Until the start of vaccination, so many deaths and blockages shut down the industry, as well as businesses and individuals. The lack of labour and consumers only brought uncertainty to people's lives. No one, including governments, was able to overcome all the unknowns.

Later, people began to learn to live with this virus and to learn facilities for practicing social distancing and other preventive measures to reduce the spread of germs. Then the daily life went to normal by half. Consumer markets have started offering services with social distancing.

Then, large companies launched initiatives for the vaccination of employees and some promoted the payment of about USD$ 25 as a bonus for the first volunteers. Employees began to work in stores under pandemic conditions. So, it is the same in tyre shops, for example, to help and maintain the tyres of customers' cars in good condition, which of course ensured mobility in cities so that vehicles let vehicles circulate on the road . People could get the food, medicine, supplies and medical care they need.

Manufacturers should sometimes be able to collaborate with competitors to survive together in tough days.

Sustainability has never been more worth talking about in recent decades to be a legitimate topic on pandemic dates.  One thing is for sure, at the same time, we can never know which companies have really benefited from being willing to invest in the past with a desire to make the business sustainable in the future. We will reach and appreciate these businesses later, as accurate tax and market data as a primary result of a successful business emerges after three consecutive years.

Anyone who has taken seriously the alerts of a post-2015 virus that could one day be a reality and a threat to humanity and go unchecked in nearly three years is supposed to be ready for pandemic dates. Is it really possible to take such a viral effect into account in the risk analysis? But if so, this company is already at least six years ahead of its competition.

We never forget that keeping reliable and loyal consumers is our future.

Today, many industries must survive with material suppliers, customers and its service providers. We can add its competitors as a fourth pole at the corner its competitors,. sSo that companies in the same category should move together and collaborate in difficult days. Suppose Suppose they accept each other's stronger side in a part of the main processes, it might help better in that specific part, s. So that sustainability is ensured for the sake of sociality and economy.

As a sustainable business continuity in raw materials, services, market consistency, health and safety of white and blue colours, loyalty and morals of employees, reliability of energy sources and capacity manufacturing operations. Any production company that never lacks the above can be successful and be considered ‘“sustainable”’ in the medium term. In the long term, the requirements of the environmental authorities must be respected;, social projects must be distributed among the employees.

A real investment in the company's brand must be made. It is sure that the ‘“No Waste’” and ‘“Green Company’” image reinforces the company's brand. May all of these lead the company to establishing production lines that consume less energy and are more efficient. Roof or wall solar collectors, rainwater harvesting pipes, efficient coolers, pumps and electric motors are expected to follow so far to be more durable.

Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum . Any tyre manufacturer responding to dealer demand and capable of producing with a minimum number of references will have a head start and make the difference in terms of efficiency.

What about reliable and loyal consumers? We have to bear in mind that consumers are our future. Any excessive savings, if it means reluctance in services or compromises on quality, will result in days of unemployment after a while. Thus, a well-adapted balance between costs and savings is always to be favoured in terms of sustainability.

A cumbersome problem for tyre manufacturers is carrying the heavy size list as production gum  even though they still cannot meet the needs of retailers. Retail stores can only cover 10 percent% to 45 percent% of the demand for walk-in customers. On the other hand, tyre manufacturers can meet dealer needs around 50 percent or 75 percent of orders, while supplying that amount with overproduction and heavy SKUs.

Another headache is the production of winter tyres in the summer, although sales are highly dependent on the severity of winter and upcoming snowfall. Tyre manufacturers often have to overproduce and have a large inventory. In recent years, the climate has changed the practices and the ability to estimate winter tyre sales mainly in Europe.

Therefore, any tyre manufacturer that meets dealer demand and is able to produce a minimum number of SKUs will have a head start and make a difference in terms of efficiency.

Anti-climax after stopping production for some reason of uncertainty is more costly.

After the long days of pandemic, which still affects the daily life of human beings, sustainability has become a matter of vitality for most companies. Lost markets can be won over time, but a climax after production ceases for some reason of uncertainty would be more costly.

The truths of having greener products, grasping the digitiszation movement and mobility trends, efficiency improvements, well-organiszed material sourcing, skills development in manufacturing operations, systematic management of product development and R&D activities, the search for alternatives for automation and artificial intelligence are still vital but not much more valuable than being sufficiently sustainable.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions. It is important to be progressive in the correct initiatives. So tyre manufacturers who manage a well-developed framework for change and agile strategies will win.

We must keep in mind that we are primarily victims of our own behaviours, decisions and actions.  To be progressive in the correct initiatives is inevitable to support. (TT)

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Tegeta Green Planet and Shine Energy brought an environmental education session to seventh-graders at Tbilisi Public School No. 142, aiming to deepen young people's understanding of sustainable development and environmental protection. The meeting was designed to make abstract ecological concepts tangible for early adolescents.

Led by representatives of the two organisations, the session unfolded under the theme ‘A Sustainable Future: Environment, Transport and Energy’. Presentations and discussions covered waste management, responsible resource use, environmental protection and the value of renewable energy, giving students a broad picture of how these issues interconnect.

The interactive format included team activities through which students explored the Extended Producer Responsibility (EPR) system, learning what it is for and how it contributes to environmental protection. Participants also considered how ordinary daily choices can curb pollution and conserve resources. An environmental game and a hands-on activity reinforced the lessons, helping students link environmental concerns to their own lives, and each participant received a certificate and a small gift at the close.

Operating since 2022, Tegeta Green Planet ranks among Georgia's first authorised EPR organisations, advancing a circular economy by collecting and recycling waste tyres, waste oils and used batteries while helping reduce environmental harm and meet legal obligations. Environmental education for young people remains a priority for both organisations, which run school sessions on environmental protection, resource conservation and sustainable development.

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Dunlop Tyre Europe GmbH will hold Premium Partner status at the Erste Bank Open in Vienna, running 24 October to 1 November at the Wiener Stadthalle, under a three-year term from 2026 to 2028 with an extension option, and holds exclusive tyre-category rights. DUNLOP Sports separately serves as Official Ball Partner. The event lets Dunlop Tyre Europe spread the ONE DUNLOP message, as trademark rights for DUNLOP tyres across Europe, North America and Oceania now sit once more under Sumitomo Rubber Industries (SRI). A 25-square-metre stand will occupy the fan zone in the Wiener Stadthalle foyer.

The divisions have already collaborated at B2B events this year, including THE TIRE COLOGNE. At the Mondial de l'Auto in Paris, held 12 to 18 October, the DUNLOP brand joined DUNLOP Sports colleagues to display tyres, motorsport heritage and tennis, padel and squash racquets across 105 square metres. Vienna marks the first time both appear together at a sporting tournament.

Premium Partner status brings strong visibility. Television coverage includes Micro Wings, LED side banners, Close Calls and the ‘New Balls Please’ activation. Dunlop Tyre Europe also features at the ceremonial coin toss, in the tournament magazine, in the fan zone and via ‘Daily Highlights presented by Dunlop’. Hospitality packages at the Wiener Stadthalle and Marx Halle await customers and partners, with invitations to the Pro-Am tournament and official press conference.

At the DUNLOP stand, visitors can guess how many tennis balls sit inside a racing tyre, entering via iPad and a digital landing page, with newsletter sign-up optional. A set of tyres is the prize, and souvenir photos in a DUNLOP-branded frame can be downloaded via QR code. The brand and SRI trace their heritage to 1909, when Dunlop Far East was founded in Kobe. After a partner organisation held passenger car tyre rights in several markets, those rights were reacquired in 2025 and Dunlop Tyre Europe GmbH launched in early 2026, reuniting the brand under SRI. The goal is restoring DUNLOP among the world's leading, most innovative tyre makers.

Dennis Wilstermann, Marketing Manager, Dunlop Tyre Europe, said, “Through our Premium Partnership with the Erste Bank Open and with our colleagues from DUNLOP Sports serving as the tournament’s Official Ball Partner, we are appearing together at a sporting event for the first time, following successful collaborations in the B2B sector and at the Paris motor show. The dynamic environment of professional tennis and the world-class performances regularly seen on court provide the ideal stage for combining activation activities for DUNLOP Tyres and DUNLOP Sports. We work closely with DUNLOP Sports and our parent company, Sumitomo Rubber Industries in Japan, to unlock the full potential of the global ONE DUNLOP strategy.”

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Indian manufacturer invests in radial tyre capacity and electric vehicle products as it seeks growth in domestic and export markets

JK Tyre and Industries is expanding production capacity and pushing into higher-value tyres as the Indian manufacturer seeks to capitalise on strong vehicle demand, the shift towards premium cars and the growth of electric mobility.

The company plans to invest in additional truck and bus radial and passenger car radial capacity, while broadening its distribution network and developing products for overseas markets. The strategy comes as a sharp increase in raw-material prices threatens to erode the benefits of rising sales.

Nearly 30 percent of JK Tyre’s passenger car tyre volumes in the first half of the financial year came from premium products with wheel sizes of 16 inches and above, Managing Director Anshuman Singhania told analysts on the company’s second-quarter earnings call. The segment has grown at an annual rate of about 20 percent over the past two to three years.

The shift towards larger tyres reflects changing consumer preferences in India’s car market, where manufacturers are increasingly catering to buyers seeking more premium vehicles. JK Tyre is seeking to capture that demand while maintaining its position in commercial vehicle and agricultural tyres.

Electric mobility and premium products

Electric mobility is another area of growth. The company said its electric vehicle tyre volumes rose by more than 24 pe cent quarter on quarter. It also highlighted its position in electric trucks and buses, and said the MG Hector Tomahawk had been launched with its Ranger HPE electric vehicle-specific tyres.

JK Tyre is investing in research and development and using artificial intelligence and machine learning in product design, manufacturing and supply-chain management. The company is also expanding its range of specialist off-the-road tyres, targeting applications where product performance and specifications are important purchasing considerations.

Expanding distribution

The push into premium products is accompanied by an effort to widen the company’s reach among customers. During the second quarter, JK Tyre added more than 250 pit shops and more than 80 dealers and distributors, almost half of the latter in rural markets. It also expanded its fleet accounts.

The replacement market, in which vehicle owners buy tyres independently of new vehicle purchases, accounted for about 60 percent of standalone revenue.

Demand remained strong across several categories. Truck and bus radial tyre volumes supplied to original equipment manufacturers increased 76 percent year on year, while passenger car radial volumes rose 14 percent. Farm tyre demand also grew, although management warned that uneven rainfall in some agricultural regions could weigh on the farming season.

JK Tyre expects demand to remain healthy in the second half of the financial year, supported by infrastructure spending, freight movement and vehicle manufacturers’ year-end purchasing. It expects high-single-digit growth in the truck and bus replacement market and mid-single-digit growth in passenger car tyres over the medium term.

Raw-material inflation

The outlook is less straightforward on costs. Raw-material prices have risen by about 30 percent over the past six months, according to management, amid supply-chain disruption and geopolitical tensions linked to the conflict in West Asia. The company expects a further increase of 4–5 per cent in its raw-material cost basket in the third quarter.

JK Tyre plans to raise selling prices by a similar amount, but acknowledged that passing on higher costs is difficult in the replacement market, where customers are sensitive to price. Price increases under contracts with vehicle manufacturers are partly linked to input-cost indices, but take time to feed through.

The company is relying on higher selling prices, a more favourable product mix and cost efficiencies to protect profitability. Its ability to do so will be tested if commodity inflation persists.

Capacity and export plans

Capacity expansion is central to the growth strategy. JK Tyre said projects worth about INR 13 billion covering truck and bus radial and passenger car radial tyres were under implementation, following the completion of projects worth INR 14 billion. Utilisation at its Indian plants was above 90 percent across key segments, leaving the company looking to add capacity to meet demand.

JK Tyre is also looking overseas for growth. The company is assessing opportunities arising from the India-UK free trade agreement and has developed products specifically for European markets. Management said it was already supplying some European markets, but did not confirm any material increase in UK orders or shipments following the trade agreement.

Exports from India rose 14 percent sequentially in the second quarter.

Mexican subsidiary recovers

Its Mexican subsidiary, JK Tornel, is meanwhile continuing a recovery programme focused on operational efficiency, quality and modernisation. Management expects sales to move towards levels comparable with the previous year in the third and fourth quarters. It also reported triple-digit growth in shipments from Mexico to the US on a quarter-on-quarter basis, against a backdrop of uncertainty over US trade policy and the review of the United States-Mexico-Canada Agreement.

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Kuraray America, Inc. (KAI) returned as a sponsor of the Galveston Bay Foundation’s Bike Around the Island, with 21 cyclists completing a 43-mile ride on 17 October 2026. The event coincided with the 20th anniversary celebration of Bike Around the Bay, reinforcing KAI’s support for the Foundation’s conservation mission.

Although the ride spanned a single day, the cause continues year-round through initiatives such as the River, Lakes, Bays ’N Bayous Trash Bash and oyster reef monitoring at Sweetwater Nature Preserve. These programmes protect the Bay’s waters, restore coastal habitats and preserve regional biodiversity. KAI contributed to that mission by mobilising nine volunteers alongside participating employees, family members and friends, collectively raising more than USD 8,300 for GBF’s conservation efforts.

At the second rest stop, KAI volunteers welcomed cyclists with encouragement and a chance to reconnect before the next stretch. For cycling team captain Diana Maya, the stop became a meaningful moment of teamwork and connection, illustrating how employees and volunteers supported both the event and one another. Special recognition went to Maya and Johnny Alvarado, KAI’s volunteer lead, for coordinating this year’s participation, and the company expressed appreciation to every cyclist, volunteer, employee, family member and friend who contributed time, energy and encouragement.

The 20th anniversary marked two decades of bringing cyclists, volunteers, corporate partners and community members together for Galveston Bay. KAI congratulated the Foundation on the milestone and affirmed its commitment to community engagement and environmental stewardship, supporting efforts that protect natural ecosystems surrounding the communities where employees live and work. From cycling 43 miles to volunteering at rest stops and supporting year-round conservation, KAI’s participation reflected a shared commitment to protecting Galveston Bay for future generations.

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