Bridgestone launched a new flagship summer touring tyre – the Bridgestone Turanza 6 – targeting  safety, mileage and sustainability. 

Developed and manufactured in Europe, the Bridgestone Turanza 6 will be available across the region from January 2023 in a comprehensive coverage – 136 sizes from 16” to 22” in the replacement summer line-up – for both passenger cars and on-road SUVs. This increases coverage in demand with 34 new sizes, focusing on the high-rim diameter segment.

Citing the tests carried out by independent TÜV SÜD, Bridgestone claims the new tyre outperforms its competitors in the segment with best-in-class wet performance. This includes being the best in cornering manoeuvres and outstanding straight-line performance. The Bridgestone Turanza 6 also achieves best-in-class EU label A-grade in the wet grip for the full line-up.

The Bridgestone Turanza 6 delivers superior mileage, with a 22 percent improvement and reduction of four percent in rolling resistance compared to its predecessor, the Turanza T005, which remains a test-winning product. The newly launched tyre comes with various ground-breaking innovations in the tread pattern, compound and construction that amplify its performance capabilities. These include the cutting-edge and sustainable TECHSYN and ENLITEN - a set of technologies providing best-in-class tyre performance with a step change towards sustainability compared with previous generations, which are featured for the first time on a Bridgestone replacement tyre.

On the sustainability front, the new Bridgestone Turanza 6 was developed using Bridgestone’s ground-breaking Virtual Tyre Development technology. This enables a digital version of an in-development tyre to be created and tested, helping Bridgestone to predict how a tyre will perform in different conditions before physically building prototypes. In the development phase, this sustainable approach saves 21 percent of raw materials and CO2 emissions while cutting 60,000 kilometres and 7.7 tonnes of CO2 from outdoor testing.

The new Bridgestone Turanza 6 is also perfectly suited to hybrid and electric vehicles, helping to optimise their performance. This includes low rolling resistance to save battery life and address range anxiety concerns, excellent control to address EV-specific driving-related issues, higher wear tolerance to combat tyre wear due to the increased weight and higher torque, and decreased noise for driver comfort to the near non-existent engine noise of EVs. The Bridgestone Turanza 6 reduces 2db in pass-by noise compared to its predecessor.

Emilio Tiberio, COO & CTO of Bridgestone EMIA, said, “We’re delighted to introduce our latest class-leading tyre, the Bridgestone Turanza 6, which was developed using ground-breaking technologies to provide our customers with a safe, sustainable and efficient tyre that performs when they need it most. We’re particularly proud of the Bridgestone Turanza 6’s wet-weather performance, giving drivers control and confidence in the most demanding conditions, even on the rainiest days.”

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Continental has been selected by General Motors as an original equipment supplier for its new Cadillac OPTIQ and Chevrolet Equinox EV models. These electric SUVs will be factory-fitted with Continental's CrossContact RX all-weather touring tyres, specifically in 20- and 21-inch sizes.

Engineered for a blend of safety and comfort, the CrossContact RX tyres are designed to perform reliably in diverse conditions, including light off-road terrain and moderate snowfall. Their development focused on delivering strong braking performance and dynamic handling on dry, wet and wintry roads. An optimised tread pattern and contour contribute to lower rolling resistance and enhanced traction across various weather scenarios.

Furthermore, a uniform sipe arrangement within the tread reduces road noise for a quieter ride. A key feature is the inclusion of ContiSeal technology, which automatically seals punctures up to 6 mm in diameter, allowing drivers to continue their journey without immediate interruption. This technology provides an added layer of convenience and safety for electric vehicle owners.

The tyre range has been approved in the following sizes:

CrossContact RX, 275/40 R21 107H XL FR ContiSeal
CrossContact RX, 245/50 R20 105H XL FR ContiSeal

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Honda has selected Yokohama Rubber’s BluEarth AE-01 tyres as original equipment for its upcoming N-ONE e: mini-electric vehicle. Scheduled for launch in Japan in September 2025, the mini-EV will be fitted with the tyres in the size 155/65R14 75S.

As part of Yokohama’s global BluEarth brand, the AE-01 model is engineered to be an eco-conscious and socially responsible product. It is designed to provide excellent fuel efficiency while maintaining a balanced performance in key areas including quiet operation, ride comfort and tread longevity.

This partnership is a reflection of Yokohama Rubber's strategic initiative to expand its advanced BluEarth technology across a diverse range of new vehicles. The company’s tyres are increasingly chosen as factory-fitted equipment for a wide spectrum of models, from sedans and SUVs to sports cars and compact vehicles, including gasoline, hybrid and electric powertrains.

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Kia has selected NEXEN TIRE’s N’Blue S high-performance summer tyre as original equipment for the new Kia PV5, an adaptable purpose-built vehicle (PBV) developed on the dedicated Electric-Global Modular Platform (E-GMP). This model is designed for a wide array of uses, from personal and recreational activities to commercial logistics, positioning it as a cornerstone for the future of urban mobility. The supply agreement underscores NEXEN TIRE's advanced technological capabilities in developing tyres specifically engineered for the demands of electric commercial vehicles.

The N’Blue S tyre, sized 215/65R16 102H, is engineered to meet strict European environmental standards, emphasising high efficiency and minimised rolling resistance to extend electric vehicle range. A key innovation featured in this model is Sidewall Aero Dynamic technology, which functions to reduce pass-by noise and improve overall energy efficiency. The tyre’s tread design incorporates a simplified groove pattern that enhances water drainage, providing superior wet traction and stable braking performance. These attributes ensure excellent durability and reliability, which are critical for the repetitive stop-and-go patterns characteristic of urban commercial operations.

This partnership with Kia is part of a broader strategic trajectory for NEXEN TIRE, which has established itself as a trusted original equipment supplier for major global automakers. The company leverages over 80 years of technical expertise to provide tyres for a growing portfolio of electric vehicles, including Kia's EV3, EV4, EV6 and EV9 models, alongside global strategic vehicles like the PV5 and Tasman. This latest supply agreement for the innovative PV5 further solidifies NEXEN TIRE's reputation and demonstrates its commitment to supporting the evolving needs of the electric mobility industry.

John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE, said, “The supply of OE tyres for the Kia PV5 demonstrates our technological competitiveness in the future mobility market, driven by electrification and personalisation. We will continue to strengthen our partnerships with global automakers to contribute to the expansion of the future mobility ecosystem.”

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The Yokohama Rubber Co., Ltd., is supplying its ultra-high-performance ADVAN Sport V107 tyres as original equipment for the BMW 7 Series sedan, including the all-electric i7 model. The tyres – 255/45R20 105Y size for front axle and 285/40R20 108Y for rear axle – are the product of a joint development effort with the BMW Group. This collaboration has resulted in a tyre engineered to meet the exacting demands of a high-power luxury vehicle.

The ADVAN Sport V107 incorporates a specially formulated compound and an optimised tread pattern to deliver exceptional steering stability and a quiet ride. It has also earned the highest possible ‘A’ grade for rolling resistance under the EU labelling system. The application of Yokohama's proprietary mound profile technology ensures even contact pressure distribution, which enhances both dry performance and wear resistance. The tyre’s sidewall features BMW’s star mark, a designation granted only to suppliers that meet the automaker's strict standards for technology, quality and reliability.

This partnership aligns with Yokohama Rubber's medium-term management plan, YX2026, which prioritises increasing sales of high-value-added products. A core initiative of this strategy is expanding the placement of its global flagship ADVAN and GEOLANDAR brand tyres as original equipment on new vehicles.

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