Until the start of vaccination, so many deaths and blockages shut down the industry, as well as businesses and individuals. The lack of labour and consumers only brought uncertainty to people's lives. No one, including governments, was able to overcome all the unknowns.

Later, people began to learn to live with this virus and to learn facilities for practicing social distancing and other preventive measures to reduce the spread of germs. Then the daily life went to normal by half. Consumer markets have started offering services with social distancing.

Then, large companies launched initiatives for the vaccination of employees and some promoted the payment of about USD$ 25 as a bonus for the first volunteers. Employees began to work in stores under pandemic conditions. So, it is the same in tyre shops, for example, to help and maintain the tyres of customers' cars in good condition, which of course ensured mobility in cities so that vehicles let vehicles circulate on the road . People could get the food, medicine, supplies and medical care they need.

Manufacturers should sometimes be able to collaborate with competitors to survive together in tough days.

Sustainability has never been more worth talking about in recent decades to be a legitimate topic on pandemic dates.  One thing is for sure, at the same time, we can never know which companies have really benefited from being willing to invest in the past with a desire to make the business sustainable in the future. We will reach and appreciate these businesses later, as accurate tax and market data as a primary result of a successful business emerges after three consecutive years.

Anyone who has taken seriously the alerts of a post-2015 virus that could one day be a reality and a threat to humanity and go unchecked in nearly three years is supposed to be ready for pandemic dates. Is it really possible to take such a viral effect into account in the risk analysis? But if so, this company is already at least six years ahead of its competition.

We never forget that keeping reliable and loyal consumers is our future.

Today, many industries must survive with material suppliers, customers and its service providers. We can add its competitors as a fourth pole at the corner its competitors,. sSo that companies in the same category should move together and collaborate in difficult days. Suppose Suppose they accept each other's stronger side in a part of the main processes, it might help better in that specific part, s. So that sustainability is ensured for the sake of sociality and economy.

As a sustainable business continuity in raw materials, services, market consistency, health and safety of white and blue colours, loyalty and morals of employees, reliability of energy sources and capacity manufacturing operations. Any production company that never lacks the above can be successful and be considered ‘“sustainable”’ in the medium term. In the long term, the requirements of the environmental authorities must be respected;, social projects must be distributed among the employees.

A real investment in the company's brand must be made. It is sure that the ‘“No Waste’” and ‘“Green Company’” image reinforces the company's brand. May all of these lead the company to establishing production lines that consume less energy and are more efficient. Roof or wall solar collectors, rainwater harvesting pipes, efficient coolers, pumps and electric motors are expected to follow so far to be more durable.

Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum . Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

What about reliable and loyal consumers? We have to bear in mind that consumers are our future. Any excessive savings, if it means reluctance in services or compromises on quality, will result in days of unemployment after a while. Thus, a well-adapted balance between costs and savings is always to be favoured in terms of sustainability.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum  even though they still cannot meet the needs of retailers. Retail stores can only cover 10 percent% to 45 percent% of the demand for walk-in customers. On the other hand, tyre manufacturers can meet dealer needs around 50 percent or 75 percent of orders, while supplying that amount with overproduction and heavy SKUs.

Another headache is the production of winter tyres in the summer, although sales are highly dependent on the severity of winter and upcoming snowfall. Tyre manufacturers often have to overproduce and have a large inventory. In recent years, the climate has changed the practices and the ability to estimate winter tyre sales mainly in Europe.

Therefore, any tyre manufacturer that meets dealer demand and is able to produce a minimum number of SKUs will have a head start and make a difference in terms of efficiency.

Anti-climax after stopping production for some reason of uncertainty is more costly.

After the long days of pandemic, which still affects the daily life of human beings, sustainability has become a matter of vitality for most companies. Lost markets can be won over time, but a climax after production ceases for some reason of uncertainty would be more costly.

The truths of having greener products, grasping the digitiszation movement and mobility trends, efficiency improvements, well-organiszed material sourcing, skills development in manufacturing operations, systematic management of product development and R&D activities, the search for alternatives for automation and artificial intelligence are still vital but not much more valuable than being sufficiently sustainable.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions. It is important to be progressive in the correct initiatives. So tyre manufacturers who manage a well-developed framework for change and agile strategies will win.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions.  To be progressive in the correct initiatives is inevitable to support. (TT)

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Bridgestone and Kwik Fit are renewing their presence at The British Motor Show for 2026, stepping in as official sponsors of the Live Arena and Supercar Paddock. Their involvement marks the fifth year these two companies have powered some of the event’s most energetic and crowd-drawing features. Central to the show’s appeal, the Live Arena delivers high-octane displays and gripping stunt performances, while the Supercar Paddock offers rare access to an elite collection of supercars. Together, these zones have become defining elements of the visitor experience, reflecting a shared dedication to excitement, engineering excellence and road safety.

Throughout the 2026 event, attendees can look forward to a packed schedule of arena action and an impressive supercar showcase. Bridgestone and Kwik Fit specialists will be present to engage with the public, offering practical advice on tyre care, vehicle checks and overall driver preparedness. This collaboration underscores a sustained alignment between the brands and the show’s mission to inspire and educate automotive enthusiasts of all generations. Scheduled for 21 to 23 August 2026, the show anticipates a significant turnout, presenting an ideal platform for exhibitors and sponsors to engage with both consumers and the broader motoring sector in a direct and meaningful way.

Drew Chapman, Consumer Sales Director, Bridgestone UK, said, “We’re thrilled to return to the British Motor Show with Kwik Fit for our fifth consecutive year. Spanning three exciting days, the event offers a fantastic day out for families and passionate car fans alike. Performance is at the core of everything we do at Bridgestone, so we’re proud to be at the centre of the action as sponsors of the Bridgestone in partnership with Kwik Fit Live Arena and the Supercar Paddock.”

Andy Lane, Marketing Director, Kwik Fit, said, “We’re proud to be partnering with Bridgestone once again at the British Motor Show. The thrilling stunts and extreme performance in the Live Arena and Supercar Paddock may seem a world away from everyday motoring, but there is a common thread. All drivers need to have confidence in their car – whether up on two wheels in the arena or popping to the shops on the road. This event is the perfect place to connect with motorists of all ages and share how our expertise, combined with the quality and performance of Bridgestone tyres, helps keep the nation’s drivers safe on the road.”

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Rally Sweden, the only event on the FIA World Rally Championship (WRC) calendar contested entirely on snow and ice, returns to the wintry forests surrounding Umeå from 12 to 15 February. As Round 2 of the 2026 season, it marks the first true winter challenge for Hankook Tire, the championship’s exclusive tyre supplier. With approximately 300 kilometres of special stages divided into 18 high-speed tests, crews will push Rally1 cars to nearly 200 kmph and 8,500 rpm, making precision car control, reliable braking and unerring tyre grip the deciding factors in what has been a WRC fixture since 1950.

For this uniquely demanding environment, Hankook equips competitors with the Winter i*Pike SR10W, a competition tyre engineered specifically for frozen surfaces. Its specially developed ice-rally stud pins and asymmetric tread pattern ensure powerful traction, stable cornering grip and consistent braking on both snow-covered and icy roads. Following a strong debut at the 2025 running of Rally Sweden, where drivers and officials commended its performance, the tyre returns with proven credentials and confidence that it will again meet the extreme demands of the frozen north.

The championship narrative intensifies on home ground for Oliver Solberg. The TOYOTA GAZOO Racing driver arrives in Sweden as the early series leader after his historic victory at Rallye Monte-Carlo, where he became the youngest winner of the event in the 21st century. With momentum and national expectations behind him, the young Swede now aims to extend his title challenge on home snow.

Hankook’s involvement in WRC extends beyond tyre supply. Since becoming the exclusive tyre provider for all classes in 2025, the company has continued to reinforce its global motorsport credentials. By channelling technical insights from more than 70 racing series into product development, Hankook systematically transforms real-world performance data into advancements for ultra-high-performance road tyres, strengthening its technology leadership in both competition and commercial spheres.

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Tyres Europe is actively participating in the UNECE (United Nations Economic Commission for Europe) Working Party on Noise and Tyres (GRBP), where efforts are underway to establish viable tyre abrasion limits. The organisation is contributing to the UNECE Task Force on Tyre Abrasion, which is advancing a proposed Regulation introducing abrasion requirements for type approval. This follows prior agreement on measurement methodologies, with the current focus shifting towards setting specific abrasion limits for passenger car tyres.

By providing ongoing technical input, Tyres Europe aims to support the creation of abrasion rules that are not only ambitious from an environmental standpoint but also practically enforceable. The organisation stresses the importance of globally harmonised standards for tyres, a product traded worldwide, to ensure consistent regulatory compliance and prevent market fragmentation. According to Secretary General Adam McCarthy, well-aligned international rules are also critical for the successful application of the Euro 7 framework within the European Union. Tyres Europe remains committed to contributing to the UNECE work programme to help shape abrasion provisions that can be effectively implemented and progressively refined over time.

Adam McCarthy, Secretary General, Tyres Europe, said, “Reducing tyre abrasion is an important environmental objective and it requires rules that are not only ambitious but also enforceable in practice. For a global product like tyres, globally aligned standards help deliver consistent compliance outcomes and avoid fragmentation across markets. This is also essential to support effective implementation under the Euro 7 framework in the EU.”

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Arun Mammen, chairman of the Automotive Tyre Manufacturers Association (ATMA), was part of the prime minister’s official delegation during a recent visit to Malaysia aimed at strengthening bilateral ties and economic co-operation between the two countries.

The visit provided a platform for engagement between Indian and Malaysian industry leaders across emerging and strategic sectors. Malaysian businesses expressed interest in collaborating with Indian companies in recycling and sustainability, technical textiles, defence components and advanced manufacturing equipment.

During the meetings, Mammen outlined the growth trajectory of the Indian tyre industry, citing rising domestic demand, export potential and an increased focus on innovation, sustainability and circular economy practices.

Industry representatives in Malaysia signalled interest in expanding partnerships, pointing to scope for greater industry-to-industry co-operation in the coming years.

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