Until the start of vaccination, so many deaths and blockages shut down the industry, as well as businesses and individuals. The lack of labour and consumers only brought uncertainty to people's lives. No one, including governments, was able to overcome all the unknowns.

Later, people began to learn to live with this virus and to learn facilities for practicing social distancing and other preventive measures to reduce the spread of germs. Then the daily life went to normal by half. Consumer markets have started offering services with social distancing.

Then, large companies launched initiatives for the vaccination of employees and some promoted the payment of about USD$ 25 as a bonus for the first volunteers. Employees began to work in stores under pandemic conditions. So, it is the same in tyre shops, for example, to help and maintain the tyres of customers' cars in good condition, which of course ensured mobility in cities so that vehicles let vehicles circulate on the road . People could get the food, medicine, supplies and medical care they need.

Manufacturers should sometimes be able to collaborate with competitors to survive together in tough days.

Sustainability has never been more worth talking about in recent decades to be a legitimate topic on pandemic dates.  One thing is for sure, at the same time, we can never know which companies have really benefited from being willing to invest in the past with a desire to make the business sustainable in the future. We will reach and appreciate these businesses later, as accurate tax and market data as a primary result of a successful business emerges after three consecutive years.

Anyone who has taken seriously the alerts of a post-2015 virus that could one day be a reality and a threat to humanity and go unchecked in nearly three years is supposed to be ready for pandemic dates. Is it really possible to take such a viral effect into account in the risk analysis? But if so, this company is already at least six years ahead of its competition.

We never forget that keeping reliable and loyal consumers is our future.

Today, many industries must survive with material suppliers, customers and its service providers. We can add its competitors as a fourth pole at the corner its competitors,. sSo that companies in the same category should move together and collaborate in difficult days. Suppose Suppose they accept each other's stronger side in a part of the main processes, it might help better in that specific part, s. So that sustainability is ensured for the sake of sociality and economy.

As a sustainable business continuity in raw materials, services, market consistency, health and safety of white and blue colours, loyalty and morals of employees, reliability of energy sources and capacity manufacturing operations. Any production company that never lacks the above can be successful and be considered ‘“sustainable”’ in the medium term. In the long term, the requirements of the environmental authorities must be respected;, social projects must be distributed among the employees.

A real investment in the company's brand must be made. It is sure that the ‘“No Waste’” and ‘“Green Company’” image reinforces the company's brand. May all of these lead the company to establishing production lines that consume less energy and are more efficient. Roof or wall solar collectors, rainwater harvesting pipes, efficient coolers, pumps and electric motors are expected to follow so far to be more durable.

Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum . Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

What about reliable and loyal consumers? We have to bear in mind that consumers are our future. Any excessive savings, if it means reluctance in services or compromises on quality, will result in days of unemployment after a while. Thus, a well-adapted balance between costs and savings is always to be favoured in terms of sustainability.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum  even though they still cannot meet the needs of retailers. Retail stores can only cover 10 percent% to 45 percent% of the demand for walk-in customers. On the other hand, tyre manufacturers can meet dealer needs around 50 percent or 75 percent of orders, while supplying that amount with overproduction and heavy SKUs.

Another headache is the production of winter tyres in the summer, although sales are highly dependent on the severity of winter and upcoming snowfall. Tyre manufacturers often have to overproduce and have a large inventory. In recent years, the climate has changed the practices and the ability to estimate winter tyre sales mainly in Europe.

Therefore, any tyre manufacturer that meets dealer demand and is able to produce a minimum number of SKUs will have a head start and make a difference in terms of efficiency.

Anti-climax after stopping production for some reason of uncertainty is more costly.

After the long days of pandemic, which still affects the daily life of human beings, sustainability has become a matter of vitality for most companies. Lost markets can be won over time, but a climax after production ceases for some reason of uncertainty would be more costly.

The truths of having greener products, grasping the digitiszation movement and mobility trends, efficiency improvements, well-organiszed material sourcing, skills development in manufacturing operations, systematic management of product development and R&D activities, the search for alternatives for automation and artificial intelligence are still vital but not much more valuable than being sufficiently sustainable.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions. It is important to be progressive in the correct initiatives. So tyre manufacturers who manage a well-developed framework for change and agile strategies will win.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions.  To be progressive in the correct initiatives is inevitable to support. (TT)

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Pirelli North America has launched its first closed-loop circular recycling initiative, marking a significant step in the company’s broader strategy to increase recycled and bio‑based content in its tyre production. The project has received the Tire Recycling Foundation’s Value Chain Collaboration Award.

The programme recovers scrap tyres generated during Pirelli’s own North American manufacturing process. These materials are sent to Bolder Industries, which applies ISCC PLUS‑certified pyrolysis technology to produce BolderBlack recovered carbon black. Pirelli then reintroduces this material into new tyre production at its North American facilities, partially replacing virgin carbon black. The effort is part of a wider Pirelli plan to expand such industrial ecosystems across the group’s production network, aiming to valorise waste by reintegrating recovered materials into tyre manufacturing.

Beyond the award, the initiative reflects Pirelli’s broader circularity approach, which includes ongoing work to boost recycled and bio‑based material usage. The company targets over 80 percent bio‑based and recycled content in its best‑performing products and forty percent in total production by 2030.

Claudio Zanardo, CEO, Pirelli North America, said, "The Rome plant is one of the most technologically advanced manufacturing facilities in Pirelli. This initiative reflects an approach focused on increasing the use of recovered materials within existing production processes. It is part of a broader effort to gradually integrate raw materials derived from recycled resources into our products while maintaining consistency in performance and quality."

Tony Wibbeler, CEO, Bolder Industries, said, "Our collaboration demonstrates that a traceable, mass-balance approach to tyre-to-tyre circularity is not only achievable, but it's ready to scale inside a premium manufacturing environment, meeting real performance and certification requirements at every step. This is the kind of progress the industry has been working toward for many years."

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Sun Auto Network has expanded its national footprint by acquiring Quality Tire & Auto in Murfreesboro, Tennessee. The transaction officially closed on 11 May, adding the store to the company’s growing portfolio. This acquisition represents Sun Auto’s third location in the state, reinforcing its regional presence along key transportation arteries in Middle Tennessee.

The Murfreesboro acquisition is part of a broader expansion strategy that has added more than 40 new locations this year through both purchases and new builds. Joining the network provides the shop with enhanced operational support, connected technology and customer-focused service tools. These resources are designed to strengthen the in-store customer experience and support long-term market growth across the Southeast.

The Murfreesboro location delivers complete automotive repair and tyre services, featuring leading tyre brands with a price match guarantee. Additional services include alignments, brakes, oil changes, batteries, diagnostics and preventative maintenance. This addition further improves the network’s connectivity throughout the region.

Rob Kingery, Regional Vice President Operations, said, "Tennessee continues to be an important growth market for our network. Adding Quality Tire & Auto allows us to expand Sun Auto's reach while continuing to deliver the trusted service and customer experience drivers expect."

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Sailun Tyre Europe has confirmed a new partnership with the Minrath Gruppe, a major automotive retail and service provider operating in Germany’s Lower Rhine region. The agreement sees the tyre manufacturer supplying its full product range to support Minrath’s growing replacement tyre and complete wheel business.

Minrath operates 14 dealerships and service locations, representing brands including Audi, BYD, Cupra, MG, Seat, Škoda and Volkswagen Commercial Vehicles. Under the partnership, Sailun will provide its Smart Performance tyre solutions for vehicles powered by electric, hybrid, petrol and diesel drivetrains, encompassing summer, winter and all-season tyres. Special attention has been given to the Sailun 4Seasons Ultra, which earned an ‘AutoBild Approved’ rating and a ‘Good’ result in AutoBild’s tyre test for size 225/40 R18.

The collaboration combines Minrath’s multi-brand expertise with Sailun’s tyre technology. Both companies have expressed anticipation for a successful working relationship, aiming to deliver reliable tyre solutions to more customers across the region.

Borusiak Thomas, Managing Director, Autohaus Minrath GmbH & Co. KG, said, “Sailun’s ‘Smart Performance’ concept and the demonstration of the tyres won us over straight away. The value for money, proven quality and wide range that we can pass on to our customers further strengthens our position in the region.”

Harry Wang, General Manager, Sailun Group Europe, said, “We are extremely proud that the quality of our tyres and our brand philosophy have convinced the professionals at Minrath Group.”

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Tegeta Green Planet has launched an educational initiative targeting young people to foster environmental responsibility and awareness. The effort responds to the growing global challenges of sustainable development and environmental protection. By focusing on youth education, the organisation aims to build a foundation for long-term ecological consciousness and active public participation in preserving natural resources.

Operating since 2022, Tegeta Green Planet is among the first entities in Georgia authorised by the Ministry of Environmental Protection and Agriculture under the Extended Producer Responsibility framework. This system is central to modern environmental policy, ensuring full-cycle management of specific waste streams such as used tyres, oils and batteries. The process covers collection, transportation, recycling and further handling aligned with circular economy principles.

As part of this drive, company representatives visited multiple schools in Batumi, a Black Sea coastal city and major tourist hub. Given Batumi’s rapid urbanisation and growing tourism, the need for proper waste management and ecological awareness is especially acute. The interactive sessions included presentations and workshops, teaching students how to handle used tyres, batteries and oils correctly; why such management is vital and how waste can become a resource through circular economy models. Students also learned how individual responsible behaviour affects the environment and the future.

The programme employs a practical format with educational games and activities after presentations, encouraging participants to ask questions and discuss eco-friendly daily choices. Attendees receive symbolic gifts and prizes as motivation. Through this project, Tegeta Green Planet continues its educational work across Georgia, aiming to inform and involve the younger generation in building a cleaner environment. The organisation maintains that environmental care extends beyond waste management to include education and a culture of responsibility for a sustainable future.

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