A study of the 2024 Global Tire Report recently released by Tire Business has been a gratifying experience. From a turnover of USD 93 billion in 2004 to USD 192 billion in 2023, the Global Tyre Industry has added nearly 100 billion dollars in the last 20 years, which can only be termed significant. After a flat growth in 2022, the industry witnessed a resurgence in 2023 with a growth of 4 percent to reach the highest-ever turnover of USD 192 billion, breaching the earlier high of USD 189 billion achieved way back in 2012. 

The number of global tyre plants has gone up consistently from 497 in 2012 to 573 in 2022 to 584 in 2023. Michelin, Bridgestone, Goodyear and Continental continue to be the four largest global tyre majors for several years now. Interestingly, all these four have a manufacturing presence in India too, making the Indian market a vibrant one.

Asia's dominance continues with the presence of 360 tyre plants (62 percent of total) in the continent. A closer study reveals that India has the second largest number of tyre plants in the world (65) only after 156 of China. With nine plants, MRF holds the second rank in Asia in terms of number of plants after Bridgestone’s 23.

 What’s striking is the steady march of Indian tyre companies. Yet again, five Indian companies find pride of place in the top 30 global companies in the world. These include Apollo, MRF, JK, CEAT and BKT, in order of ranking.

Moreover, Indian tyre companies have been moving up the charts. In the last 10 years, MRF has moved up one rank, Apollo has moved up three ranks. In the same period, JK has moved up six ranks, while CEAT has moved up by a full 10 ranks. BKT has made an entry in the top 30 by moving up 12 ranks in the last 10 years.

What has propelled the upward journey of Indian tyre majors is the steady increase in tyre manufacturing footprint in the country and expansion in exports. In the true spirit of Make in India and Atma Nirbhar Bharat, tyre production in India has nearly doubled in the last 10 years. Industry turnover has gone up from INR 450 billion to INR 900 billion during this period and is expected to conclude the ongoing year with a turnover of INR 1 trillion.

Tyre exports too have nearly doubled in the last five years, from INR 128.44 billion in FY20 to INR 230.73 billion in FY24. This expansion in exports underscores India's growing role as a player in the global tyre supply chains, contributing significantly to meeting international demand.

Indian companies rank amongst top five in terms of the number of plants manufacturing different categories of tyres. In the case of TBB, India continues as a major hub of manufacturing, with JK, MRF and Apollo counting amongst the top five. Amongst motorcycle plants, MRF and CEAT are in the top five. BKT is in the top five when it comes to OTR and industrial tyre plants. MRF leads the world with the highest number of racing tyre plants (three) followed by JK. 

In terms of Capex spending as a percent of sales, MRF and BKT rank at 2^nd and 3^rd place amongst top 30 tyre majors in the world. What’s more, CEAT, JK and Apollo are all in the top 20.

When it comes to R&D spend as a percent of sales, all five Indian tyre companies are in top 20 in the world, underscoring the unmistakable accent on innovation and R&D. CEAT leads the chart amongst Indian tyre majors with 1.5 percent of sales apportioned for R&D spend.  

The R&D investments are enabling Indian companies to produce high-performance tyres that cater to diverse requirements, from passenger vehicles to specialised uses in agriculture and industry. Another area where R&D effort is directed is the focus on sustainable materials and eco-friendly practices that align well with a global shift towards greener, more responsible manufacturing.

As is evident, Indian tyre manufacturers are not sitting on their laurels. Looking to the future, they are exploring digital technologies, such as IoT and data analytics, to improve efficiency and product performance. This tech-forward approach will be essential for meeting the evolving needs of the automotive industry, especially as electric vehicles (EVs) and autonomous vehicles (AVs) become more prominent.

Here it is important to underline the Indian government’s supportive policies that have been instrumental in the growth of the tyre industry. Initiatives encouraging local manufacturing and favourable trade policies have supported the growth of the Indian tyre industry.

The achievements of the Indian tyre industry are a testament to the resilience and adaptability to rise to the occasion. As the industry evolves, a bright future is promised in the years to come. 

The author is the Director General of the New Delhi-based tyre industry association, Automotive Tyre Manufacturers’ Association (ATMA). The views expressed here are personal.

Pyrum Innovations AG has announced that its Supervisory Board has extended the contract with Chief Financial Officer (CFO) Kai Winkelmann until 31 March 2030 to ensure continuity in the management of the company.

Winkelmann joined the firm in February 2021, and on 1 April 2022, he was initially named to the Executive Board as CFO. He has so far played a major role in obtaining the company's funding during his tenure at Pyrum, including last year's successful capital raise. Winkelmann is in charge of Finance, Compliance and IT in his role on the Executive Board.

Alf Schmidt, Chairman of the Supervisory Board, said, “We are pleased about the contract extension of Kai Winkelmann, who has proven his skills and in-depth expertise in the financial sector and at the management level in recent years. Over the last four years, he has made a significant contribution to the development of the necessary administrative structures and to the success of the company, and has promoted its rapid further development. We have confidence in his foresight and are convinced that Winkelmann will continue to play a central role in the successful implementation of the company’s goals in the years to come.”

Bridgestone Corporation (Bridgestone) has been selected once again to continue as a constituent of three internationally renowned environmental, social and governance (ESG) indexes: the MSCI ESG Leaders Indexes, the FTSE4Good Index Series and the Dow Jones Sustainability World Index (DJSI World).

Bridgestone has been a part of the MSCI ESG Leaders Indexes for two years in a row since 2023, the DJSI World for three years in a row since 2022 and the FTSE4Good Index Series for seven years in a row from 2018. Bridgestone's specific Mid Term Business Plan (2024-2026) has been steadily implemented, putting sustainability at the centre of its operations. The company's 2020 vision and Mid-Long Term Business Strategy served as the foundation for the plan.

According to the company statement, “Setting forth the vision of ‘Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company’, Bridgestone links its business to the realisation of carbon neutrality, a circular economy and nature positivity across the entire value chain. From the ‘produce and sell’ phase and the ‘use’ of its products through to their ‘renewal’ to raw materials, Bridgestone aims to build a foundation for creating sustainability value.”

The following initiatives have contributed to Bridgestone's inclusion in these indexes:

• Contributing to a circular economy and attaining carbon neutrality by using ENLITEN technology to make tyres from recycled and renewable resources, using BCMA and switching to ‘Green & Smart’ manufacturing at Bridgestone locations to increase resource productivity and energy efficiency.
• Encouragement of nature positivity through initiatives for the sustainable use of water resources and natural rubber that are closely related to the commercial operations of the firm, including strengthening assistance for natural rubber smallholders.
• Strengthening of a thorough structure and procedure for human rights due diligence that aims to identify, mitigate, avoid and disclose human rights concerns.
• Visualisation and disclosure of the impact of social contribution actions that are in line with the global goals.

German automotive company and tyre major Continental has been added another feather to its cap with bagging the ‘Tire Manufacturer of the Year’ at this year’s Tire Technology International Awards for Innovation and Excellence at this year’s Tire Technology Expo.

With this, Continental becomes the only tyre maker to have won two concurrent awards – Tire Manufacturer of the Year and Environmental Achievement of the Year – Manufacturing. The company’s Lousado facility in Portugal was also recognised for manufacturing tyres CO2-neutrally since last year.

Edwin Goudswaard, Head of Research & Development, Continental Tires, said, "We are especially proud to be the only manufacturer to be honoured twice at the Tire Technology Awards in an extremely competitive field. Both awards highlight our strong commitment to sustainable tire development and manufacturing. In such a highly competitive market, this success demonstrates our innovative prowess and our ability to actively shape the future of the industry."

Interestingly, this also marks it the fourth time that the German company has bagged the Tire Manufacturer of the Year award. The awards took into consideration tyre makers globally and were evaluated by a jury of 27 independent industry experts.

Going forward, Continental has outlined its ambition to switch all of its tyre plants to fully carbon-neutral production processes by 2040 at the latest.

Hankook Tire & Technology (Hankook Tire) has appointed Jongseon Ahn and Sanghoon Lee as Executive Directors and new Co-CEOs, following a resolution passed at the Annual General Meeting and Board of Directors meeting held on 26 March.

Ahn will be in charge of Hankook Tire's global innovation, R&D, procurement, production and quality, while Lee will be in charge of global sales and marketing initiatives to strengthen the premium positioning of the company's unified global brand, Hankook, as well as the supply of original equipment (OE) tyres for new vehicles. In addition to the leadership nominations, shareholders approved all eight agenda items at the Annual General Meeting, including the approval of the consolidated financial accounts, partial revisions to the Articles of Incorporation and director appointments.

Ahn has extensive leadership expertise and a proven track record of advancing technology innovation in the operational holding firm, Hankook & Company. He oversaw general management and spearheaded innovative initiatives in 2021 while serving as COO of Hankook & Company and Head of ES (Energy Solution) Business Headquarters. He became the CEO in 2022 and oversaw the company's expansion of premium Absorbent Glass Mat (AGM) battery sales into important international markets, which greatly increased profitability and strengthened the company's platform for long-term success.

Lee's vast worldwide leadership experience serves as the foundation for his profound understanding of marketing and global sales strategy. He has held important regional leadership positions in China and Europe since 2018, during which time he has played a crucial role in bolstering the company's premium brand positioning internationally and continuously promoting creative business performance, both of which have greatly increased revenue. At the conclusion of last year, he was nominated as Hankook Tire's Co-CEO due to his success and leadership.