ZC Rubber has appointed John Ruddy as European OTR Tyre Sales Director and Mark Turner as European Agriculture Tyre Sales Director.

According to ZC Rubber, Ruddy has decades of experience working in the European OTR tyre industry. He joined ZC Rubber as European OTR Sales Manager in 2019 and it’s his fourth year working for the company. When asked about his appointment, Ruddy said, “I am very proud to see we have set up a great network across every corner of the Europe market. The one stop supply of premium quality off the road tyres brings great benefits to our Europe partners.”

ZC Rubber claims that Turner has been involved in the agriculture tyre business for more than 25 years. He has served as Vice Chairman of the ETRTO Agricultural sub-committee, coordinator of the experimental standards group within the ETRTO Agricultural sub-committee and the Farm & Industrial Tire Representative at the ETRMA. Additionally, ZC Rubber states that he participated actively in both committees, contributing to the process to restructure the Europool categories in 2011 and 2012, as well as framing new standards in the ETRTO categories such as IF CFO and VF NRO.

Sharing his thoughts, Turner said, “Tianli started its first radial agriculture tyre in 2006. They are always an important player in the Europe agriculture tyre market. Zhongce Rubber Group acquiring Tianli tyres in early 2022 was a very smart decision and will reinforce Tianli’s unique brand awareness in the off-highway segment.”

Ge Guorong, Senior Vice President of Zhongce Rubber Group, added, “Zhongce has relocated its OTR factory to Tianjin after the acquisition of the Tianli brand. We are now one of the very few tyre companies that can offer more than 2,000 SKUs of off-highway products from one central factory, and we have promised to invest much more in the following years, aiming to be among the global top three players in the off-highway tyre business in the future. The value to our customers is enormous. In the past, we have reached the historical sales record in off-highway tyre business, and our capacity is still not enough for the strong demand from partners across the world, especially from our international partners. Our commitment to all of our customers is to provide both local service and global supply through our local team working with local partners.”

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Tegeta Green Planet and Shine Energy, both affiliated with Tegeta Holding, have launched a joint educational initiative to raise environmental awareness and a sense of responsibility among young people. The project addresses modern challenges such as environmental protection and sustainable development.

Company representatives are visiting schools across Tbilisi to hold informational meetings, presentations and workshops. The programme begins with presentations, followed by interactive games and activities designed to help students retain the information. At the end of each session, participants receive symbolic gifts and prizes as motivation.

Tegeta Green Planet focuses on teaching students the principles of specific waste management, including how to properly handle used tyres, batteries and oils. The sessions explain why proper waste management is essential for environmental protection and how it connects to the circular economy. Meanwhile, Shine Energy educates young people on the importance of energy, its everyday use and why developing renewable and sustainable energy resources is crucial.

The initiative is not limited to schools. In the near future, both organisations will expand their efforts to universities, aiming to broaden awareness about environmental protection, waste management and energy efficiency. The ultimate goal is to foster environmentally responsible attitudes among the younger generation, helping build a more sustainable and conscious society.

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Zeon has been recognised as a Supplier Engagement Leader in the 2025 Supplier Engagement Assessment (SEA) conducted by CDP, a United Kingdom-based international environmental nonprofit organisation. This achievement represents the first time the company has received the highest possible rating in this assessment.

The evaluation measures how corporations address climate change within their supply chains, focusing on responses to the CDP Climate Change Questionnaire across five critical areas. These include governance, emissions targets, Scope 3 emissions management, risk management and overall supplier engagement strategies.

Zeon earned the top rating for its efforts to reduce greenhouse gas emissions through supplier collaboration, a group-wide initiative, alongside continuous dialogue maintained via procurement activities. Guided by its philosophy of contributing to planetary preservation and human prosperity, Zeon remains committed to sustainable management. The company reaffirmed that it will continue working with suppliers and other stakeholders to tackle climate change and meet societal expectations.

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German chemical group WACKER has announced a price increase of up to 15 percent for its resins, dispersions and dispersible polymer powders produced at its European and US facilities. The adjustment takes effect on 1 June 2026, or as existing customer contracts permit. The move is designed to allow the company’s Polymers division to maintain high product quality, deliver technological innovations and provide superior customer service and technical support. It will also support investments aimed at securing future growth in key markets.

Rising costs for raw materials and logistics have forced the pricing measure, with the Polymers division being particularly affected. The recent conflict in the Middle East has caused significant disruptions across global commodity markets. As a direct result, prices for energy, raw materials and transportation have climbed sharply.

Despite the increase, WACKER remains focused on sustaining its commitment to customer support and long-term capability. The company underscored that the adjustment is necessary to continue meeting market demands while ensuring operational stability and future-oriented development across its focus markets.

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Pirelli North America has launched its first closed-loop circular recycling initiative, marking a significant step in the company’s broader strategy to increase recycled and bio‑based content in its tyre production. The project has received the Tire Recycling Foundation’s Value Chain Collaboration Award.

The programme recovers scrap tyres generated during Pirelli’s own North American manufacturing process. These materials are sent to Bolder Industries, which applies ISCC PLUS‑certified pyrolysis technology to produce BolderBlack recovered carbon black. Pirelli then reintroduces this material into new tyre production at its North American facilities, partially replacing virgin carbon black. The effort is part of a wider Pirelli plan to expand such industrial ecosystems across the group’s production network, aiming to valorise waste by reintegrating recovered materials into tyre manufacturing.

Beyond the award, the initiative reflects Pirelli’s broader circularity approach, which includes ongoing work to boost recycled and bio‑based material usage. The company targets over 80 percent bio‑based and recycled content in its best‑performing products and forty percent in total production by 2030.

Claudio Zanardo, CEO, Pirelli North America, said, "The Rome plant is one of the most technologically advanced manufacturing facilities in Pirelli. This initiative reflects an approach focused on increasing the use of recovered materials within existing production processes. It is part of a broader effort to gradually integrate raw materials derived from recycled resources into our products while maintaining consistency in performance and quality."

Tony Wibbeler, CEO, Bolder Industries, said, "Our collaboration demonstrates that a traceable, mass-balance approach to tyre-to-tyre circularity is not only achievable, but it's ready to scale inside a premium manufacturing environment, meeting real performance and certification requirements at every step. This is the kind of progress the industry has been working toward for many years."

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