Until the start of vaccination, so many deaths and blockages shut down the industry, as well as businesses and individuals. The lack of labour and consumers only brought uncertainty to people's lives. No one, including governments, was able to overcome all the unknowns.

Later, people began to learn to live with this virus and to learn facilities for practicing social distancing and other preventive measures to reduce the spread of germs. Then the daily life went to normal by half. Consumer markets have started offering services with social distancing.

Then, large companies launched initiatives for the vaccination of employees and some promoted the payment of about USD$ 25 as a bonus for the first volunteers. Employees began to work in stores under pandemic conditions. So, it is the same in tyre shops, for example, to help and maintain the tyres of customers' cars in good condition, which of course ensured mobility in cities so that vehicles let vehicles circulate on the road . People could get the food, medicine, supplies and medical care they need.

Manufacturers should sometimes be able to collaborate with competitors to survive together in tough days.

Sustainability has never been more worth talking about in recent decades to be a legitimate topic on pandemic dates.  One thing is for sure, at the same time, we can never know which companies have really benefited from being willing to invest in the past with a desire to make the business sustainable in the future. We will reach and appreciate these businesses later, as accurate tax and market data as a primary result of a successful business emerges after three consecutive years.

Anyone who has taken seriously the alerts of a post-2015 virus that could one day be a reality and a threat to humanity and go unchecked in nearly three years is supposed to be ready for pandemic dates. Is it really possible to take such a viral effect into account in the risk analysis? But if so, this company is already at least six years ahead of its competition.

We never forget that keeping reliable and loyal consumers is our future.

Today, many industries must survive with material suppliers, customers and its service providers. We can add its competitors as a fourth pole at the corner its competitors,. sSo that companies in the same category should move together and collaborate in difficult days. Suppose Suppose they accept each other's stronger side in a part of the main processes, it might help better in that specific part, s. So that sustainability is ensured for the sake of sociality and economy.

As a sustainable business continuity in raw materials, services, market consistency, health and safety of white and blue colours, loyalty and morals of employees, reliability of energy sources and capacity manufacturing operations. Any production company that never lacks the above can be successful and be considered ‘“sustainable”’ in the medium term. In the long term, the requirements of the environmental authorities must be respected;, social projects must be distributed among the employees.

A real investment in the company's brand must be made. It is sure that the ‘“No Waste’” and ‘“Green Company’” image reinforces the company's brand. May all of these lead the company to establishing production lines that consume less energy and are more efficient. Roof or wall solar collectors, rainwater harvesting pipes, efficient coolers, pumps and electric motors are expected to follow so far to be more durable.

Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum . Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

What about reliable and loyal consumers? We have to bear in mind that consumers are our future. Any excessive savings, if it means reluctance in services or compromises on quality, will result in days of unemployment after a while. Thus, a well-adapted balance between costs and savings is always to be favoured in terms of sustainability.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum  even though they still cannot meet the needs of retailers. Retail stores can only cover 10 percent% to 45 percent% of the demand for walk-in customers. On the other hand, tyre manufacturers can meet dealer needs around 50 percent or 75 percent of orders, while supplying that amount with overproduction and heavy SKUs.

Another headache is the production of winter tyres in the summer, although sales are highly dependent on the severity of winter and upcoming snowfall. Tyre manufacturers often have to overproduce and have a large inventory. In recent years, the climate has changed the practices and the ability to estimate winter tyre sales mainly in Europe.

Therefore, any tyre manufacturer that meets dealer demand and is able to produce a minimum number of SKUs will have a head start and make a difference in terms of efficiency.

Anti-climax after stopping production for some reason of uncertainty is more costly.

After the long days of pandemic, which still affects the daily life of human beings, sustainability has become a matter of vitality for most companies. Lost markets can be won over time, but a climax after production ceases for some reason of uncertainty would be more costly.

The truths of having greener products, grasping the digitiszation movement and mobility trends, efficiency improvements, well-organiszed material sourcing, skills development in manufacturing operations, systematic management of product development and R&D activities, the search for alternatives for automation and artificial intelligence are still vital but not much more valuable than being sufficiently sustainable.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions. It is important to be progressive in the correct initiatives. So tyre manufacturers who manage a well-developed framework for change and agile strategies will win.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions.  To be progressive in the correct initiatives is inevitable to support. (TT)

Comments (0)

ADD COMMENT

Link Copied!

Continental has introduced the ContiMotion EVO, the successor to its well-regarded ContiMotion sport touring tyre. The new model targets motorcyclists seeking a balanced blend of riding enjoyment, safety and longevity. It arrives with multiple product enhancements over the previous generation.

Technical upgrades include new carcass materials that deliver greater stability and consistency, translating into improved handling and more agile dynamics. Updated compounds further boost performance in both wet and dry conditions. The tyre also features Continental's EasyHandling technology for predictable steering, a hybrid silica tread compound for reliable grip, an advanced compound and dedicated pattern for extended mileage and ZeroDegree steel-belt construction with new carcass materials for high-speed stability.

The ContiMotion EVO suits sporty weekend riders and touring enthusiasts alike. It fits motorcycles such as the BMW R12 nineT, Triumph Daytona 660, Ducati Supersport 950, Honda CB 650R, Suzuki GSX-8TT and Yamaha MT-09. It can also be paired with the existing ContiMotion.

Christoph Ettenhuber, Head of Business Field Motorcycle Tires, Continental, said, “With the ContiMotion EVO, we’re offering a versatile sport touring tyre. It combines intuitive handling with reliable grip in both wet and dry conditions – all while delivering impressive mileage for everyday use. The ContiMotion EVO has been upgraded in key areas without losing the fundamental renowned qualities of its predecessor. Riders benefit from a tyre that is noticeably more agile. The ContiMotion EVO is compatible with a wide range of popular naked bikes, roadsters and modern classics.”

Comments (0)

ADD COMMENT

Link Copied!

Goodyear takes centre stage at Silverstone this weekend as title sponsor of the Goodyear 4 Hours of Silverstone, the second consecutive year it has headlined the European Le Mans Series event following its return to the calendar last year after a six-year break.

The manufacturer will equip 37 cars across LMGT3, LMP2 and LMP2 Pro/Am with its Racing Eagle tyres. LMGT3 entrants will use the Medium compound, chosen for its adaptability across varying conditions and driving styles, while LMP2 and LMP2 Pro/Am crews run their own Medium specification, a staple of the series since debuting at Le Castellet last season. Wet-weather Racing Eagle tyres remain available should conditions demand.

Silverstone's fast nature is set to shape tactics, with fuel consumption a likely determinant of pit-stop windows. Goodyear anticipates LMGT3 outfits will favour single-stinting to maximise pace on fresh rubber at every stop, whereas LMP2 and LMP2 Pro/Am squads could split between single and double-stinting approaches.

Off-track, Goodyear has arranged several activations. Vector Sport's #10 car ran a special Goodyear Racing livery last weekend at Caffeine & Machine's Warwickshire venue and will race in the same colours. The company also backs Friday's ELMS Charity Run, where Racing Eagle tyre stacks will mark each kilometre and runners finish beneath an inflatable Goodyear arch, with proceeds going to the Luca Guintoli Foundation, supporting families affected by childhood cancer. Goodyear Racing Eagle tyres additionally feature in NASCAR action at World Wide Technology Raceway in Madison, Illinois.

Stephen Bickley, Goodyear Endurance Program Manager, said, “Silverstone should be a fairly straightforward race from a tyre strategy perspective. The high-speed nature of the circuit means fuel consumption will be high, so fuel strategy is likely to be the main factor influencing pit stop timing. The tyre allocations broadly give teams the flexibility to change tyres at every stop, so there is less of a need to stretch a set of tyres purely to save time in a pit stop. We therefore expect teams across both categories to largely focus on single-stinting tyres. The biggest variable at Silverstone is always the weather, which can quickly change stint lengths and pit stop timing.”

Comments (0)

ADD COMMENT

Link Copied!

The new AZuR CO₂ savings certificate gives commercial vehicle fleet operators a way to quantify and prove the emissions reductions they achieve through smarter tyre strategies. The tool turns calculated savings into transparent, verifiable documentation, allowing businesses to showcase their resource efficiency efforts. The certification sits within AZuR's wider vision of a closed-loop tyre economy, in which quality tyres are kept in service as long as possible through repair, retreading and regrooving, and materials are recovered through proper recycling channels only once further use is ruled out.

Three distinct levers form the basis of the assessment, and fleets may adopt them separately or together. Reusing sound tyre casings through retreading cuts demand for virgin materials and stretches each tyre's service life. Reprofiling technology from Bear-Machines adds as much as a quarter more mileage to compatible commercial tyres, depending on the tyre and how it is used, while simultaneously trimming fuel burn. Digital tyre management powered by CO2OPT analyses a fleet's tyre usage patterns through artificial intelligence, guiding the selection and deployment of suitable tyres; under the right operating conditions, this can shrink fuel consumption and its associated emissions by as much as 10 percent.

Reliability of the reported figures rests on a defined calculation framework applied to each fleet's own data. The retreading portion draws on life cycle assessment work from Fraunhofer UMSICHT, while the remaining measures follow their own established methodologies and fleet-specific inputs. The result is auditable evidence linking implemented tyre management practices to calculated CO₂ reductions.

Beyond emissions figures, the certificate reveals how deeply a fleet has embraced circular practices by showing its share of retreaded tyres. Three tiers structure this indicator: Category A covers fleets above 50 percent, Category B spans 25 to 50 percent and Category C captures 5 to 20 percent. Documented savings and a practical circularity measure are thus combined in a single certification.

Early adopters already illustrate the concept in action. Over a 12-month window, SIS Internationale Speditions GmbH calculated 31.99 tonnes of CO₂ saved through retreading, CO2OPT software and the fuel savings that followed, with retreaded tyres on more than half its vehicles, earning Category A. The Steinkühler Group, meanwhile, reached 44.72 tonnes of calculated savings in the same period using retreading, reprofiling, CO2OPT and resulting fuel reductions, landing in Category C.

Christina Guth, Network Coordinator, Alliance for the Future of Tires (AZuR), said, “Many companies are already investing in lower-emission vehicles and alternative drive systems. However, it is often overlooked that tyres can also make a quantifiable contribution to reducing greenhouse gas emissions. With the AZuR CO₂ savings certificate, we demonstrate how retreading, reprofiling and intelligent tyre optimisation can be combined in a joint tyre management strategy.”

Comments (0)

ADD COMMENT

Link Copied!

DUNLOP has premiered a new atmospheric short film titled ‘Taking the Line’, which centres on the brand’s participation in the 2026 ADAC RAVENOL Nürburgring 24 Hours. The two-minute production chronicles the journey of the black-and-yellow DUNLOP Porsche 911 GT3 R, car number 17, offering an emotive portrayal of the challenges faced during one of the world’s most gruelling endurance events.

The film, shot over a week at the legendary Nürburgring Nordschleife, employed two dedicated camera crews utilising digital cinema cameras, action cameras, car-to-car tracking and aerial drones to capture the action. The notoriously capricious Eifel mountain weather, with its fog, rain and dramatic lighting, serves as a dynamic backdrop, amplifying the drama and underscoring the circuit’s unique character.

Rather than focusing exclusively on track action, the narrative shifts following the retirement of the DUNLOP car to highlight the essential human element of the race. The production pays tribute to the mechanics, marshals, support crews, drivers and devoted fans, emphasising that the event’s spirit relies on these individuals. This approach also connects to DUNLOP’s deep-rooted heritage in motorsport, blending tradition with innovation since the invention of the pneumatic tyre.

In a notable technical achievement, the filmmakers utilised advanced artificial intelligence to reconstruct a historically accurate sequence depicting the car without using any archive footage. This innovative process, informed by extensive visual documentation and historical references, successfully bridges more than four decades of DUNLOP’s racing history, creating a new and authentic representation of its enduring legacy at the Nürburgring.

Evropi Dionysiadou, Brand Communications Specialist at Dunlop Tyre Europe GmbH and responsible for the production, said, “One of the film’s most memorable moments creates a bridge between the past and the present. As a tribute to DUNLOP’s heritage, a Porsche 962 C appears on the start-finish straight for a few seconds, bearing the same number 17 that raced at the Nürburgring on DUNLOP tyres in 1986 and 1987.”

Dennis Wilstermann, Marketing Manager, Dunlop Tyre Europe GmbH, said, “With ‘Taking the Line’, DUNLOP underlines its deep roots in motorsport. For decades, experience gained in racing has been transferred into the development of road tyres, helping us create products capable of performing in the most demanding conditions and regularly earning recognition in independent tyre tests. An icon of 24-hour racing, DUNLOP has also contributed to 34 victories at Le Mans, a legacy that continues to inspire and drive us today.”

Comments (0)

ADD COMMENT

Link Copied!