Until the start of vaccination, so many deaths and blockages shut down the industry, as well as businesses and individuals. The lack of labour and consumers only brought uncertainty to people's lives. No one, including governments, was able to overcome all the unknowns.

Later, people began to learn to live with this virus and to learn facilities for practicing social distancing and other preventive measures to reduce the spread of germs. Then the daily life went to normal by half. Consumer markets have started offering services with social distancing.

Then, large companies launched initiatives for the vaccination of employees and some promoted the payment of about USD$ 25 as a bonus for the first volunteers. Employees began to work in stores under pandemic conditions. So, it is the same in tyre shops, for example, to help and maintain the tyres of customers' cars in good condition, which of course ensured mobility in cities so that vehicles let vehicles circulate on the road . People could get the food, medicine, supplies and medical care they need.

Manufacturers should sometimes be able to collaborate with competitors to survive together in tough days.

Sustainability has never been more worth talking about in recent decades to be a legitimate topic on pandemic dates.  One thing is for sure, at the same time, we can never know which companies have really benefited from being willing to invest in the past with a desire to make the business sustainable in the future. We will reach and appreciate these businesses later, as accurate tax and market data as a primary result of a successful business emerges after three consecutive years.

Anyone who has taken seriously the alerts of a post-2015 virus that could one day be a reality and a threat to humanity and go unchecked in nearly three years is supposed to be ready for pandemic dates. Is it really possible to take such a viral effect into account in the risk analysis? But if so, this company is already at least six years ahead of its competition.

We never forget that keeping reliable and loyal consumers is our future.

Today, many industries must survive with material suppliers, customers and its service providers. We can add its competitors as a fourth pole at the corner its competitors,. sSo that companies in the same category should move together and collaborate in difficult days. Suppose Suppose they accept each other's stronger side in a part of the main processes, it might help better in that specific part, s. So that sustainability is ensured for the sake of sociality and economy.

As a sustainable business continuity in raw materials, services, market consistency, health and safety of white and blue colours, loyalty and morals of employees, reliability of energy sources and capacity manufacturing operations. Any production company that never lacks the above can be successful and be considered ‘“sustainable”’ in the medium term. In the long term, the requirements of the environmental authorities must be respected;, social projects must be distributed among the employees.

A real investment in the company's brand must be made. It is sure that the ‘“No Waste’” and ‘“Green Company’” image reinforces the company's brand. May all of these lead the company to establishing production lines that consume less energy and are more efficient. Roof or wall solar collectors, rainwater harvesting pipes, efficient coolers, pumps and electric motors are expected to follow so far to be more durable.

Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum . Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

What about reliable and loyal consumers? We have to bear in mind that consumers are our future. Any excessive savings, if it means reluctance in services or compromises on quality, will result in days of unemployment after a while. Thus, a well-adapted balance between costs and savings is always to be favoured in terms of sustainability.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum  even though they still cannot meet the needs of retailers. Retail stores can only cover 10 percent% to 45 percent% of the demand for walk-in customers. On the other hand, tyre manufacturers can meet dealer needs around 50 percent or 75 percent of orders, while supplying that amount with overproduction and heavy SKUs.

Another headache is the production of winter tyres in the summer, although sales are highly dependent on the severity of winter and upcoming snowfall. Tyre manufacturers often have to overproduce and have a large inventory. In recent years, the climate has changed the practices and the ability to estimate winter tyre sales mainly in Europe.

Therefore, any tyre manufacturer that meets dealer demand and is able to produce a minimum number of SKUs will have a head start and make a difference in terms of efficiency.

Anti-climax after stopping production for some reason of uncertainty is more costly.

After the long days of pandemic, which still affects the daily life of human beings, sustainability has become a matter of vitality for most companies. Lost markets can be won over time, but a climax after production ceases for some reason of uncertainty would be more costly.

The truths of having greener products, grasping the digitiszation movement and mobility trends, efficiency improvements, well-organiszed material sourcing, skills development in manufacturing operations, systematic management of product development and R&D activities, the search for alternatives for automation and artificial intelligence are still vital but not much more valuable than being sufficiently sustainable.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions. It is important to be progressive in the correct initiatives. So tyre manufacturers who manage a well-developed framework for change and agile strategies will win.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions.  To be progressive in the correct initiatives is inevitable to support. (TT)

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Sri Trang Agro-Industry Public Company Limited (STA) has been named a Sustainability Yearbook Member in the Auto Components category for the first time. The recognition took place on 11 May 2026 at the S&P Global Sustainability Yearbook Distinction Ceremony hosted by S&P Global at the Eastin Grand Hotel Phayathai, where Thai companies featured in the Sustainability Yearbook 2026 were celebrated. From over 9,200 firms assessed in the 2025 Corporate Sustainability Assessment (CSA), only 848 earned Yearbook membership.

STA’s inclusion highlights its strengths in the Social Dimension, particularly human rights, occupational health and safety and employee development. Environmentally, the company has committed to achieving net zero greenhouse gas emissions by 2050, with a short-term target of reducing Scope 1 and 2 emissions per product unit by 10 percent by 2026, compared to the 2021 baseline.

The S&P Global assessment reaffirms STA’s leadership in the integrated rubber industry under its Sri Trang Green Rubber vision. The company drives product quality while managing environmental, social, governance and emerging risks, thereby creating stakeholder value and strengthening trust among partners and consumers.

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American tyre brand General Tire has released a new all-season tyre aimed at drivers who refuse to compromise between on-road precision and off-road toughness. The Grabber Cross A/S achieves this balance by marrying an unusually stiff tread pattern with a rubber mix explicitly formulated to resist cutting and chunking on harsh terrain.

For drivers who spend time on rocky or uneven terrain, the tyre’s hexagonal tread blocks deliver grip through sharp biting edges, while chamfered groove edges further boost off-road traction. A highly resistant crossover compound protects against tread damage on rough ground. Meanwhile, transverse and longitudinal sipes carved into the blocks provide wet and snowy road grip, and an open shoulder design rapidly channels water away to prevent aquaplaning. On dry roads, internal support elements between the blocks create an extra-stiff tread that distributes pressure evenly, allowing precise steering and sustained high-speed running without sacrificing mileage. Importantly, that stiffness does not come at the cost of comfort, as the tyre also delivers low rolling noise and a smooth ride.

Certified for winter use, the Grabber Cross A/S carries both the M+S marking and the three-peak mountain snowflake symbol, the latter being mandatory in Germany and France since 2024. General Tire offers the model in 44 sizes spanning 16 to 22 inches in diameter, with top speed approvals reaching 240 kmph depending on the size. The tyre fits a broad range of two- and four-wheel-drive vehicles, including popular SUVs such as the VW Tiguan, KIA Sorento, Ford Kuga, Mazda CX 90 and Volvo XC90. An ‘EV Compatible’ sidewall logo also confirms its readiness for electric vehicles.

The Grabber Cross A/S is now reaching dealer shelves and service centres. According to the EU tyre label, this all-season 4x4 tyre earns a rolling resistance rating of C or D, a wet grip score of C and a B classification for rolling noise – positioning it as a versatile option for SUV and EV owners who want one tyre for all seasons.

Matthias Bartz, Business Development Manager for General Tire in Europe, the Middle East and Africa, said, "The Grabber Cross A/S is General Tire's entry into a new product segment. The tyre is designed for high speeds on fast roads but also offers excellent off-road performance in challenging terrain. With our extensive size portfolio, we can offer tyres for about 85 percent of the most popular crossover SUVs.”

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Portronics has launched a compact portable tyre inflator named the Vayu Nano, designed specifically to address the space constraints faced by bicycle and motorcycle commuters. Weighing just 185 grammes, the device easily fits into a jacket pocket, small bag or scooter storage compartment. Its matte-black finish and short 7.5-centimetre air hose make it suitable for two-wheelers and minor pressure top-ups rather than inflating car tyres from scratch.

The Vayu Nano delivers up to 120 PSI, sufficient for motorcycles requiring around 45 PSI, bicycles needing approximately 35 PSI and standard sports balls. It can fill a tyre from zero to 35 PSI in under five minutes. A digital display shows pressure in PSI or BAR alongside a battery indicator, while preset modes for various inflatables and a manual custom setting are included. An auto shut-off function stops the device once the target pressure is reached to prevent over-inflation.

Power comes from a dual 600 mAh battery setup with USB-C charging, allowing use with existing phone chargers or power banks. A built-in LED light features an SOS mode for low-light conditions. Priced at INR 4,999, the Vayu Nano is available at a launch price of INR 2,999. It comes with a 12-month warranty and can be purchased through the company’s website or at ecommerce websites and standard offline stores.

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Hankook Tire has secured the International Sustainability & Carbon Certification (ISCC) PLUS for its Jiaxing Plant in Zhejiang Province, China. This globally recognised voluntary certification verifies the sustainability of bio-based and recycled materials while ensuring full supply chain transparency. The certification imposes strict verification standards across every stage, from raw material sourcing and manufacturing to the final product output.

The Jiaxing facility’s achievement marks the company’s fourth ISCC PLUS certification. Hankook first earned the distinction for its Geumsan Plant in 2021, becoming the first in the tyre industry to do so. The Rácalmás Plant in Hungary followed in 2023, and the Daejeon Plant received certification in 2025. With this latest addition in China, Hankook has significantly expanded its sustainable manufacturing network across both Asia and Europe.

The Jiaxing Plant has enhanced its production capabilities by increasing the use of sustainable materials and optimising processes. It has established a stable system for products incorporating bio-based and recycled inputs, operating a quality management system based on the mass balance approach. Under its circular economy strategy named E.Circle, Hankook continues to raise the share of sustainable materials. For example, the iON evo tyre, supplied as original equipment for the Porsche Taycan, contains around 45 percent sustainable materials, while the iON GT for the European replacement market has raised that share to up to approximately 77 percent.

Hankook is also applying sustainable materials to tyres used in the FIA World Rally Championship and the ABB FIA Formula E World Championship, reinforcing its technology leadership in global motorsports. Through open innovation with global partners, the company is advancing low-carbon raw materials. Its sustainability efforts have earned it inclusion in the Dow Jones Sustainability Indices World and the highest EcoVadis rating. Looking ahead, Hankook plans to transform the Jiaxing Plant into a key sustainable manufacturing hub in China while continuously upgrading production systems across its global facilities to strengthen supply chain sustainability and ESG competitiveness.

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