There couldn’t be any industry that isn’t implementing, or at least knowing about, automation. And if there’s actually one, then it has probably been living under a rock. The tyre industry has already opened its doors to automation, and this helps make tyre manufacturing more sophisticated and reliable. The tyre manufacturing process itself has been experiencing constant changes – from different tyre sizes and constructions to targeting less usage of energy. Automation must be on every tyre company’s to-do list, if it hasn’t adopted it already. Don Heelis, Sales Manager, Cimcorp, gave Tyre Trends more insights on the different aspects of automation in the tyre industry and its absolute requirement, when we met him at the Tire Technology Expo 2022 in Hannover, Germany. Read on…

The philosophy of tyre manufacturing has changed dramatically. A part of the change in that philosophy relates to automation implementation in the tyre manufacturing process. However, we also find more technical perspectives being adopted and taken into account at new, modern tyre factories today.

This technical perspective can be considered to be coming from a few different areas, one of them certainly being from the actual production part of the tyre factory. Therefore, with production machinery, mixers, extruders and tyre building machines, the level of technology being implemented in these processes is increasing. Moreover, these processes are getting more sophisticated.

The other aspect of this is integrating the production across all the different areas (another factor for the dramatic change in the modern tyre factory). In the past, the different areas of production were not necessarily well connected. However, today we see them getting connected a lot more – and this is being driven and enabled by technology.

This is where companies like Cimcorp come in – who happen to provide material handling and automation technology so that different tyre manufacturing processes are better integrated.

Explaining this, Don Heelis, Sales Manager, Cimcorp, said, “When you produce your work in process, what you’re producing is in synchronisation with what’s being produced in other areas of the factory. This helps minimise the work in process and have a manufacturing process that’s more efficient.”

Going the modular way
But how does one integrate different machines and processes in the plant with all the different machines and manufacturing processes involved? Heelis let us in on this.

“The trick is to implement the automation and connectivity in a modular way,” he revealed and went on, “That way, the connectivity is physical and mechanical but involves software as well. Thus, we take an approach where the modules are flexible and can connect to various inputs and outputs; however, the module is in itself standardised. Hence, the modules can work for different factories – only the interconnection needs to be flexible.”

The green tyre
While implementing automation, one, of course, would want to implement it where they get the biggest value. “Traditionally, that has been in the palletising area – in managing and handling the finished product. Basically, palletising, storing and retrieving the finished product,” Heelis informed us and continued, “This is where everyone has traditionally looked in the past. However, a lot of focus has been put on the green tyre area in the past 10 years. That includes green tyre handling, storage and retrieval and its automatic delivery to the curing process.”

A green tyre is work in process – simply put, a tyre that has not been cured. “A green tyre is made up of a number of components. It’s built on a tyre-building machine,” Heelis further told us. “Once a green tyre is built, it is buffered, followed by being cured – and automation machines are required in order to do this. Hence, this is a key element of the modern tyre factory.”

He added, “This has been an area of key focus where productivity and simplicity can be gained. In fact, the whole process can be done with less plant floor space. Ultimately, factories that want to be competitive have to implement automation technologies in that area.”

Increased efficiency
There are many brownfield factories out there that have to modernise and be viable for the future. One of the key areas that they need to modernise and automate in is green tyre handling. Heelis asserted, “By having an automated storage and retrieval system, one can track and trace all of the work in process. Plus, one is able to store in a manner that maximises the quality of the green tyres. And then, one can deliver them from the storage system to the curing process in a very systematic and accurate way. This way, when a particular green tyre is needed in the curing area, it can be delivered there in the appropriate amount of time.”

“In this methodology, when the green tyre arrives at curing, it is at that point in time when it is needed, and the production does not have to stop,” Heelis further shared. “If this can be achieved, then the curing process can be run more efficiently; the efficiency can go from 80 percent to over 95 percent. In theory, one can increase the output of their factory by 10 percent. In such a case, one can imagine how many tyres can be produced in a factory by following this methodology.”

Automation – its role during the pandemic and inflation
While automation tends to bring in efficiency, how have companies managed to keep up their competence and productivity during the thorny period of the Covid pandemic? The pandemic has definitely brought some insights to the tyre industry from a management point of view, like it did to many other sectors. According to Heelis, automation has come to the rescue of the tyre industry in the pandemic as well.

“One important thing that the industry learnt from the pandemic was that it has a risk to its ability to produce products,” he mentioned and went on, “The absence of automation will make any company in the industry highly dependent on the labour force, which might not be available to keep the production going. On the other hand, with automated processes, a company is less at risk to events like a pandemic.”

Another issue we are dealing with right now in the global economy is inflation. Inflation equals to costs going up – from the cost of materials to the cost of labour. “Nonetheless, a company can mitigate some of the impacts of inflation if it has embraced automation. In fact, the ones who automated their brownfield factories three to four years ago are in a much better position today than their competitors who had not,” Heelis pointed out and went on, “This is because the former can mitigate some of the inflation costs, is less dependent on the workforce and is able to produce better-quality products – and at a higher level of efficiency at that. We know that there is a tremendous shortage of people in the workforce in the US right now. Therefore, automated companies have a significant competitive advantage.”

From the tyre industry’s challenges due to the pandemic and inflation, we turned to the challenges Cimcorp itself faces on the commercial side. Heelis responded that, commercially, the current challenge for them is being a low-cost, high-quality producer – which one has to be in order to compete in the market. “Furthering this challenge is how we become a low-cost, high-quality producer and stay that way. And from our perspective, the way to get there is through innovation and technology,” he stated.

Automation in the Asian tyre industry
CIMCORP opened up an office in India roughly three years ago. With its presence in the country and Asia, Heelis told us that the tyre companies in Asia are no stranger to automation and are implementing it. “As a move forward, the mentality is that if you want to be a world-class manufacturer and build a new factory, then you build the factory with automation. And this is a global perspective,” Heelis asserted.

Cimcorp’s customers in Asia range from traditional tyre manufacturers to new manufacturing entrants in the industry, so it’s a mix. Throwing further light on this, Heelis said, “We all know the traditional manufacturers like Bridgestone, Michelin, Goodyear, Continental and more. But beyond these, there are new companies emerging. And these new companies have an advantage in some ways because they are not constrained by the old ways of thinking. They are forward thinking, with a clearer mindset to do things in the current environment – the environment of automation and technology.”

“Moreover, the manufacturers who don’t invest in automation, and try to run the company with practices that were developed in the 1960 and 70s, will not be able to survive or compete,” he further added. “Their market will eventually consider them to be non-competitive, non-global and unable to produce the quality expected of them.”

Cimcorp has plans for India as well. “Our strategy is to continue to grow our business in India with the domestic tyre manufacturers, and we have been successful at that,” Heelis shared and went on, “When I say domestic, that goes for manufacturing facilities within India, from Apollo Tyres to MRF to JK Tyre to Goodyear to Michelin. Thus, we plan to continue to build our business with those factories and customers from an automation perspective, and then from a full customer service point of view.”

The other aspect comes to brownfield factories. Heelis averred, “With brownfield factories, whether in North America or Asia, the cost of automation is the same; there may be different payback scenarios between the two. However, it stands true that no matter where a company is present in the world, if it is operating a brownfield factory, then it needs a strategy to modernise. And the strategy to modernise is based on implementing automation.”

Automation in brownfield factories – what will it take?
The strategy to modernise when automating a brownfield factory is especially challenging in an already existing system. Therefore, when automating a brownfield factory, one of the most important considerations is to not interrupt their day-to-day production, Heelis cited. He mentioned that the factory has to continue making its certain number of tyres each day. Hence, a strategy that enables the factory to do that is needed – while concurrently implementing automation there.

“Besides, when you implement automation, you have to be able to do it in a standardised way,” Heelis further enlightened and continued, “This can be done with the help of flexible automation modules that can work in a lot of different scenarios. Therefore, you can deal with different brownfield factories depending just on how you arrange your automation modules. Thus, you can come up with a custom solution for every different brownfield factory out there with the help of a modular approach and on the basis of how you connect those automation modules together.”

Service provided
From providing standard modular systems to hardware to software, Cimcorp strategically has a service aspect to its business – Success Services. Therefore, the approach from its service side is to enable its customers to be as successful as possible.

“That could be achieved by providing a 24/7 support. So if the customers contact us due to an issue they are facing in the solutions provided by us, we are available at any time of the day or night to support them,” Heelis revealed and added, “We can do it remotely. In fact, as technologies emerge further, we’ll see how we can do this more remotely with virtual techniques. Here, their serviceperson could be using special tools, which enables our people (who are remote) to actually be in virtual situations in our customers’ plants. In such wise, we can be more responsive and be as if we are in place in real-time in order to provide a service.”

Tyre warehouse automation or manual operation – making the choice
Nevertheless, Cimcorp does not just stop at its 24/7 services or providing its automation solutions for tyre manufacturing processes. It goes beyond that – to the finished product warehouses. However, interestingly, that depends to a degree on which part of the world the automation is needed in; while some areas will need automation that is well advanced, some areas will use a more manual operation.

Heelis explained, “There are some key factors that determine whether the facility/area in question needs to be automated or not. For example, the cost of real estate. If it’s a manual operation, then that typically involves a very large warehouse, say around 100,000 sq mt.”

“For automating, on the other hand, you require lands that are much smaller,” Heelis further highlighted. “For instance, land is very expensive in Japan. Thus, one wouldn’t want a very big footprint warehouse over there. Which means, you go vertical wherever land is expensive.”

“On the flip side, land is very cheap in some areas and inexpensive to build the generic building (like in some areas of the US). So there is less incentive to go vertical with automation there,” he added. “But there might be other factors that could dominate.”

Choosing automation over manual operation – why?
While some main factors do influence the decision if a warehouse is going to be a fully automated one or a semi-manual one, an automated one is always preferred. For clear reasons.

“The benefit of an automated warehouse is that everything is extremely well controlled,” Heelis informed. “What’s more, you have complete control of your product – you know exactly where it is, how much of it you have and you can get on-demand access.”

“As for a semi-manual warehouse, there are fork trucks, people moving things around and putting them in different storage locations,” Heelis further clarified. “This process is much more manual, involves a lot more interaction and is time consuming. Therefore, you have much less control over the process.”

Automation – a need not to be confused as a luxury
The automotive industry has been one of the earliest industries to adopt automation. So it’s high time that tyres, an integral component of any vehicle, did so too. It’s clear that automation, today, is not a luxury but a need. No company can afford to not have it. No tyre company must be limited to older technologies, and they must invest in automation for the long term. This would not just help tyre manufacturers meet their customers’ demands without any delay, but also help modernise the industry with the world’s rapidly changing technologies.

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Dunlop (company name: Sumitomo Rubber Industries, Ltd.) has secured the first commercial deployment of its SENSING CORE technology in China. The system's ‘tyre load detection’ and ‘tyre air pressure detection’ functions have been adopted by Chongqing Ruichi Automotive Industry Co., Ltd. (Ruichi) for its new electric commercial vehicle model, the Ruichi C5. This marks both the technology's entry into the Chinese market and the global debut of Dunlop's tyre load detection capability.

The load detection function monitors changes in cargo weight and distribution in real time, feeding data to the vehicle's control system. This reduces driving instability during starting, stopping and turning caused by shifting loads, thereby lessening driver burden and enabling more stable cargo transport. The feature is scheduled for implementation in additional Ruichi models going forward.

This development responds to conditions in China's urban areas, where e-commerce growth has fuelled demand for short-distance delivery services while autonomous driving and driver assistance features gain traction. In vehicles equipped with advanced systems, control logic typically operates based on predetermined load parameters. When actual loads deviate from these assumptions, discrepancies arise that affect driver comfort and cargo stability. Commercial vehicles therefore increasingly require smooth acceleration and deceleration control that remains effective regardless of load conditions.

Ruichi selected Dunlop's technology as an effective solution to these challenges. The system requires no additional sensors and can be installed without modifying existing vehicle configurations, offering significant cost advantages. SENSING CORE analyses wheel speed data alongside vehicle control information from the CAN data stream to detect various conditions including tyre pressure, tread wear and load.

On the Ruichi C5, the load detection function assesses total weight on left and right tyres for front and rear axles according to changes in cargo volume and position. This data optimises torque output during acceleration and brake control based on current load conditions, delivering stable ride quality unaffected by load changes during frequent urban deliveries.

Dunlop pursues this work under its SMART TYRE CONCEPT development philosophy, which aims to deliver high safety and environmental performance for CASE and MaaS applications. SENSING CORE anchors these services and is planned as the company's fourth major business pillar alongside tyres, sports and industrial products.

The challenges of frequent starts and stops during urban deliveries and changing load conditions extend beyond China throughout Asia, including Japan. Building on this adoption, Dunlop aims to expand its presence in both domestic and international markets.

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Refurbished tyre-recycling machines are emerging as a practical answer to rising compliance pressure and capital constraints across the sector. As demand grows for faster, lower-cost capacity expansion, Revyre Global’s decision to release a complete, operational processing line highlights how secondary equipment markets are becoming strategically relevant to recyclers.

Refurbished machines are finding renewed demand in the tyre-recycling industry as processors look to expand capacity quickly without the capital burden and long delivery cycles of new equipment.

Against this backdrop, New Zealand-based recycling firm Revyre Global is releasing a suite of previously used, fully operational machinery from its tyre-recycling line, offering other recyclers access to proven processing systems spanning shredding, separation and granulation, along with critical spares to support uninterrupted operations.

Speaking to Tyre Trends exclusively, Chief Executive Officer Shaun Zukor noted, “Demand for refurbished tyre‑recycling equipment is expected to increase as global EPR regulations intensify and scrutiny grows around whole‑bale tyre handling. Many operators are seeking leaner, downsized plant and equipment configurations to meet compliance requirements while reducing capital expenditure. As regulatory pressure mounts, refurbished systems present a practical and cost‑effective solution for meeting mandated recycling obligations.”

The equipment sale aligns with Revyre’s broader strategy to expand capacity and scale into new markets, particularly in roading and water-proofing applications where demand for high‑quality recycled polymer products is growing rapidly. These sectors require higher production volumes and upgrading to next‑generation technology positions the company to fulfil those larger‑scale opportunities.

The line for sale can produce approximately two tonnes per hour of product, which is standard with current smaller operational outputs. The new processing line’s output is highly adaptable and could be rapidly configured to produce a range of materials based on market demand.

“This flexible production capability allowed the system to switch between product types without significant downtime or reconfiguration, enabling throughput levels that aligned competitively with industry standards. The ability to modify production on demand ensured efficient utilisation of capacity under varying operational requirements,” explained Zukor.

The primary target buyers of the company are new market entrants with vertically integrated operations, particularly those managing tyre‑collection networks. Such buyers can benefit from processing tyres earlier in the value chain, improving transport efficiency by reducing bulk volume and lowering the need for extensive pre‑processing at the final facility. This machinery offers an accessible entry point for organisations seeking scalable, cost‑efficient recycling capability.

TURNING THE BLADES

According to Zukor, Revyre’s existing mechanical tyre‑shredding system faced significant operational constraints due to its reliance on multiple moving components, which resulted in frequent breakdowns, high maintenance costs and extensive downtime.

The traditional multi‑stage process viz-a-viz shredding, rasping and grinding required substantial manual supervision and labour input, creating both inefficiencies and higher operating expenditure. These limitations collectively hindered scalability and consistent production performance, prompting the shift to more advanced and efficient technology.

“The next‑generation system offers a markedly more automated process that consolidates material reduction into a single grinding stage. This significantly reduces maintenance requirements, labour dependency and risk of mechanical failure. The improved system delivers higher throughput rates, more consistent and higher‑purity output materials and substantially lower contamination levels. In addition, improved energy efficiency across the system contributes to lower operational costs and a more sustainable processing footprint,” explained Zukor.

While all used equipment carries inherent operational risks, the system on sale recently underwent a repair and replacement of key wear components. “With proper upkeep, the line is expected to deliver at least another 10 years of reliable performance. The sale package includes spare parts and maintenance support to help buyers manage operational continuity and compliance requirements,” added Zukor.

He also noted that providing reliable, industrial‑grade equipment lowers capital barriers and reduces development time for new entrants. Furthermore, by extending the lifecycle of existing machinery, Revyre reinforces the principles of circularity, effectively recycling the recycling equipment, which is aligned with the organisation’s mission and sustainability values.

Currently, the company is actively advancing towards fully automated, digitally controlled recycling systems to reduce human exposure to mechanical processes and improve operational safety.

Increased automation will also reduce labour overheads and enables more consistent, globally competitive production output, supporting its long‑term vision of efficient, technology‑driven resource recovery.

“This upgrade is a major step towards establishing Revyre as a leader in high‑value polymer recovery, enabling production of superior‑grade materials for roading, water-proofing and masterbatch applications. Enhanced quality, scalability and process efficiency will strengthen our circular‑economy partnerships including potential collaborations with tyre manufacturers seeking reliable, high‑performance recycled inputs,” noted Zukor.

Revyre’s equipment sale underlines a broader shift in tyre recycling where affordability, compliance and speed to market matter as much as technology. By extending machinery lifecycles while upgrading its own capability, the company reflects an industry increasingly viewing refurbished systems as both an economic and circular solution.

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Bridgestone has marked a significant advancement in its pursuit of digital mobility solutions with the activation of a cutting-edge driving simulator at its European R&D facility near Rome. The VI-grade DiM500 Driver-in-the-Loop (DiL) simulator represents a major step forward in the company’s virtual tyre development capabilities, allowing for the evaluation of tyre performance without the need for physical track testing.

The simulator is built around a large, mobile platform capable of moving up to five metres, enabling it to replicate the dynamic forces experienced in real-world driving. Housed within a carbon-fibre cockpit, the driver is immersed in a hyper-realistic virtual environment, and the system’s extensive range of motion ensures that the forces simulated are comparable to those measured during physical trials. This setup allows for highly accurate assessments of tyre behaviour.

By combining high-fidelity simulation with live driver feedback, historical data and artificial intelligence, Bridgestone can now explore a much wider array of tyre specifications earlier in the design phase. This approach accelerates design decisions and reduces the reliance on physical prototyping. Consequently, traditional track testing can be reserved for the final validation stages. This shift is expected to deliver substantial environmental benefits, with a projected annual saving of up to 12,000 experimental tyres. It builds on the company’s existing Virtual Tyre Development technology, which has already reduced raw material use and CO2 emissions in the original equipment development phase by as much as 60 percent.

Beyond environmental gains, the technology shortens development timelines by enabling simultaneous tyre and vehicle engineering. This parallel process fosters closer collaboration with automotive manufacturers, allowing Bridgestone to tailor tyres more precisely to the performance characteristics of specific vehicle models. While the simulator is currently focused on dry handling scenarios, its capabilities are being extended to cover a broader spectrum of driving conditions. Supported by continued investment in global research and development, this initiative reinforces Bridgestone’s capacity to adapt to the evolving demands of both manufacturers and drivers.

Mattia Giustiniano, Senior Vice President – R&D, Bridgestone West, said, “Bridgestone is already considered a pioneer in digital tyre development – leveraging Virtual Tyre Development for more than a decade. By integrating the driver into the digital development cycle, this investment adds a crucial new piece to our evolving ecosystem. The simulator’s introduction marks a significant step in enhancing the efficiency and sustainability of our R&D processes while unlocking unprecedented opportunities to foster innovation.”

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VMI will showcase its latest tyre manufacturing technologies at Tire Technology Expo 2026, scheduled for 3–5 March 2026 in Hannover, Germany. The company will operate from booth 8064 in Hall 21, featuring the return of its Innovations Theater for a second consecutive year.

Specialists from VMI will deliver a series of 15-minute presentations at the theatre, covering recent product developments and technological advancements. Topics include the AMC on MAXX system, new features for the VMI MILEXX and the Batch Off Closed Air Circulation technology. Representatives from the VMI Services team will also discuss offerings such as VPC, VMS+, remote guidance, training programmes and retrofits. No advance registration is required for these sessions.

For conference attendees, Marzieh Salehi will present on the laboratory perspective for tyre and road wear particle (TRWP) collection and detection. The presentation is scheduled for Wednesday, 4 March, at 16:10 in the Five Continents conference room.

VMI, a company with a longstanding focus on tyre industry innovation, develops advanced machinery and services aimed at supporting customer operations and shaping the future of tyre production. Its participation in the expo reflects a commitment to providing cutting-edge solutions designed to meet industry challenges and drive progress in tyre manufacturing.

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