Tyre makers across the globe have in the recent past announced their firm expansion plans as well as new investments. In fact, as per a recent report by the Automotive Tyre Manufacturers Association (ATMA), almost a dozen of new plants and capacity enhancements are currently underway.

The report states that Mexico is on track for being in the top 5 tyre manufacturing nations. In the last 6 months, over $1 billion new investment has been committed from three brands – Yokohama Rubber Co, Sailun Group and ZC Rubber Group. This will add fresh capacity of 24 million passenger/light truck tyres in addition to the existing over 65 million passenger/light truck tyres a year and upto 2 million truck/bus tyres a year.

Then there is China’s Sunset Tyres Corp, which aims to invest over $256 million towards its new radial passenger tyre plant in Brazil.

Linglong also announced investment of $640 million to enhance its competitiveness and broaden its product mix at its Serbia plant. The facility is expected to be completed by end-2030 and will add capacity to manufacture 1.1 million radial tyres, including 8,00,000 truck/bus tyres and 50,000 industrial/engineering tyres and 1,50,000 agricultural tyres.

Michelin is upgrading its French farm tyre plant as it gears up to build new generation of agricultuarly tyres.

UAE-based tyre distributor, Zafco Group Holdings is exploring setting up a tyre plant in Pakistan. The proposed 1.4 million passenger and light truck tyres a year factory is valued at $92 million, according to the World Bank affiliated International Finance Corp. (IFC), which is evaluating contributing up to $25 million in funding.

India’s JK Tyre & Industries is also mulling new investment of $168 million towards capacity expansion over the course of the next two years. The company aims to increase its passenger car tyre production by 16 percent and also aims to invest another $48 million towards ramping up off-road and radial truck/bus tyre production.

Bridgestone has announced its plans to upgrade its OTR tyre plant in Japan. It will invest $166 million at its earthmover and mining tyre facility over the next three and a half years.

Nova Motorsport is investing $22 million at its recently acquired CNB/Camac tyre factory in Palmeira, Portugal. The project includes incorporating motorsport tyre capacity from the former Cooper Tyre plant in Melksham, England.

German tyre maker Continental is also expanding capacity for passenger tyres at its five-year-old factory in Rayong, as it aims to meet the growing demand for ‘premium tyres’ in the region and elsewhere, including North America.

Chinese manufacturer JGST aims to refocus on expansion to meet passenger demand. The company sells tyres under the Celimo and TBB brands.

Yokohama Rubber Co is also relocating its over 20-year-old facility in Hangzhou to a new greenfield site. It will invest $269 million towards the new plant, and aims to start production in the second quarter of 2025 with an initial capacity to manufacture 9 million tyres.

British engineering start-up Enso aims to build the world’s first carbon-neutral manufacturing plant for electric vehicle tyres in the United States. It aims to invest around $500 million towards the new facility with plans to manufacture 5 million passenger tyres specifically designed for EVs by 2027.

Representational Image courtesy: ATMA

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Hankook Tyre UK has expanded its Truck and Bus team with two key appointments. Jason Bloor has been appointed as National Account Manager, while Peter Hatton has been appointed as Regional Sales Manager for the combined Midlands and Northwest region.

Bloor, who will be overseeing national fleets activities, brings with him 34 years of experience in the tyre industry, while Hatton, who joined Hankook Tyre UK in May, has over three decades of expertise in the tyre and transport industry.

Chang-Yool Han, Managing Director, Hankook Tyre UK, said, “Following the opening of Hankook House, our new UK headquarters, we are pursuing ambitious growth plans for the UK market. We are delighted to welcome Jason Bloor and Peter Hatton to the team. Their extensive industry experience will undoubtedly make an immediate impact on the company’s continued success."

Bloor said, “I joined the tyre industry straight out of school in 1991 starting as a fitter where I discovered a passion for fleet management. Over the last 20 years, I have managed mileage contracts and key accounts, taking on responsibility in both sales and operations. I am excited to bring my decades of experience to Hankook and help drive brand awareness and strengthen customer relationships.”

Hatton said, “Having spent 30+ years working in the tyre and transport industry, I am privileged to be part of the Hankook UK team. The company offers an excellent range of tyre products across its premium Hankook brand and associate brand Laufenn. I look forward to applying my skills and experience in supporting both current and new customers while working alongside a brilliant team.”

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CAMSO Construction has appointed Steffen Sahl as Director of Sales for Europe. Sahl brings with him 25 years of experience in the European OTR mobility sector.

The company statement read: “With over 25 years of experience in the European OTR mobility sector, and a successful entrepreneurial journey in distribution, Steffen combines deep market insight with a customer-first mindset.”

“This is a tremendous opportunity, and I am filled with gratitude for everyone who has been part of my professional path so far. A huge thank you to my previous colleagues, mentors and teams – I carry your lessons and support with me. I am deeply honoured by the trust of the CEAT leadership, and am immensely looking forward to building on Camso's strong foundation, driving growth across European markets and collaborating with the talented team in the CEAT speciality family,” said Sahl on his appointment.

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JK Tyre & Industries Ltd, one of India's largest tyre manufacturers, has announced its partnership as co-presenting sponsor of the Men's Asia Cup 2025, as the cricket tournament begins its three-week run across venues in the United Arab Emirates.

The sponsorship deal with Sony Sports Network covers the Twenty20 International tournament running from September 9 to 28 across Dubai and Abu Dhabi, marking JK Tyre's expansion from its traditional motorsport sponsorship into cricket broadcasting.

The partnership positions JK Tyre to reach cricket audiences across India and Asia during prime-time broadcasts of the 19-match tournament, which features eight national teams competing for the continental title.

"At JK Tyre, we have always believed in the power of sport to unite, inspire, and drive passion. Having nurtured motorsport for over three decades, we are excited to bring the same spirit to cricket, a game that binds millions of fans across Asia," said Srinivasu Allaphan, Director-Sales & Marketing at JK Tyre & Industries Ltd.

"Our association with the Men's Asia Cup 2025 is a strategic step in strengthening our brand visibility across India and Asia and reinforcing our positioning as 'Desh Ka Tyre,' a brand that reflects the aspirations and passions of today's India."

JK Tyre, which has built its sporting credentials through decades of involvement in motorsport, is leveraging cricket's popularity to strengthen its market position across Asia's emerging economies.

The Asia Cup represents one of cricket's premier regional tournaments, with the current edition featuring teams including India, Pakistan, Sri Lanka, Bangladesh and Afghanistan amongst others. The tournament serves as preparation for next year's T20 World Cup.

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InnoVent Technology LLC has appointed Jose Rodriguez as its new Chief Technology Officer. He brings three decades of extensive experience in industrial digital systems, automation and simulation platforms to the role.

Rodriguez was most recently the Global Technical Authority at Wood Group, a multi-billion-dollar engineering firm, and previously served as CTO of Ingenious Inc., prior to its acquisition by Wood. In his new position, he will direct a global team focused on advancing the company's InnoSIM digital twin platform.

His leadership will be central to integrating commercial AI and automation systems, significantly boosting predictive modelling capabilities and deploying digital twin projects on an international scale. The appointment underscores InnoVent's strategic commitment to leading the industry through cutting-edge technological innovation and advanced digital solutions.

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