India’s automotive testing sector is dramatically transforming as it races to bridge the gap with global standards while confronting distinctive local challenges. In an extensive interview with Tyre Trends, two industry leaders discuss how India is navigating this critical transition period in its automotive evolution.

Dominic Cundy, Managing Director of Automotive Testing Expos at UKi Media & Events, and Sagar Bendre, Head of Crash Barrier Testing at NATRAX (National Automotive Test Tracks), provide detailed insights into the current state and future trajectory of India’s automotive testing landscape.

UNIQUE CHALLENGES

India’s diverse and extreme climate creates unique testing requirements that set it apart from other major automotive markets. “India’s extreme weather variations, including high temperatures, monsoons and dust-heavy environments, and a wide range of road quality require testing protocols tailored to these unique challenges. OEMs do develop a vehicle considering all these conditions,” Bendre explains.

The pressure to maintain affordability while meeting increasingly stringent standards presents another layer of complexity. “The Indian market’s focus on affordable vehicles puts pressure on manufacturers to minimise testing costs while maintaining compliance with stringent safety and emission standards,” says Bendre.

This balancing act between cost and compliance has become increasingly challenging as India adopts stricter safety and emissions standards.

The gap between India’s testing capabilities and those of other major automotive nations stems from multiple factors. Bendre notes that specialised facilities for advanced testing remain limited compared to developed markets. “India lacks sufficient facilities for advanced crash testing, real driving emissions (RDE), EV battery safety and autonomous vehicle testing, which are more established in developed countries,” reveals Bendre.

This infrastructure gap has historical roots. “India’s focus on automotive testing infrastructure began relatively recently compared to countries like Germany, US and Japan, which have decades of advanced R&D and testing experience,” Bendre explains. The rapid pace of regulatory changes has further complicated the situation as testing facilities struggle to meet new requirements.

MARKET EVOLUTION AND INDUSTRY RESPONSE

The growth of India’s automotive testing sector is reflected in the expanding scope of industry events such as the Automotive Testing Expo India. Cundy provides perspective on this evolution: “When the show (Automotive Testing Expo India) was first launched in 2010, it attracted 72 exhibitors and 2,173 visitors. This contrasts with the 2023 figures, with 153 exhibitors and 5,138 visitors.”

This growth reflects not just increased market size but also growing technological sophistication. To maintain relevance, industry events have had to evolve rapidly. “We maintain constant communication with suppliers to learn about their latest offerings and innovations and encourage exhibitors to prioritise showcasing their newest products during the event. We also partner with industry leaders, influencers and innovators in the region,” Cundy explains.

The Automotive Testing Expo India organiser partners with startups and emerging brands, which are typically at the cutting edge of innovation and offer the latest products. In addition, their knowledge partner, ARAI, offers valuable insights into the current market demands and challenges.

ELECTRIC VEHICLE IMPACT

The transition to electric vehicles is driving significant changes in testing requirements. Bendre outlines how testing facilities are adapting to this shift, noting increased emphasis on battery safety, thermal management and charging infrastructure compatibility.

Major manufacturers are making significant moves in this space. Cundy highlights recent developments: “Mahindra’s EV initiative includes launching five new EVs on a new platform called INGLO. They are partnering with VW, which is supplying components. Skoda is currently undertaking a big initiative in India, which includes the development of new vehicles in the country.”

SAFETY STANDARDS AND TESTING EVOLUTION

Road safety remains a critical concern driving testing requirements. “There is a big push in India to improve road safety, with Bharat NCAP 2023 launching, because there are still high numbers of road deaths despite advances in technology,” Cundy notes. The limited availability of crash testing facilities has historically forced manufacturers to send vehicles abroad for testing, adding time and expense to the development process.

GOVERNMENT INITIATIVES AND FUTURE DEVELOPMENT

Government support is crucial in advancing testing capabilities. “Government initiatives like the NATRAX project and private investments will enhance the availability of state-of-the-art testing facilities across the country. NATRAX is developing all future testing, such as ADAS, EV performance, road safety furniture, crash barriers, crash cushions etc.,” Bendre explains.

The implementation of new regulations is driving further development. Bendre points to the implementation of Bharat Stage VI (BS6) and upcoming updates like BS6.2 as key factors increasing demand for sophisticated emissions testing capabilities.

TECHNOLOGY INTEGRATION

The industry is increasingly embracing digital solutions to enhance testing efficiency. “The use of digital twins, simulation tools and AI-driven predictive testing is reducing time and costs for physical prototypes,” Bendre notes. This technological integration is helping bridge the gap between testing requirements and available physical infrastructure.

A critical challenge facing the sector is the shortage of skilled professionals. “A shortage of skilled professionals trained in advanced testing methodologies, particularly for EVs and connected vehicles, hinders the growth of India’s testing ecosystem,” Bendre acknowledges. However, he sees this changing through partnerships with global testing agencies and investments in workforce training, which will help bridge expertise gaps and elevate India’s standing as a global automotive testing hub.

Finnish tyre manufacturer Nokian Tyres Plc said its chief financial officer Niko Haavisto would leave the company, with the firm moving quickly to appoint an interim replacement whilst searching for a permanent successor.

The Helsinki-listed company announced that Jari Huuhtanen, currently vice president of group business control, would step into the CFO role on an interim basis from June 1st as the recruitment process gets underway.

Nokian Tyres, known for its winter and all-season tyres, provided no details regarding Haavisto's reasons for departure or his future plans.

The announcement comes during a challenging period for the global tyre industry, which has faced supply chain disruptions and fluctuating raw material costs.

"I want to thank Niko for his contributions to the company. Niko has been a valuable member in the Nokian Tyres team, and we wish him all the best in his future endeavours," said Paolo Pompei, president and chief executive of Nokian Tyres.

The company has not disclosed a timeline for appointing Haavisto's permanent replacement.

French tyre manufacturer partners with Cherry Tyre Park for 3,000 sq ft facility in Indiranagar

Michelin has opened a new service store in Bengaluru, expanding its retail footprint in India's technology capital as demand for premium automotive services rises alongside growing luxury car ownership.

The 3,000 square foot Michelin Tyres & Services Store, located in the upmarket Indiranagar district, has been established through a partnership with Cherry Tyre Park, India's largest tyre retail network. The facility offers precision tyre fitting, wheel balancing and alignment services.

Michelin's expansion comes as Bengaluru experiences increased demand for high-performance mobility solutions, driven by a growing market for premium and luxury vehicles in the city, which serves as India's information technology hub.

"Bengaluru has always been a key market for us with our consumers valuing quality, innovation, and performance. The launch of this new Michelin Tyres & Services store in partnership with Cherry Tyre Park strengthens our commitment to bringing world-class services and a premium experience for our customers in this dynamic and fast-growing market," said Shantanu Deshpande, Managing Director of Michelin India.

The store was inaugurated by Siddharth Mehta, Marketing Director at Michelin India, alongside representatives from Cherry Tyre Park.

Cherry Tyre Park has maintained a partnership with Michelin for over 12 years. The collaboration reflects Michelin's strategy to leverage established retail networks whilst expanding its presence in India's southern region.

The French company, which positions itself as a technology leader in the tyre industry, has been tailoring its premium offerings to meet the requirements of luxury and high-performance vehicles as India's automotive market evolves.

Michelin's latest store opening underscores the company's broader commitment to enhancing retail infrastructure and customer service capabilities across key Indian markets, particularly in regions with significant premium vehicle penetration.

Italian industrial machinery manufacturer Comerio Ercole SpA is celebrating its 140th anniversary this year whilst unveiling significant investments in research and development capabilities as the family-owned company seeks to strengthen its position in global polymer processing markets.

The Busto Arsizio-based firm, which exports 94 percent of its production worldwide and employs 250 people across its group operations, has published a commemorative 272-page book documenting its industrial journey from 1885 to 2025. The company was founded by Ercole Comerio, known affectionately as “Ul Balösu”, who launched the enterprise the same year he married Teresa Marcora.

Comerio Ercole will showcase two major technological developments at its main production facility on 6th  June, opening its doors to institutional partners and industry stakeholders. The company is launching a new universal Industry 5.0 manufacturing centre alongside an expanded R&D technology centre featuring advanced experimental equipment.

“Our corporate DNA is based on deep respect for tradition and constant forward-looking drive within an evolutionary process that never stops,” said Riccardo Comerio. “Every day we face challenging and stimulating situations that push us to keep improving.”

The R&D expansion includes two new experimental machines - one for mixing and one for calendaring - equipped with cutting-edge longitudinal stretching units for thin sheets. The facility’s main laboratory operates as a “mini-factory” with a four-roll calendering line that can be reconfigured to three or five rolls depending on process requirements.

The enhanced laboratory features a dual-feeding system accommodating direct extrusion and feeding from mills and internal mixers. A second laboratory houses a calendering line designed for the embossing processes of films and nonwovens, offering up to 100 different patterns for material enhancement.

These investments are designed to bolster the company’s capacity to support customers in developing new polymer and elastomer processing techniques. Comerio Ercole’s R&D team provides project support through patent validation, underlining the firm’s focus on technology and service delivery.

Economic journalist Luciano Landoni, who authored the commemorative book's afterword, highlighted the company’s entrepreneurial example. “The entrepreneurial example of Comerio Ercole is highly motivating, especially for young people, who now more than ever need concrete signals based on competence, passion and vision," he said.

The company operates under the corporate structure of Comerio Ercole SpA a Socio Unico, with a share capital of €2.2 million, and is coordinated by Comerio 1885 Holding Srl SB. Its machinery serves customers in the polymer and rubber processing industries globally, and the firm maintains its headquarters at Via Castellanza 100 in Busto Arsizio, northern Italy.

South Korea’s Nexen Tire, a leading tyre manufacturer, has won the 2025 Red Dot Design Award in the Product Design Category.

The judges appreciated the company’s winter tyre – Winguard Sport 3’s performance-driven design that was tailored for extreme winter conditions. The company shared that the Winguard Sport 3 takes inspiration from bird wings, the V-shaped tread pattern enhances traction and steering control on snowy roads. It uses a specially formulated compound that provides flexibility even at low temperatures, maintaining grip and offering reliable performance in harsh winter climates.

The sidewall features dynamic graphics and a snowflake emblem to combine sporty aesthetics with seasonal identity.

The Red Dot Design Award is organised by the Design Zentrum Nordrhein Westfalen in Germany, evaluates entries based on innovation, functionality, durability and overall design excellence. This also marks the second consecutive year for Nexen to win a Red Dot recognition.

The tyre is expected to be launched in Europe during the winter of 2025.

John Bosco (Hyeon Suk) Kim, CEO, Nexen Tire, said, “This award is a testament to Nexen Tire’s evolution as a brand that combines technological sophistication with strong design capabilities. We will continue to introduce products that balance driving performance with aesthetic appeal, delivering differentiated brand value in the global market.”