What does ‘Tyre Labelling’ guarantee? It shows schematically the classification of tyres in terms of fuel consumption, noise and wet performance. The tyre manufacturer is obliged to demonstrate the values ​​indicated on the label in tests carried out in accordance with the test method described in EU regulations. This essentially means that the performance parameters of the tyres in question are at least exactly at this level or above the positive side of the limit scale, but only when the tyres are new, i.e. at the beginning of tyre installation. It is technically expected that the stated performance values ​​will not change until the end of the first 10,000 kilometres or until wear of approximately 1.5 mm occurs.

Who knows what the actual grading of tyres will be after the second 10,000 kilometres or at 3 mm down wear stage? No one can correctly estimate what the wet noise and traction will be after most of the mini-kerf or notches are eliminated or reduced, but only when the tyre is tested it can be monitored. Or if the tyre's grooves are completely ‘V’ type, and after a period of time the tyre's traction forces change significantly, then rolling resistance and wet braking behaviour will become significantly different.

The performance level of worn tyres might be therefore quite uncertain and must be taken into account on a legal basis. The wet performance of worn tyres will be a check point for ‘wet grip class’ grading on EU Tyre label after 1st July of 2024, which is in line with the demand of tyre industry parties asking more sustainability.  Thanks to the introduction of a new EU regulation R117-04, tyres sold in EU distribution channels meet the same minimum wet braking performance requirements not only when new but also when worn down to the legal minimum tread depth of 1.6 mm.

EU is the most sensitive and advanced market to sustainability in the world. It is driven at any time by the increasingly aspiring regulatory agenda and there is always a constant development in this respect. Requirements of consumers or the automotive industry are more demanding by a more conscious society. Tyres’ life cycle contributing to a more sustainable future proactively identifies and addresses the potential human health and environmental impacts associated with the industry. Therefore, safer and more environmentally sound mobility options are always geared towards resource conservation and fuel economy amongst the focus points of innovations.

Thanks to the introduction of a new EU regulation R117-04, tyres sold in EU distribution channels meet the same minimum wet braking performance requirements not only when new but also when worn down to the legal minimum tread depth of 1.6 mm. They must therefore be tested both as new and as worn tyres before receiving the 'wet grade’ on the label. This means that EU drivers can now buy safer tyres that meet the legal minimum standards for wet braking performance, even when worn down to the legal minimum tread depth.

As a weak point of R117-04 regulation, it only covers wet braking of new and worn-out tyres. It does not cover ‘noise’ and ‘rolling resistance’ items given on labelling or more simply endurance performance level of especially cheap tyres in the market with a 1.6 mm tread depth assuming they will not change!

Informal wet braking tests conducted by ETRTO show that the wear rate of group ‘C1’ tyres can decrease by up to 50 percent, while the loss rate of group ‘C2’ and ‘C3’ tyres remain in 10 percent. The new regulation R117-04 therefore does not apply to group ‘C2’ and ‘C3’ tyres, as they normally have a greater tread depth and it is assumed that the level of wet braking does not change during the wear phase. However, since group ‘C1’ tyres have a smaller tread depth, it is assumed that their contact patch is more subject to negative changes, so that the wet braking performance also changes more after use. 

As a weak point of R117-04 regulation, it only covers wet braking of new and worn-out tyres. It does not cover ‘noise’ and ‘rolling resistance’ items given on labelling or more simply endurance performance level of especially cheap tyres in the market with a 1.6 mm tread depth assuming they will not change!

The new R117-04 regulation may mainly be considered as sustainability issue rather than total safety. It promotes tyre usage until defined min tread depth creating a room to consumers to trust the tyres above minimum tread depth level. However, it should still be positively considered a step forward to the worn tyres’ safety regulation. It accepts that wet braking level of worn tyres are more critical and important safety issue and should be regulated. By the way, consumers may use their tyres in longer stage, giving a contribution to a greener world.

The transparency provided by the new regulation, which came into force on 2024 July, is even more essential, as some performances deteriorate over time, especially in terms of safety. R117-04 in this term guarantees enhanced safety, better respect for the environment and the protection of motorists’ purchasing power. 

Common consumer behaviour shows that 50 percent of car tyres are demounted before reaching a residual depth of 3 mm and replaced with a new set of tyres.

Michelin has studied the safety margin of used tyres since 2018 and has stressed the importance of tyres to be used until 1.6 mm remaining tread depth. The best way was to test worn tyres because it can easily reflect the real risks a driver can face on the road. During the study, the results were surprisingly varied. It was shown that some worn tyres performed better than new tyres when braking on wet roads. This was exactly what Michelin has been saying for a long time. The performance of different tyre brands also varies considerably.

Common consumer behaviour shows that 50 percent of car tyres are demounted before reaching a residual depth of 3 mm and replaced with a new set. In global scale, this makes around 400 million tyres are prematurely scraped every year. A quarter of this amount, or almost 100 million tyres, would save at least 6 million tonnes of CO2 instead of reproducing it. The implementation of this regulation will certainly have an impact on the demand for new tyres in Europe.

R117-04 presently focus mainly on only tread depth attribute, while aspects such as ageing or rubber structural integrity degradation remain outside the scope of this amendment.

In addition, in the hope that higher performance requirements will not result in higher costs for consumers, the changes are designed to encourage consumers to continue using sustainable tyres instead. Once drivers are confident in their tyres, they will drive to a tread depth of 1.6 mm, potentially saving EUR 6 billion a year by not complying with proposals to reduce tread depth to less than 3 mm.

R117-04 presently focuses mainly on tread depth attribute, while aspects such as ageing or rubber structural integrity degradation remain outside the scope of this amendment. We also mentioned some additional weak points above. However, imposing these standards, will increase the driver’s awareness for worn tyres performance limits and let them to make more informed decisions when purchasing tyres.

On the other hand, understanding the ‘NEW AND WORN PHASE TESTS CONCEPT’ will become the standard mentality of the customer, who will be able to assess the attitude towards the initial performance of the tyres, which may change over time, but should not! The new challenge will be to weed out products that are not gripping in the wet when worn and have not met these expectations for years..!

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MAXAM Tire has named Chris Rhoades as its new Zone Sales Director for the Northern region, a move that underscores the company’s dedication to expanding its footprint and enhancing customer service within the speciality tyre aftermarket. The appointment reflects a broader strategy to strengthen leadership and competitive positioning in the sector.

Rhoades brings over 25 years of international industry experience and a well-established reputation as a leading voice in the tyre business. His leadership credentials include being elected to two separate terms on the Tire Industry Association Board of Directors. Most recently at BKT Tires, he managed strategic growth in complex and highly technical off the road markets, where he aligned regional execution with global strategy, led cross functional teams and consistently delivered measurable revenue increases.

In his new capacity, Rhoades will direct all sales operations across the Northern region, collaborating closely with customers and partners to ensure performance, service and support remain synonymous with the MAXAM Tire brand. His appointment signals a focused effort to drive results through experienced leadership and deep market knowledge.

Jimmy McDonnell, Vice President – Sales and Marketing, MAXAM Tire, said, “We are excited to welcome Chris to the MAXAM team. Chris brings deep industry knowledge, proven leadership and a strong customer-first mindset that will create immediate value for our partners. His experience and vision will play an important role as we continue to grow our presence, strengthen relationships and expend the MAXAM brand across the market.”

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Bekaert’s Board of Directors has announced the appointment of Olivier Biebuyck as the company’s next Chief Executive Officer, effective 1 June 2026. He brings extensive expertise in leading, expanding and transforming global industrial enterprises through both organic growth and acquisitions, positioning him to drive Bekaert’s future strategic goals.

On that same date, the board will co-opt Biebuyck as a director. Meanwhile, current CEO and board member Yves Kerstens will conclude his mandate on 31 May 2026, having led the company in recent years. He will also step down from his directorship as of that day.

The leadership transition marks a carefully planned succession, with Biebuyck’s track record seen as critical to advancing Bekaert’s long-term ambitions. The changes take effect at the end of May and start of June 2026.

Jürgen Tinggren, Chairman of the Board of Directors, said, “I am proud to announce the appointment of Olivier Biebuyck as CEO of Bekaert. The Board is convinced that he is the right person to lead the transformation of the company in its next chapter. On behalf of the Board and the entire Bekaert team, I would like to express our sincere appreciation to Yves for his leadership, commitment and contribution to the company over the past years, and wish him the very best.”

Biebuyck said, “Bekaert has an impressive history of innovation, business expansion and evolution. I am honoured to take up the role of CEO at Bekaert. I look forward to working closely with the Board, the leadership team and all colleagues around the world to further transform and grow the company and create long term value for all our stakeholders.”

Kerstens said, “It has been a privilege to serve as CEO of Bekaert and to work alongside our colleagues around the world during the past years. I am proud of what we have achieved together and wish Olivier all the best to lead the company in building a strong future.”

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Sri Lanka-based GRI Tires has extended its limited warranty coverage for pneumatic tyres to up to 10 years, effective from 2026, as the specialty tyre manufacturer seeks to strengthen customer assurance across its agricultural, construction and material handling businesses.

The revised warranty policy applies to all GRI-branded pneumatic tyres manufactured on or after January 1, 2025, and covers customers in more than 80 countries. The company previously offered warranty coverage of up to seven years.

Under the updated policy, agricultural radial tyres will be covered for up to 10 years, while agricultural bias tyres will receive coverage of up to eight years. Construction, earthmover, industrial, material handling, port and mining tyres will be covered for up to five years, subject to terms and conditions.

GRI said warranty protection would cover qualifying defects, with credit issued on a pro-rated basis.

For qualifying failures occurring within the first three years, and where radial tyre wear does not exceed 20 per cent, customers will receive a full replacement credit.

The warranty applies exclusively to the original end-use purchaser.

“This enhanced 10-year warranty is more than a policy update — it is a statement of our conviction in the quality of every tire we manufacture,” said Barry Guildford, global commercial director at GRI.

“We build tires to perform in the most demanding conditions, and we stand behind them.”

Customers can submit warranty claims through authorised GRI dealers and distributors, or directly through the company’s customer support channels.

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Georg Nordmann Holding Aktiengesellschaft (GNH) has appointed Martin Rathke as Managing Director of its subsidiary Nordmann (Nordmann, Rassmann GmbH), effective 1 May 2026. The move marks a strategic step in the company’s ongoing leadership development.

Rathke joins with considerable leadership experience and deep knowledge of international sales and distribution within the chemical distribution sector. His career includes years of service in a family-owned enterprise, where he held senior management roles with global responsibility. He will now share leadership duties with Ulrich Cramer, who remains in his position, and together they aim to form a closely aligned team to advance Nordmann’s strategic direction.

The joint leadership will focus on accelerating global expansion through targeted strategic, organic and inorganic growth while optimising existing operations and continuously refining the company’s portfolio strategy. Backed by the commitment of its shareholders, Nordmann seeks to strengthen its international presence and evolve into a global player in the chemical distribution industry.

Irina Zschaler, CEO of Georg Nordmann Holding Aktiengesellschaft, said, “Martin brings exactly the combination of entrepreneurial mindset, international experience and leadership strength that we value in our relationships and for our path to grow. Our collaboration is based on responsibility, integrity and the aspiration to create added value together for all involved and the entire group. We are therefore very much looking forward to welcoming our full Nordmann team.”

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