- Tire Society
- University of Akron
- David Johansen
- Goodyear
- Michigan Technological University
- US Tire Manufacturers Association
- Burkhard Wies
- Continental
- Uniroyal Englebert
- VDI (German Association of Engineers)
- Tire Society Executive Committee Board.
- Technical University RWTH Aachen
- Leibniz University
- Sumitomo Rubber USA
Tire Society Announces Keynote Speaker, Plenary Lecturer and Call for Papers For Annual Conference
- By TT News
- March 20, 2023
The Tire Society has announced the Keynote Speaker, Plenary Lecturer and the Call for Papers, to be considered for presentation at the 42nd Annual Conference, to be held from 12-13 September, 2023 at the University of Akron, Ohio. The conference is attended by engineers and scientists from the tyre and vehicle industries, academia and government agencies from around the world, to share advances, discuss and learn about innovations that will drive the tyre industry in the years ahead.
Keynote speaker
This year’s keynote speaker will be David Johansen, Vice-President – Technical at Sumitomo Rubber USA. Johansen has over 25 years of industry experience, joining Sumitomo in 2015, and prior to that, Goodyear, with expertise in tyre design, vehicle testing and simulation, and manufacturing. He has held a number of leadership positions over the years at Sumitomo and Goodyear, including Manager of Tyre Design at Sumitomo from 2017 through 2019, just prior to assuming his current position. He holds a Master of Science degree in Mechanical Engineering from Michigan Technological University and is a member of US Tire Manufacturers Association.
Plenary lecture
The second day of the conference will be anchored by the plenary lecture featuring Burkhard Wies, Vice President – Innovation and Applied Research R&D Tyres at Continental AG. The topic of his talk will be ‘Challenges and Opportunities of Intelligent Tyres to Support Vehicle Performance and Services’. Dr Wies has held a number of management positions in tyre development and industrialisation for replacement and original equipment, since he joined Continental in 1999. Prior to that, he was a tyre development engineer and section head at Uniroyal Englebert Gmh in Aachen, Germany. He is a Program Committee member of VDI (German Association of Engineers) and, for 18 years, was Program Manager for Tires-Suspension- Road VDI-Congress. Dr Wies is a member of the Tire Society Executive Committee Board. He holds a PhD in Mechanical Engineering at Technical University RWTH Aachen and lectures at Leibniz University, Hannover, Germany.
Call for papers
The Tire Society actively encourages students and young professionals to participate, with markedly reduced fees and as presenters, providing opportunities to gain experience, develop leadership skills and network with professionals. Full-time university students are invited to submit their original research for presentation and consideration for publication in the Tire Science and Technology Journal, and so will be eligible for a cash award. Visit here for more details: https://www.tiresociety.org/wp-content/uploads/sites/11/2023/01/1st-Student-Call-for-Papers-2023-v3.pdf
For the second year running, students can participate at the conference site in person in the Poster Session. The poster presentation provides an opportunity for student presenters to meet and interact in person with scientists and leaders from the tyre industry. Besides the poster, the students would prepare a two-minute video summarising their poster, which will be played within the conference. And, with the submission of a technical note, the student would be placed in competition for consideration for the best poster presentation cash award. Would-be manuscript or poster student presenters have until 29 April, 2023 to be considered.
Presenters at the conference can submit abstracts for consideration through 29 April, 2023 for presentations where the content can be conveyed in 15-20 minutes, including a question/answer period. The theme of the conference is ‘The Intelligent Tire’ but submissions can cover advances on wide ranging topics, including tyre performance and vehicle systems, tyre materials, tyre/road interaction, emerging technology and tyre industry trends, data science and virtual design. Manuscripts will be considered for publication in the Tire Science and Technology Journal.
For more information about the conference, contact conference@tiresociety.org or for more information about the Tire Society, visit www.tiresociety.org
Industry Veteran Chris Rhoades Joins MAXAM Tire To Lead Northern Region Sales
- By TT News
- May 09, 2026
MAXAM Tire has named Chris Rhoades as its new Zone Sales Director for the Northern region, a move that underscores the company’s dedication to expanding its footprint and enhancing customer service within the speciality tyre aftermarket. The appointment reflects a broader strategy to strengthen leadership and competitive positioning in the sector.
Rhoades brings over 25 years of international industry experience and a well-established reputation as a leading voice in the tyre business. His leadership credentials include being elected to two separate terms on the Tire Industry Association Board of Directors. Most recently at BKT Tires, he managed strategic growth in complex and highly technical off the road markets, where he aligned regional execution with global strategy, led cross functional teams and consistently delivered measurable revenue increases.
In his new capacity, Rhoades will direct all sales operations across the Northern region, collaborating closely with customers and partners to ensure performance, service and support remain synonymous with the MAXAM Tire brand. His appointment signals a focused effort to drive results through experienced leadership and deep market knowledge.
Jimmy McDonnell, Vice President – Sales and Marketing, MAXAM Tire, said, “We are excited to welcome Chris to the MAXAM team. Chris brings deep industry knowledge, proven leadership and a strong customer-first mindset that will create immediate value for our partners. His experience and vision will play an important role as we continue to grow our presence, strengthen relationships and expend the MAXAM brand across the market.”
Bekaert Announces Leadership Change As Olivier Biebuyck Takes Over As CEO
- By TT News
- May 08, 2026
Bekaert’s Board of Directors has announced the appointment of Olivier Biebuyck as the company’s next Chief Executive Officer, effective 1 June 2026. He brings extensive expertise in leading, expanding and transforming global industrial enterprises through both organic growth and acquisitions, positioning him to drive Bekaert’s future strategic goals.
On that same date, the board will co-opt Biebuyck as a director. Meanwhile, current CEO and board member Yves Kerstens will conclude his mandate on 31 May 2026, having led the company in recent years. He will also step down from his directorship as of that day.
The leadership transition marks a carefully planned succession, with Biebuyck’s track record seen as critical to advancing Bekaert’s long-term ambitions. The changes take effect at the end of May and start of June 2026.
Jürgen Tinggren, Chairman of the Board of Directors, said, “I am proud to announce the appointment of Olivier Biebuyck as CEO of Bekaert. The Board is convinced that he is the right person to lead the transformation of the company in its next chapter. On behalf of the Board and the entire Bekaert team, I would like to express our sincere appreciation to Yves for his leadership, commitment and contribution to the company over the past years, and wish him the very best.”
Biebuyck said, “Bekaert has an impressive history of innovation, business expansion and evolution. I am honoured to take up the role of CEO at Bekaert. I look forward to working closely with the Board, the leadership team and all colleagues around the world to further transform and grow the company and create long term value for all our stakeholders.”
Kerstens said, “It has been a privilege to serve as CEO of Bekaert and to work alongside our colleagues around the world during the past years. I am proud of what we have achieved together and wish Olivier all the best to lead the company in building a strong future.”
GRI Extends Pneumatic Tyre Warranty Coverage To 10 Years
- By TT News
- May 07, 2026
Sri Lanka-based GRI Tires has extended its limited warranty coverage for pneumatic tyres to up to 10 years, effective from 2026, as the specialty tyre manufacturer seeks to strengthen customer assurance across its agricultural, construction and material handling businesses.
The revised warranty policy applies to all GRI-branded pneumatic tyres manufactured on or after January 1, 2025, and covers customers in more than 80 countries. The company previously offered warranty coverage of up to seven years.
Under the updated policy, agricultural radial tyres will be covered for up to 10 years, while agricultural bias tyres will receive coverage of up to eight years. Construction, earthmover, industrial, material handling, port and mining tyres will be covered for up to five years, subject to terms and conditions.
GRI said warranty protection would cover qualifying defects, with credit issued on a pro-rated basis.
For qualifying failures occurring within the first three years, and where radial tyre wear does not exceed 20 per cent, customers will receive a full replacement credit.
The warranty applies exclusively to the original end-use purchaser.
“This enhanced 10-year warranty is more than a policy update — it is a statement of our conviction in the quality of every tire we manufacture,” said Barry Guildford, global commercial director at GRI.
“We build tires to perform in the most demanding conditions, and we stand behind them.”
Customers can submit warranty claims through authorised GRI dealers and distributors, or directly through the company’s customer support channels.
GNH Appoints Martin Rathke As Managing Director Of Nordmann Subsidiary
- By TT News
- May 07, 2026
Georg Nordmann Holding Aktiengesellschaft (GNH) has appointed Martin Rathke as Managing Director of its subsidiary Nordmann (Nordmann, Rassmann GmbH), effective 1 May 2026. The move marks a strategic step in the company’s ongoing leadership development.
Rathke joins with considerable leadership experience and deep knowledge of international sales and distribution within the chemical distribution sector. His career includes years of service in a family-owned enterprise, where he held senior management roles with global responsibility. He will now share leadership duties with Ulrich Cramer, who remains in his position, and together they aim to form a closely aligned team to advance Nordmann’s strategic direction.
The joint leadership will focus on accelerating global expansion through targeted strategic, organic and inorganic growth while optimising existing operations and continuously refining the company’s portfolio strategy. Backed by the commitment of its shareholders, Nordmann seeks to strengthen its international presence and evolve into a global player in the chemical distribution industry.
Irina Zschaler, CEO of Georg Nordmann Holding Aktiengesellschaft, said, “Martin brings exactly the combination of entrepreneurial mindset, international experience and leadership strength that we value in our relationships and for our path to grow. Our collaboration is based on responsibility, integrity and the aspiration to create added value together for all involved and the entire group. We are therefore very much looking forward to welcoming our full Nordmann team.”



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