Until the start of vaccination, so many deaths and blockages shut down the industry, as well as businesses and individuals. The lack of labour and consumers only brought uncertainty to people's lives. No one, including governments, was able to overcome all the unknowns.

Later, people began to learn to live with this virus and to learn facilities for practicing social distancing and other preventive measures to reduce the spread of germs. Then the daily life went to normal by half. Consumer markets have started offering services with social distancing.

Then, large companies launched initiatives for the vaccination of employees and some promoted the payment of about USD$ 25 as a bonus for the first volunteers. Employees began to work in stores under pandemic conditions. So, it is the same in tyre shops, for example, to help and maintain the tyres of customers' cars in good condition, which of course ensured mobility in cities so that vehicles let vehicles circulate on the road . People could get the food, medicine, supplies and medical care they need.

Manufacturers should sometimes be able to collaborate with competitors to survive together in tough days.

Sustainability has never been more worth talking about in recent decades to be a legitimate topic on pandemic dates.  One thing is for sure, at the same time, we can never know which companies have really benefited from being willing to invest in the past with a desire to make the business sustainable in the future. We will reach and appreciate these businesses later, as accurate tax and market data as a primary result of a successful business emerges after three consecutive years.

Anyone who has taken seriously the alerts of a post-2015 virus that could one day be a reality and a threat to humanity and go unchecked in nearly three years is supposed to be ready for pandemic dates. Is it really possible to take such a viral effect into account in the risk analysis? But if so, this company is already at least six years ahead of its competition.

We never forget that keeping reliable and loyal consumers is our future.

Today, many industries must survive with material suppliers, customers and its service providers. We can add its competitors as a fourth pole at the corner its competitors,. sSo that companies in the same category should move together and collaborate in difficult days. Suppose Suppose they accept each other's stronger side in a part of the main processes, it might help better in that specific part, s. So that sustainability is ensured for the sake of sociality and economy.

As a sustainable business continuity in raw materials, services, market consistency, health and safety of white and blue colours, loyalty and morals of employees, reliability of energy sources and capacity manufacturing operations. Any production company that never lacks the above can be successful and be considered ‘“sustainable”’ in the medium term. In the long term, the requirements of the environmental authorities must be respected;, social projects must be distributed among the employees.

A real investment in the company's brand must be made. It is sure that the ‘“No Waste’” and ‘“Green Company’” image reinforces the company's brand. May all of these lead the company to establishing production lines that consume less energy and are more efficient. Roof or wall solar collectors, rainwater harvesting pipes, efficient coolers, pumps and electric motors are expected to follow so far to be more durable.

Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum . Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

What about reliable and loyal consumers? We have to bear in mind that consumers are our future. Any excessive savings, if it means reluctance in services or compromises on quality, will result in days of unemployment after a while. Thus, a well-adapted balance between costs and savings is always to be favoured in terms of sustainability.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum  even though they still cannot meet the needs of retailers. Retail stores can only cover 10 percent% to 45 percent% of the demand for walk-in customers. On the other hand, tyre manufacturers can meet dealer needs around 50 percent or 75 percent of orders, while supplying that amount with overproduction and heavy SKUs.

Another headache is the production of winter tyres in the summer, although sales are highly dependent on the severity of winter and upcoming snowfall. Tyre manufacturers often have to overproduce and have a large inventory. In recent years, the climate has changed the practices and the ability to estimate winter tyre sales mainly in Europe.

Therefore, any tyre manufacturer that meets dealer demand and is able to produce a minimum number of SKUs will have a head start and make a difference in terms of efficiency.

Anti-climax after stopping production for some reason of uncertainty is more costly.

After the long days of pandemic, which still affects the daily life of human beings, sustainability has become a matter of vitality for most companies. Lost markets can be won over time, but a climax after production ceases for some reason of uncertainty would be more costly.

The truths of having greener products, grasping the digitiszation movement and mobility trends, efficiency improvements, well-organiszed material sourcing, skills development in manufacturing operations, systematic management of product development and R&D activities, the search for alternatives for automation and artificial intelligence are still vital but not much more valuable than being sufficiently sustainable.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions. It is important to be progressive in the correct initiatives. So tyre manufacturers who manage a well-developed framework for change and agile strategies will win.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions.  To be progressive in the correct initiatives is inevitable to support. (TT)

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Michelin has secured a significant expansion of its partnership with the DHL Group, taking over complete tyre management for 11,000 new all-electric delivery vehicles from the DHL’s Post & Paket Deutschland division. This brings the total number of DHL vehicles under Michelin’s care to 45,000 across more than 2,000 locations, covering a substantial portion of the German last-mile fleet operated by the world’s largest logistics company. The newly signed contract, valued in the mid-double-digit million range, extends for up to 12 years and deepens a collaboration that has lasted 14 years.

Under the arrangement, Michelin oversees the entire tyre lifecycle for the 45,000-vehicle Post & Parcel fleet in Germany, which consists mainly of vans and passenger cars alongside some trucks supplying parcel centres. Services encompass tyre assembly, seasonal switching between year-round and winter tyres, mobile breakdown assistance and comprehensive wear management. Michelin expects roughly 70,000 tyres to be changed annually, about 20,000 service operations and some 6,000 roadside assistance calls, each with a reliable two-hour response commitment.

To handle this volume, every vehicle is clearly identifiable, allowing Michelin to immediately determine the required tyre type when a breakdown or wear limit is reported and resolve the issue on site swiftly. The company deploys its MICHELIN Agilis CrossClimate all-season tyre and the MICHELIN Agilis Alpin for winter road conditions. A nationwide network delivers the service promise, with Euromaster managing DHL locations alongside more than 220 additional partners, while Michelin staff across Germany monitor quality from urban parcel centres to rural delivery bases.

The outsourced tyre management keeps Deutsche Post and DHL’s German fleet reliably operational, letting the logistics group focus on its core business. Michelin impressed DHL with a competitive tender offer and an innovative overall concept, including a more transparent cost structure and simplified processes for tyre management and roadside assistance. This major order for networked fleet solutions strengthens Michelin’s standing as a high-performance partner for large delivery and parcel services, particularly in the growing electric delivery fleet segment.

Eva Tschan, Director Connected Solutions DACH and Nordics at Michelin, said, “DHL Group assigns us complete responsibility for tyre management on the last mile in Germany and thus for the most critical part of the daily letter and parcel delivery. We completely take the work of our customer around the topic of tyres and ensure that the feed fleet stays on the road – reliably, predictable and efficient. Our aspiration is to make the complex topic of tyre management for the postal and parcel Germany division as simple and transparent as possible.”

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Tyrecycle has been honoured with the Closing the Loop Award at the 2026 WasteSorted WA Awards, recognising its groundbreaking InfinitySeries partnership with Fenner Conveyors. The accolade highlights a significant shift in how end-of-life mining conveyor belts are managed, moving away from traditional landfill or stockpiling methods that had long posed challenges for the industry.

Through collaboration with Fenner Conveyors, a genuine belt-to-belt circular solution has been established, recovering valuable materials from used conveyor belts and reintroducing them into the manufacture of new ones. So far, the initiative has diverted over 4,000 tonnes of end-of-life belts from landfill, with recovered materials incorporated into Fenner's InfinitySeries products, each containing a minimum of 10 percent recycled content sourced from locally recovered belts.

The award reflects the potential of coordinated efforts among recyclers, manufacturers and industry stakeholders to keep resources in circulation and transform complex industrial waste streams into new products. Tyrecycle extended appreciation to Fenner Conveyors, its customers and its team for bringing this circular economy innovation to fruition.

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Hankook Tyre UK has secured exclusive sponsorship of the Transport Association Traffic Managers’ & Engineers’ Conference 2026, an event that draws fleet and logistics professionals together to exchange knowledge and examine the issues influencing commercial transport’s future.

The Transport Association, established in 1955, represents a UK-wide network of roughly 65 independent, family-owned logistics firms. Its members operate some 5,700 vehicles from 175 locations, delivering transport, storage and distribution services domestically and across Europe, while the organisation promotes collaboration and best practice.

Scheduled for 25–27 September 2026 at Newcastle-upon-Tyne’s Crowne Plaza Hotel, the annual gathering will convene senior figures from the Association’s national network. As exclusive sponsor, Hankook will address tyre efficiency, safety, sustainability and total cost of ownership – topics of growing importance amid decarbonisation, cost pressures and electrification. The partnership reinforces Hankook’s dedication to collaborating with fleet operators and industry bodies on practical solutions for commercial mobility’s future.

Jon Cottrell, Network & Operations Manager, Hankook Tyre UK, said, “We’re delighted to support The Transport Association and its members at this year’s conference. The transport sector is evolving rapidly, and close collaboration across the industry will be essential. We look forward to sharing our experience, hearing different perspectives and contributing to the practical discussions taking place throughout the event.”

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Pirelli has introduced its new SCORPION Gravity range, a mountain bike tyre lineup created for gravity riding and covering trail, enduro, freeride and downhill disciplines. The Italian manufacturer has completely redesigned the platform while introducing a new naming system intended to simplify how riders identify the best tyre configuration. Compared with the previous line, the range substantially increases the number of available combinations, as each model can be paired with different casing and compound choices.

The selection process follows three stages. Riders first choose a tread pattern, with three distinct scorpion species each representing a different terrain and riding style. They then select a casing based on the level of support and protection required. Finally, they choose a compound from Medium, Soft or Supersoft to achieve the desired balance of grip, rolling efficiency and durability.

Three tread names form the foundation of the new architecture: Black Sting, Emperor and Red Claw. Each draws inspiration from a different scorpion species, with the name reflecting the creature's characteristics and natural habitat to create a direct link with the conditions and riding style the tyre is engineered for.

Black Sting takes its name from scorpions living in deserts and arid environments. Developed for riders prioritising speed, precision and responsiveness, the fast-rolling tread combines low rolling resistance with controlled braking, suiting hardpack and firm, compact terrain where stability under high loads and at speed is critical. Emperor is the range's most versatile option, building on the previous RACE M tread but fully re-engineered. Like the scorpion it represents, it performs across mixed terrain and changing conditions, balancing traction, control and rolling efficiency. Red Claw, inspired by tropical scorpions in wet, humid environments, targets maximum traction and control. Based on the earlier RACE T design, it is optimised for loose-over-hard, dusty and off-camber terrain.

Pirelli has also evolved its four casing constructions, all now fully eMTB-ready for conventional and electric mountain bikes, including Light and Full Power models. ProWALL is the lightest with sidewall protection, weighing 700 to 900 grammes, and favours responsiveness and climbing efficiency. HardWALL, at 900 to 1,100 grammes, adds structural support and reinforcement against pinch flats. DualWALL, weighing 1,100 to 1,300 grammes, uses a dual-ply build for enduro racing, bike parks and freeride. DH+ WALL, from 1,300 to over 1,500 grammes, is the most protective option, employing tougher base fabrics and extra reinforcement for elite downhill racing.

Three compounds complete the range. Medium, marked yellow, balances grip, comfort and durability. Soft, marked red, provides intuitive handling and consistent grip in dry and wet conditions without sacrificing durability. Supersoft, marked purple, is engineered for the most demanding conditions, offering maximum grip, vibration damping and impact absorption. The range was developed by Pirelli technicians with three-time Downhill World Champion Fabien Barel and world-class athletes including Brendan Fairclough, Jack Moir, Thomas Genon, Juan Diego Salido, Fabio Wibmer and Lachlan Blair.

Fabien Barel said, “Having worked closely with Pirelli, I’ve seen firsthand how deeply their expertise runs, from Formula 1 to the Motorcycle World Championship, from motocross to high-performance cars. That same racing DNA is now driving innovation in mountain biking – across compound technology, casing construction and tread design. What’s particularly interesting is seeing how the company is bringing into cycling that wealth of cross-discipline knowledge built up over years of success at the highest levels of motorsport. What stands out most when riding these new tyres is how consistent the grip feels across the entire tread, no matter the terrain, and how stable the casing stays even when conditions get rough – it’s the kind of confidence you notice within the first few turns.”

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