Tyre Testing: The Nitty-Gritty And The Future
- By Sharad Matade & Juili Eklahare
- December 30, 2022
Tyre testing is not a new concept. In fact, is there any industry that can do without tests? However, what tyre testing does bring into consideration is an umpteen number of factors – everything from the road wear to the certification, the testing spots and, of course, the different types of testing and the very tyres themselves. Discussing these very aspects with Tyre Trends, Ismo Halén, Vice President at BD Testing Inc, spoke about Black Donuts, the subjective and objective views of tyre testing, the convenience of BD Testing having its own indoor testing facility and more. Read on…
The name Black Donut is self-explanatory, making it rather individualistic. A tyre resembles a donut and is black in colour – simplicity at its best. Black Donuts offers a range of solutions for tyre product development and testing, tyre factory construction, plant process design and process development. Therefore, Black Donuts has many business areas, and one of them is service in product development. When it comes to testing, Black Donuts owns 90 percent of another company, BD Testing Inc, which is into tyre testing and high-end customer service. Plus, Black Donuts also happens to be one of BD Testing’s customers.
BD Testing’s customers
When we caught up with Ismo Halén, Vice President at BD Testing Inc, he told us, “Black Donuts designs new tyres and new tyre models or improves existing tyres. That’s why they need testing in order to support the product development. Black Donuts Engineering was founded in 2011, and we were a test team within the company in the beginning. However, we separated in 2012 into an individual company, and now we have separate management and everything else that’s individually ours. We don’t have anyone from Black Donuts working at BD Testing. They are only one of our customers.”
And as customers, they can always decide who tests their tyres. “For instance, Black Donuts can use BD Testing for product development testing because we understand each other. However, the customer can reach out to other companies to test their tyres as well. For example, when a product is finished, customers usually make homlogation tests somewhere else,” Halén explained.
When it comes to customers/clients, Halén mentioned that it’s not exactly easy to acquire new clients. However, he added, “I’m happy because we already have so many customers that even if somebody doesn’t order anything that others do, we are still in a very good situation.” When turning to his plans on approaching any Asian manufacturers, he responded that while they don’t have any plans for Asia, they would consider going there if there are proving grounds that can be used or rented.
BD Testing’s various focus areas
BD Testing goes beyond this and also issues certification. It has a quality system and is accredited for some R117 tests. “This includes rolling resistance, wet grip, noise measurement and snow performance,” Halén mentioned and continued, “Earlier, we would do wet grips, noise measurements etc. But just one year ago, we started focusing more on winter testing. We now conduct snow and ice tests for the label, which comes under the R117 tests. Additionally, we provide technical service to The Netherlands Vehicle Authority (RDW). RDW will issue many types of approvals for many tyre manufacturers, and we can conduct snow tests for them.”
“Furthermore, in Nordic countries, we use studs in the tyre, which has to be approved. Besides, we make road wear testing for studded tyres, which needs mandatory approval from the Finnish Transport Safety Agency, TRAFI,” Halén further explained.
Making it work
As far as testing and tyres go, BD Testing does both indoor and outdoor testing and is currently focusing on winter testing, winter tyres and studded tyres (conducting only product development tests for summer tyres). However, because the business is open all year, the winter tests are held in ice halls during the summer, Halén shared. As for snow testing, the indoor tests are conducted in Ivalo and Sweden.
However, most big tyre manufacturers conduct the majority of their tests themselves. Yet, that doesn’t stop a company like BD Testing. There are certain factors in testing that tyre manufacturers can’t carry out themselves and thus have to turn to the likes of BD Testing.
“For example, with road wear testing, it isn’t something they can do by themselves,” Halén asserted and added, “There are only five laboratories that can do that, and we are one of them. Similarly, indoor testing and snow testing is something they may not want to do – it’s a long way to travel and they don’t have the capacity to do so, which is where we come in.”
Indoor testing and outdoor testing
Speaking of indoor testing, it is the easier one to conduct over outdoor testing, Halén claimed. But since handling driveway in itself involves the car being built outdoors, there’s no choice over there, he informed.
What’s more, Halén asserted that usually they don’t test the same things indoors and outdoors – the two aren’t competing and are individual. “Their requirements too are different. But as for product development, some indoor testing is needed, like footprint or contact presser, which gives the designers a lot of information,” he enlightened.
BD Testing would, however, like to have its own indoor testing facility where tests can be conducted whenever needed. “Although, as of now, we have to rent for indoor testing, which can sometimes be fully booked,” Halén cited and added, “In fact, we want our own indoor testing facility that we can rent to other customers as well. However, it’s a huge investment and is too big for us at the moment.”
Objective and subjective testing
Another challenge that Halén spoke to us about, besides having an indoor testing facility, was in terms of manpower, where getting testing drivers is a challenge right now. When asked about the thought process behind selecting a testing driver (since the testing can be very subjective, from driver to driver), Halén highlighted that it’s the experience that plays a role. “And then, the drivers drive together and decide what works and what doesn’t. While these drivers do subjective tests, they, of course, also conduct objective tests. However, objective testing is easier, because you only have to know how to make the test,” he added.
Halén further said that with robots and automation, it’s possible that subjective testing will eventually get reduced in the future. “But in my opinion, with subjective driving, if a driver drives with a set of tyres, then we have a huge amount of information,” he pointed out. “Therefore, it’s a very fast way to have lots of information. If you try to have the same information with the help of machines, you’ll need several machines and it takes a long time. And if you need to analyse data, it takes a long time to develop a new methodology.”
A happy customer equals a successful company
While Halén gave us his clear visions in terms of BD Testing and the tyre testing industry as a whole, he also threw light on the company’s preparation for new regulations. “Additionally, we are focusing on what we are currently doing, targeting for higher quality and making our customers happy,” he expounded and added,
“Our strategy for that is based on the quality system we have. We have very close contact with our customers, so we try to understand what they need. Hence, I’m not trying to sell something to somebody if they don’t need it. Thus, I think our customers come to us themselves when they need something. So, ultimately, customer happiness has been our key to success.”
India Tyre Exports Rise 16% In First Quarter Despite Cost Pressures
- By Sharad Matade
- August 28, 2026
India’s tyre exports rose 16 percent year on year to INR 77 billion in the first quarter of FY2026–27, despite geopolitical uncertainty, supply-chain disruptions and elevated input and logistics costs, according to the Automotive Tyre Manufacturers’ Association (ATMA), citing data from the Ministry of Commerce.
The April–June performance builds on a record export value of INR 273.12 billion in FY2025–26, indicating sustained external demand for Indian-manufactured tyres.
Passenger car radial (PCR) tyres led the growth, with export value increasing 21 percent during the quarter.
Arun Mammen, Chairman of ATMA, said: “The significant growth in tyre exports during the first quarter represents a strong start to the new financial year. It reflects the growing acceptance of Indian-manufactured tyres across discerning global markets and the sustained investments made by the industry in technology, capacity, product development and quality.”
Europe was a key growth driver, with exports to the region rising 25 percent to INR 30.03 billion in the quarter, accounting for nearly 40 percent of total tyre exports. The US remained the single largest export destination, contributing 16 percent of overall export value. Indian tyres are exported to more than 170 countries.
India’s global presence is also supported by tyres supplied as original equipment on vehicles manufactured domestically and exported worldwide.
ATMA said improved market access through trade agreements and supportive export policies could help the industry sustain momentum and strengthen India’s position as a global tyre manufacturing and export hub.
Forging Tomorrow
- By Gaurav Nandi
- August 28, 2026
The Indian Rubber Materials Research Institute (IRMRI) recently announced the appointment of Professor (Dr) Abhijit Bandyopadhyay as its new Director. In a tete-a-tete with Tyre Trends, he delves into his top priorities and IRMRI’s roadmap under his leadership.
What will be your top priorities as the new director of IRMRI?
I have a list of four priorities. The first is to transform IRMRI from a testing and certification centre into an innovation hub that integrates research, technology development, scale-up engineering, innovation and commercialisation for the tyre and non-tyre rubber industries. The second priority is developing technologies for EV tyres. While automakers are using lightweight polymer composites and foams to offset battery weight, advancing EV tyre technology will remain a key focus.
Thirdly, to undertake autonomous research that benefits industry beyond traditional rubber compounds, covering plastics, rubber-plastic blends, advanced polymer systems and other emerging materials. Finally, internationalise IRMRI by establishing MoUs with global industries and academic institutions.
Sustainability and circularity are becoming central themes across industries. How do they fit into your vision for IRMRI?
Sustainability should not be viewed as a separate objective; it must be embedded in every project we undertake. Every technology we develop should inherently follow sustainable principles. The introduction of Extended Producer Responsibility (EPR) has fundamentally changed the tyre industry’s responsibilities by making manufacturers accountable for the waste generated by their products.
This naturally increases the importance of reclaimed rubber, rubber crumb, recycling technologies and broader circular economy practices. Today, applications for reclaimed materials remain limited and expanding their use will become an important research area.

How will you strengthen collaboration between IRMRI, academia and industry?
IRMRI has always supported industry through its testing services but its contribution to research and development can become much stronger. At present, academia and industry operate with very different priorities. IRMRI is uniquely positioned to bridge this gap because it already has advanced facilities in Chennai, Thane and the Eastern Centre, with new centres coming up in Tripura and Delhi.
Building on existing collaborations at the Thane Centre, IRMRI should expand partnerships with universities, IITs and industry beyond rubber technology into areas such as mechanical engineering, machine design, sustainable rubber processing, simulation, modelling, artificial intelligence and other multidisciplinary fields to strengthen both its research capabilities and national stature.
What are the biggest challenges facing India’s rubber and tyre industry today?
The industry’s biggest challenge is sustainability, particularly recycling, devulcanisation and compliance with EPR. While significant progress has been made in developing rubber and polymer products across numerous industries, recycling remains a major technological hurdle.

The same challenge extends beyond rubber to composite materials. Although material development has advanced considerably, achieving efficient, commercially viable recyclability remains one of the industry’s greatest unresolved problems.
What do you expect to be the biggest challenges in your new role at IRMRI?
I have worked closely with industry for the past 16 years and almost all of my current research projects are industry-sponsored. I understand industrial expectations, priorities and ways of working, so adapting to the industry itself will not be difficult.
The real challenge will be transforming IRMRI from a testing institute into a research and innovation institute. Achieving this will require a clear roadmap, well-designed policies and systematic implementation with some trial and error along the way.
How do you see AI and digital technologies accelerating rubber materials research?
AI, simulation, modelling and digital engineering will become integral parts of IRMRI’s future development strategy rather than standalone initiatives. Artificial intelligence is fundamentally a form of data science. It involves developing computational models and predictive systems that help researchers analyse data more intelligently and efficiently.
Computation, simulation and modelling are becoming increasingly important. The tyre industry already relies heavily on these tools because modern tyre development would be almost impossible without them. However, the non-tyre rubber industry has not yet adopted them to the same extent. Simulation and modelling also contribute engineering efficiency, reducing development costs, optimise manpower deployment and enable better product design before physical prototypes are built.
How can IRMRI strengthen its testing capabilities to meet future industry requirements?
IRMRI already has strong testing facilities for existing technologies, but the rapid growth of electric vehicles makes specialised EV tyre testing an important priority.
We also need to evaluate whether current testing protocols adequately assess EV-specific requirements such as acoustic performance, vibration characteristics and other parameters beyond rolling resistance. Where gaps exist, IRMRI will develop new testing methodologies and standards tailored to EV tyres.
What emerging technologies and materials should IRMRI focus on in the coming years?
Sustainability and next-generation materials must be major priorities. As bio-composites and natural-material-based rubber products gain importance, standardised testing methods for many rubber-polymer bio-composites are still lacking. Developing reliable performance evaluation standards for these materials while strengthening capabilities in recycling, devulcanisation and circular economy technologies will help Indian manufacturers meet global quality standards.

Material innovations, particularly in solution-grade Styrene-Butadiene Rubber (SBR), will also require advanced testing, reinforcing IRMRI’s vision of becoming an innovation-driven institute.
How can IRMRI help Indian manufacturers meet global quality standards?
Helping Indian manufacturers meet increasingly demanding global quality and performance standards begins with addressing the industry’s biggest technological challenges, which is recycling, devulcanisation and circular economy requirements. If IRMRI can develop technologies in these areas, it will benefit both the rubber and non-rubber industries.
As an NABL-accredited institution, IRMRI also has a unique advantage over most universities, whose testing and certifications, while technically credible, are generally not accepted for commercial compliance. Now that IRMRI has been recognised as an institute, it will strengthen its independent certification capabilities and establish itself as a nationally and internationally respected authority for testing and certification.
Does India need stronger collaborative testing programmes?
Yes. India needs a more structured ecosystem that brings together research institutes, OEMs, raw material suppliers, manufacturers, universities and IITs throughout testing and product development. IRMRI should become the platform that connects academia’s knowledge-driven research with industry’s application- and product-oriented approach, accelerating innovation.
Internationally, this model has proven successful through industry-sponsored academic programmes that create a continuous pipeline of research, skilled talent and commercial innovation. India has some examples of such collaborations, but they remain scattered and should be expanded significantly.
How do you plan to change the industry’s perception of IRMRI?
One of my biggest objectives is to fundamentally change how both the tyre and non-tyre industries perceive IRMRI. Today, the institute is primarily viewed as a testing laboratory. Testing will always remain an essential function, but I want IRMRI to be recognised as much more than that.
My vision is for IRMRI to become an innovation hub where research, technology development, product innovation, industrial problem-solving, scale-up engineering, commercialisation, multidisciplinary collaboration and advanced materials research all come together. Changing that perception will take time, but we will build that bridge eventually.
What opportunities do you see for retreading technology?
Retreading has enormous potential but also significant technical challenges because it involves bonding a new tread to an already vulcanised tyre. While unvulcanised rubber is naturally tacky, vulcanisation removes this property, making two vulcanised surfaces difficult to bond.
Strong adhesion requires roughening both surfaces for mechanical anchorage followed by specialised adhesives and carefully controlled processing. Since India’s retreading industry remains fragmented, advancing retreading technology will be a key focus, particularly for its sustainability and resource conservation benefits.
Looking ahead, what will define the success of IRMRI?
Success, in my view, will not be measured by the number of tests conducted or certifications issued but by whether IRMRI becomes an innovation-driven institute. That means undertaking autonomous research, developing industry-focused technologies, strengthening academia-industry collaboration and more.
Indian manufacturers compete globally. Ultimately, I want IRMRI to be recognised not just as a testing centre but as one of India’s leading innovation hubs for rubber, polymers, advanced materials and sustainable industrial technologies.
Linglong Tire Renews Official Tyre Partnership With Chelsea Football Club
- By TT News
- August 27, 2026
Linglong Tire has confirmed its continued role as the Official Tyre Partner of Chelsea Football Club for the 2026/2027 campaign, a season that commenced with a 3-2 away victory for the Blues over Fulham FC. The renewed agreement ensures the brand’s prominent visibility throughout the upcoming fixtures.
As a Global Tyre Partner, Linglong’s branding will feature extensively on digital perimeter boards at Stamford Bridge during all Premier League, FA Cup and League Cup home matches, alongside additional placements on static partner boards and the club’s official website. The comprehensive sponsorship package also includes regular match tickets, VIP hospitality allocations, co-branding rights and deep integration into club media content. Furthermore, the partnership extends to Chelsea Women’s home games, with joint digital activations designed to strengthen fan engagement.

Initial social media contests on Linglong’s European channels have already launched, with winners set to attend the upcoming home fixture against Brighton & Hove Albion. Founded in 1905, Chelsea stands as one of England’s most historic and decorated clubs, boasting over 30 major trophies, including six league titles, two UEFA Champions League crowns and a FIFA Club World Cup victory, underscoring the prestige of Linglong’s ongoing association.
Vittoria Secures Official Partner Role At 2026 MTB World Championships
- By TT News
- August 27, 2026
Italian bicycle tyre manufacturer Vittoria has solidified its prominent status in mountain biking by securing a role as an Official Partner of Val di Sole Bikeland for the 2026 UCI Mountain Bike World Championships. The prestigious five-day competition is being held from 26 to 30 August 2026 at the Daolasa Arena in Commezzadura, a venue renowned as one of the sport’s most iconic global destinations.
The world championships will feature a comprehensive programme of elite racing, with world titles and the coveted rainbow jerseys on the line across multiple disciplines. Events will include Cross-country Olympic, Cross-country Short Track, the Team Relay, Downhill and E-MTB Cross-country, drawing the planet’s top riders to the Trentino valley for a week of high-stakes competition.
Beyond its partnership with the event, Vittoria’s deep-rooted commitment to the sport is evidenced by its long-term support of prominent national cycling federations. The brand currently backs the Italian Cycling Federation, USA Cycling, the Royal Dutch Cycling Union and the Japan Professional Cyclist Association, underlining its dedication to fostering mountain biking at the elite level. With these four national bodies and a roster of world-class athletes relying on its products, Vittoria is poised to be a central figure throughout the championships.
At the venue, Vittoria will operate a dedicated exhibition space in the heart of the action, offering athletes, media, industry insiders and fans a chance to explore its latest technological innovations and view the equipment used by top competitors. This presence reflects Vittoria’s enduring history in international racing and its ongoing investment in developing high-performance tyres and accessories for cyclists of all levels, from professional racers to dedicated amateurs across every cycling discipline.
Stijn Vriends, Chairman & CEO, Vittoria, said, "Being part of the 2026 UCI Mountain Bike World Championships while also supporting some of the world's leading national cycling federations is a tremendous source of pride for us. Val di Sole is one of the true landmarks of international mountain biking and the perfect stage to celebrate our passion for this sport together with athletes, partners and fans from around the world."
Fabio Sacco, General Manager of Apt Val di Sole and Grandi Eventi Val di Sole, said, “The presence of an international brand such as Vittoria alongside the World Championships represents an important recognition for Val di Sole and for the work we have been carrying out for many years to promote and develop mountain biking. Collaborating with leading companies in the industry that share our vision and passion for this sport further strengthens the value of an event that will put Val di Sole and Trentino in the global spotlight. We are proud to welcome Vittoria to Daolasa di Commezzadura and to offer athletes, teams and fans an unforgettable experience in a region where mountain biking has become a fundamental part of its identity.”

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