UK-headquartered TyreSafe, a not-for-profit tyre safety firm, has launched Tyre Safety Month 2024, featuring the ‘Caught in the Act’ campaign.

The safety institute states that October has long been the focal point for TyreSafe’s efforts to promote road safety, and this year’s campaign promises to engage, educate and support behaviour change, as part of the charity’s vision to achieve ‘Zero harm to road users as a result of illegal or poorly maintained tyres’.

Tyre Safety Month is TyreSafe’s flagship annual campaign dedicated to raising awareness about the vital role tyres play in road safety. With the ultimate goal of reducing tyre-related incidents, Tyre Safety Month has become a crucial fixture in the road safety calendar, shining a spotlight on the importance of regular tyre maintenance.

This year, TyreSafe is challenging drivers and riders to get ‘Caught in the A.C.T.’ a campaign that’s not just informative but also entertaining. Adopting a striking superhero theme, the campaign uses a comic strip approach to make tyre safety more engaging, helping motorists to see themselves as tyre safety heroes.

It aims to significantly increase awareness among motorists about the importance of regular tyre checks. Road users are encouraged to adopt a habit of performing the three key tyre checks — Air Pressure, Condition, and Tread, through a fun and interactive superhero-themed approach. At the heart of the campaign is the ACT acronym, helping drivers and riders to perform basic tyre safety checks once a month, every month and before long journeys.

• Air Pressure: Highlighting the need to keep tyres adequately inflated to ensure optimal performance and fuel efficiency.
• Condition: Urging motorists to inspect their tyres regularly for any signs of damage, such as cuts, bulges, or other issues that might compromise safety.
• Tread: Stressing the importance of maintaining sufficient tread depth for effective grip and braking.

These three checks form the foundation of proactive tyre maintenance and tyre husbandry, empowering drivers and riders to take charge of their safety on the road. By getting ‘Caught in the ACT.’ every month, motorists are making a super heroic commitment to road safety.

TyreSafe states it has prepared a comprehensive toolkit to help supporters and partners spread the message. The campaign includes social media static assets, animations, a post schedule, and customisable poster and flyers.

Stuart Lovatt, TyreSafe Chair, said “Tyre safety is not just a responsibility — it’s a lifesaving habit. By getting ‘Caught in the ACT.’ this October, drivers can become their own tyre safety heroes and contribute to safer roads across the UK. This campaign is a fun and engaging way to remind everyone of the critical role that tyres play in keeping us safe."

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French tyre major Michelin has inaugurated its first standalone Michelin Tyres & Services store in Kochi, Kerala. Launched in partnership with Global Tyres, this further adds to the company’s aggressive expansion plans for India.

The new facility spread across 5,500 sqft provides a comprehensive range of tyre-related services under one roof, including tyre sales, professional fitment, wheel balancing, alignment, nitrogen inflation and alloy wheel upgrades.

The store was inaugurated by Prashant Sharma, National Sales Manager at Michelin India, along with the team from Global Tyres.

Shantanu Deshpande, Managing Director, Michelin India, said, “Kochi is an important and fast-evolving mobility market. The launch of our first standalone Michelin Tyres & Services store in the city underscores our commitment to bringing world-class products and services closer to customers. Together with our experienced partner Global Tyres, we aim to deliver a premium experience that matches the expectations of Kochi’s growing base of automotive enthusiasts and discerning drivers.”

The tyre maker stated that Kochi is experiencing a steady rise in personal mobility and premium vehicle ownership.

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Giti Tire Co., a leading Chinese tyre manufacturer, reported a sharp 48.9 percent fall in first-quarter net profit, citing surging raw material costs that outpaced revenue gains.

Net profit attributable to shareholders slid to 23.7 million yuan in the three months to 31 March, down from 46.3 million yuan a year earlier.

“The decrease in net profit was mainly due to the year-on-year increase in raw material prices,” the company said.

Despite the profit decline, Giti’s operating revenue rose 4.8 percent to 1.13 billion yuan, supported by stronger sales volumes. Net cash generated from operating activities rebounded to 35.7 million yuan, compared with an outflow of 45.9 million yuan a year earlier, as receipts from customers increased.

Operating costs jumped to 1.06 billion yuan, with raw material and production expenses comprising the bulk of the rise. Meanwhile, the company’s total assets grew 3.6 percent to 4.5 billion yuan by the end of the quarter.

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Chinese tyre manufacturer Aeolus Tyres opened a new warehouse facility recently in Manila and launched its latest light truck tyre series at an event attended by more than 150 industry stakeholders from across the Philippines.

The warehouse, situated on Luzon Island, marks a significant expansion of Aeolus Tyres’ distribution network in the northern Philippines, aimed at strengthening dealer relationships and enhancing service delivery times across the region.

The company simultaneously unveiled its new light truck tyre range, which features enhanced load-bearing capacity and extended durability. The products have been developed specifically for the Philippine logistics sector, where demanding road conditions and heavy cargo requirements pose particular challenges for commercial vehicle operators.

Fleet operators and industrial partners gathered at the Manila launch event, which also saw the presentation of parent company Prometeon Tyre Group’s localisation strategy for the Philippine market.

The strategy focuses on adapting product specifications to match the country’s diverse terrain and operational requirements, providing more targeted solutions for local customers.

Aeolus Tyres’ warehouse expansion comes as the company seeks to capitalise on growing demand in the Philippine commercial vehicle market, where logistics companies are increasingly seeking reliable tyre solutions that can withstand the archipelago’s challenging road infrastructure.

The new facility is expected to reduce delivery times and improve inventory management for dealers across northern Luzon, one of the Philippines’ key economic regions.

The light truck tyre series launch marks Aeolus Tyres’ latest effort to gain market share in Southeast Asia’s commercial vehicle segment, where competition among international tyre manufacturers has intensified in recent years.

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Continental is positioning itself as a key player in the sustainable transformation of commercial vehicle fleets in Europe through its Conti Eco and Conti Efficient Pro tyre lines. With the EU’s stringent CO₂ reduction targets for heavy-duty vehicles (a 45 percent cut by 2030 compared to 2019 levels), the company emphasises how tyre technology directly impacts fleet electrification and emissions reduction.

The development of these tyre lines is centred on increasing fuel and energy economy, particularly for regional and long-distance transportation. Continental tyres assist business fleets reduce their environmental impact by lowering rolling resistance while maintaining high mileage. The Conti Hybrid tyre is ideal for urban and regional operations with frequent stop-and-go traffic because of its increased resilience, enabling a long service life even under difficult conditions.

Continental prioritises collaboration with fleet operators and manufacturers to develop tyre solutions that meet changing industry expectations. According to Hinnerk Kaiser, Head of Product Development EMEA at Continental, the company's existing portfolio is already well-suited for electric mobility, but it will continue to evolve to assist the larger transition to zero-emission transportation. The emphasis remains on maximising rolling resistance, load capacity and longevity to ensure that tyres make a substantial contribution to sustainable fleet management.

Energy efficiency is still quite important as fuel combustion accounts for 90 percent of the CO₂ emissions of a diesel vehicle and even electric trucks see 75 percent of their emissions connected to the generation of power. By minimising rolling resistance, Continental’s tyres contribute directly to lowering energy consumption and overall fleet emissions, supporting both sustainability and cost efficiency.

Electric commercial vehicles, which are around 30 percent heavier than diesel trucks due to battery weight, necessitate tyres with greater load capability. The Conti Eco HS 5 and Conti Efficient Pro HS 5 lines meet this need with a higher load index, allowing fleet operators to retain payload capacity without sacrificing performance. Markus Erdmann of Designwerk Technologies, a Continental partner in electric mobility, observes that current battery-electric vehicles with around 500 kWh capacity now have low payload drawbacks, due in part to enhanced tyre engineering.

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