Bridgestone launched a new flagship summer touring tyre – the Bridgestone Turanza 6 – targeting  safety, mileage and sustainability. 

Developed and manufactured in Europe, the Bridgestone Turanza 6 will be available across the region from January 2023 in a comprehensive coverage – 136 sizes from 16” to 22” in the replacement summer line-up – for both passenger cars and on-road SUVs. This increases coverage in demand with 34 new sizes, focusing on the high-rim diameter segment.

Citing the tests carried out by independent TÜV SÜD, Bridgestone claims the new tyre outperforms its competitors in the segment with best-in-class wet performance. This includes being the best in cornering manoeuvres and outstanding straight-line performance. The Bridgestone Turanza 6 also achieves best-in-class EU label A-grade in the wet grip for the full line-up.

The Bridgestone Turanza 6 delivers superior mileage, with a 22 percent improvement and reduction of four percent in rolling resistance compared to its predecessor, the Turanza T005, which remains a test-winning product. The newly launched tyre comes with various ground-breaking innovations in the tread pattern, compound and construction that amplify its performance capabilities. These include the cutting-edge and sustainable TECHSYN and ENLITEN - a set of technologies providing best-in-class tyre performance with a step change towards sustainability compared with previous generations, which are featured for the first time on a Bridgestone replacement tyre.

On the sustainability front, the new Bridgestone Turanza 6 was developed using Bridgestone’s ground-breaking Virtual Tyre Development technology. This enables a digital version of an in-development tyre to be created and tested, helping Bridgestone to predict how a tyre will perform in different conditions before physically building prototypes. In the development phase, this sustainable approach saves 21 percent of raw materials and CO2 emissions while cutting 60,000 kilometres and 7.7 tonnes of CO2 from outdoor testing.

The new Bridgestone Turanza 6 is also perfectly suited to hybrid and electric vehicles, helping to optimise their performance. This includes low rolling resistance to save battery life and address range anxiety concerns, excellent control to address EV-specific driving-related issues, higher wear tolerance to combat tyre wear due to the increased weight and higher torque, and decreased noise for driver comfort to the near non-existent engine noise of EVs. The Bridgestone Turanza 6 reduces 2db in pass-by noise compared to its predecessor.

Emilio Tiberio, COO & CTO of Bridgestone EMIA, said, “We’re delighted to introduce our latest class-leading tyre, the Bridgestone Turanza 6, which was developed using ground-breaking technologies to provide our customers with a safe, sustainable and efficient tyre that performs when they need it most. We’re particularly proud of the Bridgestone Turanza 6’s wet-weather performance, giving drivers control and confidence in the most demanding conditions, even on the rainiest days.”

Bridgestone is supplying Custom-engineered Alenza A/S tyre with ENLITEN Technology to select models of the 2021 Nissan Rogue as an OE supplier.

The Nissan Rogue is the first vehicle in the U.S. and Canada to feature tyre with Bridgestone’s ENLITEN Technology.

Bridgestone is supplying the Alenza Sport A/S tire with ENLITEN Technology in sizes 235/65R17, 235/60R18 and 235/55R19 for the 2021 Nissan Rogue in North America.

ENLITEN Technology contributes to improved fuel efficiency by reducing tyre weight and delivering low rolling resistance. Tyres with ENLITEN Technology also require fewer raw materials to be produced, helping to deliver environmental benefits. In addition to its sustainable advantages, ENLITEN Technology is designed for enhanced vehicle handling.

“We are continuously working to advance our products, services and solutions to deliver new value for our customers and society,” said Shannon Quinn, president, original equipment, U.S. and Canada, Bridgestone Americas. “Supplying the 2021 Nissan Rogue with our Alenza Sport A/S tyre with ENLITEN technology is a testament to our commitment to these efforts and our longstanding relationship with Nissan.”

Hankook Tire has launched the Dynapro HPX, a summer tyre designed for SUVs and all-wheel-drive vehicles. Compared to its predecessor, the Dynapro HP2, the Dynapro HPX boasts improved safety, comfort, and durability. 

The Dynapro HPX features a new material compound and an enlarged contact patch to deliver even wear and longer life. Thanks to new 3D GripControl sipes, the tyre also offers enhanced wet braking and handling. Hankook says the model brakes 15 percent faster and handles seven percent better in wet conditions than its predecessor.   

The tyremaker also focused on comfort, using knurling technology to reduce road noise. The Dynapro HPX is available in sizes ranging from 16 to 19 inches.

“With the Dynapro HPX, we are presenting the newest member of our tyre family, which is specifically designed for the different requirements of SUVs and all-wheel-drive vehicles,” says Sanghoon Lee, President and COO of Hankook Tire Europe. “We are proud to be able to offer our customers a tyre with very high mileage without any compromise on comfort and safety.”

Yokohama has started delivering tyres to the new Impreza as original equipment (OE) in North America. 
The new Impreza cars will have AVID S34 tyres (size P225/40R18 88V).

The AVID S34 belongs to the AVID series of all-season tyres for passenger cars sold in the North American market, and it features the “M+S” (mud & snow) marking on its sidewall.

The AVID S34 tyres’ wide tread ensures a larger contact area, providing stable driving performance not only on dry roads but also on snow. In addition, the tread pattern design features a large number of grooves that effectively grip the surface of snowy roads and improve the vehicle’s safety and performance in snowy conditions. The tyres’ structure also has been enhanced to reduce vehicle wobble during lane changes.

Frog Bikes, a UK-based manufacturer of premium children’s bicycles, has unveiled an innovative partnership with Norwegian tyre company reTyre. This pioneering collaboration will see Frog Bikes equipping its bikes with sustainable tyres from 2025, marking a significant step in the cycling industry's journey towards sustainability.

Jerry Lawson, Co-founder of Frog Bikes, expressed his enthusiasm about the partnership, “We are thrilled to collaborate with reTyre, a brand that shares our passion for innovation and sustainability. This partnership allows us to further our commitment to the environment while providing our young riders with the best possible cycling experience.”

The collaboration is a testament to Frog Bikes' unwavering commitment to sustainability. It focuses on transitioning Frog Bikes’ entire range to reTyre’s fully recyclable, bio-based pneumatic tyres, ensuring a greener future for the cycling industry.

reTyre, known for its groundbreaking approach to sustainable tyre production, utilizes recyclable bio-based materials and innovative manufacturing methods to achieve lower emissions. The company claims its tyres deliver exceptional performance while minimizing environmental impact.

Frog Bikes aims to complete the full transition to reTyre tyres across its entire product line by the end of 2025. This move aligns with growing consumer demand for eco-friendly products, particularly within the children’s goods market.

“Our tyres are made with renewable and bio-based materials that do not need to be vulcanized, meaning that we can easily reuse the material at end-of-life. Our verified Life Cycle Assessments show that we are then able to reduce emissions by 68-82 percent compared to conventional tyres”, says Ben Evans, Commercial Officer at reTyre. “It’s great to work with a brand like Frog Bikes, who embraces changes for the planet’s benefit.”

 Towards Net Zero Since embarking on their sustainability journey in 2019, Frog Bikes has cut emissions per bike by 25 percent. “We’ve achieved this by transitioning to renewable energy, redesigning our bikes to use less material, virtually eliminating plastic packaging, and moving away from air freight”, explains Anna Drew, Head of Sustainability at Frog Bikes.

 “Exploring sustainable materials, like post-consumer recycled aluminium for our frames and partnering with reTyre for lower-emitting tyres, are crucial to our commitment to halve emissions by 2030 and achieving Net Zero by 2050.” “We are excited to present the Frog bike equipped with sustainable tyres alongside our full range of sustainable tyre products at this year’s event,” Evans concludes.