NATRAX Aims To Become The Go-To Solution For All Tyre Industry Needs

NATRAX


In an exclusive interaction with Tyre Trends, Dr Manish Jaiswal, Director, National Automotive Test Tracks (NATRAX), shares the key developments taking place, how the organisation is supporting the domestic tyre industry, upcoming trends and future plans.

At present, what are the services that you’re providing for the tyre industry at NATRAX?

NATRAX is a proving ground where vehicles and all their components are tested on our various tracks. A proving ground is essentially a place where a vehicle must prove itself under various challenging terrains. It needs to test and certify itself, as well as support development activities. Our tracks cater to durability, acceleration, braking, noise, endurance, high speed, grip handling and wet-grip conditions.

Tyres are the only point of contact between a vehicle and the surface. Therefore, for vehicle dynamics testing, the tyre industry is a crucial component. NATRAX supports tyre industry in terms of the testing requirement for acceleration, braking, cornering, handling and noise.

What about homologation?

We support the tyre industry in various ways when it comes to homologation. One of the key activities is tyre labelling, in line with the new AIS 142 requirements. Every tyre must be labelled, similar to safety ratings. This labelling involves testing for rolling resistance, wet handling, wet grip and noise.

All these activities take place at NATRAX, making us the default agency for tyre labelling. We are also planning to procure a rolling resistance machine, which should arrive in a month or two. Once that happens, the entire set of tyre labelling activities will be conducted at NATRAX for both commercial vehicles and passenger vehicles. This is one of our significant new developments.

What are the latest demands from the tyre industry?

We are in close contact with tyre manufacturers for various activities. One key demand is for wet handling and aquaplaning tests, for which they currently need to go abroad because such facility does not exist in India. Wet handling and aquaplaning on curves are critical safety features. For instance, when a thin film of water forms on the road, the tyre can lose its adhesion to the surface, so it’s vital to test grip in such conditions.

We are planning to build a special-purpose track for wet handling and aquaplaning and are requesting government funding for this. Once established, this will prevent the tyre industry from needing to go overseas for these tests.

Another growing concern is tyre wear and its environmental impact. Previously, emissions were only considered in terms of tailpipe emissions, but tyres also contribute to microplastic pollution and other wear particles that spread through road contact. We are collaborating closely with the tyre industry to find solutions – whether through a tyre wear machine or a specially designed track. This could become a major project, but we are committed to addressing this need.

Are you supporting tyre makers for their products designed for exports?

Tyre manufacturers often have to go to agencies in Japan and Germany for comfort testing. Developed markets have very different requirements because the driving conditions vary significantly from those in India. Comfort and ride quality are far more important in developed markets.

We are discussing how to address this need domestically. While it’s not an immediate concern, we must eventually ensure that the tyre industry can conduct 100 percent of their testing in India. Some tests, like those for snow and ice conditions, will always be challenging to replicate here due to cost and environmental factors. However, most other tests are within our long-term plans.

Has simulation reached a maturity level where it can replace physical testing?

Simulation has evolved significantly over the last 25–30 years, but we haven’t yet reached a point where it can fully replace physical testing. The complexities of vehicle systems – including OEM products, components, tyres, control systems, road conditions and driver behaviour – make complete reliance on simulation difficult.

India also faces challenges in developing high-fidelity simulation models. Accurate virtual replication requires the integration of confidential data from various partners, which is not easy to achieve. Nonetheless, we are planning for the future by developing the right simulation environment and infrastructure, such as high-fidelity simulators and virtual testing benches. This will help reduce dependence on track testing and streamline product development.

Do EV tyres require separate on-ground testing?

EV tyre testing largely follows the same procedures as conventional tyre testing, with standards remaining consistent across both types.

However, from a manufacturing and design perspective, EV tyres often use different materials and designs – including rubber, elastomers, fabric and steel – tailored to meet OEM requirements. These differences may eventually call for specific tests, but the current standards remain aligned.

In developed markets, there are separate summer and winter tyres. Do you think India needs this distinction?

Fortunately, India does not experience the extreme temperature variations seen in countries like the US, Canada or parts of Europe. In those regions, temperatures can range from 30 degrees Celsius to -10 degrees Celcius, necessitating different tyre types for safety and traction.

In India, extreme cold weather is limited to specific areas like Kashmir and only for brief periods. Given this, the added cost of maintaining separate summer and winter tyres is not justifiable.

What are NATRAX’s immediate investment plans?

While we have not worked out the exact figures, we are in the process of investing significantly (in 2025) in form of rolling resistance machine and upgradation of two-three tracks for tyre industry requirements. Our immediate future plans include significant investments for a new wet handling and aquaplaning track.

We maintain close communication with the tyre industry, prioritising their requirements to support their growth and development.

Which companies are you currently working with?

We collaborate with almost all Indian tyre manufacturers and are also engaging with multinational and global tyre brands. The goal is to develop their R&D ecosystems in India.

As international players shift their development activities to India, local testing becomes inevitable. This shift will allow NATRAX to play a crucial role in supporting their R&D and testing needs.

What is the lead time for tyre makers to approach NATRAX for testing, and how long does testing typically take?

Many tyre manufacturers have teams stationed at NATRAX around the clock, so there is no lead time. Testing happens daily.

If they have special requirements, they approach us and we are usually able to accommodate them. Approximately one-third of our track usage comes from the tyre industry. With our 50-kilometre proving ground – the largest in India and one of the largest globally – we operate at an entirely different scale.

As we expand our facilities for ADAS (Advanced Driver Assistance System) and connected vehicle testing, even more tyre industry testing will take place at NATRAX. We aim to become the go-to solution for all tyre industry needs.

Titan International Promotes Kendra Mann To Lead Agricultural Aftermarket Sales

Titan International Promotes Kendra Mann To Lead Agricultural Aftermarket Sales

Titan International has elevated Kendra Mann to the role of Director of Aftermarket Sales for the Titan and Goodyear agricultural tyre lines. In this capacity, she becomes a key member of Paul Hawkins’ North American aftermarket leadership team, where she will oversee strategic direction and operational execution within the aftermarket channel. This appointment underscores Titan’s ongoing commitment to strengthening its agricultural aftermarket presence as the company continues to focus on growth and dealer alignment across North America.

With over two decades in the tyre industry, Mann brings extensive expertise to her new position, including the last eight years spent at Titan. Her previous roles there ranged from OEM Account Manager to Field Sales Manager overseeing a multi-state territory, where she drove aftermarket expansion. Prior to joining Titan, she spent 15 years at GCR Tires and Service managing commercial tyre operations. In her latest capacity, she will work closely with field sales, product management and dealer networks to ensure seamless coordination across the Titan and Goodyear agricultural portfolios.

Looking ahead, customers can expect a sharper focus on aligning field support with sales and marketing strategies, reinforcing the dealer partnerships that form the backbone of daily service. Through this leadership change, Titan aims to enhance responsiveness and deliver a more cohesive experience across the agricultural aftermarket channel.

Paul Hawkins, SVP of Aftermarket Sales, said, “Kendra has earned this. She understands the business, she understands the customer and she knows how to move the needle for our aftermarket business. This is the right person in the right role at the right time for Titan agriculture.”

Scott Sloan, Global Ag/LSW Product Manager, said, "Kendra has built valuable relationships in the field. She knows how dealers operate and what customers need on the ground. That perspective is going to make a real difference in how we execute across the ag aftermarket."

Kim Boccardi, VP of Marketing, said, "Kendra is the kind of person who makes everyone around her better. She's put in the work, she knows the industry, and watching her step into this role is exactly what you hope to see. Titan is better with her joining our leadership team."

Linglong Tire Appoints Zhou Lingkun As President And CEO

Linglong Tire Appoints Zhou Lingkun As President And CEO

Linglong Tire has announced a leadership transition, with Zhou Lingkun appointed as President and CEO as of 16 March 2026. Assuming full operational command, his primary objective is to refine the company’s corporate governance structure. Meanwhile, former President Wang Feng, whose family retains controlling shares, continues as Chairman of the board.

A 1974-born graduate of Zhejiang University, Lingkun brings a robust background from global consulting and IT firms, including Arthur Andersen, IBM and Hewlett-Packard. His most recent role was President of the Enterprise Technology and Performance Business Group at Deloitte China, where he also served as a board member.

This strategic appointment separates operational leadership from familial shareholding, positioning Lingkun to steer daily management while leveraging his extensive international expertise to drive organisational efficiency.

KraussMaffei Corporation Names John Fini President As Brett Greenhalgh Prepares For Retirement

KraussMaffei Corporation Names John Fini President As Brett Greenhalgh Prepares For Retirement

KraussMaffei Group is set to implement a leadership transition at its US subsidiary, KraussMaffei Corporation (KMC). Brett Greenhalgh, President of KMC, will retire at the end of May 2026, marking the conclusion of his tenure. His departure will also see him step away from the industry and leave United States for a three-year period, during which he and his wife will devote themselves to a church mission project of deep personal significance.

Over the past two years, Greenhalgh has served as a pivotal leader for KraussMaffei, providing steady direction for the US organisation. His foresight in preparing for the future is evident in his deliberate cultivation of an internal successor, John Fini, ensuring a seamless transition grounded in business continuity and institutional knowledge. Taking the helm on 1 June 2026, Fini brings a customer-first philosophy forged through extensive hands-on operational experience. Currently serving as Vice President of Digital Solutions and Service North America, he has been a member of the KraussMaffei Corporation leadership team since 2022.

Fini’s background includes leading large, multidisciplinary teams, strengthening service and aftermarket capabilities and driving gains in operational performance, employee engagement and financial results. Prior to joining KraussMaffei, he held roles at Rehrig Pacific Company, a California-based family-owned plastics manufacturer and longtime KraussMaffei customer, where he improved operations across multiple manufacturing sites. A New York native, Fini holds a Bachelor of Science in Mechanical Engineering from the University of North Carolina at Charlotte.


Brett Greenhalgh

Greenhalgh said, "I am grateful for my time at KraussMaffei and for the collaboration with such a dedicated team in the US and internationally. Stepping back and giving my life a new direction has not been an easy decision. But I look forward to serving our church community together with my wife Janice. As a teenager, I participated in a similar project that profoundly shaped my life and values. Now I want to give others the same opportunity to experience something similar. The next three years abroad will be an exciting and rewarding time for both of us."

Alex Li, CEO, KraussMaffei Group, said, “We thank Brett for his exceptional dedication and strategic foresight. Thanks to the early identification of John Fini as an internal successor, we can ensure seamless continuity in serving our customers with the reliability and quality they expect. The strong collaboration between our US and European teams has been instrumental in advancing KMC’s success, and this partnership will remain a key pillar of our future development. While we regret Brett`s decision to step down, we fully respect and support his choice to pursue a personal mission close to his heart. We wish Brett and his wife all the very best for the years ahead.”

Fini said, “KraussMaffei’s success has always been driven by its people, its technology and its customers. I’m honoured to lead this organisation and build on the strong foundation our teams have created together. I would like to thank Brett Greenhalgh for the coaching, guidance and support as part of a thoughtful, long-term leadership transition designed to ensure continuity and sustained growth.”

LAUGFS Rubber Elevates Chinthaka Wegapitiya To Managing Director And CEO

LAUGFS Rubber Elevates Chinthaka Wegapitiya To Managing Director And CEO

LAUGFS Corporation (Rubber) Ltd, a prominent Sri Lankan manufacturer and exporter of high-quality industrial solid tyres, has announced a significant leadership transition, naming Chinthaka Wegapitiya to the role of Managing Director and Chief Executive Officer. Wegapitiya’s ascent to this top executive position follows a tenure within the company where he previously held the responsibilities of General Manager and Chief Operating Officer. His background is rooted in deep expertise across both operational management and long-term strategic planning, providing a strong foundation for his new mandate.

In his current capacity, Wegapitiya is entrusted with the comprehensive leadership of the organisation’s strategic direction, tasked with steering the company towards an expanded global presence while working to increase its competitive market share. His purview encompasses the oversight of sophisticated, high-tech manufacturing operations, with a particular focus on the production of premium solid tyres.

Beyond operations, he is responsible for directing international marketing initiatives and strengthening the company’s brand identity in competitive global markets. Innovation also falls under his leadership, driving research and development efforts to create advanced engineering solutions and tailor products to precise customer specifications, all while championing sustainability initiatives within the global rubber export industry.