Until the start of vaccination, so many deaths and blockages shut down the industry, as well as businesses and individuals. The lack of labour and consumers only brought uncertainty to people's lives. No one, including governments, was able to overcome all the unknowns.

Later, people began to learn to live with this virus and to learn facilities for practicing social distancing and other preventive measures to reduce the spread of germs. Then the daily life went to normal by half. Consumer markets have started offering services with social distancing.

Then, large companies launched initiatives for the vaccination of employees and some promoted the payment of about USD$ 25 as a bonus for the first volunteers. Employees began to work in stores under pandemic conditions. So, it is the same in tyre shops, for example, to help and maintain the tyres of customers' cars in good condition, which of course ensured mobility in cities so that vehicles let vehicles circulate on the road . People could get the food, medicine, supplies and medical care they need.

Manufacturers should sometimes be able to collaborate with competitors to survive together in tough days.

Sustainability has never been more worth talking about in recent decades to be a legitimate topic on pandemic dates.  One thing is for sure, at the same time, we can never know which companies have really benefited from being willing to invest in the past with a desire to make the business sustainable in the future. We will reach and appreciate these businesses later, as accurate tax and market data as a primary result of a successful business emerges after three consecutive years.

Anyone who has taken seriously the alerts of a post-2015 virus that could one day be a reality and a threat to humanity and go unchecked in nearly three years is supposed to be ready for pandemic dates. Is it really possible to take such a viral effect into account in the risk analysis? But if so, this company is already at least six years ahead of its competition.

We never forget that keeping reliable and loyal consumers is our future.

Today, many industries must survive with material suppliers, customers and its service providers. We can add its competitors as a fourth pole at the corner its competitors,. sSo that companies in the same category should move together and collaborate in difficult days. Suppose Suppose they accept each other's stronger side in a part of the main processes, it might help better in that specific part, s. So that sustainability is ensured for the sake of sociality and economy.

As a sustainable business continuity in raw materials, services, market consistency, health and safety of white and blue colours, loyalty and morals of employees, reliability of energy sources and capacity manufacturing operations. Any production company that never lacks the above can be successful and be considered ‘“sustainable”’ in the medium term. In the long term, the requirements of the environmental authorities must be respected;, social projects must be distributed among the employees.

A real investment in the company's brand must be made. It is sure that the ‘“No Waste’” and ‘“Green Company’” image reinforces the company's brand. May all of these lead the company to establishing production lines that consume less energy and are more efficient. Roof or wall solar collectors, rainwater harvesting pipes, efficient coolers, pumps and electric motors are expected to follow so far to be more durable.

Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum . Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

What about reliable and loyal consumers? We have to bear in mind that consumers are our future. Any excessive savings, if it means reluctance in services or compromises on quality, will result in days of unemployment after a while. Thus, a well-adapted balance between costs and savings is always to be favoured in terms of sustainability.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum  even though they still cannot meet the needs of retailers. Retail stores can only cover 10 percent% to 45 percent% of the demand for walk-in customers. On the other hand, tyre manufacturers can meet dealer needs around 50 percent or 75 percent of orders, while supplying that amount with overproduction and heavy SKUs.

Another headache is the production of winter tyres in the summer, although sales are highly dependent on the severity of winter and upcoming snowfall. Tyre manufacturers often have to overproduce and have a large inventory. In recent years, the climate has changed the practices and the ability to estimate winter tyre sales mainly in Europe.

Therefore, any tyre manufacturer that meets dealer demand and is able to produce a minimum number of SKUs will have a head start and make a difference in terms of efficiency.

Anti-climax after stopping production for some reason of uncertainty is more costly.

After the long days of pandemic, which still affects the daily life of human beings, sustainability has become a matter of vitality for most companies. Lost markets can be won over time, but a climax after production ceases for some reason of uncertainty would be more costly.

The truths of having greener products, grasping the digitiszation movement and mobility trends, efficiency improvements, well-organiszed material sourcing, skills development in manufacturing operations, systematic management of product development and R&D activities, the search for alternatives for automation and artificial intelligence are still vital but not much more valuable than being sufficiently sustainable.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions. It is important to be progressive in the correct initiatives. So tyre manufacturers who manage a well-developed framework for change and agile strategies will win.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions.  To be progressive in the correct initiatives is inevitable to support. (TT)

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TyreSafe, UK’s leading independent tyre safety charity, has significantly expanded its industry backing with the formal addition of Dunlop and Falken to its roster of official supporters. The move arrives at a crucial juncture, as road safety advocates push for greater public awareness amid rising concerns over vehicle maintenance standards across the country.

Both brands bring considerable market weight to the charity, holding influential positions across premium, performance, SUV and light commercial vehicle categories throughout UK and Europe. Their entry into the TyreSafe fold does more than simply increase membership numbers; it injects fresh technical perspective and broadens the demographic of motorists who can be reached through co-branded safety messaging. This development coincides with the rollout of Britain’s first comprehensive road safety strategy in over a decade, a period in which industry-wide cooperation has become increasingly vital.

Practical benefits for everyday drivers are expected to emerge quickly, as the partnership enables larger-scale distribution of educational content on tyre care fundamentals such as proper inflation, tread evaluation and defect recognition. Beyond public awareness, the alliance creates a framework for joint research ventures and information exchange, potentially yielding richer data on accident causation and tyre performance under varied conditions. These insights are likely to inform future campaign designs and help address gaps in current road safety knowledge.

The collaboration reinforces a growing consensus within the automotive sector that preventable road incidents demand unified responses rather than isolated efforts. TyreSafe will coordinate closely with its new partners on targeted initiatives spanning driver education, industry engagement and policy advocacy. By combining the charity’s strategic oversight with the commercial reach and engineering expertise of Dunlop and Falken, the group aims to foster lasting behavioural shifts among motorists, ultimately contributing to a measurable decline in tyre-related casualties on UK roads.

Stuart Lovatt, TyreSafe Chair, said, “We are absolutely delighted to welcome both DUNLOP and FALKEN to TyreSafe. Their decision to join TyreSafe demonstrates a clear commitment to road safety. This is significant not only for TyreSafe, but for road users. The more leading manufacturers we can bring together around a shared vision for safer roads, the greater our ability to influence behaviour, share expertise, generate evidence and deliver life-saving safety messages. The publication of the Government’s new national Road Safety Strategy has created a renewed focus on casualty reduction across UK. Achieving those ambitious goals will require genuine collaboration between industry, government, enforcement and road safety organisations, and we are excited to have DUNLOP and FALKEN joining us on that journey.”

Markus Bögner, President and Managing Director, Dunlop Tyre Europe and FALKEN Tyres Europe, said, “We are delighted to join TyreSafe and become part of an organisation that has played such an important role in improving tyre safety awareness across UK for more than two decades. At DUNLOP and FALKEN, safety, innovation and performance are at the heart of everything we do. As manufacturers, we recognise that delivering world-class products is only part of the equation; helping road users understand the importance of tyre maintenance and vehicle safety is equally important. TyreSafe has built a strong reputation for bringing together industry, enforcement, government and road safety partners to drive meaningful change, and we are proud to be joining that community. We believe that by working collaboratively and sharing expertise, we can help raise awareness of the vital role tyres play in keeping people safe on the roads. We look forward to supporting TyreSafe’s mission and contributing to initiatives that encourage safer journeys for road users across UK.”

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Lassa Tyres, the flagship international brand of Brisa, Türkiye's sector leader and tyre industry export champion, recently convened its international distributors for an exclusive event aimed at celebrating enduring partnerships and articulating its strategic growth trajectory. The gathering, which coincided with The Tire Cologne, brought together representatives from over 20 companies within the brand’s global network to reinforce synergy and mutual dedication.

Central to the brand’s vision is the ongoing enrichment of its product portfolio and technological transformation, designed to bolster competitiveness in key export markets. In response to shifting consumer demands abroad, Lassa Tyres is significantly expanding its winter and all-season offerings, complementing its established summer lineup.

The company has introduced four new winter tyres and one all-season tyre, marking a comprehensive overhaul of its winter range across all segments. These new products incorporate ‘EV ready’ and ‘NextGen’ technologies, aligning with the global industry shift towards larger rim diameters and the proliferation of electric vehicles. The updated winter portfolio is projected to satisfy approximately 85 percent of European market demand, with a particular emphasis on increasing availability in sizes 18 inches and above.

Brisa Chief Executive Officer Vecih Yılmaz underscored that sustainable global expansion relies on robust partnerships, affirming that the company continues to advance in international markets through locally responsive business models. This strategic approach reinforces Lassa Tyres’ commitment to meeting diverse regional needs while solidifying its presence in critical winter tyre segments worldwide.

Yılmaz said, "Driven by our commitment to continuously investing in and expanding our product portfolio in line with customer expectations, we are establishing a closer and more powerful connection with our customers through our expanding and enriched channel structure while enhancing our brand appeal among target audiences. Today, reuniting physically with our distributors at such a large-scale event is not only a celebration of our collaboration but also the most significant indicator that we are entering the new season stronger than ever with our completely renewed winter product portfolio. In line with our shared growth vision, we will continue to deepen our strong global presence together with our partners."

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AZuR network partner Genan has undertaken a significant strategic shift by divesting its tyre recycling facility in Houston, Texas, to concentrate exclusively on expanding its European footprint. The decision reallocates management focus and capital toward bolstering existing operations and penetrating new markets across the continent, effectively making Europe the sole theatre for the company’s future growth.

This corporate recalibration follows closely on the heels of Genan’s recently announced acquisition of a recycling plant in Weiden, Bavaria. That investment not only deepens the firm’s manufacturing base in Germany but also strategically enhances its logistical access to consumer and industrial markets throughout Central and Eastern Europe. Collectively, these moves crystallise a long-term commitment to establishing a robust European supply chain for high-quality secondary raw materials derived from end-of-life tyres.

The development arrives amid surging continental demand for recycled materials, with shorter supply chains and the imperative for resilient resource security driving the need for efficient domestic recycling capacity. Genan’s advanced mechanical processing technologies are positioned to address this gap, producing rubber granules, powder, steel and textile fractions that feed multiple industrial applications. The company’s role within the AZuR competence network further amplifies its impact, fostering joint innovation across repair, retreading and mechanical recycling stages.

Industry observers view Genan’s move as a clear endorsement of Europe’s ascendant position in the circular economy, where technological investment directly bolsters value creation and industrial know-how. Through collaborative efforts with research bodies and sector stakeholders, AZuR and its partners aim to strengthen the entire lifecycle of tyre materials, reinforcing the principle that closed-loop systems thrive on integrated, cross-sector cooperation.

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Goodyear is significantly broadening its award-winning UltraGrip Performance 3 tyre line, expanding the range to 344 stock-keeping units across Europe. The addition of 66 new SKUs marks a major milestone, as the company now offers the most extensive winter tyre coverage available from a single tread pattern. This strategic move simplifies the selection process for customers while extending proven performance to a wider array of vehicles.

The European automotive landscape now encompasses everything from compact city cars to high-performance electric vehicles and large SUVs. With this expansion, Goodyear is establishing a new benchmark for how comprehensively a singular winter tyre design can address this evolving market. By achieving this broad coverage through one pattern, the brand differentiates itself from competitors who often require multiple designs.

The newly introduced SKUs represent entirely new fitment opportunities, allowing Goodyear to serve vehicle models previously beyond its winter portfolio. Over 90 percent of the new additions are in sizes of 19 inches and above, with the entire range now spanning from 14 to 23 inches to accommodate Europe's changing vehicle parc.

This growth reinforces Goodyear's presence in both replacement and original equipment markets, featuring 59 new replacement SKUs and 7 OE fitments. The replacement segment now includes options for models like the Volvo EX60 and BMW X3 M50, as well as electric vehicles such as the Škoda Elroq RS. New OE partnerships have been secured with major manufacturers, including the BMW iX3, Porsche Cayenne Electric and Mercedes-Benz GLC EQ.

The tyre's reputation is validated by securing first place in the ADAC Winter Tire Test for both 2024 and 2025, with ADAC predicting a lifespan of 76,500 kilometres. Strong braking and handling on snow, wet and dry roads are achieved through Snow Protect and Wet Grip technologies. Designed for both electric and traditional vehicles, the tyre also features reduced rolling resistance and lower interior noise for a refined driving experience.

Ben Glesener, Senior Technology Director, Product Development Consumer EMEA Goodyear, said, “Today’s winter tyre market is more complex than ever, with more vehicle types, sizes and requirements than before. By offering 344 SKUs within a single winter tyre pattern, UltraGrip Performance 3 cuts through that complexity, making it easier to choose a tyre that delivers proven performance across a wide range of vehicles.”

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