In an interview with Dr Jörn Seevers, CEO of KE FISCHER, the world leader in cord cutting technology, we delve into the company’s strategic growth and its vision for the future. The discussion explores the significance of the recent acquisition of KONŠTRUKTA-TireTech (K-TT) and its impact on KE FISCHER’s position in the market. We also gain insights into the crucial role of cord cutting lines in tyre production, the challenges they address and the opportunities it presents. Seevers sheds light on how KE FISCHER navigates the evolving regulatory environment and outlines the company’s vision for the future of cord cutting lines, emphasising innovation, quality, and environmental sustainability.

How has the business developed after the acquisition of KONŠTRUKTA-TireTech?

The acquisition of KONŠTRUKTA-TireTech, s.r.o. (K-TT) in Slovakia by KE FISCHER marks a significant step towards strategic growth and expansion in the tyre manufacturing industry. KE FISCHER has outlined ambitious plans for leveraging the acquisition to explore organic and inorganic growth opportunities. The collaboration aims to enhance the engineering and production capabilities. Additionally, KE FISCHER is focusing on expanding its service business model, which includes remote maintenance services for global customers.

The acquisition is expected to result in an even broader product range and customer base, combining KE FISCHER’s existing expertise in cutting and splicing technology with K-TT’s high-performance extrusion machinery. We expect this strategic move will foster accelerated growth, enhance customer relations and consolidate its presence in both segments of the tyre manufacturing industry.

In a strategic move to bolster its position within the tyre manufacturing sector, KE FISCHER is expanding its machinery portfolio and developing innovative equipment through a collaborative partnership with K-TT. This synergy will unlock new opportunities for both companies, fostering technological advancements, service offerings and overall industry growth.

Can you elaborate on the importance of cord cutting lines in producing various types of tyres?

Cord cutting lines play a critical role in producing various types of tyres, impacting quality and performance characteristics. The lines are so-called bottle-neck machinery and are essential for keeping the production of the whole tyre plant running.

Cord cutting lines are designed to cut the fabric or steel cord materials that reinforce tyres with high precision. This precision is essential for the tyre’s structural integrity and quality. Accurate cuts lead to efficient material usage, reducing waste and improving the overall cost-effectiveness of the production process.

How rubberised cord material is cut and laid out in the tyre can significantly affect its performance characteristics, including strength, flexibility and wear resistance. For example, the angle at which the rubberised cord material is cut and positioned can influence the tyre’s handling, stability and traction. Precise cord cutting technology optimises these angles, enhancing the tyre’s performance for its intended use, whether for passenger vehicles, trucks, bicycles, agricultural vehicles or performance racing vehicles.

Modern cord cutting lines are often integrated with quality control technologies, such as cameras and sensors, to detect material flaws or errors in the cutting process. This integration helps ensure that only materials that meet strict quality standards are used in tyre production, leading to tyres of superior quality.

Different types of tyres, such as radial versus bias tyres, require different cord arrangements and materials. Radial tyres, for instance, have cords that run perpendicular to the direction of travel, offering improved handling and wear characteristics. Bias tyres have cords that run at an angle to the direction of travel, providing a comfortable ride at lower speeds. Cord cutting lines must be versatile enough to handle different materials such as fabric, steel and others, and cutting specifications to produce a wide range of tyre types.

Automated cord cutting lines in tyre manufacturing enhance production efficiency and consistency and increase machine availability. Automation allows for the rapid processing of materials with minimal human intervention, reducing the likelihood of errors and increasing production speed. This efficiency is critical in meeting the high demand for tyres across various sectors, including automotive, aviation and industrial machinery.

Efficient cord cutting lines also contribute to sustainability efforts in tyre manufacturing. Manufacturers can minimise their environmental footprint by optimising material usage and reducing waste. Additionally, precise cutting reduces the need for excess raw materials, contributing to more sustainable production practices.

In summary, cord cutting lines are essential in tyre manufacturing, influencing everything from the efficient use of materials and production costs to the final product’s performance, quality and environmental impact. These lines’ precision, automation and versatility enable manufacturers to produce tyres that meet diverse requirements, ensuring safety, reliability and performance.

Thanks to operating in a niche, KE FISCHER is in constant contact with tyre manufacturers, and thus, it can be aware quickly of any possible challenge.

Each type of tyre requires a specific material, e.g. fragile material for bicycle tyres, or extremely thick material for OTR tyres.

What specific challenges in the tyre production industry led KE FISCHER to specialise in cord cutting lines?

The first cutting line for the tyre industry was built in the 1970s when a German-based tyre manufacturer asked KE FISCHER to investigate this field because of KE FISCHER’s immense experience and excellent know-how in cutting sheet metal products.

After this first line was successfully put into production, the door was now open for this new field of activity. KE FISCHER gained more expertise in producing cord cutting lines for the tyre production industry, which is a response to several specific challenges and needs within the sector. Integrating cord cutting seamlessly into the tyre manufacturing process improves efficiency and reduces production times. Specialised lines can be designed to fit into existing production lines, enhancing workflow and productivity.

The tyre industry constantly evolves with new materials, designs and specifications. Specialising in cord cutting lines allows KE FISCHER to stay at the forefront of technological advancements, offering solutions that meet the latest industry standards and requirements. Tyre manufacturers require customised solutions to meet specific production needs. A company specialising in cord cutting lines can offer more flexible and tailored solutions than a generalist machinery supplier, addressing unique challenges tyre producers face. The industry faces strict safety and environmental regulations. Specialised cord cutting lines can help manufacturers comply with these regulations by ensuring precise cuts that reduce waste and incorporating features that minimise ecological impact.

KE FISCHER’s focus on developing specialised cord cutting lines reflects a strategic response to these challenges, positioning the company as a critical partner for tyre manufacturers seeking to improve their production processes, enhance product quality and achieve greater operational efficiency.

 Where does the company find more opportunities among the applications – from bicycles and cars to off-the-road and aeroplanes?

KE FISCHER specialises in providing cutting lines for the tyre industry, focusing on various applications from two-wheel vehicles, light vehicles and trucks to OTR tyre manufacturers. The company is a world leader in developing and manufacturing steel and textile cord cutting lines used for all kinds of tyres. This indicates that KE FISCHER is actively involved in supplying equipment essential for the production of tyres across a broad spectrum of vehicle types, including bicycles and cars.

The opportunities for KE FISCHER, among its various applications, depend on the demand for tyres in each sector. Given the company’s focus on providing cutting lines for tyre manufacturers, sectors with high growth in tyre demand would present more opportunities. The automotive and OTR sectors are traditionally large consumers of tyres, driven by both consumer demand and industrial applications. The bicycle sector has also grown, especially with the rise in eco-friendly transportation and urban cycling.

How does KE FISCHER navigate and adapt to changes in the tyre production industry’s regulatory environment?

KE FISCHER adapts to changes in the regulatory environment through several key strategies. KE FISCHER focuses on continuous research and development to ensure its machinery meets the latest environmental and safety standards, following EU safety regulations for all lines delivered. This includes investing in new technologies that reduce emissions, increase energy efficiency and incorporate safer, more sustainable materials.

By working closely with tyre manufacturers, KE FISCHER can understand the specific challenges and requirements these companies face due to regulatory changes. This collaboration helps in designing and modifying equipment that aids manufacturers in meeting new standards. The company’s global footprint allows it to gain insights into trends. This international perspective is of great importance for anticipating future shifts and adapting its offerings accordingly.

These strategies enable KE FISCHER not only to navigate but also to thrive amidst the evolving regulatory landscape of the tyre production industry.

What is KE FISCHER’s vision for the future of cord cutting lines, and how does it plan to stay ahead in the market?

KE FISCHER envisions its future in the cord cutting lines market with a strong focus on customer needs, innovation, quality and environmental sustainability. The company aims to maintain its position as a global leader by continuing to develop cutting-edge machinery that meets the evolving needs of the tyre industry. With a rich history of success and a commitment to research and development, KE FISCHER emphasises the importance of adapting to the continuous improvements in tyre material mixes, which requires staying up-to-date on material behaviour and adjusting cutting lines accordingly. This adaptability ensures the highest quality and efficiency of its products.

KE FISCHER’s strategic plan includes a commitment to development and design, aiming to remain the market leader by continuously developing improved and future-oriented solutions for cord cutting lines. The company leverages its extensive experience and track record of over 900 lines installed globally to enhance its technological leadership and quality standards.

KE FISCHER’s cutting lines and K-TT extrusion lines are equipped with the latest innovative technologies from suppliers and include in-house developed Industry 4.0 solutions.

In summary, KE FISCHER’s vision for the future of cord cutting lines revolves around innovation, quality, sustainability and customer-centric solutions. By continuously improving its technology and services, KE FISCHER’s explicit goal is to stay ahead in the market and meet the dynamic needs of the tyre manufacturing industry.

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Birla Tyre has launched a new brand identity featuring a redesigned logo and corporate website, marking a major step in its transformation journey under new ownership. The company, now backed by a consortium led by Dalmia Bharat Refractories (DBRL) as Resolution Applicant, and strategic partner Himadri Speciality Chemical (HSCL), aims to position itself as a premium, high-performance and future-ready brand.

The company plans to roll out a multi-platform marketing campaign and focus on re-entering key markets, expanding distribution and strengthening its product portfolio.

The refreshed identity reflects Birla Tyre’s renewed focus on speed, innovation and excellence. The new logo includes a custom wordmark symbolising forward motion and a tiger motif – called ‘Tyger’ – representing power, agility and leadership. The blue and orange colour scheme signifies trust and optimism.

Anurag Choudhary, Chairman and Managing Director & CEO, Himadri Speciality Chemical, said, “This rebranding is more than merely a visual transformation; it is a reaffirmation of our dedication to purposeful development and progress.” 

Dr Chandra Narain Maheswari, Whole Time Director & CEO, Dalmia Bharat Refractories, said, “Our new logo encapsulates the essence of Birla Tyre, which is founded on four fundamental pillars: a legacy that motivates boldness, a product line that is prepared for the future, an unwavering commitment to continuous innovation and a oneness with world around us. As this new identity signals Birla Tyre’s readiness to meet the evolving needs of the automotive industry with energy, innovation, and purpose.”

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  - Kumarswamy CE June 19, 2025 06:52 AM

  That is good news…but what about public shares which were purchased before insolvency?? Will they be reallocated under new brand ?

  Reply

The 2025 Rally of Poland commenced amid an atmosphere of mourning following the tragic death of Italian motorsport driver Matteo Doretto in a racing accident.

The 81st edition of Europe's second-oldest rally competition, taking place across the challenging gravel roads of the Masurian Lakes region from June 13-15, has been overshadowed by the loss of the rising Italian talent.

"His loss is a tragedy that deeply saddens us," said Terenzio Testoni, Pirelli Rally Activity Manager. "On behalf of Pirelli, I would like to extend our most heartfelt and sincere condolences to his family and friends."

Despite the sombre mood, 63 crews took to the start line for what remains one of the European Rally Championship's most demanding events. Notable competitors include Jon Armstrong driving a Pirelli-equipped Ford Fiesta, alongside Jos Verstappen and Andrea Mabellini, both piloting Skoda Fabias fitted with Pirelli tyres.

The rally features 14 special stages covering 190.40 timed kilometres across terrain known for its technical difficulty. The Masurian Lakes route presents drivers with uneven, often sandy roads where grip proves elusive even for experienced competitors.

"It's a very difficult and high speed rally, where attention to detail is very important," commented Testoni. "With every car passage the terrain gets rougher, forming deep ruts that can challenge even the most experienced drivers."

Weather conditions are forecast to remain dry, though organisers caution that conditions can change rapidly on such challenging terrain.

The rally serves as the third round of this season's ERC Fiesta Rally3 trophy, for which Pirelli provides exclusive tyre supply. Competing crews have access to three variants from Pirelli's Scorpion gravel range: the K4A hard compound, the K6A soft compound designated as the prime choice for this event, and the K8B supersoft option.

Regulations permit each crew to utilise 16 tyres total, including those selected for qualifying sessions. Trophy category vehicles will run on Scorpion 175/70-15 specifications in both K4 hard and K6 soft compounds.

Rally Poland's reputation for difficulty stems from its unique surface characteristics, where the sandy base becomes increasingly rutted as more vehicles traverse each stage. The deteriorating conditions throughout the weekend create an additional strategic element as crews must balance speed with mechanical preservation.

The event's location in the Masurian Lakes region, known for its natural beauty, provides a stark contrast to the intense competition unfolding on its roads. The rally has maintained its position as a crucial championship round despite the technical challenges it presents to both drivers and machinery.

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UK-based tyre safety watchdog TyreSafe has welcomed the Society of Motor Manufacturers and Traders (SMMT)’s announcement highlighting Britain’s fast lane position for self-driving vehicles.

While the safety watchdog has acknowledged the potential the technology holds for enhancing road safety and reducing collisions, it maintains a caution towards the effectiveness and safety benefits of Advanced Driver Assistance Systems (ADAS) – and by extension, fully autonomous vehicles. This it shared are intrinsically linked to the fundamental safety and maintenance of a vehicle’s tyres.

Stuart Lovatt, Chair of TyreSafe, said, “We are incredibly optimistic about the future of mobility and the significant strides being made in self-driving technology. Anything that has the potential to save lives and dramatically reduce serious collisions on our roads is something TyreSafe wholeheartedly supports.”

“However, it is crucial to remember that even the most sophisticated ADAS systems rely on optimal vehicle performance, and tyres are the sole point of contact between the vehicle and the road. Without sound tyre safety management – ensuring correct pressure, tread depth, and condition – the integrity and performance of these advanced systems can be severely compromised,” said Lovatt.

He highlighted the persistent issues that is seen among current vehicle owners, when it comes to proper tyre maintenance. 

“For many years, tyres have consistently been identified as the primary cause of MOT failures for vehicles up to seven years old. This underscores a widespread complacency regarding tyre safety that we must collectively address,” he added.

As per the latest statistics, over 35 percent of MOT failures were attributed to previous tyre-related advisories, which translates to 768,410 drivers ignoring warnings and subsequently failed their next MOT due to tyre issues. The trend of vehicles failing MOTs on wheel and tyre-related advisories is unfortunately increasing, indicating a growing disregard for these critical safety components.

“The promise of self-driving vehicles is immense, but their safety cannot be fully realised if the foundational elements are neglected. As we move towards a more autonomous future, the importance of tyres – their condition and correct maintenance – becomes even more paramount. TyreSafe urges all stakeholders, from manufacturers to policymakers and drivers, to recognise that tyre safety is not just an advisory; it is a non-negotiable prerequisite for safe, efficient, and technologically advanced motoring,” concluded Lovatt.

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Vaculug has announced the appointment of Darren C. as the company’s Regional Operations Manager for the West, overseeing key areas including Manchester, Birmingham and Wales. Darren brings with him extensive experience, knowledge and skillset and will be a valuable asset to the team, said the company.

Marcus Kirkness, Fleet Operations Manager at Vaculug, said, “These are truly exciting times at Vaculug. We’re incredibly pleased to have Darren join our team. His knowledge of the tyre industry, combined with his experience in managing customer fleets and delivering top-tier customer service, will be instrumental as we continue to expand our customer base. Darren’s expertise ensures we remain agile in addressing challenges and fulfilling our commitments swiftly and effectively."

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