The CrossClimate2 has been lauded for being the first passenger tyre in the all-season category to deliver multiple performance attributes without compromise. Competitors in the all-season tyre category typically deliver one or two performance areas well but must make sacrifices in other areas that are important to drivers. The CrossClimate2 delivers them all – wet stopping, longevity, dry grip and snow performance.
The CrossClimate2 has a distinct V-formation tread pattern. This tread pattern works together with the tyre’s revolutionary rubber compound to redefine the “all-season” category and bring drivers a tyre that excels in more climate conditions than any competing product.
Road testing shows the CrossClimate2 wears better than leading competitors. Not by a little bit, by a lot -- up to 15,000 extra miles. That’s up to an additional year of use.2 The CrossClimate2 includes a 60,000-mile warranty.
Stopping power matters in wet or dry conditions. The CrossClimate2 stops up to 16 feet shorter (more than one full car length) on dry pavement than four leading competitive tyres.
NEW COMPOUND, TREAD MAKE CINTURATO ALL SEASON SF2 WINNER
Pirelli’s Cinturato All Season SF2, their latest all-season tyre, offers top performance in both winter and summer conditions. The new compound and tread pattern design that adapts automatically to the different temperature peaks of summer and winter, a review says. The tread pattern is so designed that it responds to the surface conditions well.
“To provide grip when we are driving in the snow, a tyre has to cut the snow surface and trap the snow itself to provide the grip, because snow with snow has higher grip than rubber with snow. From this point of view, the sipes of typical winter tyres are fundamental. This is the same for all-season tyres. In the SF2 you will see that the sipes are linear, not zigzagged like a typical winter tyre. This is because they also have to work in the summer,” Pierangelo Misani, Senior VP, R&D and cyber at Pirelli, was quoted as saying.
Pirelli says the compound also changes characteristics depending on temperature: soft and adaptable for cold and wet conditions, rigid and stable for when it is dry. This is achieved through careful blending of the components of the compound, which includes biphasic polymeric materials chemically linked by silica particles – a concept that Pirelli claims also delivers lower rolling resistance, for lower fuel consumption or a longer battery range.
CONTINENTAL LAUNCHES EXTREMECONTACT DWS06 PLUSON
Continental Tire has launched its latest all-season ultra-high performance ExtremeContact DWS06 Pluson. It is available in 100 sizes and covers 96% of the all-season ultra-high-performance market.
The ExtremeContact DWS06 Plus is the successor to the popular ExtremeContact™DWS06 with improvement in all key performance areas including enhanced dry and wet handling, improved braking, and improved snow and ice performance. It also features exceptional tread life and is backed by a 50,000 mile limited tread life warranty.
Continental Tire’s SportPlus™ Technology provides precise handling, security on wet, slippery roads and excellent tread life, while QuickView Indicators visually inform drivers to the level tires are performing in dry, wet and snow, and the need to check vehicles’ alignment.
The ExtremeContact DWS06 Plus is ideal for performance-focused drivers of sports and luxury cars, CUVs and SUVs.
Continental Tire’s Total Confidence Plan which provides an extra measure of confidence with a comprehensive package of available warranties and services including: Limited Warranty, Flat Tire Roadside Assistance, Customer Satisfaction Trial, Mileage Warranty (if applicable) and Road Hazard Coverage.
NOKIAN ONE: NEWEST ALL-SEASON FROM COMPANY
Nokian is ramping up production of its newest, the Nokian One, which will be produced at its new plant in Tennessee as well as in Europe. The One is the first Nokian all-season tyre developed specifically for the North American market. A tyre that can better handle hazardous road situations while having a tread life expectancy of 80,000 miles is a promising prospect. So is the expected affordable price point, although the company has not released price information yet.
Nokian claims the One will have improved wet braking and handling over its current Entyre 2.0 all-season as well as lower rolling resistance. The company says the Nokian One has a Driving Safety Indicator on the tread (pictured at left above) that displays a number to indicate the amount of tread remaining.
YOKOHAMA GEOLANDER WINS TOP DESIGN AWARD
Yokohama “GEOLANDAR CV G058,” touring tyre for crossover SUVs, won the Chicago Athenaeum’s 2020 Good Design Awards. The award, established in 1950, is the world’s oldest and most prestigious worldwide design award. It is organized by the Chicago Athenaeum Museum of Architecture and Design. Candidate products are judged by experts who evaluate products from diverse perspectives, including design, use of new technologies, materials and function. In 2020, the Good Design Award was presented to more than 900 products and graphic designs from entries received from more than 47 countries and covering a wide range of categories, including electronics equipment, transportation-related goods, and medical equipment.
The “GEOLANDAR CV G058” is a grand touring tyre that delivers comfortable rides on long-distance drives as well as on city roads, according to Yokohama. In addition to basic performance features of a highway terrain tyre, such as safety and noise reduction, the design contributes to its excellent wear resistance and fuel efficiency. Yokohama said the “GEOLANDAR CV G058” has secured the M+S (mud & snow) designation that indicates its reliable performance in a sudden snowfall.
Industry Veteran Chris Rhoades Joins MAXAM Tire To Lead Northern Region Sales
- By TT News
- May 09, 2026
MAXAM Tire has named Chris Rhoades as its new Zone Sales Director for the Northern region, a move that underscores the company’s dedication to expanding its footprint and enhancing customer service within the speciality tyre aftermarket. The appointment reflects a broader strategy to strengthen leadership and competitive positioning in the sector.
Rhoades brings over 25 years of international industry experience and a well-established reputation as a leading voice in the tyre business. His leadership credentials include being elected to two separate terms on the Tire Industry Association Board of Directors. Most recently at BKT Tires, he managed strategic growth in complex and highly technical off the road markets, where he aligned regional execution with global strategy, led cross functional teams and consistently delivered measurable revenue increases.
In his new capacity, Rhoades will direct all sales operations across the Northern region, collaborating closely with customers and partners to ensure performance, service and support remain synonymous with the MAXAM Tire brand. His appointment signals a focused effort to drive results through experienced leadership and deep market knowledge.
Jimmy McDonnell, Vice President – Sales and Marketing, MAXAM Tire, said, “We are excited to welcome Chris to the MAXAM team. Chris brings deep industry knowledge, proven leadership and a strong customer-first mindset that will create immediate value for our partners. His experience and vision will play an important role as we continue to grow our presence, strengthen relationships and expend the MAXAM brand across the market.”
Bekaert Announces Leadership Change As Olivier Biebuyck Takes Over As CEO
- By TT News
- May 08, 2026
Bekaert’s Board of Directors has announced the appointment of Olivier Biebuyck as the company’s next Chief Executive Officer, effective 1 June 2026. He brings extensive expertise in leading, expanding and transforming global industrial enterprises through both organic growth and acquisitions, positioning him to drive Bekaert’s future strategic goals.
On that same date, the board will co-opt Biebuyck as a director. Meanwhile, current CEO and board member Yves Kerstens will conclude his mandate on 31 May 2026, having led the company in recent years. He will also step down from his directorship as of that day.
The leadership transition marks a carefully planned succession, with Biebuyck’s track record seen as critical to advancing Bekaert’s long-term ambitions. The changes take effect at the end of May and start of June 2026.
Jürgen Tinggren, Chairman of the Board of Directors, said, “I am proud to announce the appointment of Olivier Biebuyck as CEO of Bekaert. The Board is convinced that he is the right person to lead the transformation of the company in its next chapter. On behalf of the Board and the entire Bekaert team, I would like to express our sincere appreciation to Yves for his leadership, commitment and contribution to the company over the past years, and wish him the very best.”
Biebuyck said, “Bekaert has an impressive history of innovation, business expansion and evolution. I am honoured to take up the role of CEO at Bekaert. I look forward to working closely with the Board, the leadership team and all colleagues around the world to further transform and grow the company and create long term value for all our stakeholders.”
Kerstens said, “It has been a privilege to serve as CEO of Bekaert and to work alongside our colleagues around the world during the past years. I am proud of what we have achieved together and wish Olivier all the best to lead the company in building a strong future.”
GRI Extends Pneumatic Tyre Warranty Coverage To 10 Years
- By TT News
- May 07, 2026
Sri Lanka-based GRI Tires has extended its limited warranty coverage for pneumatic tyres to up to 10 years, effective from 2026, as the specialty tyre manufacturer seeks to strengthen customer assurance across its agricultural, construction and material handling businesses.
The revised warranty policy applies to all GRI-branded pneumatic tyres manufactured on or after January 1, 2025, and covers customers in more than 80 countries. The company previously offered warranty coverage of up to seven years.
Under the updated policy, agricultural radial tyres will be covered for up to 10 years, while agricultural bias tyres will receive coverage of up to eight years. Construction, earthmover, industrial, material handling, port and mining tyres will be covered for up to five years, subject to terms and conditions.
GRI said warranty protection would cover qualifying defects, with credit issued on a pro-rated basis.
For qualifying failures occurring within the first three years, and where radial tyre wear does not exceed 20 per cent, customers will receive a full replacement credit.
The warranty applies exclusively to the original end-use purchaser.
“This enhanced 10-year warranty is more than a policy update — it is a statement of our conviction in the quality of every tire we manufacture,” said Barry Guildford, global commercial director at GRI.
“We build tires to perform in the most demanding conditions, and we stand behind them.”
Customers can submit warranty claims through authorised GRI dealers and distributors, or directly through the company’s customer support channels.
GNH Appoints Martin Rathke As Managing Director Of Nordmann Subsidiary
- By TT News
- May 07, 2026
Georg Nordmann Holding Aktiengesellschaft (GNH) has appointed Martin Rathke as Managing Director of its subsidiary Nordmann (Nordmann, Rassmann GmbH), effective 1 May 2026. The move marks a strategic step in the company’s ongoing leadership development.
Rathke joins with considerable leadership experience and deep knowledge of international sales and distribution within the chemical distribution sector. His career includes years of service in a family-owned enterprise, where he held senior management roles with global responsibility. He will now share leadership duties with Ulrich Cramer, who remains in his position, and together they aim to form a closely aligned team to advance Nordmann’s strategic direction.
The joint leadership will focus on accelerating global expansion through targeted strategic, organic and inorganic growth while optimising existing operations and continuously refining the company’s portfolio strategy. Backed by the commitment of its shareholders, Nordmann seeks to strengthen its international presence and evolve into a global player in the chemical distribution industry.
Irina Zschaler, CEO of Georg Nordmann Holding Aktiengesellschaft, said, “Martin brings exactly the combination of entrepreneurial mindset, international experience and leadership strength that we value in our relationships and for our path to grow. Our collaboration is based on responsibility, integrity and the aspiration to create added value together for all involved and the entire group. We are therefore very much looking forward to welcoming our full Nordmann team.”
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