This year’s Tire Technology International Awards for Innovation and Excellence, held at Deutsche Messe during Tire Technology Expo, featured an expanded array of categories in order to recognise the scope of innovation and achievement that has been showcased over the last 12 months. The winners were announced at an evening drinks reception held at the Deutsche Messe on Tuesday. The night’s winners included Continental, Goodyear, Michelin and Sumitomo Rubber Industries. Now comprising 13 categories, the Tire Technology International Awards for Innovation and Excellence were a celebration of recent advances in tyre technology and progress toward a greener and more sustainable industry. The awards, which were coordinated by Tire Technology International magazine, were officiated by a panel of international journalists and industry experts.

Sustainability in tyre manufacturing
To recognise the increasingly prominent role of sustainability in tyre manufacturing, the new-look awards featured three categories focused on environmental development. Michelin’s 45 percent and 58 percent sustainable material tyre designs picked up the award for Environmental Achievement of the Year – Tire Design. Continental’s invisible rubber marker technology was judged the winner in the Environmental Achievement of the Year – Manufacturing category, and Emissions Analytics’ EQUA Tyre database took home the trophy for Environmental Achievement of the Year – Industry Contribution. Emissions Analytics founder and CEO, Nick Molden, was keen to champion the work of his colleagues.

Other categories
Other new categories for 2023 included Chemicals and Compounding Innovation of the Year, which was won by Nynas’ Nytex BIO 6200 tire oil. Another award was Materials Innovation of the Year, which saw the jury recognise Sumitomo Rubber Industries’ work on synthesised biopolymers. The good news continued for SRI in the category for R&D Breakthrough of the Year, which saw the tyre maker awarded for its research into enzyme evaluation. HF Group was bestowed with the ‘Tire Technology International Supplier Award’.

Goodyear picked up the award for Tire Manufacturing Innovation of the Year, thanks to its groundbreaking small-batch production process used in its factory in Luxembourg. The Tire Industry Supplier of the Year award was presented to HF Group, in recognition of its commitment to digital solutions and its excellent relationships across the industry. Goodyear was also placed first in the Tire Concept of the Year category for work on its 90 percent sustainable material tyre design.

Chris Helsel, Senior Vice President – Global Operations And Chief Technology Officer, Goodyear, said, “Goodyear’s innovative spirit and drive for excellence helps us develop leading products and services that address our customers’ needs for today and tomorrow. Our teams are working on solutions and processes that have the potential to make driving safer, more efficient and more sustainable. We are excited to be recognised for this work and thank Tire Technology International for these esteemed awards.”

Hannover-based Continental was also back at the podium to collect the Tire of the Year Award for the PremiumContact 7, winning a hotly contested new category which looks set to see some battles in the years to come.

Boris Mergell, Head of Research and Development at Continental Tires, who accepted the awards in Hannover, said, “Our commitment to performance, sustainability and safety runs right across our organisation, and it’s fantastic that once again this has been recognised. Winning awards for both our innovative technologies and products is a tremendous motivation for the entire team. At Continental, we aim for safe, cost-effective and more sustainable mobility, while enabling vehicles to perform at their best."

This year, Michelin took home the The Tire Manufacturer of the Year Award, marking the sixth time that the French manufacturer has claimed top spot. The Young Scientist Prize for 2023 was given to Agate Utane, a PhD student at Loughborough University. The award’s jury – which is separate to the 11 central categories – selected Agate and her work, ‘Efficient Tire-Road Friction Testing for Vehicle Handling Applications’.

Jan Prins was the winner of the 2023 Lifetime Achievement Award. Nominated by many of his peers, Prins is a popular winner, and has enjoyed a highly successful career at Jaguar Land Rover since graduating from Delft University of Technology in 1990. Prins recently began heading the judging panel for the Young Scientist Prize. 

Celebrating the tyre industry
Matt Ross, Editor-In-Chief of Tire Technology International and Chairman of the awards, said, “We felt we needed the ability to recognise and celebrate more aspects of this ever-expanding industry. Overhauling the categories gave us the chance to better acknowledge where the really exciting innovation is taking place. It enabled us to focus more on the environmental achievements being developed in multiple areas, and also to zero in on some areas of exciting R&D that didn’t perhaps fit our previous category structure. Judging by the caliber of this year’s shortlist, and the tough time the jury had in choosing their winners, we can expect some fascinating competitions in the coming years.”

For more information about the award winners, visit https://www.tiretechnology-expo.com/en/awards.php 

The European Tyre and Rubber Manufacturers’ Association (ETRMA) has promoted Stella Mathioudaki to Director, Product Stewardship & Sustainability of the association.

Mathioudaki has a PhD in Physics – Materials Science from Université de Namur and has been associated with ETRMA since November 2023, working in the capacity of Senior Manager – Materials Stewardship. Before joining ETRMA, she worked as Senior Chemicals Policy Consultant at Acumen Public Affairs. Mathioudaki will spearhead important projects on tyre sustainability, including recycling, retreading and the wider shift to a circular economy, in addition to supervising the industry's efforts on responsible material usage and regulatory compliance in her new position at ETRMA.

Radar Tires announced the appointment of Casey Hill as Territory Sales Manager for North America, bolstering the company’s leadership team as it continues its market expansion strategy.

Hill brings more than ten years of sales leadership experience to the role, where responsibilities will include strengthening brand presence, enhancing sales performance and developing strategic initiatives across regional markets.

The appointment comes amidst what industry analysts describe as a particularly competitive period in the North American tyre market, with manufacturers vying for greater market share through enhanced dealer networks and customer-focused innovations.

“We’re excited to welcome Casey to the Radar Tires family," said Rob Montasser, Vice President of Radar Tire, North America. "Casey's proven success in sales leadership and innovative strategy development aligns perfectly with our commitment to delivering exceptional, affordable products to our customers. We're confident that Casey's expertise will be instrumental in further strengthening Radar Tires’ footprint across North America."

Before joining Radar, Hill specialised in team mentorship, performance metrics development and customised client solutions, consistently driving sales teams to exceed targets whilst building strong industry relationships.

“I am honoured to join the Radar brand and to help in the growth of Radar Tires in North America,” said Hill. “I am passionate about creating value through strong partnerships and helping independent tyre dealers to grow their business profitably. I look forward to building on Radar Tires’ legacy of innovation and excellence.”

Titan International, a major global manufacturer of wheels and tyres for off-highway equipment, has secured expanded production rights for the Goodyear brand across multiple segments while renewing its existing farm tyre licensing agreement.

The deal extends Titan’s Goodyear brand manufacturing rights to include light construction, industrial, all-terrain vehicle (ATV), lawn and garden and golf tyre categories, significantly broadening the company's market reach.

The Illinois-based firm will continue to produce agricultural tyres under the Goodyear Farm Tyres brand, maintaining its presence in a sector where it manufactures products ranging from small implement tyres to the massive Goodyear Optitrac LSW1400/30R46, which features the company's proprietary Low Sidewall Technology.

"We are excited to expand our rights into new segments, as this positions us to serve our customers better and seize emerging market opportunities. Our research and product development teams are already working on new tyre designs incorporating innovative tyre technologies for the lawn and garden segment," said Paul Reitz, President & CEO of Titan International, Inc. "In addition to our newly acquired rights, we are reaffirming our commitment to the farm tyres segment, a vital part of our business."

Industry analysts note the expansion comes as demand for specialised off-highway tyres remains robust across construction, agriculture and recreational sectors despite broader economic headwinds.

Strategic growth initiative

The licensing expansion aligns with Titan's strategy to offer comprehensive wheel and tyre solutions across forestry, powersports, outdoor power equipment, agricultural, earthmoving, and light construction markets throughout the Americas, Europe, Africa and Oceania.

The company did not disclose the financial terms of the licensing agreement with Goodyear.

Titan International has manufactured Goodyear-branded farm tyres since 2005, when it acquired Goodyear's North American farm tyre business. It has gradually expanded these rights to other regions, including Latin America, Europe, the Middle East, Africa, Russia, and Australia.

Targets International Expansion With Robust Fy25 Performance

CEAT Ltd, the RPG Group’s flagship tyre company, reported a capital outlay of INR 9–10 billion  for FY2025–26, keeping with its capacity expansion strategy and global integration. This follows a strong FY25 performance of record revenues and double-digit growth across segments despite headwinds in overseas markets.

The business ended FY25 with consolidated revenue of INR 132.18 billion, up 10.6 percent year on year, and Q4 revenue at INR34.21 billion, up 14.3 percent compared to the corresponding quarter previous year. The standalone full-year EBITDA was INR 15 billion, and the Q4 operating margins improved by more than 100 basis points sequentially at 11.5 percent.

"We incurred capex of INR 9.46 billion in FY25 and expect a similar investment of INR 9–1.0 billion in FY26," said Kumar Subbiah, Chief Financial Officer of CEAT. “Our focus will remain on expanding capacities, particularly at the Ambarnath and Chennai facilities, and funding the integration of the recently acquired Camso compact construction business.”

In FY25, CEAT depreciated assets amounting to INR11.40 billion. Much of its FY26 capex will also fund equipment modernisation and normal maintenance at its Sri Lankan operations under Camso, putting a cost estimate of INR1-1.25 billion a year over the next two years.

The Camso acquisition, which is effective from Q2 FY26, is likely to significantly enhance CEAT's global presence. "Integration work has started in full acceleration," said Arnab Banerjee, Managing Director and CEO. “Initial focus will be on customer retention and business continuity, with consolidation expected to double Camso’s current capacity utilisation over the medium term.”

Despite international uncertainties, CEAT renewed its medium-term global growth forecast. Exports are expected to form 25–26 percent of the revenue post-Camso integration. Turbulence still exists in Latin America and North America due to tariff policies and exchange rate weakness. CEAT, however, has reported consistent performance in Europe, the Middle East, and Southeast Asia.

CEAT also indicated a likely raw material cost stabilisation in Q1 FY26, potentially softening by Q2, to support its margin growth initiatives. The gross margin was 37.5 percent in Q4 FY25, and the target was above 40 percent in the near term.

Banerjee signaled ongoing activity in electrification, premiumisation, and digitalisation. "With our technology outlays and new product introductions, we are hopeful of sustaining 20–25 percent market share in electric vehicle segments," he asserted.

The debt levels of the company are under control. The gross debt as of 31 March 2025 was INR 19.28 billion with a debt-to-EBITDA ratio of 1.3x and debt-to-equity ratio of 0.44x. Subbiah added that CEAT's strong cash generation will allow it to finance both organic and inorganic growth without materially diluting leverage metrics.