Tyre testing is not a new concept. In fact, is there any industry that can do without tests? However, what tyre testing does bring into consideration is an umpteen number of factors – everything from the road wear to the certification, the testing spots and, of course, the different types of testing and the very tyres themselves. Discussing these very aspects with Tyre Trends, Ismo Halén, Vice President at BD Testing Inc, spoke about Black Donuts, the subjective and objective views of tyre testing, the convenience of BD Testing having its own indoor testing facility and more. Read on…

The name Black Donut is self-explanatory, making it rather individualistic. A tyre resembles a donut and is black in colour – simplicity at its best. Black Donuts offers a range of solutions for tyre product development and testing, tyre factory construction, plant process design and process development. Therefore, Black Donuts has many business areas, and one of them is service in product development. When it comes to testing, Black Donuts owns 90 percent of another company, BD Testing Inc, which is into tyre testing and high-end customer service. Plus, Black Donuts also happens to be one of BD Testing’s customers.

BD Testing’s customers
When we caught up with Ismo Halén, Vice President at BD Testing Inc, he told us, “Black Donuts designs new tyres and new tyre models or improves existing tyres. That’s why they need testing in order to support the product development. Black Donuts Engineering was founded in 2011, and we were a test team within the company in the beginning. However, we separated in 2012 into an individual company, and now we have separate management and everything else that’s individually ours. We don’t have anyone from Black Donuts working at BD Testing. They are only one of our customers.”

And as customers, they can always decide who tests their tyres. “For instance, Black Donuts can use BD Testing for product development testing because we understand each other. However, the customer can  reach out to other companies to test their tyres as well. For example, when a product is finished, customers usually make homlogation tests somewhere else,” Halén explained.

When it comes to customers/clients, Halén mentioned that it’s not exactly easy to acquire new clients. However, he added, “I’m happy because we already have so many customers that even if somebody doesn’t order anything that others do, we are still in a very good situation.” When turning to his plans on approaching any Asian manufacturers, he responded that while they don’t have any plans for Asia, they would consider going there if there are proving grounds that can be used or rented.

BD Testing’s various focus areas
BD Testing goes beyond this and also issues certification. It has a quality system and is accredited for some R117 tests. “This includes rolling resistance, wet grip, noise measurement and snow performance,” Halén mentioned and continued, “Earlier, we would do wet grips, noise measurements etc. But just one year ago, we started focusing more on winter testing. We now conduct snow and ice tests for the label, which comes under the R117 tests. Additionally, we provide technical service to The Netherlands Vehicle Authority (RDW). RDW will issue many types of approvals for many tyre manufacturers, and we can conduct snow tests for them.”

“Furthermore, in Nordic countries, we use studs in the tyre, which has to be approved. Besides, we make road wear testing for studded tyres, which needs mandatory approval from the Finnish Transport Safety Agency, TRAFI,” Halén further explained.

Making it work
As far as testing and tyres go, BD Testing does both indoor and outdoor testing and is currently focusing on winter testing, winter tyres and studded tyres (conducting only product development tests for summer tyres). However, because the business is open all year, the winter tests are held in ice halls during the summer, Halén shared. As for snow testing, the indoor tests are conducted in Ivalo and Sweden.

However, most big tyre manufacturers conduct the majority of their tests themselves. Yet, that doesn’t stop a company like BD Testing. There are certain factors in testing that tyre manufacturers can’t carry out themselves and thus have to turn to the likes of BD Testing.

“For example, with road wear testing, it isn’t something they can do by themselves,” Halén asserted and added, “There are only five laboratories that can do that, and we are one of them. Similarly, indoor testing and snow testing is something they may not want to do – it’s a long way to travel and they don’t have the capacity to do so, which is where we come in.”

Indoor testing and outdoor testing
Speaking of indoor testing, it is the easier one to conduct over outdoor testing, Halén claimed. But since handling driveway in itself involves the car being built outdoors, there’s no choice over there, he informed.

What’s more, Halén asserted that usually they don’t test the same things indoors and outdoors – the two aren’t competing and are individual. “Their requirements too are different. But as for product development, some indoor testing is needed, like footprint or contact presser, which gives the designers a lot of information,” he enlightened.

BD Testing would, however, like to have its own indoor testing facility where tests can be conducted whenever needed. “Although, as of now, we have to rent for indoor testing, which can sometimes be fully booked,” Halén cited and added, “In fact, we want our own indoor testing facility that we can rent to other customers as well. However, it’s a huge investment and is too big for us at the moment.”

Objective and subjective testing
Another challenge that Halén spoke to us about, besides having an indoor testing facility, was in terms of manpower, where getting testing drivers is a challenge right now. When asked about the thought process behind selecting a testing driver (since the testing can be very subjective, from driver to driver), Halén highlighted that it’s the experience that plays a role. “And then, the drivers drive together and decide what works and what doesn’t. While these drivers do subjective tests, they, of course, also conduct objective tests. However, objective testing is easier, because you only have to know how to make the test,” he added.

Halén further said that with robots and automation, it’s possible that subjective testing will eventually get reduced in the future. “But in my opinion, with subjective driving, if a driver drives with a set of tyres, then we have a huge amount of information,” he pointed out. “Therefore, it’s a very fast way to have lots of information. If you try to have the same information with the help of machines, you’ll need several machines and it takes a long time. And if you need to analyse data, it takes a long time to develop a new methodology.”

A happy customer equals a successful company
While Halén gave us his clear visions in terms of BD Testing and the tyre testing industry as a whole, he also threw light on the company’s preparation for new regulations. “Additionally, we are focusing on what we are currently doing, targeting for higher quality and making our customers happy,” he expounded and added,
“Our strategy for that is based on the quality system we have. We have very close contact with our customers, so we try to understand what they need. Hence, I’m not trying to sell something to somebody if they don’t need it. Thus, I think our customers come to us themselves when they need something. So, ultimately, customer happiness has been our key to success.”

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Pirelli has launched the latest summer tyre for SUVs, the new Scorpion, representing a comprehensive evolution of a line first introduced in 1986 for high-driving-position vehicles like the legendary Lamborghini LM002. Today, the Scorpion name encompasses a broad family of products, including SUV, motorcycle and bicycle tyres. This newest iteration is engineered to deliver safety, comfort and lasting performance, specifically tailored to the demands of modern Sport Utility Vehicles.

The development process leveraged advanced virtual engineering, with Pirelli’s Milan-based R&D team evaluating over 20 technological variants of compounds and tread patterns using proprietary mileage-prediction tools. Driving simulators further optimised handling and dry performance before physical validation, which confirmed significant improvements over the preceding generation. This integrated design approach yielded a tyre that excels across key metrics. It has earned the TÜV institute’s Premium Quality Mark, ranking first in independent dry braking and wet handling tests while also leading in wet braking and straight-line aquaplaning. The entire launch range achieves the top European Class A rating for wet grip, along with Class A/B for acoustic comfort and Class B for rolling resistance, ensuring consistent performance across summer temperatures.

To address the unique challenges of SUVs, such as increased weight and a higher centre of gravity, Pirelli incorporated dedicated technical solutions. The tyre features a reinforced carcass and structure, wider central tread blocks and an optimised profile that promotes uniform pressure distribution and reduces shoulder deformation. This design promotes even wear, making it ideal for heavier vehicles. The updated tread compound, which shares innovative materials with the acclaimed latest-generation Cinturato for saloons, ensures stable performance, improved wet grip and excellent mileage. Furthermore, a new groove geometry in the tread pattern enhances both handling and noise comfort.

The new Scorpion is already offered in 16 sizes ranging from 18 to 22 inches. It incorporates technologies like Elect, which can extend the range of electric and plug-in hybrid vehicles by up to 10 percent through solutions designed for their specific powertrain characteristics. Building on a legacy of over 300 homologations for the Scorpion summer range, this new generation, developed in collaboration with leading car manufacturers, already has more than 40 homologations in progress.

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Hankook Tire has entered a significant global alliance by becoming a Global Partner of the Fédération Internationale de l’Automobile (FIA). This collaboration, formalised at a signing ceremony in London on 23 January 2026 with FIA President Mohammed Ben Sulayem and Hankook Tire Europe’s President and COO, Jongho Park, aligns the company with the governing body’s vision for the future of mobility and motorsport. The partnership is rooted in a shared commitment to innovation, safety and sustainability.

Central to this alliance are two key roles for Hankook. The company will serve as the Official Partner of the annual FIA Awards and the Official Partner of the FIA Sustainable Innovation Series from 2026 to 2028. This series, conducted with premier FIA World Championships like Formula E and Formula One, creates a global forum for industry leaders. It emphasises practical ‘track to road’ strategies, where advancements pioneered in motorsport directly influence broader automotive development.

Hankook’s commitment extends beyond sponsorship into tangible research and development. The company actively pursues sustainable transformation through AI-assisted development processes and strategic investments in electromobility, exemplified by its specialised iON tyre family for electric vehicles. A heightened use of certified renewable and recycled materials further underscores this direction.

The company views motorsport as a vital proving ground for its technology. Its position as the exclusive technical partner and tyre supplier for the ABB FIA Formula E World Championship and the FIA World Rally Championship provides a direct conduit for testing new materials and technologies under extreme conditions. This integrated approach ensures that Hankook develops tyre solutions that meet the evolving demands of modern mobility, where tyres play a crucial role in the safety, efficiency and sustainability of both conventional vehicles and those utilising new drive concepts.

Mohammed Ben Sulayem, President, FIA, said, “Sustainability and technological innovation are at the heart of our missions at the FIA, so I am delighted to welcome Hankook as a new partner. This new partnership with Hankook reflects the global growth of our FIA Global Partner Program, and through collaboration it will strengthen our work to make motorsport and mobility safer.”

Jongho Park, President & COO, Hankook Tire Europe, said, “The FIA and Hankook share the belief that technological innovation can only be effective on a sustained basis if it combines safety, fairness and responsibility. As Global Partner of the FIA, we want to use our expertise in technology and sustainable tyre development to drive the mobility of the future – in motorsport and beyond.”

Craig Edmondson, Chief Commercial Officer, FIA, said, “Through our expanding Global Partner Program, the FIA is working alongside leading international organisations that share our commitment to driving innovation, sustainability and safety across both motorsport and mobility. We are pleased to welcome Hankook into the FIA Global Partner Program. Together, we will continue to accelerate progress and shape a more sustainable, future‑focused mobility ecosystem.”

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The commencement of construction for Africa's largest car tyre plant marks a transformative industrial milestone for Morocco. Located in the Batouya Industrial Acceleration Zone within the commune of Ijjaou, Driouch province, this major venture is spearheaded by the Chinese group Shandong Yongsheng Rubber, according to Morocco World News. The project is being executed through the company’s local subsidiary, Goldensen Tyre Morocco, representing a substantial investment estimated at MAD 6.7 billion (approximately USD 739 million).

This facility, spanning approximately 52 hectares, is strategically positioned near the Nador West Med port. This advantageous location facilitates direct access to both European and African markets. Upon completion, the plant is projected to manufacture up to 18 million tyres annually, adhering to stringent international standards. Its operations are expected to generate 1,737 direct employment opportunities, alongside hundreds more indirect jobs during its construction and operational phases.

Moroccan officials, including the Minister Delegate for Investment, Karim Zidane, alongside regional representatives, celebrated the project's launch. They emphasised that this initiative signifies a decisive transition from planning to tangible action, underscoring the effectiveness of collaborative efforts between public institutions and committed investors. The project is viewed as a strategic industrial investment that aligns with national priorities, including industrial sector enhancement, sustainable job creation and the bolstering of productive capacities.

Further reinforcing its long-term value, the development will incorporate dedicated research and development units. These components are designed to foster technology transfer and support industrial innovation within the Moroccan economy. By strengthening the nation's integration into global value chains, the factory developed by Shandong Yongsheng Rubber and its subsidiary is poised to significantly elevate Morocco's industrial landscape and economic resilience.

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A new strategic partnership between Bridgestone and Kirkby Tyres is set to transform the availability and delivery of agricultural tyres throughout the UK. Kirkby Tyres, a celebrated wholesaler with over six decades in the industry, will now stock the entire Bridgestone and Firestone agricultural portfolio. This includes the acclaimed VT-TRACTOR, known for its soil-protective high flexion construction, the durable VX-TRACTOR, the newer VH-IND and VX-R TRACTOR models and the full Firestone line. The VX-R TRACTOR, for instance, is recognised for its stable performance across varying ground conditions and operator comfort.

The alliance prioritises the needs of end-users, including farmers, dealers and contractors, leveraging Kirkby Tyres’ formidable logistics and customer-centric philosophy. Operating from a substantial central facility in Liverpool, which features extensive covered warehousing, the company guarantees nationwide next-day delivery without mandating a minimum order. This capability ensures faster access and consistent year-round supply for customers.

Kirkby Tyres brings a distinguished reputation to this collaboration, having recently been named the UK's top tyre wholesaler by the National Tyre Distributors Association. Their proven expertise and reliable distribution network are central to this enhanced route to market, aiming to deliver products precisely where and when they are required.

David Almazan, Head of UK Region & Commercial Business Unit Director at Bridgestone, said, “This partnership is about putting farmers, our dealer network and contractors first. By working closely with Kirkby Tyres, we can ensure a more efficient access to our Bridgestone Agriculture products, backed by genuine expertise. Kirkby Tyres understands the realities of modern agriculture, and together we are perfectly positioned to support customers with premium tyre products that deliver performance, durability and confidence.”

Michael Rosenthal, Commercial Director, Kirkby Tyres, said, “Partnering with Bridgestone allows us to offer customers access to a historic premium brand and a complete agricultural tyre portfolio. By combining Bridgestone’s high-performance Agriculture tyres with our distribution expertise, we can help farmers reduce downtime and keep machines working when it matters most.”

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