Tyre Testing: The Nitty-Gritty And The Future

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Tyre testing is not a new concept. In fact, is there any industry that can do without tests? However, what tyre testing does bring into consideration is an umpteen number of factors – everything from the road wear to the certification, the testing spots and, of course, the different types of testing and the very tyres themselves. Discussing these very aspects with Tyre Trends, Ismo Halén, Vice President at BD Testing Inc, spoke about Black Donuts, the subjective and objective views of tyre testing, the convenience of BD Testing having its own indoor testing facility and more. Read on…

The name Black Donut is self-explanatory, making it rather individualistic. A tyre resembles a donut and is black in colour – simplicity at its best. Black Donuts offers a range of solutions for tyre product development and testing, tyre factory construction, plant process design and process development. Therefore, Black Donuts has many business areas, and one of them is service in product development. When it comes to testing, Black Donuts owns 90 percent of another company, BD Testing Inc, which is into tyre testing and high-end customer service. Plus, Black Donuts also happens to be one of BD Testing’s customers.

BD Testing’s customers
When we caught up with Ismo Halén, Vice President at BD Testing Inc, he told us, “Black Donuts designs new tyres and new tyre models or improves existing tyres. That’s why they need testing in order to support the product development. Black Donuts Engineering was founded in 2011, and we were a test team within the company in the beginning. However, we separated in 2012 into an individual company, and now we have separate management and everything else that’s individually ours. We don’t have anyone from Black Donuts working at BD Testing. They are only one of our customers.”

And as customers, they can always decide who tests their tyres. “For instance, Black Donuts can use BD Testing for product development testing because we understand each other. However, the customer can  reach out to other companies to test their tyres as well. For example, when a product is finished, customers usually make homlogation tests somewhere else,” Halén explained.

When it comes to customers/clients, Halén mentioned that it’s not exactly easy to acquire new clients. However, he added, “I’m happy because we already have so many customers that even if somebody doesn’t order anything that others do, we are still in a very good situation.” When turning to his plans on approaching any Asian manufacturers, he responded that while they don’t have any plans for Asia, they would consider going there if there are proving grounds that can be used or rented.

BD Testing’s various focus areas
BD Testing goes beyond this and also issues certification. It has a quality system and is accredited for some R117 tests. “This includes rolling resistance, wet grip, noise measurement and snow performance,” Halén mentioned and continued, “Earlier, we would do wet grips, noise measurements etc. But just one year ago, we started focusing more on winter testing. We now conduct snow and ice tests for the label, which comes under the R117 tests. Additionally, we provide technical service to The Netherlands Vehicle Authority (RDW). RDW will issue many types of approvals for many tyre manufacturers, and we can conduct snow tests for them.”

“Furthermore, in Nordic countries, we use studs in the tyre, which has to be approved. Besides, we make road wear testing for studded tyres, which needs mandatory approval from the Finnish Transport Safety Agency, TRAFI,” Halén further explained.

Making it work
As far as testing and tyres go, BD Testing does both indoor and outdoor testing and is currently focusing on winter testing, winter tyres and studded tyres (conducting only product development tests for summer tyres). However, because the business is open all year, the winter tests are held in ice halls during the summer, Halén shared. As for snow testing, the indoor tests are conducted in Ivalo and Sweden.

However, most big tyre manufacturers conduct the majority of their tests themselves. Yet, that doesn’t stop a company like BD Testing. There are certain factors in testing that tyre manufacturers can’t carry out themselves and thus have to turn to the likes of BD Testing.

“For example, with road wear testing, it isn’t something they can do by themselves,” Halén asserted and added, “There are only five laboratories that can do that, and we are one of them. Similarly, indoor testing and snow testing is something they may not want to do – it’s a long way to travel and they don’t have the capacity to do so, which is where we come in.”

Indoor testing and outdoor testing
Speaking of indoor testing, it is the easier one to conduct over outdoor testing, Halén claimed. But since handling driveway in itself involves the car being built outdoors, there’s no choice over there, he informed.

What’s more, Halén asserted that usually they don’t test the same things indoors and outdoors – the two aren’t competing and are individual. “Their requirements too are different. But as for product development, some indoor testing is needed, like footprint or contact presser, which gives the designers a lot of information,” he enlightened.

BD Testing would, however, like to have its own indoor testing facility where tests can be conducted whenever needed. “Although, as of now, we have to rent for indoor testing, which can sometimes be fully booked,” Halén cited and added, “In fact, we want our own indoor testing facility that we can rent to other customers as well. However, it’s a huge investment and is too big for us at the moment.”

Objective and subjective testing
Another challenge that Halén spoke to us about, besides having an indoor testing facility, was in terms of manpower, where getting testing drivers is a challenge right now. When asked about the thought process behind selecting a testing driver (since the testing can be very subjective, from driver to driver), Halén highlighted that it’s the experience that plays a role. “And then, the drivers drive together and decide what works and what doesn’t. While these drivers do subjective tests, they, of course, also conduct objective tests. However, objective testing is easier, because you only have to know how to make the test,” he added.

Halén further said that with robots and automation, it’s possible that subjective testing will eventually get reduced in the future. “But in my opinion, with subjective driving, if a driver drives with a set of tyres, then we have a huge amount of information,” he pointed out. “Therefore, it’s a very fast way to have lots of information. If you try to have the same information with the help of machines, you’ll need several machines and it takes a long time. And if you need to analyse data, it takes a long time to develop a new methodology.”

A happy customer equals a successful company
While Halén gave us his clear visions in terms of BD Testing and the tyre testing industry as a whole, he also threw light on the company’s preparation for new regulations. “Additionally, we are focusing on what we are currently doing, targeting for higher quality and making our customers happy,” he expounded and added,
“Our strategy for that is based on the quality system we have. We have very close contact with our customers, so we try to understand what they need. Hence, I’m not trying to sell something to somebody if they don’t need it. Thus, I think our customers come to us themselves when they need something. So, ultimately, customer happiness has been our key to success.”

Maxion Wheels Unveils Low-Carbon Steel Wheel For Daimler Truck’s reECONIC Vehicle

Maxion Wheels Unveils Low-Carbon Steel Wheel For Daimler Truck’s reECONIC Vehicle

Maxion Wheels will showcase a low‑carbon commercial vehicle steel wheel at IFAT Munich as part of the Daimler Truck–led reECONIC concept vehicle. The component demonstrates how circular material strategies and advanced engineering can significantly cut carbon footprints at the individual part level.

For the reECONIC project, Maxion Wheels developed a 22.5-inch x 9.00-inch steel wheel that achieves a CO2 footprint reduction of more than 50 percent compared with conventionally manufactured counterparts. The wheel weighs 32.5 kilogrammes and was produced using electric arc furnace steel with a high proportion of post‑consumer recycled scrap.

The wheel’s cradle‑to‑gate CO2 footprint fell from 132.7 kilogrammes to 61.4 kilogrammes per wheel through a combination of CO2‑reduced steel, optimised design and responsible material selection, all without compromising functionality, performance or safety. Given that steel wheels are safety‑critical and among the heaviest parts of a commercial vehicle, their mass and material composition make them a key lever for emissions reduction and overall vehicle efficiency.

Maxion applied its proprietary Lightweighting Process, which integrates performance, safety and production parameters into advanced structural design and simulation tools. This enabled a 2-kg weight saving compared with previous designs, lowering material demand and further reducing the carbon footprint. However, the majority of the emissions reduction came from material circularity, since raw materials account for roughly 75 to 85 percent of a steel wheel’s CO2 footprint.

Using high‑share post‑consumer recycled scrap via the electric arc furnace route lowers primary raw material demand, reduces iron ore mining and cuts energy‑intensive processing steps. The wheel was engineered at Maxion’s Global Engineering Center and plant in Königswinter, Germany, using industrially proven processes suitable for future scale‑up. Daimler Truck intends the reECONIC project as a pathway to series production, with real‑world testing starting in the second half of 2026.

The reECONIC vehicle will be unveiled at IFAT Munich from 4–7 May 2026, where it will be displayed and demonstrated as part of Daimler Truck’s circular‑economy initiative. The project confirms that circular design and recycled materials can be applied to high‑volume, heavily loaded parts, offering tangible CO2 savings within existing manufacturing frameworks.

Karl Rode, Director of Engineering at Maxion Wheels, said, “The reECONIC project allowed us to apply our engineering and material expertise to a clearly defined circular‑economy objective. By combining recycled‑material‑rich steel with targeted design optimisation, we were able to more than halve the CO2 footprint of a safety‑critical steel wheel using industrially feasible processes.”

Stan Mommers, Vice President Sales EMEA at Maxion Wheels, said, “Working with Daimler Truck on reECONIC shows how suppliers and OEMs can jointly translate circulareconomy principles into measurable results. Componentlevel innovations like this steel wheel are essential for enabling lowercarbon commercial vehicles in the future.”

Linglong Tire Unveils 85% Sustainable Concept Tyre At Global Summit

Linglong Tire Unveils 85% Sustainable Concept Tyre At Global Summit

Linglong Tire unveiled a Sustainable Concept Tyre made from 85 percent sustainable materials during the World Business Council for Sustainable Development (WBCSD) gathering held from 27 to 30 April 2026 in Montreux, Switzerland. The WBCSD, a board-led organisation dedicated exclusively to business and sustainable development, shares a sustainability vision closely aligned with Linglong’s internal strategy. The Chinese tyre manufacturer has committed to significantly reducing CO2 emissions by 2030 and achieving climate neutrality by 2050, a full decade ahead of the Paris Agreement timetable for Chinese companies and matching the ambitions of both the WBCSD and the European Union.

Linglong is already cutting carbon emissions through efficient energy use, sustainable tyre development and intelligent supply chain management. The company targets a reduction of more than 50 percent by 2035, with climate neutrality no later than 2050. Five core elements drive this effort: new materials, advanced technologies, modern processes, smart machinery, and sustainable energy. A 35‑megawatt solar system is being installed at a new tyre factory under construction in Brazil as part of this transition.

By 2040, all Linglong tires are to be made entirely from sustainable materials. The concept tyre presented by Chief Executive Officer Lingkun ‘Andy’ Zhou relies on bio‑based feedstocks such as biotechnical itaconate rubber, rice husk ash and corn‑based silica to replace traditional petroleum‑based raw materials, reducing carbon emissions by up to 35 percent. Linglong became the first Chinese tyre manufacturer to join the Global Platform for Sustainable Natural Rubber (GPSNR) and supports FSC‑certified natural rubber projects to protect forests, support rubber farmers’ livelihoods and safeguard the rights of workers, indigenous peoples and local communities. In resource recycling, the company promotes liquid waste rubber and pyrolysis carbon black to close the loop on waste tyres.

Zhou emphasised that the dual‑carbon roadmap revolutionises the entire production process, not merely representing an environmental pledge. Linglong will do everything possible to meet its climate goals while providing consumers worldwide with environmentally friendly, sustainable and high‑quality mobility solutions, aiming to leave a clean and liveable planet for generations to come.

TyreSafe Partners With North Wales Fire Service To Embed Tyre Safety Into Road Safety Initiatives

TyreSafe Partners With North Wales Fire Service To Embed Tyre Safety Into Road Safety Initiatives

TyreSafe, UK’s charity dedicated to raising tyre safety awareness, has entered into a new collaboration with North Wales Fire and Rescue Service (NWFRS) to embed tyre safety education into the latter’s existing road safety programmes across the region. This partnership aims to provide motorists and motorcyclists with practical guidance on tyre maintenance as part of broader efforts to reduce road casualties.

NWFRS already runs several impactful initiatives with local partners, including Operation Atal, a roadside engagement campaign with North Wales Police that educates drivers on the Fatal 5, the most common causes of fatal collisions. The Service also delivers a targeted intervention for young drivers called Olivia’s Story, a true local tragedy in which a young woman lost her life when a friend raced another friend in a newly acquired car. Additionally, NWFRS offers BikerDown training for motorcyclists and engages with riders through BikerBrews at popular stops.

Recent data from Road Safety Wales shows total reported casualties in 2024 fell by 31 percent compared to 2019, with 84 fatalities and 1,007 serious injuries across Wales, a 7.9 percent decrease from the previous year. However, rural roads, which make up about 60 percent of all road fatalities in Wales, remain a concern. Authorities continue to highlight the Fatal 5 – excessive speed, drink or drug driving, mobile phone use and not wearing seatbelts – as leading causes of serious collisions.

Through this new partnership, tyre safety messages will be incorporated into roadside engagement, community events and educational programmes across North Wales. By ensuring drivers understand the critical role tyres play in vehicle control, especially on rural roads and in challenging conditions, TyreSafe and NWFRS aim to build on recent safety improvements and further reduce the number of people killed or seriously injured on the region’s roads.

Stuart Lovatt, Chair of TyreSafe, said, “By working alongside North Wales Fire and Rescue Service and integrating tyre safety into their excellent road safety initiatives, we can reach more drivers and riders with simple, practical advice that helps prevent incidents before they happen. Partnerships like this are vital in continuing the positive progress we are seeing in reducing road casualties.”

Jane Honey, Deputy Head of Prevention at North Wales Fire and Rescue Service, said, “Our teams are committed to supporting safer communities across North Wales, and road safety education is a key part of that work. Tyre condition is a crucial element of vehicle safety, particularly on the rural roads that make up much of our region. By working with TyreSafe, we can strengthen the messages we deliver through our campaigns and community engagement, helping motorists make small checks that can have a big impact on road safety.”

Titan Launches Goodyear Softrac Pro And Softrac Smooth Tyre Lines For Outdoor Power Equipment

Titan Launches Goodyear Softrac Pro And Softrac Smooth Tyre Lines For Outdoor Power Equipment

Titan International has introduced two new product lines under the Goodyear Farm Tire brand, named Goodyear Softrac Pro and Goodyear Softrac Smooth. Designed as complementary front and rear fitments, the tyre lines aim to enhance performance across a range of landscaping equipment, including both commercial and residential zero-turn mowers. The launch follows Titan’s recent expansion of its Goodyear licensing rights into additional product segments, which was announced last year.

The Softrac Pro line features a forward-thinking tread profile and refined contour intended to work harmoniously with the terrain, offering a smoother ride, better slope stability and improved turf protection. Engineered for both professionals and homeowners, the tyre provides long-lasting durability and dependable traction without compromising ground quality. Key technical attributes include a proprietary ozone-resistant tread compound for extended tyre life, a meticulously engineered tread pattern that reduces turf damage and a multi-angle lug design for excellent hillside traction.

Current Softrac Pro sizes range from 20x10.00-8NHS to 26x12.00-12NHS, covering the most popular rear fitments for commercial and residential zero-turn mowers, with additional sizes planned for front engine riders and compact tractors. Meanwhile, the Softrac Smooth line is built as a front fitment for high-precision commercial mowers, engineered to deliver precise handling and clean cutting lines under heavy workloads. Available sizes include 11x4.00-5, 13x5.00-6 and 13x6.50-6, covering key front wheel mower fitments.

Both Softrac Pro and Softrac Smooth lines have undergone rigorous testing by multiple original equipment manufacturers, reinforcing Titan’s focus on application-specific solutions. Working together as front and rear systems, the tyres support a full range of commercial mower configurations, including zero-turn, stand-on and low-profile models, helping manufacturers and dealers equip fleets with a top-tier brand while boosting overall performance.

Peter Kortes, Outdoor Power Equipment Product Manager – Titan Specialty Division, said, “For years, turf tyres have looked largely the same, and recent aggressive designs have swung too far without considering everyday functionality. We set out to create a tread that strikes the perfect balance, modern and bold, yet still turf‑friendly and practical for any user. The result delivers standout style with the optimal performance customers expect from their equipment.”