The tyre industry is navigating a transformative phase, driven by evolving regulations, environmental priorities and advanced vehicle technologies. At the helm of this change in India is the International Centre for Automotive Technology (ICAT), which is aiding manufacturers in meeting current standards while preparing them for future global requirements.

The tyre industry is undergoing a dynamic shift, shaped by evolving regulations, sustainability goals and technological advancements. As one of India’s premier automotive testing bodies, the International Centre for Automotive Technology (ICAT) aims to play a crucial role in enabling manufacturers to adapt to these changes. It wants to not only meet the current needs but is also investing in ensuring that tyre makers in India are able to keep up with global future trends.

In recent years, tyre testing has seen significant changes, especially with the introduction of new regulations such as AIS 142 in 2024. These regulations have set the benchmark for tyre performance in India, compelling tyre makers to align their products with evolving standards.

“In 2024, the AIS 142 tyre performance regulation was introduced into Indian regulations. As Indian tyre regulations are rapidly evolving, the tyre industry must stay abreast of these changes,” says Saurabh Dalela, Director, ICAT.

At present ICAT is helping tyre makers meet the AIS 142 requirements, including rolling resistance, rolling sound emission and wet grip index measurements. But going forward, it is investing for future testing to cover broader areas such as STAR labelling, worn-out tyre performance and Tyre and Road Wear Particles (TRWP) emissions. This, it says, aligns with global trends, particularly in Europe, where further stringent regulations on tyre emissions are expected by 2029.

Then there is the trend of electric and alternative energy vehicles, which is also influencing testing needs. These vehicles demand tyres that can handle unique challenges, such as higher torque and quieter operations. Although Dalela notes that certification requirements for these vehicles remain unchanged, he acknowledges the growing importance of TRWP emissions, stating, “Tyre and Road Wear Particles (TRWP) may become increasingly significant for these types of vehicles.”

Capabilities and future expansion

ICAT’s tyre testing facilities are extensive, offering services ranging from endurance and load-speed performance tests to rolling resistance and wet grip index measurements. These capabilities support the industry’s diverse needs, including BIS certification and STAR labelling, both of which are crucial for compliance with national and international standards.

Highlighting its current offerings, Dalela explains, “Currently, ICAT has tyre test facilities for the following tests: Endurance Test, Load Speed Performance Test, Plunger Test/Strength Test, Bead Unseating Test, Dynamic Growth Test, Rolling Resistance Test, Rolling Sound Emission Test, Wet Grip Index Measurement Test, Mu-slip Benchmarking Test, Fuel Economy Benchmarking Test, STAR labelling and BIS certification.”

Looking ahead, ICAT is planning significant upgrades and expansions to its facilities. This includes adding two new tyre traction trailers for wet grip and benchmarking tests, establishing a BIS regulatory test facility for cycle tyres and tubes and upgrading endurance and rolling resistance machines.

Furthermore, ICAT aims to achieve ISO 17025 (NABL) accreditation for global regulations, enabling Indian manufacturers to meet international standards. These advancements reflect the agency’s proactive approach to addressing the future needs of the tyre industry.

He further acknowledges the growing importance of environmental concerns, particularly tyre emissions and particulate matter testing. While these capabilities are not currently part of its portfolio, he reveals, “We are exploring opportunities to add such facilities in the future,” signalling ICAT’s commitment to sustainability.

Challenges facing tyre makers

Despite the progress in testing and regulations, tyre manufacturers in India face several challenges. A significant hurdle is aligning with European standards, which often do not account for the unique characteristics of the Indian market. BIAS tyres, for example, initially struggled to meet European-derived performance requirements, prompting adjustments to Indian regulations.

Material costs and availability add another layer of complexity. Natural rubber, a key raw material, is subject to price volatility and high import duties, significantly increasing production costs. As Dalela notes, “The availability and cost of natural rubber, a crucial raw material, pose significant challenges. High import duties on raw materials further increase production costs.”

Additionally, the rising demand for unique tyre sizes, driven by the diverse range of vehicles in the Indian market, presents difficulties in development and testing. Testing facilities for these uncommon sizes are often unavailable, further complicating the process.

The lack of a formal tyre recycling or scrapping mechanism is another pressing issue. With the growing volume of discarded tyres, the absence of environmentally friendly disposal methods poses a significant challenge. Dalela’s insights highlight the need for innovation in this area. “Tyre scrapping also presents a significant challenge, as there is no proper method for scrapping or recycling tyres,” he adds.

It is important to understand that the tyre industry stands at the confluence of regulatory demands, sustainability goals and market challenges. Dalela is optimistic that ICAT’s comprehensive testing services and forward-looking initiatives will be instrumental in enabling manufacturers to navigate this complex landscape. From ensuring compliance with AIS 142 to preparing for emerging trends such as TRWP emissions and tyre labelling, the agency aims to be a leading partner to drive the future of tyre testing in India.

With planned expansions and upgrades, ICAT looks to be well positioned to support the tyre industry’s journey towards excellence and global competitiveness. As the tyre industry continues to adapt to the regulatory and customer needs, Dalela is confident of ICAT’s role as a vital partner in driving progress.

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India’s growing importance in the global tyre and rubber industry received a strong endorsement with HF Group announcing a EUR 20 million investment in a new state-of-the-art manufacturing facility in Bengaluru.

The announcement was made during the inauguration of HF India’s new Assembly Hall Unit II, a milestone that reflects the company’s long-term commitment to India and its confidence in the country’s manufacturing future.

The proposed greenfield facility will be developed on a 10-acre site near Bengaluru Airport and is scheduled for completion by 2028. Spread across nearly 20,000 sq. metres, the new factory will be almost four times larger than the current assembly operations and will incorporate digital manufacturing, automation, smart production systems, and advanced engineering capabilities.

The upcoming facility will focus on productivity, precision engineering, sustainability, and smart manufacturing while supporting both the Indian market and HF’s global operations. The investment underlines the company’s confidence in India as a major manufacturing hub for the global tyre and rubber industry.

Ian Wilson, Managing Director & Co-CEO, HF Group, said, “This is not the end of our investment in India. It is perhaps the end of the beginning. India is entering a take-off decade and the economy runs on tyres. We see tremendous opportunities for growth and are committed to investing in the future of the Indian market.”

With more than 175 years of global experience, HF Group has steadily strengthened its presence in India. The journey began in 1995 with the establishment of Indus to serve the growing rubber processing industry. The partnership with HF Mixing Group in 2011 brought global mixing technology expertise to India, while the complete acquisition of the Indian subsidiary in 2024 marked another important milestone in the company’s India strategy.

Today, HF India manufactures and supports a broad portfolio of mixing and rubber processing equipment, including intermeshing and tangential mixers, banbury technology, mills, curing presses, and aftermarket services. The company also offers process support, training, upgrades, inspections, and spare parts under its customer-centric philosophy of ‘Holding the Customer’s Hand.’

Emphasising the importance of customer partnerships, Wilson said, “We are not here simply to sell machinery. We want to hold our customers’ hands throughout the entire lifecycle of their equipment and support them through process optimisation, performance improvements and future growth.”

As HF embarks on its next chapter in India, the new facility represents not only an investment in manufacturing capacity but also a long-term commitment to localisation, technology and customer partnerships.

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TBC Corporation (TBC), one of North America’s largest marketers of automotive replacement tyres through wholesale and franchise operations, has named Ron Harper as its new Chief Supply Chain Officer. He will report directly to President and CEO Don Byrd and assume responsibility for the company’s entire supply chain function.

Harper brings over 26 years of experience steering global supply chains for multi-billion-dollar enterprises. His most recent role was Executive Vice President of Supply Chain at PrimeSource Building Products, overseeing planning, inventory, repack operations, service metrics and analytics. He has also held senior logistics and strategy positions at Sonepar USA, Nordstrom, Samsung SEA, and JCPenney.

The new chief holds a master’s degree in supply chain management from the University of Denver and a bachelor’s in industrial management from Michigan Technological University. His appointment underscores TBC’s focus on strengthening operational efficiency and logistics performance.

Byrd said, “Ron’s depth of experience in building transformative supply chain solutions aligns with our deep commitment to providing customers with the high-level efficiency, product availability and agility they expect from TBC. As market needs change and demands fluctuate, TBC is continuing to respond by having a supply chain strategy that minimises disruptions and maximises efficiency to ensure the highest levels of customer support and satisfaction.”

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The Rubber Board of India has announced the appointment of N Hari as its new Chairman, effective for a tenure of three years. Hailing from Pallikkathode in Kottayam, Kerala, Hari brings considerable experience to the leadership role, having previously served as a Board member representing small rubber growers from the state.

His initial term on the Board commenced on 28 June 2022 and spanned three years. During this period, he also held the position of Executive Committee Member from 7 October 2023 to 6 October 2024. This progression from membership to the executive committee and now to the chairmanship reflects his sustained engagement with the organisation.

His appointment is expected to steer the Board's initiatives in supporting the rubber sector, focusing on grower welfare and industry development across India.

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The Indian automotive landscape is currently undergoing a seismic shift. Driven by the rapid rise of rural urbanisation, an aggressive government push for electrification and the development of world-class road infrastructure, the industry is witnessing a period of robust growth. With sales of both new and used vehicles touching record highs, the demand for high-quality tyres remains in a significant upswing.

At the helm of one of the market’s most prominent players is Rajarshi Moitra, Managing Director of Bridgestone India and Vice-Chairman, Automotive Tyre Manufacturers’ Association (ATMA).

In an interaction with Tyre Trends, Moitra discusses the company’s future-ready roadmap, from its substantial capacity expansions to a ‘sharp and deep’ strategic focus designed to maintain leadership in an increasingly premium and electrified market.

A BULLISH OUTLOOK ON THE SUBCONTINENT

While global economic indicators remain varied, Moitra is unequivocally optimistic about the local trajectory. “The Indian automotive industry is at an exceptionally positive juncture from a medium-to-long-term perspective,” he asserts.

This optimism is grounded in several structural tailwinds that suggest India is slated for very strong growth. Key among these factors is the sheer room for market expansion.

“Firstly, we are still significantly under-indexed in terms of car penetration, with only 50 cars per 1,000 people – well below even some smaller developing nations,” Moitra explains.

Furthermore, the geographical spread of wealth is changing. Bridgestone is observing massive growth in Tier 2, 3 and 4 towns, a phenomenon Moitra attributes to ‘rural urbanisation’.

Bridgestone India estimates a transformative half-decade ahead for the industry. “The number of affordable households – those capable of purchasing a car – will double in India over the next five year. When you couple this with the government’s massive capital outflow into road connectivity and the rise of e-commerce, it creates a very bullish environment for both passenger and commercial mobility,” Moitra says.

THE ‘SHARP AND DEEP’ STRATEGIC PILLAR

Despite India being the world’s largest two-wheeler market, Bridgestone is famously absent from that segment – and intends to stay that way for now. Moitra clarifies that the company’s philosophy is rooted in specialisation rather than horizontal expansion. “At Bridgestone, we believe in being ‘sharp and deep’ in our strategy,” he says.

Currently, Bridgestone India’s business split is heavily weighted towards the consumer segment, with 70 percent of sales coming from Passenger Car Radial (PCR), 25 percent from Truck and Bus Radial (TBR) and 5 percent from Off-the-Road (OTR) segment.

“We see enough headroom for growth within the passenger car segment across products, channels and customer experience, so we are focusing our resources on maintaining our leadership there,” Moitra notes, dismissing any near-term plans to enter the two-wheeler space.

Instead, the company is doubling down on ‘white spaces’ within the consumer car category, specifically targeting higher rim diameters and specialised compounds for Original Equipment Manufacturers (OEMs).

INVESTING IN CAPACITY AND LOCAL INTELLIGENCE

To support this growth, Bridgestone is moving aggressively on the manufacturing front. With current operations running at 90–95 percent capacity, the company is in the midst of a major investment cycle.

At present, the company’s Pune plant has a capacity to produce 4.01 million passenger car tyres and around 693,000 truck & bus radial tyres, while the Indore plant has a capacity to produce 7.11 million radial tyres for passenger cars and light trucks.

“Our last major investment was USD 85 million in October 2024, which is being ramped up in phases through 2029,” Moitra confirms. This capital is being used to scale volumes and enhance technical capabilities at the Indore factory.

The new investment is expected to further add 1.1 million tyre production capacity in Pune by CY2029, thus taking its total production capacity to around 11.1 million units in the country.

“Our strategy is two-fold: we want to be future-ready for market demand while simultaneously sweating our current assets to drive higher efficiency,” Moitra explains. Crucially, this expansion isn’t just about physical output; it’s about local autonomy. Moitra highlights that a ‘very large part’ of procurement is now local, decided by teams on the ground in India.

The launch of a Satellite Technology Centre in 2025 has further decentralised the company’s innovation engine. According to Moitra, this centre plays a pivotal role in increasing local leverage and technical presence, allowing the Indian arm to maintain a balance between local agility and global sourcing.

EVs AND PREMIUMISATION

As the Indian market matures, consumers are demanding larger wheel sizes – a trend Moitra says is led by OEMs. “We are seeing a clear market shift towards higher inches – for example, a car like the Maruti Suzuki Swift moving from 14-inch to 15-inch and others moving from 16-inch to 17-inch,” he observes.

Bridgestone’s ‘all-inch’ strategy covers the spectrum from 12 to 20 inches, but their brand strength is most potent in these premium, higher-diameter sizes.

This premiumisation dovetails with the transition to electric vehicles (EVs). Bridgestone has positioned itself with an ‘EV-ready’ portfolio, exemplified by the Turanza 6i. “It balances long-lasting durability and safety with low noise and comfort – essential for EVs,” says Moitra. To ensure they capture this nascent but fast-growing market, the company expanded the range from 36 sizes in 2024 to 72 sizes by 2025.

The OEM relationship remains the cornerstone of this technological foresight. “The OEM segment allows us to see ahead of the curve regarding future vehicle technologies,” Moitra explains.

At present, 35 percent of their consumer business is OE-based and Bridgestone is in active discussions with many of the newer automotive entrants arriving in India.

While Bridgestone is aggressively expanding its footprint in new tyre technology and premium consumer segments, it is taking a markedly more conservative approach towards the retreading sector in India. Despite the potential for material circularity, the company does not view retreading as a strategic priority for the immediate future.

Moitra clarifies that Bandag, Bridgestone’s global retreading arm, is not currently active in India, and there are no plans to introduce it in the near-term. This decision is driven largely by the unique and challenging dynamics of the local market, which is currently dominated by cold retreading.

He points out that a significant pricing challenge exists when ‘cold retreads versus biased tyres versus some of the cheaper tyres’ are compared, making the business case difficult to justify at this stage. Consequently, Bridgestone has opted to remain focused on its core segments for the next two to three years rather than entering the retreading space.

SUSTAINABILITY AND THE ‘INSTITUTION OF RESPECT’

Beyond the numbers, Bridgestone is attempting to build what Moitra calls an ‘institution of respect’. This involves a heavy commitment to environmental goals. The Pune plant already holds the distinction of being the first carbon-neutral facility in the Bridgestone group.

“Sustainability is a core agenda across our entire value chain,” Moitra explains, noting a public commitment to reduce the company’s carbon footprint by 50 percent by 2030, including Scope 3 emissions. This holistic approach ranges from manufacturing processes to material circularity in the tyres themselves.

Looking ahead, the goal is to protect a dominant market share – currently over 20 percent by volume and 23 percent by value in the passenger car aftermarket. To do this, Bridgestone plans to expand its physical reach by 30 percent over the next five years, building upon its current network of over 4,000 touchpoints.

As the company transitions its branding from the Olympics to Formula E, the focus remains clear: high performance and the next era of mobility. “It’s the perfect platform to showcase our technological edge,” Moitra concludes.

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