Until the start of vaccination, so many deaths and blockages shut down the industry, as well as businesses and individuals. The lack of labour and consumers only brought uncertainty to people's lives. No one, including governments, was able to overcome all the unknowns.

Later, people began to learn to live with this virus and to learn facilities for practicing social distancing and other preventive measures to reduce the spread of germs. Then the daily life went to normal by half. Consumer markets have started offering services with social distancing.

Then, large companies launched initiatives for the vaccination of employees and some promoted the payment of about USD$ 25 as a bonus for the first volunteers. Employees began to work in stores under pandemic conditions. So, it is the same in tyre shops, for example, to help and maintain the tyres of customers' cars in good condition, which of course ensured mobility in cities so that vehicles let vehicles circulate on the road . People could get the food, medicine, supplies and medical care they need.

Manufacturers should sometimes be able to collaborate with competitors to survive together in tough days.

Sustainability has never been more worth talking about in recent decades to be a legitimate topic on pandemic dates.  One thing is for sure, at the same time, we can never know which companies have really benefited from being willing to invest in the past with a desire to make the business sustainable in the future. We will reach and appreciate these businesses later, as accurate tax and market data as a primary result of a successful business emerges after three consecutive years.

Anyone who has taken seriously the alerts of a post-2015 virus that could one day be a reality and a threat to humanity and go unchecked in nearly three years is supposed to be ready for pandemic dates. Is it really possible to take such a viral effect into account in the risk analysis? But if so, this company is already at least six years ahead of its competition.

We never forget that keeping reliable and loyal consumers is our future.

Today, many industries must survive with material suppliers, customers and its service providers. We can add its competitors as a fourth pole at the corner its competitors,. sSo that companies in the same category should move together and collaborate in difficult days. Suppose Suppose they accept each other's stronger side in a part of the main processes, it might help better in that specific part, s. So that sustainability is ensured for the sake of sociality and economy.

As a sustainable business continuity in raw materials, services, market consistency, health and safety of white and blue colours, loyalty and morals of employees, reliability of energy sources and capacity manufacturing operations. Any production company that never lacks the above can be successful and be considered ‘“sustainable”’ in the medium term. In the long term, the requirements of the environmental authorities must be respected;, social projects must be distributed among the employees.

A real investment in the company's brand must be made. It is sure that the ‘“No Waste’” and ‘“Green Company’” image reinforces the company's brand. May all of these lead the company to establishing production lines that consume less energy and are more efficient. Roof or wall solar collectors, rainwater harvesting pipes, efficient coolers, pumps and electric motors are expected to follow so far to be more durable.

Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum . Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

What about reliable and loyal consumers? We have to bear in mind that consumers are our future. Any excessive savings, if it means reluctance in services or compromises on quality, will result in days of unemployment after a while. Thus, a well-adapted balance between costs and savings is always to be favoured in terms of sustainability.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum  even though they still cannot meet the needs of retailers. Retail stores can only cover 10 percent% to 45 percent% of the demand for walk-in customers. On the other hand, tyre manufacturers can meet dealer needs around 50 percent or 75 percent of orders, while supplying that amount with overproduction and heavy SKUs.

Another headache is the production of winter tyres in the summer, although sales are highly dependent on the severity of winter and upcoming snowfall. Tyre manufacturers often have to overproduce and have a large inventory. In recent years, the climate has changed the practices and the ability to estimate winter tyre sales mainly in Europe.

Therefore, any tyre manufacturer that meets dealer demand and is able to produce a minimum number of SKUs will have a head start and make a difference in terms of efficiency.

Anti-climax after stopping production for some reason of uncertainty is more costly.

After the long days of pandemic, which still affects the daily life of human beings, sustainability has become a matter of vitality for most companies. Lost markets can be won over time, but a climax after production ceases for some reason of uncertainty would be more costly.

The truths of having greener products, grasping the digitiszation movement and mobility trends, efficiency improvements, well-organiszed material sourcing, skills development in manufacturing operations, systematic management of product development and R&D activities, the search for alternatives for automation and artificial intelligence are still vital but not much more valuable than being sufficiently sustainable.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions. It is important to be progressive in the correct initiatives. So tyre manufacturers who manage a well-developed framework for change and agile strategies will win.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions.  To be progressive in the correct initiatives is inevitable to support. (TT)

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RuLa-BRW, a partner in the AZuR network, has introduced the Berliner BUS400 Premium HL EV, a hot-retreaded tyre engineered specifically for the operational realities of electric city buses. The launch addresses a critical facet of the mobility transition, shifting focus from powertrain emissions to the sustainability of vehicle components. This new offering expands upon the established Berliner BUS400 profile, targeting the distinct mechanical stresses imposed by battery-electric public transport.

Electric buses present unique challenges for tyre design, including substantial weight increases from traction batteries, elevated starting torque and the relentless stop-and-go cycles inherent to urban routes. These factors place considerably greater strain on tyres compared to those used in conventional diesel or gas-powered buses. The BUS400 Premium HL EV has been developed to withstand these rigorous conditions while maintaining performance and safety standards.

The tyre features a robust carcass construction paired with a specialised rubber compound formulated for electric bus traffic, according to RuLa-BRW. This combination is designed to deliver extended mileage, consistent driving stability and cost-effective operation within demanding city environments. The development underscores a commitment to the circular economy, demonstrating how modern retreading techniques can repurpose premium tyre casings multiple times, significantly prolonging their useful life and conserving raw materials.

For public transport operators, the synergy of electromobility and tyre retreading offers tangible operational and environmental benefits. The new tyre enables fleets to reduce new tyre purchases while maximising the service life of existing casings, complementing the zero-emission operation of their vehicles. This innovation highlights that the mobility revolution extends beyond drive systems to encompass the full lifecycle of components, reinforcing the retreading industry’s role in sustainable transport solutions.

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The Alliance for the Future of Tires (AZuR) has expanded its partnership roster with the addition of Machine-Vision.io, a Reutlingen-based innovator that secured first place in the AZuR startup competition LOOP THE TYRE 2026. The company develops artificial intelligence-powered systems for the automated assessment, classification and sorting of used and scrap tyres. Its technology employs advanced image processing, laser scanners and machine learning to detect manufacturer details, tyre type, dimensions, production dates, tread depth, wear patterns and structural damage, delivering objective and reproducible condition reports.

Manual inspection remains the industry norm, with outcomes often shaped by individual employee experience. Machine-Vision.io digitises this workflow, introducing standardised and verifiable quality evaluation capable of handling high-volume tyre inventories. The generated data enables businesses to route suitable tyres towards reuse or retreading operations while directing non-compliant units to appropriate recycling pathways. This systematic approach improves material flow efficiency and strengthens high-grade recycling loops.

Beyond automated evaluation, the startup provides web-based solutions for tyre inventory management and marketing. Test outcomes, stock quantities and quality classifications are captured digitally and can be synchronised with online marketplaces. Such integration enhances transparency across the supply chain and simplifies the matching of tyres with their most suitable next-use applications.

Through its two-year partnership within the AZuR network, Machine-Vision.io will collaborate with companies, researchers and other stakeholders along the entire value chain to advance the tyre circular economy. The initiative illustrates how digitalisation and objective data can support informed decision-making, potentially increasing the supply of retreadable casings and fostering the continued development of sustainable material cycles.

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Tana Oy has announced the appointment of AB Equipment as its new authorised distributor for the New Zealand market, a strategic move that bolsters the Finnish manufacturer’s footprint across the Asia-Pacific region. This collaboration is designed to elevate local service capabilities and ensure that New Zealand-based operators receive responsive, on-the-ground support.

AB Equipment, a nationally recognised provider with deep expertise in material handling, construction, forestry and municipal machinery, will now carry Tana’s complete range of landfill compactors and recycling equipment. Leveraging its extensive countrywide service infrastructure and technical proficiency, the distributor is well-equipped to manage customer needs from initial commissioning through to long-term maintenance and repairs.

Within Tana’s global sales network, authorised distributors are instrumental in delivering region-specific knowledge and comprehensive lifecycle care. This latest agreement reinforces that commitment, promising New Zealand customers enhanced reliability and sustained operational value from their Tana machines while further solidifying the brand’s international service standards.

Gerd Schreier, VP Sales and Marketing, Tana Oy, said, “Expanding our distributor network with strong local partners is a key part of our growth strategy. AB Equipment’s deep market knowledge and nationwide coverage make them an excellent fit to represent Tana in New Zealand. Together, we can better support waste management operators with efficient and sustainable solutions.”

Peter Dudson, CEO, AB Equipment, said, “With over a century of experience in heavy equipment and a strong focus on customer support, we are excited to bring Tana’s solutions to the New Zealand market. Tana’s technology aligns well with the needs of our customers, particularly in improving efficiency and supporting more sustainable waste management practices.”

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Michelin has opened a new Michelin Tyres & Services (MTS) outlet in Kanpur in partnership with HJ Wheels, expanding access to its products and services in the city and surrounding areas.

Located in Harsh Nagar, the outlet offers Michelin's range of passenger car, SUV and two-wheeler tyres, including the Primacy, Pilot Sport, Latitude Sport and LTX Trail series. It also provides tyre-related services and automotive accessories.

The facility was inaugurated by Annu Mehla, Regional Sales Head – B2C (North and East), Michelin India, alongside the HJ Wheels team.

Shantanu Deshpande, Managing Director of Michelin India, said: "Kanpur is a pivotal market in Michelin's North India growth journey with a strong automotive customer base and a growing interest in premium products. The launch of our new Michelin Tyre & Services store is a step towards bringing Michelin's globally benchmarked products and services closer to this growing base of discerning customers. As we prepare to introduce Made-in-India passenger car tyres, we remain focused on delivering premium mobility solutions tailored to the evolving needs of Indian consumers."

Michelin said the outlet is intended to improve access to its products and services as demand for premium automotive offerings grows in the region.

The company said Kanpur's improving connectivity through new expressways, expanding presence in electric and advanced manufacturing, ongoing urban development and changing consumer preferences influenced its decision to strengthen its retail network in the city.

The new outlet has been established with HJ Wheels, an automotive aftermarket business that has operated in Kanpur since 1989. Michelin said the partnership reflects its strategy of working with established local retailers to expand its customer reach.

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