Magna Tyres Singapore (MTS) mainly specialises in the port handling and mining market segments while also offering tyres to the construction, industrial and truck sectors across the Asia-Pacific (APAC) region, incorporating 40 countries. These countries also include Malaysia, Thailand, Vietnam, India, Japan, Australia, New Zealand and Singapore.

As for Singapore, it has been only over five years since the Netherlands-based Magna Tyres Group opened a sales and administration office in Singapore to better serve the APAC region, it claims.

The port handling sector is a relatively new market for the OTR and industrial tyres company in the APAC region. According to them, the company is now benefiting from ongoing opportunities in the growing industry, and has already established itself as a popular brand by working with many leading important ports throughout Asia. Whilst in the industrial sector, it is primarily active in the sales of solid and super solid tyres, continually increasing market share in this niche sector.

“Initially, we started within the mining sector, where Magna Tyres already operated a distributor network in Indonesia and Australia," said Olga Matveitshyk, Singapore General Manager, Magna Tyres and went on, “Over time, we have successfully increased our customer sales into the Philippines, Malaysia, Myanmar, Cambodia, New Zealand and Mongolia. At the same time, we have progressively widened our product range and ensured an impressive brand image in this highly competitive market segment.”

However, the port handling market is equally important to Magna Tyres, as per the OTR and industrial tyre company. Asia encompasses around 60 percent of the world’s current population, resulting in demand for products being continually high. Also, Magna Tyres states that mining equipment is a flourishing exporting commodity that adds to the growing port development industry. At the same time, APAC consists mostly of islands, making the port network and its services key to the region’s further development and sustainability. In truth, in the port handling segment, Magna Tyres’ new further improved 16.00-25 M801 and 310/80R22.5 M-Terminal tyres, with antistatic capabilities, will be launched at the Tyrexpo Asia 2023 show in Singapore in March 2023, claims the OTR and industrial tyre company.

Matveitshyk added, “There is no doubt that our strongest OTR markets are mining and port handling in the APAC sector, which are being driven by the fact that Indonesia and Australia are two of the largest and most successful coal-producing and gold mining countries in the world. We are well placed to provide technologically-advanced products and solutions advice to customers to satisfy individual tyre requirements.”

Looking towards the short term future, Magna Tyres Singapore aims for further growth of its trading network and customer base, and fully intends to widen its supplied product range. Matveitshyk said, “At the same time we are eager to “challenge ourselves” by looking to eventually enter the OEM market in this region.”

In fact, according to Magna Tyres, the company was confirmed as one of the fastest growing companies in the world in 2021. As per them, they have achieved this position by studying and following market demands closely, and adjusting to new trends as they develop.

Matveitshyk added, “Initially, it was a challenge to introduce tyres into an established market with a deep knowledge of the tyre industry. However, Magna Tyres is now a recognised and growing brand in the mining, port handling, construction and industrial segments throughout Asia. Our partners/customers fully appreciate that we can provide solutions through being totally flexible and forward-thinking. In effect, Magna Tyres makes a difference when it comes to customer satisfaction on OTR tyres.”

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In a major step toward sustainable waste management, RPM Automotive Group has partnered with Fornnax to enhance its tyre recycling capabilities in Australia.

As part of the initiative, RPM has integrated Fornnax’s high-capacity SR-200 HD primary shredder into its operations, significantly improving recycling efficiency and material quality.

The collaboration supports RPM’s broader environmental goals and positions the company to process over 180 tonnes of used tyres weekly, with plans to scale beyond 300 tonnes. The move is expected to help RPM capture up to 5 percent of Australia’s national market share in tyre recycling.

Jignesh Kundaria, Director and CEO, Fornnax, said, "At Fornnax, we understand the urgency of addressing end-of-life tyre waste, not just in Australia but globally. The SR-200 HD Primary Shredder is designed for exceptional efficiency, enabling RPM to process vast quantities of discarded tyres while maintaining optimal operational performance. This collaboration showcases our dedication to providing our clients with the robust, high-performance solutions they need to excel in the circular economy."

RPM’s 3,500 sqmt facility not only boosts recycling output but also transforms waste tyres into rubber-based materials for road projects and industrial fuel. Leveraging its distribution network, the company aims to recycle up to 54,000 tonnes of tyres over five years.

The initiative aligns with Australia’s 2021 ban on tyre waste exports and underscores the urgent need for local recycling solutions.

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Birla Tyre has launched a new brand identity featuring a redesigned logo and corporate website, marking a major step in its transformation journey under new ownership. The company, now backed by a consortium led by Dalmia Bharat Refractories (DBRL) as Resolution Applicant, and strategic partner Himadri Speciality Chemical (HSCL), aims to position itself as a premium, high-performance and future-ready brand.

The company plans to roll out a multi-platform marketing campaign and focus on re-entering key markets, expanding distribution and strengthening its product portfolio.

The refreshed identity reflects Birla Tyre’s renewed focus on speed, innovation and excellence. The new logo includes a custom wordmark symbolising forward motion and a tiger motif – called ‘Tyger’ – representing power, agility and leadership. The blue and orange colour scheme signifies trust and optimism.

Anurag Choudhary, Chairman and Managing Director & CEO, Himadri Speciality Chemical, said, “This rebranding is more than merely a visual transformation; it is a reaffirmation of our dedication to purposeful development and progress.” 

Dr Chandra Narain Maheswari, Whole Time Director & CEO, Dalmia Bharat Refractories, said, “Our new logo encapsulates the essence of Birla Tyre, which is founded on four fundamental pillars: a legacy that motivates boldness, a product line that is prepared for the future, an unwavering commitment to continuous innovation and a oneness with world around us. As this new identity signals Birla Tyre’s readiness to meet the evolving needs of the automotive industry with energy, innovation, and purpose.”

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  - Kumarswamy CE June 19, 2025 06:52 AM

  That is good news…but what about public shares which were purchased before insolvency?? Will they be reallocated under new brand ?

  Reply

The 2025 Rally of Poland commenced amid an atmosphere of mourning following the tragic death of Italian motorsport driver Matteo Doretto in a racing accident.

The 81st edition of Europe's second-oldest rally competition, taking place across the challenging gravel roads of the Masurian Lakes region from June 13-15, has been overshadowed by the loss of the rising Italian talent.

"His loss is a tragedy that deeply saddens us," said Terenzio Testoni, Pirelli Rally Activity Manager. "On behalf of Pirelli, I would like to extend our most heartfelt and sincere condolences to his family and friends."

Despite the sombre mood, 63 crews took to the start line for what remains one of the European Rally Championship's most demanding events. Notable competitors include Jon Armstrong driving a Pirelli-equipped Ford Fiesta, alongside Jos Verstappen and Andrea Mabellini, both piloting Skoda Fabias fitted with Pirelli tyres.

The rally features 14 special stages covering 190.40 timed kilometres across terrain known for its technical difficulty. The Masurian Lakes route presents drivers with uneven, often sandy roads where grip proves elusive even for experienced competitors.

"It's a very difficult and high speed rally, where attention to detail is very important," commented Testoni. "With every car passage the terrain gets rougher, forming deep ruts that can challenge even the most experienced drivers."

Weather conditions are forecast to remain dry, though organisers caution that conditions can change rapidly on such challenging terrain.

The rally serves as the third round of this season's ERC Fiesta Rally3 trophy, for which Pirelli provides exclusive tyre supply. Competing crews have access to three variants from Pirelli's Scorpion gravel range: the K4A hard compound, the K6A soft compound designated as the prime choice for this event, and the K8B supersoft option.

Regulations permit each crew to utilise 16 tyres total, including those selected for qualifying sessions. Trophy category vehicles will run on Scorpion 175/70-15 specifications in both K4 hard and K6 soft compounds.

Rally Poland's reputation for difficulty stems from its unique surface characteristics, where the sandy base becomes increasingly rutted as more vehicles traverse each stage. The deteriorating conditions throughout the weekend create an additional strategic element as crews must balance speed with mechanical preservation.

The event's location in the Masurian Lakes region, known for its natural beauty, provides a stark contrast to the intense competition unfolding on its roads. The rally has maintained its position as a crucial championship round despite the technical challenges it presents to both drivers and machinery.

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UK-based tyre safety watchdog TyreSafe has welcomed the Society of Motor Manufacturers and Traders (SMMT)’s announcement highlighting Britain’s fast lane position for self-driving vehicles.

While the safety watchdog has acknowledged the potential the technology holds for enhancing road safety and reducing collisions, it maintains a caution towards the effectiveness and safety benefits of Advanced Driver Assistance Systems (ADAS) – and by extension, fully autonomous vehicles. This it shared are intrinsically linked to the fundamental safety and maintenance of a vehicle’s tyres.

Stuart Lovatt, Chair of TyreSafe, said, “We are incredibly optimistic about the future of mobility and the significant strides being made in self-driving technology. Anything that has the potential to save lives and dramatically reduce serious collisions on our roads is something TyreSafe wholeheartedly supports.”

“However, it is crucial to remember that even the most sophisticated ADAS systems rely on optimal vehicle performance, and tyres are the sole point of contact between the vehicle and the road. Without sound tyre safety management – ensuring correct pressure, tread depth, and condition – the integrity and performance of these advanced systems can be severely compromised,” said Lovatt.

He highlighted the persistent issues that is seen among current vehicle owners, when it comes to proper tyre maintenance. 

“For many years, tyres have consistently been identified as the primary cause of MOT failures for vehicles up to seven years old. This underscores a widespread complacency regarding tyre safety that we must collectively address,” he added.

As per the latest statistics, over 35 percent of MOT failures were attributed to previous tyre-related advisories, which translates to 768,410 drivers ignoring warnings and subsequently failed their next MOT due to tyre issues. The trend of vehicles failing MOTs on wheel and tyre-related advisories is unfortunately increasing, indicating a growing disregard for these critical safety components.

“The promise of self-driving vehicles is immense, but their safety cannot be fully realised if the foundational elements are neglected. As we move towards a more autonomous future, the importance of tyres – their condition and correct maintenance – becomes even more paramount. TyreSafe urges all stakeholders, from manufacturers to policymakers and drivers, to recognise that tyre safety is not just an advisory; it is a non-negotiable prerequisite for safe, efficient, and technologically advanced motoring,” concluded Lovatt.

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