Yokohama Rubber informally decided the below-mentioned changes of senior management at the meeting of the board members held on 17 February, 2023. The changes will formally be approved after the general meeting of shareholders to be held on 30 March, 2023.

As of March 30, 2023

Promoted Member of the Board (current position
Shinji Seimiya

Member of the Board and Managing Officer, Chief Technical & productional Officer, in charge of IT & Management System Planning Div.

(Member of the Board and Officer, Chief Technical Officer, in charge of Quality Assurance Div., Head of Tire Development Div).

Newly appointed Members of the Board (current position)
Tomoaki Miyamoto
Member of the Board and Managing Officer, Head of Japan Replacement Tire Sales & Marketing Div, Head of Consumer Tire Product Planning Div, in charge of Corporate Administration Div, Member of the Board of Yokohama Tire Japan Co, Ltd.

(Managing Officer, Head of Japan Replacement Tire Sales & Marketing Div, Member of the Board of Yokohama Tire Japan Co, Ltd).

Yoshikuni Nakamura
Member of the Board and Managing Officer, Head of Tire Business Planning Div, in charge of Tire Overseas Sales & Marketing Div, in charge of Corporate Social Responsibility Div.

(Managing Officer, Head of Tire Overseas Sales & Marketing Div, Chairman of Yokohama Asia Co, Ltd.)

Masahiro Yuki
Member of the Board and Officer, Head of Corporate Planning Div., in charge of Quality Assurance Div., Chairman of Yokohama Rubber (China) Co., Ltd.

(Officer, Chairman of Yokohama Rubber (China) Co, Ltd, Chairman of Yokohama Tire Sales (Shanghai) Co, Ltd, Chairman of Hangzhou Yokohama Tire Co, Ltd, Chairman of Suzhou Yokohama Tire Co, Ltd, Chairman of Yokohama Industrial Products - Hangzhou Co, Ltd, Chairman of Yokohama Industrial Products Sales - Shanghai Co, Ltd, Vice Chairman of Shandong Yokohama Rubber Industrial Products Co, Ltd).

Megumi Shimizu
Member of the Board (Outside)

(Audit & Supervisory Board Member (Outside))

Junichi Furukawa
Member of the Board (Outside)

 

Newly appointed Members of the Board and the Audit ＆ Supervisory Committee
Gota Matsuo

Member of the Board, Member of the Audit ＆ Supervisory Committee

(Member of the Board and Managing Officer, Chief Financial Officer, Head of Corporate Administration Div, in charge of Corporate Finance & Accounting Dept, Head of Corporate Social Responsibility Div, in charge of IT & Management System Planning Div, in charge of PRGR).

Hisao Uchida
Member of the Board, Member of the Audit ＆ Supervisory Committee

(Audit & Supervisory Board Member)

Hirokazu Kono
Member of the Board, Member of the Audit ＆ Supervisory Committee (Outside)

(Member of the Board (Outside))

Atsushi Kamei
Member of the Board, Member of the Audit ＆ Supervisory Committee (Outside)
(Audit & Supervisory Board Member (Outside))

Hiroki Kimura
Member of the Board, Member of the Audit ＆ Supervisory Committee (Outside)
(Audit & Supervisory Board Member (Outside))

The members of the Board voted at the meeting of the board members on 31 January, 2023, to shift the company from a company with an audit and supervisory board to a company with an audit and supervisory committee, subject to approval at the general meeting of shareholders on 30 March, 2023.

 

Change in Member of the Board’s responsibility
Nitin Mantri

Member of the Board and Managing Officer, Head of OHT Div, CEO of Yokohama Off-Highway Tires K.K, Chairman of Yokohama India, Chairman of Yokohama Tyre Vietnam Inc, in charge of Yokohama Europe GmbH.

(Member of the Board and Managing Officer, Head of OHT Div, CEO of Yokohama Off-Highway Tires K.K, Chairman of Yokohama India).

 

Retired Members of the Board
Yasuo Nakayama
Advisor, Vice Chairman of Yokohama Rubber (China), Chairman of Yokohama Industrial Products - Hangzhou, Chairman of Yokohama Industrial Products Sales - Shanghai, Vice Chairman of Shandong Yokohama Rubber Industrial Products.

(Member of the Board and Officer, Head of MB Div, Head of Hose and Couplings Div)

Toru Nakamura
Officers , President of Yokohama Tire Manufacturing (Thailand).

(Member of the Board and Officer, Head of Tire Production Div).

Nobuo Takenaka
(Member of the Board (Outside))

Retired Audit and Supervisory Board Members (including four individuals newly appointed as Member of the Board or Member of the Board and the Audit and Supervisory Committee)

Osamu Mikami
Advisor
(Audit & Supervisory Board Member)

Hisao Uchida
Member of the Board, Member of the Audit ＆ Supervisory Committee

(Audit & Supervisory Board Member)

Atsushi Kamei
Member of the Board, Member of the Audit ＆ Supervisory Committee (Outside)

(Audit & Supervisory Board Member (Outside))

Megumi Shimizu
Member of the Board (Outside)
(Audit & Supervisory Board Member (Outside))

Hiroki Kimura
Member of the Board, Member of the Audit ＆ Supervisory Committee (Outside)
(Audit & Supervisory Board Member (Outside))

Promoted Officer

Takehisa Morimoto

Managing Officer, President of Yokohama Tire Manufacturing Mississippi, LLC, Chairman of Yokohama Tire Manufacturing Virginia, LLC.

(Officer, President of Yokohama Tire Manufacturing Mississippi, LLC).

Newly appointed Officers

Anil Gupta

Officer, COO of ATC Tires, Vice Chairman of Yokohama India.

(Associate Officer, COO of ATC Tires, Vice Chairman of Yokohama India)

Tetsuya Nagao
Officer, Head of Tire Production Div.

(Associate Officer, President of Yokohama Tire Philippines, Inc)

Takeshi Masatomo
Officer, Head of Tire Overseas Sales & Marketing Div, Head of Tire Overseas Sales & Marketing Dept, Chairman of Yokohama Asia.

(Associate Officer, Acting Head of Tire Overseas Sales & Marketing Div, Head of Tire Overseas Sales & Marketing Dept).

Shoichiro Matsuda
Officer, Head of Tire Development Div, Head of Tire Designing Dept No 2

(Associate Officer, Acting Head of Tire Development Div, Head of Tire Designing Dept No 2)

Changes in Officers’ responsibility
Shinichi Takimoto

Senior Managing Officer, Chairman and CEO of Yokohama Corporation of North America, Chairman of Yokohama Tire Corporation, Chairman of Yokohama Tire (Canada) Inc, Chairman of Yokohama Tire Mexico, S de RL de CV.

(Senior Managing Officer, President and CEO of Yokohama Corporation of North America, Chairman of Yokohama Tire Corporation, CEO of Yokohama Tire (Canada) Inc, CEO of Yokohama Tire Mexico, S de RL de CV)

Jeff Barna
Senior Managing Officer, President of Yokohama Corporation of North America, President and CEO of Yokohama Tire Corporation

(Senior Managing Officer, President and CEO of Yokohama Tire Corporation)

Shingo Ishimitsu
Officer, Head of HR Dept, President of Yokohama Peer Support, President of Yokohama Rubber.

(Officer, Head of HR Dept, President of Yokohama Peer Support., President of Yokohama Rubber Health Insurance Society, President of Yokohama Rubber).

Promoted Associate Officers

Takashi Shirokawa
Managing Associate Officer, Head of Corporate Social Responsibility Div, Head of Hiratsuka Factory

(Associate Officer, Head of Hiratsuka Factory, Head of Materials Technologies Dept).

Tsuneyuki Ishizuka
Managing Associate Officer, Head of Corporate Administration Div, Head of Corporate General Affairs Dept.

(Associate Officer, Acting Head of Corporate Administration Div, Head of Corporate General Affairs Dept).

Masaki Nakamura
Managing Associate Officer, Head of IT & Management System Planning Div, President of Hamagomu Aicom Inc.

(Associate Officer, Head of IT & Management System Planning Div, Head of System Development Dept, President of Hamagomu Aicom Inc).

 

Newly appointed Associate Officers

Hideki Satowa
Associate Officer, Deputy in charge of MB Production and Engineering, Head of MB Production and Engineering Planning Dept.

(Assistant in charge of MB Production and Engineering Planning, Head of MB Production and Engineering Planning Dept).

Motoji Fujita
Associate Officer, Acting Head of Research & Advanced Development Div, Head of Materials Technologies Dept.

(President of Yokohama Tire Manufacturing (Thailand)

 

Hidekazu Onoi
Associate Officer, Head of Tire Materials Development Dept No 2

(Head of Tire Materials Development Dept No 2)

Takayoshi Omae
Associate Officer, Acting Head of Consumer Tire Product Planning Div, Head of Consumer Tire Product Planning Dept.

(Head of Consumer Tire Product Planning Dept)

Kazuhiro Masuda
Associate Officer, Acting Head of Corporate Administration Div, Head of Legal Dept

(Head of Legal Dept.)

 

Stan Chandgie
Associate Officer, Vice President of Yokohama Tire Corporation

(Vice President of Yokohama Tire Corporation)

Changes in Associate Officers’ responsibility

Michio Shimizu

Associate Officer, Head of Motorsports Tire Development Dept.

(Associate Officer, Deputy Head of Tire Development Div, Head of Motorsports Tire Development Dept).

Koji Watanabe
Associate Officer, Head of Tire Technical Planning & Administration Dept.

(Associate Officer, Deputy Head of Tire Development Div., Head of Tire Technical Planning & Administration Dept)

 

Naoki Takeda
Associate Officer, President of Aichi Tire Industry

(Associate Officer, Head of Internal Audit Dept)

Takayuki Hamaya
Associate Officer, Head of MB Div, Head of Industrial Products Div

(Associate Officer, Head of Industrial Products Div)

Shigemichi Mori
Associate Officer, Acting Head of MB Div, Head of Hose and Couplings Div, Head of MB Planning Dept.

(Associate Officer, Acting Head of MB Div, Head of MB Planning Dept)

 

Ming Fan
Associate Officer, Assistant to President, President of Yokohama Rubber (China) Co, Ltd., Chairman and President of Yokohama Tire Sales (Shanghai) Co, Ltd, Chairman of Hangzhou Yokohama Tire, Chairman of Suzhou Yokohama Tire.

(Associate Officer, Assistant to President, President of Yokohama Rubber (China), President of Yokohama Tire Sales (Shanghai).

The global tyre industry’s top manufacturers and technology suppliers met at the Tire Technology Expo 2025 in Hannover on 4-6 March to unveil technologies focused on driving sustainability, digitalisation and road safety. At the Deutsche Messe, the exhibition featured advances in tyre engineering, materials science and manufacturing technologies that will define mobility in the future.

In opening the event, expo founder Tony Robinson called on manufacturers to close the knowledge gap with consumers, highlighting how most drivers undervalue the importance of tyres in ensuring a vehicle’s safety. He mentioned that safety rests on the four small ‘footprints’ of rubber linking a car to the road, which tends to be undervalued by the general driver.

Looking to the future, Robinson saw a day when tyres contain sensors that share real-time information with other cars and roadside infrastructure. These sensors could warn drivers of dangerous road conditions like flooding or new potholes, making roads safer and avoiding crashes. He predicted that information from tyres could also feed into weather forecasting services, providing useful real-time information on road conditions.

The exhibition floor showcased innovation and high-performance solutions from more than 240 exhibitors, with Bekaert, Rockwell Automation, VMI Group, HF Group, ARP Technologies, Synthos, Nynas, Schill+Seilacher “Struktol” GmbH, Kordsa, Black Donuts and others.

SUSTAINABILITY AND MATERIAL INNOVATION TAKE CENTRE STAGE

The expo also reflected the tyre industry’s growing focus on sustainability, with manufacturers launching new materials and processes to lower environmental impact. Bekaert launched its Mega Tensile reinforcement technology, a major innovation in its Elyta range. The technology enables tyre manufacturers to produce up to 20 percent less steel and 10 percent less rubber compound in belt plies, achieving a 2-4 percent drop in rolling resistance and a huge 15-20 percent reduction in CO₂ emissions per tyre.

Kordsa introduced its REV Technologies, which are specifically tailored to electric vehicle tyres. The company’s innovations include recycled PET (rPET) cord fabric and RFID tyre tags, enabling improved lifecycle monitoring and data collection. Kordsa expects to enhance sustainability and recycling practices by combining digital identification with tyre production.

Teijin Aramid featured its Twaron para-aramid reinforcement, a material that can manufacture lighter tyres with reduced rolling resistance and eventually lower emissions.

EV AND DIGITAL INNOVATION LEAD DISCUSSIONS

As the electric vehicle (EV) market grows, tyre makers focus on creating solutions specific to the special needs of EVs and autonomous vehicles. Continental Tires unveiled an overall sustainability strategy, emphasising the environmental impact of tyres throughout their life cycle. The firm detailed plans to incorporate more sustainable raw materials, minimise waste during production and enhance tyre durability.

Michelin’s Director of Standards and Regulations for Connected Mobility, Claire Fioretti, outlined the company’s efforts around Digital Product Passports (DPP), a major initiative within the (ESPR). The regulation, enacted in 2024, aims to increase supply chain transparency by mandating that products carry a permanent, readable identifier usable throughout their life cycle. Michelin is already testing the programme in various industries, such as textiles, electronics and automotive components, with the cooperation of French, German and Swedish stakeholders.

The ESPR system, Fioretti characterised as an ‘ambitious information system’, will enable the maker, the recycler and the buyer to make environmentally informed decisions. She stressed that the movement is not so much about compliance as a transition towards the principles of the circular economy. By 2027, by the time broad adoption of the ESPR sets in, product design may improve, recycling efficiency will be elevated and buyers’ confidence will be boosted in second-hand markets.

MANUFACTURING INNOVATION AND AI TECHNOLOGY

The event showcased the latest digital manufacturing solutions to enhance efficiency, lower waste and better quality control. Rockwell Automation launched AI-driven tools to optimise tyre production, including digital thread technologies for tracking data without interruption through various manufacturing processes.

Black Donuts launched its Digital Twin Tyre Plant Simulation, a cutting-edge real-time virtual modelling tool that aids manufacturers in minimising downtime and optimising production. The company’s methodology involves end-to-end finite element analysis, enabling accurate tyre performance simulations before production.

HF dominated the manufacturing technology market with its state-of-the-art electric tyre curing presses. The company illustrated how its new electric curing technology could be applied to new and retrofit installations to minimise energy consumption and enhance process efficiency. Fischer TireTech exhibited computerised cord-cutting lines and premium extrusion technologies aimed at increasing accuracy in tyre production.

Uzer Makina launched a high-end electric tyre curing press focused on energy efficiency and precision production. ARP Technologies showcased its Electromagnetic Heating (EMH) curing system, a more energy-efficient curing process, alongside an artificial intelligence-based inspection machine that can spot tiny defects with great accuracy.

KraussMaffei featured its multiplex extrusion technology, which enhances first-time production quality and eliminates material bleeding during tyre formation. The company showed a new head clamping technology that maximises channel cleaning effectiveness, further expanding the limits of green manufacturing.

REGULATORY DEVELOPMENTS AND ENVIRONMENTAL CONSIDERATIONS

Regulatory matters were on the agenda at the expo, with leading experts discussing the changing scene for tyre production and green compliance. Adam McCarthy, Secretary General of the European Tyre and Rubber Manufacturers’ Association (ETRMA), gave a definitive overview of recent European Commission regulatory interventions impacting the sector.

A specific session on Tyre and Road Wear Particles (TRWP) collaborated with industry experts from Bridgestone, Continental and Michelin, as well as leading research institutions, to address the implications of future Euro 7 regulations. It was centred around reducing tyre wear’s environmental footprint without compromising performance levels.

FUTURE OUTLOOK AND INDUSTRY COLLABORATION

During the three-day conference, experts worldwide exchanged information, delved into future technologies and worked on crafting the mobility of the future. The event highlighted reducing carbon footprint, improving safety and customising solutions for future electric and self-driving cars.

The next edition will be held on 3 and 4 March 2026.

TIRE TECHNOLOGY INTERNATIONAL AWARDS FOR INNOVATION AND EXCELLENCE

A key highlight of the event was the prestigious Tire Technology International Awards for Innovation and Excellence 2025. Recognising achievements across 12 categories, the awards celebrate the latest advancements in tyre technology, progress towards a more sustainable industry and the outstanding contributions of individuals driving innovation. This year’s winners are as follows:

Goodyear bagged Environmental Achievement of the Year – Tire Design for its ElectricDrive Sustainable- Material (EDS) tyre.

Continental was awarded the Environmental Achievement of the Year – Manufacturing award for its CO2-neutral tyre production at the Lousado plant in Portugal.

Nokian Tyres won the Environmental Achievement – Industry Contribution award for its inauguration of the world’s first full-scale tyre factory with zero CO₂ emissions in Oradea, Romania.

Bekaert received the Materials Innovation of the Year award for its next-generation reinforcement solution, Mega Tensile.

Sumitomo Rubber Industries won the R&D Breakthrough of the Year award for its Active Tread technology.

VMI was awarded for Tire Manufacturing Innovation of the Year award for its integrated quality monitoring for the MAXX and MILEXX platforms.

ARP Technologies was selected as Industry Supplier of the Year for its many innovations in the tyre curing sector.

Bridgestone bagged Tire Concept of the Year for its Lunar concept tyre.

Michelin was awarded Tire of the Year for its Primacy 5 tyre.

Continental won the Tire Manufacturer of the Year award for the fourth time, acknowledging the scale and breadth of the company’s achievements over the last year.

Two further awards were also given for individual achievements in the industry:

Katerina Filzer, a PhD student at Twente University in the Netherlands, was awarded the 2025 Young Scientist Award for her presentation, ‘An Innovative  Method to Incorporate a Devulcanization Aid into Rubber’.

Anke Blume, head of elastomer technology and engineering at the University of Twente, received the Lifetime Achievement Award for her outstanding contributions to the tyre industry.

KENDA Europe has announced plans to expand its speciality business operations across Germany, Austria, and Switzerland (DACH region), with implementation set to begin in June 2025.

Following its recent strategic realignment revealed at The Tire Cologne 2024, the company will establish a dedicated stock facility near Hamburg to supply specialty products directly to regional distributors.

“This is a natural and strategic development driven by our commitment to being closer to our customers. In a partnership, being there matters, and our goal is to be present, accessible, and supportive of our customers. Strengthening our presence in the DACH region is about more than logistics; it’s about empowering our distributors and creating the conditions for long-term mutual growth,” said Christian de Wit, Sales Director of KENDA Europe Specialty.

The initiative will initially focus on specialty products, including trailer tyres, turf, small industrial and agricultural vehicles, ATV and UTVS, and forklifts. The company plans to eventually transform KENDA GmbH into a central European warehouse for specialty products, with potential future expansion to include additional product lines such as powersports.

The company indicated it would share further details with partners as the June launch approaches.

The 14th edition of TyreXpo Asia, held from 12 to 14 March 2025 at the Sands Expo and Convention Centre in Singapore, took the event to a new high. Organised by Informa Markets, the top-tier event boasted more than 250 participants and more than 6,000 industry experts from over 90 countries and established itself firmly as one of the prominent events for the world’s tyre, automotive repair and maintenance businesses.

CENTRAL POINT OF INDUSTRY INNOVATION AND NETWORKING

TyreXpo Asia 2025 was a vast platform to showcase the most recent developments in tyres, car repair equipment, tools, parts and accessories. The exhibition grounds had innovative start-ups, established companies and industry leaders who unveiled ground-breaking technologies transforming the world tyre business. Visitors had the opportunity to experience these innovations firsthand, see the latest trends and stay ahead in a competitive business.

The significance of the event was driven by its host city’s prime position in Southeast Asia’s auto cluster leader Singapore. World-class infrastructure and access ensured that world-class international buyers, together with regional players, found the platform the ideal one-stop shop. The event was a resounding success at its last staging with near 5,000 executives from 91 countries represented, and it was addressing every aspect of the tyre, vehicle and related industries. This year, the organisers saw an even larger response, which shows how more and more important the Asia-Pacific region is to the global tyre market.

EXHIBITION HIGHLIGHTS AND PARTICIPATING BRANDS

The gigantic 15,000 square metre exhibition space hosted over 500 international tyre firms, including renowned entities such as Alves Bandeira, American Pacific Industries, Davanti, Deestone, Evergreen, Guizhou Tyre Co. Ltd., Hubei Aulice Tyre Co. Ltd., JGL Worldwide, LingLong Tire, Max Rubber, Momo Tires, Nexen Corp, Ozka, Petlas, Prinx Chengshan, Stamford Tyres, Tercelo, Transamerica, Roadone, Armour, Yongsheng, Wholesale Tire Distributors, ZC Rubber and Zodo Tire.

These exhibitors presented a great variety of products, ranging from passenger car radial tyres to truck, bus and off-the-road tyres, tyre accessories and maintenance tools. The event provided the participants with a complete overview of the latest products and services that supply the market, enabling business development and collaboration between manufacturers, distributors and inventors.

CONFERENCE PROGRAMMES AND KNOWLEDGE SHARING

In addition to the exhibition, TyreXpo Asia 2025 also featured a robust conference programme designed to facilitate knowledge sharing and industry information. The Tyre Technical Seminar delved into tyre technology advancements and industry innovations, closing the knowledge gap in downstream technicalities with dedicated tracks. The Tyre Business Forum also featured sessions on market trends, sustainability, digitalisation and mobility’s future.

These sessions provided attendees valuable information on the rapidly evolving tyre manufacturing and design developments. The experts discussed advances in artificial intelligence, 3D printing and new material sciences that were transforming tyre performance. The event was centred on enabling industry participants to gain the necessary knowledge to remain ahead of the change and take advantage of the new opportunities.

NETWORKING OPPORTUNITIES AND BUSINESS MATCHING

TyreXpo Asia 2025 placed a major emphasis on forging genuine connections in the global tyre industry. Networking sessions were a part of the event that helped bring together distributors, manufacturers, retailers and innovators, allowing them to exchange knowledge and form strategic partnerships. A business matching platform powered by AI was available through web and mobile app, simplifying meetings and maximising business interaction before and during the show.

The Hosted Buyer Programme was also an element, welcoming 120 international hosted buyers, from fleet managers to purchasing directors, wholesalers and distributors, to meet with key decision-makers. The programme supported buyers by pre-paying travel expenses, ensuring a hassle-free and affordable experience that fostered business growth and collaboration.

COMMITMENT TO SUSTAINABILITY AND SOCIAL RESPONSIBILITY

TyreXpo Asia 2025 demonstrated its dedication to corporate social responsibility with activities, such as the Flip Tyre Challenge, for the benefit of the Singapore Children’s Society. The activity was not only to highlight endurance and strength but also to build community. For every SGD10 collected per tyre flip, the people involved were supporting the Singapore Children’s Society directly, further making the event about doing good beyond the industry.

Sustainability was a recurring theme throughout the event, with recycling, equipment and retreading being addressed. The recycling sector witnessed positive interest, with Eldan Recycling and Gradeall experiencing high interest in their products, reflecting the growing demand for recycling and waste management in the region. With the sector under pressure to be more sustainable, TyreXpo Asia 2025 aimed to provide a comprehensive platform for addressing these pressing issues.

Retread tyres in Malaysia are unfairly blamed for road accidents. While the tyres enjoy a pristine reputation in export markets, the notoriety within the local market stems from the lack of ability to differentiate them from low-cost and low-quality tyres that fail to comply with performance standards owing to overloading, maintenance and misapplication.

A total of 1.35 million lives are lost each year in road accidents, according to data from the Ministry of Transport Malaysia. Another data set from Statista highlighted that the South Asian country witnessed 545,000 road accidents in 2022, an increase from the previous year data of 370,000.

A large portion of these accidents involve commercial vehicles and the blame is also shared by retread tyres. A recent news report highlighted rising concerns within the Malaysian parliament to ban the use of retread tyres of commercial vehicles citing safety norms.

The situation seems ironic as the Malaysian retread industry enjoys a pristine reputation in export markets. Yet, the notoriety of retread tyres on home turf might be seen as ‘collateral damage’.

Speaking to Tyre Trends exclusively on why retread tyres remain a scapegoat for road accidents, Tyre Retreading Manufacturers Association of Malaysia (TRMAM) President Edmund Wong said, “Retread tyres are often unfairly blamed for road accidents because the public struggles to differentiate them from low-cost, low-quality tyres that fail due to poor maintenance, overloading and misapplication. Many people mistakenly associate tyre debris, especially when it reveals exposed steel cords, with retreads. However, this type of failure is more commonly linked to cheap, substandard tyres rather than retreads, which, when properly maintained and used correctly, can be as safe as new tyres. The focus on retreads allows the real issues such as inadequate tyres maintenance and overloading to remain overlooked.”

IMPROVING ROAD SAFETY

Malaysia has a higher road fatality rate compared to ASEAN peers like Singapore, largely due to motorcycle-related deaths, which make up over 65 percent of fatalities.

Malaysia’s road safety goals have reportedly fallen short despite setting out clear targets. In 2014, the government aspired to reduce road fatalities by 50 percent by 2020 as part of its alignment with United Nations’ Decade of Action for Road Safety 2011-2020. The initiative was a failure and the same target was reiterated in Malaysia Road Safety Plan 2022-2030.

Current figures also raise questions over the supposed success of the target. Commenting on ways that could make the reduction target a reality, Wong noted, “To reduce road fatalities by 50 percent by 2030, Malaysia should enforce traffic laws strictly, including penalties for speeding and disobeying traffic lights, while expanding automated systems like speed and red-light cameras. Enhancing road infrastructure with safety audits, smart technology and dedicated motorcycle lanes is essential.”

“Malaysia can adopt best practices, such as dedicated motorcycle lanes, public education campaigns and improved road infrastructure, while learning from Singapore’s success in enforcement, infrastructure and safety culture. Public awareness campaigns should target risky behaviours including running red lights and promote defensive driving. Protecting vulnerable road users, especially motorcyclists and pedestrians, through improved infrastructure and safety regulations is also crucial,” he added.

Alluding to why stringent safety campaigns or regulatory measures are not undertaken to reduce motorbike fatalities, he noted, “The lack of stringent safety campaigns or regulatory measures targeting motorbike users in Malaysia is due to several factors. Firstly, motorbikes are a vital mode of transport for many due to affordability and accessibility, especially in rural areas, making stricter regulations politically sensitive. Secondly, enforcement of existing laws such as helmet use and licensing is inconsistent, particularly in rural regions, allowing unsafe practices to persist. Thirdly, cultural factors like risk-taking behaviour, resistance to change and low awareness of safety risks hinder the adoption of safer practices. Lastly, limited resources, both financial and infrastructural, result in insufficient investment in targeted campaigns and dedicated motorcycle lanes, leaving riders vulnerable.”

CLOSING GAPS

Wong iterated that to improve road safety and support the retreading industry in Malaysia, several regulatory gaps and enforcement lapses need to be addressed. One significant issue is the inconsistent enforcement of tyre standards, especially for imported new tyres.

While Malaysia requires that imported tyres have certifications like the E-mark, DOT or MS, these standards can sometimes fail to verify the genuineness and reliability of the tyres, leading to concerns about the quality and safety of some imports. This lack of stringent checks on tyres authenticity puts road users at risk and undermines confidence in tyre safety.

Additionally, there is a gap in regulations requiring regular tyre maintenance checks, particularly for retread tyres. Without mandatory inspections for tread depth, pressure and overall tyre condition, vehicles, especially commercial fleets, are at higher risk of tyre-related accidents.

Another issue is the weak enforcement of penalties for overloading and the misapplication of tyres such as using retreads in unsuitable conditions. Overloading vehicles puts excessive stress on tyres, increasing the likelihood of tyre failure, and stricter penalties are needed to deter this dangerous practice.

There is limited education on the benefits of retreads and how to use them safely, which affects their acceptance and proper usage. Implementing campaigns that highlight the safety, environmental and economic benefits of retreads could help improve perceptions and encourage safer practices.

Moreover, government procurement policies should prioritise retread tyres for public transportation fleets, encouraging their use across sectors and providing a market boost to the retreading industry.

Lastly, there is a lack of clear regulations on tyre end-of-life management including guidelines for recycling and disposal. Establishing clear regulations for the responsible management of worn-out tyre, including retreads, would support the circular economy and further promote the sustainability of the retreading industry.

Addressing these regulatory gaps and enforcement lapses would not only improve road safety but also foster the growth of a reliable, safe and sustainable retreading industry in Malaysia.

REPUTATION REVIVAL

The shadow of malignance over the local retread industry is daunting, especially considering its stellar reputation abroad. A methodical plan is urgently needed to change the prevailing perception.

Commenting on how the industry can leverage its foreign reputation to promote retreads domestically, Wong explained, “Malaysia can leverage its reputation in the global retreading industry to promote retreads domestically by focusing on education, policy support and sustainability initiatives.”

“Firstly, educating the public about the benefits of retreads, such as safety, environmental advantages and cost-effectiveness, can shift perceptions. Secondly, incentivising businesses to adopt retread tyres would not only increase its usage but also align with sustainability practices. Retreads significantly reduce waste by reusing tyre casings, contributing to lower carbon footprints and less landfill waste. Offering tax breaks, rebates or financial incentives to businesses that adopt retreads can encourage the adoption of this eco-friendly practice, benefiting both companies and the environment,” he added.

He also noted that Malaysia has a well-established certification system with Malaysian Standard 224 (MS 224), which sets high-quality standards for retread tyres. This national standard ensures that domestically produced retreads meet rigorous safety and quality requirements, reinforcing consumer confidence and helping local manufacturers maintain global competitiveness. By promoting this certification and its benefits, Malaysia can further build trust in its retreading industry and drive domestic demand for high-quality retreads.

He also noted that partnerships with universities, research institutions and organisations such as the Malaysian Rubber Board (MRB) could play a pivotal role in establishing Malaysia as a hub for innovation in tyre retreading. These collaborations would enable research and development focused on improving the quality, safety and efficiency of retread tyre, which could enhance their appeal domestically and internationally.

“The Malaysian Rubber Board has extensive expertise in rubber technology and the development of new rubber compounds, which are crucial for retreading. By working with these organisations, Malaysia could explore advanced rubber materials and improve the durability and performance of retread tyres. MRB’s research could focus on optimising the rubber used in tyre retreading, enhancing its resilience and performance under various road conditions, thus improving the overall safety of retreads. Universities and research institutions bring additional expertise in materials science, engineering and sustainability and can help address any technical gaps in the retreading process. They could collaborate with retreading companies, fleet operators and tyre manufacturers to develop new retreading technologies, better tyre monitoring systems and more efficient processes,” explained Wong.

He added, “These partnerships could also produce credible, science-backed data on the reliability and safety of retread tyre, helping to build public trust and dispel misconceptions about retreads.”

FILLING DATA GAPS

The lack of local data to validate the reliability and safety of both retread and new tyres in Malaysia stems from several key factors, according to Wong.

“Primarily, there is a significant gap in research due to the lack of collaboration between tyre manufacturers, retreaders, fleet operators, research institutions and government agencies. Without cooperation among these stakeholders, there is little incentive or infrastructure to collect and analyse tyre failure data in the local context. This leads to a situation where tyre failure research is outdated or non-existent, leaving the industry to rely on studies from other countries such as US, which may be many years old and not reflective of current tyre technology or local conditions,” noted Wong.

He added, “This problem is not unique to Malaysia; many countries face similar challenges in gathering and sharing tyre-related data. For example, tyre debris reports and studies on tyre failures tend to be infrequent and may not accurately capture the complexities of modern tyre usage, road conditions or fleet operations. To address this gap, a collaborative effort among different stakeholders, both local and international, could be instrumental.”

Collaborations could fund and conduct comprehensive studies on tyres performance under local conditions. By sharing data and expertise, these stakeholders can develop a more accurate understanding of the causes of tyre failures, improve maintenance practices and promote better safety standards for both new and retread tyres.

Additionally, international partnerships could allow for access to global tyre failure databases and new research, enabling Malaysia to adopt best practices from countries like US, Japan or the EU, where more tyre safety research is available.

Establishing a framework for ongoing research and data sharing with regular updates and reports would help fill the data gap and improve tyre safety standards locally. This collaborative approach could ultimately lead to the development of localised tyre safety standards, improved regulations and more informed decision-making by all stakeholders involved.

NEW LEARNING

According to Wong, Malaysia can learn important lessons from countries like Japan and UK, where retread tyres are promoted effectively for their cost-efficiency and environmental benefits. Both Japan and the UK have robust local manufacturing industries for new, high-quality tyres, which ensure a consistent supply of durable tyre casings for retreading.

This industrial advantage helps protect the respective retreading industries by ensuring the availability of reliable casings that meet safety and performance requirements. Japan enforces stringent standards for both new and retread tyres through the Japanese Industrial Standards (JIS) such as JIS D 4202, which defines specifications for automobile tyres. These regulations ensure high-quality tyre production and maintenance, supporting a thriving retreading ecosystem.

Similarly, UK relies on the ‘E’ mark certification system, which aligns with European safety and performance regulations. The ‘E’ mark, prominently displayed on compliant tyres, indicates that a tyre has undergone rigorous testing and meets safety standards. This harmonised approach in UK ensures that only certified-quality tyres are used, reducing risks and building trust in retread tyres.

In Malaysia, the absence of a local new tyre manufacturing industry for trucks presents a challenge. The reliance on imported new tyres, coupled with the fact that Malaysia’s new tyre standard (MS 1394) is not compulsory, allows low-cost and lower-quality imports to flood the market.

These tyres often produce casings unsuitable for retreading, which undermines the retreading industry. To address these issues, Malaysia could make MS 1394 mandatory for new tyres, ensuring better-quality casings and fostering trust in retreads.

Additionally, promoting awareness of retreads’ economic and environmental benefits, strengthening enforcement of Malaysian Standard 224 (MS 224) for retread quality and offering incentives for their adoption could help the industry grow.

Technology, such as tyre monitoring systems, can play a significant role in addressing concerns about retread tyres and improving road safety. These systems provide real-time data on tyre pressure, temperature, tread depth and overall tyre health, helping to ensure that all tyres, including retreads, are properly maintained.

By monitoring tyre performance, these systems can detect early signs of wear, overloading or misapplication, reducing the risk of tyre failure. This not only enhances the safety of retread tyre but also helps prevent accidents caused by poor tyre maintenance or low-quality tyres, leading to a change in perception.