Until the start of vaccination, so many deaths and blockages shut down the industry, as well as businesses and individuals. The lack of labour and consumers only brought uncertainty to people's lives. No one, including governments, was able to overcome all the unknowns.

Later, people began to learn to live with this virus and to learn facilities for practicing social distancing and other preventive measures to reduce the spread of germs. Then the daily life went to normal by half. Consumer markets have started offering services with social distancing.

Then, large companies launched initiatives for the vaccination of employees and some promoted the payment of about USD$ 25 as a bonus for the first volunteers. Employees began to work in stores under pandemic conditions. So, it is the same in tyre shops, for example, to help and maintain the tyres of customers' cars in good condition, which of course ensured mobility in cities so that vehicles let vehicles circulate on the road . People could get the food, medicine, supplies and medical care they need.

Manufacturers should sometimes be able to collaborate with competitors to survive together in tough days.

Sustainability has never been more worth talking about in recent decades to be a legitimate topic on pandemic dates.  One thing is for sure, at the same time, we can never know which companies have really benefited from being willing to invest in the past with a desire to make the business sustainable in the future. We will reach and appreciate these businesses later, as accurate tax and market data as a primary result of a successful business emerges after three consecutive years.

Anyone who has taken seriously the alerts of a post-2015 virus that could one day be a reality and a threat to humanity and go unchecked in nearly three years is supposed to be ready for pandemic dates. Is it really possible to take such a viral effect into account in the risk analysis? But if so, this company is already at least six years ahead of its competition.

We never forget that keeping reliable and loyal consumers is our future.

Today, many industries must survive with material suppliers, customers and its service providers. We can add its competitors as a fourth pole at the corner its competitors,. sSo that companies in the same category should move together and collaborate in difficult days. Suppose Suppose they accept each other's stronger side in a part of the main processes, it might help better in that specific part, s. So that sustainability is ensured for the sake of sociality and economy.

As a sustainable business continuity in raw materials, services, market consistency, health and safety of white and blue colours, loyalty and morals of employees, reliability of energy sources and capacity manufacturing operations. Any production company that never lacks the above can be successful and be considered ‘“sustainable”’ in the medium term. In the long term, the requirements of the environmental authorities must be respected;, social projects must be distributed among the employees.

A real investment in the company's brand must be made. It is sure that the ‘“No Waste’” and ‘“Green Company’” image reinforces the company's brand. May all of these lead the company to establishing production lines that consume less energy and are more efficient. Roof or wall solar collectors, rainwater harvesting pipes, efficient coolers, pumps and electric motors are expected to follow so far to be more durable.

Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum . Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

What about reliable and loyal consumers? We have to bear in mind that consumers are our future. Any excessive savings, if it means reluctance in services or compromises on quality, will result in days of unemployment after a while. Thus, a well-adapted balance between costs and savings is always to be favoured in terms of sustainability.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum  even though they still cannot meet the needs of retailers. Retail stores can only cover 10 percent% to 45 percent% of the demand for walk-in customers. On the other hand, tyre manufacturers can meet dealer needs around 50 percent or 75 percent of orders, while supplying that amount with overproduction and heavy SKUs.

Another headache is the production of winter tyres in the summer, although sales are highly dependent on the severity of winter and upcoming snowfall. Tyre manufacturers often have to overproduce and have a large inventory. In recent years, the climate has changed the practices and the ability to estimate winter tyre sales mainly in Europe.

Therefore, any tyre manufacturer that meets dealer demand and is able to produce a minimum number of SKUs will have a head start and make a difference in terms of efficiency.

Anti-climax after stopping production for some reason of uncertainty is more costly.

After the long days of pandemic, which still affects the daily life of human beings, sustainability has become a matter of vitality for most companies. Lost markets can be won over time, but a climax after production ceases for some reason of uncertainty would be more costly.

The truths of having greener products, grasping the digitiszation movement and mobility trends, efficiency improvements, well-organiszed material sourcing, skills development in manufacturing operations, systematic management of product development and R&D activities, the search for alternatives for automation and artificial intelligence are still vital but not much more valuable than being sufficiently sustainable.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions. It is important to be progressive in the correct initiatives. So tyre manufacturers who manage a well-developed framework for change and agile strategies will win.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions.  To be progressive in the correct initiatives is inevitable to support. (TT)

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Tegeta Green Planet has launched an educational initiative targeting young people to foster environmental responsibility and awareness. The effort responds to the growing global challenges of sustainable development and environmental protection. By focusing on youth education, the organisation aims to build a foundation for long-term ecological consciousness and active public participation in preserving natural resources.

Operating since 2022, Tegeta Green Planet is among the first entities in Georgia authorised by the Ministry of Environmental Protection and Agriculture under the Extended Producer Responsibility framework. This system is central to modern environmental policy, ensuring full-cycle management of specific waste streams such as used tyres, oils and batteries. The process covers collection, transportation, recycling and further handling aligned with circular economy principles.

As part of this drive, company representatives visited multiple schools in Batumi, a Black Sea coastal city and major tourist hub. Given Batumi’s rapid urbanisation and growing tourism, the need for proper waste management and ecological awareness is especially acute. The interactive sessions included presentations and workshops, teaching students how to handle used tyres, batteries and oils correctly; why such management is vital and how waste can become a resource through circular economy models. Students also learned how individual responsible behaviour affects the environment and the future.

The programme employs a practical format with educational games and activities after presentations, encouraging participants to ask questions and discuss eco-friendly daily choices. Attendees receive symbolic gifts and prizes as motivation. Through this project, Tegeta Green Planet continues its educational work across Georgia, aiming to inform and involve the younger generation in building a cleaner environment. The organisation maintains that environmental care extends beyond waste management to include education and a culture of responsibility for a sustainable future.

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TyreSafe and Good Egg Safety CIC have formed a major national partnership to tackle child seat misuse and vehicle safety together. The collaboration unites the UK’s leading child seat safety organisation with the country’s road safety charity, creating a pioneering programme designed to address both risks at scale. Following a planned pilot with Bradford City Council’s Road Safety Team, the initiative will roll out joint child seat and tyre safety check clinics across the UK using a data-led approach that reflects real-world road risks.

Good Egg Safety’s evidence, drawn from over 45,000 child seat checks, shows that more than 60 percent of child restraints are incorrectly fitted or incompatible, with many involving serious errors that could lead to life-changing or fatal injuries. Simultaneously, unroadworthy or illegal tyres remain a critical but often overlooked factor in many collisions. The partnership directly confronts both hazards by protecting children inside the vehicle while ensuring the vehicle itself is safe for emergency manoeuvres.

Good Egg Safety is known for its government-funded Advanced Child Seat Training Programme, which has accredited hundreds of professionals from police, fire and rescue, public health and local authorities. Unlike awareness-only campaigns, its evidence-based and behaviour-led approach has produced average knowledge increases of over 500 percent among professionals and up to 96 percent retention at six months. The new partnership extends this impact into real-world intervention and prevention.

Joint clinics will offer expert child seat checks, identification of high-risk installations, tyre safety inspections including tread depth and pressure and practical pre-journey advice. This whole-vehicle safety model aligns with the UK’s Safe System approach. The partnership will be showcased at the TyreSafe National Briefing in June 2026 and the Road Safety GB National Conference in November 2026, where early findings and national rollout plans will be presented. By combining training, community engagement and hands-on checks, the programme provides one of the most scalable and effective interventions available to protect children on UK roads.

Stuart Lovatt, Chair of Tyresafe, said, “This partnership with Good Egg Safety CIC represents a significant step forward in our shared ambition to reduce avoidable road casualties. By combining expertise in child seat safety with tyre safety checks, we are addressing two critical but often disconnected risk factors in a practical, evidence-led way. The planned pilot in Bradford, followed by national rollout, will allow us to better understand real-world vehicle safety issues and intervene directly with families at the point of need. Working together in this way strengthens the Safe System approach and has the potential to make a measurable difference in saving lives and reducing incidents on UK roads.”

Janis James MBE, CEO, Good Egg Safety CIC, said, “For too long, road safety messaging has treated risks in isolation. In reality, a correctly fitted child seat cannot compensate for a vehicle that cannot stop safely – and safe tyres cannot protect a child who is incorrectly restrained. This partnership is about bringing those two critical elements together in a way that is practical, evidence-led and capable of saving lives at scale.”

Alison Lowe OBE, Chair of the West Yorkshire Vision Zero Board, said, “The fact that two thirds of children are at risk travelling in unsafe seats is deeply troubling. Being a nana myself, I made sure to make use of the Good Egg Safety service and I am very glad that I did. We have worked with them for a number of years to run child car seat checking events. I am pleased to say that another 50 sessions will be taking place over the coming months in West Yorkshire as part of our work to reduce road deaths and serious injury to zero by 2040.”

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The Alliance for the Future of Tires (AZuR) is set to publicly unveil new survey findings on 10 June at THE TIRE COLOGNE 2026, located in Hall 7.1 at booth C031 B038. The data reveals a European retreading industry in distress, with three-quarters of international survey respondents characterising the current situation as either critical or declining. Cheap new tyre imports are cited as the primary driver of mounting price pressure.

Conducted in spring 2026 among European tyre and retreading firms and experts, the survey aimed to assess real-world market conditions, success factors and political hurdles. Results show a deeply contradictory landscape: while retreading is acknowledged as a key circular economy technology for climate and resource protection, cheap imports, high energy costs and weak policy support are squeezing businesses. Nearly half of participants describe the industry as under severe pressure, with German players notably pessimistic, though a few see a growing market.

Respondents still see major potential through lower total cost of ownership, high casing quality and closer cooperation among fleets, retailers and retreaders. Cost-per-kilometre models, professional tyre management and transparent environmental, social and governance documentation are highlighted as crucial future strategies to prove economic and environmental benefits.

A strong political appeal emerged, with 88 percent of participants urging green procurement and more public funding. They call for binding sustainability criteria in public tenders, improved regulations and equal treatment of retreaded tyres in European ESG and taxonomy systems. France and Scandinavia are cited as models due to their eco-taxes and national circular economy collaborations. The full results will be discussed at AZuR’s event ‘The Future is retreaded!’ on 10 June at THE TIRE COLOGNE.

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Superteam Wheels, a prominent Chinese manufacturer of carbon fibre bicycle wheelsets, has introduced a new flagship carbon fibre wheelset, the Ultra SL SE, designed to resolve the performance trade-offs faced by road cyclists. Riders have long been forced to choose between lightweight designs lacking stiffness or rigid wheelsets too heavy for long distances. The new model integrates mature Chinese manufacturing with DT180 hubs, carbon spokes and aerodynamic optimisation for professional racing, training and casual riding.

Unlike single-function wheelsets, the Ultra SL SE is engineered for full-scenario adaptability. Weighing only 1,210 grammes, the wheelset achieves a lightweight breakthrough without compromising rigidity. The DT180 hubs enable direct power transmission for sprinting, climbing or cruising. The wheelset adapts seamlessly to flat roads, rolling terrain and climbs.

Compared to the classic H2 model, the Ultra SL SE brings three major upgrades: lighter weight, DT180 hubs and a redesigned circular rim. It retains H2’s stiffness and shark fin bionic aerodynamics. At 40 kmph, wind resistance drops by 17.62 percent.

The 51-millimetre front rim and 48-millimetre rear rim create a three-millimetre difference. The higher front rim enhances stability and resists crosswinds, while the lower rear rim reduces drag. This design balances controllability and aerodynamics.

Superteam selected DT180 hubs for their precision and low rolling resistance, combined with carbon spokes. The Ultra SL SE delivers professional race-level performance at a friendly cost, offering lightweight portability, rigid power transmission and all-scenario adaptability.

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