Tyre testing is not a new concept. In fact, is there any industry that can do without tests? However, what tyre testing does bring into consideration is an umpteen number of factors – everything from the road wear to the certification, the testing spots and, of course, the different types of testing and the very tyres themselves. Discussing these very aspects with Tyre Trends, Ismo Halén, Vice President at BD Testing Inc, spoke about Black Donuts, the subjective and objective views of tyre testing, the convenience of BD Testing having its own indoor testing facility and more. Read on…

The name Black Donut is self-explanatory, making it rather individualistic. A tyre resembles a donut and is black in colour – simplicity at its best. Black Donuts offers a range of solutions for tyre product development and testing, tyre factory construction, plant process design and process development. Therefore, Black Donuts has many business areas, and one of them is service in product development. When it comes to testing, Black Donuts owns 90 percent of another company, BD Testing Inc, which is into tyre testing and high-end customer service. Plus, Black Donuts also happens to be one of BD Testing’s customers.

BD Testing’s customers
When we caught up with Ismo Halén, Vice President at BD Testing Inc, he told us, “Black Donuts designs new tyres and new tyre models or improves existing tyres. That’s why they need testing in order to support the product development. Black Donuts Engineering was founded in 2011, and we were a test team within the company in the beginning. However, we separated in 2012 into an individual company, and now we have separate management and everything else that’s individually ours. We don’t have anyone from Black Donuts working at BD Testing. They are only one of our customers.”

And as customers, they can always decide who tests their tyres. “For instance, Black Donuts can use BD Testing for product development testing because we understand each other. However, the customer can  reach out to other companies to test their tyres as well. For example, when a product is finished, customers usually make homlogation tests somewhere else,” Halén explained.

When it comes to customers/clients, Halén mentioned that it’s not exactly easy to acquire new clients. However, he added, “I’m happy because we already have so many customers that even if somebody doesn’t order anything that others do, we are still in a very good situation.” When turning to his plans on approaching any Asian manufacturers, he responded that while they don’t have any plans for Asia, they would consider going there if there are proving grounds that can be used or rented.

BD Testing’s various focus areas
BD Testing goes beyond this and also issues certification. It has a quality system and is accredited for some R117 tests. “This includes rolling resistance, wet grip, noise measurement and snow performance,” Halén mentioned and continued, “Earlier, we would do wet grips, noise measurements etc. But just one year ago, we started focusing more on winter testing. We now conduct snow and ice tests for the label, which comes under the R117 tests. Additionally, we provide technical service to The Netherlands Vehicle Authority (RDW). RDW will issue many types of approvals for many tyre manufacturers, and we can conduct snow tests for them.”

“Furthermore, in Nordic countries, we use studs in the tyre, which has to be approved. Besides, we make road wear testing for studded tyres, which needs mandatory approval from the Finnish Transport Safety Agency, TRAFI,” Halén further explained.

Making it work
As far as testing and tyres go, BD Testing does both indoor and outdoor testing and is currently focusing on winter testing, winter tyres and studded tyres (conducting only product development tests for summer tyres). However, because the business is open all year, the winter tests are held in ice halls during the summer, Halén shared. As for snow testing, the indoor tests are conducted in Ivalo and Sweden.

However, most big tyre manufacturers conduct the majority of their tests themselves. Yet, that doesn’t stop a company like BD Testing. There are certain factors in testing that tyre manufacturers can’t carry out themselves and thus have to turn to the likes of BD Testing.

“For example, with road wear testing, it isn’t something they can do by themselves,” Halén asserted and added, “There are only five laboratories that can do that, and we are one of them. Similarly, indoor testing and snow testing is something they may not want to do – it’s a long way to travel and they don’t have the capacity to do so, which is where we come in.”

Indoor testing and outdoor testing
Speaking of indoor testing, it is the easier one to conduct over outdoor testing, Halén claimed. But since handling driveway in itself involves the car being built outdoors, there’s no choice over there, he informed.

What’s more, Halén asserted that usually they don’t test the same things indoors and outdoors – the two aren’t competing and are individual. “Their requirements too are different. But as for product development, some indoor testing is needed, like footprint or contact presser, which gives the designers a lot of information,” he enlightened.

BD Testing would, however, like to have its own indoor testing facility where tests can be conducted whenever needed. “Although, as of now, we have to rent for indoor testing, which can sometimes be fully booked,” Halén cited and added, “In fact, we want our own indoor testing facility that we can rent to other customers as well. However, it’s a huge investment and is too big for us at the moment.”

Objective and subjective testing
Another challenge that Halén spoke to us about, besides having an indoor testing facility, was in terms of manpower, where getting testing drivers is a challenge right now. When asked about the thought process behind selecting a testing driver (since the testing can be very subjective, from driver to driver), Halén highlighted that it’s the experience that plays a role. “And then, the drivers drive together and decide what works and what doesn’t. While these drivers do subjective tests, they, of course, also conduct objective tests. However, objective testing is easier, because you only have to know how to make the test,” he added.

Halén further said that with robots and automation, it’s possible that subjective testing will eventually get reduced in the future. “But in my opinion, with subjective driving, if a driver drives with a set of tyres, then we have a huge amount of information,” he pointed out. “Therefore, it’s a very fast way to have lots of information. If you try to have the same information with the help of machines, you’ll need several machines and it takes a long time. And if you need to analyse data, it takes a long time to develop a new methodology.”

A happy customer equals a successful company
While Halén gave us his clear visions in terms of BD Testing and the tyre testing industry as a whole, he also threw light on the company’s preparation for new regulations. “Additionally, we are focusing on what we are currently doing, targeting for higher quality and making our customers happy,” he expounded and added,
“Our strategy for that is based on the quality system we have. We have very close contact with our customers, so we try to understand what they need. Hence, I’m not trying to sell something to somebody if they don’t need it. Thus, I think our customers come to us themselves when they need something. So, ultimately, customer happiness has been our key to success.”

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The U.S. Tire Manufacturers Association (USTMA) has thrown its support behind a legislative provision known as Section 114, or Advancing Tire Technologies, included in H.R. 7389. The House Energy and Commerce Committee voted favourably to advance the ‘Motor Vehicle Modernization Act of 2026’ during a markup session held yesterday. USTMA credited Congressman Russell Fry for his leadership on tyre safety and acknowledged the bipartisan committee staff work that successfully pushed for modernised federal motor vehicle safety standards.

The association stressed that tyres are critical to moving people and goods across the country. As representatives of the entire industry value chain, USTMA and its membership recognise the importance of fostering a safer and more connected society. The new language directs the Transportation Secretary to eliminate obsolete testing methods for radial tyres, update snow tyre failure modes, review similar updates for all tyres, adopt stricter speed symbol requirements and commission a GAO study to evaluate global regulations and recommend further safety improvements.

With the committee’s approval secured, USTMA has now urged all House members to pass the legislation on the floor and send it to the Senate for deliberation. The organisation is advocating for the removal of outdated plunger energy and bead unseat tests under federal standards while pushing for more stringent performance evaluations to ensure consumer access to the highest performing tyres available globally.

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Solvay has redirected funds from an internal carbon pricing mechanism on business travel towards local environmental projects, mobilising over EUR 750,000 since 2023. The company launched its Travel Carbon Fund that year, applying a EUR 100 per tonne of CO₂ levy on emissions from employee travel. Proceeds are reinvested directly at site levels into initiatives that might otherwise lack traditional investment backing.

In 2026, three new projects joined nine already-supported projects worldwide. In Dombasle, France, Solvay will restore more than 20 hectares of ecosystems and expand reforestation. In Brazil’s Paulínia and Santo André sites, two separate projects aim to boost energy efficiency, cut CO₂ output and conserve water. To date, collective results include nearly 72,000 trees planted, over 38,000 cubic meters of water saved annually and more than 80 hectares restored or replanted across seven countries.

These efforts have also helped reduce business travel emissions by 22 percent between 2024 and 2025. Solvay remains on track with broader sustainability targets, having already cut direct emissions by 29 percent against a 2030 goal of 30 percent, reduced value chain emissions by 13 percent toward a 20 percent goal and placed 16 percent of land under conservation or restoration towards a 30 percent target by the end of the decade.

Jean-Charles Djelalian, Chief Sustainability Officer, Solvay, said, “As a global company, we rely on business travel to stay close to our customers, develop strategic partnerships and engage with our teams. While the greenhouse gas emissions derived from our travels can be reduced through responsible practices, they cannot be eliminated entirely. The Travel Carbon Fund allows us to take responsibility for what remains and turn it into concrete sustainability projects, all while creating engagement and pride across our sites and teams. While relatively modest in scale, the Travel Carbon Fund illustrates a practical approach to scope 3 emissions: tackling what can be avoided and converting what remains into projects that deliver tangible environmental benefits.”

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Premium tyre manufacturer Hankook has secured a “Highly Recommended” rating for its Dynapro AT2 tyre in the Best Tyres for Pick-Up Trucks category of the DriverReviews 2026/27 Customer Choice Awards. The all-season Dynapro AT2 is engineered as a dependable all-terrain SUV tyre offering year-round safety and performance.

Three additional Hankook tyres also received recommendations in their respective segments. The Ventus S1 evo3 SUV, an ultra-high performance tyre blending sporty handling with everyday comfort, was cited in the Best Tyres for Large SUVs category. The Kinergy eco2 earned a nod in the Best Tyres for City Cars class for its efficiency and low running costs, while the Vantra LT, a durable light van tyre designed for high mileage and commercial use, was recognised in the Best Tyres for Vans category. These honours underscore Hankook’s consistent performance and popularity among drivers across France, Italy, Germany, and other key European markets.

Based on over 548,000 verified customer reviews, the DriverReviews awards reflect genuine on-road experiences across diverse vehicles and conditions, making the platform one of Europe’s largest and most trusted independent review sites. Since partnering with DriverReviews in 2021, Hankook has repeatedly demonstrated its innovative range and reliability, reinforcing its continental reputation for quality and customer satisfaction.

Paul Emery, Sales Director, Hankook Tyre UK, said, “We are delighted to be recognised across four categories in the DriverReviews 2026/27 Customer Choice Awards. Our longstanding partnership with DriverReviews continues to be incredibly valuable, as it reflects genuine customer feedback from across Europe. These results are a testament to the quality and performance of our tyre range, and further reinforce Hankook’s reputation as a trusted choice for drivers.”

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Sri Trang Agro-Industry Public Company Limited (STA) has been named a Sustainability Yearbook Member in the Auto Components category for the first time. The recognition took place on 11 May 2026 at the S&P Global Sustainability Yearbook Distinction Ceremony hosted by S&P Global at the Eastin Grand Hotel Phayathai, where Thai companies featured in the Sustainability Yearbook 2026 were celebrated. From over 9,200 firms assessed in the 2025 Corporate Sustainability Assessment (CSA), only 848 earned Yearbook membership.

STA’s inclusion highlights its strengths in the Social Dimension, particularly human rights, occupational health and safety and employee development. Environmentally, the company has committed to achieving net zero greenhouse gas emissions by 2050, with a short-term target of reducing Scope 1 and 2 emissions per product unit by 10 percent by 2026, compared to the 2021 baseline.

The S&P Global assessment reaffirms STA’s leadership in the integrated rubber industry under its Sri Trang Green Rubber vision. The company drives product quality while managing environmental, social, governance and emerging risks, thereby creating stakeholder value and strengthening trust among partners and consumers.

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