Until the start of vaccination, so many deaths and blockages shut down the industry, as well as businesses and individuals. The lack of labour and consumers only brought uncertainty to people's lives. No one, including governments, was able to overcome all the unknowns.

Later, people began to learn to live with this virus and to learn facilities for practicing social distancing and other preventive measures to reduce the spread of germs. Then the daily life went to normal by half. Consumer markets have started offering services with social distancing.

Then, large companies launched initiatives for the vaccination of employees and some promoted the payment of about USD$ 25 as a bonus for the first volunteers. Employees began to work in stores under pandemic conditions. So, it is the same in tyre shops, for example, to help and maintain the tyres of customers' cars in good condition, which of course ensured mobility in cities so that vehicles let vehicles circulate on the road . People could get the food, medicine, supplies and medical care they need.

Manufacturers should sometimes be able to collaborate with competitors to survive together in tough days.

Sustainability has never been more worth talking about in recent decades to be a legitimate topic on pandemic dates.  One thing is for sure, at the same time, we can never know which companies have really benefited from being willing to invest in the past with a desire to make the business sustainable in the future. We will reach and appreciate these businesses later, as accurate tax and market data as a primary result of a successful business emerges after three consecutive years.

Anyone who has taken seriously the alerts of a post-2015 virus that could one day be a reality and a threat to humanity and go unchecked in nearly three years is supposed to be ready for pandemic dates. Is it really possible to take such a viral effect into account in the risk analysis? But if so, this company is already at least six years ahead of its competition.

We never forget that keeping reliable and loyal consumers is our future.

Today, many industries must survive with material suppliers, customers and its service providers. We can add its competitors as a fourth pole at the corner its competitors,. sSo that companies in the same category should move together and collaborate in difficult days. Suppose Suppose they accept each other's stronger side in a part of the main processes, it might help better in that specific part, s. So that sustainability is ensured for the sake of sociality and economy.

As a sustainable business continuity in raw materials, services, market consistency, health and safety of white and blue colours, loyalty and morals of employees, reliability of energy sources and capacity manufacturing operations. Any production company that never lacks the above can be successful and be considered ‘“sustainable”’ in the medium term. In the long term, the requirements of the environmental authorities must be respected;, social projects must be distributed among the employees.

A real investment in the company's brand must be made. It is sure that the ‘“No Waste’” and ‘“Green Company’” image reinforces the company's brand. May all of these lead the company to establishing production lines that consume less energy and are more efficient. Roof or wall solar collectors, rainwater harvesting pipes, efficient coolers, pumps and electric motors are expected to follow so far to be more durable.

Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum . Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

What about reliable and loyal consumers? We have to bear in mind that consumers are our future. Any excessive savings, if it means reluctance in services or compromises on quality, will result in days of unemployment after a while. Thus, a well-adapted balance between costs and savings is always to be favoured in terms of sustainability.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum  even though they still cannot meet the needs of retailers. Retail stores can only cover 10 percent% to 45 percent% of the demand for walk-in customers. On the other hand, tyre manufacturers can meet dealer needs around 50 percent or 75 percent of orders, while supplying that amount with overproduction and heavy SKUs.

Another headache is the production of winter tyres in the summer, although sales are highly dependent on the severity of winter and upcoming snowfall. Tyre manufacturers often have to overproduce and have a large inventory. In recent years, the climate has changed the practices and the ability to estimate winter tyre sales mainly in Europe.

Therefore, any tyre manufacturer that meets dealer demand and is able to produce a minimum number of SKUs will have a head start and make a difference in terms of efficiency.

Anti-climax after stopping production for some reason of uncertainty is more costly.

After the long days of pandemic, which still affects the daily life of human beings, sustainability has become a matter of vitality for most companies. Lost markets can be won over time, but a climax after production ceases for some reason of uncertainty would be more costly.

The truths of having greener products, grasping the digitiszation movement and mobility trends, efficiency improvements, well-organiszed material sourcing, skills development in manufacturing operations, systematic management of product development and R&D activities, the search for alternatives for automation and artificial intelligence are still vital but not much more valuable than being sufficiently sustainable.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions. It is important to be progressive in the correct initiatives. So tyre manufacturers who manage a well-developed framework for change and agile strategies will win.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions.  To be progressive in the correct initiatives is inevitable to support. (TT)

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Birla Carbon is reinforcing its dedication to South America’s evolving tyre and rubber sectors by merging worldwide innovation with localised production, technical proficiency and customer service. With a well-established history in Brazil and extensive experience across the continent, the company is strategically positioned to assist manufacturers in navigating present market challenges while simultaneously planning for future industry demands.

This fusion of regional insight and global research capabilities will be prominently featured at Expobor 2026. The event is scheduled from 23 to 25 June at São Paulo’s Expo Center Norte, where the corporation will occupy Booth 19004, offering attendees a direct look at its latest advancements.

As a dominant force in global carbon black production, Birla Carbon serves diverse sectors that depend on this critical material, ranging from tyres and rubber goods to specialty applications. Leveraging its regional production sites, a vast international research network and a comprehensive product lineup – which includes BC grades, Raven and Conductex blacks, Continua SCM and Nanocyl nanotubes – the firm ensures products are customised for local needs without compromising the consistency and excellence expected worldwide.

With rising customer emphasis on performance, dependable supply chains and ecological responsibility, Birla Carbon is advancing solutions like Continua SCM to facilitate the shift towards circular economies. This sustainable material can partially replace traditional carbon black in numerous industrial uses, aiding clients in meeting their environmental targets. By combining local roots with global reach and a strong sustainability ethos, the company remains a pillar for the long-term resilience and competitiveness of South America’s rubber industries, and its team at Expobor will be available to discuss these innovations further.

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AZuR participated as a cooperation partner for the tyre material flow at the conference ‘NRW can do DPP!’ held on 16 June 2026 at the Bottrop campus of Ruhr West University of Applied Sciences. Approximately 150 participants from industry, academia, associations and politics convened to exchange knowledge and discuss implementation strategies for the Digital Product Passport.

The strategic significance of the Digital Product Passport for North Rhine-Westphalia was underscored by Susanne Hagenkort-Rieger from the state's Ministry of Economic Affairs. She articulated that the circular economy has become a pivotal competitive factor for regional value creation and resource sovereignty, with digitalisation serving as the essential catalyst for unlocking efficiency potential.

European Commission Policy Officer Franziska Zibold detailed the DPP's role within the broader EU sustainability strategy and forthcoming regulatory obligations via live video. Thomas L Rödding of the CEN-CENELEC standardisation committee subsequently emphasised that standardised data structures and interoperable systems are fundamental to successful implementation.

Yorick Lowin of the German Federal Association of Tire Dealers presented the DPP's application in the tyre circular economy. Tyres were identified as an ideal use case due to their material complexity and diverse recycling streams. The digital passport can optimise used tyre sorting, streamline retreadable casing selection and support recycling by making manufacturer and production data accessible.

Lowin also raised concerns regarding data sovereignty and integration challenges for small and medium-sized enterprises, calling for neutral platforms accessible to all market players. For AZuR, the conference reaffirmed the DPP's importance for prolonging tyre lifecycles, enhancing recycling transparency and driving resource efficiency and climate protection across Europe.

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Cooper Tires is strategically reinforcing its all-season tyre portfolio across passenger cars, sport utility vehicles and light commercial vehicles to meet the growing demand for versatile, year-round driving solutions. This expansion addresses the practical needs of drivers who encounter fluctuating road and weather conditions throughout the year.

Leveraging over a century of tyre manufacturing expertise, the company has broadened its all-season range to deliver reliable, balanced performance and durability tailored for real-world driving across the EMEA region. The enhanced product line now achieves an 89 percent market coverage rate for key European vehicles, ensuring a wide array of suitable options for customers.

The comprehensive portfolio includes the Cooper All-Season for cars and SUVs and the Cooper All-Season Van for light trucks. Both ranges carry the 3PMSF symbol, signifying certified winter capability. The passenger car and SUV line incorporates 3D blading technology for effective braking, an optimised footprint for even wear and extended tread life and a robust carcass for stable handling. This range comprises 84 SKUs, spanning sizes from 14 to 20 inches, and is engineered to be electric vehicle ready.

Specifically developed for commercial use, the Cooper All-Season Van emphasises strength, high mileage and reliability for daily fleet operations. Its deep treads and high-density siping enhance all-season braking, while a reinforced casing supports heavy payloads and demanding work environments. This van-specific line includes 18 SKUs, covering 15- to 17-inch diameters, and is also EV-ready. This strategic investment underscores Cooper Tires’ commitment to delivering its characteristic toughness and straightforward dependability through a versatile all-season offering in the region.

Ben Glesener, Senior Technology Director Product Development Consumer EMEA, said, “Cooper is focused on doing what really matters for drivers – delivering dependable tyres with strong coverage, proven performance and real‑world durability. Backed by more than 100 years of heritage and a renewed investment in product and brand across Europe, our all‑season portfolio is designed to give customers confidence all year round, whatever the road or the season.”

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Goodyear executed its largest-ever endurance operation at the 24 Hours of Le Mans, a feat defined by 188,747 kilometres driven, 377.5 million wheel revolutions, and 44 cars competing across the LMGT3 and LMP2 classes. The Goodyear Racing Eagle tyres delivered relentless performance, supported by over 120 experts and a stock of 8,000 tyres that sustained racing throughout the entire week.

The tyres' exceptional consistency allowed teams to extend stint lengths significantly, saving precious time during pit stops. Most LMGT3 squads completed four stints, or forty laps, before changing rubber, while LMP2 entries routinely managed five. One LMP2 team notably kept a single set for 56 laps, covering 761 kilometres, a distance comparable to travelling from Le Mans to Monaco.

Pace did not diminish despite the high mileage, with the fastest LMGT3 car posting a 100-lap average 1.2 seconds quicker per lap than the previous year, marking the fastest Le Mans of the LMGT3 era. Goodyear’s off-track presence was equally robust, featuring the Goodyear Blimp, a new grandstand, a popular fan activation, a museum collaboration and the introduction of the Goodyear Passerelle.

Ahead of the race, Goodyear reaffirmed its commitment to LMGT3 through a joint announcement with the FIA and ACO, extending its exclusive supply into a fourth season in 2027 with a new tyre composed of 66 percent sustainable materials. The WEC now moves to the 6 Hours of São Paulo on 12 July, though many Le Mans teams will first compete at the European Le Mans Series’ 4 Hours of Imola on 5 July.

Stephen Bickley, Goodyear Endurance Program Manager, said, “When you look at the distances covered without compromising on pace, it underlines the consistency and reliability of our Goodyear Racing Eagle tyres throughout one of the toughest races in the world. It was a special Le Mans for us, felt through our fan activation, partnership renewal and icons old and new at – and above – the circuit.”

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