The tyre industry is navigating a transformative phase, driven by evolving regulations, environmental priorities and advanced vehicle technologies. At the helm of this change in India is the International Centre for Automotive Technology (ICAT), which is aiding manufacturers in meeting current standards while preparing them for future global requirements.

The tyre industry is undergoing a dynamic shift, shaped by evolving regulations, sustainability goals and technological advancements. As one of India’s premier automotive testing bodies, the International Centre for Automotive Technology (ICAT) aims to play a crucial role in enabling manufacturers to adapt to these changes. It wants to not only meet the current needs but is also investing in ensuring that tyre makers in India are able to keep up with global future trends.

In recent years, tyre testing has seen significant changes, especially with the introduction of new regulations such as AIS 142 in 2024. These regulations have set the benchmark for tyre performance in India, compelling tyre makers to align their products with evolving standards.

“In 2024, the AIS 142 tyre performance regulation was introduced into Indian regulations. As Indian tyre regulations are rapidly evolving, the tyre industry must stay abreast of these changes,” says Saurabh Dalela, Director, ICAT.

At present ICAT is helping tyre makers meet the AIS 142 requirements, including rolling resistance, rolling sound emission and wet grip index measurements. But going forward, it is investing for future testing to cover broader areas such as STAR labelling, worn-out tyre performance and Tyre and Road Wear Particles (TRWP) emissions. This, it says, aligns with global trends, particularly in Europe, where further stringent regulations on tyre emissions are expected by 2029.

Then there is the trend of electric and alternative energy vehicles, which is also influencing testing needs. These vehicles demand tyres that can handle unique challenges, such as higher torque and quieter operations. Although Dalela notes that certification requirements for these vehicles remain unchanged, he acknowledges the growing importance of TRWP emissions, stating, “Tyre and Road Wear Particles (TRWP) may become increasingly significant for these types of vehicles.”

Capabilities and future expansion

ICAT’s tyre testing facilities are extensive, offering services ranging from endurance and load-speed performance tests to rolling resistance and wet grip index measurements. These capabilities support the industry’s diverse needs, including BIS certification and STAR labelling, both of which are crucial for compliance with national and international standards.

Highlighting its current offerings, Dalela explains, “Currently, ICAT has tyre test facilities for the following tests: Endurance Test, Load Speed Performance Test, Plunger Test/Strength Test, Bead Unseating Test, Dynamic Growth Test, Rolling Resistance Test, Rolling Sound Emission Test, Wet Grip Index Measurement Test, Mu-slip Benchmarking Test, Fuel Economy Benchmarking Test, STAR labelling and BIS certification.”

Looking ahead, ICAT is planning significant upgrades and expansions to its facilities. This includes adding two new tyre traction trailers for wet grip and benchmarking tests, establishing a BIS regulatory test facility for cycle tyres and tubes and upgrading endurance and rolling resistance machines.

Furthermore, ICAT aims to achieve ISO 17025 (NABL) accreditation for global regulations, enabling Indian manufacturers to meet international standards. These advancements reflect the agency’s proactive approach to addressing the future needs of the tyre industry.

He further acknowledges the growing importance of environmental concerns, particularly tyre emissions and particulate matter testing. While these capabilities are not currently part of its portfolio, he reveals, “We are exploring opportunities to add such facilities in the future,” signalling ICAT’s commitment to sustainability.

Challenges facing tyre makers

Despite the progress in testing and regulations, tyre manufacturers in India face several challenges. A significant hurdle is aligning with European standards, which often do not account for the unique characteristics of the Indian market. BIAS tyres, for example, initially struggled to meet European-derived performance requirements, prompting adjustments to Indian regulations.

Material costs and availability add another layer of complexity. Natural rubber, a key raw material, is subject to price volatility and high import duties, significantly increasing production costs. As Dalela notes, “The availability and cost of natural rubber, a crucial raw material, pose significant challenges. High import duties on raw materials further increase production costs.”

Additionally, the rising demand for unique tyre sizes, driven by the diverse range of vehicles in the Indian market, presents difficulties in development and testing. Testing facilities for these uncommon sizes are often unavailable, further complicating the process.

The lack of a formal tyre recycling or scrapping mechanism is another pressing issue. With the growing volume of discarded tyres, the absence of environmentally friendly disposal methods poses a significant challenge. Dalela’s insights highlight the need for innovation in this area. “Tyre scrapping also presents a significant challenge, as there is no proper method for scrapping or recycling tyres,” he adds.

It is important to understand that the tyre industry stands at the confluence of regulatory demands, sustainability goals and market challenges. Dalela is optimistic that ICAT’s comprehensive testing services and forward-looking initiatives will be instrumental in enabling manufacturers to navigate this complex landscape. From ensuring compliance with AIS 142 to preparing for emerging trends such as TRWP emissions and tyre labelling, the agency aims to be a leading partner to drive the future of tyre testing in India.

With planned expansions and upgrades, ICAT looks to be well positioned to support the tyre industry’s journey towards excellence and global competitiveness. As the tyre industry continues to adapt to the regulatory and customer needs, Dalela is confident of ICAT’s role as a vital partner in driving progress.

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Tana Oy has appointed Panu Ärölä as its new Territory Business Manager, a role he will assume on 2 November. In this capacity, he will focus on strengthening customer and distributor relationships across designated markets while contributing to the company’s ongoing expansion within the waste management and recycling sector.

Ärölä returns to Tana after previously serving as Sales Manager, where he developed expertise in distributor network growth. His background includes extensive international experience in sales, marketing, business development and strategic leadership. Most recently, he held the position of Head of Sales and Marketing at Jet-Tekno Oy, overseeing customer relationship development and business growth initiatives.

Gerd Schreier, VP – Sales, Marketing & Channel Development, said, “We are delighted to welcome Panu back to Tana. His industry knowledge, customer focus and experience in international sales make him a valuable addition to our team. We look forward to working with him as we continue to develop our business and create value for our customers and partners.”

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Stephan Sielaff took over as chief executive of the Schill+Seilacher Group on 1^st October , as the chemicals group seeks to strengthen links between its businesses and focus more closely on customer needs.

Sielaff brings about 30 years of experience in developing international businesses and organisations. His previous roles include positions at Unilever, Symrise, Archroma, Lenzing AG and SSI SCHÄFER Plastics.

His priorities at Schill+Seilacher include getting closer to customers, encouraging greater knowledge-sharing across the group and making better use of capabilities across its businesses and locations.

“A good product alone is no longer enough. What matters is the value we create for our customers,” says Stephan Sielaff.

The group said it would seek to share knowledge, pursue opportunities jointly and strengthen connections between its locations and business areas.

Sielaff's appointment is intended to support a more integrated approach across the group as it develops its businesses in the years ahead.

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Toyo Tire Corporation of Japan (Toyo Tire) has announced executive appointments at Toyo Tire Holdings of Americas Inc. (TTHA) and Nitto Tire U.S.A. Inc. (NTU), effective 1 October 2026. Keiko Brockel has become President and Chief Executive Officer at TTHA, while Angelo Naval has beeen promoted to President and Chief Executive Officer at NTU.

Brockel, the first woman and first American to hold the TTHA role, will oversee daily North American business operations. She joined NTU in 2008 and previously served as its President and Chief Executive Officer and President and Chief Operations Officer. Over 18 years at NTU, she has held various executive leadership positions, providing strategic oversight in sales, finance, supply chain and operations, contributing significantly to the company's growth and evolution.

Angelo Naval

Naval, formerly Vice President of Sales and Business Strategy at NTU, will now oversee its business operations. He joined NTU in 2000 and also served as Vice President of Product and Business Strategy. During his 24 years with the company, he has been instrumental in shaping the business, gaining deep understanding and a unique perspective on the Nitto brand, its customers and the markets it serves.

Takashi Shimizu, President & CEO, Toyo Tire Corporation, said, “On behalf of Toyo Tire, I would like to congratulate both Keiko Brockel and Angelo Naval on their well-earned new appointments and thank them for their invaluable contributions to the growth and success of Nitto Tire in the American market.”

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ContiTech, the group sector of Continental, has named Amanda Lacerda as its new Head of Communications, with effect from 15 September 2026. In this capacity, she will report directly to Diana Hoppe, who serves as Head of Human Relations and Communications at ContiTech. The appointment places Lacerda at the helm of the organisation’s global communications operations.

In her new position, Lacerda will act as a strategic partner focused on advancing business performance, transformation and brand value. Her responsibilities encompass corporate, executive and brand communications, alongside media and public relations, public affairs, employee communications and reputation management. She is tasked with maintaining a consistent narrative that bolsters ContiTech’s global reputation and aligns with its business priorities and strategic ambitions. Lacerda takes over from Claudia Lademann-Fleger, who has chosen to depart the company for external opportunities.

Lacerda arrives with over two decades of experience in communications, marketing, and public affairs. Her global leadership background includes roles across Brazil, Middle East, Sweden and Germany. Over her career, she has engaged with diverse international markets and industries, assisting organisations in strengthening their brands, managing change and cultivating meaningful relationships with key stakeholders.

Diana Hoppe, Head of Human Relations and Communications, ContiTech, said, “Effective communication plays a key role as ContiTech continues its transformation and prepares for its future as a standalone company. Amanda brings extensive international experience, strategic insight and domain expertise in communications that will help strengthen our brand, enhance our reputation and deepen engagement with employees, customers, partners and communities around the world. As we continue to build a strong and distinctive brand, her leadership will be instrumental in advancing our strategic ambitions and long-term success. I also want to thank Claudia for her many years of dedicated leadership and service to ContiTech, and I wish her every success in the future.”

Lacerda said, “I am excited to join ContiTech at such an important moment in its journey. ContiTech has a strong heritage, talented people and a clear vision for the future. I look forward to working with colleagues around the world to tell our story, support the company’s transformation and help create value through clear, authentic and engaging communications.”

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