Tyre testing is not a new concept. In fact, is there any industry that can do without tests? However, what tyre testing does bring into consideration is an umpteen number of factors – everything from the road wear to the certification, the testing spots and, of course, the different types of testing and the very tyres themselves. Discussing these very aspects with Tyre Trends, Ismo Halén, Vice President at BD Testing Inc, spoke about Black Donuts, the subjective and objective views of tyre testing, the convenience of BD Testing having its own indoor testing facility and more. Read on…

The name Black Donut is self-explanatory, making it rather individualistic. A tyre resembles a donut and is black in colour – simplicity at its best. Black Donuts offers a range of solutions for tyre product development and testing, tyre factory construction, plant process design and process development. Therefore, Black Donuts has many business areas, and one of them is service in product development. When it comes to testing, Black Donuts owns 90 percent of another company, BD Testing Inc, which is into tyre testing and high-end customer service. Plus, Black Donuts also happens to be one of BD Testing’s customers.

BD Testing’s customers
When we caught up with Ismo Halén, Vice President at BD Testing Inc, he told us, “Black Donuts designs new tyres and new tyre models or improves existing tyres. That’s why they need testing in order to support the product development. Black Donuts Engineering was founded in 2011, and we were a test team within the company in the beginning. However, we separated in 2012 into an individual company, and now we have separate management and everything else that’s individually ours. We don’t have anyone from Black Donuts working at BD Testing. They are only one of our customers.”

And as customers, they can always decide who tests their tyres. “For instance, Black Donuts can use BD Testing for product development testing because we understand each other. However, the customer can  reach out to other companies to test their tyres as well. For example, when a product is finished, customers usually make homlogation tests somewhere else,” Halén explained.

When it comes to customers/clients, Halén mentioned that it’s not exactly easy to acquire new clients. However, he added, “I’m happy because we already have so many customers that even if somebody doesn’t order anything that others do, we are still in a very good situation.” When turning to his plans on approaching any Asian manufacturers, he responded that while they don’t have any plans for Asia, they would consider going there if there are proving grounds that can be used or rented.

BD Testing’s various focus areas
BD Testing goes beyond this and also issues certification. It has a quality system and is accredited for some R117 tests. “This includes rolling resistance, wet grip, noise measurement and snow performance,” Halén mentioned and continued, “Earlier, we would do wet grips, noise measurements etc. But just one year ago, we started focusing more on winter testing. We now conduct snow and ice tests for the label, which comes under the R117 tests. Additionally, we provide technical service to The Netherlands Vehicle Authority (RDW). RDW will issue many types of approvals for many tyre manufacturers, and we can conduct snow tests for them.”

“Furthermore, in Nordic countries, we use studs in the tyre, which has to be approved. Besides, we make road wear testing for studded tyres, which needs mandatory approval from the Finnish Transport Safety Agency, TRAFI,” Halén further explained.

Making it work
As far as testing and tyres go, BD Testing does both indoor and outdoor testing and is currently focusing on winter testing, winter tyres and studded tyres (conducting only product development tests for summer tyres). However, because the business is open all year, the winter tests are held in ice halls during the summer, Halén shared. As for snow testing, the indoor tests are conducted in Ivalo and Sweden.

However, most big tyre manufacturers conduct the majority of their tests themselves. Yet, that doesn’t stop a company like BD Testing. There are certain factors in testing that tyre manufacturers can’t carry out themselves and thus have to turn to the likes of BD Testing.

“For example, with road wear testing, it isn’t something they can do by themselves,” Halén asserted and added, “There are only five laboratories that can do that, and we are one of them. Similarly, indoor testing and snow testing is something they may not want to do – it’s a long way to travel and they don’t have the capacity to do so, which is where we come in.”

Indoor testing and outdoor testing
Speaking of indoor testing, it is the easier one to conduct over outdoor testing, Halén claimed. But since handling driveway in itself involves the car being built outdoors, there’s no choice over there, he informed.

What’s more, Halén asserted that usually they don’t test the same things indoors and outdoors – the two aren’t competing and are individual. “Their requirements too are different. But as for product development, some indoor testing is needed, like footprint or contact presser, which gives the designers a lot of information,” he enlightened.

BD Testing would, however, like to have its own indoor testing facility where tests can be conducted whenever needed. “Although, as of now, we have to rent for indoor testing, which can sometimes be fully booked,” Halén cited and added, “In fact, we want our own indoor testing facility that we can rent to other customers as well. However, it’s a huge investment and is too big for us at the moment.”

Objective and subjective testing
Another challenge that Halén spoke to us about, besides having an indoor testing facility, was in terms of manpower, where getting testing drivers is a challenge right now. When asked about the thought process behind selecting a testing driver (since the testing can be very subjective, from driver to driver), Halén highlighted that it’s the experience that plays a role. “And then, the drivers drive together and decide what works and what doesn’t. While these drivers do subjective tests, they, of course, also conduct objective tests. However, objective testing is easier, because you only have to know how to make the test,” he added.

Halén further said that with robots and automation, it’s possible that subjective testing will eventually get reduced in the future. “But in my opinion, with subjective driving, if a driver drives with a set of tyres, then we have a huge amount of information,” he pointed out. “Therefore, it’s a very fast way to have lots of information. If you try to have the same information with the help of machines, you’ll need several machines and it takes a long time. And if you need to analyse data, it takes a long time to develop a new methodology.”

A happy customer equals a successful company
While Halén gave us his clear visions in terms of BD Testing and the tyre testing industry as a whole, he also threw light on the company’s preparation for new regulations. “Additionally, we are focusing on what we are currently doing, targeting for higher quality and making our customers happy,” he expounded and added,
“Our strategy for that is based on the quality system we have. We have very close contact with our customers, so we try to understand what they need. Hence, I’m not trying to sell something to somebody if they don’t need it. Thus, I think our customers come to us themselves when they need something. So, ultimately, customer happiness has been our key to success.”

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A new joint venture, UniPyrum, has been established by Pyrum Innovations AG and the independent tank farm operator UNITANK Holding GmbH, with the ambition to build a European network for processing end-of-life tyres. Based in Hamburg, the venture will be managed by a dedicated team overseeing the expansion of multiple advanced recycling facilities. The initial blueprint calls for the development of five to 10 such plants across strategic European locations, beginning with several sites in Germany.

Each new facility will feature a modular setup, starting with a minimum of three modern thermolysis reactors. This configuration allows a single site to process at least 22,000 tonnes of scrap tyres annually, with the flexibility for future capacity increases based on local demand. For the launch, three initial target regions have been selected, with comprehensive preliminary work on engineering and business planning already completed. A UNITANK facility in Emleben, Thuringia, is under strong consideration as the first operational location, and the partners are preparing to initiate approval processes imminently.

UNITANK, which holds a 51 percent majority stake in the partnership to Pyrum’s 49 percent, is actively securing the venture’s commercial foundations. This involves concurrent negotiations to establish reliable supply chains for feedstock tyres and to secure offtake agreements for the recycled output. The collaboration combines Pyrum's proprietary technology with UNITANK's industrial logistics expertise to accelerate the rollout of this recycling infrastructure.

Jan Vogel, CEO, UNITANK Group, said, “We are delighted to take a decisive step forward in our longstanding and trusting partnership with Pyrum by establishing this joint venture today. In addition to our core business in the tank storage sector, this creates a new business area with strong growth potential that is independent of the energy transition. The combination of Pyrum’s leading technology and our extensive experience in operating critical infrastructure in the energy sector opens up exciting opportunities for the future. The aim is for the new joint venture to rapidly develop and operate a network of used tyre recycling plants in Germany and neighbouring countries.”

Pascal Klein, CEO, Pyrum Innovations AG, said, “Since our initial memorandum of understanding with UNITANK, we have worked intensively together to further develop our partnership. We are delighted to reach this important milestone today. Following the positive funding approval in Greece and the recently signed shareholder agreement with SUAS, the founding of the joint venture with UNITANK represents the next important step in finally accelerating the construction and operation of new plants. UNITANK’s many years of experience in operating critical infrastructure and its diverse technical and logistical expertise complement our technology perfectly. Together, we are significantly increasing Europe-wide recycling capacity for end-of-life tyres and actively promoting the circular economy.”

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Sri Trang Agro-Industry Public Company Limited (STA), under the leadership of Executive Director Chalermpop Khanjan, has entered a strategic partnership to advance sustainability through innovation. The company participated in a ceremony to sign a Memorandum of Understanding (MOU) with Chiang Mai University and five other leading industrial sectors. This collaboration is dedicated to promoting the development of knowledge, research and innovation, firmly aligning with STA's commitment to sustainability and its core Environmental, Social, and Governance (ESG) values.

The partnership’s specific objectives include advancing joint research, supporting specialised training programmes and strengthening collaborative networks to directly address climate change. A key focus is the transfer of technology and environmental innovations, including climate adaptation solutions, to be applied across business, government and community sectors to drive tangible, shared learning. This initiative reinforces STA’s mission to generate long-term value for all its stakeholders, including farmers, local communities, customers and consumers.

Concurrently, an industrial panel discussion titled ‘Innovations Toward Industrial Sustainability’ was held. Dr Saranthinee Mongkolrat, Sustainability Division Manager at STA, delivered a presentation on ‘Carbon-Smart Natural Rubber: Turning Plantations into Long-Term Carbon Sinks’. Her session underscored the critical role of natural rubber plantations in carbon sequestration and their contribution to a more sustainable industrial future.

Through this integration of expertise, technology and cross-sector collaboration, Sri Trang Group continues to drive its long-term sustainability mission. The Group is committed to consolidating its position as a global leader in the green natural rubber industry, thereby fostering balanced growth and supporting sustainable development on both a national and international scale.

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In a strategic move to deepen its engagement in the Middle East, Hankook Tire, along with Al Dobowi Tyre Company, the official distributors of Hankook in UAE since 1978 under Al Dobowi Group, has entered a three-year official partnership with the celebrated football club Al Ain FC, effective January 2026. The alliance was formally inaugurated at Al Ain’s Hazza Bin Zayed Stadium. This collaboration aims to significantly elevate Hankook’s premium brand stature on a global scale by connecting with the club’s vast regional fanbase and leveraging prominent marketing channels, such as stadium LED advertising.

Al Ain FC, founded in 1968 and currently leading the 2024/2025 season, is the most decorated club in the UAE, boasting numerous domestic and continental titles. Partnering with such an institution provides Hankook a powerful platform to reinforce its market leadership. The sponsorship strategy includes exclusive initiatives like a VIP Hospitality Program and the Ainawi Membership season cards, designed to foster closer sales relationships and deliver distinctive experiences to stakeholders across the region.

This partnership builds upon Hankook's established efforts to cultivate a premium image in the Middle East and Africa, underscored by the introduction of its high-performance Ventus evo tyre series and its role as an original equipment supplier for luxury automotive brands in the local market. Simultaneously, Al Dobowi Group continues to enhance its advanced service infrastructure, aiming to surpass customer expectations at every touchpoint and further strengthen consumer engagement alongside Hankook.

Jong Woo Kim, Vice President – Middle East & Africa Regional HQ, Hankook Tire & Technology, said, “We are delighted to enhance communication with local customers and consumers and expand brand touchpoints through this partnership with Al Ain FC, a representative club of the UAE. Based on our global technical leadership, we will continue to share Hankook Tire’s premium value across the Middle East.”

Surender Singh Kandhari, Chairman, Al Dobowi Group, said, "Al Ain FC is a symbol of success, and we are honoured to join this journey. This partnership brings together three brands standing for performance and long-term commitment."

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Citira, a Sweden-based company specialising in circular tyre management, has announced a definitive strategic step in its ambition to become a leading, integrated provider in the Northern European circular tyre ecosystem with the acquisition of Tyrefix. The agreement, executed on 20 January 2026 and expected to close imminently, secures a robust and scalable operational foundation for Citira in the United Kingdom, representing a core pillar of its geographic expansion.

Tyrefix is renowned for its four decades of specialised service excellence. The company operates a nationwide fleet delivering on-site tyre management, repair and replacement exclusively for off-highway and earthmoving machinery, a sector where equipment uptime, worksite safety and service reliability are non-negotiable for its industrial clientele.

This transaction is fundamentally value-driven. It provides Citira with immediate access to Tyrefix’s established national network, its deeply entrenched customer relationships and its unique mobile service expertise. The integration of this proven model is anticipated to generate significant commercial synergies and cross-selling opportunities across Citira’s broader portfolio, enhancing service offerings for all customers.

Post-closure, Tyrefix will continue its operations under the trusted Tyrefix brand, preserving its customer-facing identity and its experienced management team, including Oliver Johnson, Jon Pitman and Steve Bareham, who will transition to become co-owners within the Citira group. The transaction facilitates a full exit for the current investment company, Literacy Capital, and other minority shareholders, transferring ownership to Citira and marking a new chapter of growth.

David Boman, CEO, Citira, said, “I am very happy to welcome Oliver, Jon, Steve and the entire Tyrefix team to Citira. Tyrefix’s model is unique and has shown great success during several decades, and still has potential for growth across current and new market segments. With Oliver at the helm, I am confident that our expansion into the United Kingdom will become another success story of Citira.”

Oliver Johnson, CEO, Tyrefix, said, “Joining Citira allows Tyrefix Group to advance our already strong market position in off-highway tyre services while providing additional solutions to minimise vehicle downtime. By becoming part of a larger organisation, Tyrefix Group gains access to additional resources and increased opportunities to accelerate our growth plans.”

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