South Korean start-up is transforming tyre safety by delivering real-time data insights that go beyond traditional TPMS, monitoring tyre pressure, temperature, wear and alignment. Targeted at fleet operators and manufacturers, BANF’s system improves vehicle safety, reduces costs and supports sustainability. With global partnerships including Volvo and Hyundai, BANF is also exploring market opportunities in India.

When it comes to vehicle safety and fuel efficiency, the role of tyres has often been underrated. Modern vehicles have undergone significant advancements over the decades, evolving from basic mechanical structures to sophisticated mechatronic and digital systems. However, for most, tyres remain largely unchanged – seemingly confined to the traditional black, rubber look without much technological upgrade.

The Tyre Pressure Monitoring System (TPMS), introduced in 1986 within high-end luxury cars, has yet to achieve global standardisation. Apart from a few countries where it is mandated, TPMS remains a novelty even in modern vehicles.

BANF (Begin a New Future), a South Korean start-up focusing on software and hardware technology to fully digitalise tyre information, is determined to change this. In an exclusive conversation with Tyre Trends, Ron Yoogun Lee, VP of Global Business Development at BANF, explains the company’s purpose:

“BANF was founded to address this critical need by integrating smart sensor technology and data analytics into tyre management. Our mission is to elevate vehicle safety, enhance tyre performance and reduce environmental impact through the digitalisation of tyre data. By providing real-time insights into tyre conditions, BANF empowers fleet operators, manufacturers and drivers to optimise maintenance, lower costs and promote sustainability. This drives us to tackle industry challenges with transformative solutions, pioneering a safer and more connected future for mobility.”

Expanding beyond basic TPMS capabilities

Lee explains that one of the primary limitations of current TPMS is its restricted data scope. Traditional TPMS sensors monitor tyre pressure at low frequencies, transmitting data every few minutes but focusing solely on air pressure.

BANF’s technology, however, gathers a wider range of tyre data, including pressure, temperature, tread wear, wheel alignment and even lug nut stability. This approach goes well beyond air pressure monitoring, providing insights that make tyres ‘smarter.’

Using machine learning, BANF’s system analyses the data to offer valuable insights to drivers and fleet operators regarding not only tyre health but also cargo load measurements and road surface conditions. The data is reportedly up to 90 percent accurate.

Lee details the core of BANF’s solution, which is built on two main components:

Tyre-Mounted Sensor (iSensor): A 3-axis accelerometer-based sensor attached (glued) inside the tyre’s inner liner, the only point of contact between the vehicle and the road.

Smart Profiler (Transmitter): Mounted on the mud flap or wheel arch and connected to the vehicle’s battery, this device wirelessly powers the sensor using magnetic resonance, gathering data on the tyre's internal and external conditions.

“Unlike standard TPMS, our system collects and analyses a comprehensive range of data points, offering real-time insights into tyre health and performance. This includes not only pressure but also factors such as temperature, tread wear and load, providing a more complete picture of the tyre’s condition,” he says.

BANF considers its unique selling point to be its advanced digitalisation and data analytics capabilities. The system empowers fleet managers, manufacturers and drivers to make proactive, data-driven decisions to enhance safety, optimise tyre performance and reduce maintenance costs. This comprehensive approach to tyre monitoring addresses the limitations of traditional TPMS, meeting the rising demand for safer, smarter and more efficient mobility solutions.

Continuous power and data collection

BANF’s technology enables continuous power supply to high-speed rotating tyres using resonant wireless power transmission. This allows the internal sensors to continuously collect data while driving, capturing 3-axis (X, Y, Z) accelerometer data to support advanced algorithm development. Additionally, BANF leverages mathematical modelling expertise to ensure high efficiency and minimal error in resonant wireless power environments.

Despite TPMS technology existing for over four decades, it still lacks widespread adoption. Why is that? Is it due to cost, awareness or maturity of the technology? Lee attributes the slow adoption of basic TPMS to limited consumer awareness and the system’s restricted functionality.

While TPMS provides basic air pressure information, it does not address other crucial aspects of tyre health, such as temperature, tread wear and load. This limited capability diminishes its perceived value, especially among consumers and manufacturers seeking comprehensive solutions.

“However, with the inevitable rise of electric vehicles (EVs) and autonomous vehicles (AVs), the demands on tyres are increasing. EVs, with their heavier batteries and higher torque, place additional stress on tyres, while AVs, designed for continuous operation, further amplify this strain. Traditional tyre monitoring methods, such as visual inspection, are inadequate for autonomous vehicles. As these trends reshape the automotive landscape, the need for advanced tyre monitoring systems that go beyond basic TPMS is growing. This shift will likely increase consumer awareness and drive the adoption of more comprehensive tyre monitoring solutions,” explains Lee.

While BANF may still be relatively unknown, the Korean start-up is already collaborating with major players like CampX by Volvo Group, Hyundai Motor Group, DHL and more than 20 other global organisations.

“Our primary target clients are fleet management companies operating commercial vehicles, particularly in the Truck and Bus Radial (TBR) segment. These clients benefit most from our advanced tyre monitoring solutions due to the significant return on investment (RoI) from optimised tyre usage, enhanced safety and reduced maintenance costs. By providing real-time insights into tyre health, we enable fleet operators to make data-driven decisions that minimise downtime and maximise efficiency. We currently produce 1,000 units monthly and are expanding our manufacturing capabilities,” shares Lee.

Plans for India and tyre safety

India, traditionally a cost-conscious market, has emerged as a major manufacturing hub and one of the fastest adopters of new technologies. In response to a question on BANF’s potential interest in India, Lee reveals:

“We are currently working with several companies in India, including major tyre manufacturers, vehicle manufacturers and last-mile fleet operators. We are supported by KISED, an arm of the Ministry of SMEs of Korea and NIPA, part of the Ministry of Science and ICT. We are actively engaging with stakeholders in the Indian innovation ecosystem and will be visiting India shortly to strengthen partnerships and explore further opportunities.”

Acknowledging India’s cost-sensitive market, Lee adds, “We are considering options for a facility setup worldwide, with India being one of our top choices.”

Road safety remains a priority for both the Indian automotive industry and the world. Despite numerous initiatives and technologies, the World Health Organisation (WHO) reports that 1.19 million lives are lost in road accidents each year. Road traffic injuries are the leading cause of death for children and young adults aged 5–29 years, with 92 percent of fatalities occurring in low- and middle-income countries.

Focus areas for tyre industry safety and efficiency

Lee identifies three key areas where the tyre industry can improve safety and efficiency:

1. Advanced Materials: Developing new tyre compounds that enhance durability and reduce rolling resistance can improve safety and energy efficiency. Lightweight, high-strength materials reduce energy loss and extend tyre life, crucial for EVs demanding lower energy consumption for longer range.

2. Intelligent Monitoring Systems: Smart sensors to monitor tyre health in real-time are increasingly essential. By tracking metrics such as pressure, temperature, tread wear and load, intelligent systems can alert drivers or fleet managers to potential issues before they escalate. This proactive approach enhances safety and fuel efficiency, as well-maintained tyres contribute to better aerodynamics and lower fuel consumption.

3. Sustainable Manufacturing: Optimising production to minimise environmental impact is crucial. Using eco-friendly materials, reducing waste and recycling tyres contributes to a more sustainable industry, aligning with global trends towards green manufacturing and supporting the energy efficiency goals of the automotive industry.

INTERVIEW: Ron Yoogun Lee

What are the upcoming key trends you see in the tyre industry?

One of the key trends in the tyre industry is the increasing emphasis on safety. As vehicles become more advanced, with a growing number of electric vehicles and autonomous vehicles entering the market, the demands placed on tyres are intensifying. EVs, for instance, have heavier loads and higher torque, which increase wear and tear on tyres, while AVs require consistent, reliable performance to operate safely around the clock. These factors are driving the need for smarter tyre solutions that go beyond traditional monitoring systems.

There is a growing demand for intelligent tyre technologies that provide real-time data on various parameters like pressure, temperature, tread wear and load. Such capabilities allow fleet operators, manufacturers and individual drivers to maintain tyre safety proactively, reduce maintenance costs and ensure optimal performance under diverse conditions. Meeting the advanced requirements of EV and AV clients is crucial, as their vehicles rely on enhanced tyre performance for safety and efficiency. As a result, the industry is moving towards digitalisation and smart sensors to address these evolving needs, marking a significant shift in tyre technology and monitoring.

What is BANF’s business plan (OE supplier), or you will also look at aftermarket opportunities?

BANF’s business plan primarily centres around building strong partnerships with Original Equipment (OE) manufacturers and OE suppliers. Our goal is to enhance tyre safety and efficiency directly at the manufacturing stage, ensuring that end customers benefit from high-quality, intelligent tyre solutions from the outset. Currently, our focus is on the commercial vehicle segment, where we see substantial demand for advanced tyre technology to improve safety, performance and operational efficiency.

That said, we also recognise the significant potential in the aftermarket sector and are actively exploring opportunities to expand into this space. The aftermarket offers us the chance to provide a wider range of products and services directly to end-users. By pursuing both OE partnerships and aftermarket avenues, we aim to deliver innovative tyre solutions that meet the evolving needs of our customers across the entire lifecycle of their vehicles.

What are the other products or areas that you would look to focus on?

Looking ahead, we still believe there is a lot can come out from tyre. We are currently developing many other advanced features to be announced soon. In a sense of product portfolio, we are looking into two-wheeler, three-wheeler market and also airplane tyres.

Finnish tyre manufacturer Nokian Tyres Plc said its chief financial officer Niko Haavisto would leave the company, with the firm moving quickly to appoint an interim replacement whilst searching for a permanent successor.

The Helsinki-listed company announced that Jari Huuhtanen, currently vice president of group business control, would step into the CFO role on an interim basis from June 1st as the recruitment process gets underway.

Nokian Tyres, known for its winter and all-season tyres, provided no details regarding Haavisto's reasons for departure or his future plans.

The announcement comes during a challenging period for the global tyre industry, which has faced supply chain disruptions and fluctuating raw material costs.

"I want to thank Niko for his contributions to the company. Niko has been a valuable member in the Nokian Tyres team, and we wish him all the best in his future endeavours," said Paolo Pompei, president and chief executive of Nokian Tyres.

The company has not disclosed a timeline for appointing Haavisto's permanent replacement.

French tyre manufacturer partners with Cherry Tyre Park for 3,000 sq ft facility in Indiranagar

Michelin has opened a new service store in Bengaluru, expanding its retail footprint in India's technology capital as demand for premium automotive services rises alongside growing luxury car ownership.

The 3,000 square foot Michelin Tyres & Services Store, located in the upmarket Indiranagar district, has been established through a partnership with Cherry Tyre Park, India's largest tyre retail network. The facility offers precision tyre fitting, wheel balancing and alignment services.

Michelin's expansion comes as Bengaluru experiences increased demand for high-performance mobility solutions, driven by a growing market for premium and luxury vehicles in the city, which serves as India's information technology hub.

"Bengaluru has always been a key market for us with our consumers valuing quality, innovation, and performance. The launch of this new Michelin Tyres & Services store in partnership with Cherry Tyre Park strengthens our commitment to bringing world-class services and a premium experience for our customers in this dynamic and fast-growing market," said Shantanu Deshpande, Managing Director of Michelin India.

The store was inaugurated by Siddharth Mehta, Marketing Director at Michelin India, alongside representatives from Cherry Tyre Park.

Cherry Tyre Park has maintained a partnership with Michelin for over 12 years. The collaboration reflects Michelin's strategy to leverage established retail networks whilst expanding its presence in India's southern region.

The French company, which positions itself as a technology leader in the tyre industry, has been tailoring its premium offerings to meet the requirements of luxury and high-performance vehicles as India's automotive market evolves.

Michelin's latest store opening underscores the company's broader commitment to enhancing retail infrastructure and customer service capabilities across key Indian markets, particularly in regions with significant premium vehicle penetration.

Italian industrial machinery manufacturer Comerio Ercole SpA is celebrating its 140th anniversary this year whilst unveiling significant investments in research and development capabilities as the family-owned company seeks to strengthen its position in global polymer processing markets.

The Busto Arsizio-based firm, which exports 94 percent of its production worldwide and employs 250 people across its group operations, has published a commemorative 272-page book documenting its industrial journey from 1885 to 2025. The company was founded by Ercole Comerio, known affectionately as “Ul Balösu”, who launched the enterprise the same year he married Teresa Marcora.

Comerio Ercole will showcase two major technological developments at its main production facility on 6th  June, opening its doors to institutional partners and industry stakeholders. The company is launching a new universal Industry 5.0 manufacturing centre alongside an expanded R&D technology centre featuring advanced experimental equipment.

“Our corporate DNA is based on deep respect for tradition and constant forward-looking drive within an evolutionary process that never stops,” said Riccardo Comerio. “Every day we face challenging and stimulating situations that push us to keep improving.”

The R&D expansion includes two new experimental machines - one for mixing and one for calendaring - equipped with cutting-edge longitudinal stretching units for thin sheets. The facility’s main laboratory operates as a “mini-factory” with a four-roll calendering line that can be reconfigured to three or five rolls depending on process requirements.

The enhanced laboratory features a dual-feeding system accommodating direct extrusion and feeding from mills and internal mixers. A second laboratory houses a calendering line designed for the embossing processes of films and nonwovens, offering up to 100 different patterns for material enhancement.

These investments are designed to bolster the company’s capacity to support customers in developing new polymer and elastomer processing techniques. Comerio Ercole’s R&D team provides project support through patent validation, underlining the firm’s focus on technology and service delivery.

Economic journalist Luciano Landoni, who authored the commemorative book's afterword, highlighted the company’s entrepreneurial example. “The entrepreneurial example of Comerio Ercole is highly motivating, especially for young people, who now more than ever need concrete signals based on competence, passion and vision," he said.

The company operates under the corporate structure of Comerio Ercole SpA a Socio Unico, with a share capital of €2.2 million, and is coordinated by Comerio 1885 Holding Srl SB. Its machinery serves customers in the polymer and rubber processing industries globally, and the firm maintains its headquarters at Via Castellanza 100 in Busto Arsizio, northern Italy.

South Korea’s Nexen Tire, a leading tyre manufacturer, has won the 2025 Red Dot Design Award in the Product Design Category.

The judges appreciated the company’s winter tyre – Winguard Sport 3’s performance-driven design that was tailored for extreme winter conditions. The company shared that the Winguard Sport 3 takes inspiration from bird wings, the V-shaped tread pattern enhances traction and steering control on snowy roads. It uses a specially formulated compound that provides flexibility even at low temperatures, maintaining grip and offering reliable performance in harsh winter climates.

The sidewall features dynamic graphics and a snowflake emblem to combine sporty aesthetics with seasonal identity.

The Red Dot Design Award is organised by the Design Zentrum Nordrhein Westfalen in Germany, evaluates entries based on innovation, functionality, durability and overall design excellence. This also marks the second consecutive year for Nexen to win a Red Dot recognition.

The tyre is expected to be launched in Europe during the winter of 2025.

John Bosco (Hyeon Suk) Kim, CEO, Nexen Tire, said, “This award is a testament to Nexen Tire’s evolution as a brand that combines technological sophistication with strong design capabilities. We will continue to introduce products that balance driving performance with aesthetic appeal, delivering differentiated brand value in the global market.”