Bridgestone launched a new flagship summer touring tyre – the Bridgestone Turanza 6 – targeting safety, mileage and sustainability.
Developed and manufactured in Europe, the Bridgestone Turanza 6 will be available across the region from January 2023 in a comprehensive coverage – 136 sizes from 16” to 22” in the replacement summer line-up – for both passenger cars and on-road SUVs. This increases coverage in demand with 34 new sizes, focusing on the high-rim diameter segment.
Citing the tests carried out by independent TÜV SÜD, Bridgestone claims the new tyre outperforms its competitors in the segment with best-in-class wet performance. This includes being the best in cornering manoeuvres and outstanding straight-line performance. The Bridgestone Turanza 6 also achieves best-in-class EU label A-grade in the wet grip for the full line-up.
The Bridgestone Turanza 6 delivers superior mileage, with a 22 percent improvement and reduction of four percent in rolling resistance compared to its predecessor, the Turanza T005, which remains a test-winning product. The newly launched tyre comes with various ground-breaking innovations in the tread pattern, compound and construction that amplify its performance capabilities. These include the cutting-edge and sustainable TECHSYN and ENLITEN - a set of technologies providing best-in-class tyre performance with a step change towards sustainability compared with previous generations, which are featured for the first time on a Bridgestone replacement tyre.
On the sustainability front, the new Bridgestone Turanza 6 was developed using Bridgestone’s ground-breaking Virtual Tyre Development technology. This enables a digital version of an in-development tyre to be created and tested, helping Bridgestone to predict how a tyre will perform in different conditions before physically building prototypes. In the development phase, this sustainable approach saves 21 percent of raw materials and CO2 emissions while cutting 60,000 kilometres and 7.7 tonnes of CO2 from outdoor testing.
The new Bridgestone Turanza 6 is also perfectly suited to hybrid and electric vehicles, helping to optimise their performance. This includes low rolling resistance to save battery life and address range anxiety concerns, excellent control to address EV-specific driving-related issues, higher wear tolerance to combat tyre wear due to the increased weight and higher torque, and decreased noise for driver comfort to the near non-existent engine noise of EVs. The Bridgestone Turanza 6 reduces 2db in pass-by noise compared to its predecessor.
Emilio Tiberio, COO & CTO of Bridgestone EMIA, said, “We’re delighted to introduce our latest class-leading tyre, the Bridgestone Turanza 6, which was developed using ground-breaking technologies to provide our customers with a safe, sustainable and efficient tyre that performs when they need it most. We’re particularly proud of the Bridgestone Turanza 6’s wet-weather performance, giving drivers control and confidence in the most demanding conditions, even on the rainiest days.”
Toyo Tire Tyres Selected For New Mazda CX-5 in North America
- By TT News
- May 21, 2026
Toyo Tire Corporation said its OPEN COUNTRY H/T tyres have been selected as original equipment for the new Mazda Motor Corporation CX-5 crossover SUV, which went on sale in North America in March 2026.
The tyres supplied for the model are size 225/55R19 99V.
Mazda developed the new CX-5 under the concept of “New Generation Emotional Daily Comfort”, focusing on design, driving performance, interior spaciousness, ride comfort and reduced cabin noise.
Toyo Tire said the OPEN COUNTRY H/T was developed using its Nano Balance Technology material design platform and T-MODE tyre design support technology. The company said the tyres were designed to support the vehicle’s ride comfort and driving stability.
The tyres will be supplied for vehicles sold in North America and other markets.
Vehicle and tyre overview
|
Model |
Tyre pattern |
Tyre size |
Market |
|
Mazda CX-5 |
OPEN COUNTRY H/T |
225/55R19 99V |
North America and other markets |
Toyo Tires Secures Sole OEM Tyre Supply For Toyota Yaris Cross In Malaysia
- By TT News
- May 19, 2026
Toyo Tires has reinforced its position as a preferred original equipment manufacturer partner for major automotive brands by securing a new agreement to supply tyres for the all-new Toyota Yaris Cross in Malaysia. The 1.5 litre variant of the compact sport utility vehicle will be fitted with the Proxes R61 tyre in size 215/55R18 95V.
The Japanese tyre maker was recently named the sole original equipment tyre supplier for another Toyota model, the all-new Vios Hybrid Electric Vehicle launched in the Malaysian market. That vehicle utilises the Proxes CR1 tyre, continuing a partnership that spans decades of original equipment experience and underscores the confidence automakers place in the brand’s quality, performance and reliability across diverse vehicle segments.
Every original equipment tyre from Toyo Tires is specifically engineered to match the unique characteristics of the vehicle it serves, aiming to optimise comfort and enhance overall driving performance. Whether for daily commutes or longer journeys, each tyre is designed to deliver a refined and confident driving experience.
NEXEN TIRE Supplies ROADIAN CTX As OE Tyres For Hyundai STARIA Electric And Limousine
- By TT News
- May 18, 2026
NEXEN TIRE has confirmed its original equipment supply of the ROADIAN CTX tyre for Hyundai Motor Company’s new STARIA Electric and STARIA Limousine models. The STARIA Electric, a practical multi-purpose vehicle, features an electric powertrain producing high instant torque, while its increased weight demands superior tire durability and ride quality. The premium STARIA Limousine similarly requires enhanced comfort and stability.
Engineered to meet these challenges, the ROADIAN CTX was developed using NEXEN TIRE’s artificial intelligence-based performance prediction system to optimise ride quality across diverse driving conditions. The tyre provides all-season reliability, blending ride comfort with greater durability and maintains handling and structural strength under high-load, high-torque scenarios. It will be fitted to domestic versions and export vehicles for Europe, Oceania, Latin America, Middle East and Africa.
NEXEN TIRE follows a one-tyre strategy to deliver optimised performance across electric, hybrid and internal combustion powertrains. The company already supplies original equipment for key Hyundai models such as the Palisade, NEXO and IONIQ 6, along with vehicles from other premium global brands. With the Hyundai STARIA addition, NEXEN TIRE has expanded its purpose-built vehicle lineup beyond the Kia PV5.
"With this OE supply, we have demonstrated that our one-tyre strategy for both electric and internal combustion vehicles works in the real market. We will continue working closely with automakers to deliver tyres optimised for every powertrain," said a NEXEN TIRE official.
Pirelli Develops Two Distinct P Zero Fitments With Elect Technology For BMW iX3
- By TT News
- May 16, 2026
Pirelli has outfitted the new BMW iX3 with two unique tyre specifications, each targeting a different driving priority for the electric vehicle. One fitment focuses on sharp, responsive handling, while the other enhances the inherent strengths of an electric drivetrain. Both options fall under the brand’s high-performance P Zero family, which is defined by continuous material innovation.
Engineered for BMW’s inaugural Neue Klasse model, an all-new EV platform, both tyres feature Pirelli Elect technology. This system extends driving range, increases comfort and improves durability through low rolling resistance and bespoke design solutions. The technology directly addresses the specific mechanical demands of electric and plug-in hybrid vehicles.
The P Zero E variant has achieved a triple A rating on the European tyre label and contains over 55 percent sustainable and reclaimed materials. These attributes helped it win the ADI Compasso d’Oro International Award at Expo 2025 in Osaka, a first for any tyre in history. Beyond the award, its construction lowers rolling resistance for better energy use, while reduced cabin noise elevates the quiet ride expected from a zero-emission model.
Meanwhile, the specialised fifth-generation P Zero is built to manage the instant torque delivery of powerful electric motors, preserving stability and precision at higher speeds. An artificial intelligence-developed compound enables shorter braking distances and track-proven cornering grip. This model prioritises raw performance and safety, complementing the P Zero E’s focus on environmental life-cycle management and chassis responsiveness.
Pirelli supplies the P Zero in 20-inch uniform and 21-inch staggered sizes, with the P Zero E offered exclusively in a 22-inch staggered setup. Virtual simulation work at Pirelli’s German development centre and BMW’s Munich driving simulator cut physical prototyping by roughly one third and reduced development time by 30 percent. Both tyres carry BMW’s sidewall star marking, the result of close collaboration with the Munich automaker to maximise the iX3’s overall capability.
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