Tyre testing is not a new concept. In fact, is there any industry that can do without tests? However, what tyre testing does bring into consideration is an umpteen number of factors – everything from the road wear to the certification, the testing spots and, of course, the different types of testing and the very tyres themselves. Discussing these very aspects with Tyre Trends, Ismo Halén, Vice President at BD Testing Inc, spoke about Black Donuts, the subjective and objective views of tyre testing, the convenience of BD Testing having its own indoor testing facility and more. Read on…

The name Black Donut is self-explanatory, making it rather individualistic. A tyre resembles a donut and is black in colour – simplicity at its best. Black Donuts offers a range of solutions for tyre product development and testing, tyre factory construction, plant process design and process development. Therefore, Black Donuts has many business areas, and one of them is service in product development. When it comes to testing, Black Donuts owns 90 percent of another company, BD Testing Inc, which is into tyre testing and high-end customer service. Plus, Black Donuts also happens to be one of BD Testing’s customers.

BD Testing’s customers
When we caught up with Ismo Halén, Vice President at BD Testing Inc, he told us, “Black Donuts designs new tyres and new tyre models or improves existing tyres. That’s why they need testing in order to support the product development. Black Donuts Engineering was founded in 2011, and we were a test team within the company in the beginning. However, we separated in 2012 into an individual company, and now we have separate management and everything else that’s individually ours. We don’t have anyone from Black Donuts working at BD Testing. They are only one of our customers.”

And as customers, they can always decide who tests their tyres. “For instance, Black Donuts can use BD Testing for product development testing because we understand each other. However, the customer can  reach out to other companies to test their tyres as well. For example, when a product is finished, customers usually make homlogation tests somewhere else,” Halén explained.

When it comes to customers/clients, Halén mentioned that it’s not exactly easy to acquire new clients. However, he added, “I’m happy because we already have so many customers that even if somebody doesn’t order anything that others do, we are still in a very good situation.” When turning to his plans on approaching any Asian manufacturers, he responded that while they don’t have any plans for Asia, they would consider going there if there are proving grounds that can be used or rented.

BD Testing’s various focus areas
BD Testing goes beyond this and also issues certification. It has a quality system and is accredited for some R117 tests. “This includes rolling resistance, wet grip, noise measurement and snow performance,” Halén mentioned and continued, “Earlier, we would do wet grips, noise measurements etc. But just one year ago, we started focusing more on winter testing. We now conduct snow and ice tests for the label, which comes under the R117 tests. Additionally, we provide technical service to The Netherlands Vehicle Authority (RDW). RDW will issue many types of approvals for many tyre manufacturers, and we can conduct snow tests for them.”

“Furthermore, in Nordic countries, we use studs in the tyre, which has to be approved. Besides, we make road wear testing for studded tyres, which needs mandatory approval from the Finnish Transport Safety Agency, TRAFI,” Halén further explained.

Making it work
As far as testing and tyres go, BD Testing does both indoor and outdoor testing and is currently focusing on winter testing, winter tyres and studded tyres (conducting only product development tests for summer tyres). However, because the business is open all year, the winter tests are held in ice halls during the summer, Halén shared. As for snow testing, the indoor tests are conducted in Ivalo and Sweden.

However, most big tyre manufacturers conduct the majority of their tests themselves. Yet, that doesn’t stop a company like BD Testing. There are certain factors in testing that tyre manufacturers can’t carry out themselves and thus have to turn to the likes of BD Testing.

“For example, with road wear testing, it isn’t something they can do by themselves,” Halén asserted and added, “There are only five laboratories that can do that, and we are one of them. Similarly, indoor testing and snow testing is something they may not want to do – it’s a long way to travel and they don’t have the capacity to do so, which is where we come in.”

Indoor testing and outdoor testing
Speaking of indoor testing, it is the easier one to conduct over outdoor testing, Halén claimed. But since handling driveway in itself involves the car being built outdoors, there’s no choice over there, he informed.

What’s more, Halén asserted that usually they don’t test the same things indoors and outdoors – the two aren’t competing and are individual. “Their requirements too are different. But as for product development, some indoor testing is needed, like footprint or contact presser, which gives the designers a lot of information,” he enlightened.

BD Testing would, however, like to have its own indoor testing facility where tests can be conducted whenever needed. “Although, as of now, we have to rent for indoor testing, which can sometimes be fully booked,” Halén cited and added, “In fact, we want our own indoor testing facility that we can rent to other customers as well. However, it’s a huge investment and is too big for us at the moment.”

Objective and subjective testing
Another challenge that Halén spoke to us about, besides having an indoor testing facility, was in terms of manpower, where getting testing drivers is a challenge right now. When asked about the thought process behind selecting a testing driver (since the testing can be very subjective, from driver to driver), Halén highlighted that it’s the experience that plays a role. “And then, the drivers drive together and decide what works and what doesn’t. While these drivers do subjective tests, they, of course, also conduct objective tests. However, objective testing is easier, because you only have to know how to make the test,” he added.

Halén further said that with robots and automation, it’s possible that subjective testing will eventually get reduced in the future. “But in my opinion, with subjective driving, if a driver drives with a set of tyres, then we have a huge amount of information,” he pointed out. “Therefore, it’s a very fast way to have lots of information. If you try to have the same information with the help of machines, you’ll need several machines and it takes a long time. And if you need to analyse data, it takes a long time to develop a new methodology.”

A happy customer equals a successful company
While Halén gave us his clear visions in terms of BD Testing and the tyre testing industry as a whole, he also threw light on the company’s preparation for new regulations. “Additionally, we are focusing on what we are currently doing, targeting for higher quality and making our customers happy,” he expounded and added,
“Our strategy for that is based on the quality system we have. We have very close contact with our customers, so we try to understand what they need. Hence, I’m not trying to sell something to somebody if they don’t need it. Thus, I think our customers come to us themselves when they need something. So, ultimately, customer happiness has been our key to success.”

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The Tire Industry Association (TIA) has revealed the outcome of its 2026 Board of Directors election, with four industry figures selected to serve three-year terms. Kelsey Jarman, Director of Sales for off-the-road tyres at ESTI, and Jason Rook, President and CEO of ITDG, are joining the board for the first time. Craig Stevens, General Manager of Big Horn Tire, and Adam Moffatt, Executive Director of the Tire Dealers Association of Canada, who also serves the Ontario Tire Dealers Association, have both been re-elected as returning members.

The association expressed enthusiasm for the leadership, perspectives and experience these individuals will contribute as they help steer TIA and advance the tyre industry. The newly elected and re-elected board members are scheduled to be formally inducted on 2 November 2026 during TIA’s Annual Membership Meeting, which will take place at Planet Hollywood Resort & Casino in Las Vegas. The association extended its congratulations to all four individuals.

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Dunlop Tyre Europe GmbH (DUNLOP) has unveiled a comprehensive winter and all-season tyre portfolio for the 2026 season, targeting European drivers who face unpredictable cold-weather conditions. The range covers high-performance passenger car and SUV applications, blending dependable winter traction with year-round versatility. The lineup includes the DUNLOP WINTER, WINTER SPORT 5, SP WINTER SPORT 4D and SP WINTER SPORT 3D winter tyres, alongside the DUNLOP ALL SEASON 2 for those seeking a single year-round solution.

The DUNLOP WINTER addresses drivers prioritising balanced low-temperature performance. Its directional tread and multidirectional sipes evacuate water and slush efficiently, supporting grip and stability, while lightweight materials reduce rolling resistance and aid fuel efficiency. It earned an ‘Exemplary’ rating in last year's Auto Bild tyre test, also praised for strong value. The WINTER SPORT 5, fitted as original equipment on selected Mercedes-Benz models, uses wide, deep grooves for efficient water evacuation and predictable cold-weather handling.

For enthusiasts, the SP WINTER SPORT 4D offers direct steering response through a lightweight construction, interlocking sipes, V-shaped snow grooves and an adaptive winter compound that promotes even contact-patch pressure. It is trusted as original equipment by Audi, BMW, Mercedes-Benz and Porsche. The SP WINTER SPORT 3D, original equipment on selected Audi, BMW, Mercedes-Benz and Volkswagen models, combines three-dimensional interlocking sipes for snow traction and braking with a Shape Lock System that maintains tread stability at higher speeds.

Completing the portfolio, the DUNLOP ALL SEASON 2 delivers a balance of summer and winter tyre benefits across varied conditions. Its 3D interlocking sipes aid winter traction, while a reinforced carcass supports stability and handling on both wet and dry surfaces, providing year-round confidence for European motorists.

Marcus Schulz, Assistant Manager – Product Planning, Dunlop Tyre Europe GmbH, said, "Winter no longer necessarily means facing months of snow and ice, with often milder temperatures adding to the unpredictability of the weather. This makes it even more important to have tyres that can cope with a wide range of weather conditions. With our winter portfolio, DUNLOP offers tyres designed to meet the increasingly diverse conditions and ensuring drivers can rely on consistent performance.

"In DUNLOP's first full year with Sumitomo Rubber Industries, we are entering a new chapter in Europe. By continuously strengthening and expanding our product portfolio, we are enhancing the brand's competitiveness and laying the ideal foundation for a successful and safer 2026 winter season.”

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Michelin has broadened its agricultural trailer tyre lineup with the launch of the MICHELIN WORKXBIB. Designed primarily for tipping trailers, slurry tankers, manure spreaders and similar farm equipment, the new addition complements the existing MICHELIN TRAILXBIB, which features the company’s patented Ultraflex technology for reduced soil compaction.

Engineered to handle the demands of trailer platforms, the WORKXBIB combines endurance, high load capacity and reliability for intensive road use. It supports loads of up to 6,500 kg at speeds of 65 kmph and is offered in a size range tailored to current vehicles, drawing on Michelin’s innovation to deliver dependable performance.

The tyre’s flat crown and reinforced, serrated shoulders provide a larger footprint, promoting stability even under heavy loads and at high speed. A steel-belted crown, robust carcass and bead area, and a high-performance rubber compound enhance puncture resistance. Serrated shoulders improve stability on sloping ground, while large tread blocks self-clean to reduce maintenance. This design delivers up to 80 percent longer life than the previous generation of Michelin trailer products.

For contractors and farm owners, the result is fewer tyre replacement and maintenance stops, greater equipment availability and better-controlled operating costs. The replacement market rollout begins with size 600/55 R26.5 in October 2026, followed by three additional sizes in the second quarter of 2027: 650/55 R26.5, 600/60 R30.5 and 560/60 R22.5.

Tom Saunders, Agricultural Beyond Road Customer Engineering Support Manager at Michelin, said, “In a sector marked by increasingly intensive road use and demanding field performance, we’ve developed the MICHELIN WORKXBIB for contractors and farmers. Our latest fitment has a wide range of applications from public works and civil engineering through to haulage and livestock farming.”

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Tegeta Green Planet participated in a Circular Economy Action Platform meeting hosted by the UN Global Compact Network Georgia on 6 October. The session examined packaging waste management and the need for technical regulation from a business standpoint, with participants exploring existing practices and the challenges tied to the issue.

Attendees stressed that an effective waste management system would serve environmental goals while giving businesses a clear and predictable operating environment. Shalva Akhvlediani, Director of Tegeta Green Planet, presented the company’s vision and hands-on experience. Discussion topics included the Extended Producer Responsibility system, the role of businesses in waste management and practical obstacles to advancing a circular economy in Georgia.

As an EPR organisation, Tegeta Green Planet helps producers and importers meet their environmental obligations and supports an effective waste chain spanning collection, proper treatment and conversion into a resource. Akhvlediani detailed the company’s work with used tyres, waste oils and automotive batteries, noting that a sustainable system demands coordinated cooperation among businesses, government and other stakeholders alongside practical experience.

The meeting underscored the value of technical regulation, with clear requirements and strong enforcement seen as ways to develop waste management, reinforce responsible business practices and encourage more efficient resource use. Developing a circular economy remains a key focus for Tegeta Green Planet, which continues working with the business, public and educational sectors so that waste management moves beyond regulatory compliance toward reuse and recycling opportunities.

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