Michelin retained the title of the world’s most valuable and strongest tyre brand in the Brand Finance Tyre 10 ranking for 2021.
According to Brand Finance, the tyres sector had taken a hit last year due to the pandemic, and all brands in the Brand Finance Tyres 10 ranking have lost brand value.
Owing to the lack of travel due to lockdowns, car sales are declining, which means tyre brands are selling fewer units, resulting in a drop in market equity across the industry. Furthermore, since the economy has been riskier in general over the past year, investor risk has increased, triggering a rise in capital cost.
Brand Finance said despite the sector woes, Michelin has maintained the title of the world’s most valuable and strongest tyres brand, with a brand value of US$6.8 billion and a BSI score of 84.8 out of 100.
During the pandemic, the French tyre company continued to strive with its innovation strategies and designing its first-ever eco-tyre, the MICHELIN e.PRIMACY, which delivers high performance and reduces environmental impact. This tyre is rated A for energy efficiency and B for wet grip. With fewer than one percent of tyres delivering a winning combination of A-rated rolling resistance and A or B-rated grip,this makes the MICHELIN e.PRIMACY one of the best tyres currently available on the market. Michelin also announced its target of making its tyres 100% sustainable by 2050 as it continues to strive towards becoming the leader in sustainable mobility.
As per Brand Finance, in terms of brand value, Bridgestone is still only marginally behind Michelin, with a brand value of US$6.8 billion. Bridgestone posted a net loss last year for the first time in 69 years, with the pandemic denting sales in all its major markets.
Alex Haigh, Valuation Director, Brand Finance, commented: “Bridgestone and Michelin are the world’s two leading tyre manufacturers, both with extensive experience on the track. They have proven their merit on racetracks worldwide, but it’s their consumer car tyres that people are most curious about. Michelin is an elite tyre maker with an emphasis on creativity and technology, and you can bet that its ‘normal’ tyres contain some of that racing experience. Bridgestone places greater emphasis on the ‘everyday’ driver, so although its tyre line isn’t especially extensive, Bridgestone obviously understands its customers and what they want from their automobile tyres.”
Hankook Tyre UK Expands Truck And Bus Team With Two Key Appointments
- By TT News
- September 14, 2025
Hankook Tyre UK has expanded its Truck and Bus team with two key appointments. Jason Bloor has been appointed as National Account Manager, while Peter Hatton has been appointed as Regional Sales Manager for the combined Midlands and Northwest region.
Bloor, who will be overseeing national fleets activities, brings with him 34 years of experience in the tyre industry, while Hatton, who joined Hankook Tyre UK in May, has over three decades of expertise in the tyre and transport industry.
Chang-Yool Han, Managing Director, Hankook Tyre UK, said, “Following the opening of Hankook House, our new UK headquarters, we are pursuing ambitious growth plans for the UK market. We are delighted to welcome Jason Bloor and Peter Hatton to the team. Their extensive industry experience will undoubtedly make an immediate impact on the company’s continued success."
Bloor said, “I joined the tyre industry straight out of school in 1991 starting as a fitter where I discovered a passion for fleet management. Over the last 20 years, I have managed mileage contracts and key accounts, taking on responsibility in both sales and operations. I am excited to bring my decades of experience to Hankook and help drive brand awareness and strengthen customer relationships.”
Hatton said, “Having spent 30+ years working in the tyre and transport industry, I am privileged to be part of the Hankook UK team. The company offers an excellent range of tyre products across its premium Hankook brand and associate brand Laufenn. I look forward to applying my skills and experience in supporting both current and new customers while working alongside a brilliant team.”
CAMSO Construction Appoints Steffen Sahl As Sales Director Europe
- By TT News
- September 13, 2025
CAMSO Construction has appointed Steffen Sahl as Director of Sales for Europe. Sahl brings with him 25 years of experience in the European OTR mobility sector.
The company statement read: “With over 25 years of experience in the European OTR mobility sector, and a successful entrepreneurial journey in distribution, Steffen combines deep market insight with a customer-first mindset.”
“This is a tremendous opportunity, and I am filled with gratitude for everyone who has been part of my professional path so far. A huge thank you to my previous colleagues, mentors and teams – I carry your lessons and support with me. I am deeply honoured by the trust of the CEAT leadership, and am immensely looking forward to building on Camso's strong foundation, driving growth across European markets and collaborating with the talented team in the CEAT speciality family,” said Sahl on his appointment.
JK Tyre Secures Co-Presenting Sponsorship of Men's Asia Cup 2025
- By TT News
- September 12, 2025
JK Tyre & Industries Ltd, one of India's largest tyre manufacturers, has announced its partnership as co-presenting sponsor of the Men's Asia Cup 2025, as the cricket tournament begins its three-week run across venues in the United Arab Emirates.
The sponsorship deal with Sony Sports Network covers the Twenty20 International tournament running from September 9 to 28 across Dubai and Abu Dhabi, marking JK Tyre's expansion from its traditional motorsport sponsorship into cricket broadcasting.
The partnership positions JK Tyre to reach cricket audiences across India and Asia during prime-time broadcasts of the 19-match tournament, which features eight national teams competing for the continental title.
"At JK Tyre, we have always believed in the power of sport to unite, inspire, and drive passion. Having nurtured motorsport for over three decades, we are excited to bring the same spirit to cricket, a game that binds millions of fans across Asia," said Srinivasu Allaphan, Director-Sales & Marketing at JK Tyre & Industries Ltd.
"Our association with the Men's Asia Cup 2025 is a strategic step in strengthening our brand visibility across India and Asia and reinforcing our positioning as 'Desh Ka Tyre,' a brand that reflects the aspirations and passions of today's India."
JK Tyre, which has built its sporting credentials through decades of involvement in motorsport, is leveraging cricket's popularity to strengthen its market position across Asia's emerging economies.
The Asia Cup represents one of cricket's premier regional tournaments, with the current edition featuring teams including India, Pakistan, Sri Lanka, Bangladesh and Afghanistan amongst others. The tournament serves as preparation for next year's T20 World Cup.
InnoVent Technology Appoints Jose Rodriguez As CTO
- By TT News
- September 11, 2025
InnoVent Technology LLC has appointed Jose Rodriguez as its new Chief Technology Officer. He brings three decades of extensive experience in industrial digital systems, automation and simulation platforms to the role.
Rodriguez was most recently the Global Technical Authority at Wood Group, a multi-billion-dollar engineering firm, and previously served as CTO of Ingenious Inc., prior to its acquisition by Wood. In his new position, he will direct a global team focused on advancing the company's InnoSIM digital twin platform.
His leadership will be central to integrating commercial AI and automation systems, significantly boosting predictive modelling capabilities and deploying digital twin projects on an international scale. The appointment underscores InnoVent's strategic commitment to leading the industry through cutting-edge technological innovation and advanced digital solutions.
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