Until the start of vaccination, so many deaths and blockages shut down the industry, as well as businesses and individuals. The lack of labour and consumers only brought uncertainty to people's lives. No one, including governments, was able to overcome all the unknowns.

Later, people began to learn to live with this virus and to learn facilities for practicing social distancing and other preventive measures to reduce the spread of germs. Then the daily life went to normal by half. Consumer markets have started offering services with social distancing.

Then, large companies launched initiatives for the vaccination of employees and some promoted the payment of about USD$ 25 as a bonus for the first volunteers. Employees began to work in stores under pandemic conditions. So, it is the same in tyre shops, for example, to help and maintain the tyres of customers' cars in good condition, which of course ensured mobility in cities so that vehicles let vehicles circulate on the road . People could get the food, medicine, supplies and medical care they need.

Manufacturers should sometimes be able to collaborate with competitors to survive together in tough days.

Sustainability has never been more worth talking about in recent decades to be a legitimate topic on pandemic dates.  One thing is for sure, at the same time, we can never know which companies have really benefited from being willing to invest in the past with a desire to make the business sustainable in the future. We will reach and appreciate these businesses later, as accurate tax and market data as a primary result of a successful business emerges after three consecutive years.

Anyone who has taken seriously the alerts of a post-2015 virus that could one day be a reality and a threat to humanity and go unchecked in nearly three years is supposed to be ready for pandemic dates. Is it really possible to take such a viral effect into account in the risk analysis? But if so, this company is already at least six years ahead of its competition.

We never forget that keeping reliable and loyal consumers is our future.

Today, many industries must survive with material suppliers, customers and its service providers. We can add its competitors as a fourth pole at the corner its competitors,. sSo that companies in the same category should move together and collaborate in difficult days. Suppose Suppose they accept each other's stronger side in a part of the main processes, it might help better in that specific part, s. So that sustainability is ensured for the sake of sociality and economy.

As a sustainable business continuity in raw materials, services, market consistency, health and safety of white and blue colours, loyalty and morals of employees, reliability of energy sources and capacity manufacturing operations. Any production company that never lacks the above can be successful and be considered ‘“sustainable”’ in the medium term. In the long term, the requirements of the environmental authorities must be respected;, social projects must be distributed among the employees.

A real investment in the company's brand must be made. It is sure that the ‘“No Waste’” and ‘“Green Company’” image reinforces the company's brand. May all of these lead the company to establishing production lines that consume less energy and are more efficient. Roof or wall solar collectors, rainwater harvesting pipes, efficient coolers, pumps and electric motors are expected to follow so far to be more durable.

Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum . Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

What about reliable and loyal consumers? We have to bear in mind that consumers are our future. Any excessive savings, if it means reluctance in services or compromises on quality, will result in days of unemployment after a while. Thus, a well-adapted balance between costs and savings is always to be favoured in terms of sustainability.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum  even though they still cannot meet the needs of retailers. Retail stores can only cover 10 percent% to 45 percent% of the demand for walk-in customers. On the other hand, tyre manufacturers can meet dealer needs around 50 percent or 75 percent of orders, while supplying that amount with overproduction and heavy SKUs.

Another headache is the production of winter tyres in the summer, although sales are highly dependent on the severity of winter and upcoming snowfall. Tyre manufacturers often have to overproduce and have a large inventory. In recent years, the climate has changed the practices and the ability to estimate winter tyre sales mainly in Europe.

Therefore, any tyre manufacturer that meets dealer demand and is able to produce a minimum number of SKUs will have a head start and make a difference in terms of efficiency.

Anti-climax after stopping production for some reason of uncertainty is more costly.

After the long days of pandemic, which still affects the daily life of human beings, sustainability has become a matter of vitality for most companies. Lost markets can be won over time, but a climax after production ceases for some reason of uncertainty would be more costly.

The truths of having greener products, grasping the digitiszation movement and mobility trends, efficiency improvements, well-organiszed material sourcing, skills development in manufacturing operations, systematic management of product development and R&D activities, the search for alternatives for automation and artificial intelligence are still vital but not much more valuable than being sufficiently sustainable.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions. It is important to be progressive in the correct initiatives. So tyre manufacturers who manage a well-developed framework for change and agile strategies will win.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions.  To be progressive in the correct initiatives is inevitable to support. (TT)

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Continental addresses the needs of urban commuters with its comprehensive ContiScoot tyre line, a premium option engineered for city riding. The range encompasses over 30 sizes, fitting wheels from 10 to 16 inches and accommodating scooters from 50 cc to 350 cc. This extensive coverage means the tyre suits a broad spectrum of vehicles, from nimble city models to more powerful touring scooters.

The portfolio is designed to fit a wide array of established scooter models frequently navigating city streets and their outskirts. For instance, large-wheel scooters commonly pairing a 120/70-15 front with a 140/70-14 rear, such as the Honda Forza or Yamaha XMAX, are well-covered. Similarly, compact scooters using dimensions like 120/70-12 and 130/70-12, including popular Vespa GTS models, also benefit from the tyre's performance. The ContiScoot further extends its applicability to the growing electric scooter segment, with sizes available for models like the Niu MQi GT.

The intended users are riders who depend on their scooters for daily transportation, whether commuting to work, running errands or exploring urban areas. The diversity of available sizes ensures the tyre meets various riding demands, adapting to the agility required in congested streets as well as the comfort needed for longer commutes. As scooters gain prominence as primary vehicles in metropolitan regions, the demand for reliable, all-weather safety and predictable handling grows correspondingly.

To meet these demands, the ContiScoot integrates several key performance features. Its rubber formulation and tread are engineered for excellent wet grip, contributing to short braking and stability on slick roads. The tyre also delivers high grip immediately from startup, which is particularly reassuring on short urban trips. Its construction promotes agile and neutral handling, facilitating quick direction changes and stable cornering without being twitchy. Designed for real-world conditions, it offers a balanced ride that absorbs poor road surfaces while maintaining precision. Furthermore, the durable compound is optimised for high mileage, adding value for frequent riders.

Reinforcing consumer confidence, the ContiScoot satisfaction guarantee remains available in select countries during 2026. This programme offers a money-back option for riders not fully satisfied with the tyre’s performance, with specific market participation and terms accessible online.

Sagren Nair, Product Manager – Motorcycle Tires, Continental, said “With over 30 sizes available, the ContiScoot is a suitable option for almost every scooter model. Our goal is to make urban mobility safer, more comfortable and more versatile. Scooters combine flexibility with high everyday practicality. This requires tyres that react quickly to changing conditions while providing a safe and agile riding experience. This is exactly what the ContiScoot has been developed for, and we’ve transferred our experience from the motorcycle segment to the scooter sector. The tread compound and profile are designed for a high level of safety in everyday use – especially in rain, cool temperatures and frequent stop-and-go traffic. Our approach is to ensure that scooter riders feel safe at any time of day and in almost any weather. With the comprehensive ContiScoot range, we offer the right basis for this – regardless of whether it's a compact city scooter or a powerful large-wheel scooter.”

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Michelin, through its Indian operations and in association with the Automotive Skills Development Council (ASDC), recently marked the completion of two workforce training programmes in Pune with formal convocation events. Project Vahaan and Project EV Shiksha together equipped 65 individuals from economically disadvantaged backgrounds with specialised skills aligned to current industry demands, demonstrating how corporate initiatives can address both social needs and sectoral requirements simultaneously.

The programmes responded to a clear gap in India's mobility landscape. While the transportation sector expands and electric vehicle adoption accelerates, many young people from low-income families cannot access the formal training needed to secure stable employment. Michelin India therefore supported targeted interventions focused on communities where regular work significantly affects household wellbeing.

Under Project Vahaan, 35 candidates completed Level 4 certification training for light and heavy motor vehicle drivers. The curriculum integrated classroom instruction with practical driving sessions, covering traffic regulations, defensive techniques, road safety practices and interpersonal skills development. The objective extended beyond employability to cultivating responsible road users who prioritise safety.

Project EV Shiksha addressed the growing need for electric vehicle technicians through a Level 4 programme completed by 30 candidates. Training encompassed theoretical knowledge and hands-on practice in high-voltage safety protocols, fire prevention, routine maintenance procedures, minor repairs, basic diagnostic support and safe component handling. Workplace readiness skills were also incorporated to facilitate smooth entry into the EV service sector.

The convocation ceremonies brought together representatives from Michelin India, ASDC, training partners and the graduates themselves. Project EV Shiksha participants gathered at MIT Art, Design and Technology University, while Project Vahaan celebrations took place at MIDC Kasarwadi in Chinchwad. Both events featured formal inaugurations, addresses from industry and skilling leaders, certificate presentations and interactions that highlighted the connection between structured training and employment outcomes.

The impact of these initiatives extends beyond the 65 individuals trained. They contribute to workforce readiness in critical sectors, promote road safety awareness, support the transition to green mobility and generate meaningful social change at family and community levels.

Shantanu Deshpande, Managing Director, Michelin India, said, “At Michelin India, we believe the future of mobility will be shaped not only by technology but also by people equipped with the right skills. Through initiatives like Project Vahaan and EV Shiksha, in partnership with ASDC, we are committed to strengthening skill development for young talent and preparing them for the evolving mobility ecosystem. By enabling access to this structured training, we aim to strengthen road safety through better tyre care and maintenance, support the transition to electric mobility and create meaningful livelihood opportunities. Skill development has been a core priority of the government, and we are pleased to support this vision through our initiatives.”

Addressing the occasion, Vinkesh Gulati, Chairperson, ASDC, said, “These initiatives demonstrate how industry-aligned skilling can deliver outcomes beyond training numbers. By integrating safety, employability and future mobility skills, we are enabling youth to build dignified careers while contributing to safer roads and a greener mobility ecosystem.”

Arindam Lahiri, CEO, ASDC, said, “Through Project Vahaan and EV Shiksha, ASDC continues to focus on impact-driven skilling. The combination of certified training, industry relevance and inclusion ensures long-term value for both learners and the mobility sector.”

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Continental has been working closely with the Collard Group in southern England to enhance both the efficiency and safety of its fleet through the ContiLifeCycle concept. The Collard Group, a family-owned business established in 1994, is a key player in construction, recycling and waste management, employing around 450 people. Its fleet of over 150 specialist vehicles operates in tough environments such as quarries and construction sites, often navigating uneven terrain littered with debris like sharp stones and broken glass.

Within two years of implementing Continental’s ContiLifeCycle strategy – particularly the introduction of hot-retreaded premium tyres – the company achieved a 50 percent drop in tyre-related breakdowns. Transport Manager Lee Troddyn highlights the Bandvulc BIG D tyre as especially impactful, noting its robust tread design and stone-ejection capabilities are well-suited to demanding operational conditions. This has led to less unplanned downtime and greater vehicle availability.

The ContiLifeCycle concept focuses on industrial hot retreading, which allows durable tyre casings to be reused for multiple service lives. This approach not only maintains performance levels comparable to new tyres but also supports sustainability by lowering material consumption and reducing the energy typically required to manufacture brand-new tyres. Troddyn confirms that retreaded tyres have played a direct role in the notable decrease in punctures over the past two years.

Beyond the products themselves, the partnership thrives on strong technical support. Troddyn values the expert guidance from Continental’s team, whether through the convenient online portal or personalised advice on tyre selection, wear monitoring and lifespan optimisation. Paul Adams, Continental’s Account Manager, emphasises the company’s pride in supporting a customer committed to safety, reliability and long-term efficiency.

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Michelin has marked a significant advancement in aircraft tyre technology with the introduction of the Air X Sky Light, developed specifically for Dassault Aviation's new Falcon 10X business jet. This tyre is the culmination of extensive research, rigorous testing and a deep industrial partnership between the two companies.

First revealed at the 2023 Paris Air Show, the Air X Sky Light represents a new generation of aircraft tyre engineered to meet the pressing demands of modern aviation. Its core objectives are to reduce weight, increase durability, improve operational efficiency and directly support the industry's decarbonisation efforts. By employing a novel radial construction, the tyre achieves a significant weight reduction of 10 to 20 percent compared to its predecessors while simultaneously extending its service life by an equal margin. This reduction in weight is a critical factor in aviation, leading to lower fuel consumption, decreased CO₂ emissions and reduced operational costs.

The tyre's enhanced performance is derived from an optimised tread footprint and summit geometry, combined with ultra-high-strength materials in the carcass and next-generation hybrid cords. In its design process, Michelin integrates a comprehensive Life Cycle Assessment to minimise environmental impact from raw material extraction to the product's end of life. This commitment to a circular economy and responsible performance includes a growing use of renewable and recycled materials, supporting the group's ambition to utilise 100 percent sustainable materials by 2050.

The development of the Air X Sky Light is rooted in a collaborative relationship with Dassault Aviation spanning over four decades, a history that includes equipping aircraft from the Mirage III to the present day. Initial conversations regarding this tyre began in 2019, and since its showcase in 2023, Michelin has engaged in continuous refinement to meet the stringent demands of the aviation sector. These demands include withstanding extreme loads, high speeds and severe mechanical and thermal stresses.

The version created for the Falcon 10X is the first in a planned family of Air X Sky Light tyres, with future sizes intended for the broader commercial aviation market. This expansion will encompass both new aircraft programmes and retrofit options for existing fleets, with each new size undergoing rigorous certification processes. By delivering this breakthrough innovation as a practical, industry-ready solution, Michelin reinforces its five-decade legacy of supporting all sectors of aviation and shaping the future of aerospace.

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