The Automotive Tyre Manufacturers’ Association (ATMA) has entered its Golden Jubilee year, celebrating five decades of fostering growth in India’s tyre sector and its pivotal role in the nation’s economic progress.

Established in 1975, ATMA has grown into the premier industry body representing over 90 percent of the country’s tyre production, solidifying its position as a cornerstone of India’s industrial landscape.

Over the past 50 years, the Indian tyre industry has achieved remarkable milestones in production, exports, research and development (R&D) and innovation, setting benchmarks for emerging sectors globally. Today, India ranks among the world’s largest tyre manufacturers, producing more than 200 million tyres annually.

The industry’s self-sufficiency is a standout achievement. India boasts indigenous capabilities to manufacture a wide range of tyres, from moped tyres to massive off-the-road (OTR) tyres – a feat few countries can match. This self-reliance has not only strengthened the domestic market but also positioned India as a major global exporter. Indian-made tyres are now shipped to over 170 countries, including stringent markets like US and Europe. Annual tyre exports are valued at approximately INR 250 billion, accounting for nearly 25 percent of the industry’s revenue.

The tyre industry’s impact on job creation is substantial, supporting a vast value chain that spans rubber planters, tyre mechanics, manufacturers and dealerships. It sustains over one million natural rubber (NR) planters, as 75 percent of India’s NR production is consumed by tyre manufacturing. An additional million workers are engaged in tyre production, retreading, dealerships and repair services nationwide.

A groundbreaking initiative, the INROAD project, exemplifies the industry’s commitment to self-reliance. In collaboration with the Rubber Board, the tyre industry is funding large-scale NR plantations in Northeast India. This partnership marks the first global instance of a natural rubber-consuming industry (the tyre sector) partnering with government agencies to fund NR cultivation, potentially transforming India’s journey towards NR self-sufficiency.

India’s tyre industry is increasingly aligning with global standards in practices, product quality and R&D. The country now houses some of the world’s most advanced radial tyre manufacturing facilities. International vehicle manufacturers (OEMs) are launching leading brands in India equipped with Indian-made tyres, underscoring the industry’s quality and competitiveness. Five Indian tyre companies are now ranked among the world’s top 30, reflecting the sector’s growing influence in the global manufacturing ecosystem.

India’s strengths in tyre manufacturing are undeniable. A combination of seasoned entrepreneurship, skilled manpower and robust NR plantations positions the country as a potential global hub for tyre production.

The recently concluded Bharat Mobility Global Expo highlighted the industry’s 50-year growth journey, showcasing its evolution into the ‘wheels of the nation’ through a series of banners arranged as a walkthrough.

Rajiv Budhraja, Director General ATMA, said, “I had the privilege of joining ATMA at a young age and have witnessed the growth of the industry from close quarters, especially after the economic liberalisation. It is gratifying to see the industry growing from a size of about INR 50 billion to INR 1,000 billion in the last three decades.”

“At this moment, I am full of gratitude to the industry leaders who have provided vision and direction to the industry and the association over all these years and to the untiring efforts of all those involved in the industry who have turned that vision into reality. Thanks are also due to publications like Tyre Trends (and its previous avatar of Tyre Asia) for chronicling this remarkable journey of the industry. Here’s to the unstoppable movement of wheels of the economy,” added Budhraja.

GREEN OFFICE, CLEANER FUTURE: HOW ATMA IS REIMAGINING WORKPLACE SUSTAINABILITY

In the heart of New Delhi’s bustling PHD House, ATMA is proving that office spaces can be more than just functional – they can be transformative environmental statements.

Under the leadership of Budhraja, ATMA has turned its headquarters into a verdant oasis that’s part workspace, part ecological experiment. The organisation has embraced a holistic approach to sustainability that goes beyond mere corporate rhetoric.

Not only do plants improve air quality by absorbing carbon dioxide and releasing oxygen, but they also have been shown to reduce stress and increase focus. “Thus was born the idea to have a green workspace so as to boost productivity, creativity and overall well-being”, said Budhraja.

The office is now a living, breathing ecosystem where every square foot serves a purpose. Lush greenery isn’t just decorative – it’s a strategic tool for improving air quality, reducing stress and boosting employee productivity.

ATMA has implemented energy-efficient lighting systems that dramatically reduce power consumption across their office space. The organisation’s architectural design features strategically placed open areas that maximise natural sunlight, reducing the need for artificial lighting during daytime hours.

By adopting a circular economy approach to waste management, ATMA transforms leftover food into nutrient-rich compost, which is then used to support the office’s green spaces, creating a closed-loop sustainability system.

The entire ATMA team is now actively engaged in maintaining this green space, turning sustainability from a corporate mandate into a shared cultural value.

It’s a small but significant step in an industry not typically associated with environmental innovation. By reimagining their workspace, ATMA is sending a powerful message: sustainability starts at home – or in this case, the office.

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MAXAM Tire has named Chris Rhoades as its new Zone Sales Director for the Northern region, a move that underscores the company’s dedication to expanding its footprint and enhancing customer service within the speciality tyre aftermarket. The appointment reflects a broader strategy to strengthen leadership and competitive positioning in the sector.

Rhoades brings over 25 years of international industry experience and a well-established reputation as a leading voice in the tyre business. His leadership credentials include being elected to two separate terms on the Tire Industry Association Board of Directors. Most recently at BKT Tires, he managed strategic growth in complex and highly technical off the road markets, where he aligned regional execution with global strategy, led cross functional teams and consistently delivered measurable revenue increases.

In his new capacity, Rhoades will direct all sales operations across the Northern region, collaborating closely with customers and partners to ensure performance, service and support remain synonymous with the MAXAM Tire brand. His appointment signals a focused effort to drive results through experienced leadership and deep market knowledge.

Jimmy McDonnell, Vice President – Sales and Marketing, MAXAM Tire, said, “We are excited to welcome Chris to the MAXAM team. Chris brings deep industry knowledge, proven leadership and a strong customer-first mindset that will create immediate value for our partners. His experience and vision will play an important role as we continue to grow our presence, strengthen relationships and expend the MAXAM brand across the market.”

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Bekaert’s Board of Directors has announced the appointment of Olivier Biebuyck as the company’s next Chief Executive Officer, effective 1 June 2026. He brings extensive expertise in leading, expanding and transforming global industrial enterprises through both organic growth and acquisitions, positioning him to drive Bekaert’s future strategic goals.

On that same date, the board will co-opt Biebuyck as a director. Meanwhile, current CEO and board member Yves Kerstens will conclude his mandate on 31 May 2026, having led the company in recent years. He will also step down from his directorship as of that day.

The leadership transition marks a carefully planned succession, with Biebuyck’s track record seen as critical to advancing Bekaert’s long-term ambitions. The changes take effect at the end of May and start of June 2026.

Jürgen Tinggren, Chairman of the Board of Directors, said, “I am proud to announce the appointment of Olivier Biebuyck as CEO of Bekaert. The Board is convinced that he is the right person to lead the transformation of the company in its next chapter. On behalf of the Board and the entire Bekaert team, I would like to express our sincere appreciation to Yves for his leadership, commitment and contribution to the company over the past years, and wish him the very best.”

Biebuyck said, “Bekaert has an impressive history of innovation, business expansion and evolution. I am honoured to take up the role of CEO at Bekaert. I look forward to working closely with the Board, the leadership team and all colleagues around the world to further transform and grow the company and create long term value for all our stakeholders.”

Kerstens said, “It has been a privilege to serve as CEO of Bekaert and to work alongside our colleagues around the world during the past years. I am proud of what we have achieved together and wish Olivier all the best to lead the company in building a strong future.”

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Sri Lanka-based GRI Tires has extended its limited warranty coverage for pneumatic tyres to up to 10 years, effective from 2026, as the specialty tyre manufacturer seeks to strengthen customer assurance across its agricultural, construction and material handling businesses.

The revised warranty policy applies to all GRI-branded pneumatic tyres manufactured on or after January 1, 2025, and covers customers in more than 80 countries. The company previously offered warranty coverage of up to seven years.

Under the updated policy, agricultural radial tyres will be covered for up to 10 years, while agricultural bias tyres will receive coverage of up to eight years. Construction, earthmover, industrial, material handling, port and mining tyres will be covered for up to five years, subject to terms and conditions.

GRI said warranty protection would cover qualifying defects, with credit issued on a pro-rated basis.

For qualifying failures occurring within the first three years, and where radial tyre wear does not exceed 20 per cent, customers will receive a full replacement credit.

The warranty applies exclusively to the original end-use purchaser.

“This enhanced 10-year warranty is more than a policy update — it is a statement of our conviction in the quality of every tire we manufacture,” said Barry Guildford, global commercial director at GRI.

“We build tires to perform in the most demanding conditions, and we stand behind them.”

Customers can submit warranty claims through authorised GRI dealers and distributors, or directly through the company’s customer support channels.

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Georg Nordmann Holding Aktiengesellschaft (GNH) has appointed Martin Rathke as Managing Director of its subsidiary Nordmann (Nordmann, Rassmann GmbH), effective 1 May 2026. The move marks a strategic step in the company’s ongoing leadership development.

Rathke joins with considerable leadership experience and deep knowledge of international sales and distribution within the chemical distribution sector. His career includes years of service in a family-owned enterprise, where he held senior management roles with global responsibility. He will now share leadership duties with Ulrich Cramer, who remains in his position, and together they aim to form a closely aligned team to advance Nordmann’s strategic direction.

The joint leadership will focus on accelerating global expansion through targeted strategic, organic and inorganic growth while optimising existing operations and continuously refining the company’s portfolio strategy. Backed by the commitment of its shareholders, Nordmann seeks to strengthen its international presence and evolve into a global player in the chemical distribution industry.

Irina Zschaler, CEO of Georg Nordmann Holding Aktiengesellschaft, said, “Martin brings exactly the combination of entrepreneurial mindset, international experience and leadership strength that we value in our relationships and for our path to grow. Our collaboration is based on responsibility, integrity and the aspiration to create added value together for all involved and the entire group. We are therefore very much looking forward to welcoming our full Nordmann team.”

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