Ceat Tyres  has signed the Bahubali-fame star Rana Daggubati as its brand ambassador for promoting the 'Puncture Safe' range of bike tyres across various media platforms.

Daggubati will be part of the company's integrated marketing campaign across all five southern states of India. He is also expected to feature in the new commercial for 'Puncture Safe' tyres to be aired across TV and digital platforms.

The Indian tyre manufacturer has launched the unique 'Puncture Safe Tyres' for motorcycles in Andhra Pradesh, Telangana, Karnataka, Tamil Nadu and Kerala. 
The tyres prevent the loss of air by sealing themselves after getting punctured. The technology can seal punctures for nails up to 2.5 mm in diameter. Ceat has developed the patented technology in house.

Arnab Banerjee, Chief Operating Officer, Ceat Tyres, said, "We at Ceat have always believed in our vision of 'Making Mobility Safer and Smarter Every day'. The launch of our new campaign articulates the same for motorcycles. The central idea is to highlight the importance of using durable tyres to prevent disruptions on any terrain. We are delighted to have Rana Daggubati on board for this campaign as he perfectly embodies the strength and durability of Ceat's 'Puncture Safe' technology. The India-England test series offers an ideal opportunity for us to connect with our customers as it is one of the most widely watched event in India with a massive viewership."
Daggubati said, "I am proud to be associated with one of the most respected brands in India. Playing a 'Keel wale baba' character was a unique experience, and I thoroughly enjoyed the shoot. I am looking forward to an exciting journey with Ceat Tyres"

Rohit Dubey, Group Creative Director, O&M said, "As privileged creative partners of Brand Ceat, we believe that the only predictable thing about a Ceat tyre commercial should be that it should not follow hackneyed codes of tyre advertising. 'Keel wale baba', is another essential brick in bolstering Ceat's brand voice. On this project, we dug into our Indian cultural references of nails, godmen, and connected the dots leading to innovative puncture safe technology. And as always, it was an absolute joy creating it with the ever positive and courageous Ceat marketing team." (TT)

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HF Group has promoted Dr M N Aji to the position of General Manager – Process Technology, elevating him from his previous role as Senior Manager – Process Technology. The appointment reflects his extensive contribution to process technology and mixing solutions across Asian markets and global operations.

Dr Aji has been associated with HF Group since 2013, leading process technology initiatives and supporting tyre manufacturers worldwide with advanced mixing solutions and technical troubleshooting. Over the course of nearly three decades in the rubber and tyre industry, he has built expertise spanning tangential, intermeshing, tandem, kneader and open mill mixing technologies.

Before joining HF Group, Dr Aji held roles at Satya Sai Polymers, Mold Teck Plastics and MRF Tyres, where he gained experience across scooter, motorcycle, passenger vehicle, truck radial, off-the-road and aircraft tyre segments.

A recognised speaker and academic contributor in the field of rubber processing and mixing technology, Dr Aji holds a PhD in Polymer and Rubber Processing and Characterisation Techniques from the UK, along with MTech, BTech and Diploma qualifications in Polymer Technology. He has conducted workshops and delivered lectures for universities, research institutions and tyre manufacturers in India and overseas.

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Epsilon Carbon Pvt. Ltd. has announced the appointment of Munish Kumar Rathi as its new President and Business Head for Carbon Black.

With more than 25 years of extensive global leadership experience, Rathi brings a strong background in profit and loss management, multi-site manufacturing leadership, strategic planning and business transformation. His career is marked by a demonstrated ability to drive operational excellence and foster sustainable growth across various international markets.

The company is anticipating that his leadership will play a key role as Epsilon Carbon continues to expand its global footprint and accelerate innovation within the carbon black business segment. The organisation has formally welcomed Rathi to the team, expressing confidence in his capacity to guide future strategic initiatives. This move underscores Epsilon Carbon’s commitment to strengthening its leadership team in pursuit of long-term global competitiveness.

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TVS Srichakra has approved capital investment of up to INR 2.2 billion to expand production capacity at its manufacturing facilities in Vellaripatti, Madurai.

The expansion will cover the company’s two-wheeler tyre and off-highway tyre plants, with investment of up to INR 1.1 billion allocated to each facility.

TVS Srichakra said the two-wheeler tyre plant currently has capacity of about 21 million to 23.5  million tyres a year and operates at utilisation levels of around 80 to 85 percent. The company plans to add about 5 percent capacity, with completion targeted in the first half of FY2028-29.

The off-highway tyre plant has existing capacity of about 75 to 85 metric tonnes a year and operates at utilisation levels of 75 to 80 percent. TVS Srichakra plans to increase capacity at the plant by about 25 percent, with the addition scheduled for the first half of FY2027-28.

The company said the investment would be financed through a combination of internal accruals and debt.

TVS Srichakra said the expansion is intended to meet growing demand for its two- and three-wheeler tyres and off-highway tyre products.

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JK Tyre & Industries reported record consolidated revenue of INR 163.84 billion for FY26, registering an 11 percent year-on-year increase, supported by strong domestic demand and volume growth across key tyre segments.

The company’s consolidated EBITDA rose 25 percent to INR 20.89 billion, with EBITDA margin improving to 12.8 percent.

Profit before tax increased 46 percent to INR 10.43 billion, while profit after tax climbed 52 percent to INR 8.60 billion during FY26.

For the fourth quarter, consolidated revenue rose 12 percent year-on-year to INR 42.33 billion.

Quarterly EBITDA surged 42 percent to INR 5.46 billion, with margin at 12.9 percent, while Q4 PAT nearly doubled, rising 94 percent to INR 1.99 billion.

Chairman and Managing Director Dr Raghupati Singhania described FY26 as a year of robust performance, highlighting record volumes in both truck and bus radial and passenger car radial categories.

Domestic sales volumes during Q4 grew 21 percent overall. Truck and bus radial replacement volumes increased 53 per cent, while OEM demand in the segment rose 23 percent. Passenger car radial replacement volumes were up 26 percent and OEM demand increased 10 percent.

The company said growth momentum was expected to continue into FY27, supported by new vehicle launches, infrastructure development and sustained replacement demand.

JK Tyre also highlighted strong traction in electric mobility. More than 70 per cent of electric buses operating in India currently run on its tyres, while the company supplies EV tyres to nearly eight two-wheeler OEMs and has secured orders for electric passenger vehicle models including Renault Duster EV, Hyundai Creta EV and Tata Motors’ Nexon and Punch EV variants.

Its Mexico business, operated through JK Tornel, contributed nearly 20 per cent of consolidated revenue and is expected to maintain growth across Mexican, Latin American and US markets.

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