Yokohama Rubber and RAOT Hold Fourth Joint Seminar Event

Tata Motors Launches New Ad  For Ramadan

Yokohama Rubber Company announced today that, together with the Surat Thani branch of the Rubber Authority of Thailand (RAOT), it held a seminar event in December in order to help Thai natural rubber farmers improve the quality and productivity of their natural rubber. Fifty farm households in the Surat Thani area participated in the event. Yokohama claims that each participating household received a complimentary 250 kg of fertiliser developed using RAOT’s specialist knowledge. The seminar is the fourth held by Yokohama Rubber and RAOT since 2020.

Yokohama states that it signed a Memorandum of Understanding (MoU) with the RAOT in January 2020 in order to cooperate in efforts to provide economic support for Thai natural rubber farmers and to improve traceability to ensure transparency and soundness of the natural rubber supply chain. The MoU and events held under it are concrete actions based on Yokohama’s ‘Procurement Policy for Sustainable Natural Rubber’. According to Yokohama, the farmers who received fertiliser at this event are cooperating in follow-up surveys on its effect on the physical properties and productivity of their natural rubber. Another action under the MoU is a program of onsite surveys that began in 2019 that seeks to analyse the issues faced by natural rubber farmers in Surat Thani area, home to Yokohama Rubber’s Thai natural rubber processing company, YT Rubber Co., Ltd.

A founding member of the Global Platform for Sustainable Natural Rubber (GPSNR), Yokohama claims that it revised its ‘Procurement Policy for Sustainable Natural Rubber’ in September 2021 and is strengthening its collaboration with GPSNR activities. The recent seminar event in Thailand reflects the principle of ‘Support for suppliers, including small-scale farmers and other parties involved in the supply chain’ set forth in the procurement policy. As per Yokohama, the tyre company will continue to implement and announce initiatives in line with the action guidelines stipulated in this policy. The company is also endeavoring to achieve the Sustainable Development Goals (SDGs) adopted by the United Nations. Yokohama states that as part of these efforts, the Yokohama Rubber Group is promoting the procurement of sustainable raw materials. Also, this December, the tyre company signed an MoU with an Indonesian natural rubber supplier. Yokohama claims that the two companies held a seminar event for small-scale natural rubber farmers in Indonesia.

The sustainability initiatives included in Yokohama Transformation 2023 (YX2023), Yokohama Rubber’s medium-term management plan for fiscal years 2021–2023, are based on the concept of ‘Caring for the Future.’ By implementing sustainability initiatives under this concept, Yokohama Rubber is endeavoring to help resolve social issues through its business activities, states the tyre company.

Comments (0)

ADD COMMENT

    Vredestein Becomes Official Sleeve Sponsor For AS Monaco Football Club

    Vredestein Becomes Official Sleeve Sponsor For AS Monaco Football Club

    Apollo Tyres Ltd has secured a one-season shirt-sleeve sponsorship agreement with AS Monaco, one of French football's most successful clubs, to increase awareness for its premium Vredestein brand.

    This partnership will leverage Ligue 1's ranking as the fifth most watched football league in the world to raise awareness of Vredestein's award-winning products among a large audience in France and abroad. On November 22, AS Monaco's home league game against Brest will have the new sleeve branding for the first time. The Vredestein brand will be heavily promoted at Stade Louis-II for the 2024–2025 season, including on player sleeves and LED screens around the field. Exclusive social media initiatives will further help make the brand prominent, reaching a large and interested audience.

    Yves Pouliquen, Vice President – Commercial, Europe, Apollo Tyres, said, “This partnership is an exciting opportunity to strengthen Vredestein’s presence in one of our key markets. AS Monaco’s rich history and commitment to excellence mirror our focus on performance and innovation. We look forward to building a successful relationship with the club and celebrating its achievements this season.”

    Thibaut Chatelard, Marketing and Revenue Director, AS Monaco, said: “We are delighted to welcome Apollo Tyres and its Vredestein brand to the family of AS Monaco partners. This collaboration makes sense in view of the values we share, such as the constant pursuit of performance and excellence. There’s no doubt that this new support will be precious for the rest of our season, which promises to be thrilling.”

    Comments (0)

    ADD COMMENT

      Nexen Tire Launches N´Blue S Summer Tyre

      Nexen Tire Launches N´Blue S Summer Tyre

      Nexen Tire, a leading global tyre manufacturer, has launched the Nexen N´Blue S tyre, adding to its range of summer tyres and providing drivers with advanced safety, energy efficiency and superior driving stability in wet and dry conditions.

      Developed using highly dispersed silica and equipped with an optimised structural design, the Nexen N´Blue S tyre provides reduced road noise and improved driving stability. The tyre features an innovative tread compound, formulated with hydrophilic fillers and microstructure-controlled polymers, and provides lower rolling resistance and exceptional dry and wet grip. The tyre also excelled in test results by demonstrating an 11 percent improvement in wet braking distance compared to its predecessor.

      Apart from providing excellent performance, the Nexen  N´Blue S also scores high on the sustainability index. The tyre provides an eco-friendly solution for environmentally conscious drivers by minimising fuel consumption and CO2 emissions. The Nexen N´Blue S summer tyre is available in 58 sizes, which makes it compatible with different types of vehicles.

      Comments (0)

      ADD COMMENT

        Kumho Tire Vietnam To Expand Investment Project In Binh Duong Province

        Kumho Tire Vietnam To Expand Investment Project In Binh Duong Province

        Kumho Tire Vietnam Co., Ltd. is all set to expand its investment project in Binh Duong province of Vietnam, with the phase 3 of expansion commencing in early 2025. This was discussed at a recent meeting between Vo Van Minh, Deputy Secretary of the Provincial Party Committee and Chairman of the Provincial People's Committee (PPC), and Kim Hyun Ho, General Director of Kumho Tire Vietnam Co., Ltd.

        The meeting was held on 13 November at the Administrative Centre of Binh Duong province, as per an official statement. Apart from the company’s investment till date and the planned investment for phase 3, the two also discussed about the challenges and obstacles regarding procedures and processes to have more land funds to expand the manufacturing plant, along with taking measures to tackle the obstacles. Kim Hyun Ho also conveyed to the PPC Chairman that Kumho Tire Vietnam Co., Ltd. belongs to South Korea's Kumho Tire Group and is currently ranked 10th in the car tyre manufacturing industry.

        The company had invested in a tyre manufacturing plant in My Phuoc 3 Industrial Park in 2007 with a total initial investment of USD 308 million, which was supplemented by another USD 300 million in 2021. This extended the factory scale to six hectares and increased the production capacity to 12.5 million tyres annually. With the expansion in early 2025, the company will raise its total investment to USD 908 million and increase the factory's production capacity to 17 million tyres annually. The expanded capacity is expected to be operational by early 2026.

        Comments (0)

        ADD COMMENT

          Yokohama-ATG Expands Galaxy MFS 101 SDS Range With White, Non-Marking Forklift Tyres

          Yokohama-ATG Expands Galaxy MFS 101 SDS Range With White, Non-Marking Forklift Tyres

          Yokohama-ATG, a leading manufacturer of all-terrain and off-the-road tyres, has expanded its Galaxy MFS 101 SDS range of forklift tyres with the launch of white, non-marking tyres.

          The Galaxy MFS 101 SDS range consists of puncture-proof SDS tyres with extended wear limits designed for high-intensity working shifts and long durability. These are premium, solid rubber tyres developed for tough demands, a long service life and high driving comfort. The addition of white, non-marking tyres is specifically aimed at clean working environments.

          Marked by a 3-stage construction process, the forklift tyres feature reduced heat build-up, effective shock absorption and minimised vibrations. The pattern design guarantees a smooth ride and good steerability thanks to its continuous centre lug and circumferential grooves. Furthermore, the flat walls and wide flat profile offer excellent stability when using a forklift for vertical stacking. The tyres are also equipped with anti-slip steel beads for improved rim fitment

          In a case study on a CAT 2.5-tonne forklift that was used for handling heavy pallets on asphalt, the Galaxy MFS 101 SDS outshone the competitors with impressive performance. The tyre delivered an approximate 900 working hours before replacement against competitors’ 500 working hours.

          Comments (0)

          ADD COMMENT