engagement and programmes such as FIA Girls on Track have helped build a fan base exceeding 400 million. Committed to Making Progress Thrilling, the championship demonstrates that electric racing can drive measurable change rather than merely inspire.

The Bridgestone Formula E World Premiere, held in Rome on 30 September ahead of the 2026/27 season, drew representatives from the FIA, Formula E, teams, drivers, international media and influencers. Global CEO Yasuhiro Morita shared his enthusiasm for the entry, while Chief Product Officer for Global Motorsports Hiroshi Imai and WEST Chief Technology Officer Emilio Tiberio detailed the tyre technology behind the GEN4. The new Bridgestone motorsport logo and design elements appeared on the GEN4 tyres for the first time, and Bridgestone’s Technical Center Europe subsequently offered demonstrations of the production site and the development work of engineers and test drivers.

Bridgestone will supply tyres for all races in the 2026/27 Season and will also serve as the title sponsor for the following four races:

Yasuhiro Morita, Global CEO and Representative Executive Officer, Bridgestone Corporation, said, “Our return to the FIA World Championship is an exciting re-entry that embodies Bridgestone’s history of passion and innovation. Under our Mission ‘Serving Society with Superior Quality’, we have continued to push the limits with an insatiable quest for performance and a sense of responsibility for a better future through motorsport activities. On the supreme stage of Formula E, we will further evolve the balance of performance and sustainability and pioneer a new future for mobility. Together with organisers, teams, drivers, partners and fans, we look forward to creating a new future.”

Jeff Dodds, CEO, Formula E, said, “We are delighted to welcome Bridgestone to Formula E as our sole tyre supplier for the 2026/27 Season and beyond. Combining rich motorsport heritage with cutting-edge sustainable innovation, Bridgestone is a fitting partner as we embark on this exciting new era. The GEN4 car represents the pinnacle of sustainable motorsport design, and we look forward to working with Bridgestone as we continue to redefine electric racing and lead the race for progress both on and off the track.”

Marek Nawarecki, Senior Circuit Sport Director, FIA, said, “Bridgestone’s appointment as the sole tyre supplier for the ABB FIA Formula E World Championship marks an exciting new chapter as we enter the GEN4 era. The tyres will play a key role in delivering the performance and efficiency expected from this new generation of Formula E cars. Building on the collaboration already established during the development of the GEN4 tyres, we look forward to continuing this work with Bridgestone, Formula E and the teams to deliver tyres that meet the demanding requirements of the ABB FIA Formula E World Championship and contribute to close, competitive racing for drivers and fans.”

Hiroshi Imai, Executive Officer, CPO, Global Motorsports, Bridgestone Corporation, said, “We are truly delighted to showcase Bridgestone’s technology and passion to the world on the new stage of Formula E. In developing POTENZA GEN4, we pushed the limits of our technology to fully unlock the overwhelming performance of GEN4. In particular, the newly introduced POTENZA GEN4 for TYPHOON TYRE represents a symbolic evolution for the GEN4 era, enabling drivers to confidently take on even wet conditions. By supporting the dramatically evolved GEN4 from the ground up, we are also advancing initiatives towards carbon neutrality and resource circulation, striving to realise sustainable motorsport. We will continue to deliver the superior quality to circuits around the world, bringing new excitement and inspiration to racing fans worldwide.”

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Kumho Tire USA celebrated a strong result at Round Seven of the Formula DRIFT PRO Championship, where KUMHO driver Jack Shanahan drove his E82 BMW to a third-place finish at The Bullring at Las Vegas Motor Speedway on KUMHO Ecsta V730 tyres. The Las Vegas podium was Shanahan’s third of the season, following a third-place result at the Streets of Long Beach opener and a second-place finish at Round Four in Stafford Springs, Connecticut.

After qualifying sixth, Shanahan advanced through the main competition by defeating Jhonnattan Castro in the Top 32, Ryan Tuerck in the Top 16 and Chris Forsberg in the Great 8. In the Final 4, he faced his younger brother, Conor, in a close battle that ended when Jack dropped two tyres off course in Zone 4. Despite the narrow loss, he remains fourth in the standings with one round left in Long Beach, California, on 23–24 October.

The KUMHO Ecsta V730 is an extreme-performance summer tyre designed for exceptional grip, responsiveness and consistency under demanding track conditions, making it a proven option for competitive motorsports and enthusiast drivers.

Ed Cho, CEO, Kumho Tire USA, said, "Jack's performance this season continues to demonstrate not only the determination and skill of our drivers but also the reliability of KUMHO tyres. In high-pressure situations, our drivers can rely on KUMHO tyres to deliver the traction, responsiveness and control they need to compete at their best."

Shanahan said, "It's been an exciting season, and I'm proud to have secured another podium finish with the consistent performance of the KUMHO Ecsta V730 tyres. The team and I are looking forward to carrying this momentum into the final round next month and fight for the Championship podium."

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Shalva Akhvlediani, Director of Tegeta Green Planet, took part in a training course titled ‘Circular Economy and Sustainable Business Models’, organised by the UN Global Compact Network Georgia on 17 September. He presented his organisation’s practical experience in applying circular economy principles and sustainable business models to the participants.

Tegeta Green Planet serves as Tegeta Holding’s environmental arm and operates as an Extended Producer Responsibility (EPR) organisation in Georgia. It focuses on collecting and recycling specific waste streams, including used tyres, waste oils and automotive batteries. Its work is grounded in circular economy principles, aiming to improve waste management, convert waste into resources and lessen environmental harm.

The UN Global Compact Network Georgia delivered a 10-hour training course across 16 and 17 September, designed to give businesses practical knowledge about circular economy principles and sustainable business models. Participants explored core circular economy concepts, ways to integrate them into business operations, modern waste management approaches, circular business models and Life Cycle Assessment (LCA) for products and materials. Giorgi Berechikidze, Environmental Manager at the UN Global Compact Network Georgia, led sessions on these main topics, offering practical approaches to circular economy, waste management and LCA.

International perspectives were provided online by Anders Ladefoged, a member of the European Economic and Social Committee (EESC) and representative of the European Circular Economy Stakeholder Platform (ECESP), who discussed European circular economy standards, and Dr Silke Megelski, a circular economy advisor at Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), who presented the Circular City Lab approach and deposit return system pilot experiences in Georgia. The course concluded with certificates for participants, supporting the spread of practical knowledge and resource-efficient, sustainable, circular business models.

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