CUTTING EDGE: DR JÖRN SEEVERS OF KE FISCHER DISCUSSES THE FUTURE OF TYRE PRODUCTION
- By Sharad Matade
- April 23, 2024
In an interview with Dr Jörn Seevers, CEO of KE FISCHER, the world leader in cord cutting technology, we delve into the company’s strategic growth and its vision for the future. The discussion explores the significance of the recent acquisition of KONŠTRUKTA-TireTech (K-TT) and its impact on KE FISCHER’s position in the market. We also gain insights into the crucial role of cord cutting lines in tyre production, the challenges they address and the opportunities it presents. Seevers sheds light on how KE FISCHER navigates the evolving regulatory environment and outlines the company’s vision for the future of cord cutting lines, emphasising innovation, quality, and environmental sustainability.
How has the business developed after the acquisition of KONŠTRUKTA-TireTech?
The acquisition of KONŠTRUKTA-TireTech, s.r.o. (K-TT) in Slovakia by KE FISCHER marks a significant step towards strategic growth and expansion in the tyre manufacturing industry. KE FISCHER has outlined ambitious plans for leveraging the acquisition to explore organic and inorganic growth opportunities. The collaboration aims to enhance the engineering and production capabilities. Additionally, KE FISCHER is focusing on expanding its service business model, which includes remote maintenance services for global customers.
The acquisition is expected to result in an even broader product range and customer base, combining KE FISCHER’s existing expertise in cutting and splicing technology with K-TT’s high-performance extrusion machinery. We expect this strategic move will foster accelerated growth, enhance customer relations and consolidate its presence in both segments of the tyre manufacturing industry.
In a strategic move to bolster its position within the tyre manufacturing sector, KE FISCHER is expanding its machinery portfolio and developing innovative equipment through a collaborative partnership with K-TT. This synergy will unlock new opportunities for both companies, fostering technological advancements, service offerings and overall industry growth.
Can you elaborate on the importance of cord cutting lines in producing various types of tyres?
Cord cutting lines play a critical role in producing various types of tyres, impacting quality and performance characteristics. The lines are so-called bottle-neck machinery and are essential for keeping the production of the whole tyre plant running.
Cord cutting lines are designed to cut the fabric or steel cord materials that reinforce tyres with high precision. This precision is essential for the tyre’s structural integrity and quality. Accurate cuts lead to efficient material usage, reducing waste and improving the overall cost-effectiveness of the production process.
How rubberised cord material is cut and laid out in the tyre can significantly affect its performance characteristics, including strength, flexibility and wear resistance. For example, the angle at which the rubberised cord material is cut and positioned can influence the tyre’s handling, stability and traction. Precise cord cutting technology optimises these angles, enhancing the tyre’s performance for its intended use, whether for passenger vehicles, trucks, bicycles, agricultural vehicles or performance racing vehicles.
Modern cord cutting lines are often integrated with quality control technologies, such as cameras and sensors, to detect material flaws or errors in the cutting process. This integration helps ensure that only materials that meet strict quality standards are used in tyre production, leading to tyres of superior quality.
Different types of tyres, such as radial versus bias tyres, require different cord arrangements and materials. Radial tyres, for instance, have cords that run perpendicular to the direction of travel, offering improved handling and wear characteristics. Bias tyres have cords that run at an angle to the direction of travel, providing a comfortable ride at lower speeds. Cord cutting lines must be versatile enough to handle different materials such as fabric, steel and others, and cutting specifications to produce a wide range of tyre types.
Automated cord cutting lines in tyre manufacturing enhance production efficiency and consistency and increase machine availability. Automation allows for the rapid processing of materials with minimal human intervention, reducing the likelihood of errors and increasing production speed. This efficiency is critical in meeting the high demand for tyres across various sectors, including automotive, aviation and industrial machinery.
Efficient cord cutting lines also contribute to sustainability efforts in tyre manufacturing. Manufacturers can minimise their environmental footprint by optimising material usage and reducing waste. Additionally, precise cutting reduces the need for excess raw materials, contributing to more sustainable production practices.
In summary, cord cutting lines are essential in tyre manufacturing, influencing everything from the efficient use of materials and production costs to the final product’s performance, quality and environmental impact. These lines’ precision, automation and versatility enable manufacturers to produce tyres that meet diverse requirements, ensuring safety, reliability and performance.
Thanks to operating in a niche, KE FISCHER is in constant contact with tyre manufacturers, and thus, it can be aware quickly of any possible challenge.
Each type of tyre requires a specific material, e.g. fragile material for bicycle tyres, or extremely thick material for OTR tyres.
What specific challenges in the tyre production industry led KE FISCHER to specialise in cord cutting lines?
The first cutting line for the tyre industry was built in the 1970s when a German-based tyre manufacturer asked KE FISCHER to investigate this field because of KE FISCHER’s immense experience and excellent know-how in cutting sheet metal products.
After this first line was successfully put into production, the door was now open for this new field of activity. KE FISCHER gained more expertise in producing cord cutting lines for the tyre production industry, which is a response to several specific challenges and needs within the sector. Integrating cord cutting seamlessly into the tyre manufacturing process improves efficiency and reduces production times. Specialised lines can be designed to fit into existing production lines, enhancing workflow and productivity.
The tyre industry constantly evolves with new materials, designs and specifications. Specialising in cord cutting lines allows KE FISCHER to stay at the forefront of technological advancements, offering solutions that meet the latest industry standards and requirements. Tyre manufacturers require customised solutions to meet specific production needs. A company specialising in cord cutting lines can offer more flexible and tailored solutions than a generalist machinery supplier, addressing unique challenges tyre producers face. The industry faces strict safety and environmental regulations. Specialised cord cutting lines can help manufacturers comply with these regulations by ensuring precise cuts that reduce waste and incorporating features that minimise ecological impact.
KE FISCHER’s focus on developing specialised cord cutting lines reflects a strategic response to these challenges, positioning the company as a critical partner for tyre manufacturers seeking to improve their production processes, enhance product quality and achieve greater operational efficiency.
Where does the company find more opportunities among the applications – from bicycles and cars to off-the-road and aeroplanes?
KE FISCHER specialises in providing cutting lines for the tyre industry, focusing on various applications from two-wheel vehicles, light vehicles and trucks to OTR tyre manufacturers. The company is a world leader in developing and manufacturing steel and textile cord cutting lines used for all kinds of tyres. This indicates that KE FISCHER is actively involved in supplying equipment essential for the production of tyres across a broad spectrum of vehicle types, including bicycles and cars.
The opportunities for KE FISCHER, among its various applications, depend on the demand for tyres in each sector. Given the company’s focus on providing cutting lines for tyre manufacturers, sectors with high growth in tyre demand would present more opportunities. The automotive and OTR sectors are traditionally large consumers of tyres, driven by both consumer demand and industrial applications. The bicycle sector has also grown, especially with the rise in eco-friendly transportation and urban cycling.
How does KE FISCHER navigate and adapt to changes in the tyre production industry’s regulatory environment?
KE FISCHER adapts to changes in the regulatory environment through several key strategies. KE FISCHER focuses on continuous research and development to ensure its machinery meets the latest environmental and safety standards, following EU safety regulations for all lines delivered. This includes investing in new technologies that reduce emissions, increase energy efficiency and incorporate safer, more sustainable materials.
By working closely with tyre manufacturers, KE FISCHER can understand the specific challenges and requirements these companies face due to regulatory changes. This collaboration helps in designing and modifying equipment that aids manufacturers in meeting new standards. The company’s global footprint allows it to gain insights into trends. This international perspective is of great importance for anticipating future shifts and adapting its offerings accordingly.
These strategies enable KE FISCHER not only to navigate but also to thrive amidst the evolving regulatory landscape of the tyre production industry.
What is KE FISCHER’s vision for the future of cord cutting lines, and how does it plan to stay ahead in the market?
KE FISCHER envisions its future in the cord cutting lines market with a strong focus on customer needs, innovation, quality and environmental sustainability. The company aims to maintain its position as a global leader by continuing to develop cutting-edge machinery that meets the evolving needs of the tyre industry. With a rich history of success and a commitment to research and development, KE FISCHER emphasises the importance of adapting to the continuous improvements in tyre material mixes, which requires staying up-to-date on material behaviour and adjusting cutting lines accordingly. This adaptability ensures the highest quality and efficiency of its products.
KE FISCHER’s strategic plan includes a commitment to development and design, aiming to remain the market leader by continuously developing improved and future-oriented solutions for cord cutting lines. The company leverages its extensive experience and track record of over 900 lines installed globally to enhance its technological leadership and quality standards.
KE FISCHER’s cutting lines and K-TT extrusion lines are equipped with the latest innovative technologies from suppliers and include in-house developed Industry 4.0 solutions.
In summary, KE FISCHER’s vision for the future of cord cutting lines revolves around innovation, quality, sustainability and customer-centric solutions. By continuously improving its technology and services, KE FISCHER’s explicit goal is to stay ahead in the market and meet the dynamic needs of the tyre manufacturing industry.
Pirelli Develops Sustainable Tyres For McLaren W1 Supercar
- By MT Bureau
- November 06, 2025
Italian premium tyre manufacturer Pirelli has equipped the new McLaren W1 supercar with three bespoke tyre fitments made from more than 50 percent bio-based and recycled materials. This figure has been certified by the independent body Bureau Veritas.
Pirelli is the sole tyre supplier for the new model, which features a hybrid powertrain capable of delivering up to 1,275 PS and 1,340 Nm. The W1 has acceleration of zero to 300 kmph in less than 12.7 seconds and a top speed limited to 350 kmph.
The three new tyres – P Zero R, P Zero Trofeo RS and P Zero Winter 2 – were developed in collaboration with McLaren's R&D teams, starting in a virtual environment with driving simulation technology before progressing to physical tests. Testing locations included the Nardo circuit in southern Italy and the Idiada track in Spain.
The fitments cover every aspect of the supercar's use:
- P Zero R: Designed for daily driving.
- P Zero Trofeo RS: A track-biased tyre delivering high performance.
- P Zero Winter 2: Handles colder seasons.
All three tyres for the W1 will be produced at Pirelli’s plant in Settimo Torinese, Italy.
These bespoke P Zero tyres are the first supercar tyres to be made with over 50 percent bio-based and recycled materials. This is part of Pirelli’s industrial plan, which aims to launch the first tyres containing 80 percent of these materials by 2030. The company’s P Zero E, launched in 2023, was the first tyre on the market to contain more than 55 percent bio-based and recycled materials.
A logo identifies all Pirelli products containing at least 50 percent sustainable materials.
Comerio Ercole Shines At K2025, Marks 140th Anniversary And Earns Fifth Consecutive Sustainability Accolade
- By TT News
- November 06, 2025
Italian engineering firm Comerio Ercole S.p.A. said its participation at K2025 in Düsseldorf exceeded expectations, underscoring its reputation as a global leader in technological innovation and sustainable industrial development.
During the week-long plastics and rubber trade fair, Comerio Ercole’s booth became a major hub for international engagement, welcoming delegations from across Europe, Asia and the Americas. The company said visitors expressed “genuine and concrete interest” in its advanced technologies and long-term sustainability vision.
“The quantity and quality of specific requests received from clients and new contacts alike were truly remarkable,” Comerio Ercole said in a statement, adding that many inquiries related to “ambitious, tailor-made projects” that its R&D team has already begun studying.
The company also celebrated its 140th anniversary at the fair on 11 October , with organisers surprising the team with a commemorative cake — a gesture reserved for exhibitors marking milestone anniversaries.
“K2025 was a success: we return home inspired, proud and motivated to continue innovating for a more sustainable and dynamic industrial future,” the company said.
Separately, Comerio Ercole announced it had been recognised for the fifth consecutive year among Italy’s top-performing companies in sustainability, ranking in the Top 75 for Integrated Finance and the Top 100 for Sustainability Excellence 2025.
The Sustainability Award, presented recently at Borsa Italiana in Milan, honours companies that integrate ESG principles into their business strategies while turning environmental and social challenges into opportunities for innovation.
Representing the company at the ceremony were Olga Comerio, Board Member of Comerio 1885 Holding Società Benefit, and Riccardo Comerio, CEO of Comerio Ercole.
“We know there is still much to do, but we are committed every day to improving, with a strong focus on environmental sustainability, responsible resource management and innovation for a greener future,” said Riccardo Comerio.
The event, attended by institutional and industry leaders, featured key partners including Kon Group, Elite Euronext Group, Altis Advisory, Università Cattolica, Open-es, Eni, BCG, Google Cloud, RepRisk, Azimut Italia and Forbes Italia.
Founded in 1885 and headquartered in Busto Arsizio, Italy, Comerio Ercole specialises in high-precision engineering solutions for the rubber and plastics industries, combining technological excellence with a strong commitment to sustainable industrial development.
PCBL Chemical Appoints Nilesh Koul As Managing Director
- By TT News
- November 05, 2025
In a significant leadership transition, PCBL Chemical, a part of the RP-Sanjiv Goenka Group, has appointed Nilesh Koul as its Managing Director for a five-year term, effective immediately. The company's Board confirmed this appointment during its meeting on 3 November 2025 subject to final ratification by shareholders through a postal ballot. This change was prompted by the resignation of the former Managing Director, Kaushik Roy, who stepped down for personal reasons, effective from the same date. The Board emphasised that selecting Koul is a strategic step aimed at ensuring leadership continuity and driving the company's future growth.
Koul is an experienced leader with a career spanning 28 years across diverse sectors including metals, oil and gas, construction materials and FMCG. His professional background includes senior executive roles at prominent organisations such as Hindalco Industries, British Petroleum, Castrol India, LafargeHolcim and Pidilite Industries, where he managed international operations. His most recent position was Senior President and CEO of the Aluminium Downstream business at Hindalco Industries. Academically, he is a graduate of G B Pant University and an alumnus of IIM-Ahmedabad, and he also serves on the Board of the Aerospace India Association.
Tire Rack Co-Founder Mike Joines Inducted Into Tire Industry Hall Of Fame
- By TT News
- November 05, 2025
Tire Rack is celebrating the induction of its co-founder and longtime CEO, Mike Joines, into the Tire Industry Hall of Fame. The company credits Joines' automotive passion as the foundational spark for its mission to transform the tyre industry. Under his leadership, Tire Rack pioneered one of the first e-commerce platforms for tyre retailing, fundamentally changing how consumers research and purchase tyres.
The company’s philosophy, established by Joines, centred on empowering customers through comprehensive information rather than just completing a sale. This customer-first approach was built upon providing detailed product reviews, performance testing data, side-by-side comparisons and expert guidance.
Tire Rack also acknowledges that Joines understood the critical role of its team, noting that the ingenuity and integrity of its employees have been the true driving force behind decades of innovation and sustained customer trust. The company honours Joines as an enthusiast, innovator and leader whose devotion remains a source of inspiration.

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